Mission Augment VR into retail, bringing the rise and popularity of UX/UI in person. High-tech product testing allows for an immersive, personalized experience, considering space constraints. Concept Vector Athletics is an exclusive retail destination tailored specifically for running and marathon training enthusiasts. This innovative store redefines the traditional sportswear and sports equipment retail experience, immersing customers in a dynamic space that mirrors the energy and excitement of the running field. Navigating through the store feels like exploring different sections of a sports arena, thanks to a layout featuring dynamic pathways and a vivid, energetic color palette. Interactive displays, specialized sports zones, and cutting-edge technology, including virtual reality simulations, elevate the shopping journey to new heights. From kinetic merchandising strategies to captivating sports-themed audio-visuals, every aspect of Vector Athletics is meticulously designed to encapsulate the true spirit of running. Beyond being a mere store, Vector Athletics stands as a haven where the essence of running converges with the excitement of retail, delivering a multisensory adventure that transforms shopping into a uniquely invigorating experience. SHOE RACKS AND VIRTUAL REALITY TREADMIL ROOMS CASH WRAP AND AR SHOE CUSTOMIZATION AREA AXONOMETRIC DIAGRAM MEZZANINE FLOORPLAN NTS LEVEL 1 FLOORPLAN NTS SELF CHECKOUT NEW ARRIVALS DISPLAY VIRTUAL REALITY TREADMIL PODS 565 BROOME STREET, SOHO, NEW YORK