The Elements
Our Story
It all starts with building meaningful
relationships.
On a warm spring day in his very first year in real estate, Jim Weichert was invited to meet a couple looking for someone to help sell their home. He began by going all over their house, talking to them about its best features as he went. Then he invested the extra time to appreciate everything about their home’s exterior, even walking the property line. He ended up in their basement, down on one knee in his best suit reading their hot water heater. The couple liked him immediately and trusted him, because they appreciated his willingness to go the extra mile.
From then on, Jim worked hard to get to know every prospect he met personally and to earn their trust. What’s more, he never stopped working to keep his relationships up. That’s
why so many of his customers came back to him and even told their friends and family members, “I know a guy in real estate you’re gonna love working with.”
Jim had discovered a great way to set himself apart from his competition. But even he couldn’t have imagined that it would lead to a Weichert family of companies that’s one of the nation’s leading providers of real estate-related services. Yet his determination to do everything possible to help people move into the home of their dreams led exactly there. Today, his philosophy and the resulting selling system that his co-president and son, James, has organized as the Weichert Way, continue to be the basis of our success.
Our Principle
People buy people before they buy products and services.
Whenever customers turn to us for help of any kind, we immediately begin to make a connection, working to earn their trust and build a relationship. We’re able to guide them through what’s often a complex process filled with crucial financial decisions because they can plainly see that the person they’re dealing with really cares. We win them over by getting to know them personally, acting professionally and demonstrating our willingness to do whatever it takes to get the job done and done well.
Our Promise
We help people at every turn.
Our customers often bring a vision of a future filled with comfort and joy. Whether moving down the block or halfway around the world, we help them realize those dreams.
We take the time to establish a personal relationship with each customer. That’s because our mission is to have them rely on us to understand exactly what they’re hoping for and go the extra mile to help them find it. We’re proud to work in a true partnership with customers, acting as their trusted guide every step of the way.
While their decisions can be complex and momentous, we recognize that they’re also extremely personal. In the end, it takes our individual attention and neighborhood knowledge to make finding the right home for creating wonderful moments as smooth and seamless an experience as possible.
Our Purpose
Evolving to meet our customers’ needs.
In 1969, we opened our doors with a simple purpose; to help our customers realize the dream of homeownership quickly, easily and affordably. Since then, we’ve been holding the hands of millions of families as they’ve made the most important financial decision of their lives.
As Weichert moves forward, we want the end of our customers’ journey to be just the beginning of a long lasting relationship with us. That’s why we’re planning an exciting transformation with our customers’ needs in mind.
Our vision for the future is for Weichert to become so much more than just real
estate—we want to become the “complete solution” for homeowners! By offering a suite of home-related services, we’ll free up our customers’ time and energy so they can concentrate on making lifelong memories in their new home.
We’re excited about this evolution of our original purpose. Not only will we continue to help our customers attain their dream home, but we’ll also support them in making their special space more efficient and comfortable than they ever could have imagined. This, in turn will build loyalty, motivate existing customers to remain engaged with Weichert and attract referrals, too.
Our Company
So much more than real estate.
Over the last 50 years, we have evolved from a single real estate sales office into one of the nation’s largest independently owned providers of integrated real estate and financial services.
Today, the Weichert Family of Companies provide many real estate-related services, including residential and commercial buying and selling, worldwide relocation, insurance, mortgage financing, tax preparation and more.
Our proven success, industry knowledge and passion for building partnerships— combined with our collaborative and engaging culture—make it possible for our companies to continue to grow and diversify. We’re committed to pushing boundaries, improving brand offerings and enhancing customer experiences for all the markets we serve.
Our Personality
Our people and our companies share important qualities.
The following traits describe how we want to be perceived by our customers.
Relationship-driven: As a family business, Weichert emphasizes positive person-toperson interactions among ourselves as well as with our customers and suppliers.
Warm and caring: Because so many of our customers are making life-changing decisions, we let them know that we’re focused on easing their way and assuring their well-being.
Friendly: Being open and approachable is the only way we know to begin positive personal relationships and it’s an approach that sometimes produces lifelong friendships.
Straightforward: Since real estate can be such a complex business, we make everything we do as simple, clear and above board as possible.
Flexible: Since the world of real estate never stands still, we maintain our success by adapting to change and leading the way forward with advanced technology and the latest in communications.
These are the personality traits of our brand that we constantly reinforce in all of our communications.
Our Signature
We’ve created quite a name for ourselves.
Our logo displays our unique identity graphically and, in doing so, delivers a sense of our company to our customers. To simplify our branding and support the Weichert Evolution, the Weichert-only logo will now be the primary “face” of Weichert, Realtors as well as all organizations comprising the Weichert Family. We are establishing this standard to streamline the look of our marketing and to simplify our message to customers.
Another important aspect of this change is the cohesive message we send to customers. Whether they are buying or selling real estate; or seeking a mortgage, homeowners insurance or even relocation clients, our customers now see us as a singular entity—Weichert—supporting all of their needs and delivering a superior customer experience.
Our Partnership
We’re always making connections.
We encourage interactions between people in the same office or the same company or department because we believe that brings out their best. We also work hard to supply the corporate support that makes everyone affiliated with Weichert feel like they have a partner they can depend on. Sales Associates come to us because we assure them that “You’ll be in business for yourself, not by yourself.”
Jane Smith Realtors
Our Summation
Highly evolved and still evolving.
There’s a single important realization that continues to drive our growth—namely, that our potential customers react to us first as people. We know we have to connect with them before they’ll consider the type of help we have to offer. That’s why we choose everything from our logo, typeface and color palette to the design of our material to convey the same friendly, caring image we base our personal interactions on. Whether with customers or among ourselves, we’re always striving to create the strongest personal connections. That’s why we have the industry’s most loyal and appreciative customers and it’s what makes Weichert a great brand to be part of.
