As we embark on the first leg of the 2025 SiGMA World Tour, there’s no better place to kick things off than Dubai - our fifth time in this dynamic city. In just a few short years, Dubai has cemented itself as a global hub for innovation, investment, and cutting-edge technology, making it the perfect launchpad for what promises to be a game-changing year.
From AI-driven gaming solutions to the next frontier of blockchain, Dubai continues to set the gold standard for industry growth, drawing visionaries, disruptors, and investors from across the world. This edition dives deep into the trends shaping the future, highlights the key players driving progress, and showcases why Dubai remains a powerhouse for global business.
As Prof. Alexei Grinbaum, Chair of the European Commission AI Ethics Committee emphasises in his interview on page 28, there's a growing consensus that the future hinges not just on policy, but on collective innovation and responsibility. “The challenge isn’t just writing laws,” he says. “It’s making them work in practice.
Dr. Sameer Al Ansari, CEO for Ras Al Khaimah Digital Asset Oasis also explores the importance of providing a climate of support through proactive regulatory frameworks, fostering trust, and bringing legitimacy to the sector by empowering future generations to lead in the digital assets landscape. RAK DAO offers a dedicated ecosystem for digital asset companies, and aims to position the UAE as a leader in the MENA region and on the global stage. Read more about his plans for RAK DAO starting page 23.
The UAE also stands on the brink of exciting and transformative change in other frontier sectors. As the UAE prepares to rewrite the narrative, the announcement of the establishment of the General Commercial Gaming Regulatory Authority (GCGRA) brings broader economic diversification effortsoffering a glimpse into a bright future for the hospitality and entertainment sectors. Starting page 17, Aristocrat Gaming's VP of Commercial for EMEA & LATAM, Andrew Sackey, discusses the company's historic acquisition of the first UAE gaming supplier licence, market expansion strategy, and commitment to responsible gaming, innovation, and partnership in the region's evolving regulatory landscape.
Gratitude is due, as always, to SiGMA founder Eman Pulis, a leader who stands out for having taken the road less travelled, making bold choices along the way. A magazine is also only as striking as the talent behind its pages, and this issue is no exception. With bold layouts and a keen eye for detail, the result is an experience that resonates, reflecting the magazine's unwavering commitment to quality.
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The first mover advantage – Aristocrat’s landmark UAE licence
Andrew Sackey, discusses the company's historic acquisition of the first UAE gaming supplier licence
RAK DAO & the UAE: Building the Web3 Hub
Dr. Sameer Al Ansari on the UAE’s role in Web3 leadership
The mind behind AI ethics - a conversation with Professor Alexei Grinbaum
An exploration of artificial intelligence, ethics, and the future of digital regulation
A Catalyst of Digital Evolution and Empowerment
Lucy Chow shares her perspective on advancing
COVER STORY: Dmitriy Punin: Shaping the Future Together
PUNIN GROUP’s visionary founder Dmitry Punin shares insights into his investment journey
Bridging Compliance and Opportunity in MENA’s Fintech Evolution
Sumsub explore the challenges and opportunities in the MENA region's fintech regulatory landscape
Advancing Dubai’s Business Ecosystem in the Web3 Era
Belal Jassoma discusses the role of the DMCC in fostering an interconnected business ecosystem
Building the Workforce of Tomorrow
COO Rosi Bremac on moving away from a one-size-fits-all approach to leadership
The Next Chapter
I’m delighted to welcome you to AIBC Eurasia 2025 - our fifth event in the region.
Dubai holds a special place in our heart, having hosted our first international summit outside of Malta back in 2021. At a time of great uncertainty globally, the emirate was key in providing the international community with stability, its doors remaining open to business, and, crucially, one of the only places to agree to host a largescale event.
5 years on and the event has continued to grow. 2025’s expanded floor plan comfortably accommodates 14,000 delegates - a significant leap from the 4,500 welcomed during the first show.
A partnership with Affiliate World has also allowed us to align SiGMA and AW conferences in the same cities and within the same week. Platform-providers coming to the Eurasia event will be able to connect with 5000 super affiliates in the same city the event is taking place in. This synergy will bring many of the world’s top affiliates closer to the community and offer additional value to delegates, making this event an excellent opportunity for platform-providers.
We’re also expanding rapidly in other areas. The 2025 calendar of events will, for the first time, feature 7 international summits. We have successfully launched a new event for the European markets, with SiGMA Central Europe taking place in Rome in November, in addition to delving more closely into the South Asian markets; a summit takes place in Sri Lanka towards the end of the year. Following last year’s success in Manila, South Korea, and Marrakech, we’re hosting a series of retreats throughout 2025, providing a luxury-driven networking experience for key players in the affiliate sectors. Don’t miss top destinations, including Egypt and Manila.
10 years on from that first show and our vision for the next decade is crystal clear. Moving forward we hope to create a safe and responsible environment for the industry - with a single platform for education, regulation, innovation and entertainment. Here’s to the first chapter of the next decade.
Enjoy the show,
This year, we’re proud to celebrate five incredible years of summits in Dubai. What started as our first international event outside of Malta back in 2021 has grown into something truly special. Dubai embraced us from the start, and it’s been amazing to see how far we’ve come together.
The city’s energy and innovation have made it the perfect place for SiGMA Group to thrive. Dubai isn’t just a host; it’s become a key player in shaping the event’s success. The strong support from the local government and community has been vital, helping us connect with industry leaders and push the conversation forward.
During the height of the COVID-19 pandemic, Dubai stood out as one of the few countries willing and able to host live events, showcasing its resilience and commitment to global collaboration. While much of the world came to a standstill, Dubai’s proactive safety measures and world-class infrastructure allowed industries to reconnect in person during an unprecedented time. This open-door approach not only positioned Dubai as a hub for progress but also provided a lifeline for global businesses and event organisers eager to adapt and thrive. It’s this forward-thinking spirit that continues to make Dubai a leader in hosting world-class events.
Over these five years, the summit has grown into one of the mustattend events on our global calendar. It’s where big ideas meet
big opportunities, attracting platform-providers, decisionmakers, and innovators from around the world. And with new legislation and regulations being explored in the UAE, the future feels brighter than ever. Looking back, it’s clear none of this would’ve happened without the incredible partnerships we’ve built here. The local support, enthusiasm from our attendees, and Dubai’s reputation as a global business hub have all played a massive role in making this event what it is today.
As we celebrate this milestone, we’re as excited as ever about what’s ahead. The UAE is on the brink of significant developments, and we’re glad to be part of the story as it unfolds. The country has given us so much more than a venueit’s given us a second home and a community and we’re looking forward to what the future holds for us.
Here’s to five amazing years of growth, collaboration, and innovation. Thanks to everyone in Dubai who’s been part of the journey so far. Let’s keep building something extraordinary together.
Emily Micallef CEO, SiGMA Group
From Malta to Dubai: celebrating
5 years of success
The first mover advantage
Aristocrat’s landmark UAE licence
Aristocrat Gaming's VP of Commercial for EMEA & LATAM, Andrew Sackey, discusses the company's historic acquisition of the first UAE gaming supplier licence, market expansion strategy, and commitment to responsible gaming, innovation, and partnership in the region's evolving regulatory landscape.
Aristocrat has achieved a significant milestone by becoming the first international company to secure a gaming-related vendor license in the United Arab Emirates. How does it reflect your strategy to expand your global operations to target the Middle Eastern market?
At Aristocrat, we are always looking for opportunities to be a first mover in all markets as we continue to focus on growth as a key pillar of our business. Fortunately, in the UAE we were prepared to apply for a licence as soon as the General Commercial Gaming Regulatory Authority (GCGRA) created the process. With this licence in hand we are now able to work alongside our longtime partner, Wynn Resorts, to understand how we could partner together to create success for all in the market.
What gave Aristocrat the edge in being chosen over other licence applicants?
The UAE has always been a growth target for the EMEA. With that and the company’s commitment to the market at top of mind, Aristocrat focused on prioritizing the application to enable us to have first mover authority and worked with the regulator to ensure we met their requirements accordingly.
What was the licence acquisition process like? Was it difficult compared with other jurisdictions? Will the licence apply across the UAE or to specific emirates only?
The UAE has some of the finest regulatory professionals in the world working alongside applicants who are interested in participating in their business. We consider it a privilege to have worked with the GCGRA through the licensing process. Their professionalism throughout the process was instrumental. We saw some similarities to other markets, so it was helpful to have that baseline to help drive our application process forward.
Do you have any plans to open an office in the UAE - is a physical presence required?
We’re looking at all of the ways that we can best leverage our licence in the region and position Aristocrat for the utmost support of the online and brick and mortar markets including the Wynn Resorts opening. Fortunately, the market is also in close proximity to some of our other international markets that we have established office sites in.
It is still unclear what direction the country will take with its gambling regulations. What does the road ahead look like in your opinion?
That decision sits with the regulators and we will adhere to how they determine the best way to move forward.
Are you working closely with the government to develop content or do you have free reign?
Yes, we intend to bring a strong portfolio with the latest hardware to the market, while simultaneously meeting the regulatory and cultural standards of the UAE market.
The GCGRA has set the bar high with stringent regulatory requirements and ethical gaming practices, could this affect potential growth in such an as yet untested market?
A highly regulated market makes for a great gaming market.
Will Aristocrat’s online games and casino machines include features or themes tailored to resonate with a UAE audience? How will you balance innovative content that is sensitive to the cultural needs of the region?
We will enter the market with proven hardware, game content and feature mechanics that meets the regulatory and culture standards of the audience. As we continue to learn more about the market, we will localize and tailor this to ensure themes and features that resonate with the audience.
The GCGRA has emphasised the importance of responsible gameplay, how will you encourage this?
Regardless of the market, Responsible Gaming (RG) is at the core of everything we do. We are so fortunate to have partners like Wynn Resorts who value and implement all aspects of RG. We will continue to leverage the foundation we’ve built with our positive play content and messaging, and look to scale this in other markets, in addition to ensuring our team becomes educated on any new RG standards that will be placed in this market.
Could the UAE´s growing status as an attractive, international hub for tourism and business, line it up as the next frontier for gaming?
There is a lot of interest and excitement around the impact that the UAE could have on the global market. As the newest jurisdiction, these new entertainment options enhance an already attractive country.
How does Aristocrat envision contributing to the UAE’s emerging tech and gaming market, and what role do you see yourself playing as the country defines its regulatory framework for gaming?
We are thrilled to have obtained the first gaming supplier licence and, as always, we will strive to be the best partner to our customers and a worthy licensee within the UAE. We will be bringing our latest hardware and games to the market and develop the framework for adoption of new technology approved by the GCGRA.
If the country launches iGaming, could it eclipse other more established markets, such as Malta and Macau?
Not necessarily, as markets are added to the iGaming sector, we believe it increases opportunity for our customers and players. The growth indicates support and regulatory management of this exciting space in gaming.
RAK DAO
& THE UAE:
BUILDING THE WEB3 HUB
Dr. Sameer Al Ansari is CEO for Ras Al Khaimah
Digital Asset Oasis
How has the UAE advanced its efforts to develop a Web3 ecosystem over the past year, and what role has RAK DAO played in driving this progress?
The UAE has continuously made notable strides in fostering the Web3 ecosystem, positioning itself as a global leader in blockchain innovation. Key developments like the introduction of a crypto tax exemption, effective November 2024, and the country receiving over $30 billion in cryptocurrency transactions between July 2023 and June 2024 underline its commitment to creating a thriving digital economy.
RAK DAO has played a pivotal role as a specialized hub for digital asset innovation. In under 12 months, it has issued nearly 400 licenses, forged partnerships with more than 40 regional and international leaders, and signed several landmark memoranda of understanding (MoUs). These include prominent collaborations with global entities like Tether, which recently introduced a dirham-pegged stablecoin. These efforts have accelerated innovation and enhanced investor confidence in the UAE as a destination for emerging technologies. Looking ahead, RAK DAO aims to expand its ecosystem by fostering cross-sector partnerships and providing startups with unparalleled support, from legal frameworks to access to funding opportunities.
Why Ras Al Khaimah? What makes the city the perfect setting for RAK DAO to flourish?
Ras Al Khaimah provides a unique environment for RAK DAO to thrive, combining the Emirate's forward-thinking leadership with its business-friendly ecosystem. Its establishment as a common law jurisdiction offers legal clarity, a crucial factor for international digital asset companies seeking regulatory certainty. Additionally, RAK’s strategic location within the UAE enables it to leverage the nation’s global connectivity and established reputation as a hub for innovation.
Beyond its business advantages, Ras Al Khaimah is also known for its quality of life. The Emirate offers a stunning natural landscape, from pristine beaches to rugged mountains, providing a peaceful yet dynamic setting for entrepreneurs and businesses. With a lower cost of living compared to other major UAE cities and just a 45-minute drive from Dubai International Airport, RAK is an ideal destination for founders and investors looking for a balanced work-life environment. Its commitment to sustainability, smart city initiatives, and tourism development further
enhances its appeal, making it an attractive hub for both business and lifestyle.
What can we expect over the next few years for the digital assets industry in the MENA region? Does the UAE have the potential to emerge as a leading hub for emerging tech?
The MENA region is poised for growth in the digital assets sector, driven by proactive regulatory frameworks, increasing institutional adoption, and rising interest in DeFi and AI-blockchain projects. The UAE, in particular, is leading this charge with milestones like OKX securing a full trading license and Standard Chartered launching crypto custody services. The UAE’s tax exemption for crypto transactions and the $500 million fund for DePIN and AI projects highlight the government's commitment to creating a fertile ground for innovation. As a result, the country is rapidly becoming a magnet for global tech talent and investors. RAK DAO offers a dedicated ecosystem for digital asset companies, and we aim to position the UAE as a leader in the MENA region and on the global stage. Over the next few years, we foresee increased collaboration between governments and private entities to drive mainstream adoption of blockchain technologies.
2024 in review: looking back, what stood out as the biggest highlights and challenges for the wider digital assets industry?
2024 was a transformative year for the digital assets industry globally. A standout highlight was Bitcoin reaching its alltime high, reaffirming its position as the cornerstone of the cryptocurrency market and reigniting interest from institutional and retail investors alike. Additionally, advancements in tokenized assets and the rapid growth of DeFi services demonstrated the sector’s ability to innovate and scale. However, the industry faced significant challenges, including navigating uncertain regulatory environments in major markets and addressing ongoing concerns about security breaches and scalability issues within blockchain networks. The rise of DeFi platforms brought immense opportunities but also underscored the need for enhanced governance frameworks and risk mitigation strategies to foster trust. One of the most notable developments was the policy shift in the U.S. following President Trump’s re-election. His administration’s executive order established a working group to review digital asset regulations and explore the creation of a national Bitcoin reserve. This initiative, while stopping short of instituting a
central bank digital currency, signals a shift towards a more supportive regulatory environment for cryptocurrencies in the U.S. Such developments could pave the way for increased institutional adoption and bring further legitimacy to the sector, reinforcing the role of digital assets in global finance. Despite the hurdles faced, the resilience of the digital asset space was evident. The year highlighted the industry’s adaptability and laid the foundation for its continued integration into the global financial system. With emerging technologies like AI further complementing blockchain innovation and more structured regulatory frameworks taking shape, the future looks promising for the sector.
As we enter a new year, what emerging trends or regulatory changes do you think are likely to play a significant influence in shaping the digital asset landscape?
One major driver of innovation is the integration of AI with blockchain technologies, transforming industries by enhancing efficiency and enabling smarter, datadriven solutions. For example, AI-powered blockchain applications can optimize supply chains, personalize DeFi platforms, and refine tokenized asset ecosystems. Another transformative trend is the expansion of asset tokenization, particularly in sectors like real estate and finance, where initiatives like Damac Properties’ $1 billion tokenized real estate project showcase the liquidity and accessibility blockchain technology can unlock.
Recognizing the growing role of AI in digital assets, RAK DAO has introduced a specialized AI agent business activity to support the development of autonomous systems. This initiative enables businesses to create AI-driven agents that automate smart contract execution, enhance DeFi protocols with predictive analytics, and optimize decentralized governance models. By establishing a structured framework for AI agent development, RAK DAO is providing startups and enterprises with the regulatory clarity and infrastructure needed to scale AI-powered blockchain solutions. As AI and blockchain technologies converge, these intelligent, self-executing systems will play a pivotal role in driving efficiency and innovation across decentralized markets.
On the regulatory front, frameworks like RAK DAO’s DARe (DAO Association Regime) are establishing a new benchmark for supporting Web3 innovation. DARe provides a structured legal environment tailored to the unique needs of decentralized organizations, offering a secure foundation for long-term growth and compliance. This initiative not only underscores the UAE’s leadership in embracing cutting-edge technologies
but also sets an example for jurisdictions globally. As businesses and regulators advance collaboration, we anticipate increased global coordination on crypto regulations, fostering market clarity and investor confidence. By combining advanced regulatory frameworks with technological advancements, the digital asset space is poised for accelerated adoption, innovation, and scalability in 2025 and beyond.
Is RAK DAO engaged in any educational initiatives to empower the next generation and promote mainstream adoption of this sector?
At RAK Digital Assets Oasis (RAK DAO), we are dedicated to empowering the next generation and promoting the mainstream adoption of blockchain and digital assets. Our commitment is reflected through strategic partnerships and educational initiatives designed to foster innovation and knowledge within the industry. In collaboration
with Tether, we signed a Memorandum of Understanding in 2024 to develop educational programs under Tether Edu. These initiatives cover areas such as Bitcoin, blockchain technology, peer-to-peer systems, and the adoption of stablecoins, catering to individuals across various skill levels.
Additionally, our partnership with Conflux Network focuses on establishing incubation and acceleration programs, educational workshops, and events to nurture a collaborative blockchain community. This alliance is instrumental in providing startups with the resources and support needed to thrive in the evolving digital assets landscape. Through these collaborations, RAK DAO is actively building a dynamic ecosystem that not only supports current innovators but also empowers future generations to lead in the digital assets sector.
THE MIND BEHIND AI ETHICS
a conversation with Professor Alexei Grinbaum
Words by Lea Hogg
Professor Alexei Grinbaum is the kind of person you could talk to for hours without realising time has slipped away. He’s warm, endlessly curious, and, above all, the sharpest of thinkers who has spent years shaping AI policy at the highest levels. We met for a chat, and what followed was a fascinating exploration of artificial intelligence, ethics, and the future of digital regulation.
As Chair of the European Commission AI Ethics Committee, Professor Grinbaum spearheaded discussions at a landmark AI summit hosted by the French presidency this month. Before the diplomatic handshakes and high-level negotiations, researchers gathered for an in-depth scientific discourse, exploring the latest breakthroughs in AI.
When we met, Professor Grinbaum explained the summit’s broader significance: “This wasn’t just about regulation - it was about global collaboration. Can we create shared datasets for AI training? Can we prevent fragmentation by company or country?” His insights reflected a growing consensus that AI’s future hinges not just on policy, but on collective innovation and responsibility.
The European Commission and the AI Act
One of Professor Grinbaum’s key roles is advising the European Commission as it implements the AI Act - a regulatory framework coming into effect in February 2025. This law classifies AI systems into different risk categories, from banned practices to high-risk and lower-risk AI.
“The challenge isn’t just writing laws,” he says. “It’s making them work in practice. The AI Act is based on European values: respect for human autonomy, non-discrimination, and non-manipulation. But how do we turn these principles into concrete industrial guidelines?”
His work is deeply practical. The Commission funds multiple research projects, including those evaluating AI ethics. Professor Grinbaum is at the forefront, ensuring that companies developing AI systems do not cross ethical boundaries. Many may assume AI is a recent development, but Professor Grinbaum reminds me
that its roots stretch back 60 to 70 years. “Scientifically, the revolution began in 2017,” he says. “For the public, it started on November 30, 2022, when ChatGPT launched.” That moment changed everything, making AI part of daily conversations.
But the AI-human relationship is much older. He shares a story about MIT’s 1965 chatbot, which turned user statements into questions. Despite its simplicity, people projected emotions onto it, a phenomenon known as “the Eliza effect”.
“Even when we know AI isn’t human, we still treat it as if it has thoughts and feelings,” he says. “This affects us psychologically, ethically, and practically.”
Evolution of legal and ethical grey zones
We discuss philosopher Ivan Illich, who, in the 1990s, tried a primitive word processor and immediately grasped AI’s significance. “Illich realised that from that moment, humans and machines would form a single entity,” says Professor Grinbaum. “The Enlightenment ideal of the autonomous individual was over.” Grinbaum continues with his perceptive observations, exploring the complexities of the issue.
Today, digital technologies increasingly shape our autonomy and decisionmaking, often in ways we barely notice. The AI Act is coming, but many of its provisions remain unclear. Professor Grinbaum gave me an example: the law bans “subliminal influence,” but what does that mean?
“If a VR headset influences your brain, is that subliminal manipulation?” he asks. “These political statements need precise definitions.”
Then there’s the question of innovation. Will strict EU regulations push AI startups elsewhere? “Some believe other countries will copy Europe’s model,” he says. “Others worry companies will move to England, Switzerland, or Asia. It’s an open question.” Professor Grinbaum is unequivocal about AI’s role: it is no substitute for human intelligence. “The best way to use AI is co-creation,” he says. “We should work with AI, not fear it. Educators should guide students in using AI thoughtfully.”
The three levels of AI ethics
Ethical AI isn’t just about damage control - it’s about shaping the future of intelligence itself. Professor Grinbaum sees it on three levels. First, alignment to ensure AI models don’t behave in ways that pose a threat. Then comes societal impact, where education and institutions must evolve to keep pace with AI-driven change. But the most challenging aspect is philosophical - understanding how AI is reshaping human nature itself.
AI regulation is anything but uniform. For example South Korea has taken cues from the EU, embedding strict guidelines into law, while the US remains without federal AI legislation. This patchwork of approaches was a central theme as world leaders gathered in France, shaping the global discourse on ethics, innovation, and the future of AI governance.
One of the thorniest AI issues is intellectual property. Should AI companies pay for training on copyrighted material? “We pay to visit museums,” Grinbaum points out. “Should AI pay to learn from human-created content?” At the same time, he suggests that copyright itself may need to evolve to fit AI’s new creative paradigm.
Books, physics, and the future
Alexei Grinbaum has written extensively on AI. His book Par Machine explores AI’s role in human communication, while Robots and Evil explores ethical questions surrounding AI-driven decision-making.
Surprisingly, his journey into AI began in quantum mechanics before he transitioned to technology ethics. “At heart, I’m a physicist,” he smiles. “But technology ethics became my passion.”
After an hour of conversation, I’m convinced that Professor Grinbaum is one of the most engaging thinkers on AI today. He’s not just a policy expert—he’s a storyteller, weaving history, philosophy, and cutting-edge science into a narrative that’s as compelling as it is urgent. In a field often siloed into narrow specialisms, his rare ability to bridge AI, ethics, philosophy, and physics makes our conversation truly remarkable.
And as AI continues to shape our world, voices like his are more important than ever.
A Catalyst of Digital Evolution and Empowerment
Lucy Chow , a multifaceted leader in digital innovation, entrepreneurship, and gender equality advocacy, recently sat down with Rami Gabriel to share insights into her career journey, achievements, and perspectives on advancing digital transformation. This feature explores her impactful contributions, her role in fostering entrepreneurial ecosystems, and her strategic focus on future-oriented initiatives.
An Entrepreneurial Legacy in the UAE
Chow's tenure in the UAE spans over a third of the nation's history, during which she has become an integral figure in the region's entrepreneurial landscape. As an OG angel investor, her journey began with co-founding an angel network more than 15 years ago, a pioneering move aimed at addressing the funding challenges faced by startups. Her commitment to entrepreneurs is evident in her video series, Down to Business, which demystifies the fundraising journey and provides practical advice for startups.
“Dubai’s evolution as a business hub parallels my own professional growth,” Chow reflects. Her strategic advisory role with 2022 Female Angels underscores her dedication to diversifying the early-stage investment landscape in MENA, with a particular focus on female investors. This initiative, along with her recent publication highlights her advocacy for digital technologies, such as gaming and esports, as drivers of future business and education trends.
Chow’s philosophy centres on curiosity and adaptability. “To lead effectively, whether as an investor, educator, or executive, one must remain open to new ideas and innovations,” she says. Her advocacy for digital transformation across sectors reflects this ethos, positioning her as a champion for forward-thinking strategies.
Empowering Women in Leadership and Innovation
Lucy Chow's dedication to amplifying women’s voices in leadership is exemplified through her role as Secretary General of the Global Women Leaders Committee with the World Business Angels Forum (WBAF). Partnered with the G20’s Global Partnership for Financial Inclusion, WBAF focuses on empowering economies through
innovation, providing women entrepreneurs access to smart finance, global networks, and mentorship opportunities. Chow’s leadership within this organisation reflects her broader mission to create equitable opportunities for women in business.
Her investment activities further align with her advocacy for sustainability and access. As a Limited Partner (LP) in funds like PACTVC, Chow supports startups addressing societal challenges under themes such as betterment, access, and climate. She notes the shift in market demand towards purpose-driven products and services, an evolution that has created significant opportunities for underrepresented voices.
In the gaming and esports sector, Chow influences her platforms to champion local talent development and promote gender diversity. “The Gulf’s focus on building a sustainable industry includes levelling up opportunities for girls and women,” she explains. Her global speaking engagements on the entrepreneurial ecosystem and the gaming industry’s growth underscore her commitment to these priorities.
Harnessing Digital Technologies for Transformation
Chow identifies artificial intelligence (AI) and the metaverse as transformative forces in business and education. She underscores AI’s role in industries such as healthcare, where it accelerates drug discovery, and real estate, where it redefines marketing and sales strategies. In education, generative AI and metaverse technologies enable adaptive learning environments and expanded access to global expertise.
“The metaverse addresses geographic disparities, fostering immersive learning experiences that enhance comprehension and retention,” Chow explains. She highlights its potential to revolutionise vocational training and lifelong learning, making it a cornerstone of her vision for the UAE’s digital future.
Driving Diversity in Technology
Chow’s commitment to gender equality is reflected in statistics she often shares: 61% of STEM graduates in the UAE are women, and 34% of tech startups in the region have female founders. She credits initiatives like Dubai 10X, an initiative of Dubai Future Foundation, Saudi Vision 2030, and organisations such as WOMEN IN TECH® for fostering this progress through scholarships, mentorship, and skill-building programs.
Highlighting regional efforts like All Girls Code and LEAP’s Women in Tech programme, Chow emphasises the importance of creating inclusive pathways for women in technology. “Diverse perspectives drive innovation,” she asserts, advocating for continued investment in programs that support women’s advancement in STEM fields. Strategic Steps for Digital Transformation
Reflecting on the pandemic’s acceleration of digital adoption, Chow underscores the importance of leadership in guiding organisations through transformation. “Technological change occurs at the speed of trust,” she notes, advising businesses to prioritise expert guidance and employee engagement during digital transitions. By placing people at the centre of these strategies, companies can achieve sustainable innovation.
Forging the Future
Chow’s upcoming priorities include advancing educational initiatives. She is one of many established professionals in the UAE community who are collaborating with the American School of Dubai on its Center for Design & Innovation for Public Purpose, as well as partnering with a prominent US university to bring intersectional technology programs to the UAE. These efforts align with her vision of preparing students and professionals for a rapidly changing world. Her ability to connect industries, individuals, and ideas continues to fuel meaningful progress across sectors and geographies. In her words, “Share everything you know.” This guiding principle encapsulates Lucy Chow’s approach to leadership, fostering a culture of knowledge exchange and collective growth.
Dmitriy Punin: Shaping the Future Together
We'd love to learn more about your personal journey in business.
My journey as an investor began with a natural instinct — to spot opportunities, bring them to life and build projects that are both profitable and beneficial to people. Many of these ventures were launched to address real needs, including my own, as I saw gaps in the Cypriot market that had yet to be filled. I take a thorough, analytical approach to every opportunity and from the start, I recognised Cyprus’s immense potential as a business destination. It’s an incredible island with favorable investment conditions, tax incentives and vast opportunities across various industries. That became the foundation for establishing PUNIN GROUP. Today our portfolio spans DEVELOPMENTS, WINE & SPIRITS, HoReCa, HEALTH & BEAUTY and IT, with AUTO and HOSPITALITY soon to follow. My focus has been on building strong relationships with key partners and gaining deep insights into their needs to better navigate the local business landscape. What has always set me apart is the ability to be in the right place at the right time and make strategic decisions swiftly.
You mentioned choosing Cyprus for investments — what makes it stand out compared to other locations?
Cyprus offers several strategic advantages that make it an attractive destination for investors. Its prime geographic location at the crossroads of Europe, the Middle East and North Africa provides seamless access to international markets, making business operations significantly easier. Another key factor is its robust legal system, along with European grants, tax incentives and streamlined business registration processes available to potential investors. But for me, the most important aspect is the transparent and straightforward dialogue between investors and the government. The Cypriot authorities recognise the value of attracting capital for the island’s development and are open to direct communication with investors to foster a business-friendly climate.
PUNIN GROUP’s visionary founder Dmitry Punin shares insights into his investment journey, Cyprus’s unique business potential, and future industry trends. Discover how strategic decisions and passion have driven success.
What are the prospects for the real estate sector in Cyprus?
Before investing in real estate, we conduct a thorough market analysis to ensure we meet the needs of our target audience and stay in demand in Cyprus. We acquire properties and land for development from the open market and through bank auctions, allowing us to secure the best deals, keeping the cost price of finished projects below market levels when they are put up for lease or sale. Over the past year, we have purchased several commercial properties, many of which are currently undergoing full-scale renovations. Once completed, they will not only generate investment returns but also contribute to shaping key landmarks on the island. Our goal is to turn every opportunity into an outstanding project that benefits both Cyprus and our investment partners. The PUNIN GROUP slogan, "We Make Cyprus Better", reflects our philosophy of partnership and drives all our projects toward sustainable and forward-thinking development. I firmly believe that a true investor must remain dynamic, flexible and always ready to identify opportunities and take decisive action at the right moment.
Cyprus attracts millions of tourists every year and there seems to be a growing trend of investing in this sector. Are you expanding in this direction?
Indeed, Cyprus continues to break records in tourism revenue and number of tourists. The government is actively working to extend the tourist season beyond the summer months, creating opportunities to enhance related services and experiences. As part of our expansion, we recently signed an agreement to acquire a hotel in Limassol, with plans to transform it into a five-star boutique hotel that will offer guests a new level of luxury. Entering the HOSPITALITY sector not only diversifies our portfolio but also reinforces our commitment to investing in areas that align with market trends, contribute to the local economy and create new job opportunities for the community.
How did the WINE & SPIRITS division become the starting point for PUNIN GROUP?
Now there is a growing interest in Grand Vin and collectible spirits. Wine culture is shaping the market, driving improvements in production and consumer experiences. I have always had a deep appreciation for great wine and this passion inspired me to create something truly special in Cyprus in wine retail and winemaking. It ultimately led to the launch of the largest wine store boutique — Punin Wine. For us, offering exceptional quality products is essential. We aim to provide a unique experience for consumers, where every product reflects its true value and a deep respect for tradition. This philosophy extends to all our investments — we approach each project with a clear vision, well-founded decisions and the right partners. Today, we have grown into Cyprus’s
largest distributor and one of the key suppliers in both B2C and B2B sectors. One of the key milestones and personal challenges for me in WINE & SPIRITS has been establishing our own production.To make this vision a reality, PUNIN GROUP recently acquired the wellknown Cypriot winery Hadjiantonas, which will soon be rebranded as Domaine (Chateau) Punin. When I talk about launching our own production, I mean a complete transformation: modernization of facilities, investment in cutting-edge equipment and planting our own vineyards. Our five-year goal is to bring a world-class Grand Vin from Cyprus to the market and earn international recognition for it.
Are your investments focused exclusively on Cyprus?
Not at all. On the contrary, I actively participate in investment and business forums both in Cyprus and abroad, always on the lookout for promising projects and new opportunities. One thing I can say for sure — I don’t invest in mere ideas or startups. PUNIN GROUP is built on expertise, experience, strong professional networks and a carefully calculated approach to risk, all aimed at ensuring long-term capital growth. I’m always open to exploring new directions, but I expect the same level of commitment from my partners. They should either have a deep understanding of the business they’re scaling or be willing to trust my years of experience and proven results for our mutual growth.
What advice would you give to those considering investing right now? Which sectors look the most promising?
When choosing where to invest, it’s crucial to conduct thorough research and find reliable partners with strong expertise and administrative capabilities. High returns are directly tied to market analysis and a clear understanding of supply and demand dynamics. This is especially true for industries like IT, commercial real estate, retail and hospitality. It’s also important to invest in something you are genuinely passionate about — this is what leads to the best results. For example, my primary investment focus is on WINE & SPIRITS, DEVELOPMENTS and iGaming, as I see strong growth potential in these sectors based on my expertise. These industries resonate with me the most.
What are the main criteria for you to evaluate potential investment partners?
When choosing investment partners, I focus on several key factors. First and foremost, they must be true professionals with solid experience in their field. Equally important are the resources and connections they bring to the table — these play a crucial role in successfully executing a project when I am invited as an investor. I always seek long-term partnerships because successful investments take time to grow. A strong partnership is built on mutual support and the ability to strengthen each other to achieve success. Thanks to my years of experience, I have developed an extensive professional network across various industries, allowing me to make confident investment decisions and quickly identify the right partners for our ventures.
What is the most valuable lesson you’ve learned from years of investing across different sectors?
The most valuable lesson is the importance of carefully choosing both partners and industries. Money, of course, matters, but it shouldn’t be the sole deciding factor when considering a collaboration. True success comes from working within a win-win framework, where all parties benefit. I’ve also learned not to chase fleeting trends but to seek out projects with real long-term potential. After all, success isn’t just about what’s popular today — it’s about what will remain valuable in the future and what can be passed down to future generations.
Congratulations on winning the "Best Investor" award at SiGMA Eurasia 2024! What does this recognition mean to you and your team?
Thank you! This award is a testament to our expertise, skills and the hard work of our entire team. It motivates us to keep pushing forward, driving innovation, striving for excellence and setting even higher goals. Interestingly, after receiving the award, we unlocked new opportunities for collaboration, connected with new investment partners and successfully launched several projects. This recognition has become a driving force for further growth, development and valuable new connections.
Bridging Compliance and Opportunity in MENA’s Fintech Evolution
Tony Petrov, General Counsel at Sumsub, a global fullcycle verification platform, recently sat down with Rami Gabriel to discuss the challenges and opportunities in the MENA region’s fintech regulatory landscape. With a focus on compliance, regional disparities, and emerging trends, this feature unpacks his insights on fostering growth while navigating complexity.
Understanding
the MENA Region’s Regulatory Landscape
The MENA region, spanning from the Strait of Gibraltar to the far reaches of the Arabian Peninsula and even beyond, encompasses a vast array of economic, cultural, and regulatory dynamics. Petrov highlights the diversity within the region, noting stark differences between countries such as Egypt, with its population of over 100 million, and smaller nations like Bahrain, home to just over a million people. This diversity creates unique challenges for regulatory frameworks, as countries vary significantly in their economic reliance on sectors such as oil, agriculture, and technology.
The regulatory environment in MENA is defined by two contrasting trends: fragmentation and unification. Petrov explains that fragmentation occurs as individual nations establish their own distinct regulatory regimes. For example, the UAE features multiple layers of regulatory oversight, including federal authorities like the Securities and Commodities Authority (SCA), Dubai’s Virtual Assets Regulatory Authority (VARA), and specialised free zones such as the Abu Dhabi Global Market (ADGM) and the Dubai International Financial Centre (DIFC). Each of these frameworks operates independently, adding complexity for companies seeking to operate across the region.
Unification, on the other hand, emerges through collaborative efforts by regional bodies like the Gulf Cooperation Council (GCC). Petrov notes that initiatives such as a unified KYC (Know Your Customer) process for GCC countries represent steps toward harmonising regulatory approaches. However, he cautions that unification is a long-term goal, complicated by the differing ambitions and priorities of key players like Saudi Arabia and the UAE. “The MENA region’s diversity is both its strength and its challenge. Regulatory frameworks must account for vast differences in economic and cultural landscapes,” Petrov shares.
“To put it simply, regulation now is a matter of global competition.”
Trends Driving Regulatory Change
Petrov identifies two major drivers shaping the MENA fintech regulatory landscape. The first is the need for countries to exert greater control over their markets. Large nations like Saudi Arabia aim to prevent offshore jurisdictions from monopolising revenues generated by their populations. By developing local regulatory frameworks, these nations hope to retain economic benefits within their borders.
The second driver is the intersection of Islamic law and financial innovation. Sharia-compliant principles influence how virtual assets and financial transactions are regulated. “Islamic law plays a crucial role in shaping regulatory approaches, especially when dealing with speculative trading or financial instruments that lack clear intrinsic value,” Petrov notes. For instance, speculative trading on virtual assets can conflict with the Islamic emphasis on transparency and honest trading, creating challenges for aligning fintech practices with religious guidelines.
The Importance of Compliance in a Globalised Economy
In the MENA region, compliance with international standards is both a challenge and an opportunity. Petrov cites the UAE as an example of a nation that has proactively addressed compliance issues, particularly in response to its placement on the Financial Action Task Force’s (FATF) grey list. The UAE’s efforts to enhance its anti-money laundering (AML) and counter-terrorism financing frameworks have not only improved its reputation but also attracted more businesses. “Despite UAE’s being grey-listed in 2022-2024, the DIFC alone saw a 25% increase in licensing activity in 2023,” Petrov remarks, underscoring the resilience of its financial ecosystem.
However, compliance remains a doubleedged sword. On one hand, rigorous frameworks ensure transparency and trust, but on the other, they can be burdensome for companies, particularly startups. Petrov advises fintech firms to adopt robust compliance measures proactively, leveraging tools like KYC and AML solutions to mitigate risks while
“The MENA region’s diversity is both its strength and its challenge. Regulatory frameworks must account for vast differences in economic and cultural landscapes.”
maintaining operational efficiency. Emerging Industries and Future Opportunities
The MENA region’s embrace of emerging industries, including gaming and virtual assets, signals new opportunities for growth. Petrov points to the UAE’s recent creation of a federal gambling regulator as an example of its forwardthinking approach. “The UAE’s proactive regulatory framework shows how nations can balance modernisation with cultural integrity, attracting global innovators in the process,” Petrov observes. By introducing frameworks that accommodate both traditional and emerging sectors, the UAE aims to attract global players while balancing cultural sensitivities.
Petrov also highlights the region’s advancements in digital identity systems. Initiatives like the UAE Pass and Saudi Arabia’s Absher platform exemplify how MENA countries are leveraging technology to streamline identity verification and enhance digital transactions. These systems not only reduce fraud but also pave the way for innovations like self-sovereign identities, which could revolutionise how personal data is managed and shared. MENA’s flexibility in regulating these new areas of technologies, intrinsically linked to digital identity, looks very promising and can be its strategic advantage vis-a-vis other regions, such as the EU. To put it simple, regulation now is a matter of global competition.
Challenges of Fragmentation and
Cultural
Sensitivities
Despite progress, challenges remain. Fragmented regulations can create barriers for companies seeking to
operate across multiple jurisdictions. Moreover, cultural sensitivities, particularly those rooted in Islamic law, require careful navigation. Petrov underscores the importance of understanding local norms and working collaboratively with regulators to align business practices with regional expectations.
For example, while the UAE has positioned itself as a cosmopolitan hub, other nations in the region maintain stricter interpretations of Islamic law. This divergence necessitates tailored approaches for businesses, especially in sectors like gaming and virtual assets, where compliance with Sharia principles is critical.
Strategic Collaboration for Sustainable Growth
As MENA’s fintech landscape evolves, Petrov envisions a future where regulatory frameworks strike a balance between unification and localised control. He sees opportunities for greater collaboration, particularly within the GCC, to create harmonised systems that facilitate cross-border operations while respecting national sovereignty. The key to thriving in MENA’s fintech ecosystem lies in combining compliance with cultural understanding. Companies must adapt, collaborate, and invest in building trust with both regulators and consumers. Reflecting on his journey, Petrov shares a quote by Winston Churchill that resonates deeply with him: “When you’re going through hell, keep going.” Petrov shares this as a personal source of resilience and strength, reflecting on the perseverance required in a demanding and ever-evolving professional landscape. This mindset, he believes, is essential for overcoming challenges and achieving sustained success in a dynamic and ever-changing industry.
“The
key to thriving in MENA’s fintech ecosystem lies in combining compliance with cultural understanding. Companies must adapt, collaborate, and invest in building trust with both regulators and consumers.”
“Islamic law plays a crucial role in shaping regulatory approaches, especially when dealing with speculative trading or financial instruments that lack clear intrinsic value.”
David Arutinyan shares insights on building trust-based partnerships, navigating industry challenges, and staying ahead in the fast-moving affiliate sector with innovative strategies and strong GEO focus.
There are a lot of affiliate programs out there, what do you offer your partners that keeps you ahead of the crowd?
We offer our partners stability, both in the operation of our affiliate program and in payouts. We have been operating in the market for over 7 years and have established ourselves as a reliable affiliate program that is easy to work without any significant problems. Along with stability, we provide some of the best offers in the market, including Revenue Share, CPA, CPM, Hybrid, and all the models we work with. Additionally, we provide partner support and assistance in creating marketing materials, writing texts, and building effective promotion funnels.
What are your primary GEOs, and which traffic sources do you prefer for affiliates?
Our primary GEOs are mainly from TIER 2 and TIER 3 countries. Our top markets include Argentina, Chile, Mexico, CIS countries, Vietnam, Myanmar, and Bangladesh. The most preferred traffic sources are SEO, PPC, Influencer traffic, and social media traffic via PWA apps. However, we are always open to exploring new opportunities. We actively seek emerging trends and have marketing budgets allocated for testing innovative approaches.
What makes a good affiliate program in your opinion? What do affiliates most want to see?
Key principles for selecting an affiliate program:
Affiliate program reliability: The longer it has been operating, the more trustworthy it is. Pay attention to reviews and reputation. Transparent terms: Clarify if there are any additional fees, the Revenue Share calculation formulas, and the payout frequency.
Consistent communication: Reliable affiliate programs are always available and ready to address any issues.
Building relationships that are strong and enduring is incredibly important in this industry. How do you approach this?
Success in business is built not only on successful partnerships but also on meaningful connections with various people in the industry. We place great emphasis on this and strive to attend
different meetups and conferences, including SiGMA. The main goal of such events is to build trust-based relationships with partners in an informal setting. A distinctive feature of our industry is that many professionals prefer to stay out of the spotlight and tend to work only with contacts they personally trust.
What are the main differences between a strong affiliate partnership and a typical business connection?
The difference between a standard business partnership and a trust-based relationship lies in whether the partner prioritizes your offer. It is particularly important whether an affiliate prioritizes your offer or promotes others. First, you need to provide them with a compelling offer that is interesting to work with. Second, you must build strong relationships to ensure your offer becomes their priority. There are many brands and just as many offers, so to ensure yours doesn’t get lost among the competition, you need to actively promote it, including through personal connections and networking.
The affiliate sector is particularly fast-moving, what have been the most significant changes since you first started out?
Due to changes in Google's policies, market regulations, and the tightening of legislation, approaches to traffic management have slightly changed. More focus has been placed on PPC, CPM, and CPA (FB PWA, UAC, In-app) traffic. Fewer partners are now generating SEO traffic, as was common during the early days of the industry's growth, because constant changes have heavily impacted traffic on websites. Many have opted to work without referral links, using only promo codes, while some teams have decided to place more emphasis on branded traffic through landing pages.
Were there any key industry changes that were impactful or challenging last year?
Last year, significant changes occurred regarding the legalization of markets and changes in Google's policies, which made operations in many markets more challenging. A particular impact was made by the tightening of regulations and more effective digital control by governments. Brands with offshore licenses, which make up a large share of the market, began searching for new approaches to working with such countries or decided to exit markets that imposed strict regulations. These two factors were major changes last year, and this year we are seeing changes in traffic geography, with brands starting to
“Success in business is built not only on successful partnerships but also on meaningful connections with people in the industry.”
focus on countries they previously didn’t pay much attention to. Our eye is on South Eastern Asia, mainly: Malaysia, Myanmar, Vietnam, Philippines, South Korea, and Bangladesh.
Looking back at 2024, what were the biggest highlights?
Firstly, we have refocused our attention on TIER 3 countries, and if you look at our top offers, you'll see that we primarily offer TIER 3 options. More attention is now being paid to media buying traffic. Furthermore, we have assembled a strong team of media buyers who work directly with our brand. We have closed some markets where regulations were tightened, but at the same time, we have added new GEOs from TIER 3, including Vietnam and Bangladesh, which we are actively developing this year.
On a personal note, what attracted you to this sector, what do you enjoy most about your job?
Drive, innovation, personal growth. You won’t be able to succeed if you don’t think innovatively and stay on top of trends. Marketing approaches are constantly evolving, flagship technologies are being introduced, and all of this is right at your fingertips. Additionally, it's an exciting industry with engaging meetups, events, conferences, and dynamic people. You’re immersed in a world of new technologies, surrounded by like-minded individuals. This is what attracts me to this industry - its fast-paced development and adaptability to new technologies.
Due to changes in Google's policies, market regulations, and the tightening of legislation, more focus has been placed on PPC, CPM, and CPA (FB PWA, UAC, In-app) traffic.
Advancing Dubai’s Business Ecosystem in the Web3 Era
Belal Jassoma, Director of Ecosystems at the Dubai Multi Commodities Centre (DMCC), sat down with Rami Gabriel to discuss the expansion of Dubai’s business landscape through Web3, AI, and blockchain. This feature explores his insights on strategic initiatives, industry growth, and the evolving role of DMCC in fostering an interconnected business ecosystem.
A Vision for the Future
DMCC’s ambition is to serve as the world’s premier international business district, constantly evolving to drive trade and economic growth through Dubai. Its approach to Web3 and emerging technologies extends beyond short-term trends, viewing them as transformative forces in global commerce. The latest Future of Trade report from DMCC projects that AI alone could unlock an economic opportunity of USD 15 trillion by 2030.
To tap into this potential, DMCC has developed distinct yet interconnected technology ecosystems. The DMCC Crypto Centre, now home to over 620 blockchain and Web3 firms, serves as a foundation for the region’s digital asset infrastructure. Meanwhile, the DMCC Gaming Centre has grown to 120 members, and the AI Centre, launched in September last year, has already attracted 70 companies. Together, these hubs comprise over 800 companies, forming one of the most comprehensive technology districts in the region.
Jassoma highlights that these initiatives are not merely about providing infrastructure but about fostering connections. “The appetite for Web3, and AI is undeniable, and our role is to fulfil it by bringing businesses together and equipping them with the necessary resources to succeed,” he states.
“The Web3 landscape changes daily, and leaders must cultivate a culture of experimentation and foresight.”
Web3 and the UAE’s Regulatory Evolution
Dubai has positioned itself as a leader in the Web3 and AI space, with regulatory frameworks that provide clarity and confidence for firms seeking to operate within the Emirates. Jassoma acknowledges the pivotal role played by the Virtual Assets Regulatory Authority (VARA) in setting global benchmarks for digital assets. “Dubai’s regulatory landscape is second to none, providing businesses with a framework that balances growth and security,” he observes. “The world is watching Dubai, and we are proud to be at the centre of this transformation.”
As Web3, AI continue to integrate, DMCC anticipates new applications across trade, finance, and government services. The emergence of interconnected hubs like DMCC plays a crucial role in this evolution, enabling businesses to capitalise on synergies across multiple disciplines.
“Dubai’s regulatory landscape is second to none.”
Economic Diversification
The industry is undergoing a profound shift, with Web3 and AI redefining user experiences, ownership structures, and revenue models. Jassoma notes that blockchain has moved beyond speculative token models towards offering real digital ownership that enhances engagement.
Dubai is establishing itself as a global esports hub, and DMCC is actively contributing to this momentum. “Last year, the DMCC Gaming Centre expanded to 115 members and forged partnerships with key ecosystem players such as Epiphany, Level Up, and Artisan Studios,” Jassoma explains. “In January of this year, we partnered with Xsolla to strengthen our ecosystem for esports businesses.”
DMCC has also taken an active role in major industry events, becoming the largest exhibitor at the Dubai Summit during the Dubai Esports Festival. Additionally, as a member of the Dubai
Program for Gaming (DPG33), DMCC is working closely with policymakers to shape the region’s gaming infrastructure and opportunities.
Fostering Innovation Through Leadership
Leadership in a rapidly evolving industry requires a combination of strategic vision and adaptability. Jassoma believes that successful ecosystems emerge when organisations anticipate industry shifts while maintaining an open and collaborative environment. “The Web3 landscape changes daily, and leaders must cultivate a culture of experimentation and foresight,” he remarks.
DMCC actively mentors Web3 founders, offering them insights and strategic guidance to navigate a highly competitive landscape. By providing access to investment, market intelligence, and collaboration opportunities, DMCC ensures that businesses within its ecosystem remain at the forefront of industry advancements.
Next Steps in Expanding DMCC’s Offerings
Jassoma shares that DMCC’s Web3 ecosystem is continually evolving, with a primary focus on expanding access to funding, strengthening networking opportunities, and enhancing operational support for businesses. A major milestone in this expansion is the announcement of the Crypto Tower, a 17-storey project by REIT Development within Jumeirah Lakes Towers (JLT) district in DMCC. “With 150,000 square feet of leasable space, including dedicated floors for blockchain incubators, AI innovation, and a crypto club, the Crypto Tower will reinforce Dubai’s position as a global Web3 hub,” he reveals.
The rapid growth of DMCC’s Web3 community, now approaching 1,000 companies, underscores the demand for such dedicated infrastructure. This expansion aligns with Dubai’s broader objective of establishing itself as a key player in the digital economy.
The Role of SiGMA in Dubai’s Tech Growth
SiGMA has become an essential platform for converging leaders from the blockchain, and emerging technology sectors. According to Jassoma, this aligns seamlessly with DMCC’s mission. “SiGMA helps to amplify the success stories of our community, drawing investment and fostering the kind of innovation that solidifies Dubai’s position as a global technology hub,” he states. By bringing together stakeholders across industries, SiGMA plays a crucial role in facilitating dialogue, showcasing advancements, and creating opportunities for collaboration. The alignment of SiGMA’s network with DMCC’s initiatives creates a powerful synergy that supports business growth in the region.
A Mindset for Progress
Throughout his career, Jassoma has been guided by principles that emphasise bold decision-making and embracing new frontiers. He cites a quote by Mark Zuckerberg that resonates deeply with DMCC’s philosophy: “In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” This ethos reflects Dubai’s broader commitment to being at the forefront of technological progress. As DMCC continues to build and expand its interconnected business ecosystem, Jassoma remains confident that the region will remain a focal point for global trade, investment, and digital transformation.
WORKFORCE OF TOMORROW BUILDING THE
With over 25 years of experience under her belt, COO Rosi Bremec knows a thing or two about the challenges that come with leadership. Bold leadership knows no boundaries, and Rosi has built her career by breaking barriers and defying expectations, taking on high-stakes roles in industries across Europe and MENA, including construction and real estate.
She speaks with SiGMA Magazine ahead of her upcoming panel at the AIBC Eurasia conference, which focuses on empowering women in MENA's online entertainment industry.
In senior management, it can often feel like you’re on your own, says Rosi. Leadership at this level can be isolating, but it’s also an opportunity to set the tone for those who follow.
“I firmly believe in leading by example. Anyone can rise to a leadership position based on merit and performance. At the end of the day, boards and directors care about impact and results more than gender.”
She is emphatic that, rather than focusing on differences, we should embrace our skills and own our achievements. “There’s no need to walk into a room holding up a flag that says, I’m a woman. If you’re in that space, you’ve earned it - so own it. Just be yourself.”
The more we make gender a defining issue, the more we risk holding ourselves back, she goes on to say. True progress comes when we focus on excellence, not labels.
Merit over quotas
Diversity and inclusion aren’t about ticking boxes - “We are on a very high alert to find good talent, to promote it, and make sure everyone has a voice.” The focus, she explains, has always been on recognising excellence and creating opportunities for those who have earned them, regardless of gender.
The numbers speak for themselves. Over the past year they have grown profits by 40% year-on-year - rewarding 40 of their staff with promotions, with 19 positions going to women, 13 of whom stepped into leadership roles. Today, out of 68 leaders, 32 are women. In key departments such as Finance, Operations, Sales Optimisation, CRM and Design Ops, women make up the majority of the teams.
Rosi is clear on this point: “We are not slowing down at all.” The women that are there deserve to be. They have earned their spot fairly through exceptional skills, merit and a top-tier performance.
“My goal is to ensure that no one ever feels like they are simply filling a quota. Instead, they should feel empowered knowing
they are in their roles because they are excellent leaders.”
A workplace built on trust
There is a strong commitment to fostering a culture built on trust and inclusivity, moving away from a onesize-fits-all approach to leadership and support. “Their performance is based on the goals they need to reach," she explains. “I think it helps in enabling more women to successfully lead in our organisation.”
Here, diversity is embraced naturally, the organic result of building a company culture that champions balance and recognises that a whole person is a sum of their parts.
The conversation turns to childcare. It is crucial to ensure that no one is overlooked for opportunities simply because they have young children, she says.
A mother herself, Rosi has navigated a world that was far less accommodating than it is now. She looks back to 28 years ago, when childcare options in Malta were extremely limited. “I had to leave full-time work for teaching because I couldn’t manage a 9-to-5 schedule and still pick up my son from school.” While this meant having to pivot her career to accommodate her choice, her determination to create an environment where those she leads don’t have to face the same trade-offs is evident.”
She speaks with pride about two recent employees who are just back from maternity leave. “Their children are both less than a year old, and they’re back full time and juggle things brilliantly.”
She tells me she often sees talented individuals who could take on more, but at this stage in their lives, they prefer to focus on doing their jobs well without piling on additional responsibilities. As their children grow, they may be ready to spotlight their careers again, she says - businesses should embrace these life phases rather than seeing them as limitations.
Today, shared parenting has become more prevalent, and many men actively participate in childcare responsibilities, which is why she has cultivated a culture where both women and men can manage everyday family commitments. Ultimately, the goal is to create an environment where employees can “bring their full selves to work,” with the flexibility to balance their professional and personal
lives effectively.
In today’s workplace, there has been a shift in priorities. “Companies need to realise inclusivity and freedom is important,” she emphasises. Companies need to recognise that employees are not just looking for higher salaries - they are seeking workplaces that reflect their values and align with their lifestyles.
Take the return-to-office debate. You can create the most attractive office space, filled with perks, but at the end of the day, Rosi knows from personal experience that what people truly value is freedom. They want to pick their kids up from school or attend that early morning yoga class.
“People can work anywhere they want, the whole world has opened up. You need to put in that human connection and understand where people are in life, their struggles.”
Last summer, she trialled a four-day workweek, and the response was incredible. Employees came back on Monday with even more energy and enthusiasm, she says. One employee shared how she spent Fridays with her young child, time that would have otherwise been lost to daycare. When employees are supported in their personal lives, it reflects back positively on the company. A happy, balanced family life allows both partners to grow in their careers, creating a ripple effect of motivation and engagement in the workplace.
“The real differentiator for us has been embracing trust, human connection, and prioritising well-being.” We’ve had a record-breaking year, proving that performance doesn’t suffer when you put people first.”
“The real differentiator for us has been embracing trust, human connection, and prioritising well-being. We’ve had a record-breaking year, proving that performance doesn’t suffer when you put people first.”
A Visionary Entrepreneur in Dubai’s Thriving Tech Landscape
Sara Al Madani’s entrepreneurial journey, which began at the age of 15, is a testament to resilience, adaptability, and forward-thinking. As a pioneer in various industries, she has consistently embraced opportunities to work smarter through innovation, particularly in the realm of digital transformation. Her insights underscore how Dubai’s burgeoning status as a hub for emerging technologies aligns seamlessly with the aspirations of ambitious entrepreneurs like herself.
Navigating the Digital Transformation
With over two decades of entrepreneurial experience, Sara Al Madani has witnessed firsthand the transformative power of digital innovation. Reflecting on her journey, she explained how digital tools have redefined her business operations, enabling greater efficiency and flexibility. “I can go anywhere around the world. All I need is a laptop and an internet connection, and boom, I’m in my business world,” she shared. By transitioning traditional office setups to online platforms, she has cultivated creativity and streamlined processes, demonstrating how technology can revolutionize conventional business models.
Al Madani is also candid about the resistance some entrepreneurs face in embracing digital transformation. Her perspective is clear: the future belongs to those willing to adapt. Her advice for fellow entrepreneurs? “Hop on the train of digital transformation—it’s a gamechanger.”
Dubai: A Global Hub for Emerging Technologies
Dubai’s meteoric rise as a center for technological innovation is no coincidence. As Al Madani highlighted, the UAE’s leadership has fostered an environment that prioritizes AI, blockchain, and other emerging technologies. Through strategic investments, initiatives like the UAE AI Strategy, and incentives such as golden visas for tech innovators, the country has solidified its position as a magnet for entrepreneurs worldwide.
“The UAE has it within its vision to be the number one city in the world,” Al Madani explained. She praised Dubai’s
leadership for creating opportunities that make it easier for businesses to thrive, from simplified regulations to substantial funding allocations. These efforts reflect a broader strategy aimed at ensuring the country remains a global leader in innovation.
As a former board member for the Sharjah Chamber of Commerce and the UAE Ministry of Economy, Al Madani has seen these efforts from both the public and private sectors. “Being behind the curtain allowed me to see how much money, hope, and strategy go into making the UAE a hub for technology,” she shared. This insider perspective has cemented her belief in the UAE as the ideal destination for ambitious entrepreneurs.
Opportunities in AI and Blockchain
The rapid advancement of AI and blockchain in the UAE has opened a wealth of opportunities for startups and established businesses alike. According to Al Madani, these technologies are not merely trends but foundational elements shaping the future of industries. She noted how the government’s proactive stance— built on principles of sustainability, security, and collaboration— creates an environment where innovation can flourish.
Al Madani emphasized the unparalleled support available to entrepreneurs in these fields, pointing to various programs, funds, and initiatives designed to ease the journey for tech-driven startups. “The UAE isn’t just supporting businesses—it’s laying the groundwork for them to thrive,” she observed.
Catalysts for Innovation
Events such as SiGMA AIBC play a pivotal role as catalysts for innovation in the UAE’s status as a hub for
emerging technologies. Al Madani, a longtime participant, lauded these gatherings for attracting top-tier talent and fostering collaboration. “SiGMA is the best marriage for the UAE to attract the right people and showcase the opportunities here,” she stated. By hosting events of this caliber, Dubai aligns its goals with those of global innovators, bridging the gap between vision and execution.
Inspiring the Next Generation of Entrepreneurs
For Al Madani, the entrepreneurial journey is as much about inspiration as it is about innovation. She draws wisdom from a quote by Rumi: “Between what’s right and wrong, there’s a garden. I’ll meet you there.” This philosophy of coexistence and understanding has shaped her approach
to leadership and decision-making, fostering an inclusive and forwardthinking mindset.
Her advice for aspiring entrepreneurs is rooted in her own experiences: embrace change, leverage the resources around you, and focus on building sustainable businesses. “Dubai is the place where the future is happening,” she asserted, emphasizing the unique advantages the city offers for those willing to dream big.
A Vision for the Future
Sara Al Madani’s entrepreneurial milestones reflect her adaptability and her ability to harness the power of innovation. Her journey underscores the transformative impact of digital technologies and the critical role that Dubai plays as a global hub for
entrepreneurship and emerging tech.
As Dubai continues to foster an environment conducive to growth and innovation, entrepreneurs like Al Madani exemplify the limitless possibilities that await those who dare to lead. The city’s vision, coupled with its robust support systems, ensures that it remains at the forefront of technological advancement, setting the stage for a future where ambition meets opportunity.
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Building Connections and Forging Growth in Web3
Andrés Meneses, a prominent figure in the Web3 and crypto landscape, sat down with Rami Gabriel to discuss themes of resilience, the importance of networking, and how platforms like SiGMA have accelerated growth within the industry. This article explores his journey, insights, and the role of collaboration in fostering industry-wide development.
The Journey from Underdog to Recognition
Over the past two years, Andrés Meneses has undergone a remarkable transformation, rising from relative obscurity to being ranked among the top ten in Crypto Arabian Business and listed among the Top 100 Entrepreneurs by Entrepreneur Middle East. At the heart of this ascent lies Crypto OGs, a podcast and platform that started with a simple vision—to create meaningful, authentic conversations in the Web3 space. Today, it stands as Binance Live’s top-rated podcast, trusted by leaders across the industry.
Andres’ attributes much of this growth to the pivotal role played by AIBC and SiGMA. Since 2023, these platforms have been more than just event organisers; they have acted as enablers of growth and opportunity. "SiGMA and AIBC provided the stage for connections with key figures and offered a global platform to showcase Crypto OGs," Meneses shares. This exposure not only amplified the reach of his platform but also deepened the community’s understanding of collaboration as a core driver of progress.
Expanding Presence Through Regional Strategies
Meneses’ success in expanding Crypto OGs’ presence in the Middle East reflects a well-thought-out combination of strategies. First and foremost, strategic collaboration with industry leaders has been critical. Through partnerships with top-tier exchanges such as Binance, OKX, Bitget, and Bybit, Crypto OGs has built a network of industry thought leaders. This has enabled the podcast to feature prominent guests such as Richard Teng of Binance, Yat Siu of Animoca Brands, and Ben Zhou of Bybit, who bring valuable perspectives to its episodes.
Additionally, participation in over 300 global crypto events since 2017, including many within the Middle East, has solidified the platform’s regional presence. Attending these events as a speaker and participant allowed Meneses to engage directly with the community, strengthening relationships and creating new opportunities. His consistent content creation—over 100 episodes since the podcast’s launch on Binance Live in 2022—has further cemented his position as a thought leader in the field.
Another element of his strategy has been supporting Web3 startups. Crypto OGs accelerates growth by connecting startups with investors and industry figures while providing expert guidance and resources. This not only enhances the credibility of the platform but also positions it as a key player in fostering industry development.
The Role of Resilience and Networking in Success
For Andres, resilience and networking have been central to his story. Reflecting on the journey, he highlights the moment when Crypto OGs moved from underdog status to mainstream recognition. This shift occurred through strategic engagement with AIBC and SiGMA. These platforms provided access to industry trailblazers, enabling Crypto OGs to expand its reach and establish credibility on a global stage.
"It’s not just about visibility; it’s about meaningful engagement with the right people," Andres explains. His rankings among the top crypto influencers and entrepreneurs in the Middle East underscore the value of persistence, adaptability, and collaboration in achieving sustained success.
The UAE: A Fertile Ground for Crypto Growth
The progressive regulatory environment of the United Arab Emirates (UAE) has been instrumental in Crypto OGs’ growth. By fostering a supportive ecosystem for Web3 innovation, the UAE has attracted businesses and talent from across the globe. Recognising this potential, Meneses relocated to Dubai, where the favourable environment allows him to grasp the country’s strategic position as a global crypto hub.
The UAE’s emphasis on clear regulations and investor protection has provided Crypto OGs with unparalleled opportunities. The nation’s commitment to supporting the crypto industry aligns seamlessly with Meneses’ vision, enabling his platform to connect with major exchanges, attend key industry events, and foster collaborations that drive growth.
Community and Collaboration as Pillars of Growth
Andres’ philosophy revolves around the power of community and collaboration. Platforms like SiGMA and AIBC have exemplified this, offering spaces for meaningful dialogue, connection, and shared learning. "Community is the cornerstone of everything we do," he emphasises. By facilitating partnerships and creating spaces for authentic engagement, these platforms play a crucial role in shaping the trajectory of the crypto and Web3 industries.
In addition to fostering relationships, Andres’ work with Crypto OGs exemplifies how content creation can serve as a tool for both education and influence. By bridging gaps in understanding and connecting stakeholders, Crypto OGs demonstrates the value of consistent, thoughtful content in building trust and credibility.
Charting the Path Ahead
As the crypto and Web3 landscape evolves, Andres remains focused on leveraging resilience and networking to sustain growth. With support from platforms like SiGMA and AIBC, he aims to expand Crypto OGs’ reach further, empowering startups and educating communities about blockchain’s potential. Believing in collaboration and adaptability as cornerstones of progress, Meneses remains committed to fostering an ecosystem built on trust and shared success.
“It’s not just about visibility; it’s about meaningful engagement with the right people”
“Community is the cornerstone of everything we do.”
XGENIA's recognition as the winner of the SiGMA Europe Startup Pitch Award 2024 marks a defining moment in the evolution of the digital entertainment. This achievement highlights the company’s commitment to advancing digital entertainment through AI-driven innovation, offering a platform that redefines how digital entertainments are conceptualised, developed, and delivered.
The SiGMA Europe Startup Pitch Award is a prestigious title, providing a global stage for innovators to showcase their transformative solutions. For XGENIA, this win is a tribute to the power of its vision and the industry-shifting potential of its tools. “It’s not just a trophy on the shelf; it’s validation of the work we’re doing and the bold ideas we bring to the table,” said Keith Zammit, Chief Sales Officer of XGENIA, during an interview with Rami Gabriel.
Accelerating Game Creation with AI
At the heart of XGENIA’s success is its suite of AI-powered tools designed to address the critical challenges of digital entertainment. IGNITE, the company’s flagship tool, allows operators and developers to create playable digital entertainment prototypes in under 20 minutes. This dramatically reduces the monthslong development timelines that have traditionally burdened the industry. “IGNITE lets operators and developers design, refine, and launch digital entertainment in under 20 minutes,” the company emphasized, positioning this tool as a game-changer in rapid prototyping.
Complementing IGNITE are BLAZE and MATCH. BLAZE is an AI-driven maths engine that ensures precise digital entertainment mechanics by simulating millions of scenarios to optimise variables such as volatility and return-to-player ratios. Meanwhile, MATCH offers bespoke personalisation, transforming creative inputs into tailored digital entertainment aesthetics that resonate with diverse audiences. Together, these tools empower developers to experiment, innovate, and deliver fresh, engaging content to players while optimising operational efficiency.
Addressing Industry Challenges with Innovation
The digital entertainment faces significant hurdles, including the need for constant innovation, high costs, and increasing demands for personalization. XGENIA’s AI tools directly address these pain points. For instance, the Cinematic Video Editor brings a storytelling dimension to digital entertainments, fostering deeper connections with players and enhancing engagement. “We’re using AI to tackle challenges head-on, creating tools that not only save time but unlock new levels of creative freedom,” the team noted.
Furthermore, XGENIA’s approach balances innovation with responsibility. By integrating safeguards against compulsive behaviors into its platform, the company ensures that ethical considerations remain central to its technology. This commitment to responsible digital entertainment reflects its broader mission to serve both the industry and its players.
The Impact of Winning at SiGMA Europe
Winning the Europe Startup Pitch Award underscores XGENIA’s role as a transformative force in the digital entertainment sector. This recognition not only enhances the company’s credibility but also paves the way for new partnerships, collaborations, and market opportunities. “This recognition puts us on the map as a trusted innovator,” Davis explained, highlighting the doors this achievement opens.
The award serves as a milestone in XGENIA’s journey to reshape digital entertainment development and player engagement. It validates their efforts to redefine how digital entertainment is created, ensuring that operators have access to cutting-edge tools to stay ahead of industry demands.
Redefining the Future of Digital Entertainment
XGENIA’s forward-looking approach is exemplified by its upcoming Pixi Alpha version of the platform, set for release in early 2025. By introducing PixiJS as a lightweight alternative to traditional platforms like Unity, this new addition offers unmatched speed and performance. The company is also pioneering entirely new AI-driven digital entertainment formats, blending innovative mechanics with creative freedom to captivate broader audiences.
“For us, innovation isn’t just about keeping up; it’s about setting the pace,” XGENIA stated. These advancements aim to level the playing field, enabling smaller operators to compete with industry giants by reducing development costs and time-to-market barriers.
Shaping a Responsible and Engaging Digital Entertainment Ecosystem
As the digital entertainment sector evolves, player engagement and ethical considerations are increasingly vital. XGENIA addresses these needs through its integrated AI tools, which allow for immersive storytelling and personalised use. The Cinematic Video Editor and AI-driven formats provide operators with new avenues to create meaningful player experiences.
At the same time, XGENIA ensures that its innovations prioritise player safety. Automated safeguards against compulsive behaviors reflect the company’s belief that technology should benefit both the industry and its users. This balance of innovation and responsibility sets a benchmark for the future of digital entertainment.
The Future Vision of Game Development
XGENIA’s journey to winning the Europe Startup Pitch Award reflects its dedication to transforming the digital entertainment landscape through AI-driven solutions. From streamlining game development to enhancing player engagement and fostering ethical digital entertainment practices, the company has established itself as a leader in innovation.
This recognition is not merely a reflection of past achievements but a catalyst for future progress. With tools like IGNITE, BLAZE, and MATCH, and the upcoming Pixi Alpha, XGENIA is poised to continue redefining the possibilities of digital entertainmente development. As the industry evolves, XGENIA's focus on creativity, efficiency, and responsibility ensures its place at the forefront of digital entertainment innovation.
“We’re using AI to tackle challenges head-on, creating tools that not only save time but unlock new levels of creative freedom.”
Leading the AI Onboarding Revolution
Silo Team, winner of the AIBC Startup Pitch at SiGMA Europe 2024, has developed a groundbreaking platform that fully automates developer onboarding using AI, helping businesses save time, cut costs, and reduce turnover. By streamlining and simplifying the entire onboarding process, Silo Team empowers companies to build stronger, more efficient teams—earning widespread recognition at the event. Rami Gabriel sat down with CEO and Co-Founder Rasmus to explore the platform’s impact, the company’s vision, and their plans to transform the industry.
Simplifying Developer Onboarding
Onboarding is one of the most critical phases for any developer joining a new team. Poorly executed processes often result in delays, frustration, and turnover, leading to inefficiencies across the organisation. Silo Team addresses this issue head-on with a platform that automates onboarding, centralises tools, and eliminates bottlenecks.
“Onboarding developers is a critical moment that can set the tone for their success,” Rasmus explained. By integrating tools and workflows into a single platform, they reduce the time it takes for new developers to become productive. Real-time tracking also enables companies to identify and resolve bottlenecks early, ensuring a smooth transition. This holistic approach creates a more engaged and confident team, ready to contribute without unnecessary friction.
Addressing Retention Challenges
What began as a research project has now grown into Silo Team, a company dedicated to tackling one of the tech industry's most pressing issues: developer retention. The financial impact of developer turnover cannot be understated. Silo Team notes that replacing a single developer can cost up to two times their annual salary, accounting for recruitment expenses, productivity loss, and project delays. “Developer turnover is a silent profit killer,” Rasmus stated, highlighting its detrimental effects on team morale and operational efficiency.
Silo Team’s platform directly addresses these challenges. Beyond onboarding, it fosters alignment by ensuring developers understand the company’s workflows, tools, and unique dynamics. By automating processes and providing structured guidance, the platform reduces frustration and accelerates code productivity. “We eliminate friction and ensure developers feel connected and engaged,” Rasmus emphasised, underscoring the company’s commitment to enhancing retention.
Winning the AIBC Startup Pitch Award
Being named the AIBC Startup Pitch Winner at SiGMA Europe 2024 is a significant achievement for Silo Team. The recognition validates their mission and places a spotlight on the growing importance of effective developer onboarding solutions.
“Winning this award is huge for us,” Rasmus shared. “It’s a signal that what we’re building has real impact, and it fuels our drive to keep innovating.” This accolade not only enhances Silo Team’s credibility but also opens doors to new opportunities. From attracting investment to fostering partnerships, the award amplifies their ability to scale and reach more businesses looking to solve the challenges of developer onboarding and retention. “While I might have been the one on stage receiving the award, it was truly a team effort,” he noted, emphasising the collaborative spirit behind their success.
Key Features That Set Silo Team Apart
Silo Team’s platform stands out in a crowded market by offering a tailored, efficient solution for developer onboarding. Customisable templates provide companies with ready-to-use workflows that can be scaled to meet their specific needs, while automation reduces the burden of manual processes. By integrating seamlessly with existing tools, the platform ensures a smooth experience for both developers and stakeholders.
The platform’s real-time insights and tracking capabilities are equally critical. Stakeholders can monitor progress, identify potential issues, and refine processes to ensure continuous improvement. This visibility not only enhances productivity but also creates a strong return on investment. For developers, access to essential tools and workflows is immediate, reducing delays and confusion.
“Developer turnover costs billions annually. Silo Team is the first platform to tackle this head-on, helping companies retain and empower their most valuable asset—their developers.”
“It’s all about making onboarding simple, efficient, and effective for your team,” emphasised Rasmus, summarising the platform’s value proposition.
Innovating for the Future
Silo Team is already looking ahead to the next phase of its platform. One of the most exciting developments is the introduction of an AI-driven workflow builder. This feature will generate optimised onboarding journeys tailored to specific roles and organisational needs, further enhancing efficiency.
The team also envisions an expanded role for the platform, supporting developers through every stage of their journey—from onboarding and continuous learning to offboarding. “Our goal is to create a seamless, data-driven platform that empowers teams to manage every stage of the developer journey,” Rasmus shared.
This forward-thinking approach positions Silo Team as a critical partner for businesses navigating the challenges of talent management. By tackling overlooked stages like offboarding, the platform ensures smooth transitions, knowledge retention, and sustained team alignment.
The Significance of the Team’s Success
For Silo Team, building the company has been a collaborative effort, driven by shared vision and commitment. The team’s leadership reflects this dynamic, where mutual trust and complementary strengths fuel their innovation. “The trust and shared vision we have are invaluable—it’s not just about creating a successful company but also about building something meaningful together,” they shared.
The Future of Developer Onboarding
Winning the AIBC Startup Pitch Award at SiGMA Europe 2024 is a milestone for Silo Team and a recognition of the platform’s transformative impact on developer onboarding and retention. By addressing the real challenges that teams face, Silo Team provides businesses with a solution that improves efficiency, reduces turnover, and empowers developers to succeed.
As the tech industry continues to evolve, Silo Team’s vision of seamless, end-to-end developer lifecycle management ensures that companies can build resilient, engaged, and productive teams. This award highlights not just where Silo Team is today but where it is headed—towards a future where onboarding is simple, retention is strong, and teams are empowered to thrive.
“While I might have been the one on stage receiving the award, it was truly a team effort and a testament to the hard work everyone put in from behind their computer screens”.
