INTRODUCTION TO HUMAN COMMUNICATION
MODULE 1.3
INTRAPERSONAL COMMUNICATION – “The creating, functioning, and evaluation of symbolic processes which operate within the originating or responding communicator” (Wiseman & Barker , 1974)
– Communicating with one self.
– Thinking within yourself.
– Self-talk.
– Intrapersonal person is highly developed self-knowledge. – Highly motivated. – Sender – Our relevant organ – Receiver – Our brain – Feedback – Brain
RELATING INTRAPERSONAL COMMUNICATION WITH SPORTS – Motivating one self whenever in tournament or competition.
– Stabilizing the anxiety and improves one self before, during and after each competition. – Help in increasing the self knowledge and self actualization within one self. – Create self awareness and increase the level of emotional intelligence within one self.
INTERPERSONAL COMMUNICATION – “Communication between two people within the context of their relationship which helps to negotiates and define their relationship” (Kory Floyd, 2011) – Between two people (not mass/groups) – Within a relationship (intimate bonding) – Evolves within a relationship (changes by time) – Negotiating and defining relationship.
RELATING INTERPERSONAL COMMUNCIATION WITH SPORTS – Increase the bonding between coach and athlete/working partners/teammates.
– Helps in creating a good working/competing environment.
– Increase the awareness upon teammates/coaches/bosses.
PUBLIC RELATION – “A management function, which tabulates public attitudes, defines the policies, procedures and interests of an organization, followed by executing a program of action to earn public understanding and acceptance.“ (Edward Louis Bernay, 1990) – “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” (PRSA, 2011)
– Simple and straightforward, this definition focuses on the basic concept of public relations — as a communication process, one that is strategic in nature and emphasizing “mutually beneficial relationships.”
– “Process” is preferable to “management function,” which can evoke ideas of control and top-down, one-way communications.
– “Relationships” relates to public relations’ role in helping to bring together organizations and individuals with their key stakeholders.
– “Publics” is preferable to “stakeholders,” as the former relates to the very “public” nature of public relations, whereas “stakeholders” has connotations of publicly-traded companies.
– Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization. – Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities.
– Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs. – Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.
RELATING PUBLIC RELATIONS WITH SPORTS – Increase the good relationship with the stakeholders: – Athletes. – Sports organization – Private sectors – Sponsorship
– Media – Publics/spectators/fans.
– Create the awareness upon sports within community and society.
– Becoming a role model/guide towards sports.
– Spreading the goodness of sports among the stakeholders.
– Creating the fun environment of sports and enabling the understanding upon sports.
MASS COMMUNICATION – Mass communication refers to medium those appeals to a mass audience by using widely circulating media such as newspapers, magazines, television, and radio to inform, entertain and persuade the large widely dispersed and heterogeneous public. – Mass communication is mediated form of communication. – “Mass communication comprises the institutions and techniques by which specialized groups employ technological devices (Radio, TV, Press, films) to disseminate symbolic content to large heterogeneous and widely dispersed audiences.” ( M. Janowitz, 1968)
– Types of mass communication: – Advertising – Journalism – Public relations – Politics
– Channels of mass communication: – Television – Radio – Social media – Print
MASS COMMUNICATION – Sender – professional communicator representing organization.
– Feedback – slow and indirect.
RELATING MASS COMMUNICATION WITH SPORT – Enables the receivers to receive information whenever and wherever they are. – Creating virtual relationship between the sender and receiver. – Helps in increasing awareness upon sports. – Increase fan motivations through mass communication. – Improves self development of an athlete/stakeholders.