H V O
THE MANDARIN ORIENTAL RESIDENCES BEVERLY HILLS
THE MANDARIN ORIENTAL RESIDENCES NEW YORK
S
PR PROPOSAL
MEET SOCIETY CASE STUDY STRATEGY AT A GLANCE THE NEXT 90 DAYS FUTURE IDEAS AWARDS WORKING TOGETHER CONTENTS
SOCIETY
MEET
A DIFFERENT CLASS. THE SOCIETY GROUP IS AN AWARD-WINNING INDUSTRY LEADER FOR PROPERTY PR, HAVING HELPED LAUNCH OVER $8 BILLION IN LUXURY REAL ESTATE WORLDWIDE. MORE OF A PRIVATE SCHOOL THAN A PUBLIC SCHOOL, OUR CREATIVE AGENCY IS NOTORIOUS FOR SPECIALIZING IN THE WORLD OF LUXURY REAL ESTATE. WE ARE CHANGING THE CONVERSATION BY BEING THE ONLY CREATIVE FIRM REPRESENTING TOP DEVELOPERS, ICONIC PROPERTIES, AND THE POWER BROKERS WHO SELL THEM. KNOWN FOR OUR INNOVATION AND AGILITY, WE SECURE OVER ONE THOUSAND PROPERTY HEADLINES A YEAR. OUR CLIENTS ARE PART OF THE SOCIETY FAMILY AND CONNECTED TO A GLOBAL NETWORK OF REAL ESTATE ROYALTY. EST. 2015
CASE STUDY
IN A CITY DEFINED BY LUXURY BEACH HOMES AND EXCLUSIVE HILLSIDE ESTATES, 8899 BEVERLY IS A AN ICONIC MID-CENTURY BUILDING TRANSFORMED INTO VERTICAL LIVING AND 8 STAND ALONE MANSIONS THAT CHANGED THE DEFINITION OF UNDERSTATED LUXURY. AT THE START, THE GOAL WAS SIMPLE. TOWNSCAPE PARTNERS WANTED TO BUILD A LOVE LETTER TO LOS ANGELES WHICH WE TURNED INTO A FORBES HEADLINE. THE SOCIETY GROUP THEN USED CURATED PLACEMENTS TO BUILD VALUE FOCUSING ON SEATTLE-BASED FIRM OLSON KUNDIG, WHO HAS DESIGNED FOR SUBTLE BILLIONAIRES LIKE BILL GATES AND REIMAGINED ICONS LIKE THE SPACE NEEDLE. THE MEDIA BLITZ RESULTED IN PLACEMENTS IN ARCHITECTURAL DIGEST, THE REAL DEAL, FORBES, BLOOMBERG AND THE COVER OF THE LOS ANGELES TIMES. 8899 BEVERLY
"STEP INSIDE A $50 MILLION PENTHOUSE THAT'S COMPLETELY SURROUNDED BY GLASS"
"HOUSING SLOWDOWN? LOOMING RECESSION? NOT FOR THE ULTRA-RICH BUYERS OF LA'S 8 FIGURE CONDOS"
"INSIDE THE HOLLYWOOD REPORTER’S STAR-STUDDED EMMY NOMINEES NIGHT PARTY WITH ANDREW GARFIELD, QUINTA BRUNSON AND MORE"
VIP EVENTS THE CHALLENGE WAS TO CREATE A WHISPER CAMPAIGN FOR THE OFFMARKET $50M EAST-FACING PENTHOUSE WHILE SHOWING THE EMPTY WESTFACING PENTHOUSE TOO. SOCIETY CREATED AN EXPERIENTIAL DINNER FOR 50 TOP BROKERS AND PRESS WHERE THE THEME WAS WHITE GLOVE SERVICE. EVERY COUPLE WAS DESIGNATED A PERSONAL CONCIERGE FOR THE NIGHT TO CATER AND GUIDE THEM THROUGH A JOURNEY OF THE BUILDING. ONE 50-FOOT TABLE WAS SET WITH 600 SINGLE-STEM GARDENIAS, A CELEBRITY CHEF COOKED FIVE COURSES, AND HARLAN WINES PROVIDED THE PAIRINGS. THE LA TIMES CALLED IT "THE NEW WAY TO SELL LUXURY CONDOS". LATER, SOCIETY GENERATED BUZZ FOR THE 40 RESIDENCES WITH A LARGER GRAND OPENING EVENT FOR BROKERS AS WELL AS A MEDIA DAY WITH THE PRESS & THE ARCHITECT, TOM KUNDIG. SOCIETY HOSTED THE HOLLYWOOD REPORTER'S ANNUAL STAR-STUDDED EMMY PARTY ON SEPTEMBER 10TH, HELD PANEL DISCUSSIONS WITH TOP BROKERS AND SEEDED RECORD-BREAKING SALES THAT GRABBED HEADLINES.
STRATEGY
AT A GLANCE
WE CHAMPION THE SHVO BRAND BEING CONNECTED TO CREATE A COHESIVE MESSAGE. WHEN EXECUTED ON A BI-COASTAL LEVEL, THE BRAND MOMENTS BELOW WILL BE MORE IMPACTFUL. PREPARE THE LISTINGS AND STAGE THE PENTHOUSES ON BOTH COASTS. SET THE STAGE. IDEATE THE COLLECTORS CLUB AND THE WORLD OF SHVO. BUILD A BRIDGE BETWEEN THE SHVO PROPERTIES. ALIGN DESIGN PARTNERS TO SELL TURN-KEY UNITS. PLACE THE PROFILE "SHVO COMES TO HOLLYWOOD". INVITE VIP POWER BROKERS INTO THE WORLD OF SHVO. CREATE A BI-COASTAL BRAND MOMENT LAUNCHING BOTH MANDARIN PENTHOUSES OFF-MARKET AT THE SAME TIME. ANNOUNCE THE COLLECTORS CLUB. BUILDING UP TO THE GRAND FINALE... A VIP PREVIEW EXPERIENCE INSIDE THE PENTHOUSE WITH THE COLLECTORS CLUB AT THE MANDARIN ORIENTAL RESIDENCES BEVERLY HILLS. OVERVIEW
THE NEXT 90 DAYS
PHASE ONE DIAL IN MESSAGING AND ASSETS. PLACE CLOSING STORY ON THE DOLLINGER RESIDENCE. SELECT BRAND PARTNERS FOR DESIGN AND STAGING INITIATIVES. OCTOBER THE SOCIETY TEAM MEETS WITH MICHAEL SHVO IN NEW YORK. SOCIETY WILL PRESENT IDEAS FOR THE WORLD OF SHVO. CONCEPTUALIZE THE SPIRITUAL CONCIERGE PROGRAM. L O S A N G E L E S N E W Y O R K ALL WHILE PRODUCING THE WORLD OF SHVO.
PHASE TWO THE WALL STREET JOURNAL VISITS LA ON NOVEMBER 21ST. PLACE NATIONAL STORY ON HOTEL BRANDED RESIDENCES W/ THE DOLLINGERS COMMENTARY SUPPORTING THE NARRATIVE. OVERSEE AND CONNECT THE ART AND DESIGN INSTALLATIONS. CURATE A FURNITURE & ACCESSORY PACKAGE BY 1508 LONDON WHICH INCLUDES FRETTE SHEETS, GEORG JENSEN SILVER AND MORE. NOVEMBER PLACE THE BI-COASTAL PENTHOUSE EXCLUSIVE. MEET AGAIN WITH MICHAEL SHVO IN NEW YORK. APPROVE THE SPIRITUAL CONCIERGE PROGRAM. N E W Y O R K L O S A N G E L E S ALL WHILE PRODUCING THE WORLD OF SHVO.
PHASE THREE TEASE THE WORLD OF SHVO WITH A VIP AGENT EVENT INSIDE A PENTHOUSE WITH DANIEL BOULUD. MEET AGAIN WITH MICHAEL SHVO IN NEW YORK. PUBLISH THE BI-COASTAL PENTHOUSE EXCLUSIVE FOR A BRAND MOMENT. AMPLIFY PRESS HITS ON THE WORLD OF SHVO. PREPARE THE SPIRITUAL CONCIERGE FOR JANUARY PLACEMENTS WITH WELL-BEING AS THE STORY ANGLE. ALIGN THE MANDARIN ORIENTAL NEW YORK AND BEVERLY HILLS WITH THE HOLLYWOOD REPORTER'S POWER BROKER AWARDS MIAMI. DECEMBER N E W Y O R K + L O S A N G E L E S ALL WHILE PRODUCING THE WORLD OF SHVO.
FUTURE
PLACE AN EXCLUSIVE WITH ARCHITECTURAL DIGEST TO BRING INTERNATIONAL DESIGN ATTENTION TO THE DETAIL AND AESTHETIC OF THE PROPERTY. HOST LOCAL DESIGN PUBLICATIONS AT AN IN-PERSON SUNSET COCKTAIL IN THE PENTHOUSE. PRODUCE A LIVE SYMPOSIUM IN THE PENTHOUSE ON NEW DEVELOPMENT WITH MICHAEL SHVO.
IDEAS
PAST CASE STUDY:
COVER OF ARCHITECTURAL DIGEST MIDDLE EAST FOR EVA CHOW
THE POWER BROKER AWARDS WERE CREATED IN 2021 BY ALEXANDER ALI WITH THE EDITORS OF THE HOLLYWOOD REPORTER. HAILED BY THE NEW YORKER AS "THE OSCARS OF REAL ESTATE" IT IS A NIGHT CELEBRATING THEIR ANNUAL LIST OF THE TOP 30 AGENTS IN HOLLYWOOD. ON JANUARY 17TH, 2023 THE HOLLYWOOD REPORTER AND THE SOCIETY GROUP WILL HOST THE INAUGURAL MIAMI POWER BROKERS AWARDS AT THE FAENA HOTEL. IN MAY OF 2023, THE HOLLYWOOD REPORTER AND SOCIETY WILL HOST THE SECOND ANNUAL NEW YORK POWER BROKER AWARDS. SOCIETY WOULD PRESENT THE OPPORTUNITY TO PROMOTE THE MANDARIN ORIENTAL OFFERINGS DURING THESE EXCLUSIVE EVENINGS FOR THE MOST POWERFUL NAMES IN REAL ESTATE. AWARDS
WORKING TOGETHER
PRICING SOCIETY CHARGES $10,000 - $15,000 PER PROJECT ON A MINIMUM 12 MONTH RETAINER. TO EARN YOUR BUSINESS, WE ARE OFFERING SHVO AN INTRODUCTORY RATE OF $15,000 FOR BOTH MANDARIN PROJECTS ON A 9-MONTH RETAINER. AFTER 9 MONTHS, SOCIETY WOULD BE AWARDED AN EXTENSION FOR AN ADDITIONAL 6-MONTH RETAINER AT A COMBINED MONTHLY FEE FOR BOTH PROJECTS OF $20,000. SOCIETY WILL ALSO REQUEST THE FIRST RIGHT OF REFUSAL ON THE RALEIGH PROJECT FOLLOWING THE SUCCESS OF OUR INITIAL 9-MONTH ENGAGEMENT.
THANK YOU
H V O
THE MANDARIN ORIENTAL RESIDENCES BEVERLY HILLS
THE MANDARIN ORIENTAL RESIDENCES NEW YORK
S
PR PROPOSAL