FOUR SEASONS PRIVATE RESIDENCES LAKE AUSTIN
MEET SOCIETY 60-DAY STRATEGY CASE STUDY NEW DEVELOPMENTS PRICING CONTENTS
SOCIETY
MEET
A DIFFERENT CLASS. THE SOCIETY GROUP IS AN AWARD-WINNING INDUSTRY LEADER FOR PROPERTY PR, HAVING HELPED LAUNCH OVER $8 BILLION IN LUXURY REAL ESTATE WORLDWIDE. MORE OF A PRIVATE SCHOOL THAN A PUBLIC SCHOOL, OUR CREATIVE AGENCY IS NOTORIOUS FOR SPECIALIZING IN THE WORLD OF LUXURY REAL ESTATE. WE ARE CHANGING THE CONVERSATION BY BEING THE ONLY CREATIVE FIRM REPRESENTING TOP DEVELOPERS, ICONIC PROPERTIES, AND THE POWER BROKERS WHO SELL THEM. KNOWN FOR OUR INNOVATION AND AGILITY, WE SECURE OVER ONE THOUSAND PROPERTY HEADLINES A YEAR. OUR CLIENTS ARE PART OF THE SOCIETY FAMILY AND CONNECTED TO A GLOBAL NETWORK OF REAL ESTATE ROYALTY. EST. 2015
MEET IN PERSON AT THE FOUR SEASONS PRIVATE RESIDENCES LAKE AUSTIN ON TUESDAY, OCTOBER 25TH. CREATE MESSAGING ON FOUR SEASONS PRIVATE RESIDENCES LAKE AUSTIN OFFERING THE FIRST HOTEL-BRANDED RESIDENCES WITHOUT A HOTEL. ANNOUNCE EKLUND|GOMES IS IN CHARGE OF SALES. GENERATE LOCAL AND NATIONAL BUZZ TARGETING FUTURE BUYERS. CURATE A 3-6 MONTH PLAN THAT WILL GIVE YOU THE ROADMAP FROM NOW UNTIL THE FIRST HALF OF 2023. PLAN VIP EVENTS HOSTED BY EKLUND | GOMES. CONNECT THE FOUR SEASONS PRIVATE RESIDENCES LAKE AUSTIN TO A NATIONAL CONVERSATION ON HOTEL BRANDED RESIDENCES. 60 DAY STRATEGY
CASE STUDY
IN A CITY DEFINED BY LUXURY BEACH HOMES AND EXCLUSIVE HILLSIDE ESTATES, 8899 BEVERLY IS A AN ICONIC MID-CENTURY BUILDING TRANSFORMED INTO VERTICAL LIVING AND 8 STAND ALONE MANSIONS THAT CHANGED THE DEFINITION OF UNDERSTATED LUXURY. AT THE START, THE GOAL WAS SIMPLE. TOWNSCAPE PARTNERS WANTED TO BUILD A LOVE LETTER TO LOS ANGELES WHICH WE TURNED INTO A FORBES HEADLINE. THE SOCIETY GROUP THEN USED CURATED PLACEMENTS TO BUILD VALUE FOCUSING ON SEATTLE-BASED FIRM OLSON KUNDIG, WHO HAS DESIGNED FOR SUBTLE BILLIONAIRES LIKE BILL GATES AND REIMAGINED ICONS LIKE THE SPACE NEEDLE. THE MEDIA BLITZ RESULTED IN PLACEMENTS IN ARCHITECTURAL DIGEST, THE REAL DEAL, FORBES, BLOOMBERG AND THE COVER OF THE LOS ANGELES TIMES. 8899 BEVERLY
"STEP INSIDE A $50 MILLION PENTHOUSE THAT'S COMPLETELY SURROUNDED BY GLASS"
"HOUSING SLOWDOWN? LOOMING RECESSION? NOT FOR THE ULTRA-RICH BUYERS OF LA'S 8 FIGURE CONDOS"
"OLSON KUNDIG’S LOVE LETTER TO MODERN LOS ANGELES LIVING"
"AN L.A. HOME IS HITTING THE MARKET FOR $100 MILLION-PLUS—AND, NO, IT’S NOT A MEGAMANSION"
JENNIFER WAS PHOTOGRAPHED NOV. 16 AT 8899 BEVERLY’S PENTHOUSE, BUILT BY TOWNSCAPE PARTNERS WITH ARCHITECTURE BY OLSON KUNDIG AND ON THE MARKET WITH EKLUND | GOMES IN LOS ANGELES. STYLING BY RYAN HASTINGS
"JENNIFER
ANISTON HAS NO REGRETS"
"TOWNSCAPE PARTNERS ASKS $50M FOR WEHO PENTHOUSE UNIT AT 8899 BEVERLY AIMS FOR LA COUNTY CONDO RECORD"
VIP EVENTS THE CHALLENGE WAS TO CREATE A WHISPER CAMPAIGN FOR THE OFFMARKET $50M EAST-FACING PENTHOUSE WHILE SHOWING THE EMPTY WESTFACING PENTHOUSE TOO. SOCIETY CREATED AN EXPERIENTIAL DINNER FOR 50 TOP BROKERS AND PRESS WHERE THE THEME WAS WHITE GLOVE SERVICE. EVERY COUPLE WAS DESIGNATED A PERSONAL CONCIERGE FOR THE NIGHT TO CATER AND GUIDE THEM THROUGH A JOURNEY OF THE BUILDING. ONE 50-FOOT TABLE WAS SET WITH 600 SINGLE-STEM GARDENIAS, A CELEBRITY CHEF COOKED FIVE COURSES, AND HARLAN WINES PROVIDED THE PAIRINGS. THE LA TIMES CALLED IT "THE NEW WAY TO SELL LUXURY CONDOS". LATER, SOCIETY GENERATED BUZZ FOR THE 40 RESIDENCES WITH A LARGER GRAND OPENING EVENT FOR BROKERS AS WELL AS A MEDIA DAY WITH THE PRESS & THE ARCHITECT, TOM KUNDIG. SOCIETY HOSTED THE HOLLYWOOD REPORTER'S ANNUAL STAR-STUDDED EMMY PARTY ON SEPTEMBER 10TH, ORCHESTRATED MAGAZINE COVER SHOOTS WITH A-LIST CELEBRITIES IN THE PENTHOUSE, AND SEEDED RECORD-BREAKING SALES THAT GRABBED HEADLINES.
"INSIDE THE HOLLYWOOD REPORTER’S STAR-STUDDED EMMY NOMINEES NIGHT PARTY WITH ANDREW GARFIELD, QUINTA BRUNSON AND MORE"
MANDARIN ORIENTAL RESIDENCES BEVERLY HILLS 8899 BEVERLY MAVERICK CHELSEA 64 UNIVERSITY OLYMPIA FIVE PARK THE EDISON 53 W 53RD WALDORF ASTORIA MIAMI BEACH NEW DEVELOPMENTS
64 UNIVERSITY
"MANHATTAN CONDO AIMS TO SELL OUT BEFORE LISTING A SINGLE UNIT
BROKERS
FREDRIK EKLUND AND JOHN GOMES ARE BETTING THEIR NEW GREENWICH VILLAGE PROJECT WILL DEFY NEW YORK’S SLOWING REAL ESTATE MARKET."
MAVERICK
"THESE THREE NEW BUILDINGS IN NYC ARE CHOCK-FULL OF UNIQUE AMENITIES"
THE EDISON GRAMERCY
"THREE
OF NEW YORK'S BEST NEW BUILDINGS"
WORKING TOGETHER
PRICING SOCIETY CHARGES $10,000 - $15,000 PER PROJECT ON A MINIMUM 6-12 MONTH RETAINER. TO EARN YOUR BUSINESS, WE ARE OFFERING AN INTRODUCTORY RATE TO THE FOUR SEASONS AUSTIN ON A 9-MONTH RETAINER FOR $10,000. AFTER 9 MONTHS, SOCIETY WOULD BE AWARDED AN EXTENSION FOR AN ADDITIONAL 6-MONTH RETAINER AT A INCREASED FEE OF $15,000.
