8899 BEVERLY THE ROSEWOOD HOUSES
MEET SOCIETY
CASE STUDIES
STRATEGY AT A GLANCE
FUTURE IDEAS
EVENTS
WORKING TOGETHER
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8899 BEVERLY THE ROSEWOOD HOUSES
MEET SOCIETY
CASE STUDIES
STRATEGY AT A GLANCE
FUTURE IDEAS
EVENTS
WORKING TOGETHER
THE SOCIETY GROUP IS AN AWARD-WINNING INDUSTRY LEADER FOR PROPERTY PR, HAVING HELPED LAUNCH OVER $8 BILLION IN LUXURY REAL ESTATE WORLDWIDE.
WE ARE CHANGING THE CONVERSATION BY BEING THE ONLY CREATIVE FIRM REPRESENTING TOP AGENTS GLOBALLY, AS WELL AS DEVELOPERS AND ICONIC PROPERTIES.
KNOWN FOR OUR INNOVATION AND SOPHISTICATION, WE SECURE OVER ONE THOUSAND PROPERTY HEADLINES A YEAR FOR THE WORLD'S MOST HIGH-END PROPERTIES. WE ARE MORE OF A PRIVATE SCHOOL THAN A PUBLIC SCHOOL AND OUR CREATIVE AGENCY IS NOTORIOUS FOR SPECIALIZING IN WHITE GLOVE PERSONALIZED SERVICE.
OUR CLIENTS ARE A PART OF THE SOCIETY FAMILY WHICH IS A GLOBAL NETWORK OF THE TOP REAL ESTATE AGENTS, POWER BROKERS, LEADING DESIGNERS AND MORE.
WE PRODUCE ONE-OF-A-KIND, CURATED EVENTS FOR OUR CLIENTS THAT ARE UNMATCHED INCLUDING THE VERY FIRST POWER BROKER AWARDS IN PARTNERSHIP WITH THE HOLLYWOOD REPORTER THAT WAS HELMED AS "THE OSCARS OF REAL ESTATE" BY THE NEW YORKER.
WE SAW A NEED IN THE INDUSTRY FOR CONDOS AND PROPERTIES TO BE SEEN BEFORE HITTING THE MARKET SO WE CREATED THE FIRST EVER REAL ESTATE UPFRONTS IN PARTNERSHIP WITH THE WALL STREET JOURNAL INSPIRED BY THE ENTERTAINMENT INDUSTRY'S OWN TELEVISION UPFRONTS.
WE WELCOME YOU INTO SOCIETY.
In 2012, Alexander Ali founded The SOCIETY Group with the vision to bring creativity and unmatched public relations to the luxury real estate industry. He quickly won industry leaders like Meridith Baer and Mauricio Umansky.
In 2016 he was chosen to create a strategic launch for the iconic Playboy Mansion and his career reached new heights and recognition.
In 2017 he was hired by Drew Fenton and Nile Niami to create launch strategies for a portfolio of Paul McClean mansions and was instrumental in the modern spec build years and worldwide marketing campaigns.
Hailed by Forbes as ”the MIllennial marketing LA’s mega mansions”, his innovation in launching properties was called upon to create lavish open house parties inspired by classic works of art and immersive instagram open houses profiled in The New York Times.
Alexander’s passion for real estate is defined by his magic in merging the art of selling real estate with the entertainment industry. He approached The Hollywood Reporter editors to create The Power Broker Awards around their coveted top 30 agents list, which the New Yorker called “the Oscars of Real Estate” and is now in its third year.
More of an advisor, working in global markets has given Alexander an in-depth understanding of new developments, residential, and pre-development sales. In 2023, he was inspired by the entertainment industry to create the first ever real estate UPFRONTS in partnership with The Wall Street Journal to debut the most anticipated projects on a global stage presented by the moguls behind them.
The SOCIETY Group is known for its acumen in packaging and promoting unique architectural homes and has represented the sales of record breaking properties including Frank Lloyd Wright's Ennis House and The ONE Bel Air
A L E X I S L O P E Z
Alexis is a Los Angeles native with roots in entertainment and sales. She began her career spearheading West Coast activations for Monster Beverage Corportaion (formerly known as Hansen's Beverage Company) as well as LVMH. She uses her background to leverage luxury industry connections through strategic brand partnerships focusing on VIP experiences
Having helped support The Playboy Mansion sale campaign, Alexis has grown with SOCIETY over the last 8 years and leads all event initiatives including full event production. She is bilingual in Spanish.
I C T O R I A D O Y L E
E R I N N O R M A N
Erin Davenport Norman is a Los Angeles-based Writer/Producer with a deep passion for film With a background in the performing arts, Erin's love for acting led her to co-write and executive produce the acclaimed short film "Best Kept Secret," gaining international recognition at film festivals in Spain, Netherlands, and Brazil. She then joined Foxxhole Productions, working closely with Oscar-winning actor Jamie Foxx as an Executive Assistant. During her time there, Erin had the opportunity to collaborate on feature films and co-write projects with Mr. Foxx.
Erin's ability to blend storytelling and tactical communication allows her to effectively promote luxury brands, create unique story angles and connect them with their target audiences.
After graduating from USC, Victoria's journey in the industry began at CARUSO, a company known for its innovative approach to retail and hospitality There, she further developed her client-centric approach and honed her skills in customer service, marketing strategies, and client relationship management
Following her tenure at Caruso, Victoria joined Creative Artists Agency (CAA), where she worked in the Motion Picture Talent Department. In this role, she gained invaluable experience working with high-profile clients and worked on her organizational skills, attention to detail, ability to thrive in a fast-paced, high-pressure environment and further strengthened her ability to deliver exceptional client service.
IN 2020, SOCIETY SIGNED WITH 8899 BEVERLY WHEN THE WORLD WAS JUST IN THE BEGINNING OF THE PANDEMIC. WITH BORDERS BEING CLOSED, OUR GOAL WAS TO REACH THE ENTERTAINMENT INDUSTRY AND NATIONAL UHNWI FOCUSING ON THIS DISTINCTIVE OPPORTUNITY TO LIVE INSIDE AN OLSON KUNDIG CREATION IN THE MIDDLE OF WEST HOLLYWOOD WHILE SPEAKING TO THE DETAILS & HIGH LEVEL QUALITY OF THE OFFERING.
AT THE START, THE GOAL WAS SIMPLE. TOWNSCAPE PARTNERS WANTED TO BE KNOWN AS BUILDING A LOVE LETTER TO LOS ANGELES WHICH WE TURNED INTO A FORBES HEADLINE.
ADDITIONAL SUPPORT INCLUDED DIGITAL TACTICS DURING THE PANDEMIC SUCH AS CREATING INSTAGRAM LIVE CONTENT TO SHOW A LARGER AUDIENCE OF AGENTS.
OVER THE NEXT TWO YEARS WHILE THE BUILDING WAS COMPLETED, WE CONTINUED TO SECURE POWERFUL HEADLINES AND COLLABORATIONS, ALL CULMINATING IN TO A PRIVATE LAUNCH EVENT THAT GARNERED THE COVER OF THE LOS ANGELES TIMES FOR ITS INNOVATION & CREATIVITY COMING OUT OF THE PANDEMIC TO TARGET LUXURY BUYERS.
HIGHLIGHT OF SECURED PRESS & PARTNERSHIPS:
THE WALL STREET JOURNAL
FORBES “A LOVE LETTER TO LOS ANGELES”
THE REAL DEAL
MANSION GLOBAL
BLOOMBERG
CNBC (ON-CAMERA TOUR)
JENNIFER ANISTON X THE HOLLYWOOD REPORTER COVER SHOOT
APPLE’S OSCAR PARTY 2022 (EVENT)
THE HOLLYWOOD REPORTER’S EMMY PARTY 2022 (EVENT + COVERAGE)
THE LOS ANGELES TIMES COVER STORY
INSTAGRAM LIVE “A DISCUSSION WITH ARCHITECT OLSON KUNDIG AND FREDRIK EKLUND ON 8899 BEVERLY” (DIGITAL)
LOS ANGELES BUSINESS JOURNAL
NY POST
REAL TALK TOURS (DIGITAL)
ROBB REPORT
THE TIMES LONDON (INTERNATIONAL)
SELLING SUNSET (SEAONS 6 AND 7)
ARCHITECTURAL DIGEST ON THE MARKET (ON-CAMERA TOUR)
DESIGN COLLABORATION SECURED FOR HOUSE 7 + RETAIL SPACE VIA TO ATRA
"STEP INSIDE A $50 MILLION PENTHOUSE THAT'S COMPLETELY SURROUNDED BY GLASS"
"THE NEW WAY TO SELL LUXURY CONDOS"
Theactressandrecipientof THR’s Sherry Lansing Leadership Award on maintaining some mystery through decades of media madness, why the Friends reunion hit her so hard and her role as the “den mother” to her tight-knit group of industry friends: “Oh, I idle beautifully ”
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THR’sProduceroftheYearweighsin ontheRusttragedy(“Thatsetsounded sloppy”),hissplitwithWillFerrell (“Weweren’texactlychummy”bytheend) andwhythethreatofclimatechange drovehimtomakehisNetflixdramedy Don’tLookUp:“I’mfullyfreakedout ”
Eightproducersrevealthechallengesof makingtheirfilms,fromwritinglettersto senators,steppingintoplaybackground actorsandbecomingexpertsatCOVID precautionsamidthepandemic
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“They say, ‘You’re so exotic looking, why don’t you want to be in front of the camera?’ … Well, because I’m a composer. This is what I do.”
THE CHALLENGE WAS TO CREATE A WHISPER CAMPAIGN FOR THE OFFMARKET $50M EAST-FACING PENTHOUSE WHILE SHOWING THE EMPTY WESTFACING PENTHOUSE TO CREATE MEDIA AND TOP AGENT BUZZ.
FIRST, SOCIETY GOT THE TOWN TALKING THROUGH A VIP GRAND OPENING EVENT WITH A FOCUS OF THE 40 RESIDENCES, ONLY TEASING THE PENTHOUSES. THE EVENT FEATURED A POWER BROKERS PANEL ON THE CONDO MARKET WITH THE ARCHITECT, TOM KUNDIG, FOLLOWED BY A ONEON-ONE MEDIA DAY WITH THE PRESS & TOM FOR A VERY SPECIAL BUILDING TOUR.
LATER, SOCIETY CREATED & PRODUCED AN EXCLUSIVE EXPERIENTIAL DINNER FOR 50 TOP BROKERS AND PRESS TO LIVE LIKE A PENTHOUSE OWNER WHERE THE THEME WAS INSPIRED BY THE ATTENTION TO SERVICE A PENTHOUSE RESIDENT WOULD RECEIVE.
EVERY COUPLE WAS DESIGNATED A PERSONAL CONCIERGE FOR THE NIGHT TO CATER AND GUIDE THEM THROUGH A JOURNEY OF THE BUILDING. ONE 50-FOOT LONG TABLE WAS SET IN PH WEST WITH 600 SINGLE-STEM GARDENIAS. A CELEBRITY CHEF COOKED FIVE COURSES WHILE HARLAN WINES PROVIDED THE PAIRINGS. EACH COURSE WAS PRESENTED IN CHORUS BY THE CONCIERGES.
GUESTS INCLUDED POWER PLAYERS LIKE DOUGLAS ELLIMAN FIGUREHEADS, MAURICIO UMANSKY, TOMER FRIDMAN & JOYCE REY AND PRESS OUTLETS LIKE BLOOMBERG AND THE LA TIMES WHO HAILED THE EVENT AS "THE NEW WAY TO SELL LUXURY CONDOS", GARNERING A COVER STORY WHICH REACHED OVER 10M VIEWS.
WITH THE GOAL TO GET THE RIGHT CLIENTELE INTO THE BUILDING, SOCIETY SECURED THE HOLLYWOOD REPORTER'S ANNUAL STAR-STUDDED EMMY PARTY ON SEPTEMBER 10, 2022, HELD IN PH EAST THAT ALSO BROUGHT IN $60,000 FOR OWNERSHIP.
"INSIDE THE HOLLYWOOD REPORTER’S STAR-STUDDED EMMY NOMINEES NIGHT PARTY WITH ANDREW GARFIELD, QUINTA BRUNSON AND MORE"
ONE HIGH LINE, A MIXED-USE DEVELOPMENT SITUATED ALONG THE ICONIC NEW YORK HIGH LINE, GARNERED WIDESPREAD ACCLAIM FOR ITS FUSION OF ART, NATURE, AND LUXURY LIVING. WE WERE BROUGHT IN TO CONTROL THE NEXT PHASE OF MESSAGING CONNNECTED TO PROJECT TO BRING AWARENSS TO ITS NEW IDENTITY.
WE STRATEGICALLY CRAFTED A NARRATIVE THAT EMPHASIZED THE PROJECT'S COMMITMENT TO SUSTAINABILITY, PUBLIC ART INSTALLATIONS, AND ITS SEAMLESS INTEGRATION WITH THE BELOVED ELEVATED PARK. BY LEVERAGING OUR NETWORK OF MEDIA CONTACTS AND ORGANIZING EXCLUSIVE PREVIEW EVENTS, WE ENSURED THAT ONE HIGH LINE RECEIVED EXTENSIVE COVERAGE IN PROMINENT PUBLICATIONS, GENERATING BUZZ AMONG ARCHITECTURE ENTHUSIASTS, ART AFICIONADOS, AND POTENTIAL BUYERS.
TOP HEADLINES SECURED WITH:
"MANHATTAN HIGH LINE CONDO PROJECT GETS FRESH START WITH NEW NAME"
MAVERICK CHELSEA, A LUXURY RESIDENTIAL TOWER LOCATED IN THE VIBRANT CHELSEA NEIGHBORHOOD OF NEW YORK CITY, CAPTURED THE MEDIA'S INTEREST WITH ITS STRIKING ARCHITECTURE AND CUTTING-EDGE AMENITIES.
WE ORCHESTRATED A COMPREHENSIVE PRESS CAMPAIGN HIGHLIGHTING THE BUILDING'S UNIQUE FEATURES, SUCH AS ITS SLEEK FACADE, EXPANSIVE VIEWS OF THE CITY SKYLINE, AND STATE-OF-THE-ART WELLNESS FACILITIES. WITH VERY LIMITED ASSETS, WE TAPPED INTO OUR SPHERE OF CREATIVES PRODUCING A WELLNESS AMENITY THAT WAS OF NO COST TO OWNERSHIP, A SPIRITUAL CONCIERGE, SUCCESSFULLY POSITIONING MAVERICK CHELSEA AS A SYMBOL OF MODERN URBAN LIVING, ATTRACTING ATTENTION FROM MAJOR PUBLICATIONS.
SECURED PRESS INCLUDED:
THE HOLLYWOOD REPORTER
THE NEW YORK TIMES
ARCHITECTURAL DIGEST
WASHINGTON POST
"HOW LUXURY SURVIVED THE PANDEMIC"
TAKING HOLD OF THE INTEREST FROM LATIN AMERICA, EKLUND | GOMES TRAVELED TO MEXICO CITY WHERE SOCIETY PRODUCED AND PARTNERED WITH ARCHITECTURAL DIGEST MEXICO TO CONNECT THE COMMUNITIES OF THE BEST IN DESIGN AND ARCHITECTURE OVER A VERY SPECIAL EVENT CELEBRATING THE AD100 LIST.
70+ OF THE FINEST TASTEMAKERS, ARTISANS, ARCHITECTS, REAL ESTATE MOGULS, JOURNALISTS, EDITORS AND MORE CAME TOGETHER.
EKLUND | GOMES PROMOTED 8899 BEVERLY AS THEIR STAR LOS ANGELES DEVELOPMENT GARNEING BOTH LOCAL AND INTERNATIONAL BUZZ.
THE EVENT CONNECTED MEXICO CITY'S TOP AGENTS AND DESIGNERS AND LEFT THEM WITH MATERIALS TO FURTHER DIVE INTO THE PROPERTIES PRESENTED.
THE EVENT SECURED SOCIAL ATTENTION AND ONLINE PRESS THROUGH AD LATIN AMERICA AMONG OTHERS.
SECURED PRESS INCLUDED:
"THE MOST IMPORTANT REAL ESTATE COMPANY IN THE UNITED STATES, COMES TO MEXICO TO OFFER ITS BEST PROPERTIES"
AS WE ENTER THE SECOND PHASE OF LAUNCHING THE ROSEWOOD HOUSES COLLECTION, OUR GOAL IS TO TARGET INTERNATIONAL BUYERS THAT ARE RETURNING TO THE MARKET POST PANDEMIC, WHILE KEEPING THE BUILDING’S NEW OFFERINGS AND SALES TOP OF MIND IN DOMESTIC PUBLICATIONS. THIS STARTS WITH KNOWING WHAT STORIES INTERNATIONAL TARGETS WANT TO COVER AND BRINGING 8899 INTO THE CONVERSATION.
DESIGN, MARKET REPORTS, AND THE STORY OF HOW THE LUXURY BUYER IS NOW A GLOBAL BUYER WILL BE OUR MAIN FOCUS.
WE PLAN TO PLACE INTERNATIONAL STORIES ON WHERE BUYERS ARE COLLECTING THE BEST PORTFOLIO OF HOMES.
WE WILL TARGET COUNTRIES WHO HAVE AN AFFINITY FOR THE ARCHITECT AND JOIN THE CONDO CONVERSATION OF LOCK AND LEAVE HOMES.
TREND PIECES WILL BE TAKEN TO THE FINANCIAL TIMES, AND SOUTH CHINA MORNING POST, AS WELL AS DESIGN PIECES FOR ARCHITECTURAL DIGEST MIDDLE EAST.
LOOKING FORWARD TO 2024, EVERY HOME WILL BE AN OPPORTUNITY TO BRING IN CREATIVE PARTNERS TO TELL GREATER STORIES. AS IMPORTANT AS THE ARCHITECTURE IS, WHAT WE DO INSIDE THE HOMES WILL BE A DRIVING FORCE FOR PRESS AS WE LAUNCH THE OTHER SIX HOMES.
GETTING CREATIVE AND SEEING THE SPACES AS A COLLABORATOR IS KEY.
SELLING SUNSET DEBUTING SEASONS 6 AND 7 IS ALSO A CHANCE TO FEATURE THE BUILDING ON THE WORLDWIDE STAGE WHICH WE WILL EXPLORE AS THE SEASON IS RELEASED INTERNATIONALLY.
LUXURY PARTNERSHIPS ARE ALREADY IN THE WORKS, WHICH WE WOULD CONTINUE TO EXECUTE ON IN THE NEXT SIX MONTHS.
LOUIS VUITTON AND ROLLS ROYCE HAVE ALREADY TOURED THE SPACE AND THEY FELL IN LOVE WITH THE PENTHOUSES AND AUTO STABLE FOR THEIR NEXT LA ACTIVATIONS. SILK FASHION HOUSE DELOS FROM LONDON IS ALSO INTERESTED IN TURNING A ROSEWOOD HOUSE INTO A TRUNK SHOW TO DEBUT THEIR FALL LINE.
WE WILL CONTINUE TO VET HIGH LEVEL PARTNERSHIPS THAT BRING IN THE RIGHT CLIENTELE AND IN MOST CASES, MONETARY SUPPORT AS WELL.
THE HOLLYWOOD REPORTER’S POWER BROKER AWARDS LA AT THE END OF SEPTEMBER, WILL GATHER THE ELITE TOP 30 AGENTS IN HOLLYWOOD FOR THE THIRD TIME. THIS INVITE ONLY PRIVATE EVENT GETS NATIONAL COVERAGE AND IS ONE OF THE HARDEST REAL ESTATE EVENTS TO GET INSIDE CREATED BY THE SOCIETY GROUP. WE WOULD LIKE TO BRING THOSE AGENTS BACK TO THE BUILDING EITHER TRANSFORMING THE PENTHOUSE FOR THE AWARDS OR HOSTING THE AFTER PARTY AT STELLA.
SHOWCASING THE ROSEWOOD HOUSES ON A GLOBAL STAGE WILL HAPPEN IN OCTOBER AT UPFRONTS, AN EVENT CREATED BY THE SOCIETY GROUP IN PARTNERSHIP WITH THE WALL STREET JOURNAL FOR NEW DEVELOPMENTS TO SELL PROPERTIES TO GLOBAL BUYERS BEFORE THEY ARE COMPLETED.
THE MOST ANTICIPATED GLOBAL PROPERTIES ARE PRESENTED BY THE MOGULS BEHIND THEM TO A CLOSED ROOM WITH EXCLUSIVE SALES OFFERINGS, FLOOR PLANS, AND FIRST LOOKS. PERFECT TIMING FOR THE NEXT PHASE OF THE ROSEWOOD HOUSES COLLECTION.
LEVERAGING UPFRONTS INTERNATIONALLY WITH OUR PARTNERS IN LONDON WILL EXPOSE THE PROJECT AND HOUSES TO A AUDIENCE OUTSIDE OF THE WORK WE'VE DONE WITH KNIGHT FRANK.
THE SECOND PHASE WILL FOCUS ON THE LAUNCH OF STELLA. WE WILL BUILD MOMENTUM WITH A SOFT LAUNCH IN JUNE AND A HARD LAUNCH IN SEPTEMBER, DURING AWARDS SEASON.
WITH LOCAL BOOTS ON THE GROUND, WE WILL LEVERAGE OUR RELATIONSHIPS TO SUPPORT THE LAUNCH WHILE ALSO BRINGING IN MORE OPPORTUNITIES FOR STELLA TO CATER INDUSTRY EVENTS.
SOCIAL CONTENT WILL BE CREATED IN CONJUNCTION WITH CHEF ROB'S TEAM WITH VIDEO TAKING PRECEDENT.
A POP UP DINNER SERIES WILL HOST TOP AGENTS AND PRESS IN JULY IN EITHER THE ROSEWOOD HOUSES OR THE PENTHOUSES.
SOHO HOUSE IS A PARTNER OF OURS AND WE'D LIKE TO BRING "PROPERTY CLUB" - A REAL ESTATE CLUB WITHIN THE CLUB CREATED BY SOCIETY. THE PARTNERSHIP INCLUDES OFF SITE TOURS HIGHLIGHTING THE BEST ARCHITECTURE THROUGHOUT THE CITY. WE WOULD PLAN A TOUR OF THE ROSEWOOD HOUSES HOSTED BY THE AGENTS AND ATRA, AND CAN EVEN OFFER AT THE END A TASTING MENU AT OR WITH STELLA & CHEF ROB FOR 60 - 80 MEMBERS.
SOCIETY CHARGES $10,000 - $15,000 PER PROJECT ON A MINIMUM 12 MONTH RETAINER.
TO EARN YOUR BUSINESS IN 2020, WE OFFERED 8899 BEVERLY AN INTRODUCTORY RATE OF $6,000 AND HAVE NEVER INCREASED OUR FEES.
SOCIETY WOULD EXTEND THIS DISCOUNTED RATE FOR AN ADDITIONAL 6MONTH RETAINER THROUGH DECEMBER 2023.
SOCIETY WILL ALSO CONTINUE TO BRING IN PAYING EVENTS WHICH HAVE GENERATED $110,000 FOR THE BUILDING TO DATE.
8899 BEVERLY THE ROSEWOOD HOUSES