St. Pius X Style Guide

ST. PIUS X CATHOLIC HIGH SCHOOL STYLE GUIDE

The St. Pius X school name, colors, fonts, and logos are important brands that need to be properly and consistently used in the marketing of the school. Recognition of these items is very important as we promote ourselves to a highly competitive market. Please observe the following “acceptable use regulations.”

If you have any questions or concerns, please do not hesitate to reach out to the Communications Coordinator in the Office of Advancement. Please send all samples or proofs prior to printing for approval.

• The official school name is “St. Pius X Catholic High School.”

• “St. Pius X High School” and “St. Pius High School” should never be used.

• When “St. Pius X” is used in formal publications, on uniforms, or on signage the “X” should be included at all times. “St. Pius” and “SPX” should not be used on uniforms, shirts, etc. “SPX” and “St. Pius” are acceptable in casual or colloquial use.

• Any St. Pius X documents sent from the school, or any stationery, checks, report cards, etc. that include a return address, should have the web site address listed with the return address as follows:

St. Pius X Catholic High School 2674 Johnson Road, NE Atlanta, GA 30345-1720 www.spx.org

Examples of correct and incorrect name usage.

• Official blue is PMS 289 (navy)

• Official gold is PMS 1245 (orange gold) or PMS 873 (metallic gold) - Please select one or the other, do not use both gold color options on one piece.

• If using a program like Canva, use the following Hex codes: #0C2340 for navy, #C69214 for gold, and #8c714c for metallic gold.

• For embroidery, the closest match to PMS 1245 is 1070 Madeira.

FONTS

• Header Font: Trajan Pro

• Copy Font: Minion Pro

• Athletics: SPX Golden

• Other fonts are acceptable if these are unavailable (ex: spiritwear, uniforms, etc.)

• These fonts may be obtained from the Communications Coordinator in the Office of Advancement.

CREST AND CHI-RHO

There are two versions of the school crest—the formal crest with the shield and the informal Chi-Rho without the shield. The informal Chi-Rho may be used in informal publications (flyers, posters, etc.) and clothing. Vector files of the logo may be obtained from the Communications Coordinator in the Office of Advancement.

• Either version of the crest should be displayed on virtually every print document or piece of clothing we disseminate. If in doubt, see the Director of Advancement.

• The crests must not be altered in any way either by adding, eliminating, or moving words or details.

• If you plan to use either version of the crest in one color, you may only use black, white, navy blue, or gold.

Examples of correct and incorrect crest usage.

Examples of correct and incorrect Chi-Rho usage. Note: the Chi-Rho incorporated into the formal crest should not be used on its own.

There are two versions of the lion—the lion head and lion head with text in a variety of color options.

• The only lions that may be used on publications, uniforms, stationery, etc. are available from the Communications Coordinator.

• The lion must not be altered in any way either by adding, eliminating, or moving words or details.

Examples of correct and incorrect lion usage.

Select one logo per item, do not use multiple logos at the same time.