NETWORK MARKETING
The untold truth
The reality
The world is changing faster than ever. When our parents finished school, it was common to secure a job for life, and the idea of pursuing something more was considered unusual. They were told to study hard so they could one day land a position at a large company, where they could work until retirement with good benefits.
That world no longer exists. The rules of the game have changed, even though we’ve often been given the same advice our parents once received.
Today, the safest thing you can do is build multiple streams of income. Prices are rising, inflation is high, and interest rates and energy bills are pushing more and more people to look for side incomes alongside their regular jobs.
The term ”gig economy” originates from the music industry, where musicians were hired for individual performances or “gigs” rather than full-time positions. Over time, the concept has expanded to describe a wide range of short-term and flexible work arrangements.
Think about the world’s largest taxi company that doesn’t own a single car, or the biggest accommodation
platform that doesn’t own any hotels or properties. Digital marketplaces now connect freelancers with clients across the globe. These platforms make it possible to take on temporary jobs or side projects alongside a main job or as a consultant.
Though the word “gig” may have started in the music world, it now captures a major shift in the way people work, towards more flexible, short-term opportunities in nearly every industry.
In this context, the old advice - go to school, get a ”secure” job, and hold onto it tightly- has become one of the riskiest paths you can take. The school system was designed to produce employees for big companies. Generations have traded time for money - time that fewer and fewer companies are willing to pay for.
Many older business leaders have been so deeply embedded in the industrial-age mindset that they’ve failed to notice how quickly the world has changed. Today, teenagers can become millionaires through social media by building personal brands or partnering with companies to promote products they genuinely like.
What we now know is this: as long as you’re trading time for money, you’ll always lack either time or money. This means that, in practice, you’ll be working until the day you die.
Knowing this, it’s up to each of us to take action, because if we keep doing what we’ve always done, we’ll keep getting what we’ve always gotten.
With this book, we aim to provide a clear and honest explanation of what network marketing really is, for those who are open and curious enough to find out. Making an informed decision requires the right information, and too many people today are listening to the wrong people for the right advice. Seeking “security” has become one of the riskiest moves of all.
We’re not here to argue with people who’ve already made up their minds. Instead, we want to speak to those who are open to learning, who are healthily skeptical, and who are genuinely curious to understand things based on facts, not assumptions.
“Skepticism means analyzing and questioning information you’ve actually received, turning it over and examining it before drawing conclusions. Many claim to be ‘skeptical’ of something they barely know anything about, but that’s not skepticism, it’s a preconceived opinion. True skepticism is rooted in curiosity and critical thinking, not in negativity from the start.”