Partnershipsand marketingofficer
Partnerships and marketing officer
Partnerships and Marketing Officer
JobDescriptionandPersonSpecification
Reports to
Job Purpose(s)
To support delivery of The FA Grassroots Football Strategy and the Shropshire FA Business Strategy
To support the development, implementation and review of the Shropshire FA marketing and communications functions
To enhance the image, profile and reputation of Shropshire FA
To contribute to the effective implementation of the FA’s Safeguarding Operating Standard for the County FAs.
To support the adoption of FA technology systems across grassroots football
To comply with the FA’s rules, regulations, policies, procedures and guidance that are in place from time to time.
Direct reports
Location
Working Hours
Shropshire FA, The West Stand, Bucks Way, AFC Telford Utd, Telford, Shropshire TF1 2TU Homeworking is permitted where agreed and travel to locations across the County will be required.
37 Hours per week, include occasional evening or weekend working is required
Contract Type permanent
Salary
£30,296 with earning potential
JobDescriptionandPersonSpecification
Responsibilities
Marketing
Maintain control over the Shropshire FA brand
Provide local marketing support to dedicated FA campaigns.
Oversee the Shropshire FA website, online newsletter, and social media accounts, ensuring they remain a central resource for the dissemination of information to all stakeholders.
Develop links within the local media to ensure that there is regular coverage of the Shropshire FA activities
Support customer excellence programmes.
Undertake relevant market research to identify progress and highlight areas for priority action
Manage the Shropshire FA awards’ programmes.
Promote and market a programme of public events, particularly County Cup finals.
Manage the marketing and promotion of County Cup competitions
Provide marketing support and advice to clubs and leagues.
Use national and local customer insight to drive delivery of the Shropshire Business Strategy
Review the Shropshire FA branding and visual imagery ensuring consistency across all media and external and internal publications to ensure consistency of message and maximise efficiency.
Ensure all communications via social media with under-18s are in line with the safeguarding use of social media policies.
Provide the highest level of customer excellence to support volunteers across all FA Technology systems (FA Events, Whole Game System, Matchday app and Full-Time).
Contribute to ensuring that safeguarding and equality are embedded throughout the Shropshire FA and grassroots football
Partnerships
Attract increased investment into the Shropshire Football Association by maximising assets and continually raising its image, profile and reputation
Identify, approach and conclude partnership agreements with organisations in the local/regional business community, ensuring such agreement do not conflict with central FA partnerships and ensure Shropshire FA meets its charity obligations
Identify, approach and conclude partnership agreements with non-commercial organisations in the local and regional community (e g mutually-beneficial agreements with charities), ensuring such agreements do not conflict with central FA partnerships
Ensure formal contracts are in place with all partners, whether commercial or non-commercial.
Manage with the CEO any new and existing commercial and non-commercial partnerships to ensure mutual expectations are delivered.
Manage and deliver charity partnership activities
Use all reasonable endeavours to assist The FA in delivering its commercial partner programme in accordance with the reasonable instructions issued by The FA.
Execute tasks as required to meet the Shropshire FA changing priorities
JobDescriptionandPersonSpecification
Person Specification
Qualifications
Essential
Educated to Degree Level or equivalent experience and or Sales/ Marketing experience
Skills
Essential
Ability to work strategically with partner organisations across different sectors to plan and deliver football programmes.
Project management skills and experience –to plan, set and achieve objectives to deadlines
Excellent IT skills including the use of Microsoft Office applications
Ability to work independently and as part of a team.
Excellent time management and prioritisation skills.
Excellent problem-solving and decisionmaking skills.
Outstanding communication and presentation skills
Budget management skills.
Report-writing skills
Ability to use data to monitor and evaluate programmes.
Influencing skills to champion change Strategic thinking and planning skills.
Self-motivated with excellent leadership skills and ability to build trust-based relationships.
Excellent internal and external stakeholder relations and customer service skills.
Capable of managing communications issues when they arise
Desirable
A business, marketing or related qualification
Desirable
Event organisation and management
Practised at developing networks and relationships. with a variety of stakeholders in order to support the delivery of strategic priorities.
Capability to create multiple reports, budgets and plans.
Graphic design capability
Experience of dealing with national and regional media.
Bid Writing
JobDescriptionandPersonSpecification
Knowledge and experience
Essential
Practical experience of marketing via all digital and traditional channels
Knowledge of how the County FA operates in partnership with The FA Knowledge of The FA’s Safeguarding 365 Experience of monitoring and evaluation of programmes
Demonstrate a working knowledge of inclusion, equality, anti-discrimination and safeguarding-
Desirable
Knowledge and understanding of The FA’s Grassroots Football Strategy and how the County FA Business Plans support its deliveryKnowledge and understanding of working with volunteers.
Enhanced DBS Check required? Yes
Clean, full driving licence? Yes
The job holder will be expected to understand and work in accordance with the values and behaviours described below:
FA value Behaviours
Champions and ensures that football is, and will remain, a game for everyone: Openly collaborates with colleagues and partners in the game
INCLUSIVE
INSPIRING
INNOVATIVE
Provides equal opportunity to people of different backgrounds, experience and perspective
Seeks out and embraces new ways of thinking and working
Sets the standards for respectful behaviour across the game:
Maintains people’s self-esteem when interacting with them
Avoids pre-judgement when listening to suggestions from others.
Seizes the opportunity to apply FA standards at all times.
Embraces new thinking in pursuit of continuous improvement:
Identifies the need for, and actions change in direction, practice, policy or procedure.
Questions the way things are done and takes informed risks. Continuously seeks to improve efficiency and performance
JobDescriptionandPersonSpecification
TRANSPARENT
Trusted
Openly and honestly convey information to all
Encourage open communication across the game
Encourages feedback to inspire others
Ensures decision-making rationale is clear and considered so that it is easily understood by others.
Sets the standards across the game
Be open and support one another
Be consistently good in quality or performance
Demonstrate commitment and reliability and accountable in all that you do
Job description reviewed and modified by: Andy Weston - Chief Executive
Date job description reviewed and modified: 3/09/2024
Job description authorised by: Dave Simpson - Chairman
Signed by job holder (on appointment)
Date signed:
EQUALITY AND DIVERSITY
We would encourage all applicants to complete our voluntary Equality& Diversity Monitoring Form, via this link as part of the application process. The data we collect will be anonymous and confidential and will not be stored or linked to your application in any way.
To apply
Send a cover letter and CV detailing how you meet the requirements of the role marked private and confidential to: andy weston@shropshirefa com
For an informal discussion, please get in touch with: Andy Weston on 07435 960651
The closing date for applications is 5pm on Monday 7th October 2024
If successful, applicants will be invited for an In-Person Interview which will be held on Monday 14th October 2024
Full details can be found here https://www.shropshirefa.com/about/vacancies