SOH - December 2024

EVERY DESTINATION WHISPERS A STORY. EVERY MOMENT, A MEMORY.

Let your heart guide you on an unforgettable journey.

Stories from the heart

FOUNDER'S NOTE

A YEAR OF MILESTONES, MEMORIES, AND MOMENTUM

As we close the chapter on 2024, it’s time to pause, reflect, and celebrate the extraordinary journey of the Indian hospitality and travel industry. This year has been a tapestry woven with milestones, farewells, and a forward momentum that continues to reshape our narrative on the global stage.

The highpoint was IHCL’s monumental entry into the ₹1 trillion market cap club, a feat that mirrors not only their growth but also the growing global confidence in India’s hospitality sector. It set the pace for legacy meeting reinvention and ambition joining hands with opportunity.

But amid the highs, we mourned the loss of Ratan Tata, a true titan whose vision and leadership transcended generations. His contributions weren’t just to business but to the soul of Indian hospitality—an ethos of excellence, humility, and integrity. Even as we grieve, we find ourselves carrying his values forward, inspired to build with the same unwavering commitment.

Across the globe, Indian chefs continued to elevate our culinary traditions, winning Michelin stars and hearts with their innovative reimaginings of regional flavours. From forgotten recipes to bold experiments, Indian cuisine is now a conversation at every global table, offering both comfort and discovery.

The government, too, fuelled this spirit of transformation with its announcement of a ₹3,295 crore investment to develop 40 tourism hubs across India. This ambitious move promises to

unlock the untapped potential of smaller cities and towns, making India not just a destination but a mosaic of experiences for travellers worldwide.

Meanwhile, the capital markets buzzed with renewed faith as hospitality IPOs highlighted the sector’s growth potential. Park Hotels and Juniper Hotels set the pace in February, raising ₹920 crore and ₹1,800 crore, respectively. Schloss Bangalore made headlines in September with a ₹5,000 crore IPO, followed by Brigade Hotel Ventures in October at ₹900 crore. Ventive Hospitality closed the year in November, targeting ₹2,000 crore for strategic expansion.

Technology played its part, too, with innovations in AI, robotics, and data-driven hospitality redefining guest experiences. But alongside this digital wave, a quieter revolution unfolded: the rise of sustainable tourism and boutique experiences. From ecotourism retreats to heritage stays, travellers sought depth, meaning, and connection in every journey.

And so, as we step into 2025, we carry with us the lessons, losses, and triumphs of a transformative year. Indian hospitality isn’t just growing; it’s evolving—shaped by heritage, driven by innovation, and bound by a commitment to excellence.

Here’s to the visionaries, chefs, hoteliers, travellers, and dreamers who made 2024 a landmark year. Together, we’ve shown that hospitality is not just an industry—it’s a reflection of who we are as a people: resilient, welcoming, and endlessly inspiring.

Here’s to a new year of possibilities.

GURMEET KAUR SACHDEV gurmeetsachdev@soulinkkworldwidemedia.com

ED'S LETTER

INDIA: REDISCOVER, EXPERIENCE, CELEBRATE.

It is the year-end, a special time when winter ensures that even the warmest destination in India is far more bearable and fun, when Christmas rings in cheer, and many are looking forward to a much-needed break. For us at SOH, the time is also special as we are now six editions old and have the opportunity to bring you a special edition as the last one of 2024.

The India Special comes at a time when everyone seems to be debating and discussing the predilection of Indians for Asia, Central Asia, Africa, and many other countries and continents for their vacays and holidays, as well as low foreign tourist arrivals.

At SOH, we decided to bring the spotlight back to the country which, from desert to the beaches, mountains to the cities, is an ancient civilization, a modern nation, and a paradox in so many ways. There is still so much to be discovered and experienced by travellers.

We do a deep dive into what makes India special: the many destinations and experiences that only India can boast of; the local experiences that hotels offer deep dives into; hotels, restaurants and bars, which are embracing architecture inspired by regional traditions, breathing new life into old palaces, havelis, plantation bungalows, mansions and Bengal’s Rajbadas; and the chefs who are bringing India’s regional food from homes into restaurant kitchens and pop-ups. I hope it inspires you to travel and see India a bit more, and offer your guests an immersive experience of the destination.

Before I sign off, here’s wishing you a restful (or exciting!) year-end and a great start to 2025.

Warm regards,

DEEPALI NANDWANI, EDITOR, SOH

Founder and Publisher

Gurmeet Sachdev

Editorial

Editor Deepali Nandwani

Managing Editor Rupali Sebastian

Contributing Editor Suman Tarafdar

Contributing Writer

Pooja Bhula

Creative

Creative Director Tanvi Shah

Team Shiv Soni

Contributing Artist

Shashank Gautam

Sales Manager

Deepa Rao

Office Manager

Deepak Rao

Accounts Head

Amey Acharekar

For queries:

editorial@soulinkkworldwidemedia.com sales@soulinkkworldwidemedia.com info@soulinkkworldwidemedia.com

Printed and Published by Gurmeet Sachdev on behalf of Soulinkk World-Wide Media LLP. Registered office: 1/2, Old Anand Nagar, Nehru Road, Santacruz East, Mumbai, Maharashtra - 400055. Printed at Silverpoint Press Pvt. Ltd., A-403, TTC Industrial Area, Near Anthony Motors, Mahape, Navi Mumbai – 400709. Editor: Deepali Nandwani. All rights reserved worldwide. Reproducing in any manner without prior written permission prohibited. SOH takes no responsibility for unsolicited photographs or material all photographs, unless otherwise indicated, are used for illustrative purposes only. Unsolicited manuscripts will not be returned unless accompanied by a postage pre-paid envelope. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Mumbai only. Copyright Soulinkk World-Wide Media LLP.

DECEMBER

INDIA'S TIMELESS ALLURE

India's cultural treasures remain unmatched—ready to captivate travellers and unlock tourism potential.

116

Culinary Heritage Revived Chefs are taking a fresh look at traditional techniques.

68

Chasing the Stars Dark Sky reserves offer diversification to India's travel industry.

82

Authenticity Redefined Stays Indian hotels curate cultural, culinary, and heritage experiences.

128 Spirited Indian Resurgence Indian spirits fuse cultural heritage with innovation.

98 Inspired Journeys Fashion designer Anita Dongre shares how family and work shape her travel.

104

Jaipur's Cultural Renaissance

The city shines by blending the new with the timeless.

134

Destination Wedding Dreams

India's massive wedding market thrives on stunning places.

26

Culturally-immersive hospitality

Creating an authentic guest experience with built heritage.

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FROM INCREDIBLE INDIA TO IRRESISTIBLE INDIA

All you hear about on social media platforms and in mainstream media is how Indians are discovering their neighbourhood and countries further deep in Central Asia, and why foreign travellers are staying away.

So, at SOH, with our year-end The India Special, we are attempting to swing the spotlight back on one of the oldest countries in the world and its many charms. There are stories and narratives that only India can tell—of colonialera tea estates and Himalayan heights; of wild species that can be found in India and dense jungles; of temples and churches, monasteries and Buddhist viharas; of an entire sprawling city constructed by the Mughals outside Agra; of Varanasi, one of the world’s oldest living cities; and the Vijayanagara Empire that left behind Hampi, an architectural marvel of magnificent proportions.

There is still so much more to discover. India’s travel and hospitality landscape is witnessing a beautiful confluence of heritage design, immersive experiences of the region, and culinary revival. India’s regional cuisine is finding its rightful place at the table. An ancient civilzation, natural riches, and impeccable hospitality are formidable assets and soft powers that India can leverage to position itself as a global leader in the tourism industry.

Rediscover India with SOH’s year-end edition.

HOW HOTELS IN INDIA TRANSFORM INTO CULTURAL AMBASSADORS

In a rapidly evolving world of luxury hospitality, hotels in India are not just places to rest—they are immersive experiences celebrating the country’s diverse culture, cuisine, and heritage.

DEEPALI NANDWANI

When does a hotel stop being an accommodation and transform into a true representative of the country and location it is anchored in? We believe that when hotels bring the region and the country into the establishment by offering experiences, whether culinary, wellness or otherwise, that are redolent of the region they are in, they are true representatives of the Indian or regional identity.

Hotels in India often act as cultural ambassadors, blending luxury hospitality with authentic local experiences to immerse guests in the country's diverse traditions, cuisine, art, and heritage. Varq in The Taj Mahal Hotel, Delhi, for instance, serves modern interpretations of Indian dishes, while many of the Taj palaces host royal dining experiences.

Properties such as Umaid Bhawan Palace, Jodhpur, showcase Marwari architecture and art, offering guests guided tours of the palace’s museum and heritage-rich surroundings.

The Marwari Thali at Umaid Bhawan Palace is a regal dining experience that showcases the rich culinary heritage of Rajasthan. This elaborate thali typically features a variety of traditional dishes that represent the flavours of Marwari cuisine, with dishes such

as Dal Baati Churma, Ker Sangri (a tangy and spicy desert bean and berry preparation), Gatte ki Sabzi (gram flour dumplings in a yogurt-based curry), and Pyaaz ki Kachori. Desserts include Malpua (sweet fried pancakes) or Ghevar (a disc-shaped sweet made from flour and soaked in sugar syrup). The experience is not just about the food but also about the royal ambience of the palace, making it a memorable way to explore Rajput and Marwari cultures.

Taj Fort Aguada, Goa, is not just known for its sun-kissed beaches but also for its diverse flora, particularly the bounty of the cashew tree, which plays a pivotal role in the local culture.

The Vrikshamla therapy at Jiva Spa draws inspiration from Goa's lush landscapes and produce. The treatment involving cashew butter highlights Goa’s treasured resource—cashews, rich in vitamins and minerals. Cashew butter is particularly effective in replenishing moisture and repairing sun-damaged skin, making it an essential component of this treatment. The therapy includes a body polish with kokum, another local produce famous for its anti-inflammatory properties, leaving the skin lighter and brighter, and a full body massage with a signature blend with a rich base of cashews.

FROM LEFT: Varq at The Taj Mahal Hotel, Delhi serves modern interpretations of Indian dishes; Umaid Bhawan Palace, Jodhpur takes guests on guided tours of an in-house museum and heritagerich surroundings; cashew body butter, made from Goa's treasured resource, is used in the Vrikshamla therapy at the Taj Fort Aguada.

Taj Chia Kutir and Spa offers a special ‘Cherry Blossom Sojourn’ package during the blooming season, spanning cherry blossom-themed high tea and spa treatments. The delightful high-tea spread of teas and treats is inspired by the vibrant hues and delicate flavours of cherry blossoms. The menu features tea-infused pastries, dainty finger sandwiches, and floral-themed desserts, accompanied by Makaibari Tea Estate's premium organic teas. The tea experience is set against the backdrop of the picturesque Makaibari Tea Estate and views of the Himalayan foothills Rejuvenating spa therapies using ingredients and fragrances are inspired by cherry blossoms. Cherry blossom-infused oils and creams are believed to have hydrating and anti-inflammatory properties, leaving the skin soft and rejuvenated.

The Oberoi Udaivilas, Udaipur, mirrors Mewar's architectural traditions, with intricate frescoes, domes, and fountains. The hotel also introduces its guests to local folk traditions, particularly dances of the Kalbelia tribe and performances by Manganiyars.

CGH Earth is deeply rooted in local culture and eco-tourism. Marari Beach Resort introduces guests to coastal Kerala traditions, including toddy tapping and cooking classes within the hotel, besides Kalaripayattu performances. At Spice Village, Thekkady, with views of the cardamom fields and hills beyond, guests explore the hotel’s spice plantations, participate in cooking demonstrations focusing on Kerala cuisine with ingredients sourced from the organic garden, and explore the martial art form of Kalaripayattu.

Luxury boutique hotel Evolve Back at Hampi is designed to immerse guests in the history and culture of the Vijayanagara Empire. At evening storytelling sessions within a beautifully diya-lit hall, a historian narrates captivating tales from the Vijayanagara era. Guests can also embark on a guided tour within the hotel grounds that showcases the architectural influences of the Vijayanagara period, and learn about the intricate carvings, the significance of the layout, and the stories behind the design elements.

The Serai Resorts lean towards offering luxurious experiences with a strong emphasis

on nature and wildlife. The Serai properties are often located in biodiversity hotspots, making them ideal for birdwatching enthusiasts. At The Serai Chikmagalur’s OMA spa, body scrubs are made from indigenous wild ginger, sesame, honey and citrus. Fresh fruits from the garden, neem, fennel and local rice powder are used in body wraps. The culinary journey includes cuisine from the Mahad region, such as Akki Roti, a delicate rice-based roti, Koli Curry (chicken curry) served with rice or ragi mudde (finger millet dumplings), and Puliyodarai (Tamarind rice), a tangy dish infused with tamarind and spices. As Chikmagalur is the coffee capital of India, no breakfast is complete without experiencing freshly brewed filter coffee made with locally sourced beans.

At Orange County Resorts in Coorg, guests are introduced to the concept of coffee cultivation and treated to coffee tastings, offered

cooking demonstrations, and can enjoy Ayurvedic treatments using coffee, the local produce in scrubs. At SwaSwara by CGH, guests can learn to cook healthy meals from southern India, focusing on the use of minimal oil, no refined sugar, or flour, and based on the principles of Ayurveda.

At the other end of the spectrum is Juniper Bar at Andaz Delhi by Hyatt, which uses locally sourced botanicals to make in-house infusions for their gin. The bar offers over 40 unique gin infusions. One of its highlights is the Delhi Sapphire Gin, a playful take on the renowned Bombay Sapphire. This gin incorporates Indian spices like cumin, coriander, cardamom and ginger, alongside vanilla and orange, creating a complex and layered profile that reflects Delhi's rich culture.

The world of luxury hospitality, particularly in the leisure segment, is a fine amalgamation of opulence and culture.

LEFT: The Oberoi Udaivilas mirrors Mewar's architectural traditionals, with intricate frescoes, domes, and fountains.

ABOVE: Evolve Back at Hampi is designed to immerse guests in the history and culture of the Vijayanagara Empire.

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ABOVE: Taj Chia Kutir and Spa's 'Cherry Blossom Sojourn' package during the blooming season includes a cherry blossom-themed high tea.

BELOW: At Marari Beach Resort, guests are treated to a performance of Kerala's ancient martial art, Kalaripayattu.

ESSENCE OF LUXURY

Arq at Pichola by The Leela Palace Udaipur distills the spirit of Udaipur into a refined, lake-side luxury retreat.

RUPALI SEBASTIAN

The shimmering expanse of Lake Pichola has always reflected Udaipur’s timeless grandeur. Now, nestled along its tranquil shores, Arq at Pichola by The Leela Palace Udaipur reimagines luxury. True to its Sanskrit namesake—Arq, meaning ‘essence’—this collection of ultra-luxury villas distills the spirit of heritage and modern elegance into an intimate sanctuary.

Each villa is a study in contrasts—contemporary design intertwined with Mewar’s rich cultural tapestry—but these contrasts are never glaring or out of place. Instead, they are seamlessly woven together, creating an understated harmony that feels both timeless and refreshingly modern. Ornate mother-of-pearl chests and brass-inlaid wooden floors whisper of regal craftsmanship, while reimagined Thikri work adorns the headboards in sleek, linear forms. Lapis lazuli inlay marble flooring in the vanity areas adds an opulent yet understated touch, grounding the space in its historic roots.

The villas are designed to celebrate their surroundings. Expansive glass doors and windows frame Lake Pichola’s ethereal beauty, creating a seamless dialogue between the indoors and nature. Outdoor decks, paired with private temperature-controlled pools and jacuzzis, invite guests to revel in quiet, starlit evenings or tranquil mornings punctuated by birdsong.

Regal living

The Lake Villas, spanning 4,000sq.ft., are perfect for intimate escapes, offering elegantly appointed living spaces that open onto decks overlooking the lake. Meanwhile, the 9,000sq.ft. Family Villa, with its central courtyard, two bespoke bedrooms, and expansive living areas, is a haven for celebratory gatherings. Dedicated Palace Service associates curate tailored moments, from cultural immersions to private floating champagne breakfasts.

Outdoor decks are paired with private temperaturecontrolled pools and jacuzzis.

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ABOVE: The spatial narrative is heightend through regal craftsmanship—such as the Thikri work adorning the headboard of the bed.

BELOW: The luxurious waterfront villas are ensconced in lush greenery.

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Brass-inlaid wooden floors, sumptuous furnishings and crystal chandeliers create an understated opulence.

The Arq experience begins the moment you arrive. A dedicated electric boat ferries you across Lake Pichola to a grand welcome, complete with a petal shower and soothing foot ritual. Every element, from bespoke evening cocktails crafted by skilled mixologists to curated BBQs prepared by private chefs, feels like a personal narrative of indulgence.

Designed for tranquility and impact

The design team faced a delicate challenge— honouring the expansive grandeur of The Leela Palace while creating intimate spaces. By marrying Udaipur’s architectural codes with modern aesthetics, they achieved villas that are present in the now, yet anchored in tradition. Sustainability, too, was thoughtfully woven into the project. Most materials were sourced locally, celebrating regional artisans, while lapis lazuli and gold-plated accents were carefully selected for their unique allure. Even construction logistics leaned green, with materials transported via electric boats to minimise environmental impact.

Bespoke hospitality

Arq’s standalone villas promise unmatched privacy, setting it apart from traditional luxury accommodations. Each guest experience is hyperpersonalised, from cultural explorations to exclusive culinary journeys. This “palace within a palace” concept elevates hospitality to a new echelon, making every stay deeply personal and immersive.

At Arq by Pichola, Udaipur’s storied heritage harmonises with the understated luxuries of modern living. Every detail is a thoughtful gesture, crafted to make you feel like you truly belong.

OPPOSITE PAGE: Taj Devi Ratn Resort & Spa: within a shell of contemporary jaali-like lattices sits an almost kaliedoscopic composition of furniture and accessories rooted in the region's design ethos.

CULTURAL TAPESTRY CRAFTING A

By seamlessly integrating tradition with technology, Indian hospitality spaces can transform into cultural landmarks that captivate global travellers with authenticity and contemporary flair.

RUPALI SEBASTIAN

OPPOSITE

The design of Tesouro, Goa (a Raya Shankhwalker Architects creation), takes cues from the opulent mansions of South Goa. The high ceilings evoke a sense of grandeur, further enhanced by crystal chandeliers.

In the dynamic realm of hospitality , a significant transformation is unfolding in India. Travellers today seek more than just a place to rest; they yearn for immersive experiences that resonate with the local culture and heritage. Whether it's savouring tea under ancient trees or engaging in traditional crafts, both boutique and large hotels are curating unique activities that turn stays into voyages of discovery.

This shift, when translated spatially by incorporating vernacular design elements into contemporary hospitality environments, is not only aesthetically pleasing and deeply rooted in the locale's traditions but also offers guests a tangible connection to the region's identity, enhancing the authenticity of their stay.

As Khozema Chitalwala of Designers Group aptly notes: “The hospitality industry, as we all understand, works on commonality, which means that brands will

At Taj Theog Resort & Spa, Shimla, a metal screen with pendant timber spindles (inspired by similar elements suspended on eaves of local roofs) roots the spatial narrative to context.

have certain guidelines for all their properties. But within that, we need to include local nuances, local cultural influences to differentiate a particular hotel from others within a similar category or in the same location. A design story makes the project interesting not just for the property but for the guest and the overall experience as well.

“For international brands, especially those with rigid design standards, it’s vital to include subtle elements that unmistakably say, ‘You’re in India.’ Otherwise, how will a globetrotter truly connect with the richness of our cultural heritage and unique locales? Even a touch of these influences can transform a stay into an authentic and memorable experience.”

Raya Shankhwalker of Goa-based Raya Shankhwalker Architects avers: “I feel that Indian hospitality must establish a culture-sensitive approach to design reflecting our rich culture and crafts.”

Culture, an omnipresent muse

In India, culture is not merely a backdrop—it is the lifeblood of everyday life, inspiring everything from vibrant festivals and timeless crafts to a myriad architectural styles. Depending on the market and scale, this spatial inspiration can take various forms—ranging from full-scale architectural integration to the subtle infusion of thoughtful elements and details in hotels. It can also play out in different contexts: a heritage space restored and its vintage beauty enhanced by elements from the same period, or a modern space that celebrates the region by incorporating vernacular building traditions and artisanal methods in a contemporary manner.

Rajasthan, with its rich cultural and architectural heritage and a thriving tourism ecosystem centered around palaces, forts, and havelis, offers immense design possibilities at both macro and micro levels. “Rajasthan inherently exudes grandeur and royalty, which is what guests, especially wedding attendees, expect and cherish,” says architect Gyanendra Singh Shekhawat of IDEAS. “Elements like traditional arches, intricate carvings, and vibrant motifs not only add a cultural narrative but also create a feeling of opulence.”

In their design for The Leela Palace, Jaipur, Shekhawat explains, the goal was to create an opulent space that resonates with Jaipur’s royal legacy.

Traditional craftsmanship was pivotal in achieving this vision.

“From Thikri work and handcarved stone details to the use of Araish plaster on walls, the property is steeped in Rajasthani elegance,” he adds.

Beyond “culturally active” Rajasthan, architect Bobby Mukherji of Bobby Mukherrji Architects highlights other regions ripe for such design explorations.

“Places like Kashmir, religious hubs such as Varanasi, and south Indian destinations centered around temple experiences have immense potential,” he says. Mukherji also points out that regions with colonial history offer unique opportunities for design inspiration.

The silver domed-pavilions of The Leela Palace Jaipur hark back to built-heritage of Rajputana and the Mughals.

A notable example of colonial heritage architecture is The House of MG in Ahmedabad. Originally home to an influential industrial family and host to luminaries like Mahatma Gandhi, this early 20th-century building with verandahs and courtyards has been meticulously restored by descendant Abhay Mangaldas. Now a 37-key boutique property belonging to the RARE India collective, it retains its original handcrafted ethos, offering guests an authentic experience steeped in history and charm.

For another captivating example of a property that preserves its colonial and cultural essence, one must travel south to Kochi, a region deeply shaped by multiple colonial influences. Fort Kochi’s The Malabar House, part of the Relais & Châteaux stable, stands as a documented piece of the city’s historical fabric. Lovingly restored in the 1990s by Indophile owners Joerg and Txuku Dreschel, the property embodies Kerala’s rich traditions, colonial past, and artistic legacy.

“Indian culture and heritage are deeply ingrained in the design philosophy of The Malabar House,” say the Dreschels. “We’ve prioritised elements such as intricate wooden carvings, traditional tiled roofs, and antique furnishings that echo Kerala’s vernacular architecture. These motifs create a timeless connection to the region’s heritage.” Guests, they add, consistently praise how the property seamlessly integrates Indian design elements into its ambience. “Many have commented on how the spaces narrate India’s cultural story while offering contemporary comfort, leaving a lasting impression on both domestic and international travellers.”

Further north, in the Himalayan foothills, Sitara Himalaya (also a Relais & Châteaux member) offers another striking example of a property that seamlessly blends cultural heritage with modern design. A 10-room retreat by Anita Lal of Good Earth, it reflects the spirit of a Himalayan homestead

In The Savoy, Mussorie, FAB Studio preserved the essence of a 121-year-old structure while breathing new life into it.

FROM TOP: Contemporary versions of traditional elements of Himachali architecture at Taj Theog; modern renditions of chhatris at Taj Devi Ratn; bespoke five-star resort Hacienda de Bastora, designed by Raya Shankhwalker Architects reimagines the essence of a Goan home.

while embracing the region’s rich traditions. Perched at 8,200ft. in Manali’s Palchan region, the retreat is shaped by architect Sri Duni Chand, who brought his expertise in vernacular Himalayan design to its structure. The interiors feature Banarasi silk wallpapers adorned with sacred Buddhist cloud patterns and Chamba Rumal panels embroidered by local women, depicting Indian mythology. Locally sourced materials, such as Himalayan salt bricks and handcrafted wooden furniture, further root Sitara in its natural and cultural landscape.

Not too far from Sitara, Taj Theog Resort & Spa, Taj Hotels’ first foray into Himachal Pradesh, offers a larger yet equally thoughtful take on vernacularinspired design. Designed by Studio Lotus, this 90-key property draws heavily from local architectural traditions, presenting a contemporised expression of Himalayan aesthetics. “Handcrafted elements from the vernacular lexicon, made in locally sourced timber and stone, are brought forth to evoke traditional spatial gestures associated with hospitality and home-like warmth,” explains the design note from the studio. The property’s design narrative integrates timber-clad ceilings, custom-laid slate floors, and painted and plastered surfaces to showcase curated art forms. Key elements, such as the timber and stone backdrop behind the reception, reinterpret local carving patterns, while 6.5-metre-tall screens in the lobby echo the turn-wood spindles seen on the eaves of traditional Himachali roofs.

Sadly, not all regions can claim the enduring artistic and craft-rich heritage of states like Rajasthan. Goa, for example, has witnessed the gradual erosion of much of its traditional art and craft. “As a result, we often rely on cultural or traditional contextual references for our restaurant and hotel projects,” says Shankhwalker. “For instance, in one of our bar projects in South Goa, we drew inspiration from the grand mansions of the region to evoke a similar spatial experience.”

Tradition, viewed through a contemporary lens

Indian craftsmanship offers a treasure trove of inspiration for modern design, but reimagining heritage elements requires a delicate touch. Designers are finding innovative ways to reinterpret traditional techniques, ensuring that these rich, time-honoured details feel fresh, relevant, and effortlessly integrated into contemporary spaces.

“We always believe—and I think this is the most beautiful thing about art and design—that you can take something very authentic and layer it with everything that is relevant today,” says Saheba Singh, Design Director, FAB Studio. “For instance, a plain column might suddenly reveal a carving pattern in the centre, which then seamlessly blends back into the column. It’s a ‘now you see it, now you don’t’ effect that makes the forms more intriguing and less repetitive. Even subtle details, like the edge binding on a sharp stone table featuring a beautiful Indian moulding, can add a sophisticated layer of design without feeling contrived. The key is to incorporate these elements intelligently and creatively, ensuring they intrigue rather than overwhelm. This approach not only enriches the space but also carries the Indian design ethos forward in a meaningful and contemporary way.”

Shekhawat shares a similar sentiment, noting how traditional techniques like Thikri work, with its intricate use of mirrors, and Araish plaster, known for its subtle sheen, remain central to many of their adaptive reuse projects. “We recreate regal and royal designs with slight modern adjustments to cater to contemporary functionality while retaining their timeless elegance,” he explains. “This thoughtful integration allows

THIS PAGE: The Malabar House, origins circa 1755, weaves antique pieces such as pillars sourced from heritage homes in Kerala into its narrative for an authentic, immersive experience.

OPPOSITE PAGE: Aurika Udaipur takes the classic elements of the Udaipur-Rajputana style and distills them into something more new age.

travellers to enjoy the authenticity of Indian craftsmanship within a globally appealing framework of comfort and style.”

Engaging with craftspeople

Collaborating with local artisans and craftspeople is essential for creating spaces that exude authenticity and cultural depth. Whether through direct partnerships or working alongside art consultants, architects and designers strive to preserve traditional skills and craftsmanship. By incorporating these elements into their projects, they not only elevate the design but also contribute to the survival and revival of these invaluable art forms, keeping them alive as living traditions.

“In our recent project, the Sawai Madhopur Lodge, local artisans contributed to elements like the stone flooring and handcarved marble fountains in the courtyard, which beautifully embody the rugged yet elegant charm of the region,” reveals Shekhawat. Similarly, Chitalwala highlights a project in Uttarakhand that integrated local handcrafted trumpets as artefacts above the headboards, showcasing the rich traditions of the area.

However, Shekhawat acknowledges the challenges that come with working with traditional techniques. “The scarcity of skilled artisans, the complexity of these techniques, and the time-intensive nature of traditional materials, while vital for preserving authenticity, often prove impractical in today’s fast-paced construction environments,” he explains.

For some regions, it may be a case of too little, too late. “We tried to integrate the Goan craft of installing silver sheets on wooden

ARCHITECTS SPEAK ON USING TRADITIONAL ELEMENTS IN THE MODERN CONTEXT

GYANENDRA SINGH SHEKHAWAT

FOUNDER & PRINCIPAL ARCHITECT, IDEAS

“The scarcity of skilled artisans, the complexity of these techniques, and the timeintensive nature of traditional materials, while vital for preserving authenticity, often prove impractical in today’s fast-paced construction environments.”

KHOZEMA CHITALWALA CO-FOUNDER, DESIGNERS GROUP

“Within hotel design guidelines. we need to include local nuances, local cultural influences to differentiate a particular hotel from others...”

SAHEBA SINGH DESIGN DIRECTOR, FAB STUDIO

“The

most beautiful thing about

art and design is that you can take something very authentic and layer it with everything that is relevant today.”

BOBBY MUKHERJI FOUNDER, BOBBY MUKHERRJI ARCHITECTS

“Modern comforts are nonnegotiable. The ambience and decorative details might be classic, but the underlying functionality is state-of-the-art.”

RAYA SHANKHWALKER

FOUNDER, RAYA

SHANKHWALKER ARCHITECTS

“The west already uses Indian handloom as exotic elements of design and style. We need to be proud of our design traditions and evolve a new contemporary expression that blends modernity and tradition.”

substrates in one of our projects, but the traditional wisdom is lost. The results left a lot to be desired,” laments Shankhwalker. Mukherji echoes this sentiment, noting how Bengal, once renowned for its exquisite woodwork, now struggles to find artisans who can replicate the quality of colonial-era craftsmanship.

One solution, as Mukherji points out, is turning to regions where art and craft still thrive, with Rajasthan leading the charge, to recreate some of this lost glory. In other cases, architects opt to integrate elements that are quintessentially local and irreplaceable, while sourcing expertise from other markets to reproduce the rest. This careful balancing act helps preserve the spirit of traditional craftsmanship while meeting the demands of contemporary design.

Innovation through hybridisation

The intersection of tradition and technology has opened up exciting possibilities in design, enabling architects and designers to reimagine traditional crafts in contemporary contexts. By integrating modern tools and materials with age-old techniques, they not only preserve the authenticity of traditional art forms but also make them relevant and relatable to a global audience. This fusion of the old and the new creates designs that are innovative, functional, and timeless, bridging the gap between heritage and modernity.

“For instance, if we want to do an inlay or engraving with a traditional motif, we can now execute it using modern tools and materials,” says Saheba Singh. “This blend of traditional artistry with contemporary technology not only enhances precision and efficiency

Balancing Tradition and Comfort

MODERN TRAVELLER EXPECTATIONS

Designing for today’s hospitality industry involves a delicate balance—meeting the expectations of travellers seeking culturally immersive experiences while ensuring modern comforts. In regions like Rajasthan, where palace hotels evoke grandeur and romance, this interplay between tradition and innovation becomes especially significant.

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“People who visit places like Rajasthan and stay in palace hotels or properties designed to look like palaces want that experience,” says Bobby Mukherji, Founder, Bobby Mukherrji Architects. “They envision having a wedding or celebration in that kind of setting. You can’t go too modern in such cases.”

He explains that the design approach also varies by brand. “For example, our designs for Marriott Jaipur and Aurika Udaipur meld traditional styles with contemporary infusions. Of the two, Aurika has a more classic touch. Usha Kiran Palace in Gwalior, on the other hand, was already a palace, so we drew inspiration from what might have been done during its era and brought that into our design.”

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Managing the expectations of travellers, Mukherji notes, also relies on integrating modern technology seamlessly into the aesthetic. “Modern comforts are non-negotiable. The ambience and decorative details might be classic, but the underlying functionality is state-of-the-art. For instance, a rain shower may look vintage, but it offers a modern bathing experience. The faucet might have a classic design, but it provides hot and cold water with a soft, controlled flow. Spotlights may be concealed as decorative elements, but they are technically advanced downlights.”

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Gyanendra Singh Shekhawat, Founder, IDEAS, highlights how the use of courtyards, a hallmark of traditional Indian architecture as an important strategy for passive cooling, has changed. “Historically, courtyards served as spaces for socialising and ventilation, but they lacked modern amenities. Today, we adapt these courtyard designs to retain their charm and purpose as relaxation areas, while integrating HVAC systems in the surrounding rooms to ensure modern comfort,” he explains.

THIS PAGE: One of Ahmedabad's oldest buildings, boutique hotel The House of MG represents the colonial architecture of the early 20th century. Its character has been painstakingly restored through renovations which are still ongoing.

but also allows these crafts to evolve naturally. When traditional motifs are expressed using modern materials, they resonate with global travellers. They appreciate the authenticity of the craft while relating to the relevance of modern materials. It makes the craft feel timeless yet globally appealing.”

Singh emphasises how advancements like water jet cutting, etching, and materials such as GRC (Glass Fibre Reinforced Concrete) open new possibilities. “These methods provide impeccable finishes, meet tight timelines, and

control costs while keeping traditional materials relevant in contemporary design. The key is striking a balance between handcrafted elements and the right use of technology, honouring traditional techniques while pushing creative boundaries.”

Chitalwala echoes this, citing examples like the headboards at Devi Ratn. “We created ‘ratna sparkles’ on the headboards as a representation of diamonds, combining traditional mirror work with CNC technology. The wooden CNC forms were made in a factory, and the mirrors were added locally in Rajasthan. This fusion allows traditional designs to be replicated in innovative ways while preserving their essence.”

Incorporating Indian traditions into contemporary hospitality is more than just a design choice—it’s a celebration of the country’s identity. "The west already uses Indian handloom as exotic elements of design and style," says Shankhwalker. "We need to be proud of our design traditions and evolve a new contemporary expression that blends modernity and tradition. I see Indian craftmanship playing an increased in hospitality design." That's certainly a vision worth celebrating.

The design of Sitara Himalaya honours the traditions, the land and the timeless beauty of the region.

WHY INDIA REMAINS THE ULTIMATE TIMELESS DESTINATION

Amid the chatter of neighbouring countries stealing the tourism spotlight, India stands resilient with its kaleidoscope of cultural, spiritual, and culinary treasures. From royal palaces to spiritual sanctuaries, and ancient traditions to modern innovations, the country continues to captivate travellers with its unparalleled diversity and hospitality. The question is: are we ready to leverage its full potential?

Why India, you ask?

Increasingly, the narrative, particularly among Indian travellers, has veered around how our neighbours—from Sri Lanka to Vietnam—have got their tourism game on fleek and how the country lags when it comes to tourism infrastructure and experiences. How do you break through this chatter, particularly on social media platforms? By not treating the chatter with disdain, instead, listing out all the charms that continue to make India the timeless destination it is.

There is a lot about India that makes it unreal. It is a destination that exists in some kind of technicolour tint—flamboyant and spiritual at the same time, a kaleidoscope of experiences—cultural, spiritual, culinary, heritage, and nature. India, a land of astonishing diversity, has everything to captivate travellers with its blend of ancient traditions and unparalleled hospitality.

The narrative unfolds with India’s cultural depth—its historic architecture and spiritual traditions that draw seekers. Each state offers immersive experiences that feel both timeless and contemporary. Culinary tourism emerges as a defining factor in India’s appeal. The country’s regional cuisines, rooted in centuries of history, invite travellers on a sensory journey.

India’s travel industry, enriched by experiential tourism and luxury offerings, can play a pivotal role in shaping the global narrative around cultural and culinary exploration. The ability, but are we ready to leverage the entire potential that this country, which is like an entire subcontinent, has to offer?

Born from the Tethys Sea over 40 million years ago, the Himalayas are the world's youngest mountain range.

PHOTO BY SANKET BARIK ON PEXELS

PALACES AND

BY

Laxmi Vilas Palace in Vadodara, Gujarat is one of the largest private residences in the world, four times the size of Buckingham Palace.

PHOTO

ROYALTY

Taj Lake Palace in Udaipur, a white marble marvel appearing to float on Lake Pichola, is a celebrated heritage hotel.

The institution of monarchy in India is as old as the Rigveda, which dates back to at least 1500 BCE. Clearer historical records emerged around the 3rd century BCE with the rise of the Maurya empire. Subsequent centuries witnessed the rise and fall of many dynasties: the Kingdom of Cochin and the Travancore Royal Family, Kerala; Tamil Nadu’s Chola Dynasty, the Pallava Dynasty, and Padukkottai Kingdom; the Marathas, who ruled parts of Maharashtra and Baroda; Mewar, Jaipur, Jodhpur, and Bikaner dynasties of Rajasthan, along with smaller confederacies; the Manikya Dynasty of Tripura; the Nawabs of Hyderabad as well as the Holkars of Maheshwar and Scindias of Gwalior. Their stories and tales of splendour, bravery and regality find resonance in the palaces and the monuments they built.

Palace and fort hotels: Across India, restored palaces and forts like Gwalior Fort in Madhya Pradesh, City Palace and Amer Fort in Jaipur in Rajasthan, Golconda Fort in Hyderabad, Jaisalmer Fort, Kangra Fort in Himachal Pradesh, Mysore Palace in Karnataka, Laxmi Vilas Palace in Vadodara, and Cooch Behar Palace in West Bengal, welcome travellers.

Nestled within six meticulously restored 18th-century buildings, Ahilya Fort Hotel offers 19 uniquely charactered rooms.

CLOCKWISE FROM LEFT: The LaLiT Grand Palace in Srinagar, once the royal residence of Maharaja Pratap Singh, is a heritage property set against the backdrop of the Dal Lake and Zabarwan Mountains; Jaisalmer Fort, a UNESCO World Heritage Site, is a golden sandstone marvel rising from the Thar Desert, often called the 'Living Fort' as it remains home to a thriving community; Mysore Palace, an architectural masterpiece in Karnataka, blends Indo-Saracenic, Hindu, and Mughal styles.

Offering a far more immersive experience infused with the magic of the royal era are the palace and fort hotels synonymous with royalty like Jaipur's Rambagh Palace with Rajasthan-Mughal architecture and gardens. Umaid Bhavan Palace in Jodhpur once housed the royal family, while Taj Lake Palace in Udaipur sits on an island in Lake Pichola. Neemrana Fort Palace, a 15th-century fort, and Bhopal’s Jehan Numa Palace, once home to the Begums, offer historical allure. Maheshwar’s Ahilya Fort was ruled by Queen Ahilyabai Holkar, while Kolkata’s Rajbari Bawali, a 19th-century zamindari palace, has been beautifully restored. The LaLiT Grand Palace in Srinagar was the residence of Maharaja Pratap Singh, and Sawantwadi Palace was built by the Bhonsale dynasty of Maharashtra and Goa. Varanasi’s Nadesar Palace sits at India’s spiritual heart, and Stok Palace Heritage, former home of the Ladakhi royals, offers views of Stok Kangri mountain.

PHOTOS

SPIRITUAL

The Golden Temple in Amritsar, a sacred pilgrimage site for Sikhs, is renowned for its gold-covered architecture and restful surroundings.

Vaishno Devi, nestled in the Trikuta Mountains in Jammu, is a revered pilgrimage site, attracting millions of devotees each year.

PHOTO BY ABHINAV SHARMA ON UNSPLASH; SHUTTERSTOCK

INDIA

Varanasi, one of the oldest living cities, is a spiritual hub on the banks of the Ganga, where ancient traditions and rituals unfold along its atmospheric ghats.

India is not just the land of the Vedas and Upanishads , of Ramayana and Mahabharata. It is also where the great Mahavira once walked the earth, setting up Jain viharas, and where Buddha attained nirvana. Indian festivals reflect centuries-old spiritual and religious heritage. Varanasi and Ayodhya in northern India, sacred rivers such as Ganga and Narmada, on the ghats of which is set the temple town of Maheshwar; Madurai’s ancient temple allure in the south, to Bodh Gaya, where Buddha achieved nirvana; the exquisite Mahabalipuram shore temples; Amritsar’s Golden Temple, considered Sikhism’s mecca, to Somnath’s Lord Shiva temple, which was been demolished countless times by invading armies, and rebuilt; Haridwar and Rishikesh’s sacred Ganga river, temples and yoga ashrams; and now Ayodhyas’ Ram Temple, India’s spiritual and religious travel space is waiting to be explored to its highest potential.

Spiritual and religious festivals: Prayagraj (Allahabad), where the Ganga, Yamuna, and mythical Saraswati rivers converge at the Triveni Sangam, hosts the Maha Kumbh Mela every 12 years. This massive gathering, with a temporary city built for the occasion, will occur in 2025. Witness the spectacle of Dev Diwali in Varanasi and Ayodhya, where millions of diyas illuminate the ghats and alleyways. Maharashtra's Ganesh Chaturthi celebrates Lord Ganesh with elaborate idols, singing, dancing, and feasting. Kolkata and Bengal come alive during Durga Pujo, as families unite to venerate the mother goddess in artistic pandals. Kerala's Onam harvest festival features snake boat races and grand feasts, while the Hemis Festival in Ladakh showcases masked monks performing Cham dances.

Durga Pujo, a grand celebration in Bengal, honours the triumph of Goddess Durga over evil, with elaborate idols, vibrant processions, and festive cultural performances.

Ganga Aarti, held at Varanasi's ghats, is a mesmerising spiritual ritual in which the holy river is worshipped with the lighting of lamps, chanting of hymns, and rhythmic offerings.

CULINARY CULTURE

The food served at Naar, Chef Prateek Sadhu's restaurant, offers a contemporary take on Himalayan cuisine.

India’s incredibly diverse cuisine reflects its geography, climate, culture, religion, and historical trade. Northern Indian cuisine, particularly Punjab and Rajasthan, features wheat, dairy, and spiceladen dishes, while Lucknow (ancient Awadh) excels in meat preparations. Southern India favours rice, coconut, tamarind, and mustard seeds in vegetarian and meat dishes. Western India, especially the coastal areas, highlights rice and seafood, while the east enjoys rice, fish, and mustard. Northeastern cuisine incorporates rice, bamboo shoots, fermented fish, pork, and wild greens. From the smoky flavours of Kashmiri Wazwan to the intricate spices of Goan coastal fare and Kolkata's decadent sweets, India offers a gastronomic adventure for every palate.

Specialised culinary experiences: With farm-totable initiatives, curated food trails, and modern chefs innovating with traditional flavours, India’s culinary scene is more dynamic than ever. Chef Anjali Ganapathy showcases Coorgi cuisine through popups at her picturesque home and luxury hotels. Chef Shubhra Shankhwalker preserves Goan Saraswat

CLOCKWISE FROM LEFT: The Lobster Village at Taj Exotica, Andaman features fresh, locally sourced lobsters and seafood amidst the tropical surroundings of the island; the Bohri Kitchen offers an immersive culinary experience with traditional Bohri thaal meals; Sadhya , a traditional feast from Kerala, features an elaborate spread of vegetarian dishes served on a banana leaf.

cuisine, highlighting lesser-known recipes and seasonal ingredients in dishes like Khatkhate and Hog Plum Curry. The Bohri Kitchen, led by Munaf Kapadia, popularises traditional Bohri thaal, a multi-course feast with savoury and sweet delicacies. Chef Prateek Sadhu's restaurant Naar offers a modern take on Himalayan cuisine, featuring dishes like Sunderkala (hand-pulled noodles with yak blood sausage) and Masala Carrots, blending flavours from Ladakh, Uttarakhand, and Kashmir.

THE MOUNTAINS

Born from the Tethys Sea over 40 million years ago, the Himalayas are the world's youngest mountain range. Their name, meaning ‘Belonging to Shiva’ in Sanskrit, evokes the Hindu god's power and spirituality. The Shivalik hills (900-1,500mtrs.) are forested, with river valleys and hill stations like Mussoorie and Shimla. The Lesser Himalayas (1,500-3,000mtrs.) offer trekking destinations in valleys like Kullu and peaks like Kangchenjunga. The rugged section boasts Mount Everest (in Nepal), Kangchenjunga, and Nanda Devi, exceeding 8,000mtrs., with glaciers and cliffs. Beyond lies the Trans-Himalayan region of Ladakh, a cold desert with valleys like Zanskar and Spiti.

Himalayan adventure: Across the Himalayas are easy and tough trekking routes, among them the

Chadar Trek in Ladakh, where you walk on the frozen Zanskar River, the Valley of Flower in Uttarakhand, famous for vast meadows of wildflowers, and the Roopkund trek. Manali, Gulmarg, and Auli are India’s paragliding and skiing destinations. The Himalayas are home to Buddhist monasteries and Hindu temples such as Hemis Monastery in Ladakh and the Kedarnath and Badrinath temples of Uttarakhand. Across the Himalayas are hotels and premium homestays that offer a glimpse into the lifestyle and cuisine of the mountain people, including the Tibetans who sought refuge in India after China took over their homeland, besides unbeatable views. Hemis National Park in Ladakh is India’s mountain sanctuary and home to the snow leopard.

The Chadar Trek in Ladakh is a thrilling winter adventure where trekkers walk on the frozen Zanskar River.

THE COASTLINE

An aerial view of Visakhapatnam, with the Bay of Bengal's sparkling waters stretching out to the horizon, as seen from the Titanic Sea View point, Kailasagiri.

The Andaman Islands, with their pristine beaches, crystal-clear waters, and vibrant coral reefs, are a tropical paradise for nature lovers and adventure seekers alike.

Goa's coastline, stretching over 100kms., is known for its golden beaches, vibrant nightlife and scenic beauty.

Kerala houseboats, known as 'kettuvallams,' offer a floating experience through the tranquil backwaters, providing a serene escape amidst lush landscapes.

Did you know India's coastline stretches for approximately 7,516kms. (about 4,700 miles), making it one of the longest in the world? And that there is more to it than the beaches of Goa and Mumbai? The Malabar Coast is home to backwaters, tranquil beaches, and lush greenery; Kerala offers a variety of coastal experiences, from the famous Alleppey Backwaters to the beaches of Varkala and Kovalam. The Karnataka coast offers less-crowded beaches like Gokarna and Kudle Beach, as well as the historic port city of Mangalore. It’s also home to a serene Udupi city. The Coromandel Coast has pristine beaches and rich temple culture, with Tamil Nadu’s coastline offering attractions such as Marina Beach (Chennai), peaceful Mahabalipuram beaches, and the coastal town of Kanyakumari where three seas meet, besides Pondicherry, famous for its French town. Maharashtra’s Konkan Coast is a blend of bustling cities and peaceful beaches. Alibaug, Ganapatipule, and Diveagar are serene coastal escapes, while Harihareshwar and Murud offer a secluded experience. Goa is a blend of nightlife, beaches, culture and natural getaways. Odisha’s Utkal Coast has a long stretch of beaches and temples, such as Puri beach town, which is home to the heritage Puri temple and endangered turtles. West Bengal’s coastline is rugged and turbulent, with beach towns like Shankarpur and Digha.

Island adventure: India's islands are tropical havens brimming with laid-back charm. Andaman and Nicobar, with crystal-clear waters and scuba diving adventures, also holds history in Port Blair's Cellular Jail.

Lakshadweep, sharing an archipelago with the Maldives, offers a tropical ecosystem and adventure sports. Daman and Diu narrate tales of Portuguese rule, while Kochi's islands unveil the Malabar region's historical trade routes. Sunderbans, the world's largest mangrove forest in the Bay of Bengal's Ganges Delta, beckons with wildlife safaris. Majuli Island in Assam, home to monastic institutions and river cruises, faces the looming threat of climate change.

PHOTOS BY OLHA KOLESNYK , RAHUL

ANCIENT

Sure, there is the Taj Mahal, a UNESCO World Heritage Site and the labour of love that has stood the test of time. But there is so much more that is yet under-leveraged or underrated. About 40kms. from Agra is Fatehpur Sikri, a sprawling city built by Emperor Akbar, which remains a magnificent Mughal relic despite being abandoned due to water scarcity. Tawang Monastery in Arunachal Pradesh, the second largest in the world, stands at 10,000ft. abive sea level, housing 65 residential buildings and a 28-foot-tall gilded Buddha statue.

Dholavira, the Indus Valley Civilization ruins in Gujarat, reveals advanced urban planning and water systems. The rock-cut caves of Badami in Karnataka, showcase intricate carvings and sculptures celebrating Hindu, Jain, and Buddhist traditions. Maharashtra's Aurangabad region boasts rock-cut caves featuring Buddhist viharas and Hindu temples with Ajanta and Ellora complexes. Odisha's Sun Temple at Konark, a 13th-century marvel, is designed as a colossal chariot of the sun god.

Chola Temples, built during the reign of the Chola dynasty (circa 9th to 13th century CE), are the finest examples of Dravidian architecture and Tamil culture. These UNESCO World Heritage Sites under the collective name ‘Great Living Chola Temples’ are celebrated for their architectural brilliance and intricate sculptures.

Must-explore ‘Big’ Temple: Raja Raja Chola’s Brihadeeswarar Temple in Thanjavur, dedicated to Lord Shiva. Highlights include a 216-foot vimana (the temple tower), a massive Nandi statue carved from a single stone, and intricate frescoes and sculptures.

Beyond grand monuments, the Indo-Portuguese mansions of Goa, the painted havelis of Shekhawati, and the atmospheric Rajbadas of Kolkata and Bengal are evocative of life as it once was. Some have been transformed into holiday homes, while others are part of India’s living heritage. The Shekhawati region of Rajasthan enjoys the moniker ‘Open art

Tawang, nestled in the northeastern Himalayas of Arunachal Pradesh, has breathtaking landscapes, ancient monasteries, and rich Tibetan Buddhist culture.

though

HERITAGE

gallery’ because of its intricately painted havelis (mansions), temples, and frescoes. While the havelis dominate the landscape, the temples of Shekhawati are equally fascinating for their art, architecture, and cultural significance. Goa’s mansions are a fusion of Portuguese, Indian and Baroque architectural styles, and feature wide verandahs and ornate balustrades. Figueiredo Mansion in Loutolim dates back 400 years and now hosts Portuguese-style high tea and Mando evenings, a 19th-century musical form of the Goan Christians. Palácio do Deão in Quepem was constructed in 1787 by a Portuguese nobleman and overlooks the Kushavati River. The Rajbaris (or Rajbaras, meaning ‘royal palace’) of Bengal refers to the grand ancestral homes of the zamindars (landowners) and royalty of undivided Bengal, reflecting the opulence and cultural richness of an era that will never return. These estates, scattered across West Bengal and parts of Bangladesh, are repositories of history, art, and traditions. The Cooch Behar Palace, modelled after

Buckingham Palace, is a magnificent example of classical Western architecture. Sovabazar Rajbari in Kolkata is famous for its Durga Puja celebrations and dates to the 18th century. Rajbari Bawali in Kolkata is a restored 250-year-old mansion blending rural Bengal charm with opulence.

Heritage home stays: Many Rajbaris, like Rajbari Bawali and Itachuna Rajbari, have been converted into boutique hotels and offer a royal experience. Rawla Narlai in Pali is an off-the-grid gem and blends rustic charm and royal luxury amidst the Aravallis. Chittoor Kottaram in Kochi is a serene palace retreat on the banks of the backwaters. Woodville Palace in Shimla is a colonial-era residence with Art Deco interiors. Shivavilas Palace in Sandur is a luxurious gateway to the ancient Vijayanagara Empire in Hampi. Chettinad Mansions in Karaikudi has opulent mansions with traditional culinary experiences. Rokeby Manor in Mussoorie is a colonial bungalow turned luxury boutique hotel with mountain views.

Shivavilas Palace in Hampi, a blend of royal grandeur and historical significance, offers a glimpse into the region's regal past amidst ancient ruins.

Fatehpur Sikri,

now in ruins, was once a majestic Mughal city built by Emperor Akbar, known for its stunning architecture.

THE WELLNESS PARADIGM

India's wellness journey is a transformative narrative, with each region offering a unique path to rejuvenation: the serene backwaters of Kerala is home to Ayurveda, while the spiritual heights of the Himalayas host yoga ashrams. The Himalayas, with retreats in Dharamshala and Ladakh, offer mindfulness practices, sound healing, and traditional Tibetan medicine, creating a deeply spiritual and restorative experience. India's rich spiritual legacy is deeply interwoven with its wellness offerings. At sacred cities like Varanasi and Haridwar travellers can participate in soul-stirring rituals such as the Ganga aarti, while ashrams provide tranquil spaces for introspection and meditation. Nature retreats in Wayanad and Silent Valley harness the healing power of the wilderness through immersive experiences like forest bathing and eco-therapy.

Ayurveda and yoga: Kerala, the birthplace of Ayurveda, invites travellers to immerse themselves in centuries-old therapies amidst lush greenery. Iconic retreats like Somatheeram and Carnoustie Ayurveda and Wellness Retreat offer transformative Panchakarma detox programs; the tranquil backwaters are an ideal setting for healing and relaxation. Further north, Ananda in the Himalayas, nestled near Haridwar, blends Ayurvedic wisdom with luxury, offering personalised wellness journeys. Rishikesh, the 'Yoga Capital of the World,' is a cornerstone of India's wellness offerings. Along the sacred Ganga River, travellers can deepen their practice at renowned ashrams like Parmarth Niketan or find solace in meditation. For a more contemporary yoga experience, Goa and Mysore offer tranquil settings that blend tradition with modern approaches.

The Himalayas host a number of yoga ashrams that provide serene settings for contemplation and practice.

PHOTO BY QAYAAM GAH, JAMMU & KASHMIR, HIMASHU LAKHWANI

TEA TOURISM

The British who traded with China in tea and opium, and used India as a conduit for both, introduced this miracle beverage to the country in 1837, when the British East India Company established the first tea garden in Assam. In over two centuries, Indians, who had never sipped tea before, adopted the beverage with a passion rarely seen. Today, India is a leading tea producer, with varieties like Manohari Gold Tea fetching astronomical prices. Vast tea estates dot the landscapes of Assam, Darjeeling, Dooars, Nilgiris, Kangra, Munnar, and Tripura, offering a glimpse into the colonial past. Experience the legacy of tea with stays in elegant

The 165-year-old Makaibari Tea Estate offers organic tea experiences.

bungalows, plantation tours, factory visits, and breathtaking views.

The tea estate experience: Glenburn in Darjeeling is a luxurious retreat with stunning views of the Kanchenjunga. The Makabari Tea Estate, again in Darjeeling, offers eco-friendly stays and organic tea experiences. Wild Masheer in Assam has colonial-era bungalows in lush plantation settings and experiences of the bucolic villages, while Munnar’s Kolukkumalai Tea Estate is a high-altitude tea experience, and Banasura Hill Tea Retreat in Wayanad combines tea with natural Kerala forests around.

Africa has aced the wildlife game, while India continues to flounder, despite its vast offerings— lush rain forests to deciduous jungles, tropical forests to the Himalayan jungles, mangrove forests to riverine ones. And an incomparable biodiversity, except maybe in wild Africa, and that’s because of the way the African continent has nurtured its wild world (except for the times when hunting has been allowed in return for dollars). India boasts unique species like the Bengal tiger, Asiatic lion, elephants, rhinos, the Great Indian Bustard, the elusive snow leopard, and the Malabar Squirrel. Tribes like the Bishnois, Rabaris and Mirs, and projects like Project Tiger champion conservation, but habitat encroachment remains a threat. It was a British tourist who opened my eyes to our richness: “Back home in Britain, we celebrate when we see a kingfisher. Here, you spot them everywhere in Kerala or Goa.” Over the years, wild India has come under threat by a growing population encroaching on their land, and yet, there is enough for us to still preserve and nurture. Many hotels

WILDLIFE

Ranthambore, located in Rajasthan, is home to a thriving population of tigers, and offers an unforgettable safari experience.

have leveraged wild India by offering safaris and excursions into the jungles.

The sanctuaries: India's diverse sanctuaries offer incredible wildlife encounters. Explore Ranthambore with its historic ruins, Tadoba and Bandhavgarh where tigers reign supreme, or Gir, home to the Asiatic lion. Witness one-horned rhinos in Kaziranga, elephants in Periyar, and migratory birds in Keoladeo National Park. Venture to Nagarhole for tigers, leopards, and elephants, Hemis National Park for high-altitude wildlife, and Wayanad for elephants and gaurs. Cruise through the Sundarbans, the world's largest mangrove forest, to encounter swimming tigers, Irrawaddy dolphins, and crocodiles. Keoladeo National Park in Rajasthan is home to migratory birds, particularly the Siberian crane. There are smaller and equally important sanctuaries where India’s wild citizens walk the dense jungles. Among species that are indigenous to India are the freshwater dolphins in the Ganga. Well-known photographer and conservationist Shaaz Jung offers immersive wildlife photography experiences in the jungles of India, particularly Kabini in Karnataka, where he has photographed a black panther.

TOURISM

THE DESERT SAFARI

From mountains to the desert ….there isn’t one topography that defines a desert in India. There is the Thar desert stretching over 200,000sq.kms., which very few people have crossed successfully; there is the white desert of Rann of Kutch, with its vast salt pans and interesting moonscapes; and there is the cold desert of Ladakh, kilometres on kilometres of neverending desert region.

A landscape of sand and mountains: The Thar Desert spans parts of Rajasthan, Punjab, Haryana,

and Gujarat, extending into Pakistan. Experience its magic with a desert safari from Jaisalmer, a city known for its golden-hued architecture reflecting the surrounding landscape. Rann of Kutch, a salt marsh with a vast, barren beauty, is home to the Kutchi people, renowned for their exquisite textiles. It also hosts the Rann Utsav, a vibrant cultural festival. Ladakh's cold desert encompasses the Zanskar Valley, Nubra Valley, and Pangong Lake, featuring barren mountains, salt flats, and elusive wildlife like the snow leopard.

The Rann of Kutch, a vast salt desert in Gujarat, is famous for its surreal landscapes and a vibrant Rann Utsav festival.

Sabyasachi Mukherjee and Raw Mango's work reflect India's heritage of intricate craftsmanship, rich fabrics, and blending of traditional and contemporary styles.

India has over 400 million artisans and thousands of handmade traditions, some of which are slipping into oblivion. From textile traditions to metalwork, and Pashmina to wood carvings from Rajasthan, there are over 2,000 years of handcrafted traditions that make the country a great shopping destination. These objects and textiles not only offer insights into India's diverse cultural heritage but also make for unique, meaningful souvenirs for travellers interested in more than surface interaction.

Handmade traditions: Moradabad's brassware showcases traditional craftsmanship in decorative items like lamps and vases. Ladakh and Kashmir's Pashmina shawls embody the nomadic shepherds who raise Pashm sheep and the Kashmiri artisans who weave these luxurious textiles. Varanasi's terracotta pottery reflects local mythology and daily life, while its Banarasi silk sarees, woven with gold and silver threads, are coveted by brides. Revived from near extinction, Chanderi from Madhya Pradesh and Maheshwari from Maheshwar are known for their cloud-like lightness. Though West Bengal's Jamdani may no longer pass through a ring, its softness and ancient weaving technique endure. Contemporary designers and brands like Forest Essentials, Kama Ayurveda, Sabyasachi, Rahul Mishra, Buna, Raw Mango, Nappa Dori, and Okhai champion traditional textiles and craftsmanship, offering modern interpretations of these ancient handmade traditions.

HANDMADE IN INDIA

OFF-GRID IN INDIA

HAMPI

The New York Times recognised Hampi as a top global destination, and for good reason. It's more than just evocative ruins and Ramayana legends; it's the landscape itself that captivates. Imagine a surreal world scattered with enormous, sculptural boulders, many the size of houses. These ancient rocks, perhaps among the oldest on earth, evoke a primeval cataclysm, as if mountains once erupted in a shower of stones. But local lore offers a more fantastical explanation: these rocks were hurled by the armies of the monkey kings Bali and Sugriva.

LIVING ROOT BRIDGES, MEGHALAYA

Deep in Meghalaya's rainforests, living root bridges, grown from the roots of native rubber trees, form intricate latticework crossings over turbulent rivers. Hailed as ‘engineering marvels’ by National Geographic and recognised as a UNESCO World Heritage Site, these bridges can support over 60 people and last for centuries.

NOMADIC RABARI LIFE, GUJARAT

The nomadic Rabari life in Gujarat offers travellers an immersive glimpse into an ancient way of living that is deeply connected to the land, tradition, and culture of the region. The traditionally semi-nomadic pastoralist community has a fascinating lifestyle and cultural heritage that blends the ancient and the contemporary, with a deep connection to nature.

NILGIRIS

The Nilgiri Hills, also known as Blue Mountains, offer a captivating escape in southern India. Straddling Tamil Nadu, Kerala, and Karnataka, this biodiversity hotspot enchants with high-altitude grasslands, scenic tea plantations, and cultural heritage of the Toda, Kota and Irula tribes. Explore nature trails and immerse yourself in the magic of these mountains, where a glimpse of a fading ancient world awaits.

CAVING IN MEGHALAYA

Meghalaya's caves, with their intricate limestone formations and unexplored underground terrains, are a premier caving destination. The Sohra Caves stand out with their mesmerising waterfalls and crystal-clear streams flowing through chambers adorned with stalactites, stalagmites, and otherworldly formations.

BIRYANI TRAIL ACROSS SOUTHERN INDIA

Rice, biyyam (Telugu), arici (Tamil), ari (Malayalam), a staple across southern India, take centre stage in the region's diverse biryanis. Savour the iconic Hyderabadi Biryani, with its layers of slow-cooked rice, crispy fried onions, chillies, and chicken. Or indulge in the Kalyani Biryani, another Hyderabadi classic, featuring mutton and a distinct blend of tomatoes, cumin, and coriander. Chennai Biryani showcases fragrant Seeraga Samba rice and marinated meat, while Tamil Nadu's Dindigul Biryani comes with a side of boiled eggs. Kerala's Malabar Biryani delights with Kaima or Jeeraksala rice and a fragrant masala mix of coconut, cinnamon, cloves, and cardamom. Each biryani offers a unique and flavorful culinary experience.

THE WETTEST PLACE ON EARTH

With living root bridges made from rubber trees and river caves, Mawsynram, near Cherrapunjee, is considered to be one of the wettest places on earth. It receives an annual average rainfall of about 467in. (11,871mm.), which is significantly higher than any other region globally.

SAFFRON FIELDS AND APRICOT ORCHARDS IN KASHMIR’S HIGHER REACHES

The higher reaches of Kashmir boast native agricultural treasures: saffron and apricots. Pampore's saffron fields, nestled along the Jhelum River, yield a prized spice renowned for its intense aroma, flavour, and colour, essential in Kashmiri Kahwa and dishes like Rogan Josh. Kashmiri apricots, with their sweet and tangy flavour, thrive in orchards across Kulgam, Anantnag and Pulwama, often set against a breathtaking backdrop of snow-capped mountains.

KANNAUJ

Embark on an attar trail in Kannauj, Uttar Pradesh, India’s ‘Perfume Capital.’ This historic town, renowned for distilling scents for perfumeries worldwide, offers a sensory journey through its centuriesold tradition. Experience the unique mitti attar, or earth's perfume, extracted from parched clay using timehonoured techniques. Kannauj's perfume-making legacy, perfected under the Mughal emperors, continues to enchant with its fragrant heritage.

EDEN GARDENS

Cricket is a religion in India. The temple? Eden Gardens, Kolkata. The 2001 India versus Australia test win will be ingrained in the minds of Indians forever and it took place right here—the mecca of Indian cricket and one of the oldest and largest stadiums in the country.

A RIVER CRUISE DOWN THE BRAHMAPUTRA

The Brahmaputra River flows through three states in northeast India, carrying with it ancient cultural memories. A river cruise offers a fascinating journey through Assam and Arunachal Pradesh, along which you can witness natural beauty, diverse cultures, and abundant wildlife. Explore the biodiversity hotspots of Kaziranga and Manas National Parks, both UNESCO World Heritage Sites and experience the magic of this legendary river.

THE MARWARI HORSE EXPERIENCE

Native to Rajasthan, this royal breed is known for its strength, agility, and endurance. Historically, these horses were bred by the royalty of the Marwar region and were prized for their ability to survive in the harsh desert environment. The Marwari horse experience offers travellers an opportunity to immerse themselves in the culture and tradition of Rajasthan while interacting with these iconic horses.

ASTRO TOURISM

DARK MATTERS

With increasing light pollution, dark sky reserves are sanctuaries protecting the night skies in their pristine form. The good news—there are an increasing number of sanctuaries as more regions vie for the ‘dark sky’ status, even in India. They offer an incredible opportunity for the country’s travel industry to diversify into new segments and are in keeping with the world’s sustainable travel goals.

SUMAN TARAFDAR

PHOTO BY JOHN FOWLER ON UNSPLASH

It was a ‘Star Party’ unlike any you might have been to. Yes, these were for the real stars, the ones that are light-years away and dot the night sky. India’s first dark sky reserve, Hanle Dark Sky Reserve, held this aforementioned Star Party, which brought together approximately 30 amateur astronomers from various parts of India to observe and photograph the pristine night sky, far away from the disruptions of light pollution, just about a year ago.

The Hanle Dark Sky Reserve (HDSR) is India's first dark sky reserve, located in the Changthang Wildlife Reserve in Ladakh. Meanwhile, the Pench Tiger Reserve in Maharashtra was designated as India's first Dark Sky Park earlier this year.

More places have applied for this recognition, leading to the expectation that astro tourism will gain traction. Starscapes, India's leading astro tourism company, has collaborated with Magucho, an experiential travel platform founded by actor Gul Panag. Nakshatra Sabha, a collaboration between Starscapes and the Uttarakhand Tourism Board, held its initial event in October, and Magucho collaborated with them. According to Panag, “Our work with Starscapes helps us offer our community and users an opportunity to experience the magic of our universe. We are excited about hosting many more astronomy experiences to our customers.”

The Dark and Quiet Skies for Science and Society Working Group, led by the International Astronomical Union, has recommended the establishment of 'Dark Sky Oases' by national and local governments. According to Prabhu Nath Shukla, the deputy director of Pench Tiger Reserve, Dark Sky Place certification focuses on lighting policy, dark sky-friendly retrofits, outreach and education, and monitoring the night sky, helping promote the reserve as an ideal facility ideal for astronomy enthusiasts.

Navigating the dark sky universe

Did you know that 80% of the world’s population lives under lightly-polluted skies? While technology has made human life easier in many respects, there have been multiple disruptions too, including increasing pollution in different aspects of our existence. An oft-overlooked one is light pollution, which has seen our velvety dark skies disappear, especially in urban areas. Light pollution is now known to disrupt wildlife, impact human health, and even contribute to climate change, from the astronomical point of view, blocking our view of the universe. These skies have played an important role in human history, helping travellers crisscross the planet for millennia.

Less obvious, but perhaps just as important, is the role these skies have played in inspiring poetry across ages. From Astronomia, a fragmentary ancient Greek hexameter poem that was astronomical in focus, to the quasi-spiritual poem The Light of Stars by Henry Wadsworth Longfellow, the night sky has held a powerful hold on humans narrating their stories. Indeed, the English language has a special category for poems set at night—the nocturne.

This might seem to contradict most of the given understanding of what is ‘right’. Since times immemorial, ever since humans began formulating proto-religions, we as a species have been praying for the victory of the forces of ‘light over darkness’. Except, and perhaps in just as ancient a tradition, the night sky has been a sacrosanct ally, one that helped humans navigate the planet.

Excessive and improper lighting robs us of our night skies, disrupts our sleep patterns and endangers nocturnal habitats for all species. No surprise then that more and more regions around the world are prioritising saving or reclaiming the night sky—a rare instance where the superiority of darkness is upheld

The Dark and Quiet Skies for Science and Society Working Group, led by the International Astronomical Union, has recommended the establishment of 'Dark Sky Oases' by national and local governments.

over ‘light’. In recent decades, many areas have been designated as ‘dark sky reserves’. The nomenclature differs: the International Dark-Sky Association (IDA) uses International Dark Sky Reserve (IDSR) and International Dark Sky Park (IDSP), while another designation, International Dark Sky Sanctuary, was introduced in 2015. The purpose of the dark-sky movement, however, is common to promote astronomy.

From Astronomia , a fragmentary ancient Greek hexameter poem that was astronomical in focus, to the quasi-spiritual poem The Light of Stars by Henry Wadsworth Longfellow, the night sky has held a powerful hold on humans narrating their stories.

The observatories and the reserves IDA was founded in 1988 to reserve public or private land for an exquisite outlook of nocturnal territories and starry night skies. The Mont Mégantic Observatory in Quebec is the first such site to be recognised (in 2007) as an International Dark Sky Reserve. IDA recognised Natural Bridges National Monument in Utah as the world's first International Dark Sky Park. In 2015, the IDA introduced the term ‘Dark Sky Sanctuary’ and designated the Elqui Valley of northern Chile as the world’s first International Dark Sky Sanctuary.

A note of caution—while there is general agreement that a dark-sky reserve should be sufficiently dark to promote astronomy, there is still no international norm that defines the exact standards of what would constitute a dark sky. However, in better news for those in India, there are plans by the Indian Institute of Astrophysics (IIA) to make Hanle’s Star Party an annual event, attracting astronomers, professional or otherwise. Or anyone interested in gazing at the wonders of the universe as seen in an inky, dark sky.

The opportunities for India’s travel industry

Dark sky sanctuaries and astro-tourism present significant opportunities for India’s travel industry, combining unusual experiences with sustainability and scientific awareness. Among the potential benefits:

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Niche Tourism Market Expansion: Astrotourism caters to a growing audience seeking non-commercialised travel experiences, such as stargazing, astrophotography, and celestial events. These experiences attract eco-conscious, welleducated, and often high-spending travellers, both domestic and international.

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Boost to Rural and Remote Economies: India's vast rural and high-altitude regions (e.g., Ladakh, Spiti Valley, Rann of Kutch) with low-light pollution are ideal for stargazing. Developing infrastructure

India's vast rural and high-altitude regions with low-light pollution are ideal for stargazing.

in these areas can create jobs and support local economies. Partnerships with local communities can integrate cultural and natural heritage into astrotourism packages, offering holistic experiences.

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Diversification of India's Tourism Portfolio: Unlike seasonal attractions, dark sky tourism thrives yearround, particularly during new moon and celestial events, reducing seasonality challenges.

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Alignment with Sustainability Goals: Dark sky sanctuaries emphasise the preservation of natural habitats and reduction of light pollution, aligning with sustainable tourism practices. Raising awareness about the importance of protecting dark skies can encourage broader conservation efforts.

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Global Recognition: India can collaborate with international organisations like the International Dark-Sky Association to gain recognition for its sanctuaries, boosting visibility and credibility.

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Marketing and Promotion Opportunities: India can position itself as a top astro-tourism destination, leveraging iconic celestial events like meteor showers or eclipses. Astro-tourism sites also offer rich opportunities for photography, social media, and storytelling, which can amplify destination marketing.

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Synergies with Other Tourism Segments: It would be easy to combine astro-tourism with trekking or camping adventures, or link stargazing experiences with mythological and historical narratives about celestial bodies, tapping into India’s rich storytelling tradition.

There are, of course, several challenges to deal with before India truly becomes an astro-tourism destination. The urban sprawl near potential sanctuaries could limit visibility. Remote areas may require investments in transportation, accommodations, and visitor amenities. Educating local communities and stakeholders about the value and potential of astro-tourism will be needed.

And yet there is no denying that astro-tourism represents a forward-thinking approach to diversifying and enriching India’s travel offerings, appealing to both adventure seekers and those seeking introspective, immersive experiences under the stars.

Hanle

INDIA’S FIRST DARK SKY RESERVE

At Hanle, the overwhelming sense is of wonderment at the sight of the Milky Way —majestic and clearly visible as it sprawls across a diamond-lit night sky.

About 1,073kms. around Hanle, a small village in the Changthang Wildlife Sanctuary, have been notified as the Hanle Dark Sky Reserve (HDSR). The Indian Institute of Astrophysics (IIA) already has an observatory in the region due to its arid, cold climate. Despite the temperature falling to below 20 in winter, there is barely any snow. Moisture in the form of snow absorbs light, but the dry conditions at Hanle ensure clear visibility.

Reaching this remote hamlet at a height of 4,500mtrs. or 14,700ft. above mean sea level is no easy task. There are several light-related restrictions in the region. No artificial illumination, including vehicle lights, is allowed inside the reserve area. There are rules about indoor lighting, and curtains are a must for doors and windows. It helps that a few small hamlets apart, there are hardly human habitations in the area.

The HDSR is now accessible to travellers, including non-Indian tourists who were not allowed in the area earlier, throughout the year. March to October is the best time to travel; in winter, the region is often inaccessible and difficult to navigate. Local villages provide accommodation, while events such as the Star Party offer educational earning opportunities for local ‘astronomy ambassadors’ who have been trained by IIA to guide astro-tourists. Astro tourism also brings resources to an otherwise remote and connectivity-scarce region.

WHERE THE STARS SHINE THE BRIGHTEST

Astro-tourism as a travel concept has gained currency as people worldwide try and connect with nature in its most primal forms. A slew of Dark Sky Reserves offer unusual experiences that define luxury travel.

Our guide to global dark sky reserves sets you on a tour of natural nightscapes that stargazers seek out.

SNOWDONIA NATIONAL PARK, UK

Snowdonia National Park, located in northwestern Wales, is a 2,130sq.km. park known for heavily faulted and folded succession of sedimentary and igneous rocks, resulting in a distinctive rocky landscape. The Snowdon Massif is a unique landscape and offers unhindered views of the night sky. These landscapes see little-to-no-light pollution allowing for exceptional dark skies.

EXMOOR NATIONAL PARK, UK

Exmoor National Park in southwestern England includes the Brendon Hills, East Lyn Valley, the Vale of Porlock and adjacent coasts in Somerset and Devon. Spread over 692.8sq.kms., it is an upland region that was once a royal forest and hunting ground, with a low human population due to its unusual terrain, a combination that’s perfect for stargazing. Exmoor was designated as an International Dark Sky Reserve in 2011, making it Europe’s first dark sky reserve.

RIVER MURRAY, AUSTRALIA

The Murray River Reserve in South Australia, covering more than 3,200sq.kms., was originally designed to protect the endangered southern hairy-nosed wombat. Very soon, the region was recognised for its amazing dark skies and became popular with astronomers. Also Australia’s first Dark Sky Reserve, the area has a dry climate and cloudless skies.

NAMIBRAND NATURE RESERVE, NAMIBIA

The NamibRand Nature Reserve, located in southern Namibia, is a private nature reserve that aims to protect and conserve the native ecology and wildlife of the southwest Namib Desert. The Reserve has been designated a Gold Tier International Dark Sky Reserve, the second region globally to be so designated due to its exceptionally dark skies. The Gold Tier marks the darkest and the strictest category of dark skies. The Reserve was also the first International Dark Sky Reserve in the developing world and in Africa. 

CÉVENNES NATIONAL PARK, FRANCE

Located in the south of Massif Central, Cévennes National Park is spread over 937sq.kms. of rugged mountains and plateaus. This UNESCO World Biosphere Reserve is home to a rich and diverse range of flora and fauna, and clear night skies. The largest of Dark Sky Reserves in Europe, summers here are especially popular as an aromatic scent wafts in the air due to flowering heather, adding to the romance of the wildlife, all under bright starry skies.

JEFF

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CRANBORNE CHASE, UK

Part of Cranborne Chase and West Wiltshire Downs Area of Outstanding Natural Beauty (AONB), this area of southern England is quite close to the historic Stonehenge monument. A chalk downland plateau, bounded by escarpments, its undulating topography is at once scenic and wild, and was a popular hunting zone in the medieval period. Cranborne Chase became the 14th Reserve globally in October 2019. Weather permitting, it is possible to even view the Andromeda galaxy!

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GREATER BIG BEND INTERNATIONAL DARK SKY RESERVE, U.S./MEXICO

This is the world's largest Reserve and Protected Dark Sky Place according to IDA. It is spread over 9 million acres, from Fort Davis, Texas, to the Rio Grande River at the US/Mexico border, and adjoining protected areas in Mexico. Measurements indicate that the Big Bend region offers the darkest measured skies in the mainland US. The protected landscape encompasses a vast area of the Chihuahuan Desert, characterised by diverse desert habitat and wildlife, and complex geology. Incidentally, the McDonald Observatory is at the centre of this Reserve. Parts of this region are at the very top level of the Bortle Dark Sky Scale.

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MONT-MÉGANTIC RESERVE, CANADA

Mont-Mégantic, the world’s first International Dark Sky Reserve, is located in Québec. Designed as such in 2007, the reserve includes Mont Mégantic, a monadnock that is the centre of the Mont-Mégantic National Park. Located at its peak is the Mont Mégantic Observatory, a significant astronomical observatory. Not only does it offer spectacular night sky views, including the Northern Lights, but it has also served as an example of an inhabited area, reducing its outdoor light emissions by 25%.

BRECON BEACONS NATIONAL PARK, UK

Located in the interiors of south Wales, Brecon Beacons National Park is a region full of mountains, hills and valleys of stunning beauty. In 2012, it became just the fifth destination in the world (and the first in Wales) to be accredited as an International Dark Sky Reserve. The park is said to have some of the highest quality dark skies in the UK, making it a suitable destination for stargazers to come and stay. On a clear night in the Brecon Beacons, it is possible to see the Milky Way, major constellations, bright nebulas and even meteor showers.

ALPES AZUR MERCANTOUR, FRANCE

One of the oldest sites of astronomical significance, Mercantour National Park is known as a ‘land of exceptional astronomy', acknowledged since the end of the 19th century’. In 2019, it joined the exclusive list of 15 International Dark Sky Reserves in the world. The area, situated in the scenic Alpine regions, offers multiple places to gaze undisturbed at the splendours of the night sky. The favoured amongst these are the Calern plateau, Mount Mounier, the Bonette-Restefond Pass and Moutière Valley. Popular activities span night hiking with a mountain guide, snowshoe walking in winter or simply gazing at the twinkling night sky.

NIUE, SOUTH PACIFIC

The island of Niue in the South Pacific is the only self-governing territory to be declared a Dark Sky Sanctuary. Niue’s road to becoming an IDA Sanctuary took the efforts of the entire population stretching to only 1,600 people. Niue Tourism proposed the idea and received the support of the country’s government and community. Per the news release, “Some of the significant measures undertaken by the government include full streetlight replacement for the entire island and the upgrading of domestic private lighting.” For Niue, being known as a Dark Sky Sanctuary is integral to preserving its culture. The cosmos, lunar cycles, and star positions are at the core of the Niuean culture.

THE LOCAL LENS

HOTELS DEEP DIVE INTO LOCAL CULTURE

Local experiences redefine hotel stays across India as they curate immersive cultural, heritage, culinary and architectural journeys for their guests.

SUMAN TARAFDAR

Want to experience local spice farming in

Munnar? Try on the Goncha—or sulma in Ladakh? Learn bamboo weaving in Silchar or fly fishing in Kochi? Maybe you want to pick tea in the Darjeeling foothills, or if you are a coffee person—try your hand at picking the berries in Chikmagalur. You could try your hand at pottery in Bhuj or weaving a Pochampalli pattern in Krishnagiri. Add rewilding initiatives to temple aartis, cooking with ingredients you have bought yourself, night markets—the range of add-on attractions that hotels now offer is mind-boggling.

Are hotels the new cultural experiences centre? Are experiences really making a significant difference to the hotel’s bottom line? The answer, it seems, is a resounding yes, with a few qualifications. Hotels, especially those of the premium segments, are going out of their way to deepen your stay experiences by incorporating local customs and traditions in their proximity to heighten the guest experience.

“In contemporary luxury, curating local experiences isn’t an expense but an investment,” asserts Gaurav Miglani – Area Director, of Taj North Goa Resorts, and General Manager, Taj Holiday Village, Goa. “It’s the secret to turning a vacation into a voyage, a stay into a story—and for the resort, a guest into an ambassador.

In other words, it is where wanderlust meets legacy.”

Suryagarh Jaisalmer, along with Narendra Bhawan Bikaner and Mary Budden Estate, are part of the MRS Group, which excels in curating unique experiences. As Siddharth Yadav, Vice-President, points out, Suryagarh offers the Thar & Silk Route Trail, which retraces the ancient trade routes that connected civilizations through the vast desert, and the Chudail Trail, a one-of-akind guided journey uncovering the desert’s forgotten folklore and ghostly legends. It also offers dining under the stars with the Dinner on the Dunes, featuring a nomadic hunt-inspired menu paired with folk music, or the Thar Dinner at the Celebration Garden, inspired by the communal feasts of travellers and merchants.

Hotels in Darjeeling offer plucking tea as an experience in the foothills of the eastern Himalayas.

PHOTO BY

Royal campaign

The Leela Palaces, Hotels, and Resorts has unveiled its latest brand campaign, Time Travel with The Leela, in collaboration with HH Sawai Padmanabh Singh of Jaipur. This campaign offers a window into The Leela, crafting experiences that embody the essence of India’s heritage while meeting the expectations of the modern global traveller.

At the heart of Time Travel with The Leela is HH Sawai Padmanabh Singh of Jaipur, an Icon of India by The Leela. As a modern custodian of Jaipur’s royal lineage, he represents the brand’s vision of bringing India’s rich history to life in a way that resonates with contemporary sensibilities. His collaboration with The Leela underscores the shared commitment to preserving and celebrating India’s legacy while offering it in a manner that feels relevant and accessible to a new generation of travellers.

As he puts it, “Indian heritage is not frozen in time—it is vibrant, alive, and part of who we are. It needs to be seen, felt, and lived." The Leela has always been a gateway to India’s illustrious past, where each property offers an invitation to explore a deeper connection with the country’s heritage. "Through this campaign, we continue to showcase what makes us unique: an unwavering focus on meaningful, immersive experiences that reflect ‘True Indian Luxury.’ With HH Sawai Padmanabh Singh, we bring India’s regal traditions to life, creating memories that are as timeless as they are extraordinary,” says Shweta Jain, Chief Marketing and Sales Officer, The Leela.

With properties across India, The Leela stands as a manifestation of the country’s cultural and architectural legacy. From the grandeur of The Leela Palace Udaipur to the contemporary elegance of its city hotels, every Leela property reflects an intricate balance of India’s rich traditions and modern sophistication. The campaign captures this ethos, showcasing how The Leela allows its guests to immerse themselves in India’s heritage through thoughtfully curated stays that celebrate the art, culture, and legacy of the past.

With this vision at its core, The Leela has designed a series of exclusive cultural and culinary experiences that celebrate the enduring relevance of India’s royal traditions. Guests will not only step into the world of India’s majestic past but will also enjoy these immersive experiences presented through the lens of modern luxury.

The Leela’s commitment to providing something opulent and fresh is evident in every facet of this campaign. The Leela’s ethos of offering “True Indian Luxury” goes beyond simply providing lavish accommodations—it is about forging meaningful, immersive connections with the very essence of the destination.

To complement this extraordinary experience, The Leela presents an exclusive offer, allowing guests to fully immerse themselves in the campaign’s luxurious narrative. This all-inclusive package features an array of carefully curated offerings designed to elevate every moment of their stay:

An elaborate daily breakfast spread, showcasing the finest local and international flavours.

A meal of your choice at one of the resort’s signature dining venues, once during the stay.

A bottle of exquisite house wine, once during the stay, to enjoy in the setting of your choice.

A 15% saving on all spa services, allowing guests to unwind and rejuvenate in luxurious surroundings.

An immersive art walk through the property’s most celebrated collections, accompanied by a glass of wine, enriching guests’ cultural journey.

Through Time Travel with The Leela, guests are not merely visitors but participants in a living, breathing celebration of India’s cultural tapestry. The Leela, in partnership with HH Sawai Padmanabh Singh, invites you to experience this exceptional blend of heritage, sophistication, and modern luxury—setting a new standard for what luxury hospitality can truly be.

An unforgettable experience is the Halwai breakfast at Suryagarh, near Jaisalmer, Rajasthan. An option for the first meal of the day, it is based on traditional breakfasts of the region. It starts with nine platefuls of different mithais. It may sound a little excessive for the average human, but this smorgasbord is but a starter to the actual meal, which travels through pooris, kachoris, chaat, dal pakwan, mirchi vada, jalebi, pista milk… What brings it alive is the traditional cuisine of the region, no longer accessible as easily to the average tourist—right in the hotel.

Premium hotels now try to up the ante by offering unique cultural experiences. “These immersive experiences significantly enhance the hotel’s offerings by creating a distinctive blend of luxury and heritage,” points out Preeti Makhija, Hotel Manager, The Leela Palace New Delhi. “Our associations with prestigious culturally rich events such as the India Art Fair and Jaipur Literary Fest, adds to the hotel’s position as a hub for cultural sophistication, while our brand initiatives like Icons of India by The Leela and ceremonial rituals not only enrich the guest experience but also align with the hotel’s commitment to celebrating and preserving India’s heritage.”

Entire hotel brands are now centred around local experiences, such as Le Meridien, part of Marriott, which focuses on art and local revival across its hotels. Renaissance, also part of the Marriott empire, describes itself as “a hotel for the curious, the adventurous, and for those who see every journey as a chance to be inspired by the unexpected”. Accor’s second largest brand, Mercure, says all its hotels are “infused with a deep sense of local authenticity”. Multiple cultural touch points from the neighbourhood are referenced in the hotels.

Immersive experiences significantly enhance the hotel’s offerings by creating a distinctive blend of luxury and heritage.

A deeper dive into how these brands interpret and implement these connections is revealing. As a brand, JdV by Hyatt believes in creating hotels that are deeply connected to their neighbourhoods, where guests don’t just stay but feel the pulse of the locale. “At Ronil, this connection to Goa is woven seamlessly into the fabric of the hotel, offering an atmosphere that mirrors the laid-back charm and energy of the region. Inside, the essence of Goa greets you at every corner,” says Jagruti Sochar, Experience Manager at Ronil Goa. “From the vibrant décor that hints at the state’s Portuguese influences to the cheerful hospitality that feels like an embrace, Ronil embodies Goa’s easygoing lifestyle. The property’s two pools reflect this balance—one buzzing with energy, the other offering tranquillity for those who seek it. Culinary offerings carry the spirit of Goa, with flavours that range from nostalgic local favourites to the kind of comfort food you crave after a long day of exploring.

Whether sipping a refreshing feni-based cocktail at Patrao’s or unwinding in the open-air spaces that invite you to linger a little longer, the hotel is designed to feel like a slice of Goa itself.”

What’s on offer

If you wish to delve into the soul of India and understand how people beyond your immediate social circle live, it may be more prudent for you to choose your hotel based on what experiences are on offer. Crucially, the offer is already extensive.

IHCL, and the Taj Hotels in particular, firmly believes that curating local experiences for guests isn’t merely an added benefit, it’s the soul of modern luxury travel, transforming an ordinary resort stay into an extraordinary narrative. At Taj Holiday Village in Goa, for instance, guests are invited to visit the local fish and vegetable markets to understand the native cuisine of Goa, which culminates into a Goa Gaud Saraswat Brahmin Thali experience at Morisco at Taj

FROM TOP: In

takes its guests on nomadic experiences which includes meeting the shepherds; at Six Sense Barwara, guests are served local cuisine in a more modern form; SUJÁN The

offers a Marwari Horse Expedition, with a focus on the native Marwari breed.

CLOCKWISE

Jaisalmer, Rajasthan, Suryagarh

Serai

Fort Aguada. Or they could opt for guided tours to Fontainhas (Latin quarters of Goa) or the Aguad Central Jail. Or be part of bird-watching trips within the property! Or take pottery classes, comprehending why food cooked in mud pots is far more delicious while deciphering the art and science behind it. Or even experience a Goan carnival within the hotel.

Explains Miglani, “For our resorts and SeleQtions properties, the allure lies in offering a tapestry of Goa’s essence—be it through immersive dining under a 300-yearold banyan tree, adrenaline-fuelled adventures at Fort Aguada, or indulgent ayurvedic therapies at J Wellness Circle, each experience amplifies Taj Group’s fundamental belief of showcasing the locale, not just a retreat from it. Guests, in turn, satiate a yearning for authenticity and savour the cultural nuances that make a destination unique like the Carnival parade.”

Similarly, Narendra Bhawan Bikaner, which has been renovated to be an ode to the last Maharaja of Bikaner, Maharaja Narendra Singh Ji, is a perfect blend of art deco elegance and Marwari heritage. You could choose to have culinary experiences such as the Marwari Thali, offering regional dishes like Aloo Ki Subzi, Hari Mirch Ka Maas, and Gwarfali, bringing the flavours

of Bikaner to life using traditional ingredients. The Literally Literarily Lunch, where each dish is inspired by books the Maharaja might have read, adds an intellectual and historic twist to gastronomy. The Royal Exploration Trail takes guests through landmarks like Junagarh Fort, Rampuria Havelis, and Bhandasar Jain Temple, culminating in a culinary showcase of Marwari heritage at a grand merchant’s residence.

Jaisalmer Marriott Resort & Spa's evening tea experience showcases a mythology-based puppet show, along with song and dance recital beautifully capturing the melancholy of the parched land. “The food and beverage offerings are greatly inspired by local habitat and much of the specials in the menu are made from locally sourced ingredients that ensure you soak in the culture and living traditions of the historic city, says General Manager Shiv Bose.

“These cultural offerings enhance the resort’s value proposition by creating deeper connections between guests and the destination,” says Bose. “Travellers today seek enchanting experiences that leave an indelible impression in their minds. To facilitate them in this endeavour, the resort has curated a travel brochure called ‘Jaisalmer & You’. This

Cultural offerings enhance the resort’s value proposition by creating deeper connections between guests and the destination.

brochure lists all experiences of the magnificent city, ranging from visits to historic monuments, local shopping and dining at the sand dunes. Guests can choose from these experiences and plan an itinerary of their choice.”

Local immersive experiences are helping locals earn from traditions often endangered by the march of tech-led modern lives. The Earth at Ranthambore offers a night market experience to captivate guests with the magic of Rajasthan’s rich cultural heritage under a canopy of stars. “As night falls, the resort comes alive with the energy of traditional Rajasthani folk performances,” elaborates Managing Director Rohit Pareek. “The air hums with the rhythmic beats of dholaks and the soulful tunes of sarangi. Dancers dressed in vibrant, flowing ghagras and intricately embroidered costumes take centre stage, telling stories of Rajasthan's rich heritage. Each movement is a celebration of local traditions, from the joyous Ghoomar to the spirited Kalbelia dance. Nearby, a skilled magician captivates guests with mesmerising illusions, conjuring moments of surprise and wonder that leaves the audience in awe, adding a touch of enchantment to the night.”

Even popular ‘hill stations’ such as Mussoorie, where the mountains

From donning local attire to dining under the stars, hotels are putting their best foot forward to create unforgettable experiences steeped in cultural charm.

have dominated tourism, are branching out. “At The Fern Brentwood Resort, we take many initiatives in getting the guests to experience the local culture,” says Arindam C Bahel, General Manager of The Fern Brentwood Resort. “Our initiatives include food-centric festivals including ‘States on the Streets’, ‘Padharo Mhare Des’, a gastronomic passage to Rajasthan in the heart of Mussoorie, help connect our guests to traditional cuisines. Our goal is to offer guests a deep dive into India's diverse cultural heritage. These festivals

are an open invitation to experience the storied culinary landscape of different states with a special focus on Uttarakhand, where every dish narrates a tale of tradition, flavour, and warmth.”

Luxury boutique property

The Postcard Hideway Netravali stands in a secluded corner of Goa, surrounded by 20 acres of greenery, and a Western Ghat forest beyond. Guests are taken on guided exploratory tours to the Netravali Wildlife Sanctuary to spot rare birds, butterflies, black panthers, giant squirrels, and great

pied hornbills. Hidden waterfalls and tranquil forest corners provide picturesque picnic spots perfect for unwinding with wine, books, and snacks. A visit to the Tanshikar Spice Farm introduces the verdant world of organic spice cultivation across 25 acres, culminating in a traditional Goan lunch. Guests can also experience Goa’s vibrant village life with a trip to a local market, where they meet community vendors and discover the region’s culinary traditions. Fresh market ingredients are then transformed by the hotel’s chefs

Lanterns lead the way to Mihir Garh's well-appreciated Shikaar dinner, a 15-minute camel ride away from the main hotel.

Even new hotels often could be mistaken for heritage properties, given how they incorporate traditional elements.

into hyperlocal dishes like Pork Vindaloo, Goan Prawn Curry, and Vegetable Xacuti.

Ronil Goa, too, offers culturally immersive experiences that seek to take the guests beyond the beaches and shacks the state is famous for. Experiences such as curated heritage walks and a visit to local markets or spice plantations provides deeper understanding of the area’s traditions, while riverside dining experiences and stops at beach shacks allow guests to savour Goa’s flavours in their purest form.

CLOCKWISE FROM TOP: At The Postcard Hideway Netravali, Goa, guests are taken on tours to the Netravali Wildlife Sanctuary to spot fauna such as the great pied hornbills; local food—like this Goan Thali—are fundamental to creating a culturally resonant guest stay; The Leela Palace New Delhi's associations with events such as the India Art Fair adds to the hotel’s position as a hub for cultural sophistication; a traditional welcome at ITC Mementos Jaipur.

Heritage hotels—usually palaces, forts, mansions and more—converted into hotels offer a cultural immersion of a unique kind. At Six Senses Fort Barwara, for example, guests explore the history of Fort Barwara, built in the 14th century by a Royal family. “This experience includes stories about the fort, Rajputana architecture, cultural anecdotes, and efforts to restore the region's wild landscapes with endemic flora," says Rajat Gera, Commercial Director, Six Senses Fort Barwara. Other experiences are on offer, too. “We organise workshops where guests can learn traditional crafts like block printing, pottery, or regional culinary techniques, visit traditional temples such as Chauth Mata Temple or attend the evening aarti at the Radha-Krishna Temple.” Incidentally, even new hotels often could be mistaken for heritage properties, given how they incorporate traditional elements. A comparatively new brand by ITC Hotels, Mementos, in its Jaipur resort pays homage to the Pink City with its picturesque blend of traditional architecture and ornate décor featuring exotic motifs of artistic perfection. As Amaan R Kidwai, Area Manager Luxury Hotels (North) & General Manager ITC Maurya, points out, “Immersive indigenous activities enhance the guest experience through cultural enrichment, thereby crafting unique memories or emotional assets lasting a lifetime.”

MAKING IT HAPPEN WHY CULTURAL EXPERIENCES ARE NOW A MUST-DO FOR HOTELS

SIDDHARTH YADAV

VICE-PRESIDENT, SURYAGARH JAISALMER

“Today’s travellers are not just looking for places to stay, they are seeking destinations that offer emotional resonance and stories to take back home.”

PREETI MAKHIJA

HOTEL MANAGER, THE LEELA PALACE NEW DELHI

“Our associations with prestigious culturally rich events adds to the hotel’s position as a hub for cultural sophistication.”

JAGRUTI SOCHAR

EXPERIENCE MANAGER, RONIL GOA

“At Ronil, this connection to Goa is woven seamlessly into the fabric of the hotel, offering an atmosphere that mirrors the laidback charm and energy of the region.”

SHIV BOSE

GENERAL MANAGER, JAISALMER MARRIOTT RESORT & SPA

“These cultural offerings enhance the resort’s value proposition by creating deeper connections between guests and the destination.”

GAURAV MIGLANI

AREA DIRECTOR, TAJ

NORTH GOA RESORTS, AND GENERAL MANAGER, TAJ

HOLIDAY VILLAGE, GOA

“Each experience amplifies Taj group’s fundamental belief of showcasing the locale, not just a retreat from it.”

ROHIT PAREEK

MANAGING DIRECTOR, THE EARTH

“These experiences are helping locals earn from traditions often endangered by the march of tech-led modern lives.”

AMAAN R KIDWAI

AREA MANAGER, LUXURY HOTELS (NORTH) & GENERAL MANAGER, ITC MAURYA

“Immersive indigenous activities enhance the guest experience through cultural enrichment, thereby crafting unique memories lasting a lifetime.”

Courtyard by Marriott, a sprawling resort just outside Delhi, and nestled among the picturesque Aravallis, organises a number of culinary experiences that showcase the best of a region still commonly unexplored by most Indians. Chaupal, an experiential high-tea inspired by the traditional community space of rural north India, is at the heart of the resort. The Ballabgarh Thali, inspired by the Maharaja of Ballabgarh,

From a business perspective, these offerings distinguish the hotel in the competitive luxury hospitality market, contributing to the hotel’s positioning.

is a regal fusion of Haryanvi and Rajasthani cuisine, using locally sourced ingredients to offer a truly authentic culinary experience. A village trail takes guests to local homes amidst farms for a meal of millet rotis, traditional dal, and fresh vegetables. And, if you are in rural Haryana, can you really avoid milking cows? Well, the resort offers a cow-milking activity, where guests learn the techniques of this age-old tradition!

Bottomline boost

While there may be an element of branding and marketing benefits from these offerings, increasingly, hotels also point out that it makes a difference by adding to the revenues. “From a business perspective, these offerings distinguish the hotel in the competitive luxury hospitality market, enhancing its value proposition,” says Makhija. “They contribute to the hotel’s positioning, attracting culturally curious travellers willing to pay a premium for unique experiences. This, in turn, boosts revenue, encourages recurring visits, and generates positive word-of-mouth, underscoring the long-term impact on the hotel’s bottom line.”

Incorporating local culture enhances Stotrak’s appeal by offering guests unique, authentic experiences that deepen their connection to the region, affirms Manish Goyal,

Sufi musician

Ahmed performs at the

Punjabi

Saieen Zahoor

Jaipur Literature Festival.

Founder, Stotrak Hotels. “These distinctive touches increase guest satisfaction, loyalty, and positive reviews, driving repeat visits and recommendations.

Collaborating with local producers and guides is cost-effective, fosters community ties and bolsters the hotel’s sustainability reputation. While the direct financial impact varies, such offerings create longterm value by enhancing brand appeal, boosting guest retention, and enabling premium pricing for a differentiated experience.”

From a business perspective, such offerings enhance our brand’s distinctiveness in a competitive hospitality market. “Today’s travellers are not just looking for places to stay, they are seeking destinations that offer emotional resonance and stories to take back home. By catering to this demand for authenticity and personalisation, we not only create exceptional guest satisfaction but also encourage longer stays where guests are drawn to the immersive nature of these experiences,

choosing to extend their visit to fully partake in all the curated offerings,” says Yadav.

Word-of-mouth advocacy is important too as unforgettable moments like a starlit desert dinner or a guided heritage trail naturally lead to organic promotion through guest recommendations and social media sharing. “By creating emotional connections, we ensure guests return, not only for a stay but to relive and explore more of the destination.”

IHCL has perfected this experience game in states like Goa. From bespoke tours to Goan spice plantations, beachside culinary extravaganzas, or artisanal workshops—each activity at its hotels whispers a story of place and tradition, forging a deeper emotional connection. “These gestures and experiences not only cultivate loyalty but also ensure guests leave with memories worth sharing in today’s social mediadriven world,” adds Miglani. “The ripple effect on a resort’s bottom line is profound. Bespoke local experiences command a premium, justifying higher room rates and ancillary spending. Today’s luxury travellers willingly pay for the curation of such personalised local experiences, boosting the average spend per guest. Additionally, such initiatives enhance brand differentiation in a competitive market, driving both repeat visits and glowing reviews. Wordof-mouth—whether whispered or posted online—becomes a potent marketing tool, reducing acquisition costs and elevating long-term profitability.”

Choices are diverse and cater to specific interests, which could help not just the hotel standout, but also ensure return trips for those interested. For a glutton pretending to be a gourmand or better still, a gastronome, the Halwai breakfast beckons me—and I must admit that I have returned to it. Repeatedly.

A puppetry show enchants guests at Jaisalmer Marriott Resort & Spa.

A DESIGNER’S JOURNEY

OF MEMORIES AND INSPIRATION

Childhood train rides, Jaipur’s vibrant bazaars, craft explorations across India, and wellness retreats in serene destinations—Anita Dongre reflects on how travel, family, and heritage have shaped her life, work, and love for slow living.

AS TOLD TO POOJA BHULA

PREVIOUS SPREAD (LEFT): The bazaars of Jaipur have shops of artisans making their crafts right there, on the road.

ABOVE: Hawa Mahal features 953 inticately designers jharokhas (windows) made from red and pink sandstone.

OPPOSITE PAGE CLOCKWISE FROM LEFT: The artisans of Maheshwar weave delicate Maheshwar saris and textiles; on a wildlife holiday with husband and son; Dongre lived for a while in Turkey and explored its bazaars and heritage.

Train rides are my most memorable early travel experiences . The entire family in the train, stopping at stations, switching to a steam-engine train at Sawai Madhopur because there were no direct trains to Jaipur, coolies, and the whole landscape changing as you entered Rajasthan…trains are an amazing way of travelling in India or anywhere in the world.

I spent all my vacations in Rajasthan because my mom’s and dad’s parents lived in Jaipur. Just recently, after years, I took a train back from Baroda. It brought back so many memories. I called my mom and said, “I'm just remembering all our summer vacations (when we travelled to Jaipur) by train…you’re a crazy woman. How did you have six of us (siblings)? And travel by train, and change them?” She’d have luggage and we all still came back intact. I was laughing.

I was also telling a colleague travelling with me about our fashion show on Deccan Odyssey about 20 years ago. It was tourism minister Suresh Shetty’s idea. They were launching this lovely train and wanted to

do something to highlight it. So we had all our guests come to VT station (now called CST), sit in the train, and it travelled an hour-and-a-half outside Mumbai and returned. We did the fashion show along the journey. The show made it to the Limca Book of Records as India’s first fashion show on a train.

I'm supremely grateful for those holidays. We lived in a joint family in both my grandparents' homes; 2530 cousins slept on the terrace... Being part of a large family teaches you a lot—to be resilient, share, care, get along with different people, and manage people. Moreover, we got exposure to the wildlife and trips to Ranthambore. I got to see a different side of India, which as a Bandra-born city girl, I otherwise wouldn't have experienced so intimately. It all helps later in life.

Has Jaipur inspired me design-wise? My nani (maternal grandmother) lived near M.I. Road. So, on all evenings and weekends, mami (maternal aunt) took us to bazaars near Hawa Mahal. Artisans making lac bangles, little jewellery shops, tie-and-dye Bandhani shops, Leheriya shops, many artisans made their crafts right there, on the road... you have to explore it to experience the energy. Watching all that, walking into stores on M.I. road…all handicraft emporiums and crafts from the entire region were available there. For me as a young child, it was a very different world.

What still excites me most about being a designer in India is India itself. The fascination started with Rajasthan, but today Gujarat fascinates me, every region does. Recently, at Kula Conclave by 200 Million Artists in Goa, I met artisans from the northeast, and down south...all beautiful crafts! They’re so exciting to work

PHOTO

MARKETS CRAFT ANITA'S

BHUJ

To buy weaves and for its craft clusters. Located in the Kutch region of Gujarat, it is known for its rich and diverse textile traditions such as Ajrakh block printing using natural dye and plant-based colours, tie-and-dye Bandhani, handloom weaving; and embroideries of the Rabari and Ahir tribes.

JODHPUR

For interesting textiles. The ‘Blue City’ of Rajasthan offers a rich array of textiles that reflects the region’s heritage, including Leheriya with diagonal stripe patterns representing waves, blockprinted fabrics, handloom khadi and cotton, and embroidered fabrics.

JAIPUR

For jewellery. The city offers a variety of handcrafted pieces that reflect rich heritage and craftsmanship, like kundan, polki, meenakari, thewa, and lac. It is home to several big homegrown jewellery brands that own large retail stores.

with because, like our cuisines, they also vary from region to region—each region has its nuances and skill sets. There’s so much to explore and do from a design viewpoint.

We started craft trips to different regions years ago. They’re pure work trips, but beautiful because you meet artisans in their environment. Like at Bhuj, we sat in the weaver's house and got to know the family; like most weaving and craft clusters in India, they work from their homes. It’s lovely to be part of their lives, understand them, see first-hand how they work, and use that to create designs. It offers insights into what one can or can’t do because you have to understand their skills and discuss with them what’s possible and what’s not. It creates a huge emotional connect. So the initial trips I did were very important in understanding this part of India, the villages, and how they live and work. I wish everyone in cities gets to see more of the real India, the soul of India, or the rural areas. It teaches you a lot of compassion and empathy.

I took my design team along because I needed them to be moved by this whole story of what we’re doing. Now, there’s so much work pressure, it’s a luxury for me; the teams go without me and bring back lots of videos and pictures. We’ve been to SEWA, Barmer, Rajasthan ahead of Jodhpur, we go to Jaipur constantly, then Maheshwar (in Madhya Pradesh), Gujarat, some handloom regions in Bengal and weaving clusters in Benaras. I've shot a CNBC documentary in a village with weavers in Banaras (Varanasi); we've also shot a film with weavers honouring Bhuj.

My husband’s a huge wildlife enthusiast, so our first date was at Sanjay Gandhi National Park. Leopard spotting. I was given a torch and told, now look in the dark and when you see those two light spots, that's a leopard. I said, sure, and became an expert at spotting animal eyes in the dark. Then there were bird-watching dates. Dates were always with wildlife. When Yash (her son) was growing up, every year we took him to sanctuaries in India. We also took him to Africa.

ABOVE: Dongre often travels with her colleagues, friends and family and prefers a 'slow' holiday. OPPOSITE PAGE FROM TOP: Many of Dongre's journeys are centred around work—like her visits to weaving centres of Varanasi; Viva Mayr in Austria, a wellness spa set amidst mountains, with a view of the lake, is the designer's favourite wellness vacation.

I don’t remember much about my first trip abroad, to Bangkok. It was around my early 20s because a cousin lived there. But my first actual global trip was to Turkey. We’d just married, I was 24, and Praveen (her husband) announced we had to move there permanently because he had to set up an office. So we rented a house in Mersin, a port city. I missed my work terribly, but newly married, I was trying to fit in and say, ‘Okay, all is well’. Luckily, after three months, Praveen realised he couldn't stay abroad, I wanted to come back too, and we returned. But I learned a lot about Turkish culture because I lived in an apartment building with Turkish neighbours, and spent my days walking around, seeing Turkey, the museums, crafts... there are a lot of crafts there too.

We travelled a lot to Europe. I'd look at everything they do and say, ‘We have so much back home, why aren’t we marketing it enough?’ I still say this. They do a better job of marketing, ensure their cities are clean, and take so much pride in maintaining what they have. And then show it off so beautifully. Our palaces and forts are spectacular, but we need more. We need to cherish and preserve what we have, and learn the art of storytelling, so more people can see more of India than just destinations like the Golden Triangle. There's so much more to India than what's already being shown.

Walking the streets of any Italian city always reminds me of Rajasthan. For some strange reason, I’d find this huge connection. I resonate with the fashion, art, culture, people, energy and warmth. Italians are also like us—large families, family loving, get-togethers, love for food...

Now the desire to see is gone, just the desire to be is there. In your younger days, you want to explore, and travel. We always did a balance, about two holidays a

year. One city holiday, taking Yash around. In London, the first two days were always at the museum. And then a couple of small wildlife trips. But now, I don't like packed trips. I want time to see things, but also to relax. When I wake up in the morning, I don't want fixed plans. I like playing it by ear.

Today, for me, a holiday is to check into one hotel or one destination for five days and not move out. Just chill, because there's so much activity in life. On my last holiday with the family, for my 60th birthday last year in Maldives, we did exactly that. Just lie on the beach, stare at the sky and the water, with no agenda.

I prefer the comfort of home food and familiar surroundings. When I need a break, I go to Pawna. My husband’s developed a little farmhouse in a village. It's just two-and-a-half hours away. Very basic with a small pool and a nice lawn to walk on. I don’t like travelling anymore. Security lines, plane rides, packaged food— it’s exhausting. Sometimes I have to travel for work, but keep it to a bare minimum. Slow living is what I like now.

A wellness holiday is all I crave. Once a year, since 2018, I’ve been going to Viva Mayr in Austria. I stay at the wellness spa, amidst mountains, and the lake it sits on for 10 days, and take the flight back. It’s to detox. No sightseeing. Nothing.

I like hotels serving vegan, organic, freshly grown food. The last holiday where I enjoyed the food, pure food, was eight to nine years ago at Vana, now taken over by Six Senses. I always do wellness places by myself. I did a detox for seven days. I gave up my phone at the registration desk when I walked in. You do your yoga and massages. It’s rejuvenating.

JAIPUR TAKING CENTRESTAGE

With a remarkable range of new attractions, each with its own allure, Jaipur, the ‘Pink City’ is emerging as a must-visit destination. It is also carving a place among the world’s great cultural cities, alongside Edinburgh and Avignon.

SUMAN TARAFDAR

Jaipur, the ‘third corner’ of the lucrative Golden Triangle , is now making a play for equality. And how!

Jaipur is a key destination for both domestic and international tourists. In 2023, the state welcomed nearly 180 million domestic tourists and approximately 1.7 million foreign visitors as per numbers given by Rajasthan Tourism. Jaipur, known for its historical landmarks, plays a central role in these statistics, drawing significant interest due to its rich cultural and architectural heritage, as well as its new-found buzz. With a dizzying array of new museums, hotels, restaurants, cafés and designer boutiques, accompanied by new trends in fashion and design, Jaipur seems confident about its premier place in an emerging India’s socio-cultural fabric.

Of course, Jaipur, since its founding about three centuries ago (see box) has been a destination— initially, as the only ‘planned’ city in the subcontinent, and gradually, as a centre for traditions spanning art, craft, textiles, food, jewellery and more. The recent efflorescence, however, deserves a head turn. Just look at the new reasons to visit the city.

For example, take the new Jaipur Centre for Art nestled amidst The City Palace. A 2,600sq.ft. public

SAWAI PADMANABH SINGH

“JCA is a testament to our unwavering commitment to the city's artistic heritage and creative potential.”

JAIPUR CENTRE FOR ART

OPPOSITE ABOVE: The sculpture park at Fort Nahargarh was an early initiative to put Jaipur on the cultural map.

OPPOSITE BELOW: Sawai Padmanabh Singh and Noelle Kadar are the force behind the new Jaipur Centre for Art nestled amidst the City Palace.

THIS PAGE: The City Palace and Albert Museum are venerable landmarks of the city.

exhibition space, it opened late in November. “JCA is a testament to our unwavering commitment to the city's artistic heritage and creative potential. I hope to contribute to bridging the history of my lineage and the evolving contemporary world and be remembered as a responsible custodian of the heritage of Jaipur,” says Sawai Padmanabh Singh, scion of the erstwhile royal family of Jaipur, who has been leading a number of efforts to highlight the heritage of the city. This includes his association with The Leela Group as part of their ‘Icon of India’ programme.

NOELLE KADAR

JAIPUR CENTRE FOR ART

“Our mission is to open the

doors of Jaipur to the world, inviting galleries, artists, and art enthusiasts from across the globe to immerse themselves in contemporary Jaipur."

He has partnered with Noelle Kadar, a strategic consultant on art and design, who says, “Our mission is to open the doors of Jaipur to the world, inviting galleries, artists, and art enthusiasts from across the globe to immerse themselves in modern Jaipur and experience contemporary art practices through the unique perspective of this vibrant city. Through curated exhibitions featuring works from Indian and international artists alike, we hope to showcase the dynamic interplay between tradition and innovation, heritage and modernity.” Kadar played a major role in putting the city on the global art map when she led the establishment of the Sculpture Park at the Nahargarh Fort.

The inaugural exhibition, titled A New Way of Seeing, curated by Peter Nagy, brings together a diverse group of established artists including Tanya Goel, Manjunath Kamath, Anish Kapoor, Alicja Kwade, Sean Scully, Dayanita Singh, Hiroshi Sugimoto, and LN Tallur.

When books showed the way

In a city known for its arts and crafts, the biggest event to put Jaipur on the map about a decade-and-ahalf-ago was books. Or literature. The Jaipur Literature Festival (JLF), founded in 2006, not only brought an unprecedented number of international literary stars—the likes of which had not been seen in India before—it also brought a huge domestic audience to glimpse these humans who had demi-god like status.

Ian McEwan, Pico Iyer, Michael Ondaatje, Alexander McCall Smith, Hanif Kureshi, V. S. Naipaul, J. M. Coetzee, Orhan Pamuk—the sheer parade of Nobel, Booker, Pulitzer and other top global prize winners in those heady early years dazzled audiences and caught national and international attention, putting Jaipur firmly on the map—for contemporary events.

Daily attendee numbers for the festival topped well over 100,000 at the festival till 2019, with some festival attendees sleeping at the city’s main railway station as the hotels were all sold out. “The perception was that Jaipur was always a great centre for the arts, primarily supported by the maharajas of yore. Ever since the Jaipur Virasat Festival started, and then the JLF, what’s happened in the city is a huge revival because people conceive the value of the arts, and what it’s done to the city just in terms of economic growth,” points out Sanjoy Roy, Managing Director, Teamwork Arts, which organises JLF.

“That resurgence led to the government (then headed by Vasundhara Raje) looking at the arts quite differently and realising that it had a great play in the historic Pink City, which many travel to. This has been the cause of the resurgence in the opening up of the museums, forts, strengthening the old architectural heritage…”

Roy points out that Jaipur is taking its place among the great festival cities such as Edinburgh or Avignon. “It is the nature of the beast, festival cities have to be accessible, have a large hinterland, have access to international airports besides needing a rationale to want to go there, which in Jaipur’s case are the forts and palaces and the retail possibilities that it offers up.”

Dubbed 'the greatest literary show on earth', Jaipur Literature Festival has been instrumental for putting the city on the global literary map.

Source of Inspiration

Jaipur’s artistic reputation came early. In the early 18th century, the city was called the House of the Chattis Karkhanas for being a historical trade centre largely supported by crafts including painting, carving and jewellery.

Jaipur has always inspired and ignited artistic imagination and has been a haven for an aesthete, agrees Jaipur-based Mita Kapoor, CEO, Siyahi, one of India’s leading literary agencies. “You discover something beautiful as you turn a corner in this city. It is only natural that Jaipur is the cultural capital now. It seems as if the world has its eyes on Jaipur— practitioners prefer the quasi-metro lifestyle the city offers, which has led to artistic explorations hitherto unseen. Traditional crafts are seeing an intriguing twist and being revived—be it with textiles, painting, jewellery, metal work, pottery, woodwork, etc.”

SANJOY

Jaipur's rich legacy of arts and crafts has been beautifully showcased in a number of new museums and galleries, like the Gyan Museum featured here.

Entrepreneur Gaurav Mehta, Founder, Jaipur Watch Company, points to Jaipur as a hub for design. “Jaipur is at the forefront of design sensibilities. The city has its own advantages—it’s very close to NCR Delhi, has very good flight connectivity, and you can stay at one-fourth of the price compared to Delhi, even though it's just three hours by road from Gurgaon. There is excellent manpower availability here, and at half the cost, so Jaipur is getting important as a business hub, not just for creative sectors but even BPOs, KPOs, etc.” He notes that the city has produced a lot of entrepreneurs who are giving back to the city. “A number of new museums and galleries are helping showcase the city and its fine craftsmanship in the same place.”

Jewellery designer Sunita Shekhawat’s museum on Meenakari is the newest opening in the buzzing world of Jaipur culture and arts. The Museum of Meenakari,

ROY MANAGING DIRECTOR, TEAMWORK ARTS

“Jaipur is taking its place among the great festival cities such as Edinburgh or Avignon.”

Past inspiring present

The capital of Rajasthan, Jaipur is amongst the newest of cities in the state, founded in the early 18th century by Sawai Jai Singh II, the Kachhwaha Rajput ruler of Amer, after whom the city is named. In just a few years, it is set to mark the 300th anniversary of its founding, and preparations seem to be already on its way. Of course, it was a star right from its inception, being the first modern planned city in the subcontinent. Indeed, the only connections in this regard go back thousands of years, to antecedents such as Mohenjo Daro.

The modern city was fairly compact, even as initial development had begun, notably under former ruler of Jaipur state Sawai Man Singh II (re. 1922-47), who embarked on a programme of modernisation, creating infrastructure and founding numerous public institutions that, to date, play a crucial role in the city’s contemporary life. His remarkable legacy, along with that of his third wife, Gayatri Devi, is visible all over the city.

After a few decades of steady development since independence, the city is booming once again. Today it is home to a population of three million inhabitants. Despite being a modern city, it has deep-rooted legacies of crafts and folk art, which currently employ about 175,000 people, the city is also becoming a powerhouse for a range of services, from fashion to fintech.

The Museum of Meenakari is dedicated to showcasing the intricate art of Meenakari, an age-old enamelling technique.

within her flagship jewellery store, is dedicated to showcasing the intricate age-old enamelling technique that decorates metal surfaces with vibrant colours and patterns. Designed by Delhi-based Studio Lotus, the building incorporates various architectural influences, mirroring the fusion of traditional and modern elements in Shekhawat's jewellery.

Of earlier antecedents were two other private museums, which speak about how entrepreneurs in Jaipur give back to the city, as much as they take. Gyan Museum is an ode by two sons—Suresh and Arun Dhaddha—to Gyan Chand Dhaddha, their jeweller father’s collection of over 2,500 objets d’art, jewels, antiquities and textiles, dating back almost 3,000 years. Then, the 6,000sq.ft. Amrapali Museum, a Rajasthani haveli-sque structure, houses rare and stunning pieces of jewellery from India’s varied jewellery traditions—from tribal to royal, assiduously collected for over 50 years by Rajiv Arora and Rajesh Ajmera, founders of Amrapali Jewels.

The city of great restaurants, bars and hotels

A great city destination is not just defined by its culture, but by what it offers travellers in terms of leisure. Jaipur is bursting at the seams with hotels, restaurants, bars and much more.

In a fairly socially traditional city, the mushrooming of bakeries and confectionaries is just one of the many juxtapositions that make the city unique. As pastry chef Tejasvi Chandela, Founder, Dzurt Pâtisserie & Cafe, Jaipur’s first standalone French patisserie, says, there is a great demand for egg-free options in Jaipur. Even for a frequent visitor to Jaipur, there is a plethora of choices in eating out, shopping and entertainment.

The boom in tourism has meant the need for new hotels, the premium end seems to be catching attention. Padmanabh Singh has just re-opened the 22-year-old The Jaipur House, perched on a high rocky plateau in the Aravalli Range and overlooking the placid Nakki Lake, Mount Abu, as a boutique luxury hotel. Built in the late 19th century by HH Maharaja Sawai Ram Singh II of Jaipur as a holiday home, it has been restored and redesigned by designer Marie-Anne Oudejans.

The heady mix of revival and the energy to innovate is evident everywhere. One of the recently renovated hotels, The Royal Heritage Haveli, is an erstwhile 18th-century Rajasthani hunting lodge of the former royal family. The restoration process, carried out painstakingly over the years, has seen it emerge as one of the secret getaways for the well-heeled, with each of its rooms offering unique interiors.

“We want our guests to experience Jaipur as if they were staying at home and not a hotel,” says Shambhavi Singh, Director of The Royal Heritage Haveli, who is not only inspired by the recipes of her grandmother but also a trained pastry chef delivering some of the city’s exclusive confections. Singh says the new generation of ‘royals’ is playing a significant role in the revival as “there is a lot more emotional attachment, as it is home, eventually. It’s not working for a big company.”

The Johri, nestled amid the city’s famed Johri Bazaar, is a former haveli that has been renovated and is being acknowledged as a boutique ‘gem’, especially for its spectacular interiors. Raffles Jaipur brings the brand’s signatures to a new outpost, making Jaipur just one of the 25 or so places in the world to have a hotel flying the brand’s flag. Surprisingly small in inventory at a time when ever-larger hotels are being

LEFT: A contemporary culinary creation by Dzurt Pâtisserie & Cafe. RIGHT: The 800sq.ft. Heritage Signature Suite at The Royal Heritage Haveli features beautiful handpainted frescoes.

MITA KAPOOR

CEO, SIYAHI

“You discover something beautiful as you turn a corner in this city. It is only natural that Jaipur is the cultural capital now.”

built, it reflects the rich built heritage of the region. Hospitality entrepreneur Barbara Miolini, the woman behind Bar Palladio Jaipur, has a new boutique hotel. Villa Palladio Jaipur is a chic and colourful private hotel that celebrates Indian traditional style with pizzazz. A vision in scarlet, with every surface vibrant and embellished, the villa is a hallucinogenic riposte to minimalism.

TOP and ABOVE: The Johri, a former haveli and Maharaja Sawai Ram Singh II's holiday home The Jaipur House have been transformed into boutique hotels.

RIGHT: Polo Palladio Jaipur is a private club open to the Rajasthan Polo Club's existing members

OPPOSITE FROM TOP: The elegant Leela Palace Jaipur exudes timeless luxury thanks to its architecture; spread over 12 acres, Mementos by ITC Hotels Jaipur features Mughal-inspired gardens.

ITC’s Mementos, a palace-style hotel, is about to open its second hotel for the brand, with a nod to multiple local architectural features such as sandstone, jaalis, chattris combined with a soft pastel mood board for a contemporary hotel. Laalee, a nine-room boutique hotel, has interiors inspired by the Hindu god Krishna. For those familiar with the Rajasthan Polo Club, the renovated Polo Palladio will be a breath of fresh air, with lots of nods to its heritage even as the interiors have become contemporary.

The choice for dining out in the city is exploding as well, each trying to raise the bar for both food and ambience. Kigelia Court, at The Royal Heritage Haveli, offers 20-seater al fresco dining under a sprawling Kigelia tree, while the adjacent 50-seater indoor dining room is covered with floor-to-ceiling hand-painted

frescos. Baradari, located within the City Palace, is a 200-seater adaptive reuse space—a Studio Lotus design, again—where all of the original structures have been conserved and restored, including the black and white flooring inspired by the region’s leheriya textiles and the traditional Thikri work.

The 180-seater café 1135 AD at Amer Fort meanwhile reimagines the regal splendour of a past era. Silver plays a crucial role as both a dining table, a massive hookah and tableware are all made of this gleaming metal. Opera, with a red and pink colour palette combined with graphic designs, is a chic restaurant in an old haveli in the middle of the city. Arth Spaces is a conscious café that is inspired by the ingenious variety of millets, vegetables and produce of India.

A widely admired new opening is Swinton House, which reflects the city’s colonial past. Named after Samuel Swinton Jacob, a Jaipur-based British army officer and architect, the bar and kitchen, located in the heart of Jaipur, is split into two. The Yard, with its long bar and al fresco area, offers modern cuisine and drinks, while The Albion, on the upper level, offers Pan-Asian cuisine and has a bar. Creating a lot of buzz is also Bar Palladio, a restaurant and lounge inside Narain Niwas Hotel. Self-described as ‘a candlelit wonderland, a floating world’ it is especially noteworthy for its striking interiors in bold colours as well as its Italian cuisine menu.

The popularity of cocktails is on the rise in the city. Amongst the current favourites is Speakeasy In The Desert: Native Cocktail Room, which positions itself as the pink city's first cocktail room offering a signature experience that is in sync with its music,

food, ambience and cocktails. Pink Bar at Hyatt Regency Jaipur plays homage to the terraces of the city's palaces, which were in the past the only outlet for women. The ubiquitous chhatris of these terraces form the backdrop to the bar, where pink and gold combine beautifully.

Retail, the peg which merited Jaipur the third leg of the Golden Triangle, is also seeing a resurgence. Even as Bapu Bazaar continues to have its adherents, there is a clear premiumisation. A marked move is to make the typical Sanganeri patterns more contemporary. Where Anokhi once showed the way, followed by Soma, Cottons, Kilol and Ratan Jaipur, today there is a range of local designer labels, almost all new, that are catering to a new range of customers.

The PDKF Store, part of the Princess Diya Kumari Foundation, features designs by Princess Gauravi Kumari and Claire Deroo, with a contemporary, light-hearted, almost fun approach to fashion. Jaipur-based designer Surily Goel, is known for her lively and experimental collections. Studio Kassa, a multidisciplinary art and design studio in Jaipur, offers a range of products, from apparel to accessories to furniture. Gulaal, often spotted on ‘Bollywood’ celebs, has a range of comfortable, high-quality clothing and is inspired by local crafts. Nila Jaipur, part-gallery, part-research centre and part-passion, promotes sustainable and ancient textile practices. Yes, it too encompasses a range of products. Suvasa is perhaps the closest to traditional aesthetics, especially for women’s wear, though its home furnishings have found their audience too. Idli offers bright colours and eye-catching baroque illustrations—take your choice of backdrop from apparel, bags and cushion covers. Karo specialises in summer wear,

often with minimalistic pret already popular for its contemporary fits. Picchika’s saris have found a following for their hand-painted botanicals. Ecru is often acknowledged as one of the city’s prettiest and most distinctive stores, its interiors combining local and Arabian sensibilities.

Of course, there is retail even in unexpected quarters. Pottery lovers could spend a fortune at Khanoom, whose designs are inspired by the past— curios from the Silk Route, illustrations inspired by Materia Medica, Kufic calligraphy, Indian miniature painting, etc. If it's curios you desire, explore Makaan, a novelty/concept store whose offerings go from Naga stools to fashion towels and tribal masks! Araish Jaipur takes inspiration from the local finish technique for a stunning homeware line. Lovers of subdued pastel tones should budget extra time—and budget!

LEFT: Amer Fort's 1135 AD café exudes regal splendour owing to details like silver dinnerware.

BELOW: Khanoom's designs take inspiration from the Silk Route, Kufic calligraphy, Indian miniatures, etc.

REGIONAL CUISINE GRABS THE SPOTLIGHT

Chefs are resurrecting forgotten recipes, reimagining traditional techniques, and showcasing the rich diversity of India's local flavours.

DEEPALI NANDWANI

OPPOSITE: At Indienne, Chicago, Chef

offers a six-course tasting menu that reimagines Indian flavours.

As technology reshapes how we live and travel, it also deepens our connection to heritage, particularly in the realm of food and culinary traditions. Chefs are leading a culinary rediscovery, bringing regional Indian cuisine from home kitchens to the forefront, both in India and internationally.

While Indian diners continue to favour international cuisines like Japanese, Italian, and Chinese when dining out, there is a sharp curiosity about regional cuisine. This movement is redefining Indian food beyond well-known dishes like butter chicken and biryani to showcase the diverse ingredients, flavours, and regional specialities from various states and cultures.

Forgotten recipes are being resurrected, local ingredients celebrated, and traditional cooking techniques reimagined with a modern flair. By highlighting the complexity and depth of India's culinary traditions, chefs are reshaping global perception of Indian food and enriching the dining experience for those willing to explore beyond the mainstream.

Consider tasting the fiery vindaloo of Goa not as a quintessential curry but as a nuanced exploration of spice and history. Or envision a thali not featuring the usual dishes but showcasing hyperlocal delicacies from a single district, each ingredient sourced from nearby farms.

Sujan Sarkar

LEFT: Sol Kadhi Ceviche from The Bombay Canteen.

Chef Manish Mehrotra, known for his work at Indian Accent before he quit, is the GOAT of Indian regional cuisine, introducing several unknown dishes into a restaurant and elevating it with a contemporary twist. His famous dishes include Burrata Chaat with crispy lotus and tomato chutney, Puri Aloo served with sweet pumpkin and pickle in a paani puri-like dish, Blue Cheese Naan and Meetha Achaar Ribs. At his restaurant Kappa Chakka Kandhari in Chennai, Chef Regi Mathew offers a distinctive take on Keralan cuisine. Among his signature dishes is Kappa (Tapioca) with Fish Curry, a traditional pairing of tapioca (known as kappa) and rich, flavourful fish curry made with local fish like karimeen (pearl spot). The Nadan Kozhi Curry is a chicken curry made with authentic spices, paired with appam or idiyappam (string hoppers). Chef Mathew has introduced Keralainspired sushi, in which conventional ingredients like coconut, seafood, and local spices are creatively paired with sushi rolls, a Japanese twist to the region’s culinary traditions.

Though better known for his television persona and influence on an entire generation of chefs, Sanjeev Kapoor has also been an advocate for regional Indian cuisines. His restaurants, such as The Yellow Chilli, bring attention to regional specialities from across India, ranging from coastal Kerala seafood dishes to the bold flavours of Punjabi cuisine. His menus feature diverse dishes from all corners of India, from Rajasthani Dal Baati Churma to coastal seafood from Kerala. He also champions the cause of regional Indian cuisine as part of elaborate wedding feasts, urging people to go back to their roots.

CLOCKWISE FROM LEFT: Chef Vikas Khanna's restaurant Bungalow NY was awarded Michelin 2024 Bib Gourmand for its comforting Indian cuisine; Saag Kachori Chaat, from The Bombay Canteen's winter menu; Nathai Pirattal from Semma.

In Mumbai, Chef Anahita Dhondy celebrates the rich food culture of the Parsi community through her restaurants and pop-ups by focusing on traditional Parsi dishes like Dhansak and Salli Boti. Specialising in southern Indian and coastal cuisine, Chef Shyam Sundar works to highlight the often-overlooked culinary traditions of the region. His focus is on use of fresh, local seafood and the art of regional spice blending.

PAUL MCDONOUGH

Far away from the metros are chefs rediscovering their neighbourhood and distilling the region in their cuisine.

Ekaa, Mumbai’s culinary gem, helmed by Chef Niyati Rao, takes you on a journey through India, showcasing the rich diversity of regional flavours and cooking techniques. Her Tapioca Chaat is a take on classic street food, featuring crispy tapioca pearls with tangy tamarind chutney and spices. Naga Mountain Pepper is a bold dish featuring Naga pepper, a prized ingredient from the northeast, paired with lamb brain, mole, and fermented fish chutney.

The Bombay Canteen, originally under the late chef Floyd Cardoz and Thomas Zacharias, and now led by Chef Hussain Shahzad, has championed regional flavours and indigenous ingredients. Founded by Sameer Seth and Yash Bhanage, Cornell University graduates inspired by their international culinary experiences, TBC bridges street food, home-style recipes, and fine dining, sourcing ingredients within a 150-mile radius and reimagining regional classics like lal bhaji, Bhutte ka Kees, and Nagaland Sesame Pork Curry.

The team expanded its vision with O Pedro, a Goan restaurant that honours authentic regional narratives while steering clear of oversimplified interpretations. Chef Cardoz, influenced by his family's roots, and Chef Shahzad, immersed in Goa’s culinary traditions, explored influences from Saraswat Brahmins to Portuguese settlers. Dishes like uddamethi, watana rasam, and poee reflect a deep respect for Goa’s culinary heritage while allowing for creative reinterpretation and modern innovation.

Far away from the metros are chefs rediscovering their neighbourhood and distilling the region in their cuisine. At his destination dining restaurant, Naar, in the mountains of Himachal Pradesh, Chef Prateek Sadhu is offering elevated dining using Himalayan ingredients. Naar (meaning ‘flavour’ in Sanskrit) has, in the past, served dishes such as Askalu, the Yak cheese cigar, Shabdeg, Mushkbudij Kashmiri rice topped with egg yolk and smoked lamb neck, and Pine, Pine, Pine, a show-stopping dessert that is an ode to the indigenous conifer chir found commonly in Himachal.

Goan chef Avinash Martins, based in his native village of Velim, Goa, runs Cavatina and Table in the Hills, a farm-to-table dining experience, set against a landscape of hills, lakes, and the sea. His food emphasises local sourcing, with processes like smoking meats and creating authentic Goan sauces,

ABOVE: Chef Avinash Martins’ food emphasises local sourcing, with processes like smoking meats and creating authentic Goan sauces, such as the fiery ambotik.

RIGHT: Meen Curry from Niraamaya Retreats - Backwaters & Beyond, Kumarakom.

Hosa in Goa's Siolim village dishes up an authentic take on traditional south Indian cuisine under brand chef Harish Rao with dishes like Cracked Potatoes with Cauliflower Masiyal and Hibiscus Dust.

such as the fiery ambotik, carried out by artisans using age-old methods like stone grinding. “The pandemic marked a turning point. With supply chain disruptions, I turned to local foraging and connected with growers, delving into the culinary heritage of Goa's Saraswat and Bahujan communities, as well as the indigenous Velips, Gawdas, and Kunbis,” he says. “This journey informed my interpretation of Goan cuisine, moving beyond popular dishes to explore a deeper confluence of tribal and regional flavours,” he says.

Signature dishes like Hay Smoked Mackerel honour the fishing community's tradition of haysmoking fish. The Postcards of Goa menu revisits lost recipes and cultural narratives, such as global influence of Goan poee bread. Through these dishes, Martins weaves together his vision of Goan cuisine, blending heritage and modern-day dining.

Sarvaa, also in Goa, offers a fusion of Goan flavours with contemporary culinary techniques. The menu showcases a mix of coastal delicacies, fresh seafood, and regional ingredients. Prawn Balchão, a spicy and tangy Goan shrimp pickle, is served with rice or crusty bread. Goan Crab Xec Xec is a rich crab curry made with roasted spices, coconut, and tamarind, which imparts a tangy and spicy flavour, paired with steaming hot rice.

The Tanjore Tiffin Room debuted in Anjuna in a 150-year-old Portuguese bungalow. The menu is an exploration of Tamil cuisine, centered around small plates such as Marina Beach Sundal, a mix of vatana with raw mango, shredded coconut, and onions; the crispy yet soft Yam Cutlet, Mushroom Pepper Fry or mushrooms tossed in freshly ground pepper and fennel powder, and Madras Tiger Prawns, grilled to

perfection with butter and pepper garlic masalas. It also serves classics such as Ennai Kathrika, small brinjals cooked in a tangy tamarind curry; Poriyal, dry mixed vegetables with grated coconut; and a creamy Madras Railway Curry.

Hosa in the sleepy village of Siolim dishes up an authentic take on traditional south Indian cuisine. The restaurant’s new brand chef Harish Rao has revived cherished, often-forgotten recipes from across the southern states. Dishes like Cracked Potatoes with Cauliflower Masiyal and Hibiscus Dust, an indulgent Kari Dosa topped with minced mutton and bone marrow hollandaise, and a flavourful Shimeji Mushroom Varuval with mushroom pâté, showcase the restaurant’s inventive approach. Madurai Lamb Shank is slow-roasted and served with potato noodles and pathri bread. Jackfruit is a star of several dishes, particularly Young Jackfruit Thokku served with ragi roti. Aubergine Steak reimagines the traditional dish into a vegetarian steak served with peanut sesame curry and yoghurt sphere, plated in the most interesting fashion.

Terrāi in Hyderabad, founded by restaurateur Rohit Kasuganti and creative leader Anisha

OPPOSITE PAGE, CLOCKWISE FROM FAR RIGHT: Chefs Shubra Shankhwalker; Gaggan Anand; Vijay Kumar; and Niyati Rao.

CENTRE: Gaggan Anand's light-hearted culinary rendition.

ABOVE and TOP: Chef Vineet Bhatia is well known for culinary ingenuity that has resulted in modern interpretations of regional cuisine.

Deevakonda, showcases deep-rooted culinary culture through locally sourced ingredients from women farmers and tribal chefs. Terrāi’s collaboration with the Deccan Development Society (DDS), a farmers’ cooperative empowering indigenous women in Telangana, is a key part of its mission. Terrāi is committed to promoting Telangana’s culinary identity through signature dishes such as Karim Nagar Fried Chicken Wings and Terai Mutton Curry with Masala Pooris, while also creating an immersive experience through restaurant design, which highlights Telangana’s artisanal legacy. Terrāi seeks to inspire a culinary renaissance for Telangana, elevating its place in the global food landscape and preserving its Nizam and Deccan influences.

Akheraj Deolia, nestled between Marwar and Mewar in Rajasthan, boasts a diverse culinary legacy. Founded by Rao Akheraj, grandson of Rao Chandrasen

Kerala's diverse geography and climate are reflected in its regional cuisines. Expect to dine on raw mango and freshwater fish in Kovalam, and dishes with black pepper, cardamom, meat, and river fish in Thekkady.

of Jodhpur, its royal kitchens blend Marwar, Mewar, and Mughal traditions. Chef Akshraj Jodha, the 14th descendant of Rao Akheraj and custodian of Rajasthani cuisine at ITC Grand Bharat, has dedicated nearly two decades to preserving this heritage. He delved into family lore and oral traditions to uncover undocumented recipes, leading to a series of popups featuring dishes like Junglee Maas. This rustic dish, inspired by royal hunts, is slow-cooked with ghee, whole red chillies, and rock salt. The cuisine also showcases regional ingredients like Kachri (wild melon used for tenderising meat) and millets like bajra. “The food I grew up eating is an incredible treasure trove of knowledge,” says Jodha, whose Akheraj Deolia showcase at ITC Maurya years ago sparked renewed interest in this culinary heritage.

Kerala's diverse geography and climate are reflected in its regional cuisines. Niraamaya Retreats showcases this culinary variety across its hotels. In Kumarakom, on the backwaters, expect raw mango and freshwater fish. Thekkady, nestled in spice-laden hills, features dishes with black pepper, cardamom, meat, and river fish. Chef Prakash at Niraamaya Retreats – Backwaters & Beyond, Kumarakom,

CLOCKWISE FROM RIGHT: Kappa with spicy fish curry from Kappa Chakka Kandhari; a Laal Maas creation by Chef Akshraj Jodha; Chef Akshraj Jodha painstakingly uncovers undocumented Rajasthani recipes; Chef Regi Mathew offers a distinctive take on Kerala cuisine at his Chennai restaurant.

finds inspiration in the diverse culinary traditions surrounding Lake Vembanad. His menu celebrates the culinary practices of Hindus, Christians, and Muslims, incorporating everything from fresh seafood to distinctive appams. Chef Prakash curates “an eclectic and experimental dining experience” that highlights the cultural and religious influences shaping the region's cuisine. Traditional cooking methods, like wrapping dishes in banana leaves, are adapted to each retreat's setting. Furthermore, culinary innovations like jackfruit-based cheesecakes and the chef’s signature 12-course Kerala tapas enhance the locavore experience.

A new wave of Naga foodpreneurs is bringing Naga cuisine to the world. Chef Joel Basumatari, an IIHM Kolkata graduate, re-explores Naga dishes in a modern context. He established India’s first slow food community in Ghathashi village, Zunheboto district, supporting sustainable farming and seed banking. His brand, Saucy Joe’s, features indigenous produce like rock bee honey, Naga basil, black rice, and chilli-based sauces. Chef Alemjungla Jamir, another trailblazer, runs the Naga Bowl Express in Dimapur, serving authentic Naga thalis with delicacies like Pork Bamboo Shoots, Smoked Pork with Fermented Yam leaves, and Perilla Chicken. Jamir’s impressive culinary journey includes experience at The Oberoi and ITC hotels.

In Ladakh, Chef Nilza Wangmo has introduced her native cuisine to a wider audience through her

TOP: A Chef Arora

BELOW: The Ekaa Bhutta from Ekaa's tasting menu.

restaurant Alchi Kitchen. Among the dishes she serves is Skyu, a Ladakhi pasta dish with vegetables and meat, Tingmo, a type of steamed bread, and Chhurpi, a local cheese made from yak milk. Chef Mingur is a monk-turned-chef who runs The Heritage Kitchen in Stone Hedge and is dedicated to preserving local herbs and culinary traditions, offering hearty meals that reflect the region's cultural heritage.

Pop-ups play a crucial role

Independent chefs, many self-taught and passionate about their native cuisines, are significantly promoting regional Indian food through pop-up dinners and private events. These temporary culinary experiences have been instrumental in introducing regional flavours to a global audience. Independent chefs utilise digital platforms to promote their curated tasting menus and cooking masterclasses, further expanding the reach of diverse cuisines.

ABOVE: Chef Garima Arora synthesises Indian textures and flavours with Thai ingredients to delectable end at her Bangkok restaurant Gaa.

creation.

In her century-old ancestral home in Camurlim, Goa, Shubhra Shankhwalker, the founder of Aai’s, hosts intimate lunches showcasing lesser-known Gaud Saraswat Brahmin cuisine. She also collaborates with restaurants and hotels for pop-up events.

“A common misconception,” she says, “is that Goan Hindu food is vegetarian. The cuisine includes chicken, mutton, and fish.” Shankhwalker sources seasonal ingredients from across Goa, using family recipes for dishes like Stuffed Mackerel (Bharilly Bangdo), Sungtache Hooman (prawn curry), Ambadyache Sasam (tangy hog plum curry), and Mango Sasam (sweet and tangy mango curry). She emphasises freshness, avoids packaged masalas, and makes everything from scratch in her kitchen.

The Bohri Kitchen is the OG of independent culinary ventures. Founded by Munaf and Nafisa Kapadia in Mumbai, The Bohri Kitchen (TBK) began as a home dining experience and evolved into a brand showcasing Bohra Muslim cuisine. TBK specialises in dishes like Raan in Red Masala (slow-cooked leg of lamb), Smoked Mutton Kheema Samosas, Dabba Gosht (baked mutton with eggs and spices), and Kaari Chawal (mutton curry with fragrant rice).

Indian chefs spice up the global culinary scene

A culinary delight from Bungalow which is known for its blend of storytelling, flavours and textures.

The annual Feast in the Field, hosted by Cazulo Feni founder Hansel Vaz, brings together the community for a dining experience surrounded by fields of vegetables, Alsande beans (crowder pea) and sweet potato. On the table are dishes cooked by village women such as Seafood Caldeirade (a Portuguese-inspired seafood stew), Pork Vindaloo, Red Pumpkin Ambotik, and Khatkhate, a medley of seven vegetables.

Curries and Butter Chicken once defined Indian food for the international diner. That was then. Now, Indian-origin chefs have redefined the culinary experience for the global audience. The recent US Michelin Guide awarded stars to three Indian restaurants: Semma in New York City, Rania in Washington DC, and Indienne in Chicago.

At Semma, chefs Roni Mazumdar, Chintan Pandya and Vijay Kumar, the creative minds behind establishments like Dhamaka, Rowdy Rooster and Adda, present dishes inspired by rural South Indian recipes. The menu highlights the diverse culinary heritage of Tamil Nadu, Karnataka, Kerala, and

Chef Mingur is a monk-turned-chef who runs The Heritage Kitchen, and is dedicated to preserving local herbs and culinary traditions.

beyond, featuring specialities like Meen Pollichathu, Dindigul Biryani, Gunpowder Dosa, Kudal Varuval (goat intestines with toddy-fermented dosa), and Nathai Pirattal (snails cooked with ginger, tamarind, and toddy).

At Rania, Executive Chef Chetan Shetty, previously of Indian Accent New York, crafts an inventive menu marrying Indian flavours with global cooking techniques. Standout dishes include Shiso Leaf Chaat, Ghee-roast Lamb in a Lentil Cheela, accompanied by buttermilk mousse, and Kesari Mango, an artful dessert with frozen yoghurt, coconut mousse and sesame brittle.

Chef Sujan Sarkar helms the kitchen at Indienne, offering a six-course tasting menu that reimagines Indian flavours through a global lens. Signature creations include Passionfruit Pani Puri in a Buckwheat Tart, Roasted Scallops in malai curry, Hamachi with Kokum Sol Kadi and Stone Fruit, Fava and Edamame Tikkis, and Medu Vada with Butternut Squash Sambhar and Pepper Pachadi. The Michelin Guide describes his cuisine as "pieces of art that taste like familiar favourites pulled from his vibrant homeland". Chef Sarkar is particularly acclaimed for delving into rural culinary traditions of north

CLOCKWISE FROM LEFT: A spread from

India, especially Uttar Pradesh, where he emphasises authentic regional techniques rooted in centuriesold practices to offer diners a taste of India's rich and diverse food culture.

Chef Vikas Khanna's wildly popular restaurant Bungalow NY, which was just awarded Michelin 2024 Bib Gourmand, serves authentic and comforting Indian cuisine with nostalgic touches and playful twists. Khanna blends storytelling with (un)familiar flavours and textures (for the global audience), evident in dishes like Shakkarkandi Chaat with Ashwagandha Bundi. Jimmy Rizvi’s ‘Ammi’s Lamb Chops’ are prepared with raw papaya, aamchur, and jaggery. Kiss Of Kashmir features regional produce like lotus roots and pickled turnips, while White Peas Guguni is elevated with date tamarind, mint, and chickpea noodles.

At Rasika in Washington D.C., Chef Vikram Sunderam offers a modern interpretation of food

The Bohri Kitchen; Chef Nilza Wangmo's Alchi Kitchen, Ladakh, has introduced her native cuisine to a wider audience; Skyu, a Ladakhi pasta dish with vegetables and meat.

from southern India. His refined approach to traditional dishes such as dosas, idlis and seafood curries showcases the depth and diversity of south Indian cuisine.

Rahi in New York offers a menu of "unapologetically Indian" dishes, showcasing regional specialities and street food. Chef Sriram Aylur has elevated southern India coastal cuisine to global acclaim at his Michelin-starred restaurant Quilon in London with his emphasis on fresh seafood and nuanced spicing in dishes like Meen Moilee (fish curry in coconut milk) and Malabar Prawn Curry.

Chef Vineet Bhatia is widely regarded as the OG Indian chef who introduced the world to regional cuisine in modern forms. One of his most celebrated creations is the visually stunning Rose Jalebi on a Tres Leches base, a dessert that has caused quite a sensation. This innovative dish is just one example of

Terrāi in Hyderabad showcases deeprooted culinary culture through locally sourced ingredients from women farmers and tribal chefs in collaboration with the Deccan Development Society (DDS), a farmers’ cooperative.

his culinary ingenuity, following the success of his famous Chocolate Samosas, which became so popular that patrons demanded their inclusion on the menu whenever he opened a new restaurant. In addition to his restaurant success, Chef Bhatia has developed a line of dehydrated spice mixes, allowing home cooks to recreate his distinctive flavours in their kitchens.

Chef Gaggan Anand in Bangkok gained international acclaim for his playful approach to Indian flavours and dining, which is about more than just food—it’s a performance. His food features dishes that challenge the guest's perception of taste, with presentations like Lick It Up, a dish based on the Holi festival, and Brain Freeze, an ice cream dish where diners guess the ingredients. Anand uses global influences, cutting-edge kitchen technology, and complex flavour combinations to create an unforgettable experience for his diners.

CLOCKWISE FROM LEFT:

Saffron Cheesecake from Terrāi in Hyderabad; Andhra Okra Masala from Hosa; Hosa's Madurai Lamb Shank; Hosa's Chef Harish Rao has revived often-forgotten recipes from across the southern states; Coromandel Clams from The Tanjore Tiffin Room.

At Gaa, Bangkok, Chef Garima Arora seamlessly combines Indian textures and flavours with Thai ingredients. Each dish reflects her creative approach to regional traditions. She says, “When we started, we always had people coming in and asking for curry and naan, but we never had that. People are much more open to new experiences today. They understand the nuances of Indian cuisine and how delicate it can be. Micro Indian cuisine is gaining traction internationally. So when people, in fact, now come in, they want a version of Indian cuisine that they haven't had before. And this has changed over the last decade since we've been open.”

Her menu draws inspiration from both countries' rich culinary traditions, creating a unusual dining experience. Some of her notable dishes include Blue Swimmer Crab paired with macadamia milk, served with jaggery emulsification, and Betel Leaf creations that combine savoury elements with delicate flavours.

“Not only us, but because of all the hard work Indian chefs have put within India has changed the perception of Indian food,” says Chef Arora. “Not to mention the contribution of Indian chefs who are moving abroad to open their own restaurants.”

From forgotten recipes to bold reinterpretations, Indian cuisine is experiencing a renaissance. Chefs across India and beyond are redefining its narrative, celebrating heritage, innovation, and local flavours. Once limited by stereotypes, Indian food now tells rich, global stories—of culture, land, and creativity—served with pride and purpose.

INDIAN STORIES IN A BOTTLE EXPRESSIONS OF

From jaggery rum to Ayurvedic botanicals, Indian spirits embrace their rich cultural roots while appealing to modern palates.

DEEPALI NANDWANI

Indian spirit brands , particularly in the premium to luxury segment, have mastered the art of creating libations that resonate with both Indian and international consumers. They consummately understand what it takes to nudge their way in when the competition is big daddy spirit brands with multimillion dollar marketing budgets and a global recall.

Homegrown brands blend local ingredients with sustainable practices to create premium, innovative libations that tell the story of the land and its produce. They mine ingredients and flavours that are familiar to Indians, and exotic for the global market. The exploration spans celebration of Indian

botanicals and experimentation with indigenous fruits, spices, and regional flavours.

Modern consumers, both domestic and international, seek spirits with authentic, local connections, and Indian brands are meeting that demand. In the Indian context, think malai kulfiflavoured vodka, jaggery-spiced rum, and whisky blended with Ayurvedic botanicals.

Many homegrown brands also emphasise sustainability and craft methodologies, such as the ‘grain/botanicals-to-glass’ approach, ensuring premium quality and minimal environmental impact.

PHOTO BY

BAAGH GIN

Baagh Gin is a citrusforward gin made using Nagpur orange and lime, complemented by subtle spices. The flavour profile is designed to cater to the Indian palate, making it versatile enough to be enjoyed neat, in a simple gin and tonic, or as creative cocktails. Baagh's ethos extends beyond taste. It partners with the Balipara Foundation, dedicating a portion of its profits to agrobiodiversity and rewilding projects in Assam. Ingredients are sourced from local farmers, ensuring a positive environmental and economic impact.

PAUL JOHN CHRISTMAS EDITION 2024

For the past seven years, Paul John has been bringing out a superlative, limited edition Christmas Edition, which embodies the brand's commitment to festive elegance and exceptional flavour. The 2024 Christmas Edition, launched by master distiller Michael D’souza, is an expression crafted from the finest Indian ingredients. The 7th edition has a captivating deep golden hue, with aromas of mango and pineapple, and flavours of coconut, of which Goa has aplenty, candied orange, and toasted oak.

GODAWAN SINGLE MALT

Distilled in Alwar, a region devoid of conventional whisky-making terroir, Godawan harnesses Rajasthan’s elevated temperatures, heritage techniques, and native botanicals. The whisky is made from locally sourced six-row barley, known for its higher protein content and rich flavour. The brand’s unique cask architecture, incorporating rare Indian botanicals, further enriches the whisky with a fullbodied flavour. On the nose, the whisky has hints of dried fruit and toffee sweetness. On the palate, it is salted caramel and festive spices.

AMRUT BELLA

Amrut Distilleries, renowned for its exceptional Indian spirits, introduces Bella, a 100% jaggery rum. Crafted from sugarcane harvested in northern Karnataka, Bella (meaning ‘jaggery’ in Kannada) is a tribute to India's centuriesold tradition of jaggery cultivation. The rum matures for six years in exbourbon barrels, resulting in a spirit rich with sweet and nutty notes. Amrut's Bella offers a distinctive jaggery-based alternative to molasses-based rums, expanding the horizons of rum enthusiasts.

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DAKU RUM

The word ‘daku’ (bandit) might evoke images of rugged rebels, not rum. Yet, this Indian spirit from Gwalior's Bapuna Alcobrew (makers of Chambal Gin) boldly embraces the moniker. Daku Rum, inspired by the Chambal region's infamous dacoits, comes in two variants. Daku Gold is a deep burgundy rum with a smooth, velvety experience, with hints of caramel and cinnamon. Daku Silver is a clear white rum with a lighter, sweeter profile, infused with spices such as vanilla, nutmeg, and mace.

PAUL JOHN XO

The premium Indian grape brandy is crafted from Ugni Blanc and Bangalore purple grapes. On the nose, it opens with honeyed aromas that blend with the fruity allure of fresh fig, apricot, strawberry, and orange zest, layered with liquorice, light butterscotch, and a subtle herbal backdrop. The palate follows suit with sweet cranberry and raisin flavours.

STRANGER & SONS GIN

This gin is inspired by Portuguese influence in Goa and incorporates a mix of traditional and modern distillation techniques. While juniper and angelica are imported, the Indian botanicals include black pepper, nutmeg, mace, coriander, liquorice, and cassia bark. Its citrus profile comes from Gondhoraj lemons, Nagpur oranges, Mausambi limes, and Indian bergamot. A collaboration with The Bombay Canteen resulted in the limitededition distilled cocktail Perry Road Peru, a gin infused with the seasonal pink guavas (‘perus’) commonly found in Mumbai.

TAMRAS GIN

Crafted by Devika Bhagat and Khalil Bachooali, the gin’s profile is shaped by indigenous botanicals that highlight India's rich diversity. Tamras features whole citrus fruits, including sweet lime, rather than just peels, to create a bright and nuanced flavour. It also incorporates lotus flowers and seeds, cardamom, Nilgiri tea, and other ingredients to deliver a balanced and aromatic experience.

TERAI INDIA CRAFT GIN

Part of the ‘Bagh Explorations’ series, this gin by Globus Spirits uses litchi and mulberries from family farmlands in Uttar Pradesh. Complemented by floral notes like lavender, and herbs such as tulsi, this gin highlights the brand’s dedication to Indian agricultural roots and innovative craftsmanship.

HÜLI

Hüli, which means ‘tiger’ in Kannada, is a singleorigin jaggery rum handcrafted in a Mysuru micro-distillery. This gold rum takes four-and-a-half years to produce, starting with a specific sugarcane variety grown by local farmers. After 14 months, the harvested cane is transformed into jaggery, and then fermented for 3648 hours at the distillery. The final step involves 12 months of ageing in casks. Unlike most rums made with molasses, Hüli is a 100% jaggery-based spirit for Indian rum enthusiasts.

HAPUSA GIN

Known for its use of Himalayan juniper, Hapusa (meaning ‘juniper’ in Sanskrit) integrates other native botanicals like raw mango and turmeric, Gondhoraj lime, raw mango, and cardamom, offering a robust and earthy flavour that reflects India's terroir.

SAMSARA GIN

Samsara, which comes from Goa, incorporates 11 handpicked botanicals, including components like hemp seeds, rose petals, vetiver grass, green cardamom, and juniper berries. This combination delivers a vibrant blend of floral, citrusy, and subtly earthy notes. While on the nose there are aromas of delicate juniper, fresh citrus peel, and floral hints, on the palate it is smooth and wellbalanced with pronounced juniper, coriander, and citrus flavours, and the finish is of spice and herbal undertones.

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JAISALMER

INDIAN CRAFT GIN

It draws inspiration from the royal heritage of Jaisalmer and is distilled in small batches, using a traditional copper pot still. Jaisalmer Gin incorporates 11 botanicals, seven of which are sourced from various regions of India. These include coriander, vetiver, lemongrass, orange peel, cubeb berries, Darjeeling green tea, and lemon peel. The remaining botanicals, like juniper (from Tuscany), angelica, liquorice root, and caraway seeds, add a traditional touch, ensuring a balanced flavour profile.

SMOKE LAB VODKA

Smoke Lab is revolutionising vodka production with its unique use of basmati rice and Himalayan water. This Delhi-based brand crafts gluten-free, vegan vodka with a zero-carbon footprint, emphasising quality ingredients and modern filtration. Their latest release, Smoke Saffron, is an exclusive saffron-infused vodka made with premium Kashmiri saffron, evoking the essence of Indian sweets.

MAKAZAI

Created by Kasturi Banerjee, a former banker, Makazai offers two primary expressions: the Bartender's Edition (White Rum) and the Tribute Edition (Gold Rum), crafted using molasses sourced from sugarcane grown around the Panchaganga River in Maharashtra, known for its fertile, red soil that imparts floral, spicy, and herbaceous qualities to the rum. The white rum is designed to be light and perfect for cocktails like Daiquiris, while the gold rum, aged for over two years, boasts richer flavours, making it ideal for cocktails like a Mai Tai

FILTR – MARTINI BY STRANGER & SONS X SUBKO

Inspired by South Indian filter coffee, Stranger & Sons and Subko’s Filtr Martini is a ready-to-drink cocktail which reimagines the Espresso Martini with a bold, balanced flavour profile, and is crafted in small batches. Simply shake with ice for a frothy layer and finish with a vanilla spray.

THE DESTINATIONS INDIANS

TO SAY ‘I DO’ TRAVEL TO

In India’s wedding market, valued at a staggering $130 billion, destination weddings take center stage. From Udaipur’s regal lakesides, Havelock Island’s secluded charm to Goa’s sun-kissed beaches, these are the destinations redefining the way Indians celebrate their big day.

SUMAN TARAFDAR

$130 billion.

With a B. That is the estimated size of the Indian wedding market—amazingly still largely in the ‘unorganised’ space. That figure—in case you have difficulty comprehending such a number—is larger than the GDP of most countries in the world. Indians do not just love their weddings, rising disposable incomes have seen spends increase astronomically. While we collectively are still getting over the longest one ever witnessed (questions remain over whether it was just a wedding or a marketingbranding exercise, and of course, post post post shenanigans continue), what it has undoubtedly underscored even more is the enormous potential one could spend on a wedding.

An estimated 4.8 million weddings have taken place between November 12 and December 16, 2025, according to the Confederation of All India Traders (CAIT). In a report in Skift, the revenue spent in an approximately corresponding period in 2023 was about $57 billion. In 2023, Marriott reported hosting over 900 weddings in India, contributing nearly 10% to its revenues in India. Prabhudas Lilladher (PL), in its

latest report Band, Baaja, Baaraat & Markets, says India will witness approximately 35 lakh weddings between November and mid-December 2024, up from 32 lakh weddings during the same period in 2023, which is expected to generate an estimated expenditure of ₹4.25 lakh crore. CAIT has said that between 15 January and 15 July this year, over 42 lakh weddings were held, generating an estimated expenditure of ₹5.5 lakh crore.

As per WedMeGood’s estimate, in 2024, India’s wedding season broke records, with an estimated 4.8 million weddings between October and December, generating ₹6 lakh crore in business. The priorities emerge from the spends—the average Indian, according to the Jefferies Report released in June 2024, spends twice as much on weddings as on education.

The latest WedMeGood annual wedding report states that the average cost of hosting a wedding in India can cost ₹36.5 lakh. In comparison, the corresponding figure for a destination wedding is about ₹51 lakh. It also records a 10% rise in the hospitality cost of hosting a wedding. There is growing

interest in exploring new destinations, and new concepts such as ‘pre-weddings’ are playing their part in expanding to new venues.

“Weddings were, are, and will remain a very important part of the hospitality business for Asia in general, and India in particular,” Managing Director and Chief Executive Officer, Puneet Chhatwal, Taj Hotels said at the IHCL Analyst Earnings Call for Q2 FY 2024-25. “And we see only more spend on weddings and not less. With 30% higher wedding dates and increase in foreign tourist arrivals expected, we remain confident of comfortably delivering double digit revenue growth.”

In such a scenario, it is no surprise that hotels have a huge stake in doubling up as wedding venues. Weddings for well-heeled Indians are a far cry from the days when the neighbourhood banquet hall or just tents at the nearest open grounds, or failing all, just blocking the street, sufficed! Today’s elaborate affairs are more like events—choreographed to the smallest detail, showcasing the top range of retail, fashion and hospitality, often at dream-like

destinations. It is in the last space that hotels are seeing major opportunities. According to a WedMeGood survey, the percentage of destination weddings has grown significantly, rising from 18% in 2022 to 21% in 2023, and is expected to be around 26% in 2024. Within India, Rajasthan, Goa and Kerala are the most popular states for destination weddings.

While destination weddings are perhaps the most sought-after, and most lucrative in terms of margins, there is a significant increase in both big city weddings and those held in Tier II cities and towns—which are also raking in a share of this expanding pie. The number of weddings in Delhi in 2025 is expected to touch about 450,000, with an estimated addition of ₹1.5 trillion to the local economy. Daman, Khajuraho, Mussoorie, Jaisalmer, Bikaner, Pushkar, and several other destinations are in the race to get a larger share of the destination wedding cake.

Some recent destinations in India that have been added on as sought-after for that picture-perfect wedding; if you ‘wed in India’, probably it would be at one of these destinations.

UDAIPUR Rajasthan

Yes, so sought after is this former Mewari capital that the wait times on ‘auspicious’ days to open up could stretch to well over a year. Aspiring wedding principals have been known to shift their dates to ensure they were getting their ‘perfect Udaipur wedding’. Enough with seven interconnected lakes, it seems the space is inadequate as new hotels jostle for premium spaces, especially those by the lakeside. A number of recent highprofile weddings have raised the demand, which is still outstripping supply.

TOP HOTELS

AURIKA (139)

CHUNDA PALACE (50)

(with the number of rooms)

THE LEELA PALACE UDAIPUR (80)

MEMENTOS BY ITC HOTELS, EKAAYA (117)

THE OBEROI UDAIVILAS (87)

RADISSON BLU PALACE RESORT AND SPA (245)

RAFFLES UDAIPUR (101)

TAJ LAKE PALACE (83)

TAJ FATEH PRAKASH PALACE (65)

RAAS DEVIGARH (40)

TRIDENT (141)

TAJ ARAVALI RESORT & SPA (176)

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TOP HOTELS

(with the number of rooms)

ALILA DIWA GOA (153)

CARAVELA BEACH RESORT GOA (198)

GRAND HYATT GOA (313)

GOA

Goa

India’s most in demand tourist destination, the compact state of Goa acts as a mega venue when it comes to events, including weddings. A heady combination— beaches big and small, a gently lapping sea, heritage in the form of addictive music, distinctive architecture, a unique sense of style, a combination of being a laidback party and nightlife venue with a vast range of cuisines (from the ever-popular shacks to some of India’s bestknown culinary outposts and independent restaurants)— there is a lot happening in Goa, especially during the popular peak season from October to March. Increasingly, a wedding destination for Indians across the spectrum, the state offers wedding venues to cater to different price points, though the top-level hotels in peak season can command huge premiums.

HILTON GOA RESORT (104)

ITC GRAND GOA (252)

LE MERIDIEN GOA (146)

THE LALIT GOLF & SPA RESORT GOA (263)

GOA MARRIOTT RESORT & SPA (172)

NOVOTEL GOA DONA SYLVIA RESORT (181)

THE ST. REGIS GOA RESORT (205)

TAJ CIDADE DE GOA HERITAGE (500)

TAJ FORT AGUADA RESORT & SPA (143)

TAJ HOLIDAY VILLAGE RESORT & SPA (142)

TAJ EXOTICA RESORT & SPA (140)

VIVANTA GOA (172)

W GOA (109)

THE ZURI WHITE SANDS, GOA RESORT & CASINO (154)

SHIMLA

Himachal Pradesh

This 150-odd-year-old hill station was designated by the British as the summer capital of India—making it one of the most popular tourism destinations for over a century. Its colonial charm still in place, though now sitting cheek-by-jowl with more modern structures, along with its cool summer weather, makes it a sought-after wedding destination, especially in north India. Ideal for the mountain lover, Shimla’s rather cramped location means there is a premium to pay for that snow-capped backdrop—with or without snow.

TOP HOTELS

(with the number of rooms)

THE GRAND WHITE BY PARFAIT (70)

RADISSON HOTEL JASS SHIMLA (67)

WELCOMHERITAGE ELYSIUM RESORT & SPA (42)

WILDFLOWER HALL (85)

HAVELOCK ISLAND

Andaman and Nicobar Islands

If it’s an Indian beach wedding that has your fancy, it would be hard to look beyond Havelock Island. Known as much for its pristine beaches and coral reefs, the island is also a hub for watersports in India. Scuba diving to snorkelling, kayaking—through mangroves or in the open waters, game fishing… Then there are sunset cruises, candlelit dinners, romantic getaways, jungle treks and birdwatching, and now weddings. Estimates suggest an average cost of ₹40-50 lakhs for a two-night destination wedding with 100 rooms at a 5-star property in Havelock Island.

TOP

HOTELS (with the number of rooms)

CORAL REEF RESORT & SPA (50)

SEASHELL HAVELOCK (66)

SYMPHONY PALMS BEACH RESORT AND SPA (104)

TAJ EXOTICA RESORT & SPA (54)

PHOTO BY TUSHAR SHARMA ON UNSPLASH; SHUTTERSTOCK

JAIPUR Rajasthan

A popular wedding destination in India, the ‘Pink City’ has seen a stupendous rise in the number of weddings, and wedding venues. With its plethora of heritage havelis, grand forts and vibrant colours, coupled with its being the largest city in Rajasthan, it offers advantages of location and infrastructure that few others can match. Even though weddings here are expensive—the average ranging from ₹30 lakhs to ₹2.5 crore for a two-day wedding with around 150-250 guests, the demand for wedding venues in Jaipur has increased exponentially of late. Expect an even greater plethora of choices in the coming years as more premium hotels are slated to open.

TOP HOTELS

(with the number of rooms)

CLARKS AMER (215)

INTERCONTINENTAL JAIPUR

TONK ROAD (218)

FAIRMONT JAIPUR (245)

HILTON JAIPUR (179)

THE LALIT JAIPUR (263)

THE LEELA PALACE JAIPUR (200)

LE MERIDIEN JAIPUR RESORT & SPA (126)

JAIPUR MARRIOTT HOTEL (342)

RADISSON BLU (182)

JAI MAHAL PALACE (100)

RAFFLES JAIPUR (50)

RAMBAGH PALACE (78)

KHAJURAHO

Madhya Pradesh

A scenic spot in the northern plains, Khajuraho, a UNESCO World Heritage site, is famous for its Chandella temples built between 1,200 and 900 years ago. They form absolutely unparalleled backdrops to any wedding, and people come from a vast surrounding region to get married here. Today, this tiny town has an outsized number of premium hotels, most of which offer generous banqueting facilities.

TOP HOTELS (with the number of rooms)

CLARKS KHAJURAHO (100)

GOLDEN TULIP (71)

THE LALIT TEMPLE VIEW KHAJURAHO (60)

RADISSON HOTEL JASS KHAJURAHO (90)

RAMADA BY WYNDHAM KHAJURAHO (97)

NAINITAL Uttarakhand

Named after Naina Devi, Nainital was second only to Shimla of the British-era hill stations. To date, it continues to be a very popular tourist destination, combining the local cultural hill town practices with the allure of the Himalayas. Dominated by the central Naini Lake, it is also known for its prestigious educational institutions and schools, with many forming a lifelong bond with this picturesque town.

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TOP HOTELS

(with the number of rooms)

THE LAKE RESORT (35)

NAMAH NAINITAL (67)

THE NAINI RETREAT (46)

SHERVANI HILLTOP (47)

THE SWISS VILLAGE RESORT (47)

KOVALAM Kerala

Arguably the top wedding destination in southern India, Kovalam’s popularity as a beach destination derives strength from its three crescent beaches. Resorts here offer some of the most stunning sea views, providing an incredible and free— well, you pay for the venue from which you can see the ‘free’ backdrop—for weddings. The adjacent Poovar Beach provides one of the rare spaces where the backwaters, river and sea intermingle, creating magic of their own.

TOP HOTELS

(with the number of rooms)

GOKULAM GRAND TURTLE ON THE BEACH (44)

ISOLA DI COCCO BEACH RESORT (83)

THE LEELA KOVALAM, A RAVIZ HOTEL (184)

TAJ GREEN COVE RESORT & SPA (59)

AGRA

Uttar Pradesh

The city of the Taj Mahal is another north Indian favourite for large weddings. As with Khajuraho, its large format hotels and resorts were initially built for leisure guests, but the lack of large venues has meant that the hotels in the city have also doubled as wedding venues. More recent hotels have been expressly built with the purpose of hosting large format venues.

TOP HOTELS (with the number of rooms)

HOTEL CLARKS SHIRAZ (237)

COURTYARD BY MARRIOTT AGRA (189)

ITC MUGHAL (233)

JAYPEE PALACE (341)

THE OBEROI AMARVILAS (102)

RAMADA PLAZA BY WYNDHAM AGRA (145)

TAJ HOTEL & CONVENTION CENTRE (239)

TRIDENT (135)

PHOTO BY TIAGO ROSADO ON UNSPLASH

Total spends on weddings in India

CAIT HAS ESTIMATED THE TOTAL SPENDING ON WEDDINGS BASED ON DIFFERENT BUDGET CATEGORIES:

AS FOR THE ESTIMATED SPENDS ON WEDDING RELATED SERVICES, CAIT HAS BROKEN IT UP IN THE FOLLOWING HEADS:

One million weddings spend approximately ₹3 lakh each

One million weddings spend ₹6 lakh each

One million weddings spend ₹10 lakh each

One million weddings spend ₹15 lakh each

Seven million weddings spend ₹25 lakh each

weddings spend ₹50 lakh each

weddings spend ₹1 crore or more each

WERE YOU AWARE?

BY DEEPALI NANDWANI

Tranquebar and the Dutch

Did you know that much like the British and Portuguese, the Dutch, too, came to India in search of spices, particularly nutmeg and pepper, and textiles in the 17th century? Their influence is visible in Tranquebar, a charming village, a little distance from Pondicherry. Also called Tharangambadi (Land of the Singing Waves), Tamil, Danish, German, and British influences have shaped its history, architecture, and community. Neemrana Hotels’ Bungalow on the Beach, with views of the stormy Bay of Bengal, is an underrated coastal stay surrounded by Danish churches and forts.

The hotel that inspired Agatha Christie

Another did you know: Hotel Savoy in Mussoorie, built in 1902 by barrister Cecil D. Lincoln, once rivalled the great Savoy in London, and inspired author Agatha Christie’s first novel, The Mysterious Affair at Styles. Her interest was sparked by the urban legend about Lady Garnet Orme haunting the corridors of the hotel. The Hotel Savoy’s colonial charm, Gothic architecture, and mysterious history make it the perfect backdrop for a Christieesque tale. Today, The Savoy is part of ITC Hotels’ Welcomgroup Collection, and features restored vintage rooms and a tea room.

Railway retiring rooms

Many from my vintage will remember train journeys, the food along the way, and retiring rooms, once havens for travellers on a long trip. Available only for ticketed passengers, these affordable stays for the night were also used as a setting for many-a-movie scenes. Today, they have been replaced by chic lounges that resemble airport lounges in several airports. The one in New Delhi has AC and wifi access, and so do the ones in cities and stations such as Mumbai, Jaipur, Kolkata Howrah Railway Station, Hyderabad Secunderabad Railway Station, and even Patna. Yet, my nostalgia for the old-world retiring room where people who stayed the night and often became friends, endures.

Walking forest safaris

Have you ever wanted to walk through a misty forest on winter mornings? Forest lodges and hotels around Satpura and Pench Tiger Reserves offer walking safaris, an immersive, intimate experience of the wild, not available in any other forest sanctuary across India. Boutique eco-lodges like Forsyth Lodge recreate the colonial charm of forest bungalows and offer unusual walking safaris, on which guests walk through forests and grasslands of the protected reserve with a trained guide and possibly a park ranger.

JOURNEY OF EXCELLENCE

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