AT A GLANCE
STRATEGY
OUR MISSION IS TO USE UNIQUELY SHVO PRESS, ART, CULINARY, AND VIP EXPERIENCES TO DRIVE SALES. CONNECT THE SHVO BRAND WITH ONE COHESIVE MESSAGE. TRANSFORM THE PENTHOUSES INTO A SHVO ART GALLERY EXPERIENCE (WITHOUT HAVING TO STAGE THEM). CREATE A BI-COASTAL BRAND MOMENT BY LAUNCHING BOTH MANDARIN PENTHOUSES OFF-MARKET AT THE SAME TIME. PLACE THE PROFILE "SHVO COMES TO BEVERLY HILLS". IDEATE THE COLLECTORS CLUB AND CURATE THE WORLD OF SHVO. ALIGN DESIGN PARTNERS TO SELL TURN-KEY UNITS. HOST THE SOCIETY GROUP HOLIDAY PARTY FOR LA'S ELITE INVITE VIP POWER BROKERS INTO THE WORLD OF SHVO. ANNOUNCE THE COLLECTORS CLUB. BUILDING UP TO THE GRAND FINALE... PRODUCE A DANIEL BOULUD POP-UP DINING EXPERIENCE DEBUTING THE COLLECTOR’S CLUB INSIDE THE PENTHOUSE AT THE MANDARIN ORIENTAL RESIDENCES BEVERLY HILLS. OVERVIEW
THE NEXT 90 DAYS
PHASE ONE DIAL IN MESSAGING AND ASSETS. DISCUSS CLOSING STORY ON THE DOLLINGER RESIDENCE TIMELINE. OCTOBER THE SOCIETY TEAM MEETS WITH MICHAEL SHVO IN NEW YORK. MICHAEL SELECTS BRAND PARTNERS FOR DESIGN AND ART INITIATIVES. SOCIETY WILL VISIT ALL OTHER PROPERTIES IN THE SHVO NY PORTFOLIO SOCIETY WILL PRESENT IDEAS FOR THE NEXT 120 DAYS L O S A N G E L E S N E W Y O R K ALL WHILE PRODUCING THE WORLD OF SHVO.
PHASE TWO ANNOUNCE SOCIETY AS THE PR AGENCY OF RECORD FOR M.O.B.H. MANSION GLOBAL: FINE DINING IN LUXURY RESIDENCES PLACE A NATIONAL STORY ON THE UNIQUELY SHVO BUYER WITH THE DOLLINGER'S COMMENTARY SUPPORTING THE NARRATIVE. SECURE THE ART GALLERY PARTNER + TIMELINE TOUR THE WALL STREET JOURNAL VISITING LA ON NOVEMBER 21ST. SEND OUT INVITES TO THE SOCIETY GROUP HOLIDAY HOSTED AT M.O.B.H. NOVEMBER PREPARE THE PENTHOUSE WITH AN ART GALLERY INSTALLATION. MEET AGAIN WITH MICHAEL SHVO IN NEW YORK. PLACE THE BI-COASTAL PENTHOUSE EXCLUSIVE. N E W Y O R K L O S A N G E L E S ALL WHILE PRODUCING THE WORLD OF SHVO.
PHASE THREE HOST THE SOCIETY GROUP HOLIDAY PARTY FOR LA'S TOP AGENTS, IN THE ART GALLERY DEC. 6TH MEET AGAIN WITH MICHAEL SHVO IN NEW YORK. PUBLISH THE BI-COASTAL PENTHOUSE EXCLUSIVE FOR A BRAND MOMENT. ALIGN THE MANDARIN ORIENTAL NEW YORK AND BEVERLY HILLS WITH THE HOLLYWOOD REPORTER'S POWER BROKER AWARDS MIAMI. DECEMBER N E W Y O R K + L O S A N G E L E S ALL WHILE PRODUCING THE WORLD OF SHVO.
PHASE THREE LAUNCH THE WORLD OF SHVO WITH A VIP POP UP CLUB HOSTED BY DANIEL BOULUD, MICHAEL SHVO, PETER MARINO AND GALERIE MAGAZINE - FOR A UNIQUELY SHVO DINING EXPERIENCE. MICHAEL SHVO PRESENTS AN AWARD AT THE HOLLYWOOD REPORTER'S POWER BROKER AWARDS IN MIAMI ON JANUARY 17TH HOST AN AFTER PARTY AT BOULUD SUD FOR THE COLLECTOR'S CLUB MIAMI MEMBERS JANUARY L O S A N G E L E S ALL WHILE PRODUCING THE WORLD OF SHVO.
PAST CASE STUDY: COVER OF ARCHITECTURAL DIGEST MIDDLE EAST FOR EVA CHOW
MEET SOCIETY
A DIFFERENT CLASS. THE SOCIETY GROUP IS AN AWARD-WINNING INDUSTRY LEADER FOR PROPERTY PR, HAVING HELPED LAUNCH OVER $8 BILLION IN LUXURY REAL ESTATE WORLDWIDE. MORE OF A PRIVATE SCHOOL THAN A PUBLIC SCHOOL, OUR CREATIVE AGENCY IS NOTORIOUS FOR SPECIALIZING IN THE WORLD OF LUXURY REAL ESTATE. WE ARE CHANGING THE CONVERSATION BY BEING THE ONLY CREATIVE FIRM REPRESENTING TOP DEVELOPERS, ICONIC PROPERTIES, AND THE POWER BROKERS WHO SELL THEM. KNOWN FOR OUR INNOVATION AND AGILITY, WE SECURE OVER ONE THOUSAND PROPERTY HEADLINES A YEAR. OUR CLIENTS ARE PART OF THE SOCIETY FAMILY AND CONNECTED TO A GLOBAL NETWORK OF REAL ESTATE ROYALTY. EST. 2015
CASE STUDY
IN A CITY DEFINED BY LUXURY BEACH HOMES AND EXCLUSIVE HILLSIDE ESTATES, 8899 BEVERLY IS A AN ICONIC MID-CENTURY BUILDING TRANSFORMED INTO VERTICAL LIVING AND 8 STAND ALONE MANSIONS THAT CHANGED THE DEFINITION OF UNDERSTATED LUXURY. AT THE START, THE GOAL WAS SIMPLE. TOWNSCAPE PARTNERS WANTED TO BUILD A LOVE LETTER TO LOS ANGELES WHICH WE TURNED INTO A FORBES HEADLINE. THE SOCIETY GROUP THEN USED CURATED PLACEMENTS TO BUILD VALUE FOCUSING ON SEATTLE-BASED FIRM OLSON KUNDIG, WHO HAS DESIGNED FOR SUBTLE BILLIONAIRES LIKE BILL GATES AND REIMAGINED ICONS LIKE THE SPACE NEEDLE. THE MEDIA BLITZ RESULTED IN PLACEMENTS IN ARCHITECTURAL DIGEST, THE REAL DEAL, FORBES, BLOOMBERG AND THE COVER OF THE LOS ANGELES TIMES. 8899 BEVERLY
"STEP INSIDE A $50 MILLION PENTHOUSE THAT'S COMPLETELY SURROUNDED BY GLASS"
"HOUSING SLOWDOWN? LOOMING RECESSION? NOT FOR THE ULTRA-RICH BUYERS OF LA'S 8 FIGURE CONDOS"
"INSIDE THE HOLLYWOOD REPORTER’S STAR-STUDDED EMMY NOMINEES NIGHT PARTY WITH ANDREW GARFIELD, QUINTA BRUNSON AND MORE"
VIP EVENTS THE CHALLENGE WAS TO CREATE A WHISPER CAMPAIGN FOR THE OFFMARKET $50M EAST-FACING PENTHOUSE WHILE SHOWING THE EMPTY WESTFACING PENTHOUSE TOO. SOCIETY CREATED AN EXPERIENTIAL DINNER FOR 50 TOP BROKERS AND PRESS WHERE THE THEME WAS WHITE GLOVE SERVICE. EVERY COUPLE WAS DESIGNATED A PERSONAL CONCIERGE FOR THE NIGHT TO CATER AND GUIDE THEM THROUGH A JOURNEY OF THE BUILDING. ONE 50-FOOT TABLE WAS SET WITH 600 SINGLE-STEM GARDENIAS, A CELEBRITY CHEF COOKED FIVE COURSES, AND HARLAN WINES PROVIDED THE PAIRINGS. THE LA TIMES CALLED IT "THE NEW WAY TO SELL LUXURY CONDOS". LATER, SOCIETY GENERATED BUZZ FOR THE 40 RESIDENCES WITH A LARGER GRAND OPENING EVENT FOR BROKERS AS WELL AS A MEDIA DAY WITH THE PRESS & THE ARCHITECT, TOM KUNDIG. SOCIETY HOSTED THE HOLLYWOOD REPORTER'S ANNUAL STAR-STUDDED EMMY PARTY ON SEPTEMBER 10TH, HELD PANEL DISCUSSIONS WITH TOP BROKERS AND SEEDED RECORD-BREAKING SALES THAT GRABBED HEADLINES.
THE POWER BROKER AWARDS WERE CREATED IN 2021 BY ALEXANDER ALI WITH THE EDITORS OF THE HOLLYWOOD REPORTER. HAILED BY THE NEW YORKER AS "THE OSCARS OF REAL ESTATE" IT IS A NIGHT CELEBRATING THEIR ANNUAL LIST OF THE TOP 30 AGENTS IN HOLLYWOOD. ON JANUARY 17TH, 2023 THE HOLLYWOOD REPORTER AND THE SOCIETY GROUP WILL HOST THE INAUGURAL MIAMI POWER BROKERS AWARDS AT THE FAENA HOTEL. IN MAY OF 2023, THE HOLLYWOOD REPORTER AND SOCIETY WILL HOST THE SECOND ANNUAL NEW YORK POWER BROKER AWARDS. SOCIETY WOULD PRESENT THE OPPORTUNITY TO PROMOTE THE MANDARIN ORIENTAL OFFERINGS DURING THESE EXCLUSIVE EVENINGS FOR THE MOST POWERFUL NAMES IN REAL ESTATE. AWARDS
THANK YOU
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NEW YORK PR PROPOSAL
