Beards are In...
razors byare out! Margaret DeStefano Many readers may not realize it, but razors are a huge source of pollution. According to the EPA about 2 billion disposable razors are thrown into landfills each year. That’s an astonishing amount of plastic and metal waste that might otherwise have been recycled. Razors are selling less. One of the newest and most unique changes in this generation is a strong preference for growing beards. Probably half of the millennial's you meet in colleges, universities, and tech campuses have some form of a beard that makes them feel unique. Razor companies are a bit panicked right now because of these pesky millennial trends. This may be in line with their strong desire to show their individuality. It is also visible in stronger demand for tattoos, earrings and other body-altering procedures. Some companies have managed to succeed despite today’s less shaving population, but other brands are seriously struggling and attempting to appeal more to women. Summer is bikini time ladies... need a shave? Tell them you found them in Solstice! • www.slosolstice.com
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