\Editorial by Katy Micallef
We're back for our third event in the Philippines - a return that reflects a broader trend reshaping Asia's gaming landscape. Across the region, the industry is diversifying rapidly, pushing beyond its traditional strongholds and embracing new markets, technologies, and opportunities.
On our cover, we spotlight ALT5, a company redefining real-time crypto payments in online gaming and digital entertainment. In an op-ed, CEO Peter Tassiopoulos dives into the core barriers slowing adoption and lays out a roadmap for building a more inclusive, efficient digital economy.
That spirit of transformation is echoed by Joe Pisano, CEO of Jade Entertainment, who speaks to the growing influence of AI and blockchain on global gaming. “We see the future moving into blockchain with payments, Web3 for entertainment… imagine entering a casino city and playing live slots in a Web3 environment,” he opines.
We also sat down with H.E., the Ambassador of Malta to China, to discuss shifting regional shifts, including Thailand’s recent push to legalize casinos through the Entertainment Complex Bill. Despite ongoing domestic debate, the bill signals Thailand’s intent to compete directly with established gaming hubs like Macau and Singapore. (See more on page 12.)
Macau also faces competition from other quarters. Pisano envisions Sri Lanka as the region’s next major gaming destination - a new Macau in the making. With its strategic location, untapped potential, and growing interest from international stakeholders, he believes Sri Lanka is emerging as a serious contender on the gaming map.
(Full interview on page 47.)
The Philippines, however, remains firmly in the spotlight as a global hotspot for hospitality. Major new developments are on the horizon, including the launch of Westside City by Suntrust Resort Holdings in Manila’s Entertainment City (Q4 2025), and a new integrated resort near the Brittany Hotel Global South, backed by the Villar Group. We caught up with Jerry Chan, SVP of Electronic Gaming and Special Projects at Okada Manila, to get his perspective on what’s next.
(Read his interview on page 16.)
This issue is also a moment of transition. We bid a heartfelt farewell to our talented photographer, Robert, whose keen eye and creative spirit have brought our pages to life issue after issue. Taking up the lens is Jacob, whose fresh perspective and distinct style mark the beginning of an exciting new visual chapter.
As always, we’re deeply grateful to Eman Pulis, whose bold vision continues to drive us forward. Special thanks to designers Rocco Di Muni and Zoya Markova for their consistently sharp design work, to Matthew, Naomi, Rami, and Jillian for transforming words into compelling stories, and to Siyu He for making this publication accessible to an even broader audience through thoughtful translation.
Here’s to what’s next.
我们再次回到菲律宾举办第三届活动 —— 这反映了 重塑亚洲游戏行业格局的更广泛趋势。在整个地区， 该行业正迅速实现多元化，不断突破传统优势领域， 拥抱新市场、新技术和新机遇。
封面聚焦 ALT5，这家公司正在重新定义在线游戏和 数字娱乐领域的实时加密支付方式。在一篇专栏文章 中，首席执行官彼得・塔西奥普洛斯（Peter Tassiopoulos）深入探讨了阻碍加密支付普及的核心障 碍，并规划了构建更具包容性，效率更高的数字经济 路线图。
这种变革精神在翡翠娱乐（Jade Entertainment）首 席执行官乔・皮萨诺（Joe Pisano）身上得到了呼应。
他谈到人工智能和区块链对全球游戏行业的影响正 与日俱增。“我们看到未来将通过支付领域的区块链 技术、娱乐领域的 Web3 实现转型…… 想象一下，进 入一个博彩城市，在 Web3 环境中玩实时老虎机。” 他如此展望。
我们还与马耳他驻华大使进行了对话，探讨地区格局 的变化，包括泰国最近通过《娱乐综合体法案》推动赌 场合法化的举措。尽管国内争议不断，但该法案表明 泰国有意直接与澳门、新加坡等成熟游戏中心展开竞 争。（详情见第 12 页）
澳门也面临着竞争。皮萨诺将斯里兰卡视为该地区下 一个主要目的地 —— 一个正在崛起的“新澳门”。凭
借其战略位置、未开发的潜力以及国际利益相关者日 益增长的兴趣，他认为斯里兰卡正在成为该游戏领域 的重要竞争者。（完整采访见第 47 页）
然而，菲律宾作为全球酒店业的热点仍备受关注。多 项重大新开发项目正在筹备中，包括太阳信托度假控 股公司（Suntrust Resort Holdings）在马尼拉娱乐 城推出的西区城（Westside City，2025 年第四季度） ，以及比利亚集团（Villar Group）支持的布列塔尼全 球南方酒店（Brittany Hotel Global South）附近的 新综合度假村。我们采访了马尼拉冈田酒店（Okada Manila）电子游戏和特殊项目高级副总裁陈杰瑞 （Jerry Chan），听取他对未来发展的展望。（采访内 容见第 16 页）
本期杂志也标志着一个过渡时刻。我们衷心告别才华 横溢的摄影师罗伯特（Robert），他敏锐的视角和创 新精神让我们的每一页内容都充满生机。接下来登场 的是雅各布（Jacob），他的全新视角和独特风格即将 开启令人期待的视觉新篇章。
一如既往，我们深深感谢伊曼・普利斯（Eman Pulis） ，他的大胆愿景持续推动我们前进。特别感谢设计 师罗科・迪穆尼（Rocco Di Muni）和佐雅・马尔科娃 （Zoya Markova）持续为我们提供出色的设计工作； 感谢马修（Matthew）、娜奥米（Naomi）、拉米（Rami） 和吉莉安（Jillian）将文字转化为引人入胜的故事；感 谢何思雨（Siyu He）通过精心翻译让更多读者能够接 触到本刊内容。
展望未来，精彩继续。
\Contributors
Editor
Katy Micallef
Senior Editorial Designer Rocco Di Muni
Lead Photographer
Robert Cuschieri
Photographer Yvonne Zachariou
Translation
Siyu He
Head of Design
Yanov Cutajar
Content Writers
Rami Gabriel
Matthew Busuttil
Naomi Day
Editorial Designer
Zoya Markova
Editorial Contributors
Lea Hogg
Jillian Dingwall
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\CONTENTS
Diplomacy Driving Malta-Asia Prosperity
John Busuttil, Malta's Ambassador to China, on Asia's economic and technological evolution
外交推动马耳他与亚洲的共同繁荣
马耳他驻华大使 John Busuttil 谈亚洲的经济与技术演进
Okada Manila: Leading Digital Dynamics in the Region
Reflections on leadership, digital transformation, and sustainable gaming practices
Okada Manila：引领区域数字化发展
对领导力、数字化转型与可持续博彩实践的思考
The OGs of Online Gaming: Paris Smith
The raw, rebellious, and visionary days of the early iGaming industry
在线博彩元老：Paris Smith iGaming 产业早期那段原始、叛逆且充满远见的岁月
COVER STORY: Powering Play with Crypto
ALT5 Sigma Powers the Future of Online Gaming with Real-Time Crypto Payments
以加密货币赋能游戏体验
ALT5 Sigma 以实时加密支付推动在线博彩的未来
Blueprinting Asia’s next-gen gaming
Joe Pisano talks tech-driven growth, regional expansion, and responsible gaming
规划亚洲新一代博彩版图
Joe Pisano 畅谈技术驱动的增长、区域扩张与负责任博彩
Priya Ahlawat’s fearless approach to leadership in iGaming
A story of resilience, empathy, and value-driven leadership
Priya Ahlawat:勇敢开拓 iGaming 行业的领导之路
关于韧性、共情与价值驱动型领导力的故事
Web3 growth, localisation, and sustainable gaming innovation
George Wong shares how mobile-first markets are shaping global Web3 strategies
George Wong谈Web3增长、本地化与可持续游戏创新
The Sandbox 东南亚区域整合总监 George Wong 分享东南亚碎片化、移动优先的市场如何塑造全球 Web3 战略
Game Lounge: Navigating iGaming's Crypto Shift
Richard Dennys discusses evolving player behaviours in cryptocurrency gaming
Game Lounge: 引领 iGaming 的加密货币转型
Richard Dennys 讨论加密货币游戏中玩家行为的演变
Built Differently, Played Smarter
An exclusive with CEO of Imagine Live and Deputy CEO of Digitain, Martin Martirosyan
与众不同，智玩取胜
Imagine Live 首席执行官兼 Digitain 副首席执行官 Martin Martirosyan的专访
JUMBO Technology at 25
Bridging legacy and innovation in Asia’s digital iGaming evolution
JUMBO Technology 25周年
在网络娱乐新时代中架起传统与创新的桥梁
Transformative Growth
As the SiGMA Group steps into its second decade, it enters a new era of growth, building on a legacy of successful global conferences and impactful industry engagement.
Back for its third edition, SiGMA Asia is once again primed to lead the charge in the Asia Pacific’s rapidly accelerating gaming sector. The region is on the brink of transformative growth, driven by progressive legislation, digital innovation, and a clear vision for the industry's future. At the heart of this movement stands the Philippines—a regional trailblazer in gaming regulation and infrastructure.
SiGMA Asia 2025 will feature a significantly expanded presence from the land-based industry, a reflection of the vertical’s impressive growth trajectory. This year’s twolevel expo floor creates a dynamic environment for crosssector collaboration, offering delegates opportunities across B2B, B2C, and land-based sectors. The event also includes two dedicated retreats, fostering high-level networking and deep-dive discussions in an intimate, focused setting.
The SiGMA Group’s ongoing commitment to innovation is matched by its drive for responsible and sustainable growth. SiGMA continues to champion regulated, ethical gaming practices, supported by its ESG initiatives and the meaningful work of the SiGMA Foundation. By leveraging its global platform, SiGMA seeks to empower, educate, and inspire across all regions it touches. This year, we are grateful to have received an outpouring of support from across the industry, allowing us to continue to drive forward the Foundation’s good works. I invite you to join us on the 5th for the inauguration of the Batiawan Community Centre in Bataan - a vital and empowering space for the Aeta community.
Looking ahead, the SiGMA World Tour promises an exciting schedule of international events. After successful editions in Dubai, Cape Town, and São Paulo - and now Manila, the tour will return to its roots for Malta Week in September, followed by two new stops: Rome and Colombo later on in the year. In 2026, SiGMA will expand its reach to North America with the launch of a new show in Mexico City.
With strong local partnerships, including the continued support of PAGCOR, SiGMA Asia 2025 is more than just an event—it’s a celebration of a decade of progress and a bold step into the future.
Enjoy the show,
Eman Pulis
随着 SiGMA 集团迈入第二个十年，它在成功举办全球 会议和开展有影响力的行业合作的基础上，开启了一 个新的增长时代。
第三届 SiGMA 亚洲展再度回归，有望在亚太地区快速 发展的游戏行业中引领潮流。在新的法律法规、创新 的数字化体验以及清晰的行业未来推动下，该地区即 将迎来变革性的增长。而菲律宾正是这一浪潮的核心 —— 这里是该地区游戏监管和基础设施领域的前沿。
2025 年 SiGMA 亚洲展将扩大实体博彩行业的参与规 模，展现该领域令人瞩目的增长轨迹。今年的两层展 览将营造充满活力的跨行业合作环境，为参会者提供 B2B、B2C 和实体博彩领域的交流机会。活动还将包括 两场专门的会议，在私密而专注的环境中促进高层人 脉，并进行更深入的讨论。
SiGMA 集团在创新方面的一贯承诺与其负责并倡导 可持续增长的理念相辅相成。在 ESG的 倡议和 SiGMA 基金会的支持下，SiGMA 继续倡导合规、道德的游戏 实践。通过利用其全球平台，SiGMA 致力于在其触及 的所有地区促进、引导并激励行业发展。今年，我们很 荣幸获得了整个行业的大力支持，使我们能够继续推 动基金会的公益事业。我诚挚邀请您于 5 日参加巴 丹半岛 Batiawan 社区中心的落成仪式 —— 这是为 Aeta 社区打造的中心。
展望未来，SiGMA 世界巡回展将带来一系列令人期待 的国际交流活动。继在迪拜、开普敦、圣保罗（以及现在 的马尼拉）成功举办之后，巡回展将于 9 月回归发源 地马耳他，随后在今年晚些时候新增罗马和科伦坡两 站。2026 年，SiGMA 将在墨西哥城举办新展会，把业务 拓展至北美地区。
凭借强大的本地合作伙伴网络（包括菲律宾娱乐和博 彩公司 PAGCOR 的持续支持），2025 年 SiGMA 亚洲展 不仅是一场盛会，更是对十年发展历程的庆祝，以及迈 向未来的大胆尝试。
祝您观展愉快！
Founder, SiGMA Group GP, Ikigai Ventures
Diplomacy Driving Malta-Asia Prosperity
外交推动马耳他与亚洲的共同繁荣
John Busuttil, Malta's Ambassador to China, provides seasoned insight into Asia's economic and technological evolution. In a conversation with Rami Gabriel, he explores diplomatic strategy amid geopolitical shifts.
\Strategic Alignment Amid Global Shifts
Ambassador John Busuttil arrived in Beijing during January 2023, at a significant moment when China was transitioning out of stringent COVID-19 restrictions and into a period of renewed economic openness. Having previously held roles of diplomatic leadership in Brussels, New York, Geneva, and Germany, his credentials in international diplomacy are comprehensive and distinguished. Now, positioned within the political heartland of the world’s second largest economy, Busuttil's perspectives carry the weight of experience and nuanced understanding.
China's trajectory, according to Ambassador Busuttil, remains robust despite international uncertainties. The recent imposition, and temporary suspension of U.S. trade tariffs has strained relations with allies, adversely affecting the broader Asian economic landscape. Yet China's diplomatic maneuvers, notably President Xi Jinping's strategic visit to Vietnam, Malaysia, and Cambodia, underscore Beijing's commitment towards regional economic stability and integration in response to mounting global protectionism.
\Malta as a Gateway to Opportunities
For Malta, an island nation strategically located at Europe's gateway, the opportunities presented by engagement with Asia are substantial, particularly in technology and iGaming. The upcoming SiGMA Asia summit in Manila, a significant event marking Malta's expanding Asian footprint, exemplifies the importance of this synergy. Busuttil emphasises that Malta offers unique value as a bridgehead for Asian companies aiming to penetrate European and African markets. Malta’s own transformation from Independence in 1964, into a prosperous member of the European Union, provides instructive parallels for developing Asian nations.
Photos by Robert Cuschieri
Busuttil articulates how Malta has emerged as an inviting environment for technological startups, supported by a robust infrastructure, advantageous tax regimes, and a collaborative network of public-private partnerships. In the backdrop of intensifying U.S. protectionism, Europe is compelled to diversify its international trade engagements, placing Malta advantageously to facilitate closer EU-Asia economic collaborations, particularly with nations such as Thailand and the Philippines.
\Technological Frontiers and Regional Dynamics
From his vantage point in China, Ambassador Busuttil identifies several transformative technologies poised to shape Asia’s future significantly. The rapid adoption and advancement of 5G, artificial intelligence, blockchain, and the internet of things highlight China's burgeoning technological capability. Innovations such as DeepSeek, an open-source artificial intelligence model, demonstrate China's increasing influence on global technological innovation, independently challenging dominant Western technology firms.
China’s advancements extend beyond digital technologies into sectors like electric vehicles (EVs), robotics, and bio-pharmaceuticals. Notably, China's EV market is experiencing extraordinary growth, with electric vehicle sales projected to surpass traditional combustion-engine vehicles imminently, marking a pivotal shift in global automotive trends. Moreover, this technological advancement is anticipated to catalyze further developments, including autonomous driving, with Southeast Asia becoming a significant testbed for competing global technologies due to its varied and complex transportation ecosystem.
Busuttil acknowledges the complexities faced by international companies navigating Asia’s cultural and regulatory landscapes, particularly in China. Although China's GDP growth has moderated, the nation remains receptive to foreign investment. Despite economic headwinds exacerbated by trade tensions with the United States, Busuttil contends
that strategic investors prepared to navigate the current challenges could reap substantial medium-term rewards, especially once domestic consumption rebounds.
The broader Asian economic outlook remains promising, underpinned by consistent GDP per capita growth projections of up to 5% annually in populous nations such as China, India, the Philippines, and Vietnam. Even as markets grapple with the fallout from tariff wars, exemplified by recent declines in Asian casino stocks, the fundamental economic prospects across Asia retain their attractiveness for discerning investors.
Busuttil also touches upon regional shifts in Asia’s gaming industry, noting Thailand's recent move towards legalising casinos through the Entertainment Complex Bill, aiming to boost tourism and economic resilience. This legislative initiative, despite domestic controversies surrounding social implications, represents Thailand's bid to compete directly with established casino markets like Macau and Singapore.
Reflecting on his distinguished diplomatic career, Ambassador Busuttil invokes the wisdom of Confucius, highlighting the profound simplicity of professional passion: "Choose a job you love, and you will never have to work a day in your life."
In essence, Ambassador John Busuttil’s insights provide a compelling vision of diplomatic engagement, economic resilience, and technological advancement between Malta and Asia, framed within a landscape of profound global transformations. Besides participating in the SiGMA Summit, in June 2025, Ambassador Busuttil will also attend the inauguration of the SiGMA Foundation’s Batiawan Community Centre in Zambales, Philippines. This centre, run by Father Joe Cremona, is designed to benefit the Aetas people and residents of Batiawan, and will serve as a vital hub for educational, cultural, and social initiatives. Complete with kitchen, sanitation, and lodging facilities, it aims to empower the local community, promoting unity, progress, and sustainable development.
在接受Rami Gabriel的专访中，马 耳他驻中国大使John Busuttil深 入探讨了在地缘政治持续变化的背 景下，外交战略如何引领马耳他与 亚洲之间的合作走向新高度。
\全球变局下的战略对齐
John Busuttil大使于2023年1月抵 达北京，正值中国结束严格的疫情 防控措施，迈向经济重启之际。此 前，他曾在布鲁塞尔、纽约、日内瓦 和德国担任多个外交领导职务，拥 有丰富而杰出的国际外交经验。如 今，驻扎于全球第二大经济体的政 治核心，大使的洞见更显分量。
Busuttil指出，尽管国际环境充满不 确定性，中国的发展轨迹依然强劲。 美国对中国产品加征关税并暂时中 止的贸易措施，加剧了与盟友间的紧 张关系，也波及整个亚洲经济格局。 然而，中国的外交行动，例如习近平 主席近期对越南、马来西亚和柬埔寨 的访问，凸显了其在全球保护主义上 升趋势下，致力于推动区域经济稳定 与融合的承诺。
\马耳他：通往机遇的桥梁 作为位于欧洲门户的岛国，马耳他 与亚洲合作所带来的机遇尤为显 著，特别是在科技与iGaming领域。 即将在马尼拉举办的SiGMA 亚洲峰 会，正是马耳他深化亚洲布局的重 要标志，亦彰显了双方合作的潜力。
Busuttil强调，马耳他具备独特的区 位优势，是亚洲企业进军欧洲及非 洲市场的理想跳板。自1964年独立 以来，马耳他已成功转型为欧盟成 员国，其发展路径可为亚洲新兴国 家提供有益借鉴。
他进一步表示，马耳他已成为科技 初创企业的理想环境，得益于强健 的基础设施、优惠的税收政策以及 公私合营的协作网络。在美国保护 主义抬头的大背景下，欧洲迫切需 要多元化国际贸易伙伴，而马耳他 正处于有利位置，能够促进欧盟与 包括泰国、菲律宾在内的亚洲国家 之间的经贸合作。
\科技前沿与区域格局
从驻华大使的视角出发，Busuttil 指出，5G、人工智能、区块链以及物 联网等关键技术正在深刻改变亚洲
未来。其中，中国在技术创新方面的 迅速崛起尤为瞩目。以开源AI模型 DeepSeek为例，中国正逐步构建具 有全球影响力的科技生态，挑战西 方科技巨头的主导地位。
中国的技术进步还延伸至电动汽 车、机器人、生物制药等领域。当前， 中国电动车市场增速惊人，销售量 预计将很快超越传统内燃机车型， 标志着全球汽车产业的重大转型。
此外，这一进步还将推动自动驾驶 等技术的发展，东南亚复杂多变的 交通生态，也成为全球技术竞逐的 重要试验场。
Busuttil坦言，尽管国际企业在文化 与法规层面面临挑战，特别是在中 国市场，但中国仍对外资保持开放 态度。尽管经济增速放缓、美中贸易 摩擦带来阻力，但他认为，战略投资 者若能克服当前障碍，将在未来数 年内获得可观回报，特别是在中国 内需恢复后。
整体而言，亚洲经济前景依旧乐 观。中国、印度、菲律宾及越南等人 口大国的人均GDP增长率有望维 持在每年5%左右。即便部分市场 受到关税战冲击，例如近期亚洲博 彩股明显下滑，亚洲整体的投资吸 引力依然强劲。
\区域博彩格局的变动
Busuttil还谈及亚洲博彩产业的新 动态，尤其是泰国近期推动《娱乐综 合体法案》将赌场合法化。这一立法 动向旨在提振旅游业与经济韧性， 尽管在国内引发关于社会影响的争 议，但无疑标志着泰国试图与澳门、 新加坡等成熟博彩市场竞争。
回顾其杰出的外交生涯，Busuttil 引用孔子的智慧作结：“ 选择你热 爱的工作，这样你一生中就不必为 工作而劳累。”
H.E presented credentials as Ambassador of Malta to China in 2023, after a stint at the Ministry for Foreign and European Affairs and Trade. He has served in postings across Europe, and the U.S, and spent eight years with the EU External Action Service (EEAS), where he worked on multilateral relations and peace and security issues in Africa.
Okada Manila:
Leading Digital Dynamics in The Region
Jerry Chan, SVP of Electronic Gaming and Special Projects at Okada Manila, masterfully bridges technology with refined hospitality. In an insightful dialogue with Rami Gabriel, he shares candid reflections on leadership, digital transformation, and sustainable gaming practices.
\Crafting Digital Harmony
Chan’s career, rooted in gaming IT, seamlessly connects technology to strategic operations. Having held senior technical roles at Wynn Macau and City of Dreams, he developed a nuanced understanding of complex gaming systems, ensuring they function flawlessly while enhancing guest experiences. This dual expertise allows Chan to guide Okada Manila’s digital evolution with precision, balancing robust operational infrastructure with the intuitive innovations guests expect.
Okada Manila transitioned towards cashless operations as early as 2017. Far from a mere operational change, this strategic shift was born of foresight. Recognising early trends towards digital transactions, the company understood that younger, tech-savvy demographics demanded seamless, secure, and efficient gaming experiences. Thus, OKash, an integrated cashless wallet, was introduced, enabling guests to move effortlessly across gaming floors and resort facilities, enhancing security and guest convenience while enabling unprecedented real-time personalisation through data analytics.
\Elevated Experiences
Okada Manila is shifting strategically towards digital gaming by gaining a better understanding of evolving player preferences. Notably, the resort now features multi-currency electronic gaming machines, allowing international guests seamless gaming without manual currency exchanges. Such targeted innovations underline Okada Manila’s vision of technology as a direct enhancer of guest convenience and enjoyment.
Moreover, Okada Manila's investment in advanced audiovisual environments and dynamic LED displays has transformed the gaming floor into a vibrant, multi-sensory destination. Coupled with real-time guest analytics, these innovations create
Okada Manila电子博彩与特别 项目高级副总裁Jerry Chan巧 妙地将科技与高端待客艺术 融合。在与Rami Gabriel的深入 对话中，他坦率分享了自己对 领导力、数字化转型以及可持 续博彩实践的深刻见解。
\打造数字化协同体验
Jerry Chan的职业生涯扎根 于博彩信息技术，能够将科 技与战略运营无缝连接。他 曾在Wynn Macau和 City of Dreams担任高级技术职务， 积累了对复杂博彩系统的深 刻理解，确保系统高效运行的 同时优化宾客体验。正是这种 双重专业能力，使他能够精准 引领Okada Manila的数字化 发展，在构建稳健运营架构的 同时引入宾客所期望的直观 创新。
早在2017年，Okada Manila 便开始向无现金运营转型。这 不仅仅是运营方式的变化，更 是前瞻战略的体现。公司敏锐 察觉到数字支付趋势的兴起， 理解年轻且精通科技的消费 群体对无缝、安全、高效的博 彩体验的需求。因此，Okada Manila推出了OKash综合无 现金钱包，使宾客可以轻松穿 梭于博彩区与度假设施之间， 不仅提高安全性与便利性，还 通过数据分析实现前所未有 的实时个性化服务。
\提升体验
Okada Manila 正通过深入 理解玩家偏好变化，战略性 地向数字博彩转型。值得一 提的是，度假村现已配备多 币种电子博彩机，使国际宾 客无需人工兑换货币即可畅 玩博彩。此类针对性的创新 凸显了Okada Manila视科技 为提升宾客便利性和愉悦度 的直接手段。
deeply personalised interactions, ensuring each guest's experience is tailored uniquely to their preferences.
A highlight of Okada’s digital journey was the full launch of its online gaming platform in late 2024. Accessible via okadaonlinecasino. com, this initiative was not merely an expansion but a strategic integration of digital and physical gaming environments. It allows players to engage seamlessly across platforms, reinforcing guest loyalty and opening new revenue streams. This cohesive digital ecosystem positions Okada Manila not merely as a resort, but as an integrated entertainment brand accessible anytime, anywhere.
\Responsible Leadership
Okada Manila’s leadership extends beyond technical and operational excellence into committed ethical stewardship. Under his guidance, Okada Manila's Okada Green Heart initiative received recognition as the first integrated resort in the Philippines to earn Forbes’ VERIFIED Responsible Hospitality badge in 2025. Sustainability initiatives such as eliminating single-use plastics, enhancing energy efficiency, and providing EV charging stations are woven seamlessly into the resort’s luxurious guest experience.
Chan serves as Senior Vice President of Electronic Gaming & Special Projects at Okada Manila, bringing over two decades of experience across Asia’s leading casino resorts. With a background in computer and information sciences from London Metropolitan University, he has held key leadership roles in gaming operations and technical services at major properties in the Philippines and Macau.
陈先生担任冈田马尼拉电子博彩及特 别项目高级副总裁，拥有超过二十年在 亚洲领先赌场度假村的经验。他拥有伦 敦都市大学计算机与信息科学学位，曾 在菲律宾和澳门的主要赌场担任博彩 运营和技术服务方面的重要领导职务。
"Good leadership is knowing when to trust data, and when to trust
your people."
好的领导力，就是知道何时信任数 据，何时信任你的人。
Further exemplifying its community commitment, Okada Foundation expanded its Complementary Nutrition Program to schools in Pasay and Malabon, directly enhancing the health and education of young learners. Additional projects, such as funding a Philippine Red Cross blood centre in Cavite and initiating a food-share program in Laguna, highlight the company’s understanding that business success and social responsibility are inherently intertwined.
\Strategic Foresight
Okada Manila remains above the curve by responding proactively to regulatory dynamics across Asia. Viewing regulatory evolution as an opportunity rather than a constraint, he ensures that compliance and innovation are inseparable. By continuously adapting to shifting policies through flexible digital infrastructures, Okada Manila not only meets but exceeds regulatory standards.
Amidst rapid digital adoption, Okada Manila also remains acutely aware of evolving player behaviours. Younger guests increasingly seek hybrid gaming experiences, seamlessly transitioning between digital and physical platforms. Recognising this, Okada Manila is developing socially integrated products and competitive formats inspired by esports, appealing directly to the next generation of gaming enthusiasts.
Yet Okada Manila’s most profound contribution lies in cultivating a balanced approach to gaming enjoyment and responsible practices. Through proactive risk monitoring, self-exclusion programs, and continuous staff training, Okada Manila ensures that responsible gaming remains a cornerstone of the company’s operations. His strategic vision clearly defines Okada Manila as not merely reactive to market trends but setting new benchmarks in integrated hospitality and gaming.
Jerry Chan encapsulates his leadership philosophy succinctly: "Good leadership is knowing when to trust data, and when to trust your people." This balance of technologydriven insights with human judgment defines his tenure, positioning Okada Manila as a premier destination where digital innovation meets sophisticated hospitality.
此外，Okada Manila 在先进视听环境与动态LED 显示技术上的投资，使博彩区焕发出多感官魅力。 结合实时宾客分析系统，这些创新创造出高度个性 化的互动体验，确保每位宾客的体验都与其偏好精 准匹配。
Okada Manila 数字化进程的重要里程碑，是其于 2024年底全面上线的线上博彩平台。通过okadaonlinecasino.com，宾客不仅可以在线参与博彩， 更实现了数字与实体博彩环境的无缝整合。该平台 强化宾客忠诚度，拓展收入来源，让 Okada Manila 不再只是一个度假村，而是一个随时随地可访问的 综合娱乐平台品牌。
\负责任的领导力
Okada Manila 的领导力不仅体现在技术与运营卓 越上，更彰显出坚定的道德责任感。在Jerry Chan的 带领下，Okada Manila的“Okada Green Heart”可 持续发展计划于2025年获得”福布斯”认证的负责 任待客徽章，成为菲律宾首个获此殊荣的综合度假 村。诸如取消一次性塑料用品、提升能源效率及提供 电动车充电站等措施，均与度假村的奢华宾客体验 融为一体。
在社区责任方面，Okada Foundation 将其营养补 助计划扩展至帕赛和马拉邦的学校，直接改善当地 学童的健康与教育。此外，资助红十字会在甲美地 设立采血中心、在内湖发起食物分享计划等项目， 也体现出公司对商业成功与社会责任密不可分的 深刻认知。
\战略远见
Okada Manila 始终走在亚洲监管趋势前沿，主动应 对政策变化，将其视为机遇而非限制。Jerry Chan通 过灵活的数字基础架构，使合规性与创新共存，确保 公司不仅满足，更超越监管标准。
在数字化迅速发展的当下，Okada Manila 亦密切关 注玩家行为的演变。越来越多年轻宾客追求实体与 数字相结合的混合博彩体验。洞察这一趋势，Okada Manila 正开发融合社交功能的产品与电竞风格的 竞技模式，吸引新一代博彩爱好者。
然而，Okada Manila
最深远的贡献在于其在娱乐与 责任之间所坚持的平衡。通过主动的风险监控、自我 限制机制以及持续员工培训，公司确保负责任博彩 始终是其核心运营原则之一。Jerry Chan的战略眼 光将Okada Manila定位为不仅响应市场趋势，更在 综合待客与博彩领域设定新标杆的行业引领者。
Jerry Chan简洁地概括了他的领导哲学：“优秀的领 导力，在于懂得何时依赖数据，何时信任团队。”这种 将技术洞察与人性判断结合的智慧，正定义着他在 Okada Manila的任期，使之成为数字创新与精致待 客艺术完美交融的典范之地。
Matthew Busuttil sits down with Daniel Clark, Group Commercial Director at EveryMatrix, for an exclusive interview about expansion strategies and innovation.
With global gaming markets becoming more nuanced and competitive, EveryMatrix is strategically positioning itself to capitalise on high-value opportunities. In an exclusive interview with SiGMA, Daniel Clark, Group Commercial Director at EveryMatrix, shared insights on the company’s expansion ambitions across Latin America and the Asia-Pacific region, its commitment to product innovation, and the growing significance of proprietary solutions such as its horse racing product.
\Market-led expansion and granular targeting
EveryMatrix’s global expansion model is guided by opportunity and responsiveness. Rather than prioritising regions en masse, the company favours precise, strategic entry points. New Zealand exemplifies this ethos. Clark highlighted how their deal with SkyCity emerged organically due to long-standing relationships.
“New Zealand was never a market that we proactively looked to venture into... it was almost such an easy decision... because of the opportunity itself”.
Similarly, interest in Peru and Mexico is not speculative but will be determined by a methodical analysis of market potential, regulatory landscapes, and technical requirements. “We want to be quite narrow and specific about the countries that we do target” Clark noted.
This attitude reflects a broader trend in iGaming, where deeper market understanding often trumps rapid geographic scale.
\Betting on innovation and lifecycle optimisation
Innovation remains a core pillar of EveryMatrix’s commercial playbook. In 2024, the company made strategic acquisitions to enrich its product suite, including proprietary horse racing and bet simulation products.
“We're always looking to push innovation from a product standpoint,” said Clark. “We've proven that with the acquisitions we made last year... and delivering our BET simulation product (Run It Now) in partnership with the Fantasma team”.
The supplier is also focused on deepening its relationships with tier-one operators, offering them cross-market opportunities and adaptive, data-driven tools.
“Making sure that the relationship is going from strength to strength” involves identifying growth opportunities even in markets where the operator may not yet be present.
\Leading with proprietary horse racing tech
Perhaps the most compelling proof of EveryMatrix’s innovationled mindset is its new proprietary horse racing platform. With the recent acquisition of FSB, the company is now positioned to make significant inroads into traditionally strong markets such as the UK, Ireland, and South Africa.
“If you have any true aspirations in these markets, you have to have a strong horse racing product,” Clark emphasised.
EveryMatrix sets its sights on smart expansion with localised strategy and innovation
EveryMatrix 着眼于以本地化战略与创新实现智能扩张
Matthew Busuttil 与 EveryMatrix 集团商务总监 Daniel Clark 进行了一次独家专访，探讨其扩张战略与创新路径。
随着全球博彩市场日益复杂与竞争激烈，EveryMatrix 正 在战略性地布局，以把握高价值机会。在接受 SiGMA 独家 采访时，EveryMatrix 集团商务总监 Daniel Clark 分享了 公司在拉丁美洲与亚太地区的扩张野心、对产品创新的坚 定承诺，以及其专有产品（如赛马平台）日益增长的重要性。
\市场导向扩张与精准定位
EveryMatrix 的全球扩张模式以机遇和应变能力为核心。 公司并非一味追求大范围地区扩展，而是更倾向于选择 精准且具战略意义的切入点。新西兰就是这一理念的典 范。Clark 指出，与 SkyCity 的合作是基于长期关系自然促 成的。
“新西兰从来不是我们主动寻求进入的市场……这几乎成 了一项非常轻松的决定……因为机会本身就摆在眼前。”
类似地，EveryMatrix 对秘鲁和墨西哥的兴趣也并非出于 投机，而是建立在对市场潜力、监管环境和技术要求的系统 性分析之上。“我们希望对所瞄准的国家保持足够狭窄且具 体的聚焦，”Clark 补充道。
这种态度反映出 iGaming 行业的一个更广泛趋势——深 入理解市场往往比快速扩张更为重要。
\着眼创新与生命周期优化 创新始终是 EveryMatrix 商业战略的核心支柱。2024 年， 公司通过战略性收购强化其产品组合，包括专有的赛马和 投注模拟产品。
“我们一直在推动产品层面的创新，”Clark 表示，“我们去 年完成的几项收购已经证明了这一点……与 Fantasma 团队合作推出我们的 BET 模拟产品《Run It Now》也展现 了我们的能力。”
此外，EveryMatrix 还致力于与一线运营商深化合作，为其 提供跨市场机遇与高度适应性的数据驱动工具。
“确保合作关系不断加强”意味着即使在运营商尚未进入 的市场，也要识别出潜在的增长机会。
Photos by Karina Andrei - courtesy of
EveryMatrix is among a small cohort of suppliers offering proprietary in-race pricing, a significant differentiator in a market where accuracy and reliability are paramount.
“The pricing will be a lot sharper... and making sure that you have in-play or in-race pricing, which is... pretty much a unique experience for suppliers in the industry”.
To bridge the generational gap between seasoned punters and newer audiences, EveryMatrix is leveraging its flexible bonus engine to support intelligent cross-sell strategies.
“Our bonus engine... gives the operators the ability to cross-sell with their punters... making customers aware of what this great product can do”.
\Strategic focus in Latin America
EveryMatrix has gradually built its presence in Latin America, but the company is taking a meticulous approach. Rather than an aggressive regional rollout, the strategy hinges on acquiring local expertise to steer market-specific expansion.
“We've never really had a huge focus,” Clark explained. “That’s been a conscious decision because we feel like we need truly local expertise to really help us grow within Latin America as a whole”.
Brazil, now five months into regulation, is drawing attention due to its market potential and structural complexity. However, Clark acknowledged the market remains unpredictable.
“It’s probably still a little bit too early to say,” he admitted. “The early signs are that it's going to make it even more competitive than maybe people anticipated”.
The operator landscape in Brazil is already beginning to consolidate, drawing comparisons to the post-PASPA scenario in the US. EveryMatrix intends to move cautiously, prioritising foundational hires before scaling further. “The first most critical hire is going to be a senior commercial person who can deliver and help us build the strategy for Latin America more broadly”.
\A future driven by agility and partnerships
As the company continues to expand, the emphasis remains on agility, strategic hires, and collaboration. The SkyCity partnership in New Zealand, while still developing, signals EveryMatrix’s ability to enter uncharted waters with confidence.
“We've done our due diligence and we'll continue to work very closely with SkyCity to mitigate challenges as best as we possibly can”.
The roadmap is clear: prioritise regulation-ready, highopportunity markets; rely on local expertise; and continually invest in unique, proprietary technologies that deliver measurable value. EveryMatrix’s approach is not just to enter markets, it is to understand them, build within them, and provide sustainable, long-term partnerships.
In Clark’s words: “If we are to continue to grow... then we have to learn to adapt. And we've done that so far, so obviously no reason why that won't continue”.
\引领专有赛马技术发展
EveryMatrix 创新驱动型思维的最佳体现，或许正是其全 新推出的专有赛马平台。通过收购 FSB，公司已准备好在英 国、爱尔兰和南非等传统强势市场中大展拳脚。
“如果你真心想在这些市场有所作为，就必须拥有强大的 赛马产品，”Clark 强调道。
EveryMatrix 是极少数提供专有赛马赛事内定价能力的供 应商之一，这在对精准度和可靠性要求极高的市场中，构成 了显著的竞争优势。
“我们的定价将更加敏锐……而在比赛中提供实时定价， 几乎是业内供应商中独一无二的体验。”
为了弥合资深投注者与年轻一代玩家之间的代沟，EveryMatrix 正借助其灵活的奖励引擎，推动智能交叉销售策 略。
“我们的奖励引擎……让运营商能够针对不同玩家群体 进行交叉销售……提升用户对这一优秀产品的认知度。”
\聚焦拉丁美洲的战略布局
EveryMatrix 已逐步建立其在拉丁美洲的存在，但其策略 一直非常审慎。与其采取激进的区域扩张模式，公司更倾向 于依赖本地专业人才来引导具体市场的发展。
“我们从来没有在这个区域投下太多精力，”Clark 解释 道，“这是一个有意识的决定，因为我们认为要想真正发展 拉丁美洲市场，就必须拥有真正的本地专业知识。”
巴西在监管实施五个月后，因其巨大的市场潜力和结构复 杂性而受到关注。然而 Clark 承认，该市场仍充满不确定 性。
“可能现在下结论还为时过早，”他坦言，“早期迹象显示， 这个市场的竞争程度将超出人们的预期。”
巴西的运营商格局已经开始出现整合，类似于美国 PASPA 取消后的市场走势。EveryMatrix 打算谨慎推进，优先进行 关键人才招聘，之后再考虑扩大规模。“首要的关键招聘将 是一位高级商务人员，能够帮助我们制定并推动整个拉丁 美洲地区的战略。”
\未来以敏捷与合作为驱动
随着公司的不断扩张，重心仍将放在灵活应变、战略性招 聘以及协作合作上。新西兰与 SkyCity 的合作虽然尚处 发展初期，但已彰显出 EveryMatrix 进入未知市场的信 心与能力。
“我们已经完成了充分尽职调查，并将继续与 SkyCity 紧 密合作，尽可能减轻挑战带来的影响。”
发展路线图已然清晰：优先进入法规完备、高潜力市场；依 赖本地专业知识；持续投资于独特的、具有可衡量价值的专 有技术。EveryMatrix 的目标不仅是进入市场，而是深入理 解市场，在其中扎根并建立可持续的长期合作关系。
正如 Clark 所说：“如果我们要继续成长……就必须学会适 应。而我们迄今为止已做到这一点，所以没有理由认为未 来做不到。”
The OGs of Online Gaming: Paris Smith
Words by / 作者：
: Paris Smith
Jillian Dingwall
Paris Smith, former CEO of Pinnacle, is widely regarded as one of the most influential women in the online gaming world, having steered sports betting through a transformative era spanning over three decades. Here, Paris tells SiGMA World about the raw, rebellious, and visionary days of the early iGaming industry and what it was really like to be part of a motley crew of dreamers and doers.
“What the f**k do you want?”, grumbled a man sitting in an old building in Antigua, barely glancing up from his cluttered desk.
“Um, I’m here to see Bill Scott about a job,” Paris replied awkwardly, mentally mapping her escape route from what felt like a dodgy movie scene.
His frown turned to a mischievous grin. “Well, come on in, baby, I’m Billy.”
It was 1995. Paris, a 25-year-old North Dakotan fresh off a basketball scholarship, had landed in Antigua with a tourism degree and needed a job. On 7 July 1995, she walked into the World Wide Tele Sports office for a phone clerk interview.
“The office building was easy to spot, and came with an ashtray full of cigarette butts, a table full of beers, tape recorders, phones, a TV, and a bunch of clunky computers,” Paris remembers.
Her interview lasted ten minutes, and the official training, probably half that.
The phone rings.
“Is this WWTS?”
“Um, I think so,” Paris replies.
“This is BW…”
“So yeah, the first phone call I ever took was from Billy Walters, one of the most renowned professional bettors in the world.”
Now, if that’s not a sign from the universe, I don’t know what is.
\Could it be any more analogue?
WWTS exploded after Bill placed a $750 ad in Jim Feist’s magazine, instantly bringing in 1,500 new players. “We were in a frenzy, scribbling names, addresses, and phone numbers down on scraps of paper, quickly relaying instructions on how the punters could send money for their bets.
The company quickly grew to 185 employees, yet still managed to maintain a reputation for having the best customer service in the industry. All the phone clerks were women; personable, sharp, and working shifts long enough to get to know the regulars like the barmaids down your local pub.
Paris Smith，Pinnacle 前任首席执行官，被公认为 线上博彩界最具影响力的女性之一，亲身经历并引 领了长达三十余年的体育博彩变革。在这篇 SiGMA World 的专访中，Paris 回忆起那个未经雕饰、充满 叛逆精神与远见卓识的初代 iGaming 时代，以及她 如何和一群梦想家与实干家一起参与了这场行业 革命。
“进来吧，宝贝”：90年代体育博彩的狂野西部 “你**的要干什么？”一位男人坐在安提瓜一栋破旧 建筑里，头也不抬地咕哝着，桌面杂乱不堪。 “呃……我来找 Bill Scott 面试。”Paris 有些尴尬 地回答，同时在脑海中迅速规划好逃跑路线——这一 幕太像是一部廉价的犯罪片了。
他的眉头舒展开，露出一丝顽皮的笑容：“那就进来 吧，宝贝，我就是 Billy。”
1995 年，年仅 25 岁、刚用完篮球奖学金毕业、来自 北达科他州的 Paris，带着旅游管理学位抵达安提瓜， 急需一份工作。7 月 7 日，她走进了 World Wide Tele Sports（WWTS）的办公室，准备面试电话接线员。
“那个办公室特别好找，门口一个烟灰缸堆满了烟 头，桌子上全是啤酒罐、录音机、电话、电视，还有一 堆笨重的电脑。”Paris 回忆道。
她的面试持续了十分钟，所谓的“正式培训”，恐怕连 五分钟都不到。
电话响了。
“这里是 WWTS 吗？”
“呃，我想是吧。”Paris 回答。 “我是 BW……” “没错，我接到的第一个电话，居然是来自 Billy Walters——全球最知名的职业投注客之一。”
如果这还不能算是命运的召唤，那什么才是？ \还能再原始点吗？
Bill 仅在 Jim Feist 的杂志上投了一则 750 美元的 广告，WWTS 就立刻引来 1500 名新玩家。“我们忙成 一团，手忙脚乱地把名字、地址和电话号码写在纸条 上，然后告诉客户如何汇钱下注。”
公司迅速扩张至 185 名员工，但仍然保有业内最佳 的客户服务声誉。所有电话接线员都是女性——亲 切、聪明，而且班次够长，能和常客混得跟本地酒吧 的女招待一样熟络。
“嘿，Johnny，你那个膝盖去看医生了吗？你支持的球 队这周六有比赛，要下注的话赶紧把钱汇来。”
Paris 笑着说：“1995 年的销售技巧，大概就是这样了。”
Photos by Robert Cuschieri
“Hey Johnny, been to the doctor about that dodgy knee of yours yet? Your team’s playing Saturday, let me know if you want to send funds for the weekend.”
Paris laughs, “That was what an upsell looked like in 1995.”
\WWTS reaches its pinnacle
“I stayed at WWTS for 11 years. I was loyal to Billy. I didn’t want to jump ship just because someone else came calling.”
And people did come calling, particularly Pinnacle. This sharp book was gaining momentum fast, and players were starting to take notice.
It wasn’t until August 2006, a couple of years after Billy sold WWTS, that Paris finally made the move to Pinnacle, and into a whole new kind of chaos in Curaçao.
“Pinnacle had no structure. No titles. No org chart.” Paris recalls.
So, she started hiring. She pulled from her WWTS playbook and brought in people who could thrive under pressure and still keep their heads. And just five months in, she got the call that would cause complete carnage.
“We need to exit the U.S. market, and you’re gonna be the one to do it.”
“When?” Paris replied, thinking she’d have a few months at least.
“The 11th.”
“Of what?”
“January.”
It was the 7th.
In four days, Paris orchestrated the impossible: refunding and shutting down 35,000 accounts, with nothing but a skeleton team and hastily coded scripts.
“We pulled the plug at midnight on the 11th, and a couple weeks later, unbeknownst to us, Neteller’s founders were arrested, but everyone’s money was already safely out of Pinnacle.”
“Of all the things we did, that’s probably what I’m most proud of from the point of execution. To exit an entire market, to have those huge profits plummet to $7 million a year and then rebuild it all from scratch? By the time I left Pinnacle, it was just as big, if not bigger, than when I started. We really nailed it.”
"Offshore built this industry, but sure, let’s pretend it didn’t"
If you wanted a table at Le Bistro in Antigua in the late 90s, you had to be early, lucky, or work in the gambling industry. Back then, they were the bosses of a booming offshore era: WWTS, Carib, Intertops, World Sports Exchange, Playtech, 888. Everyone knew everyone. Deals were made over pasta. Kids’ birthday parties were basically mini-conferences. And if
WWTS 达到巅峰
“我在 WWTS 呆了 11 年，一直忠于 Billy。我不会因为其他公司来挖人就 跳船。”
但来挖人的公司确实不少，尤其是 Pinnacle。这家锐利的博彩公司发展 迅猛，迅速赢得玩家注意。
直到 2006 年 8 月，也就是 Billy 出售 WWTS 几年后，Paris 才最终决定加入 Pinnacle，从此开始了一段全新、混乱 的旅程，地点是在库拉索。
“Pinnacle 完全没有结构、没有职位、 没有组织架构。”Paris 回忆说。
于是她开始招聘。从 WWTS 的经验中 调人，她找来了那些能在高压环境下 仍保持冷静的人才。五个月后，她接到 了一个改变一切的电话：
“我们要退出美国市场，你来负责。”
“什么时候？”Paris 以为自己至少有 几个月准备。
“11 号。”
“哪个月？”
“一月。”
那天是 7 号。
在接下来的四天里，Paris 以极其精简 的团队、依靠仓促编写的脚本，完成了 几乎不可能完成的任务：关闭并退款 35,000 个账户。
“我们在 11 日午夜切断了所有服务。 几周后，Neteller 的创始人被捕，但我 们的客户资金早就安全地从 Pinnacle 撤出了。”
“在所有我们做过的事中，从执行角 度讲，我最自豪的就是这件事。从盈利 数千万到一年只剩下 700 万，再到重 新把公司做回巅峰、甚至更大？我离开 Pinnacle 时，它已经比我刚来时还强。 我们真的做到了。”
\ “离岸打造了这个行业，但好吧，我们 假装它没有。”
90 年代末，在安提瓜的 Le Bistro 餐厅 想要订到位子？除非你运气特别好，或 者你在博彩行业。
you needed a new office? Good luck. Every building had already been taken over by a sportsbook.
The scene was dense with personalities, some wild, many brilliant. And it was busy.
Paris is clear-sighted about what that time really meant. She hears the way people frame offshore now, like it was the messy past of a clean present.
“You hear people say, ‘Oh, but she was in offshore.’ And I’m like, ‘Yeah, really? Well, guess what? All these operators wouldn’t be where they are today without that foundation.”
The industry that grew from nicotine-stained offices, that built its empire on the backs of fax machines and villa internet connections and survived regulatory earthquakes, is now living on through mentorship, memory, and the quiet echo of the people who helped build something big.
“That era gave me everything. It gave the whole industry everything, whether they know it or not.”
\Structure, storytelling, and strategy
By the time Paris stepped down as Pinnacle’s CEO in 2023, she had helped the company rebuild into a global powerhouse, and she was ready to start mentoring the next generation.
Paris has seen the full arc, from scribbling down phone numbers on scraps of paper to enterprise-level platforms backed by VCs. And while the mechanics have changed, she’s convinced the core of building something great remains the same.
She offers structure, storytelling, and strategy to startups across the gaming and tech sphere: how to hire, how to build under pressure, how to keep culture clean when you’re scaling fast.
She’s not trying to replicate the past. That moment was one of a kind. But the lessons? Those still hold.
“When I look back now, I think about how incredible it was to have been part of that moment. So, in that way, I feel very lucky, but I also worked really hard for it!”
So hard, in fact, that this year she will be inducted into the Sports Gambling Hall of Fame, joining other legends of the industry, including none other than her very first phone caller, Billy Walters.
Paris may not be running the show these days, and that’s something she’s just fine with, but make no mistake: She’s still in the room.
那时正是离岸博彩的黄金时代：WWTS、Carib、Intertops、World Sports Exchange、Playtech、888……大家都彼此熟悉。交易在意大利面 旁谈成，孩子们的生日派对变成了迷你行业大会。
要租办公室？祝你好运，每栋楼早就被博彩公司抢 占一空了。
那个圈子里充满了个性，有疯狂的，也有天才。而且 非常忙碌。
Paris 对那段时光有清晰的认知。她听过一些人如 何贬低离岸时代，仿佛那是如今“清洁”产业的混乱 过去式。
“你会听人说，‘哦，她那时候在离岸公司。’我就想 说，‘真的？你以为现在这些运营商是凭空冒出来的 吗？没有那段历史，他们根本不会存在。’”
这个行业，是从烟味弥漫的办公室起家，靠传真机 和别墅里的蹩脚网速撑起，又在监管地震中存活下 来的。如今，它透过导师制度、集体记忆和那些曾参 与构建的人所留下的回响延续着。
“那个时代成就了我，也成就了整个行业，无论人 们是否愿意承认。”
\架构、叙事、战略
2023 年，Paris 卸任 Pinnacle 首席执行官 时，已 经帮助公司重建成为全球强者。此刻，她准备开始 指导下一代。
从当年记客户电话到如今的 VC 支持的企业平 台，Paris 见证了整个产业的演进。虽然技术变了， 但她坚信：打造伟大企业的核心始终如一。
她如今为博彩与科技领域的创业公司提供架构、 叙事和战略指导：像如何招聘、如何在压力下建 设，以及如何在快速扩张时保持企业文化的纯 粹......
她并不想复制过去。那个时刻独一无二。但其中的 经验？仍然受用。
“现在回头看，我真的觉得能参与那段时光太不 可思议了。所以某种意义上，我觉得自己很幸运， 但我也真的付出了很多努力！”
她的努力并未被忽视。今年，她将被正式列入体 育博彩名人堂，和其他行业传奇并肩——其中 也包括她接的第一个电话，那位传奇赌神 Billy Walters。
虽然 Paris 如今不再身居一线，但别误会——她仍 然在场。
Powering Play with Crypto
ALT5 Sigma Powers the Future of Online Gaming with Real-Time Crypto Payments
Words by Alt5 CEO - Peter Tassiopoulos
撰文：ALT5 首席执行官 —— Peter Tassiopoulos 以加密货币赋能游戏体验
As the global gaming and affiliate marketing sectors rapidly embrace cryptocurrency, one technology provider is emerging as the backbone of real-time digital asset payments: ALT5 Sigma Corp. (NASDAQ: ALTS).
ALT5 offers a seamless API suite, integrated fiat settlement system, and institutional-grade infrastructure. It is not only revolutionizing the cashiers of online gaming platforms but also reshaping how payments are handled across the affiliate economy and digital commerce more broadly.
ALT5 Sigma 以实时加密支付推动在线博 彩的未来
随着全球博彩及代理营销行业迅速拥抱加密货币，一 家技术服务商正在崭露头角，成为实时数字资产支 付的核心支柱：ALT5 Sigma Corp.（纳斯达克股票代 码：ALTS）。
ALT5 提供无缝的 API 套件、集成法币结算系统以及 机构级基础设施。不仅在革新在线博彩平台的收银 台，更在重新定义联盟经济和数字商务的支付方式。
Photos by Yvonne Zachariou
\Building the Foundation for Crypto Payments
Founded in 2018 with a mission to simplify digital asset payments and settlements, ALT5 Sigma has engineered an end-to-end Crypto-as-a-Service (CaaS) platform and crypto payment gateway that supports thousands of merchants across industries. However, it is in online gaming and digital entertainment where the company is truly changing the game.
Online gaming companies have long sought to integrate cryptocurrency as a form of payment—both to access unbanked markets and to meet growing demand from players who prefer fast, anonymous, and decentralized payment options. Yet, adoption has lagged due to several persistent challenges:
- Volatility of crypto prices;
- Regulatory uncertainty across jurisdictions;
- Backend accounting and reconciliation complexity;
- Risk of fraud and chargebacks;
ALT5 Sigma’s platform directly addresses these concerns. Its real-time crypto-to-fiat settlement engine allows operators to accept leading digital assets like Bitcoin (BTC), Ethereum (ETH), USDT, USDC, and Litecoin (LTC) while receiving instant settlements in fiat currencies including USD, EUR, CAD, GBP, and soon over 70 local currencies. This reduces exposure to crypto volatility and ensures a compliant, frictionless experience for merchants and users alike.
\Frictionless User Experience
The payment process is seamless from the end-user’s perspective. Players can fund their gaming accounts using cryptocurrency via an embedded ALT5 payment widget or API-powered cashier interface. Within seconds, the crypto is converted and deposited in fiat currency to the operator’s treasury account or designated wallet.
ALT5 also syncs payment data automatically to the platform’s CRM, back-office reporting tools, and accounting systems, enabling real-time tracking, reconciliation, and customer behavior analytics. This means gaming companies no longer need to juggle fragmented data sources or reconcile manually between wallets and books.
\Beyond Deposits: Crypto Payouts, Affiliate Rewards, and Player Winnings
ALT5 doesn’t just facilitate inbound crypto payments—it powers the full payment lifecycle. Through its multi-wallet infrastructure, gaming firms and affiliate platforms can also:
- Pay out player winnings in cryptocurrency;
- Automate affiliate commission payments to thousands of wallets worldwide;
- Offer loyalty rewards or cashback in the form of digital assets;
- Run promotional giveaways funded directly in crypto;
All of this is handled via a secure, programmable wallet system, allowing for batch processing of thousands of transactions at once. Marketing and finance teams save hundreds of hours by
\构建加密支付的基础
ALT5 Sigma 成立于 2018 年，使命是简化数字资产的 支付与结算流程。公司打造了一套端到端的加密即服务 （Crypto-as-a-Service，CaaS）平台和加密支付网关， 为多个行业的数千家商户提供支持。然而，正是在在线 博彩和数字娱乐领域，ALT5 正在真正颠覆行业格局。
在线博彩运营商一直希望整合加密货币作为支付方 式——既可进入未被银行覆盖的市场，也可满足玩家对 快速、匿名和去中心化支付方式日益增长的需求。但由 于以下长期存在的问题，市场采纳进度缓慢：
加密货币价格波动大 各司法辖区监管不确定 后台账务与对账复杂
存在欺诈与拒付风险
ALT5 Sigma 的平台直接解决了上述问题。其实时加密 到法币结算引擎，支持运营商接受包括比特币（BTC）、以 太坊（ETH）、USDT、USDC 和莱特币（LTC）在内的主流数 字资产，并可即时以美元、欧元、加元、英镑等法币结算， 未来还将支持超过 70 种本地货币。这不仅降低了对加 密波动的风险暴露，还确保了合规且顺畅的用户体验。
\无缝的用户体验
从终端用户的角度来看，支付过程简洁顺畅。玩家可通 过内嵌的 ALT5 支付小组件或 API 驱动的收银界面，以 加密货币为游戏账户充值。几秒钟内，加密资产将被兑 换为法币，并存入运营商的资金账户或指定钱包。
ALT5 还能自动将支付数据同步至平台的 CRM、后台报 表工具和会计系统，实现实时追踪、自动对账以及客户 行为分析。这意味着游戏公司无需再面对零散的数据来 源，也无需手动在钱包与账本之间核对。
\不止是充值：加密支付覆盖全生命周期
ALT5 不仅支持入金支付，还覆盖整个支付生命周期。 通过其多钱包架构，博彩公司与联盟平台可以： 以加密货币向玩家发放奖金 自动向全球数千个钱包发放联盟佣金 提供以数字资产形式的忠诚度奖励或返现 举办直接以加密资金资助的促销赠礼活动 这些功能均通过可编程、安全的钱包系统实现，支持批 量处理成千上万笔交易。市场与财务团队因此免于手 动验证钱包、逐笔付款或执行跨境电汇，大大节省人力 与时间。
这对联盟营销社群尤为重要，后者在游戏平台用户增 长中扮演核心角色。ALT5 提供的控制面板工具，能让 联盟团队实时查看活动收益、即时发放加密奖励，并与 主流 CRM 或联盟追踪系统无缝集成。最终结果是：顶 级主播、网红与合作伙伴可更快收到款项、出错率更 低、透明度更高。
\企业级安全与加密创新并存
ALT5 真正区别于其他不知名支付初创公司 的，是其机构级技术架构。尽管许多加密支 付提供商前端界面炫酷，但鲜有能力满足上 市公司和全球博彩运营商对安全、监管及运 营的高标准要求。
ALT5 平台已全面整合：
Fireblocks：全球领先的资产托管与转账安 全平台，提供基于 MPC 的钱包保护及治理 级别的访问控制。
Chainalysis：领先的区块链情报平台，支持 实时交易筛查、地址风险评分、反洗钱合规 及审计功能。
这些集成保障了交易的端到端安全与透明， 帮助 ALT5 客户满足监管机构与银行合作 伙伴的最高合规标准。每一笔交易都被审 查、每一个钱包都被验证、每一笔付款都可 被审计。
ALT5 Sigma 在纳斯达克上市（代码 ALTS）， 这是加密金融科技公司中的罕见荣誉。作为 上市公司，ALT5 发布经审计财报与季度报 告，遵守 SEC 监管，拥有公司治理架构，为 所有利益相关者提供真正的透明度。
对于许多在离岸监管环境中运营的大型博 彩平台而言，这种机构级信任，可能是构建 可持续支付体系与面临高额监管处罚之间 的关键差异
\全球机会：加密采纳正在加速
ALT5 Sigma 的快速发展并非偶然，而是与 全球支付偏好变化同步。一份 2023 年的德 勤报告指出，75% 的商户计划在两年内接 受加密货币支付。增长最快的行业？线上娱 乐、电商与数字服务。
主要金融机构也在积极参与：
Visa 与 Mastercard 现已支持加密卡与稳 定币结算
PayPal 在部分市场提供加密钱包与商户支 付服务
多国央行正在试点央行数字货币（CBDC） 项目
在这一演变中的金融格局中，ALT5 等平台 扮演“中间件”的角色——连接数字资产网 络与传统金融系统的“轨道”。该公司实现跨 境、跨时区、跨币种的实时、合规、转化率最 优化的支付体验。
\版图扩展：从游戏走向全球商业 虽然线上博彩是 ALT5 的标志性领域之一，
eliminating the need for manual wallet verification, individual payments, or international wire transfers.
This is especially valuable for the affiliate marketing community, which plays a pivotal role in user acquisition for gaming platforms. ALT5’s dashboard tools allow affiliate teams to monitor real-time campaign earnings, initiate instant crypto payouts, and integrate with major CRMs or affiliate tracking platforms. As a result, top-performing streamers, influencers, and affiliate partners are paid faster, with fewer errors, and greater transparency.
\Enterprise Security Meets Crypto Innovation
What truly sets ALT5 apart from lesser-known payment startups is its institutional-grade backbone. While many crypto payment providers offer flashy front-ends, few are equipped to meet the security, regulatory, and operational demands of publicly traded companies and global gaming operators.
ALT5’s platform is fully integrated with:
Fireblocks – a global leader in secure custody and asset transfer, providing MPC-based wallet protection and governance-level controls to prevent unauthorized access.
Chainalysis – the leading blockchain intelligence platform, enabling real-time transaction screening, address risk scoring, AML compliance, and forensic audit capabilities.
These integrations provide end-to-end security and transparency, ensuring that ALT5 clients can meet even the strictest requirements of regulators and banking partners. Every transaction is screened, every wallet is vetted, and every payout is auditable.
ALT5 Sigma is publicly listed on NASDAQ under the ticker ALTS - a rare distinction among crypto fintechs. As a public company, ALT5 publishes Audited financials and quarterly reports and has Corporate governance oversight, it is SEC compliant and provides all stakeholders with true transparency.
For large gaming platforms - many of which operate in offshore regulatory environments - this level of institutional trust can be the difference between building a sustainable payments model and facing costly enforcement actions.
\A Global Opportunity: Crypto Adoption is Accelerating
ALT5 Sigma’s rapid growth is no coincidence. It coincides with a global shift in payment preferences. A 2023 report by Deloitte revealed that 75% of merchants plan to accept crypto payments within two years. The fastest-growing verticals? Online entertainment, e-commerce, and digital services.
Major financial players are embracing this change:
- Visa and Mastercard now support crypto-linked cards and stablecoin settlement.
- PayPal offers crypto wallets and merchant payments in select markets.
- Central banks are piloting CBDCs (central bank digital currencies) across the globe.
但其技术正迅速扩展至多个新行业，包括：
接受加密支付的电商平台 提供稳定币结算的自由职业市场
用比特币、以太坊等加密货币奖励创作者的内容平台 利用稳定币绕过高额银行手续费的汇款通道
ALT5
近期宣布将在拉丁美洲推出基于稳定币的支付通 道，并计划拓展至非洲与东南亚——这些地区常面临高昂 的汇款费用、货币不稳和金融排斥问题。
得益于 ALT5
的模块化设计，各类商户可在数天内将加密 支付功能集成至现有的应用、网站或后台系统中，而非耗 时数周或数月。
\合规为本：为监管而生
ALT5 将合规视为核心设计原则，而非事后补救。公司已 在美国（FinCEN）与加拿大（FINTRAC）完成注册，并正在 对接欧盟的《加密资产市场条例》（MiCA）。平台具备：
集成的 KYC/KYB 用户验证引擎 可选的终端用户身份认证 交易限额与风险标记功能 各司法辖区合规映射
这使博彩运营商可根据其服务市场的具体要求，定制合 规策略。无论是在英国验证玩家身份、在德国筛查联盟伙 伴，还是在美国追踪资金流向，ALT5 均可提供相应工具 以应对不断变化的监管环境。
\顶级游戏品牌为何选择 ALT5 Sigma
ALT5 Sigma 已成为全球领先在线博彩、体育博彩及代 理营销平台信赖的基础设施合作伙伴。运营商选择 ALT5 ，不仅因其技术创新，还因为其提供了完整、可靠且安全 的数字支付解决方案。
平台具备卓越的处理速度，实现加密即时兑换、法币实时 结算，以及玩家与联盟的极速出款。在时效为王的行业 中，这种性能优势至关重要。
ALT5 还因其强大的合规能力脱颖而出，内建反洗钱 （AML）及了解你的客户（KYC）模块，并支持定制化的司 法辖区配置，确保全球合规性。此外，平台与 Fireblocks 和 Chainalysis 的深度集成，为机构客户提供业界领先 的钱包安全、风险监控和合规保障。
平台架构亦具极高可扩展性，能以极低延迟同时处理数 千笔交易和钱包交互。最关键的是，ALT5 作为纳斯达克 上市公司，具备绝大多数加密支付供应商难以匹敌的透 明度与可信度。
这些优势使 ALT5 成为希望拥抱加密资产同时确保安全 与监管合规的初创企业与大型企业的理想选择。
In this evolving financial landscape, platforms like ALT5 serve as middleware infrastructure - the “rails” that connect digital asset networks to the traditional financial system. The company enables real-time, compliant, and conversionoptimized payment experiences across borders, time zones, and currencies.
\Expanding Footprint: From Gaming to Global Commerce
While online gaming is one of ALT5’s flagship sectors, the company’s technology is expanding rapidly into new verticals. These include:
E-commerce platforms accepting crypto for physical goods
Freelancer marketplaces offering payout in stablecoins
Streaming and content platforms rewarding creators in Bitcoin or Ethereum and other cryptocurrencies
Remittance corridors using stablecoins to bypass costly banking intermediaries
Recently, ALT5 announced stablecoin-powered payout corridors in Latin America, with plans to expand into Africa and Southeast Asia - regions where high remittance fees, currency instability, and financial exclusion are common challenges.
Thanks to ALT5’s modular design, merchants in any sector can integrate crypto payments into existing apps, websites, or backend systems within days - not weeks or months.
\Regulatory Readiness: Built for Compliance
Compliance is not an afterthought at ALT5 - it’s a core design principle. The company holds registration with both FinCEN (U.S.) and FINTRAC (Canada) and is aligning with the Markets in Crypto-Assets (MiCA) regulation in the EU. Its platform includes:
- Integrated KYC/KYB onboarding engines
- Optional end-user identity verification
- Transaction limits and risk flagging
- Jurisdictional compliance mapping
This enables gaming operators to tailor their compliance strategies to each market they serve. Whether it’s verifying players in the UK, screening affiliates in Germany, or tracking transaction flows in the U.S., ALT5 provides the tools to stay ahead of changing rules and regulations.
\Why Top Gaming Brands Choose ALT5 Sigma
ALT5 Sigma has become the trusted infrastructure partner for many of the world’s leading online gaming, sports betting, and affiliate marketing platforms. These companies have turned to ALT5 not just for its innovative technology, but because it delivers a complete, reliable, and secure solution that meets the complex demands of digital payments. Operators benefit from the platform’s exceptional speed, enabling instant crypto conversion, real-time fiat settlements, and rapid payouts to players and affiliates alike. In an industry where timing is everything, this
performance edge is critical. ALT5 also distinguishes itself through rigorous compliance capabilities, offering built-in anti-money laundering (AML) and know-your-customer (KYC) features, along with customizable jurisdictional support to align with global regulatory requirements. Security is equally paramount, and ALT5’s integration with Fireblocks and Chainalysis provides enterprise-grade protection, risk monitoring, and wallet governance trusted by institutional clients.
Additionally, the platform’s architecture is designed for scale, capable of processing thousands of transactions and wallet interactions simultaneously with minimal latency. Perhaps most importantly, ALT5’s status as a NASDAQ-listed company gives it a level of transparency and accountability that few crypto payment providers can match. These attributes make ALT5 an ideal partner for both emerging ventures and large-scale enterprises looking to embrace cryptocurrency without compromising on trust or control.
\ A New Standard for Digital Payments
As digital assets continue to evolve from speculative instruments to mainstream financial tools, their integration into global commerce is no longer a matter of if, but when. In this transformative landscape, the demand for a crypto payment infrastructure that is not only fast and reliable but also secure, compliant, and user-friendly has never been greater. ALT5 Sigma stands at the forefront of this evolution, offering far more than just another technology platform. It is redefining the standards for how cryptocurrency transactions are managed, processed, and integrated into the digital economy.
For online gaming operators, global affiliate networks, e-commerce merchants, and digital content creators, ALT5 delivers an end-to-end solution that bridges the gap between crypto innovation and real-world usability. From instant conversion and real-time settlements to built-in compliance modules and robust wallet infrastructure, ALT5 empowers businesses to confidently embrace digital assets while minimizing operational complexity and regulatory risk. Its institutional-grade architecture, integration with industry leaders like Fireblocks and Chainalysis, and status as a publicly traded company on NASDAQ ensure that clients benefit from both cutting-edge technology and corporate transparency.
As cryptocurrency gains traction and begins to rival the ubiquity of traditional payment methods like credit cards, ALT5 Sigma is not simply adapting to the future - it is helping to define it. By enabling seamless, secure, and compliant crypto transactions across borders and industries, ALT5 is laying the foundation for a more inclusive and efficient digital economy. For any business seeking to thrive in this new era, ALT5 is more than a partner—it’s a strategic advantage.
Recently, ALT5 announced stablecoin-powered payout corridors in Latin America, with plans to expand into Africa and Southeast Asia
\数字支付的新标准 随着数字资产从投机工具 演变为主流金融工具，其 在全球商业体系中的整合 已成必然。在这一变革性 时代，对一套快速、可靠、 安全、合规且用户友好的 加密支付基础设施的需求 前所未有地强烈。
ALT5 Sigma 正处于这场 演进的最前沿。其不仅仅 是一套技术平台，更是在 重新定义加密交易的管 理、处理与整合方式。
无论是在线博彩运营商、 全球代理网络、电商商 户，还是数字内容创作 者，ALT5 都提供一套完整 方案，弥合加密创新与实 际可用性之间的差距。平 台从即时兑换、实时结算， 到内建合规模块与强大钱 包架构，助力企业放心拥 抱数字资产，减少运营复 杂性与合规风险。
凭借机构级架构、与
Fireblocks 与 Chainalysis 的深度整合，以及在纳斯达 克上市所带来的企业透明 度，ALT5 为客户提供技术与 信任双重保障。
当加密货币逐步挑战信用 卡等传统支付方式的主导 地位时，ALT5 Sigma 并 非只是适应未来，而是在 塑造未来。通过实现跨境 行业的无缝、安全与合规 加密交易，ALT5 正在为更 加包容与高效的数字经济 奠定基础。对于希望在新 时代中脱颖而出的企业来 说，ALT5 不只是一个合作 伙伴，更是战略优势。
Matthew Busuttil speaks with Miranda Guliashvili, Vice President Commercial at SmartSoft Gaming, to explore her leadership approach, commercial foresight, and how SmartSoft is charting new territory across the Asian iGaming landscape.
Few companies in the iGaming space are as deliberate in their market strategies, or as unafraid to challenge convention, as SmartSoft Gaming. At the forefront of its commercial ascent stands Miranda Guliashvili, Vice President Commercial, who speaks with clarity, conviction and a razor-sharp understanding of what makes markets tick. In this exclusive interview, Miranda delves into SmartSoft’s expansion plans across Asia, strategic imperatives, and the guiding principles behind its continued success.
“The goal remains the same: sustainable growth, built on trust and results.”
\Scaling with focus and precision
SmartSoft’s early trajectory was characterised by ground-floor hustle: building brand equity, entering pivotal dialogues, and proving product-market fit. Today, Guliashvili's remit has grown in tandem with the company's footprint.
“My core focus is to drive commercial growth through sharp execution, meaningful partnerships, and smart market prioritisation,” she explains. “It’s still very hands-on, but with a bigger-picture lens.”
This evolution reflects a refined strategic outlook: scaling what works, leveraging market insights to refine product development, and above all, deepening trust-based relationships with partners across emerging and established territories.
\Capturing Asia’s complexity
Asia, for all its promise, demands more than a standardised go-tomarket approach. SmartSoft’s presence in the region is expanding
Matthew Busuttil采访了SmartSoft Gaming的商业副总裁Miranda Guliashvili，探讨她的领导方式、商业远 见，以及SmartSoft如何在亚洲iGaming 市场开辟新天地。
在iGaming领域，很少有公司像SmartSoft Gaming那样在市场战略上如此有 计划，并敢于挑战常规。在其商业崛起的 前沿，是商业副总裁Miranda Guliashvili——她言语清晰，信念坚定， 并对市场运行机制有着敏锐的理解。
在这次专访中，Miranda深入剖析了 SmartSoft在亚洲的扩张计划、战略重 点，以及驱动公司持续成功的指导原则。
“我们的目标始终如一：可持续增长，建 立在信任和成果之上。”
\专注与精准的扩张
SmartSoft早期的发展路线充满了初创 的奋斗：打造品牌价值、展开关键对话、 验证产品与市场的匹配度。如今，随着 公司版图的扩展，Miranda Guliashvili 的职责范围也随之扩大。
“我的核心任务是通过精准执行、深度 合作关系和明确的市场优先级排序来 推动商业增长，”她解释说，“工作依然 非常亲力亲为，但视野更加宏观。”
这一转变体现了一种更为成熟的战略 视角：扩大已验证有效的做法，利用市 场洞察优化产品开发，最重要的是，在 新兴和成熟市场深化建立在信任基础 上的合作关系。
\把握亚洲的复杂性
尽管亚洲市场前景广阔，但绝不能采用 标准化的市场进入策略。SmartSoft在 该地区的业务正在迅速扩展，其核心是 本地化的合作模式和对具体市场的高 度响应。
“我们从不采取一刀切的方法。在亚 洲，我们的战略始于倾听——真正倾 听——当地合作伙伴的声音。”
像JetX和Balloon这样的产品因其以移 动设备为先、节奏快速的特点已受到欢 迎，但挑战并不在于需求，而在于细节差 异的把控。“亚洲的潜力巨大，”Guliashvili指出，“但由于文化多样性，本地化必 须远远超越避免刻板印象。我们正与区 域合作伙伴密切合作，确保我们走在正 确的道路上。”
在实践中，这意味着将合作伙伴的意见整 合进产品功能、市场推广策略以及技术支 持模式中，从第一天起就实现协同一致。
rapidly, anchored in local partnership models and marketspecific responsiveness.
“We never take a one-size-fits-all approach. In Asia, our strategy starts with listening, really listening, to our partners on the ground.”
With titles like JetX and Balloon already resonating due to their mobile-first, rapid-play formats, the challenge lies not in product demand, but in nuance. “Asia presents tremendous potential,” Guliashvili notes, “but the cultural diversity means localisation must go far beyond avoiding clichés. We’re working closely with regional partners to ensure we get it right.”
In practice, this means integrating partner input into product features, marketing strategies and technical support models, creating alignment from day one.
\The edge in non-traditional gaming
SmartSoft has carved out a niche where entertainment meets innovation, eschewing imitation in favour of original game mechanics and emotive design.
“Our edge lies in game mechanics that are not just different, but meaningful.”
Guliashvili is proud of SmartSoft’s ability to “erase the boundaries between gaming and gambling,” delivering products that entertain while deeply engaging. From trailblazing the crash genre with JetX to embedding advanced gamification layers, the brand is well-positioned in a competitive landscape.
“The fusion of emotion and analytics is what sets us apart,” she adds.
\Fostering partnerships with purpose
SmartSoft’s operator relationships, particularly in Asia, reflect a deliberate approach: prioritising partners who value long-term collaboration over transactional engagement.
“It’s not just about launching a game
and walking away, we stay involved, align on marketing, and make decisions based on data.”
Support is embedded at every stage, from launch strategies and technical integration to sustained commercial alignment. The result is an ecosystem where both parties are incentivised to grow together.
\Roadmap 2025: smarter tools, bolder titles
Looking ahead, SmartSoft is doubling down on innovation. “2025 will see the launch of several new non-traditional titles designed to push the boundaries of user engagement,” says Guliashvili. On the operational side, enhanced backoffice tools will provide operators with deeper control over player segmentation, promotional mechanics, and performance analytics.
“Every release is guided by one question: how can we make it more entertaining?”
This laser focus on user-centric design ensures that even as the company scales, it retains the creative edge that has become its hallmark.
\Sustainability and compliance as standard
In a regulatory landscape under increasing scrutiny, SmartSoft takes a proactive approach to compliance and sustainability.
“Our games are designed from the start to meet strict regulatory standards,” Guliashvili confirms. “That makes it easier to support partners with transparent mechanics, flexible player tools, and local alignment.”
Responsible gaming is treated not as a secondary concern, but as a foundational principle, embedded into both product design and partnership ethos.
\Global growth with eyes on Africa and
LatAm
While Asia remains a core focus, SmartSoft’s ambitions are globally tuned. Latin America has proven fertile ground, and Africa is rapidly emerging as a priority.
“These are markets where bold ideas work, and that’s exactly our style.”
In every region, SmartSoft is applying the same core strategy: work with visionary operators, launch smarter games, and resist the pull of convention. As Guliashvili puts it, “We’re not here to follow the usual path, we’re here to redefine it.”
\非传统游戏的领先优势
SmartSoft在娱乐与创新的交汇处开辟了一个细分领域，摒弃 模仿，专注于原创的游戏机制与富有情感的设计。
“我们的优势在于不仅与众不同的游戏机制，而且是富有意义 的游戏机制。”
Miranda Guliashvili对SmartSoft打破“游戏”与“博彩”之间界 限的能力感到自豪，公司打造的产品不仅具有娱乐性，还能强烈 吸引玩家。从开创小游戏的JetX，到植入先进的游戏化层级，该 品牌在竞争激烈的市场中占据有利位置。
“情感与数据分析的融合正是我们的差异所在。”她补充道。
\以目标为导向的合作关系
SmartSoft与运营商的合作关系——尤其是在亚洲——展现出 其有意为之的策略：优先考虑那些重视长期合作而非一次性交 易的合作伙伴。
“我们不是推出游戏就一走了之，而是持续参与，对齐市场策 略，并以数据为基础做出决策。”
支持贯穿整个流程，从上线策略、技术整合到持续的商业协同。 最终形成一个双方共同激励、共同成长的生态系统。
\2025路线图：更智能的工具、更大胆的作品
展望未来，SmartSoft将在创新上加码。“2025年我们将推出多 款非传统新作，旨在推动用户参与的边界，”Guliashvili表示。在 运营方面，升级后的后台工具将赋予运营商更强的玩家分群、促 销机制及数据分析能力。
“每一次产品发布，我们都会问自己一个问题：怎样才能让它更 具娱乐性？”
这种聚焦用户体验的设计理念确保了，即使公司规模扩大，依旧 能保持其创意优势——这已成为SmartSoft的标志。
\合规与可持续发展成为常态
在日益受到监管关注的行业环境中，SmartSoft采取主动姿态 对待合规与可持续发展。
“我们的游戏从设计之初就严格遵循监管标准，”Guliashvili确 认道，“这让我们能更轻松地为合作伙伴提供透明的机制、灵活 的玩家工具，以及与本地法规的良好对接。”
负责任游戏不再是次要事项，而是根本性原则，融入产品设计和 合作理念之中。
\全球视野聚焦非洲与拉美
虽然亚洲仍是核心重点，但SmartSoft的全球布局野心清晰可 见。拉丁美洲已被证实为一片沃土，非洲也迅速上升为优先区域。
“这些市场欢迎大胆想法——这正是我们的风格。”
无论在哪个地区，SmartSoft始终贯彻相同的核心战略：与有远见的 运营商合作，推出更聪明的游戏，拒绝走寻常路。正如 Guliashvili所说：“我们不是来重复旧路的，我们是来重新定义它的。”
In this exclusive interview, Matthew Busuttil speaks with Joe Pisano, CEO of Jade Entertainment, about tech-driven growth, regional expansion, and responsible gaming.
在这篇独家专访 中，Matthew Busuttil 与 Jade Entertainment 首席执行官 Joe Pisano 深入探讨了技 术驱动增长、区域扩张 与负责任博彩等话题。
自 2009 年成立以 来，Jade Entertainment and Gaming Technologies 从一家 线下设备分销商，稳步 发展成为亚洲博彩行 业的多元化力量。这一 转型的核心人物正是 创始人兼首席执行官
Joe Pisano，他以前瞻 性的领导力不断重塑 传统博彩模式的界限。
“我们一直在技术领 域深耕，如今正加快向 更深层次迈进……可 能在接下来的几个月， 我们会逐步远离传统 业务领域。”
这一转变始于新冠疫 情期间，当时菲律宾 的实体赌场被迫关 闭，Jade 开始探索替 代性的收入来源。Joe Pisano 和他的团队迅 速应对，推出了一个远 程博彩框架，将实体基 础设施与线上灵活性 融合。这一战略举措不 仅帮助企业度过艰难 时期，也为更广泛的技 术升级奠定了基础。
规划亚洲新一代博彩版图
\技术前沿整合：人工 智能、区块链与 Web3 随着全球博彩行业 日益受到人工智能 和区块链创新的影 响，Jade 正通过在其 运营和客户体验平台 中嵌入这些技术来保 持竞争力。公司正与 AI 和 Web3 开发者合作，
Photos by Robert Cuschieri & Aijalonica Papa
Since its inception in 2009, Jade Entertainment and Gaming Technologies has steadily evolved from a landbased distributor into a multidimensional force in the Asian gaming sector. At the helm of this transformation is founder and CEO Joe Pisano, whose forward-thinking leadership continues to redefine the boundaries of conventional gaming models.
“We’ve always been involved in tech, and now we’re going deeper into the tech sector… probably over the next few months we’ll be moving away from our traditional parts of the business.”
This shift gained momentum during the COVID-19 pandemic, when the enforced closure of landbased casinos in the Philippines pushed Jade to explore alternate revenue streams. Pisano and his team responded swiftly, rolling out a remote gaming framework that merged land-based infrastructure with online agility. This strategic manoeuvre not only sustained the business through challenging times but also laid the foundation for a broader technological push.
\Tech-forward integration: AI, blockchain, and Web3
With the global gaming industry increasingly shaped by AI and blockchain innovations, Jade is keeping pace by embedding these technologies across its operational and customer experience platforms. The company is collaborating with both AI and Web3 developers to build immersive, future-facing entertainment ecosystems.
“We see the future moving into blockchain with payments, Web3 for entertainment… imagine entering a casino city and playing live slots in a Web3 environment.”
A major initiative underway is the construction of a remote slot hub in Kandy, Sri Lanka, with Board of Investment approval. This hub will enable the live streaming of slot and table games to a broader regional market, targeting the untapped potential of South Asia. Pisano envisions Sri Lanka potentially becoming the “next Macau” for the region.
\Regional expansion and regulatory foresight
Jade’s footprint in the Philippines is well established, but the company’s regional ambitions do not end there. The firm is already operational in Sri Lanka, offering fantasy cricket and gearing up to launch a new prediction platform under the name Sapphire Play.
“We’ve signed a deal with Tradex out of India for opinion betting… we’re also closely monitoring Thailand and working with one of the potential licensees.”
These ventures reflect a pragmatic approach to expansion, driven not just by market opportunity but also by close regulatory engagement and cultural insight.
构建沉浸式、面向未来的娱乐生态系统。
“我们看到未来的支付将转向区块链，娱乐将走向 Web3…… 想象一下进入一个赌场城市，在 Web3 环境中玩现场老虎机。”
其中一个正在进行的重要项目是斯里兰卡康提的远程老虎机 中心建设，已获得投资委员会批准。该中心将实现老虎机和桌 面游戏的实时串流，覆盖更广泛的南亚市场。Joe Pisano 设 想，斯里兰卡可能成为该地区的“下一个澳门”。
\区域扩张与监管前瞻性
Jade 在菲律宾的业务根基稳固，但其区域化雄心远不止于此。 公司已在斯里兰卡开展运营，提供范特西板球产品，并准备以 Sapphire Play 品牌推出全新的预测平台。
“我们已与印度的 Tradex 达成意见投注协议……我们也在 密切关注泰国，并与一位潜在的牌照持有者展开合作。”
这些项目体现了公司务实的扩展策略，既基于市场机遇，也通 过密切的监管合作和文化理解来推进。
\在博彩责任上积极作为
随着问题博彩引发的关注日益增加，Jade 在推动负责任博彩 方面发挥了行业领导作用。公司因此获得 Aventus 颁发的“年 度负责任博彩运营商”奖项。其在线投注平台已 集成先进的保 护机制，如地理定位限制、自我排除、家庭排除和消费上限等 。
“我们努力做得比政府要求的更多……主动自律总好过被迫 应对限制。”
这一主动姿态旨在避免某些欧洲市场出现的监管反弹，进一步 巩固 Jade 作为社会责任型运营商的地位。
\借力 SiGMA 推动创新与影响力
Jade 在 SiGMA 亚洲的参与远不止于出席展会。对 Joe Pisano 而言，这是一块思想领导、产品开发与战略合作的重 要阵地。
“去年我担任了 SiGMA 初创企业擂台的评委；我们选中了 Blas，他们确实证明了自己是正确的选择。”
他认为，SiGMA 在马尼拉联结线下和线上利益相关方方面起到 了关键作用，在一个迅速多元化的市场中推动了跨领域创新。
\可持续发展、融合趋势与未来方向 随着亚洲博彩市场逐步成熟，Joe Pisano 预测，实体与线上模 式之间的融合趋势将不断增强，而人工智能、区块链和 Web3 等技术将成为其基础。可持续发展也日益受到重视，尤其是在 硬件制造与赌场运营面临越来越多环境影响审视的背景下。
“现在必须重视可持续性……无论是线上还是线下产品， 都必须在环境责任的前提下开发。”
Joe Pisano 也指出人工智能在内容创作和游戏开发中的颠 覆力量，提到一家马耳他初创企业利用多智能体 AI 系统，仅 需数分钟便能完成老虎机游戏的构建。Jade 与此类技术的 战略对接展现了其不仅要保持相关性，更要引领行业潮流的 明确意图。
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\Proactive responsibility in gaming
With rising concerns around problem gambling, Jade has taken a leadership role in promoting responsible gaming. The company’s commitment has been recognised with the Responsible Gaming Operator of the Year award from Aventus. Its online betting platform incorporates advanced safeguarding measures, including geofencing, selfexclusion, family exclusion, and spending limits.
“We try to do more than what the government mandates… It’s better to self-regulate than be forced into reactive restrictions.”
This proactive stance aims to prevent the types of regulatory backlash seen in some European markets, reinforcing Jade’s position as a socially responsible operator.
\Leveraging SiGMA for innovation and influence
Jade’s presence at SiGMA Asia extends far beyond the exhibition. For Pisano, it is a vital arena for thought leadership, product development, and strategic partnerships.
“Last year, I judged the SiGMA startup pitch; we selected Blas, and they’ve proven to be the right choice.”
He credits SiGMA Manila with playing a crucial role in uniting land-based and online stakeholders, fostering cross-sector innovation in a market that is rapidly diversifying.
\Sustainability, convergence, and beyond
As Asia’s gaming landscape matures, Pisano predicts a growing confluence between land-based and online models, underpinned by technologies such as AI, blockchain, and Web3. Sustainability is also rising on the agenda, particularly as hardware production and casino operations become increasingly scrutinised for their environmental impact.
“It’s important now to look at sustainability… both online and land-based products must be developed with environmental responsibility in mind.”
Pisano also acknowledges the disruptive power of AI in content creation and game development, noting one Maltese startup capable of building slot games in mere minutes using multi-agent AI systems. Jade’s strategic alignment with such technologies reflects a clear intent to remain not just relevant, but ahead of the curve.
构建沉浸式、面向未来的娱乐生态系统。
“我们看到未来的支付将转向区块链，娱乐将走向 Web3……想 象一下进入一个赌场城市，在 Web3 环境中玩现场老虎机。”
其中一个正在进行的重要项目是斯里兰卡康提的远程老虎机中 心建设，已获得投资委员会批准。该中心将实现老虎机和桌面游 戏的实时串流，覆盖更广泛的南亚市场。Joe Pisano 设想，斯里 兰卡可能成为该地区的“下一个澳门”。
\区域扩张与监管前瞻性
Jade 在菲律宾的业务根基稳固，但其区域化雄心远不止于此。 公司已在斯里兰卡开展运营，提供范特西板球产品，并准备以 Sapphire Play 品牌推出全新的预测平台。
“我们已与印度的 Tradex 达成意见投注协议……我们也在密切 关注泰国，并与一位潜在的牌照持有者展开合作。”
这些项目体现了公司务实的扩展策略，既基于市场机遇，也通过 密切的监管合作和文化理解来推进。
\在博彩责任上积极作为
随着问题博彩引发的关注日益增加，Jade 在推动负责任博彩方 面发挥了行业领导作用。公司因此获得 Aventus 颁发的“年度负 责任博彩运营商”奖项。其在线投注平台已 集成先进的保护机制， 如地理定位限制、自我排除、家庭排除和消费上限等 。
“我们努力做得比政府要求的更多……主动自律总好过被迫应 对限制。”
这一主动姿态旨在避免某些欧洲市场出现的监管反弹，进一步巩 固 Jade 作为社会责任型运营商的地位。
\借力 SiGMA 推动创新与影响力
Jade 在 SiGMA 亚洲的参与远不止于出席展会。对 Joe Pisano 而言，这是一块思想领导、产品开发与战略合作的重要阵地。
“去年我担任了 SiGMA 初创企业擂台的评委；我们选中了 Blas， 他们确实证明了自己是正确的选择。”
他认为，SiGMA 在马尼拉联结线下和线上利益相关方方面起到了 关键作用，在一个迅速多元化的市场中推动了跨领域创新。
\可持续发展、融合趋势与未来方向
随着亚洲博彩市场逐步成熟，Joe Pisano 预测，实体与线上模式 之间的融合趋势将不断增强，而人工智能、区块链和 Web3 等技 术将成为其基础。可持续发展也日益受到重视，尤其是在硬件制 造与赌场运营面临越来越多环境影响审视的背景下。
“现在必须重视可持续性……无论是线上还是线下产品，都必 须在环境责任的前提下开发。”
Joe Pisano 也指出人工智能在内容创作和游戏开发中的颠覆 力量，提到一家马耳他初创企业利用多智能体 AI 系统，仅需数 分钟便能完成老虎机游戏的构建。Jade 与此类技术的战略对接 展现了其不仅要保持相关性，更要引领行业潮流的明确意图。
Joe Pisano, Founder and CEO of Jade Entertainment, has over 40 years of global gaming experience. Since launching Jade in 2009, he has expanded its footprint across Asia, offering integrated land-based and online gaming solutions. With prior leadership roles at IGT, Entertainment Gaming Asia, and Automatic Totalizators Ltd, Pisano is recognised for bridging traditional and digital gaming. His expertise spans systems, slots, lotteries, sports betting, and skill games. He holds a Master’s in Business and Technology from the University of New South Wales.
“It’s important now to look at sustainability… both online and landbased products must be developed with environmental responsibility in mind.”
How QTech stays ahead in Asia’s iGaming race
As Asia cements its position as a global gaming hub, operators and investors are positioning themselves to capitalize on its rapid evolution. Lea Hogg caught up with QTech Games CEO Philip Doftvik to explore the region’s regulatory challenges, growth catalysts, and what’s next.
He noted that the iGaming aggregation space is fiercely competitive, where standing still amounts to falling behind. Yet QTech Games continues to carve out a distinctive niche, driven by sharp data intelligence, a frictionless customer journey, and a firm commitment to localisation.
\Asia’s regulatory maze
Regulation remains a defining factor in Asia’s gaming ecosystem. Unlike Europe’s regulatory framework, Asia presents a patchwork of diverse approaches. "Some jurisdictions, like Singapore, have implemented a highly controlled but structured environment, while others, such as Japan, are still finding their footing," Doftvik notes.
The Philippines has emerged as a regional hub, with PAGCOR actively supporting the industry’s expansion. However, markets such as India remain fragmented, where a lack of federal oversight creates both opportunities and challenges.
China’s stance on gaming continues to influence the broader region. While Macau remains the world’s casino capital, Beijing’s tightening regulations on online gaming have driven operators to explore other Asian markets. "We’re seeing a shift towards Southeast Asia, with Cambodia, Vietnam, and the Philippines becoming attractive alternatives," he adds.
\Key drivers of growth
Asia’s surging digital adoption and mobile penetration are revolutionising gaming habits. "In many Asian countries, mobilefirst gaming is the standard," Doftvik explains. The rise of fintech solutions, such as digital wallets and crypto payments, has further accelerated accessibility. Meanwhile, esports is emerging as a key driver, particularly in South Korea and China, where competitive gaming is woven into mainstream culture.
The QT Play game lobby, for example, leverages machine learning and years of data processing to optimise player engagement. “No casino manager needed,” Doftvik adds with a knowingly.
Doftivik says that QTech has doubled down on its investment in data and business intelligence, positioning itself as an indispensable resource for operators seeking predictive insights. “The region's youth demographic is another major factor," Doftvik points out. With a growing middle class and increased disposable income, younger players are driving demand for more interactive and immersive experiences. "Live dealer casinos, VR gaming, and blockchainbased platforms are gaining traction," he adds.
\What’s next for Asia’s gaming scene?
Looking ahead, Doftvik predicts consolidation among operators and greater regulatory scrutiny. "Governments are recognising the economic potential of the gaming industry, but they also want to ensure responsible gaming practices," he says. Countries such as Thailand are debating legalisation,
随着亚洲巩固其全球博彩中心的地位，运营商和投资者 正积极布局，以把握其迅速发展的机遇。Lea Hogg采访了 QTech Games首席执行官Philip Doftvik，探讨该地区的 监管挑战、增长催化剂，以及未来的发展方向。
他指出，iGaming聚合领域竞争异常激烈，停滞不前就等 于被淘汰。然而，QTech Games依然在持续打造独特的市 场定位，这背后是敏锐的数据智能、无缝的客户旅程以及 对本地化的坚定承诺。
\亚洲监管难题
监管仍是亚洲博彩生态系统的决定性因素。与欧洲统一 的监管框架不同，亚洲呈现出多样化的方式。“一些司法 辖区，如新加坡，实施的是高度控制但结构清晰的环境， 而另一些，如日本，还在摸索方向。”Doftvik指出。
菲律宾已成为区域中心，PAGCOR积极推动该行业扩展。 然而，印度等市场仍高度碎片化，联邦监管的缺失既带来 了机遇，也带来了挑战。
中国对博彩的立场持续影响着更广泛的区域。尽管澳门 仍是世界赌场之都，但北京对线上博彩的监管收紧，促使 运营商转向其他亚洲市场。“我们看到越来越多转向东南 亚的趋势，柬埔寨、越南和菲律宾成为有吸引力的替代选 择。”他补充道。
\增长的关键驱动力
亚洲迅猛的数字化普及和移动设备渗透正在重塑博彩 习惯。“在许多亚洲国家，移动端优先的博彩已成为标 准。”Doftvik解释说。金融科技解决方案的兴起，如数字钱 包和加密支付，进一步加快了获取渠道的便捷性。同时， 电竞正在成为关键驱动因素，特别是在韩国和中国，竞技 游戏已深植主流文化。
例如，QT Play游戏大厅运用机器学习和多年的数据处理 来优化玩家参与度。“不再需要赌场经理了。”Doftvik意味 深长地说道。
Doftvik表示，QTech已加大在数据和商业智能领域的投 资，致力于为运营商提供不可或缺的预测洞察。“该地区 的年轻人口结构是另一大因素，”Doftvik指出。随着中产 阶级的崛起和可支配收入的增加，年轻玩家对更具互动 性和沉浸感的体验需求正在上升。“真人荷官赌场、VR游 戏和基于区块链的平台正在获得市场认可。”他补充道。
\亚洲博彩的下一步？
展望未来，Doftvik预测运营商之间将出现整合趋势，监 管审查也将趋严。“各国政府正意识到博彩行业的经济潜 力，但同时也希望确保负责任的博彩行为。”他说。泰国等 国家正在就合法化展开辩论，而日本的综合度假村一旦 全面投入运营，预计将成为行业的变革者。
技术进步将继续重塑该行业。“人工智能驱动的个性化、 元宇宙赌场以及NFT游戏是值得关注的趋势。”他强调说。
亚洲对全球博彩的影响已无可否认，随着市场的成熟，创 新将成为在这个充满活力的格局中保持领先的关键。
对行业参与者而言，信号已然明确：适应能力与前瞻眼光 将决定谁能在亚洲快速演化的博彩市场中脱颖而出。
TOP AGGREGATOR
"Harmonisation, particularly in the near term, is a pipedream".
短期内实现协调统一， 几乎是不可能的梦想。
and Japan’s integrated resorts are expected to be a gamechanger once fully operational.
Technological advancements will continue shaping the industry. "AI-driven personalisation, metaverse casinos, and NFTs in gaming are trends to watch," he asserts. Asia’s influence on global gaming is undeniable, and as the market matures, innovation will be key to staying ahead in this dynamic landscape.
For industry players, the message is clear: adaptability and foresight will determine who thrives in Asia’s rapidly evolving gaming sector.
\Other
emerging markets
Philip Doftvik takes a pragmatic view of expansion into new territories, emphasising that no one-size-fits-all model exists in the fragmented world of emerging markets. Africa, for instance, presents both significant promise and structural complexity. “Harmonisation, particularly in the near term, is a pipedream,” he said. “Just take Nigeria, where casinos are banned, and compare it to Mozambique, which couldn’t be more liberal. You might as well be on the other side of the world.”
While isolated signs of regulatory convergence are emerging, particularly around taxation, advertising, and responsible gambling, Doftvik is sceptical about any rapid shift towards cohesive governance, noting, “Even the US and Europe haven’t managed it, so we shouldn’t expect otherwise.” Nonetheless, QTech is firmly committed to the African continent, with ambitions to make it a significant contributor to its global revenue mix. “We want to dominate and build a strong brand in the region.”
Turning to the Middle East, Doftvik sees the UAE’s bold move towards launching its first integrated casino in Ras Al Khaimah as a development worth watching, but not yet a strategic priority. “There’s no immediate focus for us there at present,” he admitted, “but we’re following developments closely and waiting for the right moment to strike.”
Latin America, by contrast, is front and centre in QTech’s roadmap for 2025. Following a successful event in Rio, the company is doubling down on its regional presence with four more events on the calendar, including SiGMA São Paulo in April. “Brazil will dominate the conversation, naturally,” Doftvik said, “but we’re also active beyond its borders, in Mexico, Chile,
Colombia, and Paraguay.” The strategy reflects a broader commitment to territories where regulation is maturing, digital infrastructure is improving, and player demand is rising.
Underpinning this expansion is QTech’s Hybrid solution, which bridges retail and mobile environments. It enables customers to continue playing after leaving a betting shop, while offering operators a full game library integrated with a sophisticated Agent Management System. “It’s already drawing early adopters, especially across Africa and Spanish-speaking LatAm,” Doftvik noted.
For QTech Games, adaptability is the key to unlocking new markets, and the “hybrid model” may prove central to that effort.
"We’re seeing a shift towards Southeast Asia, with Cambodia, Vietnam, and the Philippines becoming attractive alternatives".
我们看到越来越多转向东南亚的趋势，柬埔寨、越南 和菲律宾成为有吸引力的替代选择。
\其他新兴市场
Philip Doftvik在拓展新市场方面持务实态度，强调在高 度碎片化的新兴市场中并不存在通用模式。例如，非洲既 充满潜力，又面临结构性复杂性。“短期内实现协调统一， 几乎是不可能的梦想。”他说，“就拿尼日利亚来说，赌场被 禁止；而莫桑比克却极为开放——仿佛是两个世界。”
尽管监管趋同的迹象正在出现，尤其是在税收、广告和负 责任博彩方面，但Doftvik对快速实现统一监管持怀疑态 度。他指出：“即便是美国和欧洲都尚未做到统一，我们更 不该抱有幻想。”尽管如此，QTech依然坚定投身非洲大 陆，希望该地区在全球营收结构中占据重要地位。“我们希 望在该地区实现主导地位并打造强势品牌。”
谈及中东，Doftvik认为阿联酋在哈伊马角推出首个综合 赌场的大胆举措值得关注，但目前还不是战略重点。“目前 我们在那里没有立即投入的打算。”他坦言，“但我们正在 密切关注，等待出手的最佳时机。”
相比之下，拉丁美洲是QTech 2025战略规划的核心。继在 里约成功举办活动后，该公司正加码区域布局，已安排四 场活动，包括四月份圣保罗举行的SiGMA活动 。“巴西自 然将是焦点。”Doftvik表示，“但我们在墨西哥、智利、哥伦 比亚和巴拉圭也同样活跃。”这一策略体现了对监管日趋 成熟、数字基础设施改善、玩家需求上升地区的整体承诺。 支持这一扩展战略的，是QTech的Hybrid解决方案，它连 接了零售与移动环境，允许客户离开投注站后继续游戏， 同时为运营商提供集成Sophisticated Agent Management System的完整游戏库。“这一方案已吸引非洲和西 语系拉美市场的早期用户。”Doftvik指出。
对QTech Games而言，适应能力是打开新市场的关键， 而“混合模式”可能正是实现这一目标的核心所在。
Cracking the Asian Culture Code
破解亚洲文化密码
With nine years of affiliate marketing experience across global markets and a demonstrated talent for process management, Head of Affiliates, Maxim Makovetskiy, leads Parimatch Affiliates with a commitment to cultural authenticity. He sat down with Rami Gabriel to discuss the nuanced approach that distinguishes their Asian market strategy.
In the competitive landscape of affiliate marketing, particularly within Asian territories, success increasingly depends on cultural fluency rather than mere promotional muscle. For Maxim Makovetskiy, whose professional journey spans nearly a decade across North American, European, Asian and CIS markets, this principle forms the cornerstone of Parimatch Affiliates' approach.
When discussing market strategy, Makovetskiy emphasises their rejection of standardised solutions: "We carefully study local cultural norms, player behavior, and media consumption in each Asian region. We develop tailored strategies for each country, including adapting messaging, bonuses, promotion channels, and the formats of interaction with users and affiliates. In some regions, the focus is on messengers and influencers; in others, on SEO content and mobile advertising."
This granular understanding reflects Makovetskiy's broader philosophy of partnership, one cultivated through roles at ProfitSocial as Chief Operations Officer and his extensive tenure at Together Networks Limited, before assuming leadership of Parimatch Affiliates in 2019.
\Trust Architecture
The foundation of effective affiliate relationships in Asian markets, according to Makovetskiy, transcends conventional transactional arrangements. His team builds comprehensive support systems that go beyond basic affiliate services: "We don't just provide tracking and payouts. We deliver a comprehensive toolkit: localised landing pages, flexible monetisation schemes beyond standard affiliate models, dedicated managers, and 24/7 support in native languages."
This investment in relationship capital has particular resonance in Asian markets, where Makovetskiy observes that audiences demonstrate stronger brand loyalty and heightened sensitivity to user experience compared to European and CIS counterparts. Where European markets may respond adequately to performance traffic alone, Asian territories demand deeper engagement.
凭借在全球市场九年的代理营销经验以及在流程 管理方面的出色才能，Parimatch Affiliates 的代 理主管 Maxim Makovetskiy 以对文化真实感的 执着，引领团队前行。他与 Rami Gabriel 坐下来， 探讨了其在亚洲市场战略中脱颖而出的细致方 法。
在竞争激烈的代理营销领域，尤其是在亚洲市场， 成功越来越依赖于文化理解而非单纯的推广能 力。Maxim Makovetskiy 的职业生涯横跨北美、欧 洲、亚洲及独联体市场，近十年的经验使他将文化 流利度作为 Parimatch Affiliates 战略的核心。
谈及市场战略时，Makovetskiy 强调他们拒绝标 准化解决方案：“我们会深入研究每个亚洲地区的 文化规范、玩家行为和媒体消费习惯，为每个国家 量身定制策略，包括调整营销语言、优惠方案、推 广渠道，以及与用户和代理的互动形式。有些地 区注重通讯软件和网红合作，另一些则更侧重于 SEO 内容和移动广告。”
这种细致的理解体现了 Makovetskiy 的整体 合作哲学。他曾担任 ProfitSocial 首席运营官， 并在 Together Networks Limited 担任要职多 年，2019 年起领导 Parimatch Affiliates。
\信任架构
在 Makovetskiy 看来，建立有效的亚洲市场联盟 关系，远超传统的交易性安排。他的团队打造的是 超越基础服务的综合支持体系：“我们不仅仅提供 追踪与结算，我们提供的是完整工具包——包括 本地化落地页、灵活的收益模型（超越传统联盟模 式）、专属客户经理以及 24/7 全天候的母语客服 支持。”
这种对关系资本的投入在亚洲市场尤为重要。
Makovetskiy 指出，相较于欧洲和独联体市场，亚 洲用户对品牌忠诚度更高，对用户体验更敏感。在 欧洲市场，或许单靠绩效流量已足够，而亚洲市场 则需要更深入的互动。
The approach yields mutual benefits through what Makovetskiy describes as a foundation of "transparency, performance consistency, and mutual growth. Our marketing strategies are highly data-driven and region-specific, but more importantly, they are co-created with our partners."
This collaborative methodology extends to large-scale media sponsorships with sports teams, leagues, and cultural figures, creating what Makovetskiy terms a "shockwave effect" in new markets rapidly establishing brand awareness and providing affiliates with significant momentum.
\Cultural Intelligence
Experience has taught Makovetskiy valuable lessons about market assumptions. He recounts entering a Southeast Asian market with football-based creatives, presuming universal appeal, only to discover that local traditions and mobile-first gaming carried substantially more influence than European sports icons. This revelation prompted a strategic shift: "Since then, we've started every market entry with local advisors, ensuring we're not just present in a market but relevant in it."
This cultural intelligence manifests in Parimatch Affiliates' approach to emerging sectors like esports. Recognising the unique engagement patterns of younger audiences, the team has evolved beyond traditional promotional formats. "We meet younger audiences where their passions lie on platforms they trust, in formats they prefer," Makovetskiy explains. "For esports, we've gone beyond traditional banners, investing in influencer-led campaigns on Twitch, YouTube, and Discord communities."
\Regulatory Foresight
Looking toward 2030, Makovetskiy anticipates that the Asian market will become "one of the most powerful growth drivers in global affiliate marketing." His forecast includes tighter regulation across key countries, creating greater demand for white-hat strategies and fully legalised business models.
Parimatch Affiliates positions itself for this future through proactive compliance measures. "Our compliance team sends regular policy updates, offers pre-approved creatives for regulated regions, and provides legal guidance when needed," Makovetskiy notes. "We make it a point to be proactive, not reactive."
The guiding philosophy behind this meticulous approach surfaces in Makovetskiy's professional ethos: "The price of greatness is responsibility." This principle, coupled with his observation that "people trust consistency more than promises," illuminates why Parimatch Affiliates invests heavily in native specialists and localized teams. By speaking the same language as partners and users; not merely linguistically but culturally, Makovetskiy's team is quietly building the connective tissue that will sustain meaningful relationships long after the initial market rush subsides. As regulatory frameworks mature across Asia's diverse markets, it is this authentic foundation that may ultimately distinguish the temporary players from the enduring presences.
这种方法带来了互利的成果，正如 Makovetskiy 所说，建立在“透明、业绩稳定和共同成长”的基础 之上。“我们的营销策略不仅数据驱动且针对性极 强，更重要的是，它们是与合作伙伴共同制定的。”
这一协作方式还延伸至体育团队、联赛及文化人物 的大型媒体赞助，通过 Makovetskiy 所称的“冲击 波效应”，在新市场中迅速建立品牌认知度，为代理 伙伴带来巨大推动力
\文化智慧
Makovetskiy 的经验也让他对市场假设有了深刻 体会。他回忆起曾以足球为主题创意进入东南亚市 场，原以为会有普遍吸引力，却发现当地传统和移 动端游戏的影响力远超欧洲体育偶像。这一发现 促使他们调整战略：“从那以后，每一次市场进入我 们都会请本地顾问，确保我们不仅是‘进入’某个市 场，而是真正‘融入’其中。”
这种文化智商也体现在 Parimatch Affiliates 对新 兴领域如电竞的处理上。意识到年轻受众的独特参 与模式，团队超越了传统推广形式。Makovetskiy 解释说：“我们在受众热爱的领域和他们信任的 平台上与他们相遇，并用他们偏好的方式互动。
对于电竞，我们不仅仅做横幅广告，而是投入到 Twitch、YouTube 和 Discord 社区的网红主导营 销中。”
\监管前瞻
展望 2030 年，Makovetskiy 预测亚洲市场将成 为“全球代理营销最强劲的增长引擎之一”。他预计 多个关键国家的监管将日益严格，进而提高对白帽 策略和合法商业模式的需求。
Parimatch Affiliates 通过积极合规的措施为此做 好准备。“我们的合规团队会定期发送政策更新，为 受监管地区提供预审素材，并在需要时提供法律指 导，”Makovetskiy 指出，“我们始终坚持未雨绸缪， 而非事后补救。”
这一严谨态度背后的指导理念，正是 Makovetskiy 的职业信条：“伟大的代价是责任。”再加上他指出 的“人们更信任一贯的表现，而不是空头承诺”，说 明了为什么 Parimatch Affiliates 重金投入本地专 家和在地团队。通过真正“讲同一种语言”，不仅是 语言上的，更是文化上的，Makovetskiy 的团队正 悄然构建维系关系的关键纽带。随着亚洲各地监管 体系逐步成熟，正是这种真实的基础，有可能最终 将短期玩家与长期玩家区分开来。
Inside Evolution’s Game Design Empire
走进 Evolution 的游戏设计帝国
Evolution is the name behind some of the world’s most compelling live casino experiences, setting the standard for visual sophistication and cultural resonance in iGaming. Today, we explore the artistry and intent woven into their Asian game design-a story of colour, culture, and creative process.
\Visual Alchemy
The Evolution game design team approaches the Asian market with a philosophy rooted in deep respect for local traditions and evolving player tastes. Extensive research, collaboration with cultural consultants, and the analysis of regional media form the backbone of their process. This is not mere adaptation; it is a careful synthesis of authentic cultural cues and contemporary entertainment values, ensuring each release feels both familiar and fresh to its audience.
Take, for example, the Super Color Game-a tribute to a beloved Filipino pastime. Here, the visual language is not only a nod to tradition but a celebration of colour itself, with every element from the dice to the studio environment reflecting the vibrancy of local festivals. The team’s willingness to break from universal design standards in favour of regionspecific aesthetics marks a bold and timely evolution in their creative direction.
\Colour Theory in Motion
Selecting a colour palette for a new game is a meticulous,
Evolution 是全球最引人入胜的真人 娱乐场体验背后的名字，在 iGaming 世界中设定了视觉美学与文化共鸣的 行业标准。今天，我们聚焦其亚洲游戏 设计中的艺术与意图——一段关于色 彩、文化与创意流程的故事。
\视觉魔法
Evolution的游戏设计团队以对本地 传统和不断变化的玩家品味的深刻 尊重为理念，切入亚洲市场。广泛的调 研、与文化顾问的协作以及对区域媒 体的分析，构成了其设计流程的基础。
这不仅仅是简单的本地化，而是一种 将真实文化元素与当代娱乐价值深度 融合的过程，确保每一款游戏既熟悉 又新颖。
以Super Color Game为例——这是 对菲律宾一项深受喜爱的传统游戏的 致敬。在这款游戏中，视觉语言不仅向 传统致敬，更是对色彩本身的庆典。从 骰子到直播间环境，每一个元素都反 映了当地节庆的活力。团队大胆突破 全球统一设计标准，转而采用具有地 域特色的美学，标志着其创意方向迈 出了一步及时而果敢的进化。
\色彩理论的动态运用
在 Evolution，为新游戏选择色彩是 一项严谨且基于研究的过程。团队通 过研究当地流行游戏，理解哪些颜色 能唤起兴奋、信任或清晰感，然后在用 户反馈与行为数据的支持下不断原 型测试与优化。最终的色彩组合被
"Where colour and chance collide."
“在这里，色彩与 运气相遇。”
research-driven process at Evolution. The team studies popular regional games to understand which hues evoke excitement, trust, or clarity, then prototypes and tests these choices through player feedback and behavioural metrics. The final palette is fine-tuned for emotional impact and visual clarity, ensuring that each game
is both engaging and culturally relevant. This approach is evident in both Super Color Game and Marble Race. In the former, the interface is defined by a colour-coded betting system and a studio awash in bold, inviting tones, designed for instant accessibility and visual delight. In Marble Race, the six uniquely coloured marbles are not just
tokens of chance-they are the focal point of anticipation, each hue carefully chosen to heighten the drama of competition.
\Creative Process
Adapting globally successful titles for Asia presents a unique set of creative and logistical challenges. The Evolution team balances brand consistency with cultural specificity, refining visuals, colour palettes, and user experience elements to suit local preferences while keeping core gameplay intact. This iterative processdriven by player feedback, cultural research, and in-market testing ensures that each game resonates authentically with its intended audience.
A key element in this process is the integration of regionally based product teams, who act as both cultural interpreters and creative stewards. Their
proximity to local trends and player communities enables rapid prototyping and nuanced adjustments, whether in the symbolism of a game’s interface or the pacing of its rounds. By maintaining this direct line to the market, Evolution is able to respond swiftly to shifting tastes and regulatory requirements, ensuring that its offerings remain both compliant and compelling. This decentralised yet coordinated approach has proven instrumental in the company’s ability to scale its presence across diverse Asian jurisdictions while maintaining a consistently high standard of engagement.
With Super Color Game, for instance, adjustments to colour associations and game pacing were made to mirror familiar local styles, while Marble Race’s visual clarity and competitive energy were enhanced to appeal to regional sensibilities. The result is a portfolio that feels at once globally recognisable and distinctly tailored.
\Momentum and Marble Race
Amid this landscape, Marble Race emerges as a striking example of Evolution’s design philosophy in action. The game invites players to bet on the outcome of a live race between six coloured marbles, each navigating a custombuilt track filled with obstacles. Every round is a spectacle of unpredictability, with marbles bouncing, weaving, and occasionally colliding in a contest where colour and chance intertwine.
The visual clarity of Marble Race is deliberate: bold, contrasting hues ensure that players can follow the action at a glance, while the dynamic track design sustains suspense throughout the race. Betting options are straightforward-predict the winner, or for a greater challenge, the top two finishers in order-making the game accessible to both newcomers and seasoned players. The experience is immersive, social, and unmistakably modern, reflecting both the competitive energy prized by Asian audiences and Evolution’s commitment to entertainment-first design.
\Cultural Resonance
For the Evolution game design team, the pursuit of creative distinction is inseparable from the responsibility to portray cultural elements with authenticity and care. Every decision is grounded in regional insight, player feedback, and ongoing collaboration with local experts. This ensures that even as the company explores new creative directions, its games remain respectful, relevant, and resonant.
In the end, Evolution’s Asian portfolio stands as a testament to the power of colour, culture, and craft-a vivid play of tradition and modernity, shaped by the hands of those who understand that true engagement begins with genuine respect.
精细调整，以最大限度地强化情感共鸣与视觉清晰度， 确保每款游戏既吸引人又具有文化相关性。
这一方法在Super Color Game与Marble Race中均 有体现。前者的界面采用色彩编码的投注系统，并以大 胆、热情的色调渲染直播间，旨在实现即刻的易用性与 视觉愉悦。后者中，六种颜色各异的大理石不仅是机率 的象征，更是紧张氛围的焦点——每一种色彩都经过精 心挑选，以增强竞赛的戏剧性。
\创意流程
将全球大热的游戏在亚洲进行本地化，是一项充满创 意与执行挑战的任务。Evolution团队在保持品牌一致 性的同时，注重文化差异，对视觉设计、色彩方案与用 户体验进行调整，以契合本地偏好，同时保留核心玩 法。这一迭代流程依赖于玩家反馈、文化研究与市场测 试，确保每款游戏都能真实打动目标受众。
该流程中的关键要素之一，是区域产品团队的整合。这 些团队既是文化翻译者，也是创意守护者。由于他们 贴近当地潮流与玩家社群，能够快速开发原型并做出 细致调整——无论是游戏界面中的象征符号，还是回 合节奏的设计。借助这种既去中心化又高度协作的模 式，Evolution能够迅速响应不断变化的市场口味与监 管要求，确保其产品既合规又吸引人。
以Super Color Game为例，游戏在色彩联想与节奏上 的调整，正是对当地风格的贴合；而Marble Race则通 过增强视觉清晰度与竞技感，迎合了区域玩家的审美 与偏好。最终形成的游戏组合，既具有全球辨识度，又 显得本地化十足。
\动感与Marble Race
在这片不断演化的创意版图中，Marble Race成为 Evolution设计哲学的亮眼体现。该游戏邀请玩家对六 颗颜色各异的大理石展开现场竞速下注，每一颗大理 石在充满障碍的定制赛道上穿梭、碰撞与变向，构成一 场色彩与运气交织的视觉盛宴。
Marble Race的视觉清晰度是精心设计的结果：大胆且 对比鲜明的配色确保玩家能够一目了然地跟踪比赛进 程，而动态的赛道设计则持续营造悬念。投注选项简单 易懂——可预测冠军，亦可挑战更高难度的冠亚军顺序 预测，适合新手与老玩家。整体体验沉浸、社交且极具 现代感，不仅体现出亚洲玩家所珍视的竞技精神，也彰 显了Evolution坚持“娱乐优先”的设计理念。
\文化共鸣
对于Evolution的游戏设计团队而言，追求创意独特性 的同时，也肩负着以真实与敬意呈现文化元素的责任。
每一个决策都扎根于区域洞察、玩家反馈与持续的本地 专家协作，确保即便公司不断探索新的创意方向，其游 戏依然能做到尊重本地、贴近本地并引发共鸣。
最终，Evolution的亚洲产品线成为色彩、文化与工艺力 量的见证——一场传统与现代交融的精彩演绎，由那些 深知“真正的玩家共鸣始于真诚尊重”的人倾心打造。
Where rebellion meets brand identity
在接受 Naomi Day 采访时，Wicked Games 品牌总监 Karl von Brockdorff 深度解析了 工作室的全新品牌重塑——一个植根于创意、可扩展性和无所畏惧叛逆精神的锐化身份。
叛逆与品牌的交汇点
In an interview with Naomi Day, Wicked Games’ Head of Brand, Karl von Brockdorff unpacks the studio’s rebrand, a sharpened identity rooted in creativity, scalability and an unapologetically rebellious spirit.
At the forefront of Wicked Games’ evolution, Karl drives the studio’s tone of voice and creative direction. Launched in 2024, Wicked Games enters a milestone year with its first slot and live casino games set to debut in June. Karl’s work ensures that every game and touchpoint channels the brand’s distinctive personality, unifying product and purpose as the studio prepares for full scale launch.
Wicked Games is sporting a rebrand. How has your identity evolved and how does it influence your strategy today?
The rebrand wasn’t about changing direction, but sharpening it. We introduced a new visual system centred around the clenched fist, a recognisable symbol of rebellion and creative independence, which we hold close to heart. It reflects our core mindset and mission perfectly, to challenge convention and bring personality to the table in an oversaturated market. The updated identity gives us structure and clarity without diluting what makes us Wicked.
You’ll be releasing five new slot games in June. What can you tell us about them?
The June launch spans our product range from outrageous Signature titles like Transformers and Big Black Cock, to Core and Classic games like Book of Arabia and Nitro. Our Signature games are tongue in cheek and stream friendly, often using themes that spark dark humoured double takes. Core and Classic titles are more familiar but always come with a Wicked twist.
On the Live side, we’re also launching Bikini Beach variants alongside bespoke setups, marking our entry into the vertical. Our Live games bring the full Wicked personality into a space that often feels overly uncreative and stale, we want to inject a new wave of energy and shake up a vertical that’s long overdue for fresh thinking.
How do you approach game design for Asia’s diverse market?
Flexibility is part of the core design process. We adapt visuals, audio and UI flow with cultural nuance informing early creative decisions. The goal is always to feel fresh and locally relevant
作为 Wicked Games 品牌演变的核 心人物，Karl 主导了工作室的语调 与创意方向。Wicked Games 成立 于 2024 年，如今正迎来关键一年， 首批老虎机和真人娱乐场游戏将于 6 月首发。Karl 的工作确保了每一 款游戏和每一个品牌触点都传递出 独特个性，在产品与目标之间建立 统一语言，为全面上线做好准备。
Wicked Games 正进行品牌重塑。 这一转变如何演化？对你们的战略 有何影响？
这次品牌重塑并非改变方向，而是 让方向更清晰。我们引入了以“握 拳”为核心的新视觉系统——这是 叛逆与创意独立的标志，我们视为 核心象征。它完美诠释了我们的思 维方式和使命：挑战常规，在这个过 度饱和的市场中注入鲜明个性。这 套更新的品牌体系为我们带来结构 与清晰，同时保留了 Wicked 的独 特本色。
你们将在 6 月发布五款新老虎机游 戏，可以提前透露一下吗？
6 月的发布将覆盖我们全产品 线，从大胆的 Signature 系列如 《Transformers》和《Big Black Cock》，到 Core 和 Classic 系列如 《Book of Arabia》和《Nitro》。我 们的 Signature 系列总是带有调侃 与幽默，适合直播，采用一些让人 会心一笑的黑色幽默主题。Core 和 Classic 虽更为传统，但总带着独特 的 Wicked 风格。
真人娱乐场方面，我们也将推出《比 基尼海滩》变体和定制版本，正式进 军该垂直领域。我们希望将 Wicked 的完整个性注入这个常被认为缺乏 创意、陈旧乏味的领域。我们要带来 一股全新的能量，彻底刷新这个早 该被重塑的市场。
你们如何针对亚洲多样化市场进行 游戏设计？
灵活性是我们核心设计流程的一 部分。我们在早期创意阶段就会考 虑文化差异，调整视觉、音效与 UI 流程。我们的目标始终是打造既新 颖又贴近本地的体验，同时不牺牲 Wicked 的品牌核心。
在亚洲尤其如此，移动优先往往意 味着“只用移动端”。所以我们每一
without compromising the core Wicked identity.
In Asia especially, mobile first often means mobile only. Every game is optimised for mobile UX, vertical play and fast load times. That shapes everything from interface design to how we deliver gameplay flow.
What do you look for in strategic partners as you grow?
We’re looking for partners who are excited for differentiated and fresh content that’s different from the usual. The best results come from working closely with partners to create content they themselves want to push and that players genuinely want to play. The strongest partnerships go beyond distribution. They help shape ideas and build long term value together.
What can we expect from Wicked Games for the rest of 2025 and how do you plan to stay ahead of the curve?
We’re targeting 30 games a year. Our first wave of themed live game shows launches in the second half of 2025, alongside the debut of proprietary slot mechanics that introduce fresh, player first dynamics. We’re expanding through key aggregator networks and building out creator support to boost accessibility to our products.
We stay ahead by combining creative conviction with operational discipline. Our roadmap is aggressive, 30 games a year across multiple verticals but it’s backed by a scalable production model that’s finally coming together.
We’re investing heavily in localisation, creator tools and differentiated theming, not because it’s trendy but because it delivers. Staying ahead isn’t about speed alone. It’s about building content that commands attention and earns retention and we’re excited to finally show what we’ve been working on for the past year.
款游戏都针对移动用户体验进行 了优化，包括竖屏玩法与快速加 载时间。这直接影响从界面布局 到游戏节奏的方方面面。
你们在寻找合作伙伴时看重什 么？
我们希望合作伙伴对差异化、充 满新鲜感的内容感到兴奋——而 不是“千篇一律”。最好的合作关 系来自于密切协作，一起打造那 些他们自己也愿意大力推广、玩 家也真正想玩的游戏。最强的合 作关系不仅仅是分销，而是共同 塑造创意、一起构建长期价值。
Wicked Games 在 2025 年接 下来会带来什么？你们如何保持 领先？
我们的目标是每年推出 30 款游 戏。2025 年下半年，我们将推出 首批主题真人游戏节目，同时发 布自主研发的老虎机机制，引入 全新、以玩家为中心的互动体验。 我们也正在通过核心聚合网络扩 展覆盖面，并构建创作者支持体 系，提升内容的可接触性。
我们以坚定的创意信念结合严谨 的运营模式来保持领先。我们的 路线图虽然激进——每年 30 款 游戏、多个垂直领域——但背后 是一个已经成型的可扩展生产 体系。
我们正在大力投资本地化、创作 者工具和差异化主题，不是因为 它“潮”，而是因为它有效。领先不 只是比速度，更是比内容是否足 够吸引、是否值得留存。我们很兴 奋终于能展示这一年来的成果。
Priya Ahlawat’s fearless approach to leadership in iGaming
Matthew Busuttil sits down with Priya Ahlawat, Founder of Jumping
Play Studio & Managing Director of AvatarUX—India, to discuss her role in leadership within the iGaming sector.
Matthew Busuttil 与 AvatarUX印 度区董事总经理兼Jumping Play Studio创始人 Priya Ahlawat 坐 下来深入探讨她在iGaming行业 的领导角色。
Priya Ahlawat: 勇敢开拓 iGaming 行业的领导之路
In an industry often defined by rapid change and competitive pressure, Priya Ahlawat has emerged as a formidable force. As the founder of Jumping Play Studio and the managing director of AvatarUX - India, Ahlawat's story is not just about business acumen but also about resilience, empathy, and value-driven leadership. Her journey from HR professional to iGaming entrepreneur is marked by decisive transitions, steep learning curves, and an unwavering commitment to inclusive, ethical growth.
"There were no fixed hours, just a relentless drive to build something meaningful. That spirit still fuels me today."
Ahlawat's entry into iGaming was anything but conventional. With a strong foundation in human resources, she ventured into an unfamiliar domain armed with curiosity and determination. Founding Jumping Play meant stepping into every possible role: strategist, project manager, finance lead, and compliance officer.
“Starting was challenging, I was a one-woman army managing everything,” she recalls. “But I’ve always believed in perseverance.” Through trial and tenacity, Ahlawat built a business and a culture anchored in trust, adaptability, and continuous learning.
Her leadership arc extended further when she was entrusted to set up and head AvatarUX’s India operations. “Leading a foreign subsidiary as a woman in this space was no small task,” she notes. “But it taught me the power of strategic delegation and the importance of a strong, value-driven culture.”
"Sustainable growth isn’t just about numbers, it’s about building a culture of trust, innovation, and continuous learning."
Such insights were forged in moments of pressure. One defining test came in Jumping Play’s early days when the team faced a crisis during a critical international project. Two key members had to step away unexpectedly, leaving a high-stakes delivery hanging in the balance.
Ahlawat stepped up, not just as a manager, but as a team player. “For two weeks, I worked alongside my designers and developers. It was exhausting, but it reminded me that leadership isn’t about hierarchy; it’s about showing up when it counts.”
"That moment didn’t just test me, it shaped the DNA of Jumping Play."
This hands-on, people-first approach remains central
to her ethos. Operating in a multicultural, high-velocity environment like iGaming, Ahlawat places immense value on intentional team building.
The future of iGaming, as she sees it, is both exciting and demanding. Technological transformation, regulatory frameworks, and the push for responsible gaming are converging to reshape the industry landscape. “We’re moving beyond just entertainment into immersive, personalised, and socially responsible experiences, ” she says.
From AI-powered personalisation to the role of blockchain and real-time analytics, Ahlawat embraces this evolution not just as a strategist but as a creator. Equally important to her is the increasing diversification of talent, especially the rise of women leaders and cross-industry innovators.
Her message to aspiring entrepreneurs, particularly women, is direct and empowering: “Know your worth, own your space, and build with intention.” Ahlawat emphasises the importance of self-education, authenticity, and resilience. “Don’t shrink to fit a room. Redefine the space to fit your vision.”
She encourages women to seek mentors, build supportive networks, and embrace the power of collaboration. “You’re not just creating opportunities for yourself,” she asserts. “You’re expanding what’s possible for the next generation of women in gaming.”
Priya Ahlawat’s leadership journey serves as a compelling blueprint for navigating the high-stakes world of iGaming. Grounded in empathy, driven by purpose, and unwavering in the face of adversity, she continues to shape the industry, not just through products and operations, but through people, principles, and possibility.
“Culture isn’t created by accident, it’s built with intention,” she explains. “Communication, empathy, and emotional intelligence are what turn professionals into a cohesive team.”
这种亲力亲为、以人为本的风格，至今仍是她领导哲 学的核心。在像 iGaming 这样多元文化、节奏极快的 行业中，Ahlawat 极度重视有意识地打造团队。
在这个以快速变化和激烈竞争为特征的行业中，Priya
Ahlawat 已成为一股不可忽视的力量。作为 Jumping Play
Studio 的创始人以及 AvatarUX 印度工作室背后的核心人 物，Ahlawat 的故事不仅体现了她卓越的商业头脑，更展现 了她的坚韧、同理心以及以价值为导向的领导力。从人力资 源专业人士到iGaming企业家，她的旅程充满了果断的转 变、陡峭的学习曲线，以及对包容性和道德增长的坚定承诺。
Ahlawat 进入 iGaming 行业的路径并不常规。她以扎实的 人力资源背景进入这个陌生领域，凭借好奇心和决心一路前 行。创立 Jumping Play 意味着她必须担任几乎所有角色： 战略师、项目经理、财务负责人和合规官。
“起步时非常艰难，我就是一支‘单人军队’，什么都要自己 来，”她回忆道。“但我一直相信坚持的力量。”通过不断试错 和坚定信念，Ahlawat 建立起一个以信任、适应力和持续学 习为核心的企业与文化。
她的领导力进一步延伸至 AvatarUX 印度分部的设立与管 理。“作为女性领导海外子公司，这在该领域并非易事，”她指 出。“但这让我学会了战略性授权的重要性，也理解了构建一 个以价值为基础的文化有多么关键。”
这些洞察是在压力中锻造的。Jumping Play 创立初期，团 队在一个关键的国际项目中遭遇危机：两位核心成员意外退 出，使高风险的交付陷入困境。
Ahlawat 站了出来，不仅是作为管理者，更是团队的一员。“
那两周我和设计师与开发者并肩工作。非常疲惫，但也让我 再次意识到领导力不等于等级制度；关键时刻挺身而出才是 真正的领导。”
这种亲力亲为、以人为本的风格，至今仍是她领导哲学的核 心。在像 iGaming 这样多元文化、节奏极快的行业中，Ahlawat 极度重视有意识地打造团队。
她眼中的 iGaming 未来，既令人兴奋也充满挑战。技术变 革、监管体系和负责任博彩的推进正在重塑整个行业格局。“ 我们正在从单纯的娱乐，迈向沉浸式、个性化且具有社会责 任感的体验。”
“我对负责任博彩和监管清晰化的推进感到振奋。这将整体 提升整个行业水平。”
“最终，iGaming 的 未来在于连接与体 验。不只是游戏本 身，更在于游戏带给 人们的情感触动。”
“可持续增长不仅关
乎数字，更在于构建 一种基于信任、创新 和持续学习的文化。”
“我对行业日益重视 负责任博彩和监管清 晰度的趋势感到振 奋。这将提升整个行 业的水平。”
从人工智能个性化到区块链与实时分析的应用，Ahlawat 以战略家的眼光，也以创作者的身份迎接行业演变。同样 重要的是，行业人才的多元化正在提升，尤其是女性领导 者和跨界创新者的崛起。
她对有志于创业的人，尤其是女性的寄语充满力量：“ 认清自己的价值，占据你的位置，并以目标为导向去建 设。”Ahlawat 强调自我教育、真实表达和韧性的重要 性。“不要为了迎合某个空间而委屈自己，要重新定义这 个空间来匹配你的愿景。”
她鼓励女性寻求导师、建立支持网络，并拥抱协作的力 量。“你不仅是在为自己创造机会，”她坚定地说，“你是在 为下一代女性在游戏行业拓展可能性。”
Priya Ahlawat 的领导旅程，是一幅穿越高压iGaming世 界的蓝图。她以同理心为根基，以使命为动力，在逆境中 坚定前行。她持续塑造着整个行业，不仅通过产品和运 营，更通过人、原则与无限可能。
As Southeast Asia emerges as a vital force in the Web3 economy, George Wong, Regional Integration Director (SEA) at The Sandbox, shares how cultural localisation, infrastructure strategy, and pragmatic innovation are shaping the metaverse’s growth across the region.
As the decentralised metaverse becomes an increasingly pivotal component of digital infrastructure, The Sandbox continues to anchor its role across Southeast Asia. Leading this regional push is George Wong, Regional Integration Director (SEA) at The Sandbox. He also serves as Director at MCOM Berhad Limited, a publicly listed crypto mining firm in Malaysia, and Partner at GameForge, a gaming innovation hub. Through his advisory firm, Reactive Labs, Wong has supported blockchain ventures across Asia and incubated more than 20 start-ups. In this exclusive interview, he shares how Southeast Asia’s fragmented, mobilefirst markets are shaping global Web3 strategies, and what it takes to build meaningful virtual ecosystems beyond the hype.
\Local brands, early adoption, and scaling through familiarity
“In the region, we’ve been focusing on player adoption & brand partnerships over the past few years,” Wong says of The Sandbox’s regional approach. “Essentially, at the core of our strategy, introducing household regional brands in the region helps to build familiarity and connection in the virtual space, and we’re big advocates of bringing Asian content into the metaverse.”
He highlights Southeast Asia as a natural breeding ground for virtual world adoption. “As Asia is one of the largest regions participating in the space, we can see that Southeast Asia, in particular, is a genuine early adopter, especially in areas like Web3 is a key catalyst for growth in the coming years.”
\Strategic synergies across Web3 verticals
Wong’s existing roles may appear diverse at first glance, but he views them as mutually reinforcing. “They’re primarily advisory in nature, but I do feel that it does complement what I do at The Sandbox,” he explains.
“GameForge naturally allows me to be in touch and understand enterprising startup game developers a lot better,
George Wong on Web3 growth, localisation, and sustainable gaming innovation
George Wong谈Web3增长、本地化与可持续游戏创新
随着东南亚在Web3经济中崛起为关键力量，The Sandbox 东南亚区域整合总监George Wong分享了文化本地化、基础 设施战略以及务实创新如何在该地区推动元宇宙的发展。
随着去中心化元宇宙日益成为数字基础设施的重要组成部 分，The Sandbox持续巩固其在东南亚的核心角色。领导这 项区域战略的是The Sandbox东南亚区域整合总监George Wong。他同时也是马来西亚上市加密挖矿公司MCOM Berhad Limited的董事，以及游戏创新中心GameForge的合伙人。通过他的顾问公司 Reactive Labs，Wong在亚洲支持了多个区块链项目，并孵化了20多家初创企业。
在这次独家访谈中，他分享了东南亚碎片化、移动优先的市场如何影响全球Web3 战略，以及在喧嚣背后构建有意义虚拟生态系统的真正要素。
\本地品牌、早期采用与从熟悉度中 扩张
“在这个地区，过去几年我们一直专 注于玩家的采用和品牌合作。”Wong 谈到The Sandbox的区域战略时表 示。“我们战略的核心在于，将本地知 名品牌引入虚拟空间，能够建立起熟 悉感与连接感。我们非常倡导将亚洲 内容带入元宇宙。”
他指出，东南亚是虚拟世界采用的天 然沃土。“亚洲是参与这一领域最大的 地区之一，尤其是东南亚，在Web3等 领域展现出真正的早期采用者特征， 是未来几年增长的关键催化剂。”
\Web3垂直领域的战略协同 Wong当前的多个身份看似分散，但 他认为这些角色是相辅相成的。“它们 主要是顾问性质的，但我认为确实能 够补充我在The Sandbox的工作。”他 解释道。
“GameForge让我能更深入接触 并了解有创业精神的初创游戏开发
者，而加密基础设施则让我在技术和 Web3基本面上有更坚实的理解。”据 Wong所说，这种双重接触让他能够制 定出深度整合于游戏、基础设施和去 中心化经济之间的战略。
“听起来确实复杂，甚至不相关，但一款 游戏要想成功，一个解决方案生态系统 会显著提高成功的可能性，尤其是在像 初创和游戏这样高失败率的行业中。” \打破误解，推动行业成熟
通过Reactive Labs推动了众多Web3 项目，Wong对亚洲开发者和投资者易 受误导的地方有着务实的看法。“最常 见的误区是把Web3看作‘容易赚钱’ 的渠道，被一夜暴富的故事和快速致富 的幻想所吸引。”
他指出，这种误解为不良参与者创造 了机会。“他们想利用市场不成熟的机 会，专门针对缺乏知识的新手。”不过 他仍持谨慎乐观态度。“随着机构成为 Web3的主导力量，我相信行业正在 逐步走向成熟，希望这个问题能逐渐 消失。”
\超越投机
Wong明确区分了投机型Web3项目与真正面向长远发展的 企业。“Web3公司往往更容易融资，因为市场存在炒作（例如 Meme币）以及早期加密鲸鱼提供的资本。这让它们相比传统 初创企业拥有更长的运营周期，从而掩盖了本应暴露的问题。”
他警告说，过度依赖资金会导致忽视基本商业逻辑。“由于初 期资金充裕，企业往往忽视商业基本面，最终走向失败，这也 是Web3失败率更高的原因。”
该行业的结构性复杂性进一步加剧了风险。“Layer 2或Layer 3通常是独立实体，它们试图解决Layer 1的限制问题。这带来
两个风险：其一，增长发生在Layer 1之外；其二，如果Layer 1 失败，将引发下游系统性风险。”
不像Web2巨头可以在单一堆栈中迭代与扩张，Wong指 出：“Web3在持续增长方面面临结构性约束。”
\在碎片化地区推行超本地化战略 对于如何应对东南亚这样复杂的地区，Wong毫不犹豫地表 示：“关键是要推行超本地化策略。”要在马来西亚、印尼和菲 律宾等市场制定元宇宙战略，仅靠翻译远远不够。“
while crypto infrastructure provides me a more solid technical and fundamental understanding of Web3.” According to Wong, this dual exposure enables him to craft strategies that are deeply integrated across gaming, infrastructure, and decentralised economies.
“It does sound complex and perhaps unrelated, but for a game to be successful, an ecosystem of solutions will improve success probability, especially for highfailure industries like startups and gaming.”
\Breaking down misconceptions and maturing the space
Having supported numerous Web3 projects through Reactive Labs, Wong offers a grounded take on what continues to mislead developers and investors in Asia. “The most common is how it’s seen as ‘easy money’ as the stories of overnight millionaires and get-rich-quick schemes enamour them.”
This misperception, he notes, has created opportunities for bad players. “They want to capitalise on an immature market that preys on new entrants who lack the knowledge to participate in the space.” However, he remains cautiously optimistic. “As institutions are now becoming a dominant force in Web3, I believe this is slowly but surely reaching a certain maturity point, and hopefully, this problem goes away.”
\Beyond speculation
Wong draws a clear line between speculative Web3 projects and those positioned for longevity. “Web3 firms often raise funds more easily due to market speculation (eg, Meme coins) and capital from early crypto whales. This gives them longer runways than traditional startups, which can mask typical startup issues.”
He warns that an over-reliance on funding can obscure sound business fundamentals. “Neglecting business fundamentals, common due to large initial treasuries, often leads to failure, contributing to Web3’s higher failure rate.”
The sector’s structural complexity compounds these risks. “Layer 2s or 3s, often separate entities, emerge to solve Layer 1 limitations. This creates two risks: growth accrues outside the core Layer 1, and Layer 1 failure poses systemic risks downstream.”
Unlike Web2 giants that can iterate and scale within a single stack, Wong says, “Web3 faces structural constraints to sustained growth.”
\Going hyperlocal in a fragmented region
On navigating a region as complex as Southeast Asia, Wong has no doubt: “I believe the key is to go hyperlocal.” Tailoring metaverse strategies across markets like Malaysia, Indonesia, and the Philippines requires more than translation.
“You can’t tailor your communication of message to each specific country in this region without having a clear understanding of local languages and culture,” he says. “Over the past 3–4 years, we have spent a lot of time in the region to foster closer ties with local teams and partners, which has allowed us to scale organically over time.”
He acknowledges the perceived inefficiency of this approach in the digital age, but stands by its effectiveness. “This is arguably the most efficient method in the long run.”
\The paradox of innovation in Web3 gaming Wong argues that Web3 gaming often overcomplicates innovation, prioritising tokenomics over player experience. “GameForge prefers games to innovate less,” he says. “Web3… puts the financial aspects of Web3 before the fun in games.”
Instead, he supports simple, seamless integration of blockchain tech.
“Cryptocurrency can be a direct replacement for in-game currency and NFTs can replace the assets.” To drive adoption, “hide it from the player,” he says. “It’s the intuitiveness that needs changing to be effective.”
\Southeast Asia as Web3’s future capital
“Southeast Asia will be the next giant,” Wong affirms, citing its early adoption, user base, and talent pool. “We have the users, talent and positive reception in most markets.”
With clearer regulation, the region could lead globally. “If we can pass that hurdle as an industry, we are truly poised to be leaders in the space.”
\Mobile-first ambitions and iGaming openness
Wong hints at upcoming developments tailored to regional usage: “We do have some plans upcoming that should satisfy the needs of mobile-first players... so stay tuned.”
“在这个地区，如果没有对 本地语言和文化的深入理 解，你不可能真正做到有效 的信息传达。”他说。“过去三 四年里，我们花了大量时间 与本地团队和合作伙伴建立 更紧密的联系，从而实现了 逐步有机增长。”
他承认这种方法在数字时代 显得效率不高，但依然坚持 其有效性。“从长期看，这或 许是最有效的方法。”
\Web3游戏创新的悖论 Wong认为Web3游戏在创 新方面常常过度复杂化，把 代币经济设计置于玩家体验 之前。“GameForge更倾向 于让游戏少一点‘创新’。”他 说，“Web3……往往把金融 属性放在游戏乐趣之前。”
他更支持区块链技术的简 单、无缝整合。“加密货币 可以直接替代游戏中的货 币，NFT可以取代游戏资 产。”要推动采用，“就要让玩 家‘感觉不到’。”他强调，“要 真正有效，就必须改变直觉 式体验。”
\东南亚将成为Web3未来 之都
“东南亚将成为下一个巨 头。”Wong坚定表示，他指出 该地区具备早期采用基础、 用户群体和人才储备。“我们 拥有用户、人才和大多数市 场的正面反馈。”
随着监管更加清晰，这个地 区可能引领全球。“如果行 业能跨过这道门槛，我们就 真正具备引领这个领域的 潜力。”
\移动优先与对iGaming的 开放态度
Wong暗示即将推出一些满 足地区用户需求的举措：“我 们确实有一些计划，将满足 移动优先用户的需要……敬 请期待。”
Natroshvili，揭示其全球崛起之路
Leading the crash game revolution: Inside SPRIBE’s global rise with CEO David Natroshvili
With a bold vision and a genre defining hit in Aviator, SPRIBE has gone from a small team to an iGaming powerhouse. Speaking with Naomi Day, CEO David Natroshvili reveals how the company is building the next era of multiplayer gaming.
\From startup to global standout
In 2018, SPRIBE launched with just four people and a bold idea. To build games for a new generation of digital native players. Today, with over 350 team members, 5,000 clients worldwide and global partnerships with brands like UFC, WWE and AC Milan, the company has become one of iGaming’s most recognised innovators and at the centre of this evolution is co-founder and CEO David Natroshvili.
David has guided SPRIBE’s product vision, global growth and strategic partnerships. Under his leadership, SPRIBE has scaled at pace, now boasting over 50 million active users and processing an astonishing 400,000 bets per minute. A major turning point came in 2019 with the launch of Aviator, a genre defining crash game that turned passive play into a real time, social experience.
“It’s simple to understand but deeply engaging. Its unpredictability, community based design and multiplayer format create a sense of thrill and connection that traditional casino games often lack.”
\Innovation at the core
SPRIBE’s success is rooted in simplicity, mobile first designs and a sharp understanding of player psychology. “While many companies focus on flashy features, we create intuitive, social games for a new generation,” David explains. In house development and a data driven approach allow the company to not just follow industry trends, but stay ahead of them.
Following Aviator’s success, SPRIBE reached new heights in 2024 with the launch of Broadway Platform, a next generation aggregation and distribution system. “It addresses a critical need for speed, scalability and flexibility,” David says. Broadway empowers partners to deliver top tier content, from crash games to slots with seamless integration, advanced analytics and enhanced engagement tools.
\People, culture and purpose
SPRIBE’s internal culture reflects its commitment to experimentation and excellence. “We hire people who are not just skilled, but bold.” David says. “Teams operate with a high degree of autonomy and cross
凭借大胆的愿景和一款定义品类 的爆款游戏《Aviator》，SPRIBE从 一个小团队成长为iGaming领域的 强大力量。在接受Naomi Day采访 时，首席执行官David Natroshvili 讲述了公司如何打造下一代多人游 戏时代。
\从初创到全球焦点 2018年，SPRIBE仅以四人小团队和 一个大胆愿景起步——为新一代数 字原生玩家打造游戏。如今，公司已 拥有超过350名员工、5,000家全球 客户，并与UFC、WWE及AC米兰等 品牌建立合作，成为iGaming领域 最具影响力的创新者之一，而这一 切的核心人物正是联合创始人兼首 席执行官David Natroshvili。
David一直引领着SPRIBE的产品愿 景、全球扩张与战略合作。在他的领 导下，公司迅速扩张，目前拥有超过 5,000万活跃用户，每分钟处理多达 40万笔投注。2019年推出的《Aviator》成为转折点，这款定义品类的崩 溃类游戏将被动玩法变成了实时社 交体验。
“它简单易懂却高度吸引人。它的 不确定性、基于社区的设计和多人 互动形式，营造出传统赌场游戏所 缺乏的刺激与连接感。”
\创新是核心驱动力
SPRIBE的成功根植于简洁、移动优 先的设计理念，以及对玩家心理的 敏锐洞察。“当很多公司专注于炫技 功能时，我们则为新一代玩家打造 直观、社交型游戏，”David解释道。 内部开发与数据驱动的方式使公 司不仅能紧跟行业趋势，更能走在 前沿。
在《Aviator》取得成功之后，SPRIBE 于2024年推出Broadway平台，达 到新的发展高度。该平台是一套新 一代聚合与分发系统。“它解决了 速度、可扩展性和灵活性的关键需 求，”David表示。Broadway赋能合 作伙伴，助其无缝集成从小游戏到 老虎机等顶级内容，并配备先进分 析工具和增强互动功能。
\人才、文化与使命感 SPRIBE的内部文化体现出其对 试验与卓越的承诺。“我们招聘的
员工不仅技术出众，还必须大 胆。”David说道。“团队高度自 主，并跨职能协作。测试、失败、学 习——这是我们的DNA。”
这种思维同样适用于公司对负责 任博彩的态度。SPRIBE的所有产 品都内建实时玩家控制工具，如 游戏时间提醒和投注限额。“安全 性提升了用户生命周期。”David 指出。“我们从产品设计起点就融 入责任机制，并通过数据识别潜 在风险行为。”
\全球战略布局
展望未来，SPRIBE将加码投入多 人及街机风格游戏，重点在于社 交互动、累积式大奖及AI驱动的 个性化体验。“我们希望玩家能实 时竞争、观看并影响结果，”David解释说。
尤其在亚洲，该地区被视为主要 增长前沿。“亚洲对移动优先、节 奏快、社交驱动型内容的偏好，与 我们的理念完美契合。”印度、东 南亚和东亚等市场对崩溃类游戏 展现出强烈需求，SPRIBE在多个 平台上已取得显著进展。
为进一步抓住这一势头，公司正 推行多层次战略，包括本地化合 作、文化契合的推广活动以及区 域内容定制，以确保与不同玩家 群体产生共鸣。为加深用户连接 并提升品牌亲和力，David补充 说：“我们也在探索与本地娱乐与 体育IP的合作。”
这些合作不仅提升品牌曝光度， 还使SPRIBE的游戏融入亚洲更 广泛的文化与娱乐生态系统，彰 显出公司对区域可持续互动的长 期承诺。
\下一步是什么？
SPRIBE的长期愿景是：在亚洲、 非洲及拉丁美洲实现全球扩张， 通过其丰富游戏组合，达成全 渠道体验，连接线上与线下的 博彩场景。随着区块链公平机制 和现场娱乐整合等新技术的兴 起，SPRIBE正与行业共同进化， 并助力其重塑。“SPRIBE不仅要 引领小游戏潮流，还要重新定义 现代iGaming的模样。”
functional collaboration. Testing, failing and learning, it’s part of our DNA.”
That same mindset applies to their approach to responsible gaming. All SPRIBE products include real time player control tools like session reminders and betting limits. “Safety enhances longevity.” David notes. “We build responsibility into the product from the ground up and use data to identify potentially risky behaviour.”
\Global strategy
Looking ahead, SPRIBE is doubling down on multiplayer and arcade style games, with a focus on social interaction, progressive jackpots and AI driven personalisation. “We want players to compete, watch and influence outcomes in real time,” David explains.
Asia, in particular, represents a major growth frontier. “The region’s love for mobile first, fast paced and socially driven content aligns perfectly with our philosophy.” Markets such as India, Southeast Asia and East Asia have shown a strong appetite for crash games and SPRIBE is already seeing significant traction across multiple platforms.
To capitalise on this momentum, the company is implementing a multilayered strategy that includes localised partnerships, culturally attuned promotional campaigns and region specific content adaptations to ensure resonance with diverse player bases. In order to create a deeper connection and boost affinity David notes, “We’re also exploring collaborations with regional entertainment and sports IP.”
These partnerships not only boost visibility but also allow SPRIBE to integrate its games into the broader cultural and entertainment ecosystems across Asia, signaling a move that reflects the company’s commitment to sustainable engagement in the region.
\What's next?
The long term vision for SPRIBE? Global expansion across Asia, Africa and Latin America, a richer game portfolio and new bridges between digital and land based gaming through omnichannel experiences. With emerging technologies like blockchain fairness systems and live entertainment tieins on the horizon, SPRIBE is evolving with the industry and helping redefine it. “SPRIBE will not only lead the crash genre, we’ll redefine what modern iGaming looks like.”
Virtually Live: Reinventing the
In conversation with Naomi Day, founder of iLottoSolutions Danny Thomas, discusses the launch of their groundbreaking virtual lottery platform and how CGI and automation are transforming the future of digital draws.
In a landmark moment for digital gaming, iLottoSolutions officially launches its fully automated virtual draw platform in May 2025. This launch represents a significant milestone in the company’s expansion into Southeast Asia and its mission to redefine the global lottery experience with innovative, technology driven solutions.
\Realistic, automated and scalable
iLottoSolutions has rapidly emerged as a trailblazer in digital lottery solutions. Their latest innovation, a fully automated, CGI powered virtual draw, replicates the thrill of a live lottery show but with the flexibility and scalability of modern software infrastructure.The system combines iLottoSolutions’ Lottery Management System, a CGI video rendering server and a certified, insurance backed RNG. It generates a live studio game show experience in seconds, ready to broadcast to any device.
According to iLotto founder Danny Thomas, “The realism we’ve achieved through CGI and advanced rendering makes the draw almost indistinguishable from a traditional live event.” This is not just software, but an experience. Key to that experience is speed and processing power. Developing a convincing simulation required intensive collaboration between the animation and technical teams. Danny noted that the greatest challenge was creating a system that could generate lifelike draw visuals quickly and consistently, without compromising reliability or performance. “Our tech team had to push the limits of rendering technology,” he said, “to get the realism just right.”
\Bridging the gap between live and digital
The iLotto platform is part of a growing trend in the gaming sector, the blurring of lines between live and digitally created content. As costs and logistical hurdles mount for traditional live lottery shows, particularly in developing markets, more operators are turning to digital alternatives. “Producing a high quality live show is expensive and complicated, especially when you factor in insurance and broadcasting,” Danny explained. “In countries like those in Africa, jackpot insurance is virtually impossible to secure. Our solution offers a closed loop, fully insurable system that changes the game completely.”
iLotto’s unique closed loop system ensures complete control and compliance, making it one of the first of its kind globally. With the ability to scale from small raffles to national level lotteries, this model is appealing for operators looking to modernise and cut costs.
iLottoSolutions 创始人 Danny Thomas 与 Naomi Day 对话，探讨其开创性虚拟彩票平台的推出， 以及 CGI 和自动化技术如何改变数字抽奖的未来。
iLottoSolutions 将于 2025 年 5 月正式推出其全自 动虚拟抽奖平台，这标志着数字游戏迎来了里程碑式 的时刻。此次发布代表着公司进军东南亚市场的重要 里程碑，也是其以创新技术驱动的解决方案重新定义 全球彩票体验的使命的里程碑。
\逼真、自动化且可扩展
iLottoSolutions 已迅速成为数字彩票解决方案领 域的先驱。他们最新的创新成果——全自动 CGI 虚拟 抽奖，不仅重现了现场彩票表演的刺激，还兼具现代 软件基础设施的灵活性和可扩展性。该系统融合了 iLottoSolutions 的彩票管理系统、CGI 视频渲染服 务器以及经过认证且获得保险支持的随机数生成器 (RNG)。几秒钟内即可打造沉浸式演播室体验，并可在 任何设备上直播。
iLotto 创始人 Danny Thomas 表示：“我们通过 CGI 和高级渲染技术实现的逼真效果，使开奖几乎与传统 的现场活动难以区分。”这不仅仅是一款软件，而是一 个沉浸式体验。
实现这种体验的关键在于速度和处理能力。开发令人 信服的模拟需要动画团队和技术团队的密切合作。
Danny Thomas 指出，最大的挑战是创建一个能够快 速、持续地生成逼真开奖视觉效果的系统，同时又不影 响可靠性或性能。“我们的技术团队必须突破渲染技术 的极限，”他说道，“才能达到恰到好处的真实感。”
\弥合现场与数字之间的差距
iLotto 平台体现了游戏行业日益增长的趋势，即现场 内容和数字内容之间的界限正在模糊。随着传统现场 彩票节目的成本和物流障碍不断增加，尤其是在发展 中市场，越来越多的运营商开始转向数字替代方案。“ 制作高质量的现场演出既昂贵又复杂，尤其是考虑到 保险和转播费用，”Danny Thomas 解释说。“在非洲 等国家，几乎不可能获得累积奖金保险。我们的解决 方案提供了一个闭环、完全可投保的系统，彻底改变 了游戏规则。”
iLotto 独特的闭环系统确保了完全的控制和合规性， 使其成为全球首创。由于该模式能够从小型抽奖活动 扩展到国家级彩票，对于希望实现现代化并降低成本 的运营商来说，它极具吸引力。
\一场影响深远的发布会
2025 年 5 月的发布会将以抽奖系统的现场演示为特 色，这是一个完全模拟的实时直播节目。此次发布会 标志着 iLottoSolutions 的一个里程碑，通过一场完 全模拟的节目展示了其虚拟抽奖平台的功能。“我们 对这款新产品感到非常兴奋。”Danny Thomas 说，“ 这是一条漫长的道路，经历了大量的反复试验，但我 认为这一切都是值得的。”
\ A launch with impact
The launch event in May 2025 features a live demonstration of the draw system, a fully simulated show streamed in real time. This event marks a milestone for iLottoSolutions, showcasing the capabilities of its virtual draw platform through a fully simulated show. “We’re really excited about this new product.” Danny says, “It’s been a long road with plenty of trial and error but I think it’s been totally worth it“.
The event underscores iLotto’s commitment to innovation and its readiness to serve operators seeking cost effective, scalable digital solutions in emerging markets.“Our first client introduces our virtual lotto draw as part of their casino loyalty program, offering players free tickets in a weekly draw.”
Danny adds. “If we meet expectations, we’ll be looking to quickly roll this out to multiple other operators”.
With growing demand for mobile first, low overhead gaming solutions, iLotto is well positioned to fill a significant gap in the region’s lottery market.
“The realism we’ve achieved through CGI and advanced rendering makes the draw almost indistinguishable from a traditional live event.”
\Looking ahead
As AI and automation continue to reshape the gaming industry, iLottoSolutions is poised to lead this transformation.“We are already working on a new 24/7 draw concept with multiple million dollar draws, including wheel spin games that match the excitement of live game providers.” Danny said.
iLotto’s long term vision is clear, to provide engaging and highly efficient digital lottery experiences to operators worldwide. The company’s expansion across Southeast Asia is just the beginning of a remarkable journey in the digital gaming space.
此次活动彰显了 iLotto 对创新的承诺，以及其为新 兴市场寻求经济高效、可扩展数字解决方案的运营 商提供服务的决心。“我们的首位客户将我们的虚 拟彩票抽奖作为其赌场忠诚度计划的一部分，每周 抽奖一次，为玩家提供免费彩票。”Danny Thomas 补充道。“如果达到预期，我们将尽快将这项服务推 广到其他多家运营商。”
随着对移动优先、低成本游戏解决方案的需求不断 增长，iLotto 已做好准备，填补该地区彩票市场的一 大空白。
\展望未来
随着人工智能和自动化不断重塑游戏行业，iLottoSolutions 已准备好引领这一变革。“我们正在开发一种全新 的全天候自动抽奖理念，将提供多个数百万美元的抽奖 活动，其中包括与真人游戏供应商的刺激程度相媲美的 转轮游戏。”Danny Thomas 说道。
iLotto 的长期愿景非常明确，即为全球运营商提供引人入 胜且高效的数字彩票体验。公司在东南亚的扩张仅仅是 其迈向数字游戏领域全球化布局的起点。
Rootz Streamlines Onboarding and Compliance with iGaming Academy Partnership
Rootz 携手 iGaming Academy 简化入职流程并加强合规管理
Rootz is a trailblazer in the iGaming industry, known for crafting dynamic online casino platforms. With a rapidly growing team across Malta, Germany, and Ontario, Canada, the company has become a leader in delivering premium gaming experiences to a global audience. Operating in regulated markets, Rootz places strong emphasis on compliance and staff development.
The Need for a Comprehensive Training Solution
When Rootz partnered with iGaming Academy, the goal was clear: equip employees with the knowledge and skills to navigate iGaming’s complexities and meet regulatory requirements. For HR Business Partner Eugenia Sammut, training is both a professional duty and a personal passion. With a background in private education and HR, Eugenia knows strong training is key to success.
“As someone new to the iGaming industry, the starter courses I took gave me a great introduction and solid understanding of the sector,” Eugenia explained.
Training Solutions Delivered by iGaming Academy
iGaming Academy created a bespoke programme to support Rootz’s compliance and onboarding goals. Courses include:
AML and Responsible Gaming (RG): Foundation, Recap, MGA, GGL, and Ontario modules
Specialised Training: CRM, GDPR, Anti-Fraud and Payments, PCI DSS, Information Security
Industry Basics: Introduction to iGaming, Slot Games, Online Casino Management
Rootz 是 iGaming 行业的先驱，因打造充满活力的在线赌 场平台而闻名。该公司在马耳他、德国和加拿大安大略省的 迅速扩张，已成为向全球用户提供高品质游戏体验的领导 者。Rootz专注于受监管市场，始终重视合规性和员工发展。
对全面培训解决方案的需求
Rootz 与 iGaming Academy 合作的目标非常明确：为员工 提供应对 iGaming 行业复杂性的知识和技能，并满足各地 的监管要求。人力资源业务伙伴 Eugenia Sammut 认为，培 训既是她的职业职责，也是她的个人热情。拥有私立教育和 人力资源背景的她深知，强有力的培训是企业成功的关键。
“作为 iGaming 行业的新手，我参加的入门课程为我提供了 极好的入门指引和对行业的扎实理解，”Eugenia 表示。
iGaming Academy提供的培训方案
iGaming Academy 为支持 Rootz 的合规与入职目标，量身 打造了一套定制培训项目。课程包括：
- 反洗钱（AML）与责任博彩（RG）：基础课程、复习模块、马耳 他（MGA）、德国（GGL）及安大略省模块;
- 专业培训：客户关系管理（CRM）、通用数据保护条例 （GDPR）、反欺诈与支付、（支付卡行业数据安全标准 (PCI DSS)、信息安全;
- 行业基础：iGaming 概述、老虎机游戏、在线赌场管理。
该培训项目通过 iGaming Academy 的先进学习管理系统 （LMS）进行，具备自动提醒、实时报告和简便的内容管理 功能。
关键成果
此次合作取得了显著成效：
The programme runs via iGaming Academy’s advanced Learning Management System (LMS), with automated reminders, real-time reporting, and simple content management.
Key Achievements
The collaboration has delivered strong results:
High Completion Rates: Over 97.5% of staff completed AML, RG, and InfoSec courses
Improved Onboarding: Training helps new hires adjust to the sector and understand operations
Custom Course Allocation: Segmented content reduces unnecessary workload
Smooth Implementation of Plug-In Solutions
Rootz was among the first to adopt iGaming Academy’s plug-in features, ensuring smooth integration. Segmenting by jurisdiction and level made training more efficient.
“Assigning essential courses in the first month has eased new team members’ transition,” Eugenia noted.
Addressing Key Challenges
iGaming Academy helped Rootz:
- Simplify training with automation and updates;
- Strengthen compliance through targeted learning;
- Reduce redundant training with custom paths;
Eugenia praised the responsive support from account managers throughout the process.
Looking Ahead
Rootz is exploring features like the Policy Hub to streamline uploads and policy tracking. Eugenia also suggests allowing post-completion access to materials.
Recommendation
iGaming Academy is a trusted training and compliance partner, improving onboarding, course management, and staff readiness.
“iGaming Academy is a well-established provider for the industry, and I would be happy to recommend them,” Eugenia concluded.
- 课程完成率高：超过97.5%的员工完成了AML、RG和信息安 全相关课程；
- 优化入职流程：培训帮助新员工更快适应行业并理解公司 运营；
- 课程定制分配：内容按需划分，避免员工额外负担。
顺利实施插件解决方案
Rootz 是最早采用 iGaming Academy 插件功能，通过此插 件实现了培训系统无缝整合的公司之一。按司法辖区和岗位 层级分段，提高了培训效率。
“我们在新员工入职首月分配了核心课程，显著缓解了他们 的适应压力。”Eugenia 指出。
应对关键挑战
iGaming Academy 帮助 Rootz：
- 借助自动化和更新，简化培训流程；
- 通过针对性学习，强化合规性：
- 通过定制路径，减少重复培训。
Eugenia 对客户经理在整个合作过程中的高效响应与支持 表示赞赏。
展望未来
Rootz 正在探索使用如政策中心（Policy Hub）等功能，以简 化政策上传和追踪流程。Eugenia 还建议为完成课程的员工 提供后续访问材料的权限。
推荐意见
iGaming Academy 是一家值得信赖的培训与合规合作伙 伴，在入职、课程管理和员工准备度方面提供了显著提升。
“iGaming Academy 是业界久负盛名的服务供应商，我非 常愿意推荐他们。”Eugenia 总结道。
Richard Dennys, CEO of Game Lounge, an influential iGaming affiliate publisher based in Malta, expertly interprets the shifting landscape of online gambling. This article is based on a video interview in which Dennys discusses evolving player behaviours in cryptocurrency gaming and the broader impact of regulation and decentralisation.
\Digital Migration
Dennys notes an unmistakable transition within online gaming, driven largely by tightening regulations in traditional markets such as the UK and Germany. "What we see is as there's a new rule that comes into a market, there's a displacement effect of player behavior," he explains, referring to the ripple impact of regulation on gambling habits. With stricter affordability checks and operational restrictions, players are increasingly turning to crypto casinos and tokenized gaming platforms. Dennys explains that, despite intentions to enhance player safety, stringent regulation inadvertently fuels a shift toward less regulated offshore environments.
The reality of this digital migration is starkly illustrated by the surge in global online searches for crypto casinos, Germany and the UK leading significantly. This trend indicates a clear displacement effect: regulatory pressures do not cease gambling behaviours; they merely redirect them toward platforms with fewer safeguards.
\Generation Crypto
A key demographic reshaping the industry is Generation Z. Dennys describes these younger players as inherently comfortable with digital currencies, unlike their predecessors who approached cryptocurrency cautiously. With nearly 40% of under-thirties in the US engaging in cryptocurrency transactions, the barrier to entry for cryptobased gambling has drastically lowered. Dennys sees this familiarity not just as a preference but as a fundamental shift in player behaviour. "The preferences of the young players... they've grown up in a world where cryptocurrency is the norm," he notes, illustrating how generational attitudes are redefining the gambling experience.
Furthermore, he highlights an intriguing dimension to this digital adoption, its broad appeal. Far from being limited to male gamers, the crypto gaming community now encompasses significant female participation, notably in online bingo and lottery-style games. This demographic diversity signals a comprehensive shift, altering traditional perceptions of the typical gambler.
\Responsible Realities
While Dennys firmly supports regulatory oversight for responsible gaming, he cautions against overly restrictive measures that inadvertently push players into risky, unregulated spaces. Referencing Finland's proposed ban on gaming advertising, he stresses the critical difference between aggressive gambling promotions and affiliate companies like Game Lounge, which provide carefully vetted advice to consumers. Affiliates offer essential guidance, warning players about potentially fraudulent games and questionable crypto conversion schemes, thus protecting consumers from exploitation.
Game Lounge itself serves around one million monthly website visits across 80 sites globally, focusing purely on
Game Lounge 首席执行官 Richard Dennys 领 导这家总部位于马耳他的知名 iGaming 代理出 版公司，深入洞察在线博彩不断变化的格局。本文 基于一段视频采访，Dennys 在其中讨论了加密货 币博彩中玩家行为的演变，以及监管与去中心化 的广泛影响。
\数字迁移
Dennys 指出，在线博彩正在经历明显转型，这在 很大程度上是由英国和德国等传统市场监管收紧 所推动。“我们观察到，每当一个市场出台新规，玩 家行为出现位移效应，”他解释道，指的是监管对 博彩习惯的连锁反应。由于更严格的负担能力审 查和运营限制，玩家正越来越多地转向加密赌场 和代币化游戏平台。Dennys 解释称，尽管监管意 图是提升玩家安全，但严格的规则反而助长了玩 家向监管较少的离岸环境转移。
这一数字迁移趋势，通过全球对加密赌场的搜索 量激增得到生动体现，德国和英国尤为显著。这一 趋势清晰地表明：监管压力并未终止赌博行为，它 只是将其引导至缺乏安全防护的平台上。
\加密世代
重新定义行业的关键人群是 Z 世代。Dennys 描述 这些年轻玩家对数字货币天生熟悉，不像前辈那 样对加密货币持谨慎态度。在美国，近四成的三十 岁以下人群参与过加密货币交易，这大大降低了 进入加密博彩的门槛。Dennys 认为，这种熟悉不 仅是偏好，更是玩家行为的根本性转变。“年轻玩 家的偏好……他们成长于一个加密货币成为常态 的世界中，”他指出，说明世代观念正在重新定义 博彩体验。
此外，他还强调了这一数字采纳的一个有趣维 度——其广泛吸引力。不再仅限于男性玩家，女性 玩家如今也在加密博彩社区中占据重要地位，尤 其是在在线宾果和彩票类游戏中。这种人口多样 性表明，一场全面的变革正在改变传统投注者的 刻板印象。
\责任现实
虽然 Dennys 坚定支持负责任博彩的监管监督， 但他也警告称，过于严厉的措施反而会将玩家推 向高风险、无监管的领域。他以芬兰拟议中的博 彩广告禁令为例，强调应区分激进的博彩推广与 Game Lounge 这类代理公司所提供的经过严格 审核的消费者建议。代理为玩家提供重要指导，提 醒他们警惕可能存在欺诈的游戏和可疑的加密货 币兑换计划，从而保护他们免受剥削。
casino and online slots rather than sports betting. This specialisation allows Dennys a uniquely clear perspective on consumer trends and risks. His insights underline the need for regulators to differentiate responsibly crafted affiliate guidance from harmful promotional content.
Dennys expresses particular concern about the intersection of crypto and gambling, describing it as a potentially toxic combination. "You get an amount of money, it gets converted into cryptocurrency, and then it goes through an online casino with no KYC... and then the money just gets popped out with an invoice nice and clean on the other end," he recounts, highlighting the risks of unregulated digital gambling channels. He has encountered instances in which cryptocurrency transactions obscure illicit financial activities, facilitated by operators offering unchecked incentives without proper Know Your Customer (KYC) protocols. The ease of accessing these services, compounded by a lack of consumer protection once funds leave regulated financial institutions, presents a substantial risk to unwary players.
"Cryptocurrency is the norm, not the exception for younger
players."
Dennys urges regulators and industry stakeholders to engage more collaboratively. Affiliates, equipped with realtime data and market insights, could play an instrumental role in alerting authorities early to shifts in player behaviours and emerging risks. He cites Denmark as a positive example of balanced regulation, where clear rules foster coexistence and stability within the market.
\ Affiliate Influence
Ultimately, Dennys champions a balanced approach. He advocates for measured regulation designed to ensure player safety without unintentionally fuelling illicit gambling channels. Affiliates, he argues, are uniquely positioned to support regulators by offering data-driven insights into player behaviours, thereby fostering a safer, more transparent gambling environment.
Dennys’ approach at Game Lounge reflects his belief that successful affiliate publishing hinges on credible content and genuine consumer advice. "We feel we have a very strong role to play in trying to advise people and players that all they're trying to do is have fun and win a bit of money and not lose too much money," he concludes, affirming Game Lounge's commitment to ethical affiliation. With the continued rise of cryptocurrency gaming, he remains cautiously optimistic, recognising the opportunities it presents while remaining vigilant to the responsibilities it demands.
Game Lounge 每月在全球 80 个网站上接待约一 百万次访问，专注于赌场和在线老虎机，而非体育 博彩。这一专业化让 Dennys 对消费者趋势和风 险有着独到见解。他的观点强调，监管机构应区分 负责任的联盟建议与有害的推广内容。
Dennys 对加密与博彩的结合表示尤为关注，称 其可能构成“有毒组合”。“你拿到一笔钱，将其 转换成加密货币，然后通过没有 KYC 的在线赌 场流转……最后这笔钱就通过发票干净地出来 了，”他回忆称，指出无监管数字博彩渠道的风 险。他曾遇到过加密交易掩盖非法金融活动的 案例，这些活动由未实施 KYC 审查、却提供无管 控激励的运营商所推动。一旦资金离开受监管 金融体系，缺乏消费者保护的现实使玩家面临 重大风险。
Dennys 呼吁监管机构与行业利益相关者加强 协作。拥有实时数据与市场洞察的代理可在玩 家行为和新兴风险出现时及时向监管方预警。 他以丹麦为正面例证，指出该国平衡的监管政 策促进了市场的共存与稳定。
\代理影响力
Dennys 最终倡导一种平衡的监管方法。他支持为 确保玩家安全而设立的合理监管，同时避免无意 中助长非法博彩渠道。他指出，代理在提供基于数 据的玩家行为洞察方面具备独特优势，有助于打 造更安全、更透明的博彩环境。
Dennys 在 Game Lounge 所推动的方法，反映 出他对代理出版成功的信念——即建立在可信内 容与真实消费者建议之上。“我们认为，我们肩负 着重要责任，要帮助那些只是想娱乐一下、赢点小 钱、别输太多钱的玩家做出理智选择，”他总结道， 确认 Game Lounge 对道德代理的承诺。他对加 密货币博彩的持续增长持谨慎乐观态度，既看到 其带来的机遇，也警惕其背后的责。
Scan to watch Richard Dennys decode the crypto gaming revolution in this exclusive interview!
扫码观看 Richard Dennys 在独家专访中解读加密游 戏革命！
Borislav Marinov on bridging digital success with physical presence
Matthew Busuttil speaks with Borislav Marinov, Head of Land-Based Business Development at Amusnet, on leading the company’s land-based expansion and its strategic ambitions in Asia.
As Asia’s gaming landscape continues to expand at pace, global players are deepening their commitments to innovation and local relevance. Among them is Amusnet, a name long associated with online casino excellence. In an exclusive interview with SiGMA Asia Magazine, Borislav Marinov, Head of Land-Based Business Development, outlines how the company is channelling its digital pedigree into a strategically ambitious push into physical gaming environments.
\ A journey shaped by transformation
With close to a decade of experience in the gaming sector, Borislav Marinov’s professional arc is deeply entwined with the industry's evolution. Having started at EGT and later serving as Sales & Marketing Director at EGT Multiplayer Ltd, Marinov now spearheads global business development for Amusnet’s land-based operations.
“What drew me to this industry, and continues to inspire me, is its constant evolution,” Marinov notes. “It is incredibly rewarding to be part of teams developing cutting-edge technological solutions and bringing them to markets around the world.”
\From digital dominance to land-based leadership
For a brand synonymous with online gaming, Amusnet’s entry into the land-based vertical marked a pivotal moment. The initiative took root three years ago, culminating in the unveiling of its first-ever slot cabinet series, the Type S, at ICE London 2024. Developed entirely in-house, the debut signalled a new chapter for the company, one underscored by technical excellence and product refinement.
Matthew Busuttil 对话 Borislav Marinov， Amusnet 实体业务发展主管，探讨他如何引领公司开展实体 扩展，并详述其在亚洲的战略雄心。
随着亚洲博彩版图的快速扩展，全球各大参与者正在加 大在创新和本地化方面的投入。其中，长期以来与在线 娱乐场卓越表现密切相关的 Amusnet，正在将其数字基 因引入充满雄心的实体博彩环境。Boris Marinov 在接受 《SiGMA 亚洲杂志》独家专访时，讲述了这一转型之路。
\转型之路
拥有近十年博彩行业经验，Boris Marinov 的职业轨迹 与行业的发展紧密相连。他的职业生涯始于 EGT，随后担 任 EGT Multiplayer Ltd 的销售与市场总监，如今则领导 Amusnet 实体业务的全球拓展。
“吸引我进入这个行业并持续激励我的是它不断变化的 本质，”Marinov 表示。“能参与开发前沿技术解决方案的 团队，并将其推向全球市场，这种经历令人非常满足。”
\从数字主导迈向实体引导
作为在线博彩领域的标志性品牌，Amusnet 进入实体市 场是一个关键转折点。这一计划始于三年前，并在 2024 年伦敦 ICE 展上推出其首款自研老虎机机柜系列 Type S，标志着公司一个崭新篇章的开启，以技术卓越与产品 精进为核心。
“这一转型远非表面文章，”Marinov 回顾道。“今年我们 开始大规模生产并开展国际分销，已在东欧成功安装。在 巴塞罗那 ICE 展上，我们获得了覆盖未来六个月的订单， 并推出了55J机柜——一款55英寸曲面屏设计，旨在提升 玩家沉浸感。”
这些里程碑充分证明了 Amusnet 将其线上优势成功转 化为实体娱乐场体验的能力。
\大胆转型背后的战略逻辑
进入实体博彩的原因非常明确：多元化。在欧洲和拉 丁美洲线上市场实现强劲增长，尤其是在疫情期间之 后，Amusnet 希望将其游戏开发专业能力应用于一个互 补的领域。
“将我们最受欢迎的游戏引入实体赌场是顺理成章的演 进，”Marinov 说道。“这使我们能够触达更广泛的受众，并 在各接触点强化品牌认同。”
\从代码到机柜的质量保障
对于任何数字优先的公司来说，进入实体领域所面临的关 键挑战是如何保持质量一致性。对 Amusnet 来说，答案在 于协同。其专属实体业务部门拥有约130名专业人员，与线 上开发团队紧密协作，以确保性能与创新的统一标准。
“我们团队中的许多专家，包括我本人，都深耕于实体产 品开发领域，”Marinov 解释说。“这种连续性让我们得以 打造出不仅符合行业标准、甚至超越期望的产品系列。”
\为亚洲量身打造
亚洲是 Amusnet 增长蓝图中的重点市场，但进入这个多
元且监管复杂的地区需要的不仅是产品 卓越。公司已经实施了坚实的本地化战 略，首站选择了在监管明确、市场成熟的 菲律宾。
“设立区域办事处和招募本地人才是我 们策略的核心，”Marinov 分享道。“这种 地缘靠近性让我们能更贴近文化偏好与 监管要求，确保产品的相关性与共鸣。”
\以玩家为中心的设计理念
谈及硬件策略，Marinov 强调欧洲工艺 与运营商反馈的结合。公司来自保加利 亚——欧洲博彩业的重要枢纽，享有精密 工程的传承优势。
“我们的 Type S 机柜是为特定目标而设 计的，”Marinov 表示。“从27英寸全高清 显示器到全新的55英寸J曲面屏，我们注 重沉浸式视觉设计，同时兼顾耐用性与用 户舒适性。每一个细节都旨在增强玩家体 验。”
\通过可持续性实现负责任的创新
Amusnet 的实体扩展也体现出其对可持 续性的日益重视。公司总部位于索菲亚， 采用闭环式生产模式，符合欧盟环境指 令。在内部制造、ISO 9001 合规以及与认 证绿色供应商的合作，构成其可持续承诺 的支柱。
“可持续性不是营销口号，而是我们运营 的一部分，”Marinov 坚定表示。“我们认 为，创新必须与责任并行。”
\以亚洲为核心的五年战略蓝图 展望未来，Amusnet 的战略目标聚焦于可 持续规模化与持续创新。在保加利亚、塞 尔维亚和罗马尼亚完成成功部署后，接下 来的蓝图包括在 2025 年拓展至西欧、南 塞浦路斯、巴尔干和拉丁美洲。
“亚洲是我们的战略优先项，”Marinov 强调道。“其充满活力的博彩生态系统与 我们的能力高度契合。通过即将推出的 VIP Type S 机柜、新型多人游戏格式和增 强型彩金系统，我们已准备好以一套兼具 深度、创新性和灵活性的解决方案吸引运 营商。”
\打造长期影响力 在一个敏捷与真实性至关重要的行业 中，Amusnet
的实体拓展不仅仅是多元化 的举措，更是一种战略意图——统一其数 字与实体业务于统一品牌体验之下，体现 未来一体化赌场娱乐的趋势。
随着亚洲持续崛起为博彩强区，Boris Marinov 的远见与 Amusnet 的前瞻性投 资无疑标志着一次及时而审慎的市场切 入，其核心在于创新、质量与可持续增长。
“The transition has been anything but superficial,” Marinov reflects. “This year marked the start of mass production and international distribution, with successful installations across Eastern Europe. At ICE Barcelona, we secured orders covering the next six months and introduced our 55J cabinet, a 55-inch curved model designed to elevate player immersion.”
These milestones are a testament to Amusnet’s capacity to transfer its online credentials into tangible, in-venue experiences.
\Strategic rationale behind a bold move
The rationale for expanding into land-based gaming is clear: diversification. Having achieved substantial online growth across Europe and Latin America, particularly during the pandemic, Amusnet sought to leverage its game development expertise in a complementary space.
“Bringing our most popular titles to brick-and-mortar casinos was a natural evolution,” says Marinov. “It enables us to engage a broader demographic and strengthen brand affinity across all touchpoints.”
\Sustaining quality from code to cabinet
A critical challenge facing any digital-first company entering physical spaces is maintaining the consistency of quality. For Amusnet, the answer lies in synergy. Its dedicated land-based division, comprising around 130 professionals, collaborates closely with the online development team to ensure uniform standards in performance and innovation.
“Many of our experts, myself included, have deep roots in land-based product development,” Marinov explains. “This continuity has enabled us to engineer a product line that not only meets industry expectations but actively raises them.”
\Calibrated for Asia
Asia is a focal point in Amusnet’s growth trajectory, but entering such a diverse and regulated market demands more than product excellence. The company has implemented a robust localisation strategy, beginning with a targeted presence in the Philippines, a jurisdiction known for its maturity and regulatory clarity.
“Establishing regional offices and recruiting local talent are central to our approach,” Marinov shares. “This proximity allows us to tailor our game portfolio to cultural preferences and regulatory realities, ensuring relevance and resonance.”
\Engineering player-centric design
In discussing Amusnet’s hardware strategy, Marinov points to a blend of European craftsmanship and operator input. Hailing from Bulgaria, a significant hub in Europe’s gambling sector, the company benefits from a heritage of engineering precision.
“Our Type S cabinets are designed with purpose,” Marinov notes. “From 27-inch Full HD monitors to the new 55-inch J-curved displays, we focus on immersive visual design without compromising on durability or user comfort. Every detail is intended to amplify the player experience.”
\Responsible innovation through sustainability
Amusnet’s land-based expansion also reflects a growing emphasis on sustainability. Operating out of its Sofiabased headquarters, the company follows a closedloop production model aligned with EU environmental directives. In-house manufacturing, ISO 9001 compliance, and partnerships with certified green suppliers form the backbone of this commitment.
“Sustainability is not a marketing message, it is embedded in our operations,” Marinov affirms. “We believe innovation must align with responsibility.”
\ A five-year roadmap with Asia in focus
Looking ahead, Amusnet’s strategic objectives are anchored in sustainable scale and ongoing innovation. Following successful deployments in Bulgaria, Serbia, and Romania, the roadmap includes expansion into Western Europe, South Cyprus, the Balkans, and Latin America throughout 2025.
“Asia is a strategic priority,” Marinov emphasises. “It's vibrant gaming ecosystem aligns perfectly with our capabilities. With products like the upcoming VIP Type S cabinet, new multiplayer formats, and enhanced jackpot systems, we are ready to engage operators with a suite that combines depth, innovation, and flexibility.”
\Positioned for long-term impact
In an industry where agility and authenticity are paramount, Amusnet’s land-based push represents more than diversification. It signals a strategic intent to unify its digital and physical footprints under a cohesive brand experience, one that speaks to the future of integrated casino entertainment.
As Asia continues to assert itself as a powerhouse region, Borislav Marinov’s vision and Amusnet’s proactive investment mark a timely and measured entry into a market primed for innovation, quality, and sustainable growth.
升级与全球化
Levelling up and going global
In conversation with Naomi Day, founder and CEO of InOut Games, Vladislav Mstoian details the company’s immense growth over the past year, highlighting the importance of transparency in iGaming.
In an industry saturated with recycled slots and stale crash mechanics, InOut Games is betting big on something new. “We design for players who grew up on video games, not one button gambling,” says founder Vladislav. This dedication to creativity, transparency and bold global thinking is what sets InOut Games apart in a crowded market.
\Crafting unique experiences
InOut Games has seen vast growth within the last year, reaching millions of players worldwide, merging the adrenaline of crash mechanics with the dopamine hit of arcade play. “We’re not just building games, we’re creating experiences.”, Vladislav says. Flagship titles like Chicken Road, Hamster Run and Battle Trades bring that vision to life. Chicken Road, nominated for Best Crash Game at SiGMA Africa, fuses humour and bright visuals that pop on mobile. “It’s a nostalgic concept,” says Vladislav. “The nomination was a great validation that we’re heading in the right direction.”
Meanwhile, Hamster Run came from a moment of spontaneous creativity, emerging almost by accident during a brainstorming session. It quickly turned into a team favourite during testing, “Some of our team couldn’t stop playing it, even during lunch,” Vladislav says. The game's unexpected origins reflect InOut’s approach to development where the best ideas come from passion and a willingness to have fun.
These memorable titles are part of InOut’s DNA. “We don’t want to be another B2B studio re-skinning the same old mechanics,” he says. “We build what we’d want to play ourselves.”, a philosophy running through every release with a commitment to making games that feel personal, not mass produced
\Built on trust
Every game is built with Provably Fair technology, enabling players to independently verify each round. “In crypto gaming, trust is everything.”, Vladislav emphasises. The company openly publishes RTPs of 95–98%, uses certified random number generators and includes detailed rules, feature breakdowns and bonus mechanics. “We’ve prioritised honesty and transparency from the start, which unfortunately, is still rare in this industry.” InOut stands out by making trust a tangible part of every player's experience. This openness strengthens player trust and helps operators too, “It’s easier for them to attract and retain users when they can say, ‘Here’s proof the game is fair.’”.
在与InOut Games创始人兼首席执行官娜奥米・戴（Naomi Day）的对 话中，弗拉迪斯拉夫・姆斯托扬（Vladislav Mstoian）详细讲述了公司
过去一年的飞速发展，并强调透明化在电子游戏（iGaming）领域的重 要性。
在一个充斥着换皮老虎机（重新包装的老虎机游戏）和陈旧小游戏机制（持 续增长直至“崩盘”，玩家需在崩盘前提现）的行业里，InOut Games正全 力押注新事物。“我们为玩着电子游戏长大的玩家设计产品，而不是为‘一 键赌博’的用户。”创始人弗拉迪斯拉夫表示。对创意、透明度和大胆全球化 思维的坚持，正是InOut Games在激烈的市场竞争中脱颖而出的关键。
\独树一帜
InOut Games在过去一年实现了跨越式增长，全球玩家数量达数百万。
其产品将碰撞机制的刺激感与街机游戏的多巴胺反馈巧妙融合。“我 们不只是在做游戏，更是在创造体验。”弗拉迪斯拉夫说。旗舰游戏《小 鸡快跑》（Chicken Road）、《仓鼠狂奔》（Hamster Run）和《战斗交易》 （Battle Trades）正是这一理念的生动实践。
《小鸡快跑》：入围SiGMA非洲展“最佳碰撞游戏”，以幽默风格及明亮 视觉在移动端脱颖而出。“这是一个充满怀旧感的概念，”弗拉迪斯拉夫 说，“此次入选印证了我们走在正确的道路上。”
《仓鼠狂奔》：诞生于一次头脑风暴中的偶然灵感，其在测试阶段便成 为团队最爱。“有的同事甚至一边吃午饭一边玩，”弗拉迪斯拉夫笑着 说，“游戏的意外诞生折射出我们的开发理念——最好的创意源于热爱 和对趣味的追求。”
这些令人印象深刻的作品构成了InOut的生命体系。“我们不想成为又一 个靠换皮旧机制混迹的B2B工作室，”他强调，“我们只做自己想玩的游 戏。”这一理念贯穿每一款产品，拒绝批量生产，专注打造有温度的作品。
\诚信至上
每款游戏均采用“可验证公平”（Provably Fair）技术，玩家可独立验证 每一轮的结果。“在加密游戏中，信任就是一切。”弗拉迪斯拉夫强调。公 司公开公布95%-98%的返还率（RTP），使用经过认证的随机数生成器， 并提供详细规则、功能拆解和奖励机制。“我们从创立之初就将诚实和 透明作为核心——遗憾的是，这在行业内仍属稀缺。”
这种开放与透明不仅获得了玩家的信任，也为运营商带来便利：“当他 们能说出‘这是公平游戏的证明’时，吸引和留存用户就更容易了。”
\跨越国界
InOut Games正在全球范围内崭露头角，而亚洲则成为突出增长极。“像 《仓鼠狂奔》这样的游戏在亚洲很受欢迎，移动端优化完全契合当地用 户的日常习惯。”弗拉迪斯拉夫指出，“在亚太地区，我们的目标锁定日 本、韩国和印度——一旦监管稳定，我们就会进入。”工作室甚至正与某 亚洲大型运营商联合开发独家游戏，尽管细节尚未公开，但弗拉迪斯拉 夫透露：“这是基于对本地用户进行深入了解后的深度合作，我们对此 充满期待。”这印证了InOut的全球化策略——绝不是“一刀切”，而是在 相关区域进行深入发掘。
谈及加速全球布局的关键，弗拉迪斯拉夫提到与SoftGamings、SoftSwiss等头部聚合平台的合作：“合作伙伴帮我们打开了渠道，但真正让 我们获得关注的是游戏本身。突然之间，各地运营商都开始注意到我 们。”优质产品迅速触达多元用户，同时建立了品牌可信度。
他将增长归因于三个核心要素：创新、发行、速度。通过在红海市场中打 造差异化产品，并与领先平台合作，工作室得以在多地区快速扩张。这 种敏捷的策略正是InOut跻身全球竞争者的关键。
\玩家至上
“我们希望成为被玩家点名寻找的工作室——InOut Games应该意味 着乐趣、公平和创新。”弗拉迪斯拉夫说。
从病毒式传播、主播推荐到粉丝自创内容，这一愿景正在迅速成真。“五 年后，我们希望人们仍说：‘InOut Games？那是潮流引领者，他们总能 带来新东西。’”从公司当前的发展势头来看，这个目标已触手可及。
\Breaking boundaries worldwide
InOut Games is gaining traction across the globe, with Asia emerging as a standout region. “Games like Hamster Run resonate there. Mobile optimised games fit daily habits perfectly,” Vladislav notes. “In Asia-Pacific, we’re targeting Japan, South Korea and India, once regulation stabilises.” The studio is even co-developing an exclusive title with a major Asian operator. While details are still under wraps, Vladislav hints that the project is shaped by local audience insights. “We can’t reveal too much yet but what I can say is that it’s a truly collaborative effort, one we’re extremely excited about.” This partnership reflects InOut’s commitment to regional relevance, proving that global expansion does not mean one size fits all.
Partnerships prove instrumental in accelerating global presence, “Partnering with major aggregators like SoftGamings and SoftSwiss gave us reach,” Vladislav explains. “But our games gave us relevance. Suddenly, operators everywhere started paying attention.”, instantly placing their titles in front of diverse audiences and building brand credibility.
“We don’t want to be another B2B studio reskinning the same old mechanics. We build what we’d want to play ourselves.”
Vladislav notes three elements as integral to this growth: novelty, distribution and speed. By creating games that stand out in a crowded market and partnering with leading aggregators, the studio was able to scale rapidly across multiple regions. This agile approach has been key to turning InOut into a truly global contender.
\Player first ethos
“We want to be the studio players ask for by name, InOut Games should mean fun, fairness and fresh ideas.” Vladislav says.
With viral clips, streamer shoutouts and fan created content, that vision is quickly becoming reality. “Even five years from now, we want people to say: ‘InOut Games? Those are the trendsetters, they always bring something new.’” And judging by the company’s momentum, that future is fast approaching.
Vladislav Mstoian is the founder of INOUT, a fast-growing game studio in the iGaming and SkillGames sector. With a passion for gaming since childhood, Vladislav began launching digital projects as early as age 12. He gained hands-on experience in the CS:GO ecosystem, both as a player and admin, which laid the foundation for INOUT’s launch in 2019. Under his leadership, the studio has grown to 150,000+ daily users and received international recognition. Vladislav is known for his commitment to innovation, transparency, and building games that resonate with a new generation of players.
Jumbo Technology at 25: Bridging Legacy and Innovation in a New Era of Online Entertainment
Matthew Busuttil sits down with Jerry Hu and Jim Li, Regional Business Development Managers at JUMBO Technology, to explore the company’s 25-year legacy in land-based gaming and its bold new chapter in Asia’s iGaming frontier.
As JUMBO Technology celebrates its 25th anniversary in 2025, the company finds itself at a pivotal juncture, one that sees a seasoned land-based entertainment equipment powerhouse confidently entering the online entertainment sector with renewed ambition, regional focus, and a vision shaped by decades of industry experience. Speaking to SiGMA, Regional Business Development Managers Jerry Hu and Jim Li offered insight into JUMBO’s digital transformation strategy, its evolving value proposition for operators, and its long-term commitment to shaping the future of entertainment across Asia.
\Marking 25 years of JUMBO
For JUMBO, the 25-year milestone is not simply a retrospective celebration but a forward-looking declaration of intent. “It’s a launchpad for the future,” say Hu and Li. The company has built its reputation on reliability, player-centric design, and hardware innovation in the land-based space. Now, that same DNA is fuelling its move into online entertainment. Internally, this milestone underscores the importance of reinvention, with teams focused on developing more integrated and engaging solutions across channels. Externally, the transition signals JUMBO’s readiness to meet digital demands head-on, taking decades of operational excellence and applying it to the fast-paced world of online entertainment.
\Strategic entry into iGaming: why now?
Timing has been critical to JUMBO’s digital debut. With the Philippine government opening its doors to legal online platforms, the company identified a compelling inflexion point. “We’ve had a strong presence in the Philippines for over a decade,” they explain. “The regulatory shift presented a natural opportunity for us to capitalise on our local knowledge and extend our offering digitally.”
Importantly, this transition has not been rushed. Leveraging 25 years of operational insight, JUMBO undertook comprehensive market analysis and invested heavily in platform integrity to ensure regulatory alignment and sustainable scalability from day one.
\Five-year vision: localised, compliant, player-first
JUMBO’s online strategy is underpinned by three core pillars: localisation, compliance, and user satisfaction. “Our vision is to
become a driving force in the Philippine online entertainment sector,” the team affirms. The five-year roadmap includes sustained investment in content tailored to regional preferences, regulatory agility, and a focus on seamless user journeys across devices and channels.
While growth is a priority, leadership, not just scale, is the endgame. JUMBO’s approach is rooted in sustainable operations, ethical conduct, and delivering a user experience that retains the essence of its land-based origins while embracing the convenience of digital.
\Bridging physical and digital play
A standout element of JUMBO’s strategy lies in its omnichannel approach. “With over 25 years in land-based, we understand what players enjoy,” Hu and Li note. This insight is now being repurposed into a connected entertainment ecosystem, where the same titles can be enjoyed both on the casino floor and online.
This strategic alignment ensures consistency in gameplay, branding, and user expectations, helping JUMBO maintain loyalty across platforms while attracting digital-first demographics. The emphasis is not merely on adapting content to mobile screens, but on creating a fluid entertainment experience that respects and enhances player habits.
\The Philippines as the launchpad
While JUMBO’s ambitions extend across Asia, the immediate spotlight remains on the Philippines. Years of groundwork have informed a deep understanding of player preferences, cultural nuances, and regulatory constraints. This regional insight informs everything from product design and promotional campaigns to user interface considerations.
“Our approach is to tailor every aspect of our online proposition to resonate with local audiences,” the company notes. This includes developing content that reflects regional storytelling, festivals, and user experience, ensuring JUMBO remains contextually relevant and commercially competitive.
\Hardware heritage meets digital agility
JUMBO’s hardware and systems legacy give it a distinct edge in the digital sphere. It's proven jackpot system, widely trusted in land-based operations, has now been adapted for online use, retaining the same levels of reliability, transparency, and user engagement.
The company offers cross-platform features such as shared jackpots and unified player tracking by integrating these backend capabilities with digital frontends. This not only enhances continuity but reinforces the trust that players and operators have placed in JUMBO for decades.
\Partner-first philosophy: collaboration as a differentiator
In a crowded online entertainment landscape, JUMBO’s approach to partnerships is a defining strength. “We prioritise co-development and shared growth,” the team explains. Rather than offering one-size-fits-all solutions, the company
JUMBO
科技 25 周年：
在亚洲数字进化中连接传统与创新
尊博科技25週年：連結傳承與創新，邁向亞洲線上 娛樂新紀元《SiGMA》專訪尊博科技區域業務發展 經理Jerry Hu與Jim Li，深度探討這家企業從實體 遊戲設備機台跨足線上娛樂領域的戰略轉型與願 景藍圖。
\25年歷程：邁向未來的跳板
2025年，尊博科技迎來成立25週年。這不僅是回顧 歷史的時刻，更是宣示未來的契機。這位經驗豐富 的實體遊戲設備機台強者，正穩健自信地進軍線上 娛樂領域。
Jerry與Jim表示：「這是一個全新啟程的跳板。」尊 博科技在實體領域憑藉可靠性、以玩家為中心的設 計贏得聲譽。如今，這項基因正推動其進軍線上娛 樂領域。對內，團隊以此為契機，積極推動整合創 新；對外，則展現將營運實力延伸至快節奏的線上 娛樂領域的準備。
\策略性切入線上娛樂：為何選擇現在？ 團隊指出：當前，正值時機成熟。隨著菲律賓政府開 放合法線上平台，尊博憑藉深耕十餘年的市場基 礎，找到進軍線上的最佳切入點。「落地深耕讓我們 能以最適合的模式推動數位化轉型，完成全通路佈 局策略」。
進軍線上非一時衝動，而是以25年經驗為基礎，進 行完整的市場研究與平台整合建設，確保一開始即 具備可擴展性與永續發展性。
\五年藍圖：本地化、合規、以玩家為本
尊博的線上戰略圍繞三大核心：本地化、合規、用戶 體驗。團隊表示「我們希望成為菲律賓線上娛樂的 核心力量」。未來五年將持續投資符合市場喜好的 內容、靈活的調整與無縫的跨裝置娛樂體驗。
在追求成長的同時，更重視領導力與延續性，並透 過數位轉型延續Land-based，打造兼具穩定與便 利的娛樂體驗。
\全通路連結：打通實體與數位娛樂 全通路策略是尊博技術佈局的一大亮點。Jerry與 Jim指出：「我們了解玩家喜歡什麼」這份理解正轉 化為線上與線下皆可共享的互通娛樂體驗。
透過統一品牌、玩法與平台表現，尊博能維持原有 用戶忠誠度，同時吸引新一代數位玩家，打造順暢 而沉浸的娛樂旅程。此次在國際展會上的亮相，更 邀請全球業界夥伴共同見證其傳承與創新的深度 融合。
\菲律賓作為首發市場
儘管放眼亞洲市場，但目前首要重心仍在菲律賓。
works closely with operators to create tailored platforms that reflect business-specific goals and market realities.
This consultative model, backed by long-standing industry insight, positions JUMBO as more than a supplier; it is a strategic partner offering scalable, adaptive solutions aligned with each client’s trajectory.
\JUMBO’s strategic positioning
JUMBO sees the Asian market continuing its upward trend, driven by increased mobile penetration, evolving consumer behaviours, and regulatory developments. The company is committed to maintaining its leading position in the Philippines while exploring high-growth opportunities in neighbouring markets.
“JUMBO aims to be a key contributor to the evolution of digital entertainment in Asia,” Hu and Li conclude. With a blend of heritage, innovation, and regional acuity, the company is uniquely positioned to define the next chapter of entertainment in the region, both online and off.
多年在地經營累積深厚文化與監管理解，貫穿於產 品設計、行銷活動與用戶介面等層面。公司表示：「 我們的理念是打造讓當地玩家有共鳴的線上內容」 。從在地節慶、故事元素到遊玩偏好，尊博致力於文 化貼合與商業競爭力的雙重達成。
\硬體傳承與數位敏捷的融合 尊博在硬體與系統端的深厚基礎為其在線上領域 創造優勢。其廣受信賴的彩金系統已成功轉化至線 上平台，保持原有的穩定性與互動樂趣。例如共享 彩金、玩家追蹤等功能，皆可跨平台實現，進一步鞏 固用戶對尊博品牌的信任。
\夥伴優先：合作共贏的策略
在競爭激烈的市場中，團隊表示：以合作共創為核 心價值。「我們重視共同開發與共享成長」。與其提 供通用型解決方案，更傾向於與營運商密切合作， 共同打造符合其商業目標與市場實際的平台。這種 深度參與式合作模式，使尊博成為客戶的成長夥 伴，而不只是技術供應商。此次展會更是公司展示 其合作精神與專業深度的重要契機。
\亞洲戰略定位
尊博觀察到亞洲市場將持續成長，主因在於行動裝 置普及、用戶習慣演變與監管逐漸清晰。公司將穩 固菲律賓領先地位的同時，進一步開拓周邊潛力市 場。
Jerry與Jim總結：「尊博科技致力於推動亞洲數位 娛樂的下一個階段。」憑藉傳承、創新與洞察力，公 司正全力定義未來線上與線下娛樂的整體藍圖。
Built Differently, Played Smarter
与众不同，智赢未来
Imagine Live, the connoisseur’s pick in live casino entertainment, is redefining the sector through strategic expansion, meticulous localisation, and refined leadership, as CEO of Imagine Live and Deputy CEO of Digitain, Martin Martirosyan met with Rami Gabriel to share the company’s global ambitions and philosophy.
\The Champions League Mindset
At the heart of Imagine Live’s strategy is a singular ambition: to become the world’s foremost supplier of live casino games. Martirosyan likens the company’s approach to that of a football club with Champions League aspirations-establishing a presence in the topflight, then consistently performing to remain among the elite. Each year, the team expands its game portfolio, forges new partnerships, and enters additional regulated markets, all while maintaining a disciplined, adaptive approach that is revisited and refined at the close of every ‘season’.
\Informed
Leadership, Strategic Growth
Martirosyan’s background is a study in rigour and adaptability. With a PhD in Economics and a distinguished career in banking and risk management, he brings a methodical, structured approach to the dynamic world of iGaming. His experience at HSBC and Digitain Group
Imagine Live 是真人赌场娱乐领域 的行家之选，正通过战略扩张、深度 本地化以及卓越领导力重新定义整 个行业。Imagine Live 首席执行官 兼 Digitain 副首席执行官 Martin Martirosyan 近日与 Rami Gabriel 会面，分享了公司的全球宏图与发 展理念。
\冠军联赛的思维模式
Imagine Live 战略的核心是一项明 确的目标：成为全球首屈一指的线 下赌场游戏供应商。Martirosyan 将 公司的发展比作一支志在欧冠的足 球俱乐部——首先跻身顶级联赛，然 后持续高水平发挥，确保稳居精英 之列。每一年，团队都会扩展游戏组 合、建立新合作关系并进入更多受监 管市场，同时坚持有纪律且灵活的方 式，每个“赛季”结束时都会进行复 盘与优化。
\睿智领导，战略增长
Martirosyan 拥有经济学博士学位， 并曾在银行业及风险管理领域有着 卓越的职业经历，为他带来了严谨而 有条理的工作方法。这种方法在瞬息 万变的 iGaming 行业中尤为宝贵。
他曾在汇丰银行与 Digitain Group
任职，深知合规、预测与风险控制的 重要性——这些素质对于应对多司 法辖区运营及复杂法规至关重要。
正是这一基础，使 Imagine Live 能 够自信扩展，在稳健运营架构之上 激发产品团队的创新活力。Martirosyan 的领导风格注重赋权与信 任，并推行开放办公政策，确保创意 与商业成功齐头并进。
\超越翻译：技术融合经验 线下赌场技术经历了翻天覆地的变 化，从 Flash 平台转向完全响应式 的 HTML5 环境，如今移动端已成 为主要交易渠道。Imagine Live 并 不满足于跟随潮流，而是积极预判 全球科技趋势，确保专家团队活跃 于各大贸易展会与创新中心。
然而，真正让 Imagine Live 与众不 同的，是其对直播工作室的整体设 计理念。公司不仅关注玩家看到的 画面，更重视镜头背后的细节。这种 理念营造出和谐的工作环境，提升 员工士气和产品质量。合作伙伴一 致称赞 Imagine Live 工作室的卓 越标准，正是这一理念的最佳证明。
对 Imagine Live 来说，本地化绝非 表面功夫，而是一项以玩家为本的 务实策略。公司在格鲁吉亚与罗马 尼亚等市场的运营足见其用心—— 配备母语荷官、地区特色制服与文 化氛围浓厚的直播间布景，确保玩 家宾至如归。甚至筹码面值与投注 结构也根据当地习惯精准调整，营 造跨越语言的无缝体验。
has instilled a focus on compliance, forecasting, and risk mitigation-qualities that are indispensable when navigating the complexities of multi-jurisdictional operations and regulatory landscapes.
This foundation enables Imagine Live to scale with assurance, building upon robust operational frameworks while empowering its product teams to innovate. Martirosyan’s leadership is characterised by empowerment, trust, and an open-door policy, ensuring that creativity and commercial success flourish in tandem.
\Beyond Translation: Technology Meets Experience
The evolution of live casino technology has been dramatic, transitioning from Flash-based platforms to fully responsive HTML5 environments, with mobile now accounting for the lion’s share of transactions. Imagine Live is not content to merely keep pace; the company actively anticipates global tech trends, ensuring its experts are present at key trade shows and innovation hubs.
What distinguishes Imagine Live, however, is its holistic approach to studio design. The company invests as much care in what happens behind the camera as in what is visible to the player. This results in a harmonious environment that enhances both staff morale and product quality. Partners consistently remark on the exceptional standard of Imagine Live’s studios-a testament to this philosophy.
For Imagine Live, localisation is not a superficial exercise but a deeply practical, player-first strategy. The company’s commitment is evident in its tailored approach to markets such as Georgia and Romania, where native-speaking dealers, region-specific uniforms, and culturally attuned studio décor ensure players feel at home. Even chip values and betting structures are calibrated to local expectations, creating a seamless, intuitive experience that transcends language.
\Purpose
Over Volume
The challenge in live gaming is not space or infrastructureImagine Live’s studios in Yerevan are ample and state-of-theart-but in crafting games that truly resonate. The company’s philosophy is to build with purpose, prioritising quality over quantity. Upcoming releases are meticulously developed, with the aim of delivering titles that players love, operators trust, and the industry remembers.
Games such as “Robin the Fair,” “Dynamite Roulette,” and networked Blackjack tables exemplify this approach, combining engaging mechanics with cinematic production values and professional hosts. The result is a portfolio that is both diverse and distinctive.
Imagine Live’s vision for the future is shaped by a clear understanding of its role as a B2B provider. The focus is on empowering partners through built-in marketing and retention tools, a robust back office for analytics, and scalable technology that streamlines content launches. The company’s embrace of artificial intelligence-such as the Dealer Performance Tracker-demonstrates a commitment to continuous improvement and operational excellence.
\A Philosophy of Possibility
Martirosyan’s guiding principle is simple yet profound: “Nothing is Impossible.” This mindset, coupled with a passion for the craft and a culture of support, has propelled Imagine Live to the forefront of the sector. As the company continues its expansion across Europe, the UK, Asia, and beyond, its disciplined yet creative approach is set to leave a lasting mark on the live casino landscape.
In the world of live gaming, where the stakes are high and the margins for error slim, Imagine Live stands apart-not through spectacle or excess, but through a quiet mastery of detail, delivery, and partnership.
Come experience innovaction in action,
visit Imagine Live at Booth 2015
and see what the future of live gaming looks like
\精于品质，胜于数量
在现场游戏领域，挑战并非空间或设施——Imagine Live 位于埃 里温的直播工作室先进且充足——真正的难点在于打造能够引 发共鸣的游戏。公司的理念是有目的地构建游戏，始终将质量置 于数量之上。即将上线的新作皆经过精心打磨，力求成为玩家喜 爱、运营商信任、行业铭记的精品之作。
如《Robin the Fair》、《Dynamite Roulette》及联网二十一点等 游戏正体现了这一理念，兼具引人入胜的机制、电影级制作效果 与专业主持人风采，构建出风格独特、内容丰富的游戏矩阵。
Imagine Live 对未来的愿景，建立在其作为 B2B 供应商的清晰 定位之上。公司致力于通过内建的营销与留存工具、强大的后台 分析系统以及可扩展的技术架构赋能合作伙伴，加速内容上线流 程。公司还积极拥抱人工智能技术，例如“荷官表现追踪器”，体现 了其持续优化与卓越运营的承诺。
\信念驱动可能
Martirosyan 的座右铭简单却深刻：“没有什么不可能。”正是这 一信念，加上对行业的热爱与支持性文化，推动 Imagine Live 成 为线下赌场领域的佼佼者。随着公司继续扩张至欧洲、英国、亚 洲及更广泛市场，其严谨而富有创造力的运营方式，必将在行业 中留下深远印记。
在高风险、容错率低的现场游戏世界中，Imagine Live 并非靠浮 华或夸张取胜，而是凭借对细节、执行与合作的极致掌控脱颖而 出。欢迎亲临 2105 展位，亲身感受现场游戏的未来，体验创新 的力量。
SiGMA Americas Awards: São Paulo sets the stage for LatAm’s top innovators
SiGMA 美洲奖：圣保罗为拉美地区的顶级创新者搭建舞台
Held at the sophisticated Tokio Marine Hall in Vila Cruzeiro, São Paulo, the ceremony celebrated excellence across 26 categories, honouring standout achievements in areas such as affiliation, media, and game creation. Winners were selected through a combination of public votes and expert input from a panel of judges representing various corners of the industry.
The evening opened with a lively reception, where a live band set the mood before guests were ushered to their seats. Throughout dinner, traditional Brazilian dancers, drummers, and acrobats added a vibrant splash of colour and culture to the night’s festivities. Hosted by Maxine Formosa and Mark Borg, the SiGMA Americas Awards were generously supported by BETCONSTRUCT, a leading technology and service provider for both online and land-based gaming sectors.
颁奖典礼在圣保罗 Vila Cruzeiro 精致的 Tokio Marine Hall 举行，表彰了 26 个类别的卓越 成就，表彰了在代理、媒体和游戏创作等领 域的杰出成就。获奖者由公众投票和代表行 业各个领域的评审团专家意见相结合选出。
这些评委包括：Itai Hadas（VELI Group 首 席执行官）、Mario Fiorini（IGA Group 董事 兼联合创始人）、Roger Strickland（CSB 董 事）、Emilio Takas（Kingbet Media SEO 负 责人）、Alessio Crisantemi（GiocoNews 总 经理）、Vincentin（VELI Group 首席执行官） 、Mario Fiorini（IGA Group 董事兼联合创始 人）、GiocoNews）、Vincenzo Armato（Adv Revolution 首席执行官兼创始人）、Olga Resiga（SOFTSWISS CBDO）、Eugene Ravdin（SEOBROTHERS 公关主管）和 Michelle Dvorak（MetroNY 所有者兼首席执行官）。
晚宴以热闹的招待会拉开帷幕，在宾客入座之前， 现场乐队营造了热烈的气氛。整个晚宴期间，传统 的巴西舞者、鼓手和杂技演员为当晚的庆祝活动 增添了一抹活力四射的色彩和文化。SiGMA美洲 颁奖典礼由 Maxine Formosa 和 Mark Borg 主 持，并得到了在线和陆基游戏领域领先的技术和 服务供应商BETCONSTRUCT的慷慨支持。
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911 Payment is an established Asian payment gateway specialising in local transfers, e-wallets, and QR payment solutions. Trusted by 1,000+ iGaming platforms, we ensure efficient, secure, and region-specific payment experiences that support operational excellence and customer satisfaction across diverse markets.. 911payments.com
AI Live Casino is a pioneering B2B provider of AI-powered live casino games. From classics like Baccarat, Blackjack, Roulette, Sic Bo, and Craps to the new game show Speed Frenzy, all games feature provably fair gameplay via hash values, hosted by realistic AI dealers who recreate the ambiance of a physical casino with HD visuals and seamless animations.
Louise Marketer www.ai-live-casino.com
747.live is where the thrill begins! From live casino games and global sports bets to wild contests on socials — there’s always something happening. Backed by PAGCOR, 24/7 support, secure payments, and a community built on trust and good vibes, it’s where fun and exclusivity meet. Be the vibe. Join the tribe!
Rafael
Davtian CMO
747.live
998Group is a leading technology provider in Asia specialising in iGaming industry. We empower businesses with seamless integration of Franchise, Payment Gateway Services, White Label Systems, Game APIs, and API2ALL Solutions. Our expertise enables gaming operators to enhance efficiency, security and user experience across multiple platforms.
Eddie Ng Director www.998group.com
ALT5 Sigma (NASDAQ: ALTS) is a leading fintech company that provides advanced infrastructure for the growing crypto economy. Its innovative Crypto-as-aService (CaaS) platform enables financial institutions, asset managers, exchanges, and merchants to securely and efficiently integrate, manage and transact in cryptocurrency markets.
Peter Tassiopoulos CEO ALT5Sigma.com
E M P O W E R Y O U R B U S I N E S S
W I T H E X P E R T C L O U D S O L U T I O N S
Amarix develops crash, fast, and slot games powered by Provably Fair technology for real-time verification and transparency. Our lightweight, mobile-optimised titles <3 MB feature in-game customisation, tournaments, APIdriven free bets, and seamless support for multi-currency and multi-language environments to enhance global player engagement.
Aimier Chair Manufacture specialises in producing all kinds of casino chairs and poker tables. We have extensive experience working with major casino clubs and over 20 years of expertise in casino chair manufacturing. All chairs come with a 6-year warranty. We look forward to cooperating with you. For inquiries, please contact us at gavin@ajamchair.com.
Gavin Qu General Manager
www.ajamchair.com
As a sports betting software provider Altenar delivers ‘best in class’ solutions for licensed operators. Ranging from ‘software-only’ products to the provision of a fullymanaged sports betting platform stack, Altenar offers proven stability coupled with a flexible and personalised service.
Dinos Stranomitis COO and Co-Founder altenar.com
Amusnet is a leading international all-casino solutions provider with over 300+ slots, multiple table games, and an immersive Live Casino studio. Its portfolio is available on 2,000+ operators’ websites across 35+ markets. In 2024, Amusnet launched a premium Land-based vertical. Borislav Marinov Head of Business Development, Land-Based amusnet.com
AP Gaming is a dynamic and innovative B2B sports betting brand delivering unparalleled sportsbook and esports solutions to operators worldwide. Driven by a data-led strategy and supported by best-in-class trading and risk management, AP Gaming is built to add measurable value to your sportsbook.
Jane Guan CCO www.apgaming.co
BESOFT delivers high quality game content with a strong focus on the player experience, while also seamlessly combining both entertainment and business value. Our efficient system and precise core mechanism ensure for stable and fair gameplay that enhances player retention.
Jester Mascot www.besoft.com
BETER is a leading provider of fast esports & sports content, odds, live streaming, and data. We offer 35K+ monthly efootball, ebasketball, ehockey events, and esports odds feed with 450+ global tournaments annually. Additionally we offer, 15K+ monthly table tennis, basketball, tennis, cricket, padel events, as well as bettororiented iFrame, and next-gen solutions.
Gal Ehrlich CEO beter.co
Barbara Bang features a portfolio of over 100 games with diverse mechanics, including several top-performing titles in the Asian market. The company continues to develop engaging, culturally themed products for local players, as well as customised branded games for leading casino brands.
Yana Bondarenko Lead Business Development and Partnership Manager barbarabang.com
BETBY is a leading B2B provider of premium sports betting solutions, offering a dynamic, scalable platform designed for growth. Packed with in-play betting features, cutting-edge AI tools, and expert risk management, we empower operators to succeed and thrive in global markets while ensuring a seamless, engaging user experience.
Chris Nikolopoulos CCO www.betby.com
Bettorify is not a mass-market platform provider - we partner selectively to build high-performing online casinos across Asia. Our white-label and turnkey solutions combine localised content, advanced tools, and fast execution. With a boutique approach and deep operator collaboration, we focus on quality, speed, and long-term success - not volume.
Hanna Rai CEO www.bettorify.com
Seamless eKYC for a Trusted Gaming Experience
Comply with Global KYC/AML Regulations
Prevent Underage Gambling
Stop Identity & Multi-Account Fraud
Streamline Registration and Log-In
New generation crypto casino & sportsbook.
Jimmy Fernandez Affiliate Manager www.bombasticpartners.com
C2R Payouts a platform to provide businesses in highrisk industries with a trusted, secure, and efficient way to convert cryptocurrency into INR. We convert a variety of cryptocurrencies to Indian Rupees (INR) with fast and secure processing times. Whether you’re paying suppliers, employees, or clients, our service ensures you get the best exchange rate.
Arjun Singh Head Marketing crypto2inrpayouts.com
BMM is the longest-established and most experienced private independent gaming certification lab in the world. BMM has provided professional technical and regulatory compliance services to the gaming industry since 1981. BMM authored the first set of independent gaming standards in 1992 and the first set of online gaming standards in 2001.
Jeffrey Fong Vice President, Business Development, Asia bmm.com
bwise Media is a leading full-service media agency specialising in iGaming marketing. Our widely ranging services include Display Advertising, Programmatic Advertising, Influencer Marketing, Paid Search & Paid Social. Our portfolio includes: FotMob, LiveScore, GOAL, AiScore, CREX, Cricbuzz, and ESPN Cricinfo. Senior Representative Head of Sales www.bwisemedia.com
AMC公司是立足于数学算法，庞大的精准数据源，以及 精细化的运营，帮助广告主获取新用户的广告投放公司。
Lian Guan CEO
www.cambridge-amc.uk
Cellxpert is a leading partner and affiliate management platform, trusted by 600+ iGaming operators globally. Built for scalability, compliance, and automation, Cellxpert empowers brands to efficiently manage affiliate programs, track performance in real time, and drive growth through fully customisable commission models and marketing tools.
Shelly Mazor Sales Operations Manager www.cellxpert.com
At COCloud, we partner with AWS, GCP, Azure, and leading Asian cloud providers to deliver 24/7 architecture and migration support tailored for game companies. No contracts, no real-name checks—just fast, frictionless setup. Our mission is simple: offer smarter, faster, and more cost-effective cloud solutions than the vendors themselves.
Yang Wu CEO
www.cocloud.com
Casinogame is revolutionising the live dealer game provider scene, setting a new standard for newcomers. With a bold mobile-first design, innovative vertical gameplay, and luxurious live dealer rooms. More than just a new platform, it’s the future of live casino gaming—both in Asia and around the world.
Dr.Mon Kor Managing
Director www.casinogame.com
Clickadu is a leading global ad network that provides an extensive suite of advertising solutions tailored for both publishers and the advertisers. It empowers businesses through the use of cutting-edge ad technologies, precise targeting tools, and robust, comprehensive performance analytics.
Clickadu Ad Network www.clickadu.com
CP Games is a leading slot game provider known for its innovative designs, captivating gameplay, and highperformance technology. With over 60 titles and counting, the company delivers immersive gaming experiences tailored for global markets, earning recognition such as the “Best Slot Game Provider” award at SiGMA São Paulo 2025.
William CEO cp.games
Darwin Gaming is a boutique premium game studio distinguished by a strategy that defies industry conventions. With a highly differentiated portfolio and custom-built games for partners, the European powerhouse impacts through technical self-sufficiency and a quality-over-quantity philosophy that defines both their structure and game production.
Nuno Gonçalinho & Rui Pena Founder | CEO + Founder | COO www.darwingaming.com
DIMENNET is a leading cloud consultancy dedicated to helping businesses harness the full potential of cloud technologies. We empower organisations through tailored solutions and continuous support, combining technical excellence with a customer focused approach to drive growth and achieve long term goals.
CONMYR LERIN Corporate Legal www.dimennet.com
CreedRoomz is a leading provider of casino entertainment and online gaming software, offering live casino software solutions that help clients stay ahead of the competition and attract diverse player profiles. Our solutions are fully customised to suit your business’s unique aspects, including its scale, region, and player preferences.
Armen Mnaskanian Head of Sales www.creedroomz.com
DigitalWin – Your Gaming Technology Partner. With 27+ years of experience in online gaming, our team of 200+ engineers, designers, product specialists, and support staff are ready to drive your success. We provide custom online gaming solutions for companies and land-based casinos looking for premium service and support.
Gary Sandhu COO digitalwin.com
Dolby OptiView enables sports, media, and entertainment companies to deliver immersive, interactive, and personalized streaming experiences that keep viewers coming back again and again.
Pete Blackhurst Head of Sales, EMEA & APAC optiview.dolby.com
EGT is a Bulgarian gaming equipment manufacturer with leading positions globally. Its portfolio includes slot machines and games, ETG solutions, and casino management systems. The company has 28 international offices, and its products are installed in over 100 markets worldwide.
Nadia Popova Chief Revenue Officer and VP Sales & Marketing at EGT www.egt.com
F2Pay empowers iGaming & Forex platforms with reliable and compliant India Payment Gateway solutions.
Ele Ng Business Manager www.f2pay.com
DSTGAMING is a leading iGaming solutions provider specialising in white-label and turnkey casino platforms. With over a decade of expertise, we offer advanced game aggregation, custom game development, and secure payment solutions. Certified by BMM Testlabs and compliant with GLI-19, our solutions ensure reliability and compliance for global operators.
Jim Tan CBDO dstgaming.com
EvenBet Gaming is an online poker and card games provider licensed in Malta. The company has created a gaming platform with poker at its core, modern client applications, and an option to integrate thousands of casino games. Used by over 200 projects in 48 countries, with 42 million active users.
Dmitry Starostenkov CEO evenbetgaming.com
Fast Track is a disruptive SaaS technology company, shaping the future of CRM. Fast Track provides a new way of working that enables teams to focus on innovation and growth. Serving hundreds of companies worldwide, Fast Track has offices in Malta, Sweden, Spain and the United States.
Dan Morrison Director of New Business www.fasttrack.ai
We are a media agency specialised in assisting clients with user acquisition and mobile marketing. With years of experience, we focus on providing premium mobile traffic, particularly in the iGaming sector. We expect to collaborate with more partners and our professional advertising will help you acquire more high-quality users in developing mobile market. www.gadmobe.com
GamingSoft, a powerhouse in iGaming with 15 years of proven success, is rapidly expanding its footprint beyond Asia. Our suite of award-winning solutions includes a fullfeatured white label, turnkey platform, Telegram Casino, single-integration API aggregator, secure payment system, CRM solution, AI chatbot, and AI voice—all designed to fuel your success.
Justina Digital Marketer www.gamingsoft.com
FPAY is a payment gateway with an ultimate goal to help every passionate entrepreneur to start their business online. As we aim to become the FINEST payment channel around the world, we have included all popular transfer methods in the region.
Joel Chan Director www.fpay.support
G Live enhances audience engagement through innovative digital solutions. Operating across multiple countries worldwide, we deliver cutting-edge technology and real-time data to elevate the user experience. Trusted by numerous global partners, G Live provides seamless, interactive and highly reliable services.
David WT CEO G Live
As one of the world’s largest and most innovative sports technology companies, Genius Sports empowers the biggest sportsbooks and betting companies worldwide to optimise operations, reduce costs, and drive profits. Our cutting-edge solutions help organisations stay competitive in the rapidly evolving sports betting industry.
Patrick Lufkin Head of BDM www.geniussports.com
GRU has been officially appointed under Timor-Leste’s national Concession Contract to operate the country’s first offshore gaming operation. This is done under the close supervision and regulation of the Inspectorate General of Gaming (IGJ), ensuring compliance and responsible operation in the emerging gaming industry.
Datuk Harry Ng CEO
www.gru.tl
GAME MEDIA WORKS (GMW) is a leading developer of online casino slot games with 20+ years of experience. Our portfolio includes 250+ high-quality games, including certified titles for regulated markets. As boutique slot specialists, we provide personalised service, delivering top-tier games that compete with and outperform many in the industry.
Marga Fernandez
Head
of iGaming Business Development gamemediaworks.com
Our team is made up of enthusiastic experts from diverse professional backgrounds, bringing a wealth of knowledge and experience. We offer our customers a comprehensive range of cloud services, including product sales, strategic advisory, and tailored cloud architecture solutions designed to meet specific business needs.
Hanson Chen General Manager
www.highercloud.com.tw
Hexagon aims to become the leading provider of iGaming consulting and solutions across Asia. We offer flexible, tailored strategies, cutting-edge technologies, and Fullstack solutions to optimise products, increase revenue, and ensure strict legal compliance, fostering sustainable growth and long-term success for our partners and clients.
Ben C Founder
Ideal Gaming is a young and creative company passionate about crafting high-quality slot games. Our talented team blends immersive storytelling, stunning visuals, and highly innovative mechanics to deliver thrilling experiences that keep players engaged, excited, and coming back for more. idealgaming.com
IMPAYA: Your all-in-one payment solution designed to simplify transactions. Accept Visa/MasterCard, Apple/ Google Pay, instant SEPA transfers, e-wallets, and more. Whether you’re dealing with low or high-risk transactions, IMPAYA provides comprehensive coverage and seamless payment solutions tailored to your business needs!
Sergejs
Roslikovs
CEO
www.impaya.com
As Taiwan’s leading entertainment equipment manufacturer, Jumbo Technology brings over 25 years of expertise in land-based and online platforms. The company offers iconic jackpot links like “Long Yi Fa,” “Bao Ni Fa,” and “Long Jin Bao,” all seamlessly integrated across platforms to enhance player engagement and provide an immersive experience.
Jerry Hu
Regional Business Development Manager www.jumbogames.com.tw
Imagine Live offers a new approach to live dealer gaming by redefining player engagement with classic games. We aim to create immersive experiences through innovative features, gameplay, and solutions tailored to the needs of our partners. With many years and strong expertise in iGaming, we deliver premium live dealer games that set new standards.
Martin Martirosyan Imagine Live Group CEO imaginelive.com
IREV is a performance marketing solutions provider built to help you launch, manage, and scale your affiliate program with ease. IREV’s Partner Platform and Lead Distribution products are the ideal choice for brands and networks across the iGaming, Finance, and E-Commerce industries.
Eli
Liberzon CEO irev.com
Jumio offers leading eKYC solutions for online gaming operators, including 9 of the 10 largest globally. Our platform delivers complete identity verification, fraud prevention, and KYC/AML compliance, helping operators efficiently verify players while ensuring a secure experience that meets regulatory requirements.
Mike Nawrocki Chief Revenue Officer www.jumio.com
K7 provides white label and API integration with reverse betting, which is an easier way to get started and less risk to our clients. K7 have been working with our clients building their empires in mostly Asia and we are looking for more. With the heart of pursuing excellence and the spirit of sustainable management, K7 is your best choice.
K7 reverse betting CEO
www.k7-gaming.com
Laaffic is a global leader in SMS, Voice, and WhatsApp OTP solutions, based in Singapore. Trusted by thousands, we combine cutting-edge technology with proven industry practices, delivering smooth experiences, lower customer acquisition costs, and steady growth. More than 5,000 global brands rely on Laaffic for superior business performance.
Anthony Sales Director www.laaffic.com
K36, the luxury giant of iGaming, is a top B2B platform provider known for quality and innovation. We offer powerful functionality, seamless user experience, and a secure back-office system. With global presence and compliance focus, K36 helps you navigate risks, excel in competition, and lead the industry.
Lisa Chen Business Director k36group.com
Kuma offers global White Label and Turnkey iGaming platform solutions with rapid deployment, fully customised design, and 24/7 technical support. Our scalable systems empower operators to enter markets quickly and confidently, ensuring smooth operations, seamless integration, and long-term success in the competitive iGaming landscape.
Dan C. CEO www.kumainfo.com
Limepay is redefining the payments landscape with secure, reliable solutions built for the unique challenges of fast-moving markets across Asia, Africa, and Oceania. As a leading Payment Solutions Provider, we empower businesses to operate efficiently through a single API and proprietary technology tailored to their specific needs.
Mario Iannelli CEO www.lime-pay.com
LTC Pay is a leading payment aggregator that provides secure, reliable, and seamless payment solutions tailored for high-risk industries in India.
Arjun Khatri Payments Manager ltcpay.info
Mancala Gaming is an online game provider with a 70+ slot and crash games portfolio. Provider offers direct or reverse seamless integration, jackpots, and unique bonus tools to increase player retention. All games are HTML5, support landscape and portrait mode, and new releases focus on unique game features.
Nikita Gorshkov Chief Executive Officer mancalagaming.com
LSports is a leading sports data provider for the sports betting industry focusing on real-time data feeds and advanced analytics, empowering sportsbooks with tools they need to succeed in a competitive market. The products include fully customisable real-time data feeds, trading intelligence solutions, and engagement-inducing betting stimulation tools.
Gal Brand Head of Sales www.lsports.eu
Lucifer Gaming offers full iGaming service with White Label, Turnkey, payment integration, and license support. Fast launch, secure system, and expert guidance—all in one solution.
Lucifer Liu CEO Lucifergaming.io
Mascot Gaming is an exciting slot development studio on a mission to create engaging games that provide players with the most thrilling experience possible. Its slots combine striking design with sophisticated mechanics to deliver slots that stand out from the crowd. Its team regularly pushes boundaries, creating unique products.
Margarita Malysheva Head of Marketing mascot.games
MOSTBET is an online gambling and betting platform founded in 2009. MOSTBET holds a notable part of the global market with a focus on CIS, South Asia, LATAM, and Europe. We are collaborating with the best athletes, stars, and influencers all across the world.
Vitaliy Neyman
Head of Asia Region MOSTBET.com
NetGame Entertainment has been a dedicated game provider since 2012, specialising in the creation of online slots featuring vibrant visuals, unique mechanics, and innovative features. Our games combine creativity, technology, and passion to deliver exciting, high-quality gaming experiences for players around the globe.
Anastasiia Kryvokhyzha Head of Partnerships www.netgamenv.com
MEGAWIN is a well-known game software developer in Asia. Our professional online game R&D team are committed to the innovation and improvement of game technology. We create high-quality and win-win new entertainment business. The goal is to become the world’s leading online leisure and entertainment service brand. www.megawin.cc
nanocosmos is a trusted B2B provider for real-time video streaming. Their solution, nanoStream Cloud, is an industry standard for reliable 24/7 streaming on all devices. With a comprehensive approach and innovations like browser-based streaming, nanocosmos maintains its strong position in the iGaming industry.
Oliver Lietz Founder & CEO www.nanocosmos.net
Ninja Gaming is a leading provider of online gaming experiences, specializing in high-quality slot games and top-tier casino entertainment for players around the world. With cutting-edge technology and immersive gameplay, they offer a reliable and engaging platform for an international audience.
Kaya Karahanli Marketing Manager www.ninjagaming.com
GUARANTEED €150,000 2-7 SEP, 2025
sigma.world/poker-tour
Offer18 is an “Award Winning” Campaign Tracking Platform for Affiliate Networks, Advertisers, and Agencies with professional tracking capabilities. Offer18 helps digital professionals to create their affiliate network and optimise their campaign performance to generate better ROI using in-built advanced tools of technology.
Lovepreet Singh
CEO www.offer18.com
NYCE International PLC is a London-listed technology and advisory firm specialising in B2B sales and strategic investments for the global betting and gaming industry. NYCE connects operators with premium solutions in iGaming, payments, and technology, offering expert support across growth, innovation, and market expansion.
Ffinlo Martin
Chief Operating Officer nyceint.com
ONE-BX is the number one boxing betting platform in Thailand, powered by ONE Group. With a global system, ONE-BX connects users to live boxing events in Thailand and worldwide. Experience the future of betting with seamless, exciting, and unrivalled action.
Korakot Burinkul CMO one-bx.com
Optimove’s Marketing Solution enables both iGaming and Sports Betting operators to deploy a wide range of personalised iGaming experiences across multiple channels, unify player data, and leverage AI-led multichannel orchestration with statistically credible measurement for every promotion, campaign, and journey.
Jack Wheeler
APAC Lead www.optimove.com
We are a Whitelabel company specialize is Southeast Asia Market
Yandej Tunsawad Project Leader www.orgaming.com
Pascal Gaming is a game provider delivering on-demand and engaging iGaming solutions, ensuring a top-tier experience for players worldwide. Our diverse game lines include arcade, table games, slots, lottery, bet-on games, retail solutions, originals, and virtual sports. We continuously upgrade them to help players and operators grow in the iGaming world.
Karina Ghazaryan Marketing Manager www.pascalgaming.com
Payment.Center is a global payment service provider that enables merchants to accept payments seamlessly across the world. Founded in 2014, we proudly serve over 500 merchants across a wide range of industries, processing more than $6 billion in annual transaction volume.
Alexander Aukhariev CEO payment.center
PAGCOR is a 100% government-owned and controlled corporation under the Office of the President of the Republic of the Philippines. It regulates both land-based and online gaming facilities and operates 41 casino sites, collectively known as Casino Filipino, across the country’s three major islands.
Daniel Cecilio Senior Vice President pagcor.ph
Paykassma specialises in delivering stable, reliable, and scalable payment solutions tailored for businesses of any scale and industry. With a 99% payment success rate and up to a 20% boost in conversion rates, we offer seamless one-stop integration, multi-platform compatibility, and the infrastructure you need for continuous expansion.
Margo K Head of PR paykassma.com
PAYOK is a payment solution company that provides professional global payment services and local online payment solutions.
Shan Head of Sales payok.com
PLAYSTAR (PS) is a top slot game provider widely known for mobile visuals and HTML5 design. With its unique “Spread” feature bringing dynamic, chain-reaction gameplay enjoyed worldwide, PS turns the ordinary into extraordinary. Drive to shine, elevate your gaming experience.
ANGEL YEN
DIRECTOR OF BUSINESS DEVELOPMENT www.playstar.net
PlayX is a global gaming platform built on trust and advanced technology. With secure funds, diverse games, and outcomes even we can’t manipulate — we deliver the fairest, most transparent experience. PlayX. Play your best.
Mark Carter Co-founder letsplayx.com
We are a payment solutions provider which covered South East Asia, Latam and Africa GEOs
Sam Business Development Manager paypro-global.com
Playtech is the online gambling industry’s leading platform, content and services provider. Our vision is to be the technology partner of choice for the world’s leading betting and gaming operators, and deliver safer, engaging and entertaining betting and gaming experiences across regulated markets, driving a more responsible and sustainable industry.
Kobi Azriel Playtech Asia - Managing Director playtech.com
PopOK Gaming is a modern iGaming content developer, specialised in creating and delivering premium quality games for the world’s leading online casino groups. The company is dedicated to ensuring an engaging, immersive gaming experience for all enthusiasts through innovative gameplay.
Luiza
Melikyan
Head
of Business Development www.popokgaming.com
RedStar, established in 2005 and licensed in Curaçao, is a trusted name in the gambling industry. It offers online games, poker, and sports betting with generous bonuses and exclusive promotions. Partners benefit from flexible deals, high commissions, and fast, guaranteed payouts.
Oksana Moyseenko
Marketing Director www.redstarpoker.com
RiverTraffic is an advertising network with direct traffic sources. We offer high-quality popunder, push, inpage push, video prerolls, and banners. Both self-served and managed campaigns. With top performing traffic for gambling & betting and dedicated support from RiverTraffic team, our customers reach impressive results with their ad campaigns.
Marina Essawidi Head of Advertising www.rivertraffic.com
Premium Agency is the biggest FB Agency Advertising Account provider based in Vietnam. With 8 years experience and over 12 million dollars spent per month, we accept all BH, WH, GH product. The perfect choice for advertisers and media buyers!
Hans Vu Leader premiumagency.asia
Revpanda Group is an award-winning iGaming powerhouse, delivering direct traffic through expert digital marketing services such as SEO, content creation, and brand protection. In addition, we provide high-quality affiliate traffic through our portfolio of top-performing websites, helping partners achieve long term success.
Barb Tasci Co-Founder & Chief Business Officer revpanda.com
SEON helps top-tier risk teams detect and stop fraud. By combining real-time digital footprint analysis, device intelligence and AI-driven rules, SEON empowers over 5,000 businesses globally to prevent threats before they occur. SEON operates from Austin, London, Budapest and Singapore. Learn more at seon.io.
Troy Nyi Nyi SVP & GM, APAC seon.io
SIRAYA provides secure, reliable, and efficient Content Delivery Network (CDN) services. We develop automated, user-friendly system integration platforms and offer 24/7 professional technical support. By integrating multinational technical resources, we enhance performance and redefine customer experiences through the continuous implementation of innovative technologies.
Leo Lin Co-founder www.sirayatech.com
SmartLOTO is a leading provider of advanced lottery machines and systems, specialising in delivering innovative, high-quality solutions for the gaming industry. Our cutting-edge technology guarantees secure, efficient, and engaging lottery experiences, ensuring seamless operations and enhanced user satisfaction for both players and operators worldwide.
Larry Peng Manager www.smartloto.com
Silver Goose 8 International, Inc. (SG8) stands tall as the premier online gaming platform provider, endorsed by PAGCOR and trusted for data content streaming in the Philippines. Armed with the coveted PIGO license, we empower agents/affiliates to navigate the gaming industry legally and strategically, revolutionising the landscape.
Heng Chin Sheng CEO sg8.casino
Smartico.ai is the all-in-one CRM, gamification, and loyalty platform specifically designed for the iGaming industry. Featuring a powerful bonus engine, jackpots, free-to-play games, and real-time engagement tools, Smartico helps operators to create personalised player journeys, drive loyalty, and maximise revenue.
Yuval Mechoullam Co-Founder & CBDO smartico.ai
SmartSoft, founded in Georgia in 2015, delivers next level casino games that erase the boundaries between both gaming and gambling. Known for our innovation, we have revolutionised the market with JetX in 2018 and continue building with trusted partnerships worldwide.
Rusudan Guliashvili VP Commercial smartsoftgaming.com
Sportradar Group AG (NASDAQ:SRAD) is a leading global technology company focused on creating immersive experiences for fans worldwide. Sportradar covers nearly a million events annually across all major sports, providing federations, media and sportsbooks with solutions to grow their business.
Oscar Brodkin
EVP, Managing Director - APAC www.sportradar.com
We specialise in providing advanced gateway software technology, performance-optimised real-time data tracking, and in-depth reporting tools, among other innovative solutions. Our expert services cater to clients worldwide, delivering high-performance, reliable systems designed to enhance business operations and drive success across various industries.
ERIK SMITH CEO starmids.com
SOFTSWISS is a global tech expert with over 15 years of experience in providing iGaming software solutions. The company’s portfolio includes the Casino Platform, Game Aggregator, Jackpot Aggregator, Affilka, Lotto Software, and Managed Services. These products combine into a unified, scalable ecosystem, ensuring business synergy. Elizaveta Matveichuk
Pre-Sales Manager www.softswiss.com
Thanks to SPRIBE’s exponential growth, their games are now available on over 5000 operators globally. Leading the pack is their flagship game, “Aviator,” which has garnered an impressive 42+ million monthly active players, wagering 14bn and 350k+ bets per minute particularly among the tech-savvy Gen Y and Z demographics.
David Natroshvili Founder and CEO spribe.co
Sumsub is the one trusted, comprehensive verification platform that secures the whole user journey. Orchestrate the entire verification process, welcome more users worldwide, and effectively stop digital fraud with customisable KYC, KYB, Transaction Monitoring, and Fraud Prevention solutions tailored to your needs.
Chuan Wee Lye Business Development Manager sumsub.com
A single API integration payments processing gateway that brings global payments directly to your doorstep. Our advanced, user-friendly platform simplifies the complexities of payment processing into a real-time, one-stop solution that anyone can manage, connecting businesses to global markets with ease and confidence.
CHI MA
DIRECTOR
88mids.com
TC Gaming, with over 15 years of experience, delivers fast website builds, localised templates, affiliate systems, and game APIs. As a global market leader, we help scale your network and boost engagement with diverse game content, including Lottery and Mini Games.
Ivy Chiu BD Director tc-gaming.com
sureWin is a world best review online casino platform with an outstanding 4.7 rating on Trustpilot. Built on sincerity and integrity, it is committed to providing players with a fair, transparent, and well-rounded experience. Trusted by thousands, SureWin continues to set the standard for quality and reliability in online entertainment.
William Anderson Founder surewinmy.com
Maximise your reach with TapKing, a next-gen casino content aggregator offering slots, live casino, crash, and instant win games. With seamless integration and fast performance, TapKing is the go-to partner for innovative iGaming solutions. Explore our brands: CozmoPlay, NinjaGaming, AxaGaming, and Darpha Studios. Marat Manager tapking.com
TESTA is a specialised crowdtesting platform for the iGaming industry, providing localised, real-world insights to meet the quality and user experience needs of operators and providers. With real people using real devices in target markets, TESTA helps boost player satisfaction, improve gameplay, and outperform competitors.
Kyle Wiltshire CEO www.testa.io
Titan Group is dedicated to excellence, redefining online casino with innovative solutions for players and businesses. Its diversified ecosystem includes Titan Gaming (slot provider), Titan Hub (aggregator), Titan Nets (turnkey casino solutions), and Titan Gateway (payment gateway), offering a global platform that connects players worldwide.
Veli Asia, headquartered in Manila, is a direct subsidiary of VeliTech, bringing proven, cutting-edge iGaming solutions and deep local expertise to South East Asia, South Korea, and India. Our strategic presence enables us to deliver tailored solutions that drive success across these rapidly growing markets.
Barak Moshe CEO veliasia.com
Texcell Messaging has been deeply engaged in the communication industry for many years, focusing on providing reliable SMS deliver and high-quality Voice over IP service. It has established strong and deep partnerships with global mainstream mobile Operators and Wholesalers, especially in Asia and South America. It can reach 200+ countries around the world.
Mingxu Zhang Managing Director www.texcellsms.com
UU Wallet is a Web3 infrastructure provider that enables iGaming platforms, fintechs, and cross-border businesses to accept, automate, and manage crypto payments. We specialize in non-custodial, white-label payment systems for B2B, with a consumer-facing app available for testing and demo purposes.
Maria Pamela Datuin Business Development Director www.uuwallet.com
Watchers is a SaaS solution that enables iGaming platforms to integrate in-app chat, audio and video live streaming, win-share and copy-betting widgets, and AI moderation. This keeps users engaged directly rather than on external social media. With Watchers, platforms boost retention and revenue while building strong communities around their brand.
Yana Barden CEO, Co-Founder watchers.io
Since 2024, WOW Gaming has emerged as a hub of innovation and localisation in iGaming, delivering premium games with Asian elements—slots, bingo, poker, table games, and more—featuring fresh mechanics like Group vs Group slots. Inspired by Oriental myths, games like Barong Sacred Battle and Puteri Gunung Ledang blend cultural storytelling with fun gameplay.
Louise Marketer
www.wowgaming.com
Zenith is your comprehensive Gateway to Asia. Providing multiple solutions to your iGaming business growth with OneAPI the award winning full-suite aggregator that delivers access to an extensive game library at an unbeatable price and journey through whimsical wonderland with ALIZE.
Jenny Marketing Manager www.iamzenith.com
Wicked Games is an independent slot and live studio creating original, high impact titles with both bold themes and standout mechanics. We combine deep industry expertise with a distinctive voice to deliver games to customers that engage, entertain and perform.
Karl von Brockdorff Head of Brand wickedgames.com
Yellow Bat team creates exceptional and user-friendly games globally. Our visually appealing and platformoptimised games keep players engaged. With dedicated R&D, we craft unique themes and captivating features for endless entertainment. Enjoy the excitement of our online slot and bingo games!
Ray Tai
Senior Account Manager www.yellowbat.com
As a high-performance iGaming platform, Z-Gaming is built for emerging markets. With advanced CRM, gamification, 90+ game providers, and fast deployment, we help operators boost player retention, streamline operations, and grow sustainably in Southeast Asia, Africa, Latin America, and beyond.
Z-Gaming CEO z-gaming.io
ABC World Media is a full-service creative outreach agency specializing in iGaming and eSports. It offers media planning, content and website development, digital services, and has strong ASEAN presence, enhancing client reach across Asia and Europe. Clients include publishers, brands, agencies, and tech providers.
ABC World Media 是一家提供全方位服务的创意推广机 构，专注于网络游戏和电子竞技。该公司提供媒体策划、内 容和网站开发以及数字服务，并在东盟地区拥有强大的影 响力，从而扩大了客户在亚洲和欧洲的覆盖范围。客户包括 出版商、品牌、代理商和技术供应商。
www.abcworldmedia.com
Since 2021, Asia Casino News has been the trusted source for news, insights, trends, and updates in Asia’s casino and iGaming industry. From expert perspectives to indepth features, we keep industry professionals informed, connected, and ahead of the curve.
自 2021 年以来，《Asia Casino News》一直是亚洲赌场和 iGaming 行业值得信赖的新闻、见解、趋势和更新来源。从 专家视角到深度专题报道，我们让行业专业人士随时了解 最新动态、保持联系并保持领先地位。
www.asiacasino.org
AffPapa.com serves as a premier directory for iGaming affiliates and operators, facilitating connections and enhancing brand visibility. The platform streamlines the process of finding suitable partners, making it an essential resource for industry stakeholders.
AffPapa.com 是 iGaming 代理伙伴和运营商的首选名录， 旨在促进双方联系并提升品牌知名度。该平台简化了寻找合 适合作伙伴的流程，使其成为行业利益相关者的重要资源。
affpapa.com
Bitmedia was meant to fill the needs of crypto businesses and crypto websites. Having been in the space from the ground up, they have managed to collect a large number of unique highly targeted audiences from more than 7000 crypto related websites.
Bitmedia 旨在满足加密货币企业和加密货币网站的需求。 他们从零开始涉足该领域，成功从 7000 多个加密货币相 关网站中积累了大量独特的精准受众。
bitmedia.io
Casino Life Magazine features international journalists with over 20 years of experience in land-based and online casinos. Established in 2005, each issue offers exclusive content on advancements within both sectors of the casino industry.
《Casino Life Magazine》由在实体赌场和在线赌场领域拥 有超过20年经验的国际记者撰写。该杂志创刊于2005年， 其报道内容关于赌场行业两个领域发展动态的独家内容。
www.casinolifemagazine.com
Cryptopolitan has evolved from a popular blog into a trusted source of news and analysis for millions globally. Their coverage encompasses market trends, technological innovations, regulatory changes, and significant industry events.
Cryptopolitan 已从一个热门博客发展成为全球数百万用 户信赖的新闻和分析来源。其报道涵盖市场趋势、技术创 新、监管变革以及重大行业事件。
www.cryptopolitan.com
Focus Gaming News is a media group dedicated to serving international gaming executives with a daily digital newspaper. Their comprehensive coverage ensures that industry leaders stay informed about the latest developments and trends in the gaming sector.
Focus Gaming News 是一家致力于为国际游戏行业高管 提供每日数字报纸的媒体集团。其全面的报道确保行业领 袖能够及时了解游戏行业的最新发展和趋势。
focusgn.com
Gambling Insider is a premier B2B publication delivering daily news for the gaming industry. Their editorial team provides exclusive interviews with key figures and in-depth analysis of major market developments.
Gambling Insider 是一份领先的 B2B 刊物，每日提供博彩 行业新闻。其编辑团队提供对关键人物的独家采访，并对主 要市场发展进行深入分析。
www.gamblinginsider.com
Gaming Intelligence caters to the information and advertising needs of the global interactive gaming industry through both digital and print channels in English and Spanish. They also recognise industry excellence with their annual Gaming Intelligence Hot 50 awards.
Gaming Intelligence 通过英语和西班牙语的数字和印刷渠 道，满足全球互动游戏行业的信息和广告需求。他们还通过 年度 Gaming Intelligence Hot 50 奖项表彰行业杰出成就。
www.gamingintelligence.com
GBC TIME is an online magazine focused on gambling, betting, affiliate marketing, and crypto within iGaming. It provides insights into popular gambling news while keeping readers informed about the latest developments in the industry.
《GBC TIME》是一本专注于 iGaming 领域的在线杂志， 涵盖博彩、体育投注、联盟营销及加密货币。提供热门博彩 新闻的深度分析，同时让读者了解行业的最新发展。
gbc-time.org
GiocoNews.it is an information portal dedicated to gaming, published by Gn Media group. It was founded by journalists with expertise in the sector to provide timely and accurate information on all legal gaming products.
GiocoNews.it 是一个专注于博彩的信息门户网站，由 Gn Media 集团运营。该网站由业内资深记者创建，旨在提供 所有合法博彩产品的及时准确信息。 www.gioconews.it
Global Gambling News is a multimedia content service provider for the B2B gambling sector. They deliver news and analysis around the clock to leading operators while enabling them to showcase their products to key decisionmakers in the industry.
Global Gambling News 是一家面向 B2B 博彩行业的多 媒体内容服务供应商。全天候为领先的博彩运营商提供新 闻和分析，同时帮助他们向行业关键决策者展示其产品。 www.globalgamblingnews.com
IBH Media empowers creators to share expertise globally. It champions digital content, offering a space for discovery and interaction. With expert curation, it showcases interviews, analysis, and innovations in Web 3.0.
IBH Media 致力于打造强大的数字叙事，通过在媒体领域放 大和提升品牌故事，产生持久影响，助力客户在全球范围内 脱颖而出，真正被行业所认知。
www.ibhmedia.co
ICOHOLDER is a global crypto analytics platform offering realtime data, market insights, reports, and indices to help investors make informed decisions and increase transparency in the crypto industry.
ICOHOLDER 是一个全球加密分析平台，提供实时数据、市 场洞察、报告和指数，帮助投资者做出明智的决策并提高加 密行业的透明度。 icoholder.com
iGamingFuture (iGF) is a community-driven media platform aimed at advancing the iGaming industry. It equips audiences with insights into future trends while fostering collaboration among professionals within the sector.
iGamingFuture (iGF) 是一个社区驱动的媒体平台，旨在 推动 iGaming 行业发展。iGF为受众提供未来趋势的洞见， 同时促进行业专业人士之间的合作。 igamingfuture.com
ISA-GUIDE is a German online-platform for gaming and is well-known amongst the industry. The platform was founded in 1998 by Reinhold Schmitt, who is its chief editor today. Business partners include casinos in Germany, Austria, Switzerland, Belgium, Holland and the Czech Republic as well as slot-machine manufacturers, casino operators, private betting companies and the German Lotto.
ISA-GUIDE 是一家德国在线博彩平台，在业内享有盛誉。
该平台由 Reinhold Schmitt 于 1998 年创立，他目前担任 其主编。其业务合作伙伴包括德国、奥地利、瑞士、比利时、 荷兰和捷克共和国的赌场，以及老虎机制造商、赌场运营 商、私人博彩公司和德国乐透。
www.isa-guide.de
JAMMA TV is a premier source of information for the public gaming sector in Italy. The platform provides up-to-date news on entertainment machines, slot machines (Newslot and VLT), sports and horse racing betting, online gaming, digital casinos, and industry regulations.
JAMMA TV 是意大利公共博彩业的首要信息来源。该平台 提供有关娱机器、老虎机（Newslot和VLT）、体育和赛马投 注、在线游戏、数字赌场以及行业法规的最新资讯。
www.jamma.tv
KEY Difference is a comprehensive ecosystem supporting Web3 and crypto projects with expert guidance, strategic investments, robust marketing, and broad visibility. With over 17 years in marketing and 11 years in blockchain innovation, KEY Difference is a powerhouse in driving transformation and delivering results.
KEY Difference 是一个全面的生态体系，支持 Web3 和加 密货币项目，提供专家指导、战略投资、强大的市场营销和 广泛的知名度。KEY Difference 拥有超过 17 年的市场营销 经验和 11 年的区块链创新经验，在推动行业变革与成果 落地方面拥有强大的实力。
keydifference.com
Hosted by Tin Gamboa and basketball veterans Jared Dillinger, Gabe Norwood, Sol Mercado, and Joe Devance, the show tackles the most polarizing issues in and around the game, including culture, social justice, music, and more.
该节目由 Tin Gamboa 和篮球老将 Jared Dillinger、Gabe Norwood、Sol Mercado 和 Joe Devance 主持，探讨了比 赛内外最具争议的包括文化、社会公正、音乐等问题。
Founded in 2010, the Taiwan Game Industry Association is the only professional game industry organization in Taiwan that covers game distribution, game research and development and various game marketing advertising, cloud services and game localization.
台湾游戏产业协会(Taiwan Game Industry Association) 成立于2010年，是台湾地区唯一涵盖游戏发行、游戏研发 及各类游戏营销广告、云端服务及游戏本地化等业务的专 业游戏产业组织。
www.tgcda.org
Traffic Cardinal is a top-tier affiliate marketing media containing tons of information: tools, tips, wide range of marketing services, and more Traffic Cardinal 是一家顶级代理营销媒体，包含大量信息： 工具、技巧、广泛的营销服务等... trafficcardinal.com
Web3TV is an innovative platform that connects content creators and influencers with a global audience. It focuses on the future of digital content by offering expert interviews, analysis, and updates on the latest innovations in Web 3.0.
Web3TV 是一个创新平台，致力于将内容创作者和网红与 全球受众联系起来。平台聚焦数字内容的未来，提供专家访 谈、分析以及 Web 3.0 最新创新的资讯。
web3.tv
YOGONET has served as a definitive source for gambling industry news since 2002. It covers sports betting, iGaming, casinos, legislation, and game releases to keep its audience well-informed about sector developments.
自 2002 年以来，YOGONET 一直是博彩业新闻的权威来 源。它涵盖体育博彩、iGaming、赌场、立法和游戏发布，以 便让受众及时了解行业发展。 www.yogonet.com
ZEX PR Wire® is a premium press release distribution provides end-to- end solutions to produce, optimize and target content and then distribute and measure results.
ZEX PR Wire® 是一家优质的新闻稿发布服务提供商，提供 端到端解决方案来制作、优化和定位内容，以及分发和衡 量结果。
zexprwire.com
