SOH - January 2025

2025 TRAVEL TRENDS

Personalised itineraries, wellness escapes, prioritising sustainability and the Joy of Missing Out.

India’s hotel boom 100, and going strong.

The lean-luxe Ginger Record Growth, New Trends.

FOUNDER'S NOTE

A YEAR OF POSSIBILITIES

As we step into 2025, hospitality is no longer just about places—it’s about people, possibilities, and the pursuit of something deeper. The industry is at a pivotal juncture, where growth meets transformation, and opportunity demands reinvention. Travel is becoming more intentional, more meaningful. It’s no longer just a getaway; it’s an extension of identity, a way to reconnect—with ourselves, with our heritage, and with the people who matter most.

Last year was a milestone year. Hotels across India posted record occupancies, ARRs, and ARPUs, with domestic travel leading the charge. Hospitality IPOs, government-backed tourism investments, and the rise of Tier II and III destinations underscored a sector that isn’t just bouncing back—it’s breaking new ground.

But 2025 is different. This year, the focus isn’t just on sustaining momentum—it’s about reshaping the soul of travel.

The conversation in hospitality is shifting from mere expansion to intent-driven travel; from “where to go” to “why we travel”. Guests today are not just looking for a place to stay; they seek deeper connections, immersive experiences, and personalised journeys. The industry is seeing a greater demand for curated, AI-powered itineraries, with a growing preference for authentic, culture-driven stays over traditional luxury.

At the same time, the domestic market remains the strongest pillar of growth. With airfare prices rising and work-life balance taking centre stage, drive-to destinations within a few hours of major cities are witnessing increased interest. Short, well-planned getaways are becoming a preferred way to travel, blending leisure with accessibility.

Multi-generational travel is emerging as a defining trend. Families are travelling not just for leisure, but to build shared experiences that span generations. Grandparents, parents, and children are now co-curating

itineraries, creating a travel dynamic where nostalgia meets discovery.

Wellness and sustainability are no longer niche offerings. The industry is being called to respond—more thoughtfully, more responsibly. AI is shaping personalised travel experiences, but the human element—the warmth, the storytelling, the authenticity—remains irreplaceable.

Meanwhile, the investment landscape in hospitality continues to strengthen. IPOs, strategic acquisitions, and the expansion of boutique properties indicate a market that is evolving beyond legacy brands. New business models are emerging, with sustainability, wellness, and experiential stays driving fresh opportunities.

Internationally, however, India still faces challenges in attracting foreign travellers. While the domestic market flourishes, global competition from neighbouring countries remains a concern. Visa policies, infrastructure, and pricing strategies will need to evolve to ensure Indian leisure destinations retain their competitive edge.

Where do we go from here?

With new airports opening and smaller cities emerging as travel hubs, 2025 will bring significant shifts in hospitality development. From eco-conscious luxury resorts in under-explored regions to AI-driven efficiencies in guest experiences, the industry is evolving to meet guests where they are—both physically and emotionally.

And SOH will be here to capture it all. Through insightful storytelling, industry-first conversations, and a deep understanding of what truly drives hospitality, we will continue shaping the narrative of this everevolving sector.

This isn’t just a business—it’s a reflection of who we are. The places we visit, the people we meet, the memories we create—they all shape us. And in 2025, the story we write together will be one of resilience, reinvention, and remarkable possibilities.

Welcome to a new chapter.

GURMEET KAUR SACHDEV gurmeetsachdev@soulinkkworldwidemedia.com

ED'S LETTER

SHAPING HOSPITALITY, TRAVEL, AND CULINARY TRENDS IN 2025

How do we see the hospitality and travel industries shaping up is a question we are constantly asking ourselves. So we decided to access some of the best reports and expert opinion out from the biggest brands in hospitality and travel to bring together the factors that would shape the industry in not just 2025, but even beyond. From authentic, personalised experiences that prioritise well-being, sleep tourism, AI-powered itineraries and the rise of 'JOMO' there is a lot to be read, and reflected upon, in the cover story of our first edition of the year.

In another trend report, this time on the world of food and restaurants, we look at how culinary trends will be focusing more and more on hyperlocal ingredients, innovation and constantly pushing boundaries by collaborations between chefs, farmers and social entrepreneurs representing communities. The more we travel and explore the world, the more we are likely to come back to our roots.

Elsewhere in this edition, we explore what’s driving innovation in Indian hotels and what the future pipeline holds. Quick reads cover exciting milestones like India’s first Ryokan-inspired spa, ITC’s groundbreaking Cajsa restaurant, and the awe-inspiring scale of the Mahakumbh Mela unfolding along the banks of Prayagraj.

This issue also marks the launch of an occasional series spotlighting India’s indie boutique hotels. These properties redefine luxury beyond the boundaries of major brands. Leading the narrative is Ahilya Fort Heritage Hotel, a historic fort in Maheshwar that transformed into a luxury destination steeped in the legacy of Devi Ahilyabai Holkar—a queen whose story continues to inspire.

Additionally, we delve into how IHCL’s Ginger has revolutionized the mid-scale hotel segment with elevated design and experiences. Our design feature on Kashmir’s Khyber Resort & Spa provides a behind-the-scenes look at the challenges of building a world-class property in one of India’s most demanding mountain terrains. At SOH, we’re thrilled to bring you stories of progress, creativity, and transformation in hospitality, travel, dining, and beyond. Here’s to an exciting year ahead—join us on this journey of exploration and discovery.

Wishing you a wonderful 2025. Stay tuned!

Warm regards,

DEEPALI NANDWANI, EDITOR, SOH

Founder and Publisher

Gurmeet Sachdev

Editorial

Editor Deepali Nandwani

Managing Editor Rupali Sebastian

Contributing Editor Suman Tarafdar

Digital Editor Nolan Lewis

Contributing Writer

Chandreyi Bandyopadhyay

Columnists

Manav Thadani

Creative

Creative Director Tanvi Shah

Team Shiv Soni

Contributing Artist Govinda Sao

Sales Manager

Deepa Rao

Office Manager

Deepak Rao

Accounts Head Amey Acharekar

For queries:

editorial@soulinkkworldwidemedia.com sales@soulinkkworldwidemedia.com info@soulinkkworldwidemedia.com

Printed and Published by Gurmeet Sachdev on behalf of Soulinkk World-Wide Media LLP. Registered office: 1/2, Old Anand Nagar, Nehru Road, Santacruz East, Mumbai, Maharashtra - 400055. Printed at Silverpoint Press Pvt. Ltd., A-403, TTC Industrial Area, Near Anthony Motors, Mahape, Navi Mumbai – 400709. Editor: Deepali Nandwani. All rights reserved worldwide. Reproducing in any manner without prior written permission prohibited. SOH takes no responsibility for unsolicited photographs or material all photographs, unless otherwise indicated, are used for illustrative purposes only. Unsolicited manuscripts will not be returned unless accompanied by a postage pre-paid envelope. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Mumbai only. Copyright Soulinkk World-Wide Media LLP.

PROFES SIONAL HOTELIERS

CHOICE FOR OVER THREE DECADES.

Help your luxury hotel guests experience true deep sleep everynight. On India's oldest sleep luxury niche' speciality mattress brand. Quietly chosen by the truly discerning for their homes and hotels.

Queries: Suniti - 098153 62436 | suniti@snoozer.in | Snoozer Bedding Limited, Himachal Pradesh, India

Reviewed as the most comfortable & durable mattress by industry professionals www.snoozer.in

JANUARY ISSUE

THE FUTURE OF TRAVEL

This year, travellers will prioritise authenticity, sustainability, and well-being, embracing AI-driven itineraries, sleep tourism, culinary journeys, and JOMO.

110

Food trends 2025

Hyperlocal flavours and culinary innovation reshape India’s dining scene.

44

Hospitality outlook

104

Luxury meets adventure Khyber Resort exemplifies climateresponsive luxury.

22

Mega Mela

The world’s largest spiritual gathering returns, setting new logistical records.

Tourism and hospitality sectors gear up for accelerated growth.

70

Ahilya Fort escape Maheshwar’s heritage hotel offers an enchanting deep dive into history.

80

Wanderlust & art

Artist Jayasri Burman’s journeys across the globe inspire her evocative paintings.

96

Radisson Lonavala Basalt stone meets wooden slats in Malik Architecture’s striking design.

64

Ginger's success

IHCL’s lean luxury brand reaches 100 hotels, redefining smart hospitality.

Mumbai

Ashford Chambers, Old Citylight Theatre | Lady Jamshedji Road | 400 016 Mahim, Mumbai 022 2446 7750/51/52/54 | mumbai@pluschliving.com

Bangalore No 37, 4th B Cross, 5th Block | Industrial Layout Koramangala | 560 095 Bengaluru 080 2550 4444 | bengaluru@pluschliving.com

Hyderabad

Plot No, 761, Rd Number 39 | CBI Colony, Jubilee Hills | 500 033 Hyderabad +91 82972 25491 | hyderabad@pluschliving com

Delhi

F 3/1, Okhla Industrial Area | Phase 1, Near Crowne Plaza | 110 020 New Delhi 011-41553333/6789 | delhi@pluschliving.com

FIND IN JAIPUR YOUR ZEN

India’s first Japanese Ryokan Spa has opened in a very unlikely destination— Jaipur, a sprawling city home to 17th and 18th-centuries heritage structures and modern-day homes, residences, hotels, bars, and restaurants.

Ananta Spa & Resorts in Jaipur, India's first Ryokan-themed spa resort, is an Indian version of traditional Japanese spa, many of which date back to the 8th century. Much like the original Ryokan spas, the resort offers onsen baths or natural spring baths that use mineral-rich water from deep underground.

Imagine that you are reclining under a white canopy, protected from the bustle of the city outside. The bird song is interrupted only by the occasional rustle of leaves and the murmur of water. You are surrounded by an expanse of lush green that’s easily accessible because you are not in a remote resort or forest sanctuary. You are in India’s sole Ryokan spa.

Japanese aesthetics, with a core in philosophy, a cultural approach to beauty, and focus on the ephermeral and transient nature of things, informs the spa at Ananta.

DEEPALI NANDWANI

WHAT IS A RYOKAN SPA

The term refers to a spa within a traditional Japanese inn which marries the rejuvenating experience of a wellness centre with cultural immersion and quintessential ambience of a Ryokan. Wooden accommodation structures, tatami mat floors, sliding doors (shoji), and minimalist design characterise Japanese Ryokans. They are set in Zen gardens designed for meditation and relaxation.

Onsen baths, or natural hot spring baths, segregated by gender, are a key feature of Ryokan spas. Guests wear cotton robes called yukata and dine on traditional multi-course Japanese dinners featuring seasonal and local ingredients. The focus is on Omotenashi, or the Japanese spirit of hospitality that stresses personalised and attentive service.

Meant for deeper cultural immersion, a Ryokan spa emphasises the connection between physical and mental well-being.

CLOCKWISE FROM TOP: The lobby space is designed like a Japanese Ryokan or inn, with all the elements that define it; landscaping seamlessly blends Zen gardens, koi ponds, and bamboo groves; wooden accommodation structures, tatami floor mats and sliding doors (shoji) characterise the Ryokan spa.

Japanese aesthetics, with a core in philosophy, a cultural approach to beauty and focus on the ephemeral and transient nature of things, informs the spa at Ananta, which is designed by Scarlett Designs. The luxurious 5-star spa hotel in Ajabgarh spans over 150,000sq.ft. of lush greenery and features 140+ villas and a sparkling swimming pool, among numerous other amenities.

The spa resort's architecture and landscaping seamlessly

blend Zen gardens, koi ponds, and bamboo groves, creating a tranquil and harmonious ambience. In addition to onsen baths, the spa features a variety of traditional Japanese treatments, such as shiatsu massage, aromatherapy, and reflexology.

Ananta is the closest you'll find a Ryokan in India with a focus on Japanese wellness traditions, though many other luxury spas feature shiatsu massage and reflexology on their menus.

CHEF MANISHA BHASIN

CORPORATE EXECUTIVE CHEF, ITC HOTELS

NEW GOURMET GROUNDS

By reimagining global flavours with newly launched Cajsa, ITC Gardenia, Bengaluru is taking a bold leap into global gastronomy.

CHANDREYI BANDYOPADHYAY

ITC Gardenia’s newest culinary crown in Bengaluru greets guests with an ambiance of understated elegance. Drawing inspiration from the Greek word for ‘pure’, Cajsa opened in November 2024 and reimagines global dining with a focus on authenticity and precision.

The real star here isn’t just the minimal décor or the artistry on your plate. The iconic hospitality group, known for its fabulous Indian cuisine offerings, are attempting to bring the same purity of purpose to global cuisine in a restaurant helmed remarkably by a young team.

“Food innovations are transforming dining into an immersive experience, where flavours, presentation and technology intertwine to create memorable moments that engage all senses," notes Anil Chadha, Chief Executive, ITC Hotels.

LobsterLux is served with a twist with enoki mushrooms, kasundi mustard, and 24 carat gold leaf.

Helmed by Senior Sous Chef Shubham Shinh and his team of a dozen sous chefs, Cajsa goes beyond technique to deliver an experience where detail embodies culinary artistry. Modern and intricate processes come alive as the team begins preparations hours before service, creating a symphony of precision and passion. A glance into the quietly bustling live kitchen offers a glimpse into the science behind the artistry, all set against a luxe ambience in a beige-hued paradise. At each service, diners receive an insight into the dish, highlighting the global techniques and intelligent sourcing used in the making of it.

Chadha explains, “ITC Hotels have consistently created signature dining concepts, be it in traditional cuisine or modern. Cajsa is our endeavour to delight diners with a unique flavour experience that

ABOVE: Goat Gala is a frenched goat meat chop, served with with a goat cheese and apricot phyllo, and topped with bone reduction jus.

RIGHT: Go Bananas features miso caramel ice cream and cinnamon cremaux.

transcends borders and unites cultures.”

Playing price right

Speaking to SOH, Chef Manisha Bhasin, Corporate Executive Chef, ITC Hotels talked about the brand’s new journey into contemporary cuisine and transforming hierarchies.

“Cajsa presents global gastronomy, featuring flavours from different regions of the world—creating authentic, diverse, and palate-pleasing tastes for dining connoisseurs—a showcase of local ingredients that celebrate diverse flavours come together here.”

The three set tasting menus— Inizio (7-course), Lagom (9-course), and Elysian (11-course)—are priced remarkably, starting at ₹2500 with incremental difference of only ₹500. Surprising for a brand that has defined India’s culinary heritage for decades, consistently, with path leading curations at Dum Pukht, Bukhara or Dakshin. More recently, Avartana (now across five locations) has been in the spotlight for its modernist iterations and progressive renditions of culinary treasures from the southern Indian peninsula. It has been the biggest hit for the brand post pandemic.

“We wanted to create a sense of familiarity among

reimagined exotic dishes, crafted with global ingredients and techniques and yet hit home. The pricing reflects our efforts to give the guests a memory of a culinary journey that is deeply experiential and unique," says Amandeep Kaur, General Manager, ITC Gardenia.

Classics in a twist

Chef Bhasin tells us about classical dishes being reimagined—keeping the taste reminiscent yet presented in a modern style at Cajsa. “We put years of research into the culinary heritage, ingredients, cuisine, metallurgy and artisan methods of the preparations.”

ABOVE LEFT: Smoked Farm-Raised Chicken infused with hickory wood's earthy notes that speak of French tradition.

ABOVE RIGHT: The decor is minimal, the focus is on the art on the plate.

CHEF SHUBHAM SHINH

SENIOR SOUS CHEF, CAJSA, ITC GARDENIA

A creative take on the classic Fish 'n' Chips from Lagom, a menu inspired by the Swedish philosophy of balance, serves this idea. A sumptuous Battercrusted Sea Bass, fried gently on a skewer—plated on a tabloid print butter paper sparks nostalgia, while the side sparks curiosity—a perfect square-spiral fry that involves crafty techniques to arrive at its presentation. In another course inspired by the traditional French Thermidor, LobsterLux is served with a twist with enoki mushrooms, kasundi mustard and 24 carat gold leaf—creating elegance in a petit pot.

The execution at Cajsa merits exploration, where each course comes with its calorie

count that inspires even the conscious to experience guilt-free fine dining.

The dishes reflect a medley of global inspirations, all executed with finesse. While the Zen Tomato marries Italian and Japanese flavours in a delicate dance of avocado, shallots, and mozzarella, the Artisan Ricotta Raviolo tantalises with black truffles and cherry tomatoes. Drama elements ensue in dishes such as Smoked Farm-Raised Chicken infused with hickory wood’s earthy notes that speaks to French tradition, or the Goat Gala that arrives with a delightful apricot phyllo and goat bone reduction for jus. Speaking of fusions—the glorious Moroccan Crusted Lamb brings New Zealand lamb together with Middle Eastern spices and Moghrabieh.

A new direction

Déjà vu flavours remind one of a certain taste, textures and parts of the world where it came from, sparking an evocative expression of food. “At Cajsa, food is an everevolving concept, and a young chef is ideally suited to keep pace with this dynamic and global approach,” Chef Bhain remarks. Thus, 29-yearold Chef Shubham Shinh is entrusted with the task to enable the meticulous menus and cuisine philosophy crafted by the team at the Test Kitchen with guidance and multiple interventions from the brand’s topmost chefs on taste, plating and atmospherics.

Bhasin fondly recalls, “One of my favourites is the Potted Mushroom Paté, inspired by the mushroom parfait we created at the Towers Club in the late nineties, where we first launched a menu focused on local, seasonal ingredients.” Cajsa commits to sourcing the finest ingredients from sustainable and ethical suppliers aligned with the brand’s ethos of prioritising seasonal and locally sourced produce.

CLOCKWISE FROM BELOW: Waterchestnut and Haloumi Pithivier; Coorg Coffee Conundrum; Artisan Ricotta Raviolo.

T E ROYAL RETURN

How Taj’s iconic address in Delhi reimagines Air India’s equally iconic mascot into a suite, putting an evocative spin on luxury hospitality.

RUPALI SEBASTIAN

Every element, from the handwoven fabrics to the tactile richness of the furnishings, invites guests into a carefully curated world that celebrates craftsmanship and storytelling.

In the tranquil splendour of the Taj Mahal Hotel, New Delhi, a remarkable story takes shape— one that pays homage to the whimsical legacy of Air India’s beloved Maharaja while embracing the timeless elegance of Lutyens' Delhi. The approximately 1,400sq.ft. Maharaja Suite is not just an opulent accommodation; it’s an evocative journey into India’s aviation heritage, presented with contemporary flair. The Maharaja, introduced as Air India’s mascot in 1946, was never intended to be a literal royal. Instead, his playful persona—a debonair figure with a twirled moustache and a penchant for indulgence— redefined the travel experience. He became a cultural icon, introducing new routes with wit and charm, representing an airline that dared to be bold and unconventional. With the Tata Group’s reclamation of Air India, the Maharaja’s spatial tribute feels both poignant and symbolic, uniting India’s aviation and hospitality narratives. “This wasn’t about creating another luxurious room,” says Bobby Mukherji, the architect tasked with this ambitious endeavour. “The suite needed to articulate the Maharaja’s personality—a blend of indulgence, wit, and timeless elegance. Designing the suite was about striking a balance between whimsy and gravitas.”

Mukherji’s design approach integrates thoughtful nods to the bon vivant. Deep crimson accents, echoing his regal attire, and vintage travel trunks repurposed as tables establish an air of nostalgia. Airplane-inspired windows invite guests to gaze out at the lush vistas of Lutyens’ Delhi, linking the suite to its historic setting. The washroom, with its marble inlays and gold fittings, transforms even the most private space into a sanctuary of sophistication.

Subtle motifs further underscore the suite’s narrative. The Maharaja’s signature moustache appears embroidered on cushions and upholstery, a playful yet refined detail. Bespoke artworks chronicle his global adventures, while brass inlays and polished wooden accents create a dialogue between heritage and modernity. Every element, from the handwoven fabrics to the tactile richness of the furnishings, invites guests into a carefully curated world that celebrates craftsmanship and storytelling.

The suite’s philosophical foundation also stands out. Puneet Chhatwal, Managing Director of IHCL, describes it as “a tribute to timeless icons.” At approximately ₹7 lakh per night, the Maharaja Suite is a premium offering. Yet its true value lies in its ability to transcend traditional definitions of luxury.

A home theatre, state-of-the-art video conferencing facilities and voice-controlled lights and appliances take care of the needs of the modern traveller.

In a world that often races toward the new, this suite pauses to honour the enduring. As you settle into a handcrafted armchair or let your fingers trace the moustached motifs on a pillow, you can almost hear the Maharaja’s chuckle—an invitation to revel in timeless elegance.

CLOCKWISE FROM LEFT: The study with a poster of the muse of this design; the sprawling 1,400sq.ft suite with luscious red accents that represent the Maharaja's vibrant personality; architect Bobby Mukherji; custom wallpapers depict iconic Indian elements; the specially commissioned island bed sits on a custom hand-tufted carpet. Note the moustache motif.

FIGURING OUT THE

The largest spiritual gathering in the world returns, and is set to establish numerous records just by the sheer size and logistics involved.

SUMAN TARAFDAR

MAHA KUMBH 2025 IN FIGURES

 The estimated budget of Maha Kumbh is around ₹6,382 crore

 The economic benefits associated with Maha Kumbh are estimated to be up to ₹25,000 crore.

 The fair area has been developed in approximately 4,000 hectares

 The entire fair area has been divided into 25 sectors.

 11 transport corridors are in operation to facilitate movement for visitors to Maha Kumbh.

 9 pucca ghats, 7 riverfront roads and 12kms. of temporary piers have been built.

 7,000 buses, 550 shuttle buses are especially operating.

 7 bus stands have also been constructed.

 1,800 hectares of parking lot built.

 30 pontoon bridges are in operation.

 56 police stations and 155 posts have been established.

 There is a 7-level security cycle, and 10 types of security operations are being carried out.

 328 AI-licensed cameras for 24-hour security and surveillance.

 60 fire stations are operating for Kumbh.

 3 Mahila Police Lines, 3 Mahila Police Stations, 10 Pink Outposts established.

 More than 142 roads have been paved and strengthened.

 Treatment work of 81 drains has been done through bioremediation.

 15,000 sanitation workers, termed seva-doots employed.

 More than 3 lakh saplings are being planted to meet the objective of a ‘Green Kumbh’.

 29 temples have been beautified in Prayagraj.

 Street art and mural painting now cover more than 15 lakh square feet.

 4 government hospitals and medical colleges in the city have been upgraded.

 Given the focus on Swachh Kumbh, 150,000 toilets have been established in the fair area.

 1,60,000 tents have been set up for accommodation.

 400kms. of temporary road and 30 pontoon bridges have been constructed.

 More than 67,000 LEDs and 2,000 solar hybrid street lights have been installed.

 2 new power substations have been made, along with the addition of 66 new transformers

 1,249kms. of drinking water pipeline drinking water supply was made.

 200 water ATMs were installed and 85 tube wells dug.

 Crowd monitoring and crowd density analysis are conducted by around 2,750 cameras.

 Prayagraj Ring Road and many highways in the region are being strengthened by NHAI.

 40 junctions in the city have been beautified.

 A 6-lane bridge across the Ganga has come up.

 According to the Uttar Pradesh Tourism Department, 45,000 families have received employment in the ongoing work for Maha Kumbh.

450 million.

That’s the number of people expected to attend this edition of the Maha Kumbh Mela. That’s about the entire population of South America. Or Europe minus Russia. The estimated budget of Maha Kumbh is around ₹6,382 crore. The economic benefits of the largest religious gathering in the world are estimated to be up to ₹25,000 crore.

Kumbh Mela is numerically the largest gathering of humanity worldwide. A practice whose antecedents are lost in time, it is an awe-inspiring event that rotates between four cities and is back, this time in Prayagrag, formerly Allahabad. The numbers are mind-boggling (see box). The Kumbh Mela, a significant event on the Hindu calendar, has grown in stature, attracting and increasing number of devouts.

Managing logistics for the Mela has always been a task for any administration, and this time is no exception. “Preparations for the monumental 'Sanatan Gaurav Mahakumbh' have been taken up on a war footing,” Uttar Pradesh Chief Minister Yogi Adityanath earlier said. “Land has been allocated to over 20,000 saints and institutions.” Prime Minister Narendra Modi has also been closely involved in the preparations for the Mela and has generously allocated funds to make it a showcase event.

The Mela is keeping pace with the times, especially with digital technology. What is significant this time is the incorporation of new-age technology to help with crowd control, waste and water management, security, electric vehicles,

solar energy and just about every organisational aspect of the Maha Kumbh. A website, kumbh.gov.in and mobile app, mahakumbh.in, are live. For the first time, an MoU has been signed with Google for navigation.

There are also plans in place to manage accommodation, especially on what is regarded to be the most auspicious days. The tent city has a capacity of 1.5 lakh tents, a significant proportion of which is managed by private players in partnership with the Uttar Pradesh government. A statement-making ‘Dome City’ has been built on three hectares at a cost of ₹51 crore within the stay area, Mahakumbh Nagar.

The last Maha Kumbh took place in 2013. It was spread over 55 days and attended by an estimated 120 million people. Attendee numbers are expected to triple this time, and the preparations look to address this challenge.

THE RISE OF JOMO SLEEP TOURISM AND

How Travel is Changing in 2025

In 2025, travellers are seeking more than just a vacation. Instead, they crave authentic, personalised experiences that prioritise sustainability and well-being, through sleep tourism and culinary journeys.

AI-powered itineraries and the rise of 'JOMO' (Joy of Missing Out) promise a shift towards conscious exploration and deeper connections.

DEEPALI NANDWANI

Much like in 2024, in 2025, travellers will continue their rendezvous with experiences that are personalised, sustainable (much more sustainable, in fact), and focused on wellness. Hotels are likely to reference these trends when curating experiences for guests who want more—more adventure, more holistic living, and more than mere greenwashing when it comes to sustainable tourism.

American restaurateur Will Guidara claims, “We are entering into a hospitality economy”, a thought that highlights a paradigm shift across industries, where the principles of hospitality—rooted in empathy, connection, and personalisation—are becoming essential drivers of success.

Reports like Virtuoso's 2025 Luxury Travel Trend Watch and MakeMyTrip's Trends for 2025 reveal how a new wave of adventure, mindfulness, and authenticity is shaping the travel landscape, while destinations and hospitality providers adapt to the demands of an increasingly discerning global audience.

The 2025 Luxury Travel Trend Watch by Virtuoso and Globetrender, and Expedia Group’s Unpack ’25 report highlight how personalisation, sustainability, and transformative experiences are reshaping the way we explore the world. Solo expedition to Antarctica, a culinary journey through Tokyo, a retreat in the Himalayas…travel is evolving to meet the needs of a diverse and discerning global audience.

The MakeMyTrip Report on Trends for 2025 tempers the euphoria surrounding travel with a few challenges. Destinations will find it difficult to balance mass tourism with sustainability, infrastructure gaps in emerging destinations must be addressed urgently, and rising airfare and accommodation costs will influence how travel shapes up.

The report also offers a few solutions: the introduction of sustainability badges for eco-friendly accommodations; partnerships with local businesses to promote authentic experiences; enhanced AIpowered trip planners for personalisation; and investment in travel insurance products and flexible cancellation policies.

Trends that will shape travel

Even as Indians, and the world, travel more, there is a growing desire to visit a destination or two at a time, to linger, to experience, rather than pack in the days with “too much of a good thing”, or a flurry of sightseeing where the details are lost in a blur.

Skift and Expedia Group (a global travel technology company) report the top holiday trends in 2025 include ‘Detour Destinations’, ‘JOMO – Joy of Missing Out - Travel’ and ‘Hotel Restaurant Renaissance’.

In India, MakeMyTrip Report on Trends for 2025 identifies various emerging traveller profiles and how they will influence travel:

The Mindful Traveller: Increased focus on sustainable and responsible travel, with demand for eco-friendly stays and low-carbon footprint itineraries.

Digital Nomads 2.0: Rise in flexible co-working and co-living accommodations as remote work culture matures.

Gen Z Voyagers: Value-conscious, tech-savvy adventurers opting for short, high-impact experiences over long vacations.

Here is what Indians are most likely to travel for, as per reports and predictive trends.

KSHITIZBATHWAL, WIKIMEDIA COMMONS;

PHOTO BY IMAAD ON PEXELS

Sports tourism

Indians will travel for major sporting events and tournaments in 2025, states Skift. There is cricket, of course. But they are likely to travel internationally for F1 racing, behemoth football events, and even for Wimbledon. High on their list: Bahrain’s Desert Race under the Stars, Japan’s Suzuka International Racing Course, and Alpine’s trekking season.

Adventure holidays will involve active participation in sports such as pickleball and kite surfing, as they move beyond mere spectatorship. Advancements in adaptive sports are making outdoor activities inclusive, allowing a broader range of travellers to engage in adventure and sports tourism.

Hospitality major Accor predicts athletic adventures will be one of the biggest travel trends

in 2025. According to its trend forecasting report, there’s been a 50% uptick in searches for ‘workout holidays’ over the past year. The desire to achieve personal health goals is driving people to incorporate recreational sports into their travel plans. Globally, many resorts have begun focusing on athletic activities, particularly less conventional sports. Hotels in Sardinia, Italy, for instance, offer fencing during summer led by an Olympic champ. In Morocco, Caravan by Habitas Dakhla has opened a kite surfing school in partnership with wind sports pioneer Robby Naish. The hotel group Eleven has introduced an integrated ski wellness program at its alpine properties this season. In Thailand, Chiva Som Hua Hin offers a golf enhancement retreat to elevate players’ game with time on the green and in the gym working on golf biomechanics and strength training.

Closer home, the riverside retreat of Atali Ganga in Rishikesh offers white-water rafting, kayaking, rappelling, rock climbing, and trekking in the Himalayas. At Snow Valley Resorts in Manali, travellers can opt for skiing, snowboarding, and snowmobiling in the winter, and trekking, mountain biking, and paragliding in the summer. The Bison Resort, Kabini, on the fringes of Nagarhole National Park, organises nature walks and coracle rides as part of their natural adventure activity.

Sports museums like Blades of Glory in Pune, the world’s largest cricket museum according to the Miami-based World Record Academy, are likely to attract far more tourist footfalls. The 5,000sq.ft. facility has more than 75,000 collectables—bats, balls, pads, gloves, helmets, signed jerseys, books—and has seen over 25 lakh visitors to date.

In pursuit of nature

According to a report in the New York Post, travel in pursuit of fantastical natural phenomena and languid nature-fringed destinations will top travellers' must-do lists. Searches for ‘quiet and calm places’ have increased by 50% and 42% respectively, according to search data from Pinterest, as a respite from the overstimulation of technology and noise pollution of urban living.

Among the ‘Phenomena-List’ recommended by Vrbo, a global online marketplace for vacation rentals, are Ballet of the Japanese Cranes (February to April), and the incredible bioluminescent plankton across the world (July to September). Closer home, the forests and beaches along the western coastline, from Goa to Karnataka, put up a spectacular display of the phenomena.

Among the other destinations and adventures recommended by Skift and Vrbo are stargazing, hiking in secluded areas, or camping in pristine, untouched landscapes, as well as popular destinations such as the Arctic Circle, the Himalayas, and hidden beaches.

Wellness with a twist

The Skyscanner Travel Trends 2025 report highlights the rise of wellness tourism, noting that 70% of Indian travellers seek holistic experiences, with 57% prioritising health during vacations—aligning perfectly with the goals of sleep tourism. The new paradigm of wellness looks at the concept beyond indulgent spa treatments. The focus has shifted to community engagement, purposeful activities, and natural wellness practices, moving away from technical biohacks.

So, it could range from spending time volunteering with a community project deep into the mountains or along the coastline. It could span shinrin-yoku (forest bathing) or immersing oneself in the soothing sounds and ambience of a forest, which originated in Japan during the 1980s as a form of nature therapy and has since gained global recognition for its physical, mental, and emotional health benefits.

The desire for longevity is fuelling a boom in the wellness tourism industry, with the world's wealthiest individuals seeking out exclusive and often expensive programs designed to extend both lifespan and health span. While high-tech approaches like NAD+ IV drips and stem cell therapy are gaining traction in luxury settings like the Four Seasons Maui, a quieter revolution is taking place in India, where ancient practices have been revitalised to meet the demands of modern longevity seekers.

At Fazlani Nature’s Nest in Maharashtra, wellness seekers can enjoy treatments and therapies that promote healthy ageing. Toyama, a wellness retreat also in Maharashtra, offers a Vitality Enhancement package based on Ayurveda. Across Kerala Kookaburra Yoga, retreats blend meditation, pranayama, and yoga with longevity lessons and practices for a truly transformative experience. At Ahilya Fort Hotel in Maheshwar, the focus is on

spiritual journeys across the town’s many temples, while Jehan Numa Retreat on the fringes of Bhopal cossets you in the sounds of the forest around. Women, particularly women well into menopause—an estimated number of 1.1 billion worldwide—will come into their own with not just wellness breaks but also travel to resorts that will help them handle often painful conditions. Leading the charge are innovative resorts such as Preidlhof (Italy), Combe Grove (England), and Amilla (Maldives), which are pioneering dedicated retreats to support women through perimenopause and menopause. ChivaSom in Thailand already offers specialised yoga and exercises for pre- and post-pregnancy, perimenopause, and menopause, including pelvic floor strengthening. Six Senses has partnered with Dr Mindy Pelz to create a program based on the latest science in female health to optimise nutrition, movement, sleep, and the ageing process.

Sleep tourism

One of the fastest-growing wellness segments is sleep tourism, or a vacay just to catch up on sleep, often disrupted by stress, families, jobs and the vagaries of urban living. Hotels and resorts are creating rooms and suites designed for optimal sleep, with features such as premium mattresses and bedding; soundproofing and blackout curtains; sleep-inducing technology (like white noise machines or aromatherapy diffusers); oils and candles; and temperature control and air purification. Sleep tourism packages will become de riguer, with resorts backing up the soothing suites and rooms with yoga and spa treatments, consultations with experts, and access to nature.

According to a report by HTF Market Intelligence, sleep tourism is now a staggering $640 billion global market, projected to exceed $1 billion by 2028. Hyatt recently announced a new Science Behind Sleep video series in collaboration with Headpace’s mindfulness teacher, Dora Kamau, and sleep expert Dr. Aric Prather. The educational series is available in nearly 400 hotels worldwide. COMO in Singapore has launched a Sleep Dreams Initiative featuring in-room SleepHub technology that uses neuroscience and psychoacoustic sound technology to help guests attain optimal sleep cycles. Guests also have access to two AirPodTM hydroxy mild hyperbaric wellness devices, which enhance sleep quality.

At Six Senses Fort Barwara in Rajasthan, guests receive sleep kits containing lavender pillow pouches, subtle energies bliss blend oils, and The Little Book of Reconnection. For a tech-driven edge, biohacking tools such as sleep tracker rings allow experts to tailor advice for optimal rest. The food served is meant to soothe the system, with dishes such as Pearl Millet Khichdi and Grilled Wild Salmon with Walnut Quinoa, paired with calming herbal teas.

Culinary travel

The Skift India report states that Indian travellers will increasingly prioritise destinations based on culinary experiences (63%), cultural attractions (58%), and favourable weather conditions (57%).

2025 will help deepen the trend of travelling for culturally-led culinary experiences, legacy restaurants, and modern-day eateries famous for either their gastronomy or the chef who leads them, or both. From independent restaurants, food walks and curated food trips to hotel dining, the love for food will influence how people travel. Expedia has reported Goods Getaways, or high-end travellers seeking experiences that connect them with local culture and cuisine. That might include bringing home artisanal honey from New Zealand, pickles from India, pistachio chocolate from Dubai, or handcrafted tea sets from Japan. It could span learning how to make Rajasthani food in Udaipur, truffle pasta in Italy’s Tuscany, or going on a food tour in Bangkok or Varanasi.

Modern-day hotels are now required to offer a range of dining options to cater to different guest tastes. When correctly done, they can become a culinary destination with the restaurant at the heart of the experience and not just an extension of the hotel. Seven restaurants, three bars, a bistro, a café and a sushi takeaway, (plus an array of Michelin stars) make Grand Resort Bad Ragaz in Switzerland a mecca for travelling gourmets. At Atlantis The Palm, restaurants such as Nobu Dubai, Ossiano, and Hakkasan draw in travellers, while Atlantis the Royal in Dubai features world-class restaurants such as Dinner by Heston Blumenthal, Nobu by the Beach, and Le Mar by Gaston Acurio.

HOW HOTELS WILL EVOLVE

New Hospitality Models:

Hybrid hotels that blend work and leisure as well as wellness retreats prioritising holistic health and personalised experiences, are gaining popularity.

The hospitality industry is undergoing significant transformation, driven by evolving traveller preferences. This evolution is evident in several key areas, collated from reports by Skift and Expedia:

Management Contracts for Independent Brands: Smaller operators will leverage management contract models similar to those used by major chains to expand their reach without large capital investments. This will allow them to maintain their unique identity and focus on crafting exceptional guest experiences.

Rise of WellnessFocused Accommodations:

Wellness is no longer an amenity but a core focus. Hotels will go beyond traditional spas and fitness centres to offer holistic wellness experiences that cater to both mental and physical health.

Brand Diversification: Hospitality groups are diversifying their brands to cater to various demographics and price points. This strategy will allow them to expand their market share while maintaining quality and authenticity across their portfolio.

Personalisation and Experience-Driven Stays: Travellers seek more than just accommodation; they crave memorable experiences and

meaningful connections. Both independent and boutique hotels will continue to prioritise personalised service and curated experiences to foster loyalty.

Luxury Travel and High-Net-Worth

Clients: In the luxury sector, understanding and anticipating the needs of high-net-worth individuals is paramount. Companies like In Residence are expanding globally to ensure consistent, high-quality

experiences for their discerning clientele. As Pieter Brudyn, CEO of In Residence, aptly states, "It’s not just about where people stay, but how we meet their needs at every level."

This dynamic evolution within the hospitality industry reflects a deeper shift towards guest-centricity, innovation, and a focus on creating truly memorable and meaningful travel experiences.

Solo travel / ‘Me-mooning’

In 2025, there will be an increasing interest in solo travel, with individuals seeking personal growth and self-discovery through solitary journeys. Setting your own pace, choosing your adventures, and changing plans on a whim are some reasons behind this trend. This flexibility is especially appealing in a vast and varied country such as India. While solo

travel in its essence implies being alone, it often leads to meaningful connections with locals and fellow travellers. Booking.com's travel predictions reveal that 72% of Indian travellers are open to solo travel in the future. Reports suggest that over 35% of women in India have taken a solo holiday in the past two years, with the majority from northern India.

Travel for events

From traditional festivals such as Dev Diwali in Ayodhya to music and sporting events, more Indians are likely to travel for a high-profile or traditional events in 2025, states MakeMyTrip and Skift India reports.

The trend is being fuelled by young and experiential travellers drawn to events that offer excitement, social interaction, and cultural immersion. India's music scene is booming, with numerous large-scale festivals like Sunburn (Goa), NH7 Weekender (multiple cities), the Ziro Music Festival (Arunachal Pradesh), and Magnetic Fields (Rajasthan). India's rich cultural heritage offers a

plethora of events, from religious festivals like Maha Kumbh Mela (to be held from January 2025) and Diwali to vibrant celebrations like Holi and Pushkar Camel Fair.

While cricket remains a major draw, with the Indian Premier League (IPL) attracting huge crowds, other sporting events like marathons and international tournaments are also gaining popularity. India has witnessed a rise in niche events such as literature festivals (Jaipur Literature Festival), yoga retreats, and food festivals (Food Nerd Festival) catering to specific interests and passions.

Event-led travel creates a surge in demand for accommodation, transportation, and other tourism services around event dates. Popular event destinations are investing in infrastructure to accommodate large crowds and enhance the overall visitor experience. Skyscanner’s 2025 data reveals a nuanced reality: although event-driven travel remains strong, hotel pricing dynamics are evolving. Events that commanded premium rates in 2024, will exhibit price stabilisation. This suggests a maturing market where travellers and hotels are finding a more sustainable equilibrium, rather than a decrease in demand.

JOMO / Joy of Missing Out

Skift and Expedia talk about JOMO (Joy of Missing Out) in complete contrast to FOMO (Fear of Missing Out). “This leads to travellers doing less on holiday to escape the hustle and bustle of everyday life, instead staying at cosy cabins or peaceful beach houses, according to the Unpack '25 report. It talks about travellers, particularly solo travellers, looking for “quiet moments, self-reflection and care”. In the context of luxury hospitality and travel, JOMO is shaping trends such as wellness retreats or resorts offering digital detox programs, meditation sessions, mindfulness workshops, cabin and small hotels in the woods, mountain lodges, or desert escapes designed for complete tranquility, and no-WiFi stays or ‘silent zones’. Slow travel will encourage travellers to explore destinations deeply and at their own pace, and activities that cater to individual preferences, emphasising rejuvenation and introspection.

HARD STATS

India's travel market is on a robust recovery trajectory, with gross bookings growing by 91% in 2021 to $19.1 billion in 2025.



After plummeting 69% in 2020, India’s travel market is well on its way to recovery. Travel gross bookings grew by 91% in 2021 to $19.1 billion by the end of 2024

Skyscanner and Expedias’s new survey on travel trends states:

 43% intend to travel more in 2025, while only 9% anticipate scaling back their plans

 37% of respondents plan to spend more on flights

 31% intend to increase their spending on hotels compared to 2024.

 There’s a generational divide in approaches to health and wellbeing. 71% of 45–54-yearolds are likely to take a healthconscious approach to their holidays. This number is 54% among the 18-24-year-olds.

 58% of Indian travellers say culture is the most important reason for choosing a holiday destination. 79% of Indian travellers are planning an immersive art experience on holiday next year, with that number rising to 82% of 35–44-year-olds

 Floral phenomena will top the list for Indian travellers in 2025 56% will travel for cherry blossoms; 53% for sunflower fields in bloom; and 52% for lavender fields in bloom.

Personalised itineraries powered by AI

AI will play a rather large role in helping travellers decide on the next destination or exploratory tour. MakeMyTrip predicts the use of AR/ VR to explore destinations virtually before booking. By 2030, over 40% of bookings will involve immersive or AR/VR elements.

Internationally, website apps such as Wonderplan, HyperWrite’s Travel Itinerary Maker and Stippl, which use AI to create custom itineraries based on your travel style, interests, and budget, are gaining ground. They suggest hidden gems and local

experiences you might not find on your own, and generate detailed itineraries with daily activities, meal recommendations, and more, all tailored to a traveller’s preferences.

The rise of super-apps integrating flight bookings, accommodation, local transport, and activities into one seamless platform will gain traction, and so will bio-metric check-ins. The shift towards digital-first journeys, fuelled by AI and personalised to individual preferences, signifies a paradigm shift in how people explore the world.

Rise of second-tier destinations Support local businesses

The pandemic fostered a renewed appreciation for local communities as people reconnected with their surroundings, supporting local businesses and rediscovering nearby gems. This desire for meaningful local engagement will continue to shape 2025, as travellers seek to minimise their impact and maximise their positive contribution to the destinations they visit. Approximately 75% of Indian travellers have expressed interest in destinations where tourism can benefit local communities. This reflects a broader shift in priorities, as per Skift’s India Report. With the rise of eco-conscious tourism, digital innovations, and a growing interest in exploring hidden gems, 2025 promises a wealth of opportunities for discovery.

The biggest story emerging out of evolving travel trends in India is the rise of Tier II and Tier III destinations on the tourism map, with an increasing interest in lesser-known destinations. Travellers will prioritise authenticity in destinations that offer compelling narratives, and a respite from the crowds and inflated prices of traditional tourist hotspots. Social media will continue to act as a catalyst for this trend.

Internationally, the Skift and Expedia report talks about Detour Destinations. Travellers will go beyond 

the tried-and-true tourist destinations to take detours into the unknown. Think of a trip to Reims when they travel to Paris, Brescia when they go to Milan, or Karwar, on a short drive from Goa.

This trend finds resonance in India, too. The MakeMyTrip report states that government and private investments in infrastructure will help promote regional tourism. It talks about the emergence of destinations such as the northeast, Kochi, Coimbatore, Coorg, Bhubaneswar, Andaman & Nicobar Islands, and the Konkan coast. Factors leading to the rise of alternative destinations: increased connectivity and infrastructure, including better roads and new airports, affordable travel since offthe-grid accounts for lower travel costs, and far more unique experiences of culture, heritage and natural beauty.

Sustainable and green

After years of addressing low-hanging fruit of single-use plastic, hospitality groups, in 2025, will seek innovative and impactful ways to implement, measure, and communicate their sustainability efforts. In the F&B sector, local sourcing will become a baseline standard for many hotels and restaurants, with greater emphasis on product traceability. Beyond sourcing, the focus will shift to guest engagement and education on sustainability. Guests will increasingly participate in initiatives such as cooking classes that promote using entire ingredients to minimise food waste. In parallel, hospitality groups will embrace sustainable building techniques and adopt holistic, 360-degree strategies to integrate sustainability into every aspect of their operations—from construction to daily operations. Globally, networks like Beyond Now will bring together industry experts to help transform

hospitality businesses into eco-friendly, efficient, and profitable enterprises.

The industry’s impact on the environment means we’ll see increasing action from regulatory bodies as carbon reduction measures and governance are imposed on aviation, too—the Carbon Offsetting and Reduction Scheme for International Aviation will become mandatory for most international flights by 2027, while the EU will require that fuel producers have 10% Sustainable Aviation Fuel in their fuel by 2030. The process to roll out the regime will begin in 2025.

Extended travel

The rapid shift to gig economy , work from anywhere, or the trend of the young setting up their businesses and ventures, will afford people the advantage of longer vacations with family and friends, sometimes spanning entire seasons. The trend, says reports from Skyscanner and Skift, is further fuelled by a real burnout and search for meaning in a postpandemic world, a desire for deeper immersion in a destination, and more transformative experiences. Clearly, overtourism, overdevelopment, and social-media-led travel have sparked a global mass movement which is devastating destinations. MakeMyTrip predicts that in the near future, sustainability will no longer be optional for brands in the travel industry. Travel in 2025 will be defined by a balance between innovation and consciousness.

LOOKS EXCITING

Building on a strong 2024 performance, the tourism and hospitality sectors are poised for rapid growth in 2025.

Record occupancies. Record

ARRs. Record ARPUs.

Aside from aberrations such as the headlines out of Goa, 2024 was a year of records for India’s travel and hospitality sectors. The pent-up travel delays of the preceding years continued to make its impact felt, and Indians travelled like never before. They not just travelled within the country, but also went across the world, breaking outbound numbers for a disparate range of countries from Australia and Vietnam to Kazakhstan and Uzbekistan, and many more. Even as the government added a record number of branded rooms, they

stayed in them all—from budget accommodations in places such as Ayodhya to luxury wellness, adventure, wildlife, or simple leisure resorts.

No wonder the sector is feeling even more pleased about its prospects for the coming year. The tumultuous first quarter of the century is closing on a very positive note for the sectors, and they are almost salivating at the prospect of breaking records in 2025.

According to Statista, the growing economy in India, coupled with increasing urbanisation

and infrastructure development, is fuelling the expansion of the hotel market. Rising domestic and international tourism, along with government initiatives to promote hospitality and tourism are creating a conducive environment for hoteliers to invest in new properties and enhance existing ones. Moreover, the rise of digital platforms and online travel agencies has made it easier for hotels to reach a wider audience and streamline their operations, contributing to the overall market growth.

Nature and culture are compelling reasons to travel: Raffles Udaipur Resort (LEFT); Taj Wayanad Resort & Spa Kerala (ABOVE) and Meghalaya’s cherry blossoms (ABOVE, RIGHT). New airports— such as the one coming up at Navi Mumbai (RIGHT)—are expected to contribute positively to foreign tourist arrivals.

Puneet Chhatwal

MANAGING DIRECTOR AND CHIEF EXECUTIVE OFFICER, IHCL

“

New airports and the recent expansion of capacity, coupled with limited supply addition in the country’s top ten lodging markets, is expected to result in foreign tourist arrivals exceeding pre-COVID levels.”

Voices from the industry

Most industry leaders are upbeat. “India will continue to be among the fastest growing major economies on its path to becoming the world’s third largest global economy,” points out Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL. “2025 will see the opening of new airports in key cities in India with Jewar Airport in NCR and Navi Mumbai expected in the latter part of the year. These new airports and the recent expansion of capacity in Bengaluru, Goa and Hyderabad have boosted the travel infrastructure in the country’s key gateway cities. This, coupled with limited supply addition in the country’s top ten lodging markets, is expected to result in foreign tourist arrivals exceeding pre-COVID levels. The permanent shift in consumer behaviour with travel becoming a non-discretionary spend will continue the demand buoyancy in the hospitality sector is experiencing, resulting in sustained double-digit revenue growth for the industry.”

Chhatwal is confident about IHCL’s growth. “IHCL reported 10 consecutive quarters of record financial performance, with H1 FY’25 clocking revenues of ₹3,486 crores, EBITDA margin of 30.4% and a PAT of ₹803 crores. Continuing the growth momentum, IHCL in 2024 has signed 85 hotels and opened 40 hotels resulting in an industry-leading portfolio of 360 hotels across 150+ locations. Expanding the brandscape, IHCL launched the re-imagined Gateway, a full-service hotel offering in the upscale segment, acquired majority shareholding in Tree of Life brand holding company, adding a boutique leisure offering

K B Kachru

PRESIDENT, HOTEL ASSOCIATION OF INDIA AND CHAIRMAN, RADISSON HOTEL GROUP SOUTH ASIA

“ The few and scattered clouds that could threaten an otherwise bright and shiny 2025 are perhaps the spread of HMPV, subdued GDP growth, the continued turmoil in the world and escalation of wars.”

and will take over the management of landmark hotel The Claridges, New Delhi, extending its luxury portfolio. Looking ahead, under IHCL’s comprehensive strategy of ‘Accelerate 2030’, it will expand its brandscape, deliver industryleading margins, double its consolidated revenue to ₹15,000 crores with a 20% return on capital employed and grow its portfolio to 700+ hotels while building on its world-renowned service ethos,” says Chhatwal.

Hotel development in Tier II and Tier III towns will continue to be the theme on the back of micro economy, trade, pilgrimages, and improving connectivity through highways and new airports, feels Jaideep Dang, Managing Director Hotels and Hospitality Group, JLL India. “With the development of hotels around new airports in Tier I cities and emerging business cities— The Aerocity Model—the midscale and budget sector will be the largest direct beneficiary of this growth.

"The sector is also looking at how the demerger of ITC Hotels from its parent company, ITC will play out. Jeffries has predicted that as companies aim to capitalise on the positive sentiment for the Indian hospitality sector, the public listing landscape for hotels in India is likely to attract more listings. Besides ITC, other listings expected this year include those by Schloss Bangalore, the Brookfield Asset Managementbacked parent company of The Leela Hotels; owner and developer Brigade Hotel Ventures, which operates several hotels, largely in Bengaluru; and owner Ventive Hospitality. IPO/listings will continue as investors have taken a liking to the hospitality sector given its stellar performance of the recent past and listing gains,” points out Dang. “However, valuations would need to be measured. Boutique resort developments will continue to gain prominence as domestic travellers explore India.”

Manav Thadani, Founder and Chairman, Hotelivate opines: "With most markets continuing to record strong occupancies and amid average daily rate (ADR) growth, we do not expect too much pressure to be exerted by new supply. As a result, hotels should be expected to continue their strong performance and record ADR growth of over 7-8% in 2025.”

Dang points out that there are early signs of slowing down of GDP growth, which may lead to reduced travel allowances and discretionary spending on travel and leisure. “Demand growth continues to outpace supply growth. However, the pace of growth will be more measured owing to a higher base effect. Domestic tourism will continue to dominate demand growth, while Foreign Tourist Arrivals still await complete recovery to pre-COVID levels. Free or easy visas and attractive travel and lodging pricing of surrounding markets such as Thailand, Vietnam, Kazakhstan, and Middle Eastern countries—which provide more options, variety, culture and experiences—could further impact Indian leisure markets such as Goa, unless we correct course on pricing—including the increasing cost of domestic air travel.

“Demand in travel will continue to be supported by enhanced infrastructure and air connectivity, backed by a strong commercial office sector outlook and the opening of multiple new convention centres across the country,” adds Dang. “There will be growth in occupancies in certain micro-markets but not across the board. Rate growth could only be restricted to certain leisure markets like Rajasthan, especially in luxury and experiential segments as the rupee depreciates against the US dollar, which will make such destinations more attractive to foreign travellers. Similarly, the MICE segment, especially social/

Anil Chadha

MANAGING DIRECTOR, ITC HOTELS LIMITED

“ The appetite for experiences is only growing. Travellers are willing to spend on curated stays, culinary adventures, and cultural immersions rather than just ticking off destinations.”

Ajay K Bakaya

CHAIRMAN, SAROVAR HOTELS & DIRECTOR, LOUVRE HOTELS INDIA

“ We will see more hotels being developed within a two to four-hour driving distance from major cities. The desire for quick getaways and increasing airfare makes road travel a far better option. ”

weddings will continue to grow as overseas destination weddings will get expensive because of rupee depreciation against the US dollar.”

Anuraag Bhatnagar, Chief Executive Officer, The Leela Palaces, Hotels and Resorts states:

“The Indian hospitality industry in 2025 will be shaped by a growing demand for experiential and premium travel. Segments like heritage, wildlife, spiritual, and wellness tourism are expected to see continued momentum, reflecting a shift in consumer preference toward immersive and curated experiences. Increased domestic travel, driven by rising disposable incomes and government-backed tourism initiatives, will remain a key driver. The luxury hospitality segment, especially in Tier II and Tier III cities, is poised for growth due to improving connectivity and infrastructure. Additionally, the revival of MICE travel and the increasing popularity of destination weddings will also play pivotal roles in defining the industry’s trajectory.

“The growth trajectory of Indian hospitality in 2025 is expected to remain positive, supported by factors like enhanced government investment in tourism infrastructure and favourable demand-supply dynamics, particularly in the luxury segment,” he elaborates further. “Significant government investments in infrastructure and programs like Swadesh Darshan 2.0 and Dekho Apna Desh will further enhance connectivity and tourism potential. However, challenges in land acquisition, regulatory approvals, and high capital costs in the luxury segment may slow the pace of expansion. Skilled labour shortages and operational inefficiencies in certain regions could also pose challenges. Infrastructure advancements and sustainable tourism will be pivotal for the sector. The development of roads, railways, and airports will enhance

Nikhil Sharma

MANAGING DIRECTOR AND AREA SENIOR VICE PRESIDENT, RADISSON HOTEL GROUP SOUTH ASIA

“ From AI-driven personalisation to seamless, app-based services, technology will continue to enhance guest experiences, making stays more intuitive and tailored.”

connectivity to underdeveloped tourist destinations. Initiatives like Special Tourism Zones (STZs) will encourage longer stays and foster niche segments such as cultural, adventure, and coastal tourism.” 2025 is shaping up to be the ‘Year of the Travel Maximiser,’ with travellers looking to strike a balance between adventure and relaxation for a more fulfilling vacation feels Zubin Saxena, Senior Vice President and Regional Head, South Asia, Hilton. “Slow, immersive travel continues to be a favourite, with nearly 80% of Indian families using trips as a way to connect with their heritage and explore cultural authenticity. While adventure travel is on the rise, we also see a rampant trend build-up of charming, leisurely mornings in bed—showing that relaxation still has its sheen intact. Specialised nature-inspired experiences, such as cherry blossom festivals or flower bloom seasonal offerings, are driving the need for more tailored itineraries. One of the most interesting changes is the influence of younger generations on travel planning. Hilton’s 2025 Trends Report shows that 93% of Gen Alpha and Gen Z in India are shaping family travel decisions, moving the focus toward shared, inclusive experiences. I do feel that travel in 2025 will be more about connections—whether it’s to culture, family, or nature. As preferences shift toward personalised journeys and multi-generational trips, we in the hospitality industry have a great opportunity to create experiences that resonate more deeply with today’s travellers.

“The hospitality industry in India witnessed remarkable growth in 2024, with a 10.8% year-overyear increase in RevPAR in Q3,” continues Saxena. “This surge reflects the sector’s resilience, buoyed by higher ADRs and steady recovery in both leisure and business travel. While metro cities like Mumbai, Bengaluru,

Zubin Saxena

SENIOR VICE PRESIDENT AND REGIONAL HEAD, SOUTH ASIA,

HILTON

“ 2025 is shaping to be the ‘Year of the Travel Maximiser,’ with travellers looking to strike a balance between adventure and relaxation for a more fulfilling vacation.”

Hyderabad, and Chennai remain key players, Tier II and III cities, including Udaipur, Mussoorie, Ranchi, Tirupati, and Kochi, are becoming the new growth centres. These smaller cities accounted for 60-70% of new hotel signings, supported by improved infrastructure, better connectivity, and rising demand.”

Factors impacting Indian hospitality

Several key factors will impact the pace of growth in the hospitality industry in the coming years, points out Saxena. “On the positive side, evolving traveller preferences, especially the shift from destinationcentric to experience-driven journeys, are likely to accelerate growth. South Asia, with its rich cultural heritage and diverse offerings like Ayurvedic wellness retreats in Kerala and culinary trails in Rajasthan, is well-positioned to cater to this demand for immersive, personalised experiences.

"Additionally, rising disposable incomes and improved infrastructure in Tier II and III cities are driving significant growth in emerging markets. These regions offer immense potential for hospitality development, with opportunities to provide worldclass services across a variety of product types, including luxury, focused, and full-service hotels. However, challenges may arise in areas like over-reliance on certain markets, regulatory hurdles, and the need for sustainable practices. While innovation and new technologies in guest services and operations are enhancing the industry's adaptability and efficiency, these advances must be carefully integrated to maintain service quality and meet evolving consumer expectations. Overall, the industry’s pace of growth will be largely influenced by its ability to tap into new markets, adapt to shifting traveller demands,

and implement technology and sustainability measures effectively.”

Another key trend is increased reliance on technology, including robotics, points out Ajay Bakaya, Managing Director, Sarovar Hotels & Resorts. “While India has a large population, there's a growing labour shortage in the hospitality sector. Robots can help with tasks like cleaning guest room corridors and banquet halls, especially during offpeak hours, to address the staffing challenges in hospitality. We may even see robots being used in some hotels for guest interaction, like delivering drinks, mainly for the novelty factor or a bit of drama and adding a 'wow' factor. We will see more hotels being developed within a two to four-hour driving distance from major cities. This is due to lower land costs and the desire for quick getaways, especially with rising stress levels and increasing airfare which makes road travel a far better option.”

On a growth trajectory

Bakaya anticipates similar growth for the next four years. “Factors like infrastructure development, a stable government, and consistent policies all contribute to this positive outlook. We are failing to attract foreign travellers and that is sad. We need to create conditions where foreign travellers will want to come to India. Despite a strong domestic market, we need to promote India internationally. Domestic tourism will remain strong, but destinations like Goa need to improve their infrastructure and tourist-friendliness. Outbound travel will likely grow due to easier visa processes and affordability, but domestic travel will remain the dominant force.”

Sarovar has major expansion plans in 2025. “We currently operate 135 hotels across 80 destinations, with an ambitious pipeline of 15 new properties slated for 2025. We aim to expand our footprint to

Anuraag Bhatnagar

CHIEF EXECUTIVE OFFICER THE LEELA PALACES, HOTELS AND RESORTS

“

Challenges in land acquisition, regulatory approvals, and high capital costs in the luxury segment may slow the pace of expansion.”

to stay—they want meaningful connections to the destinations they visit. This means hotels will focus on offering authentic local experiences, from incorporating regional design and architecture to curating menus inspired by local cuisines. Sustainability will also be at the forefront. Travellers are becoming more eco-conscious—and hotels must adapt by employing green technologies, reducing singleuse plastics, and supporting local communities. Wellness tourism is another trend gaining momentum, with guests seeking properties that prioritise mental and physical well-being through offerings like yoga retreats, spa therapies, and nature-based activities. While global economic uncertainties may pose challenges, our diversified portfolio and adaptability ensure we are well-positioned to navigate them. We remain optimistic about the resilience of the Indian hospitality sector. At Radisson Hotel Group, we’ve strategically expanded our footprint to 130 operating hotels across India, with a strong pipeline for the future. By combining innovative guest experiences with operational excellence, we are wellequipped to sustain growth while delivering exceptional value to our guests.”

India’s growth story is the wind beneath our wings, says Anil Chadha, Managing Director, ITC Hotels Limited. “The nation is witnessing a golden era of development, from rising disposable incomes and urbanisation to improved infrastructure and government initiatives promoting tourism. Each of our brands is poised to ride this tide, contributing to our growth in its unique way. The future demand drivers for tourism seem to be working well for the Indian market. ITC Hotels is looking at accelerated growth taking the current rooms count up from 13,000 keys in 140 hotels to 18,000 keys in 200 hotels by 2030 via the asset

Vijay Thacker

MANAGING DIRECTOR, HORWATH HTL INDIA

“ The sentiment is positive and that itself helps maintain buoyancy. At the same time, key issues must be tackled so that a stronger framework and grounding are put in place.”

Manav Thadani

FOUNDER AND CHAIRMAN, HOTELIVATE

“ With most markets continuing to record strong occupancies and amid ADR growth, we do not expect too much pressure to be exerted by new supply.”

right strategy,” says Chadha. “Our brands—Welcomhotels, Storii, and Fortune—are positioned to drive scale and growth in Tier II and Tier III cities. We currently have a strong pipeline of managed hotels i.e. 45 hotels with about 4,000 keys across brands. Among these, 25 hotels are expected to join the operating portfolio in the next two years (upcoming hotels: Storii Sirmaur, Storii Kufri, Fortune Pahalgam and Welcomhotel Prayagraj). On the other hand, our luxury brands—ITC Hotels and Mementos—will continue to be our flag bearers for the luxury portfolio. These hotels are more than just properties; they are destinations in themselves.

"Moreover, the flexibility of our brands allows us to collaborate with hotel owners across different geographies, property types, and scales. Whether it’s a luxury resort in the hills or a mid-sized business hotel in a metro, we have a brand that caters to the respective segment. The demand drivers are robust—be it the booming MICE segment, the rise of experiential travel, or the increasing popularity of wellness tourism. Going forward, the appetite for experiences is only growing. Today, travellers are willing to spend on curated stays, culinary adventures, and cultural immersions rather than just ticking off destinations.”

Vijay Thacker, Managing Director, Horwath HTL India, also expects the positive trend for hospitality to continue in 2025, thanks to greater business travel and greater inbound demand. "The sentiment is positive and that itself helps maintain buoyancy. At the same time, key issues must be tackled so that a stronger framework and grounding are put in place.”

 Cont. on page 60

WHAT INDIANS WILL TRAVEL FOR?

More dates, more weddings

The panchang or the Hindu almanack is smiling on India in 2025. Compared to 30 wedding days in the second half of last year, the corresponding period this year has 41 such dates. In the last quarter of the year alone, the number of auspicious dates has risen from nine in 2024 to 13 this year. Meanwhile, the first half of 2025 has almost the same number of days that you generally have in a full year, a wedding expert points out.

An increased number of auspicious dates has a direct bearing on the travel and hospitality sectors due to the large wedding party sizes in India. The Confederation of All India Traders (CAIT) had put out the number of weddings in India to be around 48 lakh in November and December 2024, with the corresponding revenue spend to be ₹6 lakh crore, according to CAIT.

At the recent FHRAI event, Mugdha Sinha, Director General of Tourism at the Union Ministry of Tourism, pointed out the immense potential of the Indian wedding sector for the travel and hospitality sectors. “When we look at spends, over 54% of Indians spend more than ₹10 lakh on average. In India, 45% of the population out of the total 142 crore Indians are married and 31 billion Indians are middle class. We are in the age of affluence and there is more disposable income, so there is money to host all the destination weddings. There is scope of tourism happening around weddings.”

Leveraging the sports calendar

Indians are likely to travel for a number of sporting events in 2025.

In badminton, the India Open, which draws major international players, has already happened in Delhi from January 14 to 19. It coincided with the debut Kho Kho World Cup, which was held from January 13 to 19 in Delhi, again. While there might not be much global interest, or awareness, of this traditional Indian sport, the tournament featured 20 men's and 19 women's teams from around the world.

Cricket is the largest revenue earner, and while the upcoming ICC Champions Trophy (February 19 – March 9) will be held in Pakistan, India’s matches will take place in the UAE, which is expected to see a significant number of Indians travelling to the Emirates. While women’s cricket, unfortunately, does not match the men’s counterpart in terms of revenue, there is definitely growing interest, and India’s hosting of the Women’s ODI World Cup in August is expected to generate interest. The English men’s team is touring India from January 22 to February 12. Of course, the biggest revenue earner, the Indian Premier League (IPL) is scheduled from March 14 to May 25

The World Para Athletics Championships is scheduled to take place in Delhi from September 26 to October 5. This means a huge influx of athletes and support staff.

India’s national hockey has a major event coming up. Men’s Hockey Asia Cup will take place from August 27 to September 7 in Rajgir. Bhubaneswar, meanwhile, will host the FIH Pro League from February 15 to 25

In tennis, the Davis Cup World Group I playoffs will take place in Delhi on February 1 and 2 Chennai Open follows soon after, from February 3 to 9

In squash, the WSF World Cup is scheduled for December 9 to 14 in Chennai.

India is also scheduled to host the ISSF Junior World in shooting, though the venue has not been revealed yet. The venue decision is also awaited for table tennis’ ITTF-ATTU Asian Teams Championships, scheduled for October 11 to 15

Indians are also expected to travel abroad for sporting events, not just for cricket, but also events for football, tennis, F1, chess, badminton and other sports.

Domestically, the National Games and the Khelo India Youth Games are also scheduled, and expected significant movement within the country.

The festival calendar

Cutting across segments, right from the Chennai Music Season to EDM festivals in Goa, art shows, literature festivals, craft fairs, heritage walks and multi-disciplinary events such as the humongous Serendipity Arts Festival (SAF), Goa, provide several avenues to those wishing to immerse themselves in the smörgåsbord of the country’s cultural offerings. For instance, the International Kite Festival 2025, which was held in the second week of January in Ahmedabad, saw the participation of 143 kite flyers from 47 countries.

An early event, of course, is the gigantic Maha Kumbh 2025, which is expected to draw between 400 and 450 million people, as per government estimates. For the religious congregation, which kicked off on January 13, and will continue till February 26, about 1.5 lakh temporary accommodations have been created and a huge number of extra trains and flights have been scheduled as well.

The largest art fair in the country, the India Art Fair will take place from February 6 to 9, 2025, and is

expected to see participation from international galleries. The inaugural India Art Fair Contemporary will take place at Jio World Garden in Mumbai from November 13 to 16, 2025.

Kala Ghoda Festival, the largest multi-disciplinary street arts festival, is set to return for its 25th silver jubilee edition. SAF is held annually in Panjim in December, and plans are already afoot to mark its 10th edition in a big way. While Indians are known for their love of cinema, film festivals have only recently begun to take off. The 19th edition of the Mumbai International Film Festival (MIFF) will take place in June

While Indians have long travelled abroad to see their favourite music stars, 2025 will see a number of them perform in India. Lollapalooza India 2025, to be held in Mumbai, is scheduled for March 8 and 9, will see marquee names such as Shawn Mendes and Green Day Coldplay will perform in India in January as part of their Music of the Spheres world tour, which will take place in Mumbai and Ahmedabad. Ed Sheeran is set to perform in India as part of his Mathematics Tour, which will cover six cities (Pune, Chennai, Bengaluru, Shillong, DelhiNCR and Hyderabad) between January 30 and February 15 Linkin Park will visit India in February as part of their From Zero world tour

Homegrown music festivals, held across the country, also see people travel from far and wide to attend, spurring travel and stay rates at their destinations, especially if they are held in smaller towns. This includes the Sunburn Festival (Goa, December), Bandland (Bengaluru, November), Ziro Music Festival (Ziro, October), Hornbill Music Festival (Kisama, December) and NH7 Weekender (Pune, December), amongst others. Jodhpur Riff Festival will return in October, while the Mahindra Kabira Festival is held annually in December in Varanasi.

Literature festivals have laid roots in almost all of India’s major cities. Kolkata’s top literature festival, Apeejay Kolkata Literature Festival, held at Allen Park from January 10 to 12, featured over 120 distinguished writers, including William Dalrymple,

Ramachandra Guha, and Shobhaa De. The mega literary event, the Jaipur Literature Festival, which pushes up hotel rates significantly in the city, and sees attendees from many parts of the country and the world, will take place from January 30 to February 3. Odisha’s premier literature festival, Kalinga Literature Festival, will be hosted in Bhubaneswar between February 9 to 11. The sixth edition of the Mathrubhumi International Festival of Letters returns to Thiruvananthapuram, Kerala, from February 6 to 9, 2025. Meanwhile the Kerala Literature Festival is on from January 23 to 26 in Kozhikode. The 14th Edition of the Bangalore Literature Festival is scheduled on December 6 to 7

A related mega event that draws millions of people is the New Delhi World Book Fair (NDWBF) which will be held from February 1 to 9. Meanwhile the largest book fair in the country, The International Kolkata Book Fair will host its 48th edition from January 28 to February 9

K B Kachru, President, Hotel Association of India and Chairman, Radisson Hotel Group South Asia identifies leisure and business travel, weddings and events as the main drivers for the sector’s continued growth. “The demand outlook is healthy, supported by several factors such as enhanced infrastructure, including convention centres, roads, airports and rail that have improved connectivity; growth in Tier II and Tier III cities; India’s burgeoning middle-class taking more than three leisure trips in a year; and events like Maha Kumbh and the Coldplay concert, in addition to the demand for weddings and other events.” For t he fiscal 2023-2024, he highlights, the branded and organised hotel sector in India closed with a nationwide occupancy of 67.5%, with a record high ADR of ₹8,055 and a RevPAR of ₹5,439, just short of the lifetime high achieved in 2007/08. Reportedly, the supply is expected to grow at a CAGR of 4.5-5%, lagging demand—and this will improve yields as well.

The few and scattered clouds that could threaten an otherwise bright and shiny 2025 are perhaps the spread of HMPV, subdued GDP growth, the continued turmoil in the world and escalation of wars, points out Kachru. “India’s fundamentals and demographics are strong, and we are optimistic about maintaining the momentum in growth against all KPI like Occupancy, ADRs, RevPARs, signings and oppenings of hotels. Location specific/hotel specific variations, however, are to be expected.”

Indian hospitality is expected to see a 7-9% revenue growth in FY2025, over the 19% growth in FY2024, estimates ICRA. It is especially optimistic about domestic leisure travel, MICE demand, weddings and business in FY2025. In the face of stagnating inbound travel, domestic travel is expected to again take centre-stage this year, it predicts.

India’s growing economic clout means there are a lot of business and trade events too, many of which see participants travel from around the world.

A BULL RUN FOR THE AGES

Occupancy rates are poised to cross 75% for the first time, driven by leisure, business, and MICE tourism, with global events providing an additional boost.

Q3 2024 PERFORMANCE TREND CHART

SUMAN TARAFDAR

Source: STR

Is this the longest bull run for India’s hospitality sector?

Most in the sector would agree. Huge unmet demands, especially outside the top seven or eight urban agglomerations, are already spurring growth and this pace is expected to pick up as Tier II, III and even IV cities are expected to register faster growth compared to the metros.

In Q3 2024 (July - September 2024), the Indian hospitality sector witnessed a year-on-year (YoY) growth of 10.8%, primarily driven by a rise in Average Daily Rate (ADR), according to JLL.

National hotel occupancy rates are expected to climb to 75% or higher supported by increased leisure, business, and MICE tourism, predicts FHRAI. If that actually happens, Indian hospitality will cross a significant threshold for the first time in its history. Hosting multiple high-profile global events will further boost the

sector, adds the body representing hotels and restaurants in the country. The sector is projected to grow by 10–12%, significantly contributing to GDP and employment.

The Indian hospitality sector currently has 166,000 hotel keys in the branded segment, with the projection of another 55,000 rooms to come up over the next five years, according to CareEdge. This represents an annual growth rate of 4.55.5%. CareEdge estimates that the industry’s RevPAR grew by 14% in FY2024, though it expects a slower rate of growth in FY2025, at about 8-9%.

The segment mix is increasingly favouring the upper midscale and midscale economy sectors, with over 60% of new supply expected in these categories, according to CareEdge. It attributes this growth to an expanding middle class, a rise in business travel from SMEs, and increased business activity in the emerging Tier II and III cities.

A boost for the sector is expected to come from the demerger of ITC Hotels from its parent company, ITC. Jeffries Group, an American independent investment bank, has predicted that as companies aim to capitalise on the positive sentiment for the Indian hospitality sector, the public listing landscape for hotels in India is likely to attract more listings. Besides ITC, other listings expected this year include those by the parent company of The Leela Hotels Schloss Bangalore, backed by Brookfield Asset Management; owner and developer Brigade Hotel Ventures, which operates several hotels, largely in Bengaluru and owner Ventive Hospitality. This comes on the heels of recent IPOs by owners of SAHMI hotels, Apeejay Surrendra Park Hotels, and Juniper Hotels.

Notwithstanding reports of slowdown in the national economy, or even below average rates in the peak season for certain markets, domestic tourism is projected

FHRAI predicts that the travel market is on track to reach $125 billion by FY’27.

KEY HOTEL MARKET PERFORMANCE

Source: Courtesy STR

FOR

Q3 2024

TIER

Source: JLL

CLASSIFICATION-WISE BREAK-UP FOR Q3 2024

Source: JLL

SUPPLY & DEMAND GROWTH FOR SIX CITIES

to grow by 15–20%, asserts FHRAI, driven by government initiatives such as ‘Dekho Apna Desh’ and the Swadesh Darshan 2.0 scheme. The hospitality federation predicts that the travel market is on track to reach $125 billion by FY’27, with the hotel market set to grow from $32 billion in FY’20 to $52 billion by FY’27. It even predicts that inbound tourism to India is recovering strongly, with foreign arrivals expected to surpass 17 million in 2025, even though India is not expected to reach the 2019 peak of 10.9 million inbound visitors by the time the final figures for 2024 are out.

IHCL’s Ginger has hit a century of hotels— including operational and upcoming, a rare feat for hospitality brand in India.

SUMAN TARAFDAR

THE LEAN LUXE FORMULA

Ginger. Luxe. While those words have not hitherto been clubbed together in the mind of India’s hotel staying populace that perception is changing for those who have stayed in the new build Gingers.

Ginger Hotels is operated by Roots Corporation Limited (RCL), a 100% subsidiary of The Indian Hotels Company (IHCL). Now one of the largest brands under the IHCL umbrella, just after Taj, Ginger has 72 operational hotels and another 30 in the pipeline. The group underwent a total transformation around 2017, after Puneet Chhatwal began heading India’s largest hospitality company.

Incidentally, Ginger has an interesting origin story. The brand was conceived in the early 2000’s based on American Indian entrepreneur and author Prof. C. K. Prahalad’s ‘Bottom of the Pyramid’ vision. Professor Prahalad’s view was on the huge opportunity in this untapped segment and how corporates could provide goods and services to address the emerging market.

Indeed, it was called IndiOne, though the name Ginger came by almost immediately. Ginger opened its first hotel in Whitefield, Bengaluru on a philosophy of Smart Basics.

“The brand started at a time when India’s economy was emerging from a cyclical downturn,” points out Deepika Rao, Executive Vice President -

Ginger Udaipur adds to IHCL’s inventory in one of India’s rising destinations.

New Businesses, IHCL, who heads the brand along with amã Stays & Trails and Qmin. “When the first hotel opened around 2004, it was clearly an idea ahead of its time. With the trends of consumerism and affluence liberalisation brought about, the Indian consumer was increasingly aspirational. There was a clear need to reimagine the brand.”

Thus the re-imagined Ginger was born, the first opening in December 2018 in Panjim, Goa. It is now strategically positioned and anchored in the idea of seamlessness, facilitating the ‘never stop’ lifestyle. The brand is designed to energise millennials in their journey with a hospitality

experience that combines work and play providing a relaxed place to live, work and socialise with likeminded people while getting wired into the city.

“Two thirds of India’s workforce today is millennials, the primary audience for the hospitality sector,” elaborates Rao. “This is especially true given how frequently they travel, their higher disposable incomes, and an open mindset to exploring new unique experiences, not just in buying a product or a service.”

The process wasn’t easy, as an image of the brand had already been built in the customer’s mind. “We began this exercise of re-imagining the brand in 2018,”

explains Rao. “We looked at what was working for the brand, attributes such as efficiency, be it the built-up area per key or the room to staff ratio. We infused a lot of character vibrancy to make the brand more aspirational, a place where people wanted to be seen, which means we had to address the product in terms of interiors, in terms of air conditioning, shower experience, TV viewing... We worked with an international design firm, Joi Design and a branding agency DY Works. This involved a comprehensive relook at the customer proposition and definition of interior spaces and service philosophy, which spoke of this renewed brand personality and ethos.

“The core ethos of our rebranding exercise was the co-existence of contrasts, which was further brought alive through re-imagined spaces, something that underlines our new brand identity. Starting with the Ginger at Panjim, most of the hotels are now renovated to the new lean luxe avatar. The idea is to blend the local with global and blur the lines between work and play. This approach brings together attractive public areas as well as spots designed for solitude, allowing the seamless transition from one to the other. Modern finishes and experiential zones blend effortlessly with local influences to create a match of efficiency and engagement. The fresh and unique concept celebrates the wit and energy of this collective

Deepika Rao EXECUTIVE VICE PRESIDENTNEW BUSINESSES, IHCL

audience with spaces that are vibrant, quirky, intuitive and smart. The new Ginger hotel encourages guests to network with friends and offers great ‘instagrammable moments’.”

The brand worked around three core principles, the first of which revolved around individual and collective, meaning people switching seamlessly between socialising and solitude, blurring the lines between work and down time.

Work and play was the second theme. The lobby in Ginger began to include play elements, which had not been done in an Indian hotel brand before. This saw the introduction of elements such as foosball tables, guitars, swing chairs, furniture that could double as a workstation. The last one was local and global, a blending of the two influences as Indians were forming worldviews, led by the seamless flow of information.

“ The idea is to blend the local with global and blur the lines between work and play. This approach brings together attractive public areas as well as spots designed for solitude.”

Incidentally, the brand’s redesigned spaces bring alive high energy with all-day diner Qmin across its hotels, offering comfort food and doubling up as a personal workstation. The service style is designed around the on-the-go lifestyle of the target audience, enabling them to do more, whether it is on-the-go breakfast, express laundry service or quick munch snack bars.

The rebrand has paid off. Not only has the brand perception changed significantly, the results are visible in the bottomline too. “The reimagination of the brand led to a rate uplift of 30% + delivering strong profit margins and doubling of the portfolio,” says Rao. “Ginger today occupies a strategic position within the midscale segment, with a portfolio of 102 hotels across 60+ cities and 30 in the pipeline. The brand, with its relevancy straddles all city categories and destinations—from metros, state capitals, commercial centres, industrial townships, pilgrimage sites and leisure hotspots.”

LEFT TO RIGHT: The vibrant lobby at Ginger, Mumbai, the first ‘big box’ hotel from the brand; Ginger Srinagar is a modern offering; the new Ginger Chanakyapuri is in a tony location in Delhi; the reception space of Ginger Candolim; the interiors of Ginger Udaipur.

The Lean Luxe Impact

CUSTOMER SATISFACTION

TRIPADVISOR

SWITCH ON TO A NEW GINGER

POSITIONING & PERCEPTION

TOP: The contemporary Ginger Coimbatore.

BOTTOM: The well-appointed room at Ginger Candolim.

The validation of the rebranding came from the investors, too, who are attracted by the brand’s new story and a much-improved bottom line. Ginger is now signing fully fitted leases, whereby owner partners are building the hotel to the brand’s specifications and offering it for an extended period. The brand then does the full operation, and pays a rent in return. Ginger plans to grow through operating leases, selective investments and strategic management contracts with an India focus.

Ginger has, of late, reported impressive margins. As a part of IHCL’s New Businesses, under Accelerate 2030, Ginger is well poised to continue to deliver a 30%+ year-on-year revenue growth on the back of a strong and growing pipeline. Its potential lies in its ability to penetrate wide and deep across locations, and is therefore a key growth engine for IHCL, with Chhatwal mentioning in the past that the brand had the potential to be across every district of the country.

Ginger is on its next phase of growth, going ‘big box’. While the earlier size of the hotels had ranged largely between 60 and 150 rooms, it debuted its flagship 371 room hotel—Ginger Mumbai Airport in November 2023. The brand will see three more such large inventory hotels. The next in the series opened in December 2024 in Candolim, Goa, while another 260+ keys Ginger is coming up at Mopa, Goa. A 325 key Ginger is under development at Bengaluru Airport.

IHCL positions Ginger as the largest chain of budget hotels in India, and has now firmly positioned it in the midscale segment, competing with the likes of Holiday Inn, Aloft, Moxy, Ibis, Fortune and other brands.

Significantly, this has been one of the most successful re-positioning for a brand, and not just in the hospitality realm. A move the group is now looking to perhaps replicate with its once defunct Gateway brand, which is making a comeback. With Ginger getting significantly upscaled, it will be interesting to see the degree of differences between the two brands, especially as an overlap in the customer base is expected. With the midscale segment expected to be the bread and butter segment for Indian hospitality in the decades to come, Ginger is well poised to become a crucial player here.

BOUT IQUE

B LUE P RI I N T

AHILYA FORT HERITAGE HOTEL

WHERE HISTORY WHISPERS ON THE WINDS OF THE NARMADA

Perched above the sacred river in Maheshwar, this heritage hotel, run by the Holkar family, offers a journey into the heart of India. SOH launches its series on India’s best boutique hotels and boutique hotel chains with an intimate look at what makes for the Maheshwar, and the fort hotel, experience.

DEEPALI NANDWANI

From high above the turrets of Ahilya Fort Heritage Hotel , Maheshwar, cosseted by the sacred river Narmada, is atmospheric, poetic and often melancholic. From above here, the Ahilyabai Ghats and the river glow in the mellow, late evening light.

The ghats are sand-coloured and sprawling, with several piers on which stand temples and chattris dedicated to the gods and ancestors of the erstwhile royal family, the Holkars. The small town with its grand fort, a river that flows westward from Amarkantak Plateau within the hills of Madhya Pradesh to the Gulf of Khambat in Gujarat, its artisanal and architectural heritage—and remnants of Malwa Maratha history—is an unexplored destination, weaved in layers of spirituality and sacredness.

At the core of the destination, at least for luxury travellers, is Ahilya Fort Heritage Hotel—a storied boutique property, which has been home to the Holkars since 1765—and the river Narmada, their identities entwined as intricately as the silk and cotton threads in a Maheshwari saree. This is where the series, A Suitable Boy, based on Vikram Seth’s book was made. The experiences are designed for guests to believe they are living with the family and in a home, rather than a hotel.

SOH launches its series profiling boutique hotels and their creators, starting with Ahilya Fort Heritage Hotel. The series will showcase independent hotels and chains that have distinguished themselves as nonpareil brands.

Richard Holkar, a scion of the Holkar family, began restoring the fort in 1971, eventually reimagining his home in Ahilya Wada as a guest residence in 2000, attracting OG guests in search of experiences even before experiential travel became the word. He blended luxurious and intimate experiences with the history, culture, and craftsmanship of Maheshwar while offering personalised hospitality, a cultural and spiritual experience, and breathtaking views of the Narmada River. Today, the property is managed by his son, Yaeshwant Rao Holkar, Partner, Ahilya Experiences.

The Holkars, and Ahilya Fort Hotel, can be credited with creating a luxury destination out of what was once a powerful kingdom, but in later years more of a temple town. By introducing world-class experiences and hospitality concepts to Ahilya Fort, the Holkars have brought indulgence to this part of the world. The family has meticulously preserved the legacy of Devi Ahilyabai Holkar with a museum and cultural centre within the fort, dedicated to the history of the Malwa Kingdom, the Holkars, and one of the rare women rulers of ancient India.

The Holkar family has also been at the forefront of creating a circuit around the destination for travellers who want to explore neighbouring Mandu and Omkareshwar, and have often lobbied with the state of Madhya Pradesh to create an infrastructure of roads, hotels and facilities to attract tourists. “Once, 80% of travellers were from the western world. Indians discovered the magic of their backyard and Maheshwar during COVID-19 and haven’t stopped coming since. Besides heritage, Madhya Pradesh and Maheshwar offer a glimpse into ancient tribal societies, many of whom are related to nomadic herdsmen of Rajasthan,” says Yeshwant Rao Holkar. He talks about the essential Maheshwar experience, an interwoven fabric created with the sound of the looms, and the diversity of communities across religious lines, heritage and spirituality.

The towering Ahilya Fort stands on the banks of the sacred river Narmada, its turrets flanking the ghats like sentinels.

The fort hotel experience

The roads to the city are some of the smoothest in Madhya Pradesh and the 95km. drive from Indore is through villages, lush green landscapes and forested ghats. The 18th-century Ahilya Fort Hotel, a sandstone structure, sits on a cliff above the sacred Narmada River, from where the walk down to the ghats is a flight of stone stairs with views of the river and the ancient temples.

The 244-year-old fort and Rajwada architecturally resemble a Maratha wada (castle); Ahilyabai was a Maratha married into the Holkar family. Like all Maharashtra forts, it has a stoic quality, but with facades that are more intricately carved than those in the Queen’s home state. Constructed from solid stone in the Maratha architectural style, it features ornate gateways, domes, temples, courtyards, gardens, pavilions, and organic vegetable farms, creating a self-sustained ecosystem. Maheshwar has since grown far beyond the fort’s original walls. Within the towering maze-like ramparts of the Ahilya Fort Heritage Hotel is a world that seems to have stood still, except, of course, for the modern facilities of a contemporary hotel. The hotel revolves around two courtyards, with suites that open within or to the river, one of the most spiritual sights in all of Maheshwar.

Public spaces include a dining area open to the Poshak Wada courtyard, with an elegant inner dining room that resonates with design references to the colonial era and Art Deco. The view is of Bageecha, the organic garden in which the kitchen produce is grown. Sustainable practices such as apiculture, vermicomposting, drip irrigation, rainwater harvesting, and the use of biodynamic fertiliser are an integral part of this boutique property. The hotel also uses solar energy to power many of its spaces and functions.

Richard Holkar, who lives between two countries, France and India, decides the daily menu of the fort hotel, (he has even written a cookbook

with all the recipes served here). The meals are fixed, and the menu is set every day, but the venue it is served in is not.

A few flights up is Mandap Terrace overhanging the ghats with a view of the Narmada, a destination for a spot of tea, a drink, and to watch life unfold along the ghats, which comes alive with pilgrims, travellers, bhajans, and impromptu sessions of Kabir’s dohas sung by villagers or musicians of the nomadic tribes. Next to the terrace is a 250-year-old Ganesh temple with an enormous bell suspended from an ancient Champa tree. Surrounding this are Ahilya Bai’s clusters of shivlings, along with yellow flower-filled vessels near robust bamboo trees that were carried from Hawaii by Richard Holkar’s mother.

The shaded quadrangle and columned seating area of Poshak Wada connects the guest services desk, the library, the conference

ABOVE:

room, and six of the hotel’s Princely Superior category guest rooms on the first level. At night, candles and lamps flicker across the courtyard as the dinner is served outdoors on the days it isn’t raining. The expansive hotel grounds are home to another courtyard, Badam Chowk, the Bageecha, and areas where you can encounter goats, sheep, and dogs, in some ways establishing a connection with the bucolic rural countryside it is set in.

Living the royal life

The 19 chambers or princely rooms and suites of Ahilya Fort, occupying six 18th-century edifices, include similar design flourishes: carved niches, quintessential of royal homes in this part of the world; wooden beds, some four posters; antique-style lights, a few with Art Deco flourishes; arched doors; carved woodwork; splashes of colours, in lights and in furnishings; wooden columns, typical of the 18th century Maratha style; and a general air of a lived-in fort which is indulgent, but rarely flamboyant. Maheshwari textile, a weaving tradition once in decline, but revived by Richard and Sally Holkar, finds expression in the subtle interiors through the furnishings.

Some suites have soothing, cave-like dark interiors, sluiced by rays of sunlight, while others are open to the river and infused with daylight. Restored furniture from the Rajwada and family palaces in Indore offers almost anthropological details of the life and times in the 18th century when kingdoms like Malwa and Maratha were powerful.

Perched above the magnificent river, the captivating Hawa Bangla (‘room of breezes’) suite, originally Richard Holkar’s room, evokes the sensation of standing at the bow of a luxury yacht. Narmada suite is named for its expansive views of the river; the princely Badam room derives its name from the Indian almond trees that stand outside its western windows. Next door, Elaichi (Elettaria cardamomum) opens to a common sitout overlooking the cardamom plants of the Badam Chowk. Named in honour of the Holkar family deity, Martand Niwas features a queen-sized bed, a generous living room, and a private balcony that looks out onto the black bamboo and 200-year-old neem tree in Badam Chowk.

The service

Ahilya Fort is a family-run hotel and many of the staff have been with the

CLOCKWISE FROM RIGHT: Dining under ancient tress in one of the courtyards of the Ahilya Fort Hotel; the plushly appointed library; solar power is harnessed to meet some of the electricity needs; an ancient temple overlooking Narmada river.

Naqqara Royal Room.

family for years, even decades. The hotel's heritage walks are led by a knowledgeable guide who comes from Mandu, a nearby town with a rich history. He shares his passion for the region's heritage with guests, providing a unique and insightful experience. Kantabai, one of the hotel's housekeepers, is more than just a staff member; she is a trusted friend and guide, knows the fort like an insider, and is available to help guests with anything they need. The cooks at Ahilya Fort have been with the Holkar family for decades.

The experience

Ahilya Fort is a journey into the heart of India, where history, culture, and nature converge, and offers a prototype of what makes for a successful boutique hotel that has the ability to create a destination. Among its premier experiences is the Sacred River Festival, the 22nd iteration of which will be hosted from February 5th to February 8th, 2025, in Maheshwar. Under the theme The Ebb abd Flow of Tradition, this year's festival will captures the continuity and evolution of Indian performing arts, much like the timeless flow of the Narmada River, through classical Indian music tinged with contemporary influences, interactive workshops, lecture-demonstrations, and immersive performances.

WITH

Yeshwant Rao Holkar

PARTNER, AHILYA EXPERIENCES

The descendant of the Holkar family tells us what it takes to create a luxury boutique hotel in the middle of a town known for its sacred pilgrimages.

Since taking over Ahilya Fort from your father, how have your experiences and learning shaped the way you run this unique fort hotel?

My journey in hospitality began in 2013. Over the past decade, I've observed a significant shift in the Indian traveller's mindset. Once, 80% of international visitors (to Maheshwar) come from Europe and the western world. In the pandemic, when many Indians of a certain sensibility and spending power were unable to travel abroad, they began exploring the magic in their own backyard. They discovered smaller boutique experiences, many of which offer world-class service, gastronomy, and authentic experiences. Indian travellers now value authentic experiences and engage with local communities.

Travellers are now connecting to village life in southern Madhya Pradesh, tribal communities in eastern India, and nomadic herdsmen in Rajasthan. There is a sense of connection that these boutique properties embody, and people are willing to pay for it.

Ahilya Fort is deeply rooted in Maheshwar. Twenty years ago, there was resistance to the idea of a hotel. People questioned the need for it and the impact of outsiders coming in. However over time, the hotel has demonstrated its commitment to the community.

While it attracts guests from around the world, 80% of the staff is from local. This fosters a strong sense of pride and ownership among the team. The hotel acts as a platform for the community, providing not just employment, but dignified employment that has changed local perceptions. By providing fair wages and opportunities, Ahilya Fort Heritage Hotel has become an agent of positive change. This focus on community and well-being remains central to the hotel's philosophy.

What is the essential Ahilya Fort experience?

The essence of Ahilya Fort is the feeling of being welcomed into a warm, elegant home, imbued with the personality of its host, Prince Richard Holkar. This extends to every aspect of the experience, from the heritage and gardens to sustainable practices and community engagement.

How has the Holkar family worked to preserve Devi Ahilyabai Holkar’s legacy?

Maheshwar's essence is woven into the fabric of its community. The warp, representing the enduring philosophy of Devi Ahilyabai Holkar, intersects with the weft—the vibrant sound of looms, the diverse crafts, and people working together across all lines. This creates a rich tapestry that is Maheshwar. The philosophy is tangible within the local supply chain. Master weavers from one community collaborate with dye masters from another, their skills interwoven through heritage and craft. This spirit of unity creates a deeply spiritual atmosphere, palpable as you walk the streets.

You sense it in the followers of Shiva worshipping on the banks of Narmada River and in the inherent plurality and essence of the community. Experience this by walking past the Rehwa Society and its bustling looms, past the historic chhatris to the ghats and the town. Stop for poha here, savour some jalebi there, and immerse yourself in the sights, sounds, and flavours of Maheshwar.

AHILYA FORT METRICS

 Occupancy: During season time (October to March), Ahilya Fort Heritage Hotel is almost at a sold-out position, with an average of 70% occupancy. “Given we are a boutique property with only 19 rooms, our booking chart tends to fill up quickly,” says Yeshwant Rao Holkar, Partner, Ahilya Experiences.

 During COVID, the ADR had dipped but the hotel has bought it back up to pre- COVID times. The ADR is roughly at ₹30,000 plus taxes. Ahilya Fort is an all inclusive property—so the ADR is inclusive of all meals, and a sunset boat ride with tea (weather permitting), tea/coffee with refreshments, pool facilities and games.

 The ADR has risen by an average of 10% to 15% over the last few years.

There is a lot of interest from travellers, particularly due to the rising awareness about Devi Ahilyabai Holkar's legacy and our initiatives, such as the Sacred River Festival, Holkar Cultural Centre, and the restoration work through which we present the built heritage and beauty of Maheshwar to the world.

You have been involved in the restoration of some of the built structures in Maheshwar. Tell us a little about the project.

The 300-year-old structures face immense pressure from tourism, climate change, and the shifting patterns of Narmada River. To address this, we established a restoration cell just before

PRESERVING THE TIMELESS LEGACY

 Before Devi Ahilyabai Holkar, the 18th-century queen who took over the reign of the Holkar dynasty and the Malwa kingdom under tragic circumstances following her husband Khande Rao Holkar's death, the capital was in Indore. Maheshwar, then a small pilgrimage town, was reachable only by horse tracks across the mountains—a journey Ahilyabai made in a palki (palanquin) with soldiers and maids.

 Driving from Indore to Maheshwar today, one can still spot remnants of these horse tracks and a small palace where she would rest during her travels. In 1765, Ahilyabai moved the dynasty’s capital to Maheshwar, transforming it forever.

 “She established dharamsalas, temples, and markets. She invited weavers from Surat and Malwa to Maheshwar, where they created special 9-yard sarees as gifts for royal guests and family. This was the origin of the Maheshwari saree,” explains Parvez Quereshi, the guide hired by the hotel to help me understand Maheshwar, as we navigate narrow bazaar lanes flanked by artisan homes and saree shops. “Even today, much of Maheshwar’s economy depends on these sarees.”

 Devi Ahilyabai also built Ahilya Wada, her residence (now Ahilya Fort), perched on a cliff above Narmada River, from where the fort commands sweeping views of the river, ghats, and surrounding plains. Excavations by the Archaeological Survey of India reveal that the fort's origins date back over a thousand years. Some historians credit its initial construction to Paramara ruler Munj Deo, while others trace it to the Mauryan period (4th century BCE). The present structure, however, is attributed to Malhar Rao Holkar, who captured Maheshwar in 1733 and expanded the fort. Temples and ghats within the fort are credited to Devi Ahilyabai Holkar.

 The fort’s inner walls house local homes and shops. The public area welcomes pilgrims and travellers, while the Rajwada, the seat of Malwa Kingdom’s power from where Devi Ahilyabai ruled and met her people, is now a museum. Built of wood on a stone platform, it is flanked by statues of an elephant, horse, and bull carved from a single stone block. Inside are her palki, throne, and other artefacts that tell the story of a kingdom allied with the Marathas.

 Next to the Rajwada stands an ancient Shiva temple, where 11 priests, descendants of those from Devi Ahilyabai’s time, craft thousands of shivlings daily from Narmada mud for Lingarchan Puja, a ritual initiated by the queen.

 Adjacent to the hotel lies the REHWA handloom unit, run by the Holkars, which has revived the dying art of Maheshwari sarees. Nearby, the Ahilyeshwar Temple, a masterpiece begun in 1856, rests alongside the smaller yet exquisite Vithobaji Chattri, dedicated to Devi Ahilyabai’s son. Other significant landmarks include the Kashi Vishwanath Temple, Shree Shastrarjun Temple, and Baneshwar Shiva Temple, which are accessible by boat. Unlike many religious hubs, Maheshwar’s ghats remain pristine, and bustling only during festivals.

the pandemic to preserve the Ahilya chhatris. We've submitted proposals to the UN to declare the site a protected heritage area and mobilise funds for further restoration. We plan to preserve the structural integrity of the chhatris and enhance visitor experience with appropriate lighting, signage, and amenities. This requires a multi-stakeholder approach to ensure sustainable tourism management.

Rehwa is a big part of the legacy of your parents. How much has it contributed to the Maheshwar experience?

The essence of Maheshwar lies in its woven textiles, where the warp represents the enduring philosophy of Devi Ahilyabai Holkar and the weft symbolises the diverse community working together across all lines. This creates a vibrant tapestry of heritage and craft, evident in the collaboration between weavers, dyers, and artisans from different

communities. Community engagement is the cornerstone of my family's work in Maheshwar. It began with preserving the craft of weaving, providing employment and empowering women. Organisations like the Rehwa Society, Ahilya School, and the Handloom School are integral to this effort.

The hotel showcases the woven textiles, the shop provides a platform for their sale, and guests connect with the artisans and their work. The project attracts volunteers and funding that helps create a bridge between Maheshwar and the world. We're realising the potential to create positive change through sustainable tourism and community collaboration.

I was told that the Ahilya team is looking at creating more destinations as experiences around Maheshwar as part of Ahilya Experiences.

We offer authentic experiences that connect guests with the surrounding environment. Instead of organised tours, we encourage strolls through villages like Naoda Todi, cycling excursions around the dam, and immersive visits to Adivasi villages where guests can enjoy chai with locals. Beyond exploration, we curate magical experiences. Imagine a private dinner at the Sardar Bolia Chhatri or a musical performance in a breathtaking setting. Our annual Sacred River Festival transforms these historic monuments into intimate venues for art, culture, and music. Guests can witness temple dancers and experience devotional songs and raags in the very spaces they were meant to be performed.

How can one develop a tourism experience sensitive to heritage and nature? After all, if I'm not mistaken, these are Madhya Pradesh's greatest strengths.

You're right. People are doing incredible work in creating sensitive, naturebased tourism experiences, especially in the national parks. Madhya Pradesh has a distinct subtlety in its personality. Unlike Rajasthan, which boasts grandiose palaces with hundreds of rooms, MP offers a different charm. Take Sailana, for instance—what’s been done there is truly fascinating. From a heritage perspective, Madhya Pradesh is a crossroads of Indian history, offering layers of rich narratives.

Consider Mandu: it spans eras from the Parmar dynasty to Malwa Sultanate, the Mughals and the Marathas. It’s a treasure trove of history waiting to be uncovered. Madhya Pradesh's culinary landscape reflects influences from Rajasthan, Maharashtra, and the local Nimadi traditions in the southwest.

ABOVE: For the Holkars, community engagement began with preserving the art of weaving. LEFT: Richard Holkar reimagined his home in Ahilya Wada as a guest residence in 2000.

Musical Concert in Roai X Garden, south of France. Burman celebrates music and nature through vibrant depictions of women adorned in colourful attire amidst serene swans and blooming flowers.

OF WANDERLUST ART BORN

How travel fuels Jayasri Burman’s creative fire.

AS TOLD TO DEEPALI NANDWANI

Travel has deeply influenced my artistic narratives. These influences are always present in my mind and heart, manifesting spontaneously on paper. My work often reflects the cultural motifs, folklore, and mythological elements I encounter during my journeys.

When I landed in New York on my first visit, the beautiful pastel-coloured sky left an unforgettable impression. That colour palette inspired a painting while I was there. Similarly, in 1996, while visiting Rajasthan, my dream destination, I became enamoured with the vibrant bazaars, intricate glasswork, and bedcovers. At the Kashi Vishwanath Temple in Varanasi, I saw a voluptuous lady selling Shivlingams, and at that moment, I envisioned her as Parvati with sindoor. Such stories from reality often transform into art for me.

Home is where Calcutta is: I moved to Delhi from Kolkata in 1996, but I am a total Calcutta (now Kolkata) Bong girl. I continue to call it Calcutta since I grew up in the city and remember it as that. I go back every alternate month and have a deep connection with it. I have beautiful memories, of a childhood spent in art, being surrounded by artists like Ganesh Pyne and Bikash Bhattacharjee, writers and directors. Calcutta is a city for those who love art. A contemporary artist group once had a studio, where I was allowed to spend time working on my art. Often, they had picnics in their studio.

Durga Pujo and Calcutta: Among my early memories of Calcutta is Durga Pujo. There were artisans close to my home who would make Durga idols using clay. Every year, I would watch them give the idols the finishing touches. They would paint the eyes right at the end, and you could see them coming to life as if Durga was standing right there, watching you.

Calcutta’s beauty is best experienced at the time when she comes home. You see artisans at work, and there are street theatres, where the audience sits on all four sides of a square stage. I would recommend spending some time at Kumartuli, on the banks of the Ganga, where idols are made. Photographer Raghu Rai has shot several photographs of the neighbourhood, and so has actor Nemai Ghosh (who was Satyajit Ray’s photographer), and several other European photographers. The neighbourhood is full of drama, colour and the river.

CLOCKWISE FROM EXTREME LEFT: New York with its beautiful sky; a Durga idol during Pujo; a ghat of Varanasi; a Dokra art piece; Kolkatta's famed mutton biryani; Konark temple with its iconic wheel sculpture; a Durga in the making at Kumartuli, Kolkatta.

While in Calcutta, explore the ancient Dakshineswar Kali temple, the Belur math, and Ramkrishna Mission, also on the bank of Ganga. The AJC Bose Botanical Garden is beautiful in winter and a good place to go on a picnic with your family. The Birla Academy of Art and Culture is great to see some art. Calcutta is also home to interesting museums.

Food and Calcutta: You can’t experience Calcutta without experiencing the food. Puchka is, of course, a classic, and you get it everywhere. Kolkata biryani is also famous, and the best is from Royal in Chitpur, where Muslim cooks make the most delicious version, which is spiced just right, has tender mutton, and a fragrance that wafts miles around. My father would treat me to a biryani every time I went to meet him at his office in Chitpur; I often go back with my brother. For Bengali sweets, I recommend the Balaram Mullick sweet shop.

Odisha’s spiritual core: My first trip out of Bengal was to Odisha, Puri’s Jagannath Temple and Bhubaneswar. Most Bengalis travel to Odisha at some point in their life. I was nine years old and travelled to the state with my grandfather. The Puri beach is beautiful, full of shells and cowries. My cousins and I would gather as many shells as possible from the beachfront, then go home and compare our haul to see who found the most unique ones. Also, I remember the tiger toys we would buy at Puri, with bobbing heads and life-like features. I have many memories: the Jagannath Puri temple darshan, stupa darshan, and Konark temple, from where I brought home a piece of sandstone which I have placed in my studio in Delhi. Odisha’s rich culture, Dhaulagiri, Udaygiri, the sadhus and sants, the Buddhist temples, and the great food makes it a perennially beautiful destination.

The spiritual seeker: My exploration of sacred and historic sites in India has deeply informed my art. My travels to destinations such as Varanasi, Khajuraho, and other culturally rich regions resonate in my depictions of gods, goddesses, and mythical tales.

JAYASRI BURMAN’S

5 TOP PLACES TO

VISIT

Florence, Italy: The art, architecture, food, and friendly people are deeply inspiring.

Japan: The polite people, exquisite food, and unique architecture captivate me.

South of France: I love its weather, castles, and nostalgic ambience in spring.

Rajasthan: Its flamboyance, colours, and artistic spirit fuel my creativity.

Varanasi: This is Incredible India at its best. Every corner is steeped in mythology, devotion, and ancient civilisation.

I am drawn to water bodies—rivers always feel like home. The Ganga, with its ghats, gods, and goddesses, fascinates me with its spiritual aura. It feels unreal yet deeply inspiring, evoking a sense of devotion and creativity.

I sketch wherever I go. Even when I don’t have a sketchbook, I’m constantly sketching in my mind and heart. An artist’s brain never stops working; inspiration is everywhere, and it’s exhilarating yet challenging to capture it all. Often, ideas surface later, subconsciously. Travelling to Rajasthan was like a dream come true. I was like a madwoman, sketching and painting everyone and everything—people, bedspreads, glasswork—right there on the roadside with my watercolours.

I explore folk traditions when I travel, particularly from West Bengal. I’ve drawn inspiration from Dokra art. While studying in Santiniketan, I frequently visited nearby villages which had expertise in Dokra art. Kutch’s rich textiles also fascinate me; I’ve collected antique pieces from there, finding them deeply inspiring and beautiful. My eyes go straight to the textiles. I love their texture and natural feeling. I have journeyed to artisan communities across India, from Kutch to Varanasi and Bengal to Madhya Pradesh. These immersive experiences have enriched my understanding of textile traditions. I remember a trip to Kutch where we sat in an open field. The word of our arrival spread through the village, and people came with exquisite scarves, shawls, and bandhani pieces. It was mesmerising!

‘Ratn ko ratn milta hai’—one finds treasures when one seeks them. I’m inspired by spiritual places, whether it’s the quiet beauty of Varanasi, the churches in Europe, temples in the South of France, Russia, or Japan, or monasteries. Such heritage sites exude peace and evoke a profound creative response in me.

CLOCKWISE FROM EXTREME LEFT: The artist finds Rajasthan's people and artforms incredibly fascinating; an antique store in South France; Burman on holiday; the peace of spiritual sites such as Nachi-san, Japan, evokes a creative response in Burman.

Food reveals a lot about a culture. I adore the freshness of Thai food, especially the fish and vegetables, which feel familiar yet distinct. In Italy, I’ve loved experiencing gelatos, tiramisu, and homemade pasta in small villages where families cook with love and tradition. Sicily’s cuisine is fabulous and rich, leaving a lasting impression.

Kerala is a food haven. I cherish dishes such as Kerala’s Karimeen fish, steamed in banana leaves and eaten with rice by hand. It’s a deeply personal and sensory experience. Sindhi Kadhi and Parsi Dhansak also hold special places for their unique flavours and cultural significance.

Varanasi or Banaras fascinates me on so many levels. The sacred city, steeped in spirituality and ancient tradition, has long been a magnet for pilgrims, writers, and artists. The ghats, especially in the evening, take you to another spiritual level. The juxtaposition of life and death along the ghats is profoundly moving. Sail to different ghats, and at one you will see someone celebrating a birth, on another ghat someone is mourning the dead, and on the third, there is aarti underway. It is a microcosm of what life is all about.

I absolutely love exploring local markets. In Egypt, I visited a spice market and purchased Jalabiyas made of their famous cotton, which is exceptional. In the South of France, the flea markets on Sundays captivate me with their crafts, antiques, and nostalgic charm. I can spend hours in such spaces. Markets and kitchens are windows into a culture’s art and traditions. They reflect a community’s creativity, heritage, and way of life, which endlessly fascinates me.

Sensory experiences while travelling are vital. They ignite emotions and ideas, transforming into colours, forms, and stories in my art.

If I were to curate an art show inspired by my travel experiences, the exhibit would explore what remains in the heart after a journey. Artists would have the liberty to interpret and mythologise their experiences. For instance, after visiting Istanbul, I created a drawing of Hagia Sophia holding her child, symbolising the nation’s legacy.

THE BRAND EDIT

SOH lists out unique products and services that add value to the hospitality industry and redefine the guest experience.

MASTERING LUXURY WITH VISION AND PRECISION 136

BNP Interiors' MD Punam D. Kularia highlights the firm’s trailblazing success in luxury turnkey solutions.

IN SPOTLIGHT

MOST SOUGHTAFTER PRODUCTS

ARTISTRY AND UTILITY COME TOGETHER IN BEYOND DESIGNS’ FLUTED GLASS CABINET

Beyond Designs presents the Fluted Glass Cabinet, a luxurious blend of Indian craftsmanship and modern sophistication. Gleaming gold finishes meet fluted glass panels, creating a striking interplay of light and texture. With hand-forged accents and spacious compartments, this statement piece offers timeless elegance, perfectly balancing functionality with style for heritage-inspired or contemporary interiors.

X-factor: Timeless crafted luxury Website: www.beyonddesigns.in Contact: 011-26804180

2

AQUANT’S STEPWELL-INSPIRED WASH BASIN CELEBRATES TIMELESS DESIGN

Inspired by India's intricate stepwells, Aquant's Stepwell-Inspired Wash Basin combines heritage architecture with a functional element. Rendered in Banswara marble, the washbasin’s stepped base evokes a traditional design, while the leaf-like upper profile adds a modern touch. The tiny integrated seating, highlighted by human figurines, represents moments of quiet contemplation, and talks about traditional communal gatherings held in such places. The washbasin is priced at Rs 1,70,000.

X factor: Tradition reimagined elegantly Instagram: www.aquantlindia.com

Contact: Pooja Shah +919819355899

3

HERITAGE MEETS LUXURY IN TEMPLE TOWN’S SIGNATURE TEAK & CANE BED

Crafted from responsibly sourced teak, intricately woven cane, and solid rock pillars, Temple Town’s Teak & Cane Heritage Bed is a blend of tradition and eco-conscious luxury. Designed by master artisans, it offers timeless elegance, exceptional durability, and sustainable sophistication—transforming your bedroom into a serene haven rooted in heritage and impeccable craftsmanship.

X-factor: Eco-Chic redefined

Website: www.templetown.co.in

Contact: +919567622265

4

REVOLUTIONIZING HOSPITALITY: SAINT-GOBAIN’S GAME-CHANGING WINDOW SOLUTIONS

Saint-Gobain is setting a new benchmark in the hospitality industry with its innovative MyHome brand of heat-cut, sound-cut, and UV-cut window solutions. Traditionally known for its expertise in glass manufacturing, the company has now ventured into manufacturing and installing complete window systems, combining European finesse with Indian craftsmanship. The advanced Saint-Gobain Windows reduce heat by up to 80%, block up to 98% of harmful UV rays, and cut noise by up to 40 dB. Featuring industry-leading

aesthetics, the windows are crafted with tropical uPVC blends for superior UV resistance and durability in India’s diverse climates. Driven by sustainability, Saint-Gobain employs eco-friendly manufacturing processes, including extensive recycling efforts, to reduce environmental impact. Designed to enhance comfort, security, and style, Saint-Gobain Windows are the perfect choice for hotels and resorts that prioritize luxury, sustainability, and customer satisfaction.

X-factor: Durability meets sustainability

Website: www.saint-gobain.co.in

Contact: 022-40212121

5

OCHRE AT HOME’S TWINNING CHEVRON COFFEE TABLE REDEFINES MODERN ELEGANCE

Twinning Chevron Coffee Table by Ochre at Home combines modern design with functionality. This a set of two rectangular tables with bold chevron patterns is crafted from premium wood and metal. Sleek monochrome tones add sophistication, while their versatile design allows for use together or separately.

Perfect for contemporary interiors, this stylish set is more than furniture—it’s a timeless conversation starter.

X-factor: Stylish and versatile

Available in: 4’8” x 2’7” x 1’7”

Website: www.ochreathome.com

Contact: +919830939995

SOH RECOMMENDS

PRODUCT OF THE MONTH

STUDIO BY AGNI’S SHARMILA LOUNGE CHAIR BLENDS NATURE AND ELEGANCE

Studio by Agni’s Sharmila Lounge Chair offers a perfect blend of comfort, elegance, and craftsmanship. Upholstered in green boucle with hand-embroidered floral motifs, it brings the serenity of nature indoors. Supported by sturdy oakwood legs, its ergonomic design ensures both style and durability. A refined statement piece, it’s perfect for interiors valuing timeless sophistication and functionality.

X-factor: Nature-inspired elegance

Website: www.studiobyagni.com

Contact: +919509020414

T Ê TE-À-T Ê TE

REDEFINING LUXURY WITH ARTISANRY AND INNOVATION

Punam D. Kularia, Managing Director, BNP Interiors, shares how the company has grown into a leader in luxury turnkey interiors, crafting stunning spaces across hospitality, commercial, and residential sectors.

Can you tell us about the journey of BNP Interiors in brief?

BNP Interiors began its journey on November 8, 2006, when I was just 24 years old. Inspired by the principles of my father, Sant Shri Dularam Ji Kularia, I wanted to build a company that balanced traditional values with innovation and adaptability. From a modest start, we’ve grown into one of India’s leading turnkey interiors contracting firms, delivering excellence across hospitality, commercial, IT, banking and luxury residential projects.

Our breakthrough came in the very first year with a ₹9 crore project spanning 150,000sq.ft. We completed it in a record five months with a team of 600 craftsmen from my native region. Since then, we’ve transformed over 25,000,000sq.ft. of space and earned a reputation for unmatched quality and innovation.

How has the hospitality industry evolved in its design needs, and how has BNP Interiors adapted to the change?

The hospitality industry has shifted towards creating experiential spaces that go beyond aesthetics. Today, guests expect sustainability, functionality, and a touch of local culture in the spaces they inhabit. We’ve embraced these changes by integrating cutting-edge technologies and sustainable practices into our work. For us, it’s not just about building beautiful spaces—

it’s about crafting environments that tell stories. This approach ensures that every project is visually stunning and meaningful, aligning with the dynamic needs of the hospitality sector.

Retaining skilled craftsmen is a challenge in your industry. How has BNP Interiors tackled this issue?

Our craftsmen are the backbone of BNP Interiors, and we’ve always prioritised their growth and well-being. To retain them, we’ve built a supportive ecosystem that emphasises skill enhancement, pride in craftsmanship, and opportunities for growth.

We regularly conduct training programs, offer competitive benefits, and involve our team in marquee projects that they can take pride in. Many of the pioneers who joined us in 2006 are now leaders within the organisation, and their next generation is stepping into our workforce, ensuring that the legacy of excellence continues seamlessly.

With a portfolio exceeding 16 million square feet, how do you maintain consistent quality?

Consistency has been the cornerstone of our success. We maintain high standards through a meticulous quality assurance framework. Our inhouse manufacturing facilities give us precise control over production, and our experienced project teams ensure that every detail meets our expectations. This unwavering commitment to quality has resulted in over 60% of our business coming from repeat clients. Their trust is a testament to the reputation we’ve built over the years.

What trends in hospitality interiors do you foresee in the coming years?

Sustainability and biophilic design are set to dominate as guests increasingly look for eco-friendly spaces. Minimalist aesthetics infused with local cultural elements are also becoming popular.

We’re proactively incorporating these trends into our projects, using natural materials, energyefficient technologies, and designs that reflect modern sensibilities while honouring tradition.

Is there a project or moment that stands out as pivotal in your journey?

The first major milestone was completing a ₹9 crore project in just five months during our first year. That project marked our entry into the industry and proved our capabilities. Setting up our furniture factory in 2011 was another turning point, as it allowed us to expand into hospitality interiors. A particularly memorable moment was delivering a 150-key five-star hotel

Taj Amer Jaipur

Taj Puri Resort & Spa

Taj The Trees

project, including crafting a mock-up room in just 21 days. These experiences defined who we are today and demonstrated our ability to deliver under challenging conditions.

You received the Uddyami Samman award for entrepreneurial excellence in 2021. What does this recognition mean to you?

Receiving the award was an incredible honour. It’s a recognition of the collective efforts of everyone who has been part of my journey—my family, my team, and the communities we serve. This award inspires me to push boundaries, not just for the industry but for society as a whole.

How do you balance business growth with giving back to the community?

We actively support skill development, education, and sustainability initiatives to empower the communities we work with. For us, success is not just about financial growth; it’s about creating a positive impact that goes beyond business.

What challenges does the interior contracting industry face, particularly in hospitality projects?

Meeting rising client expectations, adhering to tight

timelines, and implementing sustainable practices are some of the biggest challenges we face. Hospitality interiors, in particular, require a seamless blend of luxury and functionality, which demands creativity and precision.

We address these challenges by staying adaptable, fostering innovation, and maintaining clear communication with our clients.

How does BNP Interiors ensure leadership in innovation and service in a competitive market?

Our leadership stems from our ability to anticipate and adapt to client needs. By embracing technologies like 3D modelling, BIM, and automation, we’ve enhanced precision, reduced timelines, and delivered customised solutions. This relentless focus on innovation and service excellence helps us stay ahead in a competitive market.

What’s next for BNP Interiors?

We aim to expand our footprint across India and venture into international markets while continuing to innovate. With a team of over 3,500 skilled professionals and the next generation of leadership stepping up, we’re poised to redefine standards in interior contracting.

Taj Amer Jaipur

Taj Gorbandh Palace

The Quorum Hyderabad

MADE IN INDIA

BEING VOCAL FOR LOCAL

TRADITIONAL HANDICRAFTS CENTRE FUSES SUSTAINABILITY WITH INDIAN CRAFTSMANSHIP

Traditional Handicrafts Centre (THC) Jodhpur, led by Priyank Gupta, is a legacy brand blending Indian craftsmanship with sustainability. Upholding its ethos of Reclaim, Recycle, Reuse, THC crafts over 80% of its creations from reclaimed timber, recycling 1,200+ tonnes annually. By preserving aged wood and showcasing artisanal skills in carving, painting, and papiermâché, THC innovates globally with eco-conscious, culturally rooted designs that honour India’s artistic heritage and the artisans who bring it to life.

X factor: Heritage. Sustainability. Artistry. Instagram: www.thcindia.in

Contact: +912912742010

DESIGN

A SYMPHONY OF STONE AND SKY

Malik Architecture’s design for Radisson Resort & Spa Lonavala combines rugged basalt stone with airy wooden slats, harmonising the weight of history with the lightness of contemporary living.

RUPALI SEBASTIAN

At the heart of Lonavala, amidst whispers of ancient tales and the murmur of forested hills, a vision emerges—one that bridges centuries-old heritage and the quiet promise of sustainable living. The land itself speaks here, surrounded by the stoic watch of Shivaji’s forts, the meditative stillness of Buddhist caves, and the sacred echoes of Shiva temples. It is as if the earth beneath holds its breath, cradling a story that architecture seeks to tell. Welcome to Radisson Resort & Spa Lonavala.

"Our concept evolved from an undercurrent of sustainability, climate, and regional context," shares Kamal Malik, founder of Malik Architecture who brought this project to life along with son Arjun Malik. The brief called for a resort that could seamlessly host large-scale events, from weddings to conferences, while also offering a quiet retreat for individual guests. The challenge lay in crafting a design that balanced these demands while honouring the site’s rich history and natural beauty.

The site presented its own set of challenges. "It had no redeeming features," recalls Malik. "It was part of a housing colony—a patch of open space surrounded by houses. But I found the outline of hills beyond. That became our cue to capitalise on the panorama." This initial observation

shaped the design ethos, leveraging the site’s levels and natural surroundings to craft a unique character.

Designing around the land

An existing road divided the site into two parts, a constraint that the design transformed into an opportunity. The solution was to create Block A and Block B, two self-sustained built masses with integrated facilities. "Rather than fight the natural division, we retained it, connecting the two through an underground tube for a concealed yet seamless flow of services across spaces," Malik

The spa lobby. The water element adds a serene, reflective touch. The striking art installation on the wall has been designed in house by Team Malik Architecture.

explains. This thoughtful approach ensures operational efficiency while allowing the landscape to remain uninterrupted.

The site’s natural gradient played a significant role in the design. "One side of the site slopes down naturally," says Malik. "We took advantage of that by placing banqueting spaces discreetly at lower levels. These aren’t basements but lower-ground spaces that get wonderful light and have beautiful breakout areas." By prioritising the natural slope, the design respects the land’s contours while optimising functionality.

Blurring boundaries between built and natural

The elevation breaks away from the typical pigeon-holing of hotel designs. Wooden slats form a second skin, disguising the horizontality of floors and creating a sense of intrigue. "This approach masks the scale of the structure, allowing it to blend into the natural surroundings rather than dominate them," the architect says. The slats allow light and shadow to play across the façade, creating an elevation that feels alive and ever-changing.

Stone, dark and resolute, lies at the core of this narrative. The local Deccan trap stone, once used to fortify empires and carve temples, reappears, hewn from the site itself. "The material expressions emerge directly from the land," Malik continues. "It’s almost like we found these stone walls left in ruins and built around them." These excavated stones were meticulously cut and shaped to form the heavy base of the structure, echoing the profile of the forts that surround the region. The juxtaposition of this enduring material with lightweight wooden elements above symbolises a harmonious blend of permanence and transience.

LEFT: A slatted wooden sheath acts as a brise soleil and a light counterpoint to the gravitas of stone used in the construction.

RIGHT: A view of the Sahyadris: the hero of the spatial experience, and the reason behind the articulation of the built-form.

A lightness of being

Sitting atop the heavy stone base are two wooden boxes—an intentional design choice that complements the grounding nature of the basalt stone. "It’s as if we placed them with a crane over the base," Malik describes. Crafted from slatted screens, they appear to float over the heavy stone mass, adding lightness to the stolid foundation.

This wooden mantle serves both aesthetic and functional purposes. It blurs the boundaries between interior and exterior, allowing light and air to filter through while providing privacy to the occupants. "The slats disguise the horizontal lines of the floors," Malik explains, "so you don’t read the structure as a typical multi-level building. Instead, it appears as a continuous, evolving form." Functionally, these slats mitigate direct sunlight, offering shade and reducing heat gain during the warmer months. The interplay of light and shadow creates a dynamic façade that changes with the time of day, adding a sense of liveliness to the structure.

The balconies hidden behind these slatted screens offer guests a private retreat where they can connect with the surrounding landscape. "In Lonavala’s climate, having this step-out space is a luxury," Malik notes. "The screens ensure privacy while allowing guests to enjoy the views without feeling exposed." This thoughtful integration of elements reinforces the design’s ethos of blending into the natural environment rather than imposing upon it.

A journey of quiet revelation

Arrival at the retreat is an experience of quiet revelation. There are no grand porches or ostentatious façades. Instead, the journey begins with a conservatory that feels like an embrace of the hills, a soft transition into a realm of contemplation and comfort. The entrance lounge—a cylindrical expanse of black basalt stone— evokes the turrets of Shivaji’s forts, a subtle yet powerful homage to the land’s history.

ABOVE: Bridges crisscross the multi-heighted atrium of this block, with the spa at its base, linking the two guest wings. Note the scupltures housed within the slatted expanse.

RIGHT: The entrance foyer is delineated as a circular stone mass, recalling the turrets of forts. The stone used here and elsewhere in the construction has been excavated at site.

Kamal Malik and Arjun Malik

PRINCIPAL ARCHITECTS, MALIK ARCHITECTURE

“ The material expressions emerge directly from the land. It’s almost like we found these stone walls left in ruins and built around them.” - Kamal Malik

The walls blur into the forest, light and shadow dance across surfaces, and the breeze flows unimpeded. This approach also utilises daylight through skylights, satted wooden screens and open courtyards, minimising the need for artificial lighting during the day. "The design dissolves boundaries between what is built and what simply is," says Malik, highlighting the shared materiality that ties every element together.

The role of nature as a guide

Malik’s approach to design is deeply influenced by nature. "Nature becomes the guide," he explains. "When you’re a listener and an observer, you learn from what the site tells you." For Radisson Lonavala, this meant understanding the site’s climatic influences, from heavy monsoons to strong winds, and factoring these into the design. "We looked at sun movement, light patterns, and views from different levels—sitting and standing—to ensure that every decision was informed by the site itself."

THE ARCHITECT’S VISION

 For Kamal Malik, architecture is not merely about constructing buildings—it is an act of storytelling. At Radisson Lonavala, the land itself became his muse, whispering tales of history, culture, and natural rhythms. "Nature becomes the guide," he shares. "You follow, you listen, and you learn. The site is actually talking to you."

 Malik’s design philosophy emphasises coexistence. He approaches each project as a dialogue with the landscape, ensuring the built form amplifies rather than disrupts its surroundings. For Radisson Lonavala, this meant seeing the excavated basalt stone not as debris but as an inheritance—material imbued with the spirit of the land. His process is grounded in meticulous observation, considering not just the physical but also the experiential: the light filtering through slatted screens, the framing of distant hills, and the interplay of natural textures that dissolve the boundaries between inside and out.

 Beyond function and form, Malik’s work is a meditation on sustainability and sensitivity, a reminder that architecture must serve as a bridge—connecting people, place, and purpose. His philosophy transforms spaces into living entities, where the echoes of nature and culture resonate, creating a legacy that is as enduring as it is harmonious.

SUSTAINABILITY AT A GLANCE

Radisson Lonavala seamlessly integrates sustainability into its architecture and operations. Built on basalt stone excavated from the site, the resort minimises its environmental footprint while blending with its natural surroundings. Passive design strategies, including optimal orientation, shading, and ventilation, reduce reliance on mechanical systems and enhance energy efficiency.

Rainwater harvesting and advanced sewage treatment ensure responsible water management, while plans for solar panels and wind turbines aim to boost self-sufficiency. Native forestation replaces manicured lawns, attracting diverse bird species and rejuvenating the ecosystem. At Radisson Lonavala, sustainability is a guiding philosophy, harmonising the built environment with nature for a lasting legacy.

Forestation plays a significant role in the project’s ethos. "I prefer forestation over manicured landscaping," Malik says. "It’s about integrating the landscape to attract bird species and create a natural, unmanicured feel that resonates with guests escaping urban life." In this particular case, landscaping also serve an additional purpose: it unified the two blocks of the hotel.

A marriage of art and architecture

Art and architecture converge seamlessly in this project. The integration of sculpture into the design was intentional, with niches carved into slatted walls to house commissioned pieces. "I was taught art by Tyeb Mehta, Krishen Khanna, and Biren De," Malik shares.

"For me, all the arts—fine art, cinema, music—come together in storytelling. I do not separate building from art; interior from exterior. It’s a holistic approach that creates a unified narrative."

The slatted wood sheath of the elevation shades the balconies of the guest rooms.

Sustainability as a core principle

The design reflects a commitment to minimising waste while celebrating the natural richness of the land. Using the stone excavated from the site not only reduces the environmental footprint but also roots the architecture in its context. Its companion, thermo pine wood was chosen for its durability and left to weather naturally, requiring no polishing or maintenance. "The weathering is nature’s imprint," Malik says. "Leave it."

The project also incorporates passive solutions for

sustainability, such as water recycling, sewage treatment, and rainwater harvesting. "We focus on passive strategies first—shading, orientation, and natural ventilation—before relying on mechanical systems," Malik notes.

Design that resonates

"The design seems to have struck a chord with people," Malik reflects. "Guests often inquire about aspects of the design, which is unusual in hospitality. It’s not about opulence or conventional luxury. It’s about creating spaces that resonate, that feel authentic and rooted."

The project’s success lies in its ability to balance functionality with poetry. It is restrained yet bold, blending history, nature, and modernity into a cohesive narrative. It allows the land to breathe and invites those who visit to exhale—to find respite, connection, and perhaps, a sense of belonging to something greater.

In a world often driven by spectacle, Radisson Lonavala offers something rarer: quiet conviction. It invites you to pause, to listen, and to feel the weight of history and the lightness of possibility—all at once.

The restaurant, with its extensive deck beyond the glass walls. The circular stone envelope of the entrance lobby adds a certain gravitas to the composition.

DESIGN

WHERE KASHMIRI HERITAGE MEETS LUXURY SKIING

The pitched roof design adds a unique element to the architecture of the resort. With private balconies and intimate lighting, the rooms offer a mesmerising view and guest experience.

The rising popularity of skiing and adventure sports has fuelled the development of luxury properties like the Khyber Himalayan Resort & Spa. This climate-conscious ski resort exemplifies the successful integration of heritage with modernity, ushering a new era of mountain tourism in the region.

NOLAN LEWIS

Many winter destinations in India permit skiing—Gulmarg in Jammu and Kashmir, Solang in Himachal Pradesh and Auli in Uttarakhand, to name a few—but the adventure sport, in general, has not reached its fullest potential in the country due to lack of infrastructure.

The Khyber Himalayan Resort & Spa in Gulmarg opened to adventure sports enthusiasts in December 2012 as India's first luxury ski resort. Khyber was designed by architect Anil Sharma of Delhi-based A Sharma Associates by employing various climate-responsive design strategies. The resort is located in a pine valley at an elevation of 8,825ft. in the Pir Panjal Range of the Himalayas. Its interiors were spruced by Jammu native, architect Anil Badan of Delhi's Studio B Architects. "Khyber prominently displays local Basohli art, while celebrating the region's traditional wicker and cane artistry, known locally as Kaani work," he says.

The restaurant includes a confluence of mirrors on the wall, along with several shelves featuring handsome artefacts, cutlery, and kitchen ingredients, imparting a sensory feel to the space. The vibrancy of the visual and physical textures in the restaurant is helmed by the plush leather and bright furnishing fabric upholstery adding a unique charm to the space.

With exceptionally high wind speeds around the resort, a screening partition wall was thoughtfully designed to shield guests from harsh weather. In response to the region’s heavy snowfall, Sharma explains that materials were meticulously chosen, with hammered local stone selected for its strength and durability. "Gable roofs were incorporated into the design, both to efficiently shed snow and to serve as a distinctive architectural feature," the architect says. Then, to introduce colour and vibrancy, dormer windows were retrofitted with stained glass, casting enchanting hues of light across the interiors.

“I am truly impressed by the exceptional design of our resort. The architecture blends contemporary luxury with traditional Kashmiri aesthetics, creating a tranquil ambience for our guests. The design aligns perfectly with our vision of elegance. It’s a masterpiece that continues to receive endless admiration since its opening,” says Umar Tramboo, the owner of Khyber Himalayan Resort & Spa.

While taking the region's harsh weather into account, the design of Brava restaurant strikes a balance between modern minimalism and the vibrancy true to Italian cuisine, resulting in an elegant setting.

The lobby seamlessly transitions into the reception area, featuring two sit-down counters. Adding to the inviting ambience is a fireplace, surrounded by cosy seating.

Anil Sharma

FOUNDER, A SHARMA ASSOCIATES

“

A celebration of vernacular Kashmiri architecture

The design journey begins with a thoughtfully crafted lobby area, showcasing the elegance of Kashmiri architecture through the use of locally sourced materials such as pine. This choice not only reflects the natural beauty of the region but also ensures warmth, essential in sub-zero temperatures.

The lobby seamlessly transitions into the reception area, featuring two sit-down counters. Adding to the inviting ambience is a fireplace, surrounded by cosy seating, creating a warm and comfortable environment that blends luxury, sustainability, and the essence of its surroundings.

Beyond the lobby lies a striking focal point: a 14-foot-diameter circular seating area, a hallmark of Kashmiri architecture and design. The low-height seating is adorned with vibrant, authentic Kashmiri fabric and beautifully complemented by an exquisite, locally crafted carpet.

The snowy terrain made it difficult for us to maintain stability in our project. We had to use deep foundations along with the cut-and-fill method to create even spaces.”

This distinctive space serves as a transition, leading to a restaurant on the left and a lounge on the right. The hookah lounge, Calabash, draws inspiration from Moroccan architecture, with colourful locallycrafted wall tiles, perfectly aligning with the wooden flooring. Traditional Kashmiri furniture is thoughtfully arranged to create diverse seating options, fostering multiple interaction zones. Opposite Calabash is Nouf, a restaurant featuring an open kitchen, a spacious buffet setup, and expansive windows offering breathtaking views of the majestic mountain ranges.

The more contemporary bedrooms are equipped with bathtubs, and glass windows offering scenic views while unwinding.

FOUNDER, STUDIO B ARCHITECTS

“ Khyber prominently displays local Basohli art, while celebrating the region's traditional wicker and cane artistry, known locally as Kaani work.”

The first floor of the block features a billiard room, a table tennis room, a conference room, a party hall, and an owner’s office, all designed to match the cohesive aesthetic of the hotel, including its dormer windows. Below the main block, a banquet hall with a prefunction area connects directly to the main kitchen, with a seating capacity for 400 guests.

The hotel is divided into two semi-private blocks— east and south—accessed via elegant corridors showcasing native Kashmiri art. Suites boast automated-heated floors for winter comfort, floor-toceiling windows, and warm headboards. Vibrant Irishimported carpets, partially tucked under the beds, enhance the cosy, artistic ambience.

The east block connects, via a passageway, to the spa block, comprising a 1,000sq.ft. gym and a luxurious L’Occitane-maintained spa. Featuring eight treatment rooms with attached toilets, plush furniture, and a couples’ massage room with a jacuzzi, it offers an intimate retreat for relaxation and honeymooners.

Initial design challenges

Recalling the initial design of the Khyber Himalayan Resort, Sharma says: “The snowy terrain made it difficult for us to maintain stability in our project. We had to use deep foundations along with the cut-and-fill method to create even spaces.”

The rough terrain and untamed nature of hilly areas were some of the most challenging parts. Constructionrelated obstacles included rocky outcrops and sloping ground. To build foundations that could effectively support the structure, careful earthwork was needed.

Anil Badan

The pool is a large and interesting space with breathtaking views of the mountains. Covered only on two sides, the temperature-controlled pool has six built-in jacuzzis and a small kids' pool, offering the ultimate comfort.

ten days to transport supplies from neighbouring metropolises to the site.

The Khyber Himalayan Resort & Spa, India's first luxury ski resort, is built in vernacular Kashmiri style and features architecture that promotes local Basohli art.

Steel frames, insulated panels, and reinforced concrete were frequently utilised to increase resistance and durability against seismic activity and snow loads. Avalanche barriers, snow sheds, and roof heating systems were also put in place to guarantee the visitors' comfort and safety.

Because of the steep grades and scarcity of roads, accessibility was a significant restraint. Big vehicles found it more difficult to reach the site, which reduced the effectiveness of material transportation to the location. Instead of the anticipated four days for each import, it took about

Another difficulty was keeping the hotel at the ideal temperature, which called for careful material selection. Energy-efficient glass, thermal insulation, and passive solar architecture were among the strategies that maximise natural light and kept the interiors comfortable during the peak months. Furthermore, working in the cold weather increased the bonding time of cement along with the polishing of interiors, to achieve desired finishes.

In its pursuit to merge adventure with luxury, the Khyber Himalayan Resort & Spa has not only elevated Gulmarg as a premier winter destination but has also set a benchmark for climate-responsive design in India's hospitality industry. By celebrating local Kashmiri art and architecture while meeting global standards of comfort and elegance, the resort exemplifies how thoughtful design can overcome challenges and create timeless experiences. As skiing and adventure sports gain traction in India, properties like Khyber serve as a testament to the potential of integrating heritage with modernity, paving the way for a new era in mountain tourism.

DINING

T END AT AR ED INING OW 5

TRENDS T HAT ARE REDEFINING HOW WEEAT

Food trends span two extremes: a rising fascination with hyperlocal cuisine and a burgeoning enthusiasm for progressive culinary innovation by boundary-pushing chefs. Meanwhile, chefs, farmers, and social enterprises are collaborating to preserve biodiversity, empower communities, and reshape India’s culinary narrative.

DEEPALI NANDWANI

CLOCKWISE FROM ABOVE: The Rooting for Tubers Festival in Bengaluru highlights the diversity and benefits of India's local tubers; The Chef's Manifesto unites over 1,500 chefs from across the world, icluding India's Chef Sabyasachi Gorai, with the aim of advocating sustainable food systems; Kilmora, a social enterprise in Uttarakhand, promotes indigenous crops like the rain-fed Kumaoni rajma; Chef Manish Mehrotra pioneered Indian Modern cuisine through Indian Accent.

Food trends aren’t what they used to be. They are no longer about a cuisine captivating the world—or even India. Instead, the trends for 2025 are centred on deeper, more meaningful conversations: the impact of climate change on our food systems, the emergence of progressive and neo-cuisines, immersive dining experiences, private chef tables, and a renewed appreciation for regional and hyperlocal ingredients. The more we modernise, the more we find ourselves reconnecting with our roots.

Local produce will shine

In recent years, a notable shift has emerged in India’s food landscape: an increasing focus on local and seasonal produce. According to the 2024 India Food Services Report by the National Restaurant Association of India (NRAI), ‘sustainability’ has become a key trend. Consumers are increasingly aware of where their food comes from and are favouring locally sourced ingredients.

This growing consciousness is fuelling the popularity of food festivals, residencies, workshops, pop-up restaurants, and initiatives that connect consumers with indigenous produce. For instance, the Rooting for Tubers Festival in Bengaluru highlights the diversity and benefits of India’s local tubers. Its third edition in December 2024 showcased 45 varieties of tubers from Arunachal Pradesh, Meghalaya, Tripura, Karnataka, and Odisha, alongside interactive workshops, food stalls, and an art installation. The event also initiated a residency in Joida, Karnataka, where participants engaged with the local Kunbi community to explore sustainable food practices. The festival featured workshops on preparing dishes like Rava Mudali Fry, made from Kunbi mudali, a tuber grown by the Kunbi community in the Western Ghats.

Traditional dishes have been reintroduced in restaurant menus, but now there’s deeper research into integrating hyperlocal produce into modern food culture. Events like the Wild Food Festival, organised by Locavore and OOO Farms, exemplify this movement. The festival's sixth edition in Mumbai featured 10 chefs collaborating with Palghar’s tribal communities to explore wild vegetables, including fatangdi, kurdu, and kharshinga, grown in Maharashtra’s Sahyadri ranges.

Similarly, the Nilgiris Earth Festival in Tamil Nadu celebrates indigenous food and culture. Highlights include farm-to-table experiences, tribal meal tastings with the Badagas community, and discussions on local food practices within the Nilgiri Biosphere Reserve.

Chefs are central to popularising hyperlocal produce. Thomas Zacharias’ ‘Chef on the Road’ initiative explores traditional cooking methods in India’s remote regions. Recently, he visited Meghalaya’s Garo Hills to learn about the local cuisine and engaged with communities in Palghar to cook Mahua Flower Bhaji and other native dishes.

At the global level, The Chef’s Manifesto unites over 1,500 chefs in advocating sustainable food systems. Chef Sabyasachi Gorai, a contributor to the initiative, acknowledges a growing awareness of

hyperlocal cuisine in India, aided by food bloggers, home chefs, and culinary enthusiasts.

The pandemic, while disrupting the food industry, spurred consumer interest in health and sustainability. As a result, social enterprises working on sustainable food sources are being sought out by consumers and chefs. Kilmora, a social enterprise in Uttarakhand, promotes indigenous crops like Kumaoni millet and offers climateresilient produce, such as rain-fed rajma and cold-pressed apricot oil. Himalayan Haat, another Uttarakhand-based venture, practices forest farming and intercropping while planting local oak trees to sustain ecosystems. Their offerings, from rhododendron coolers to millet-based recipes, are gaining traction in urban cafes and among eco-conscious consumers.

Entrepreneurial ventures like Hill Wild in Manipur and Nagaland also spotlight traditional practices like fermentation, drying, and smoking through events like the Naga Supper Club in Delhi and the U.S., showcasing the richness of indigenous cuisine. Efforts like these underscore the importance of local and sustainable food systems in conserving biodiversity, supporting farmers, and reshaping India’s culinary landscape for the better.

Progressive and Neo-Indian Cuisine

Pioneers like Chef Vineet Bhatia , Gagan Anand and Manish Mehrotra, who once ran Indian Accent, initiated a trend that has now spread globally, with Dubai and London emerging as key hubs for this modernist Indian culinary movement. Restaurants like Tresind and Mint Leaf of London have led the charge, blending global ingredients and modern techniques with Indian flavours to offer a unique dining experience.

Chef Pradeep Khullar, who headlines Mint Leaf, forayed into progressive Indian cuisine with a daring experiment: he paired a Tomato Habanero Chutney with soft-shell crabs and presented it to his mentor, Chef Manish Mehrotra, at Indian Accent. Progressive cuisine was still an emerging concept and Chef Khullar, accustomed to bulk cooking, had yet to embrace the finesse required. However, when Mehrotra tasted the chutney, he patted Khullar on the back and simply said, “Mazaa aa gaya.” That moment of encouragement gave him the confidence to continue experimenting with modernist twists on traditional Indian dishes, a journey that would eventually lead him to Dubai.

Chef Khullar’s culinary process blends science, logic, and art. “Cooking itself is science, requiring precise techniques and temperatures; menu development is logic, balancing textures and flavours; and plating and presentation are where the art comes in." One of his most memorable creations, the Laban and Ricotta Kebab, perfectly embodied these elements—crispy outside, cool in the centre, and finished with a dusting of smoked rose petals.

One of Chef Vineet Bhatia's most celebrated creations is the visually stunning Rose Jalebi on a Tres Leches Base, a dessert that has caused quite a sensation. This innovative dish is just one example of his culinary ingenuity, following the success of his famous chocolate samosas, which became so popular that patrons demanded their inclusion on the menu whenever he opened a new restaurant. In addition to his restaurant success, Chef Bhatia has developed a line of dehydrated spice mixes, allowing home cooks to recreate his distinctive flavours in their kitchens.

Chef Himanshu Saini of Tresind Studio from Dubai collaborates with luxury Indian hotels for popups of progressive Indian cuisine, blending storytelling with multicourse tasting menus. Haoma, a Bangkok-based restaurant, serves ‘neo-Indian’ cuisine that blends Indian flavours with locally sourced Thai ingredients. The restaurant's philosophy centres on sustainability, with vegetables, herbs, and fish grown hyper-locally to create zero waste. Haoma's dishes are a sensory experience, like the Pondicherry Pulissery served in a sea shell with billowing steam, or Green Pea Pops that mimic the flavours of traditional matar kachori. The restaurant combines theatrical presentations with inventive flavour combinations, offering not just a meal, but a complete dining experience. Recently, Haoma showcased its unique approach in New Delhi as part of a pop-up at The Leela Palace.

BELOW: Bangkok restaurant Haoma serves 'neo India' cuisine that blends India flavours with locally sourced Thai ingredients.

RIGHT: Chef Pradeep Khullar's culinary process blends the science of cooking itself with the logic of balancing textures and flavours, and the art of plating.

CLOCKWISE FROM TOP: At Avartana, Chef Ajit Bangera focuses on modern south Indian cusine with an artful presentation and inventive flavours;

Third Culture Cuisine

In the evolving world of gastronomy, a quiet but powerful revolution is reshaping how we experience food. At its heart lies a commitment to sustainability, local sourcing, and a deep knowledge of the origins and preparation of every ingredient. This movement, globally called Third Culture Cuisine (TCC) and often likened to the Third Wave of Coffee, is a modern interpretation of classics, and represents a fusion of multiple culinary techniques.

At Avatarna, Chef Ajit Bangera focuses on modern south Indian cuisine with an emphasis on presentation and inventive flavour combinations. Expect a deconstructed approach to classics like rasam and biryani. The restaurant serves dishes such as Infused Tomato Rasam served in a martini glass with a French press-

Chef Virendra Rawat draws from his upbringing in Uttarakhand and his adult life in Mumbai. He merges the rustic flavours of his native land with influences from the global culinary scene.

style presentation, and Asparagus and Coconut Stew with idiyappam likened to an exotic khow suey.

In Mumbai, Chef Virendra Rawat, who runs Good Food Concept, serves food beyond the plate to tell a story of culture, ingenuity, and a deep-rooted love for culinary artistry. Third Culture Cuisine, as championed by Chef Virendra, is a celebration of diversity and innovation in the kitchen. Just as music remixes breathe new life into classic albums, “Third Culture Cuisine reimagines traditional dishes by merging the distinct flavours and techniques of different cultures. This fusion results in unique, unexpected flavours that surprise and delight the palate,” he says.

Chef Rawat draws from his upbringing in Uttarakhand and his adult life in Mumbai. He merges the rustic flavours of his native land with influences from the global culinary scene. “At Good Food Concept, this concept comes alive through dishes that are a rich tapestry of cultural stories. We go a step further by growing its produce through a hydroponic garden, allowing the

GFC's signature dishes include Jackfruit Thepla Tacos, Paneer Tikka Burrito Bowl and Zaffrani Murg Pasta; Third Culture Cuisine, as championed by Chef Virendra Rawat, is a celebration of diversity in the kitchen.

The philosophy behind the trends

Progressive and Third Culture Cuisine are more than just trends; they are a philosophy—a call to slow down, savour, and connect with the food we eat. It redefines the act of dining as an immersive, meaningful experience, reminding us that every bite has a story worth telling. Food historian Pushpesh Pant says, “The rising popularity of Third Culture Cuisine in India stems from a deep-seated desire to embark on a global culinary journey while staying rooted in the comforts of home, driven by a growing curiosity to explore the world through a plate. As travel exposes people to diverse cultures and international flavours, they develop a taste for global cuisines and seek to recreate those experiences domestically, fuelling a demand for culinary adventure. In response, food and beverage establishments are capitalising on this trend, with new restaurants emerging monthly, each offering a unique take on fusion cuisine to cater to evolving consumer palates.” The key tenets:

An Artisanal Approach

The kitchen becomes an atelier, where dishes are masterpieces of craftsmanship. Chefs employ time-tested techniques such as fermentation, curing, and handcrafting small-batch components. The emphasis is on quality over quantity, with every plate reflecting a deep respect for tradition and creativity.

Transparency through Storytelling

Ingredient-first Philosophy

At the core of this movement is the ingredient itself. Sourced locally, often organic or heirloom, these ingredients are celebrated for their intrinsic qualities. Minimal processing ensures that natural flavours take centre stage, creating dishes that are as pure as they are memorable.

Sustainability and Ethical Practices

The philosophy extends beyond the plate, embracing sustainable farming, fishing, and noseto-tail cooking to minimise waste. Seasonal and local produce dominate the menu, reflecting a commitment to reducing environmental impact.

Diners are no longer passive consumers but engaged participants. Menus share stories of heritage grains, forgotten vegetables, and traditional cooking methods, deepening the connection between people and their food. Knowing the journey from farm to fork becomes as satisfying as the meal.

Global Inspirations with Local Roots

The philosophy extends beyond the plate, embracing sustainable farming, fishing, and noseto-tail cooking to minimise waste. Seasonal and local produce dominate the menu, reflecting a commitment to reducing environmental impact.

Experience-driven Dining

The dining table transforms into a stage for immersive experiences. Open kitchens, farm-to-table concepts, and chef's tasting menus foster interaction and curiosity, making the act of eating a celebration of culture and craft.

The Core Idea

The focus is on:

Foraged: Imagine wild mushrooms, seaweed, or herbs, freshly picked from either your organic garden or on foraging trips, and artfully plated.

Reimagined Classics: Traditional recipes reinvented with a modern touch, highlighting innovation without losing authenticity.

Minimalist Presentation: Plates that prioritise simplicity, allowing the ingredients’ natural beauty to shine.

team to source ingredients in an environmentally responsible way while also ensuring superior quality.”

The emphasis on seasonal produce not only elevates the flavour profiles of the dishes but also aligns with global culinary trends towards eco-conscious dining. For example, GFC's signature salads feature an intriguing mix of ingredients, like Pulled Jackfruit Thepla Tacos, which marries the texture and flavour of jackfruit with the warmth of Indian thepla; Paneer Tikka Burrito Bowl and Zaffrani Murgh Pasta. He has used techniques like slow-cooking lentils and meats by infusing vacuum bags with traditional homemade marinades like tandoori masalas and tamari; steaming and grilling baos with chicken tikka; adding tadka to a risotto; and infusing cheesecake with kulfi. “When I cook, I draw from my roots and my experiences, merging them to create something entirely new yet deeply familiar. It’s like taking a cherished memory of childhood meals and infusing it with the influences of the city I now call home. For example, I might take our Indian kesar cream and let it lend its depth to a risotto or fill delicate Middle Eastern filo pastry with Nawabi Paneer Korma.”

Immersive dining experiences

Imagine stepping into a restaurant where every detail of your meal has a story. The chef, not just a cook but an artisan, crafts each dish with precision and purpose, artfully combining locally sourced ingredients and traditional methods with modern ideas about food. There is an emphasis on hand-crafted, small-batch cooking, much like a private chef’s table.

The result? A dining experience that connects you to the land, the farmers, and even the forgotten traditions of our ancestors. Dishes are designed to highlight the intrinsic qualities of the ingredients with minimal processing so that the natural flavours shine through.

Immersive dining is brought alive through not just storytelling but also creating an experience. “Every element, from the atmosphere to the presentation, plays a role in bringing the narrative to life,” says Chef Rawat. “Imagine I serve a dish that blends Indian spices with Japanese techniques. Now picture it presented in a setting inspired by a Japanese tea ceremony, but with a Bollywood soundtrack subtly playing in the background. Suddenly, it’s not just a plate of food—it’s an invitation to explore the fusion of two worlds, a sensory journey that takes you into the heart of the inspiration behind the dish. I believe decor, music, scents, and even touchable textures are as essential as the ingredients. Pairing a Mediterranean-inspired plate with the aroma of olive wood smoke or serving a dessert that evokes childhood memories in a setting reminiscent of an Indian market isn’t just about enhancing the meal—it’s about creating an emotional connection. When diners engage with these elements, they don’t just eat; they feel the story of the dish.”

Interactive experiences add another layer of magic. Maybe it’s an edible table setting that evolves as the meal progresses or a dish presented in a way that surprises and delights. These elements invite diners to participate in the story, making the experience personal and unforgettable.

By championing local produce and forgotten recipes, chefs are preserving culinary heritage and empowering local communities.

Synergies on the ground

CLOCKWISE FROM TOP: Immersive dining is brought alive through creating an experience; at a dinner in Meghalaya, The Locavore served diverse wild foods from Adivasi communities in Palghar, Maharashtra.

Indian chefs as storytellers weave narratives of culture and tradition into every bite. The presentation is elevated to an art form, with intricate garnishes and artistic plating. This movement is not just about novelty; it's about reclaiming authenticity. By championing local produce and forgotten recipes, chefs are preserving culinary heritage and empowering local communities. Diners, in turn, are treated to a truly immersive experience, one that celebrates the vast and vibrant tapestry of Indian flavours.

This is sparking synergies between chefs, restaurants, organic farmers, coffee and estates, and organisations like The Locavore and Bengalurubased Edible Issues that go beyond the glamorous headlines on food to get us information and details on local farmers, food producers, and smallbatch food businesses.

Chef Thomas Zacharias, the founder of The Locavore, is celebrated for his dedication to regional Indian food and storytelling. After years of experience, the most prominent among which was a tenure at The Bombay Canteen, where he showcased India’s culinary diversity, he founded The Locavore to bridge gaps in the conversation around Indian food identity and sustainability.

At a dinner in Meghalaya hosted by them, they celebrated diverse wild foods from Adivasi communities in Palghar, Maharashtra, showcasing over 200 ingredients native to the region. The immersive multi-course dinner highlighted dishes crafted from wild foods and local ingredients like wild

grains, vegetables, fruits, and seeds, with notable offerings such as Steamed Red Rice, Sweet Pumpkin Bhakri, Mahua Chilly Fritters, and Horse Gram Soup. Chef Zacharias and his team use stories to explore India's diverse food heritage, focusing on educating people about lesser-known ingredients, traditions, and producers; collaborate with farmers and small food businesses, aiding in discoverability and helping highlight local food ecosystems; source ingredients from local farmers and producers, minimising food miles and supporting sustainable agriculture; and host pop-ups, chef collaborations, and sit-down meals to provide immersive culinary experiences while spotlighting regional Indian flavours. “The idea,” he has often said, "is to emphasise actionoriented storytelling—providing recipes, ingredient sourcing guides, and cultural insights that empower people to appreciate and engage with Indian food meaningfully.”

Edible Issues, co-founded by Elizabeth Yorke and Anusha Murthy, emerged from their shared experience at the 2018 Food Innovation Program in Italy, aiming to shift the conversation around food innovation in India. Initially a newsletter, the platform has evolved into a dynamic collective tackling India’s food system through agriculture, policy, technology, and culture. It documents the rise of regional dishes and sustainable practices while fostering collaboration among chefs, farmers, and food enthusiasts.

The duo recently curated Serependipity Art Festival 2024’s food workshops and experiences. “We aim to bridge the culinary arts with environmental activism, helping participants understand the connection between the food they consume and the health of the ecosystem. Many culinary spaces tend to be exclusive, often overlooking the broader environmental context. But to truly understand food, it's essential to consider where it grows, how it's harvested, and who is involved. We're taking participants beyond the food lab—on excursions to markets, seaweed harvesting, and foraging for edible plants. This brings attention to the food that's part of our existing ecosystem, not just something consumed after a process.”

The focus is on creating an experience that nudges people to consider environmental issues and connect the dots through food. For instance,

Edible Issues fosters collaboration between stakeholders in the food system.

CLOCKWISE FROM TOP: A culinary gem from Indian Accent, New Delhi; Elizabeth Yorke and Anusha Murthy of Edible Issues aim to shift the conversation around food innovation in India; through The Locavore, its founder Chef Thomas Zacharias bridges gaps in the conversation around Indian food identity and sustainability.

the workshop Recipes of the River reminded audiences of traditional food cultures tied to rivers while highlighting the urgency of preserving these recipes sustainably. “Our programming aims to encourage reflection on consumption by emphasising scarcity. Someone recently warned that by 2030, there may be no fish left in the sea. Bold statements like these from a practising fisherman are a stark reminder of the urgent need for change.”

Edible Issues believes working with chefs in hotels and restaurants is crucial to propogating the idea. Yorke says, “Chefs and restaurants are powerful tools for addressing social issues, especially since dining out or ordering in has become such a part of urban life. Apps now even have ‘discovery’ features to explore new ideas. In urban India, this shift is undeniable. One question we're focused on: who is nurturing the chefs? In recent years, chefs and restaurants have been placed on a pedestal as knowledge leaders, but where do they find opportunities to nurture themselves? How are they learning new techniques and practices? For creativity to thrive, chefs need space to grow and evolve. Through festivals and workshops, we're creating opportunities for chefs to engage with experts, explore ingredients, and understand the environmental and cultural context behind their food. For instance, Smita Menon’s panel on the evolution of Goan food created a space for conversation on ingredients,

Storytelling plays a central role in this approach. Food and stories connect people, helping them see and understand each other.

waste, and landscapes. We're offering chefs tools to expand their creativity and connect with broader cultural narratives.”

Edible Issues works across the hospitality ecosystem, starting with the supply chain. “We connect chefs and restaurants to local farmers to ensure they have access to quality ingredients that tell a story. We provide knowledge-building opportunities for restaurant teams to rethink their menus and practices, and work on solutions for food waste. This includes measuring waste, redesigning systems, and fostering a holistic impact that extends beyond the restaurant to the community.”

Storytelling plays a central role in this approach. Food and stories connect people, helping them see and understand each other. “We've also seen how digital media often oversimplifies complex topics like nutrition and Ayurvedic ingredients. We aim to provide accurate, accessible narratives through lived experiences—taking chefs to on-the-ground spaces like forests or desert communities where they can learn directly from the environment. One example is our project on camel milk in Kumbhalgarh, where chefs interacted with a camel herding community, tasting fresh camel milk and learning about sustainable practices. This handson experience enriched the chefs' understanding of the food and the community behind it.”

THE CONCEPT WITH POD-ENTIAL!

Why POD hotels align with evolving industry trends and guest expectations.

The new generation of travellers is driven by the need to explore, connect, and share. They’re not just looking for a bed to sleep in or a meal to enjoy; they want stories to tell, moments to cherish, and adventures that feel tailor-made. From an immersive culinary experience, speakeasys waiting to be discovered to adrenaline-pumping activities like bathing in mud volcanoes or zip-lining over a lush rainforest, the quest for experiences beyond the ordinary is a constant.

LUBAN CABIN

MANAV THADANI, MRICS, FOUNDER CHAIRMAN, HOTELIVATE AND AATREYI DHAR, ASSOCIATE DIRECTOR - SPECIAL PROJECTS , HOTELIVATE

And let’s not forget the ‘Instagram effect’. In a world where their feeds are their travel diaries, experiences need to be visually stunning, shareworthy, and designed to evoke a sense of ‘wow’. The more photogenic and creative the backdrop, the more likely it is to resonate with this audience and keep them talking long after their trip ends.

Hoteliers and destinations are already rethinking their offerings to cater to this demand. The goal? To create moments that excite, inspire, and feel deeply personal while blending elements of local culture, (sometimes sustainability) and modern flair. After all, in today’s world of travel, experiences are the ultimate luxury.

Imagine a situation wherein not the destination but the stay itself becomes the story.

What would be your reaction to a ‘POD’ hotel? Exciting or nervous?

Well, a pod does make you think that it will be small, basic, claustrophobic, maybe a tiny bathroom with a basic shower. What if we said none of this would be the case and that you’re in for a surprise? We recently came across this concept and were blown away.

POD Hotels: Exciting or nerve-wracking?

Taking your intrigue and apprehension a step further, allow us to go into a bit of detail. These compact accommodations are redefining efficiency and style, offering an experience that’s sleek, modern, and surprisingly comfortable. We urge you to forget your assumptions—pod hotels are here to surprise you in the best way possible.

Simplifying hotel development

When building a hotel, owners often grapple with significant challenges, such as:

Development costs: Rising expenses and unexpected overruns. Project completion timelines: Delays that disrupt operations and increase carrying costs.

Labour and material issues: Shortages, quality concerns, and supply-chain inefficiencies.

Logistical obstacles: Complex coordination between multiple stakeholders and processes.

These pain points can cause frustration, delay openings, and add substantial costs. But what if there was a solution that addressed many of these uncertainties upfront? Enter the POD Hotel Concept—a revolutionary approach to hotel construction.

Traditional hotel construction can take years, often plagued by delays and unforeseen challenges. The POD concept drastically reduces timelines, enabling hotels to become operational in a fraction of the time. This means quicker revenue generation and faster returns on investment. The POD concept is particularly effective in regions where traditional construction faces significant barriers, such as remote locations, areas with harsh climates, or places with limited access to skilled labour.

With room pods arriving pre-assembled, on-site work is limited to foundation preparation and utility connections. This not only simplifies the construction process but also reduces the disruption to surrounding areas. The modular nature of POD hotels allows for seamless scalability. Developers can easily add or adjust room configurations based on demand without the logistical challenges of traditional expansion. Conventional construction is heavily reliant on on-site labour, often leading to delays due to shortages, strikes, or skill gaps.

The POD approach shifts the bulk of labour-intensive processes to factories, reducing dependency on local site workers and ensuring consistent quality. With much of the work completed in a controlled factory environment, material waste and inefficiencies are minimised. Bulk manufacturing of pods reduces costs, while predictable timelines prevent budget overruns.

How does it work?

Pre-fabrication: A prototype of a hotel room is meticulously designed to meet brand standards, incorporating details such as flooring, ceiling, walls, textures, furniture, lighting, bedding, curtains, and other soft furnishings. There could be multiple categories of rooms with different features and sizes.

Customisation: Additional design elements, including bathrooms, kitchenettes, appliances, or even pools and gardens, are pre-engineered and integrated into the design.

Off-site manufacturing: The room ‘pods’ are manufactured off-site under controlled conditions, ensuring quality and precision.

Transportation: Once completed, these pods are transported to the project site.

Site Preparation: On-site, minimal groundwork is required—primarily landscaping and ensuring the ‘three connections’ (electricity, water, and sewage) are ready.

Installation: Using specialised equipment, the pods are lifted and placed directly onto the prepared site.

Completion: The pods are seamlessly connected, and within a fraction of the time taken by traditional construction, your hotel is operational and ready to welcome guests.

A new era for hospitality development?

The POD concept minimises construction timelines, reduces labour dependency, controls costs, and mitigates many uncertainties associated with traditional hotel development. By bringing innovation to the

forefront, it offers a hassle-free, efficient, and scalable solution for hotel owners, redefining how the hospitality industry approaches development.

A single POD unit costs approximately USD 50,000. While the overall hotel would still require additional spaces like a lobby, restaurants, and other facilities— costs similar for both traditional and POD hotels—the development costs can be significantly lower when PODs are used as “rooms.”

Beyond cost savings, the time required to build a hotel with PODs is drastically reduced. If planned effectively, PODs customised to your brand standards can be ready and delivered within three months. For existing hotels, PODs offer a versatile solution for expansion. For example, if your property experiences seasonal demand surges, you could easily add PODs within your existing infrastructure to meet that demand while offering something fresh and innovative. These could range from suites with balconies to villa-style PODs, enhancing your guest experience and boosting revenue potential.

How hotels are built

The POD concept doesn't just change how hotels are built— it redefines what's possible. By integrating technology, innovation, and efficiency, it aligns perfectly with the needs of a rapidly evolving hospitality market. As guest expectations grow and competition intensifies, this approach empowers hotel owners to stay ahead by delivering exceptional experiences faster, more affordably, and sustainably. This innovative solution is not just a response to current industry challenges—it is a proactive step toward shaping the future of hotel development. It is indeed a practical concept, offering guests not just a room, but a story to take home

WERE YOU AWARE?

BY DEEPALI NANDWANI

Tribal India-inspired treehouse hotels

India’s treehouse hotels, inspired by tribal traditions, blend rustic charm with modern comfort. At Vanya Tree House in Thekkady, Kerala, and Tree House Hideaway in Bandhavgarh, Madhya Pradesh, guests can experience life among the treetops, combining luxury with sustainability. These elevated retreats offer a chance to reconnect with nature, surrounded by lush forests and vibrant wildlife. Crafted with eco-conscious precision, treehouses use sustainable materials like bamboo and reclaimed wood, harmonising with their surroundings while minimising environmental impact. They provide a tranquil sanctuary where nature meets modern comfort, offering an unforgettable escape.

Diu’s Portuguese past

Diu, a serene town off Gujarat’s southern coast, draws visitors to its rich colonial past. Once a Portuguese outpost, Diu is dotted with abandoned Portuguese villas that whisper tales of a bygone era. These architectural treasures, now being rediscovered and restored, offer a glimpse into a time when Diu was a strategic and cultural hub in the Portuguese empire. Casa de Diu, a boutique property, is one such restored gem. It retains authentic architectural elements like tiled roofs, wooden beams, and antique furniture.

‘Mana’ from Heaven

Mana Village, nestled near Badrinath in Uttarakhand, is the last inhabited settlement before the India-Tibet border. Located at an elevation of 3,200mtrs. (10,500ft.), this remote village offers an authentic Himalayan experience, where time seems to stand still. Known for its traditional stone-andwood homes, Mana's architecture reflects the region's harsh yet beautiful landscape, with structures designed to endure heavy snowfall and cold winters. Off-the-grid destinations like these are being discovered by travellers wanting to immerse in experiential journeys and stays.

The architectural marvel of Gol Gumbaz

While the Taj Mahal often steals the spotlight, the UNESCO World Heritage Site nominee Gol Gumbaz in Bijapur, Karnataka, stands as an architectural marvel waiting to be discovered. Famous for its colossal dome—the second-largest in the world unsupported by pillars—it is a testament to the ingenuity of the Deccan Sultanate. One of its most fascinating features is the ‘whispering gallery,’ where even the faintest sound carries across the vast hall, creating an acoustic phenomenon that mesmerises visitors. The whispering gallery is an unmissable highlight, while the panoramic views from the top reveal Bijapur's rich and historic landscape.

JOURNEY OF EXCELLENCE

PRESENTED BY