Abstract Imagine you have a child that was born with special needs, money is tight, support form others is limited, and you do everything you can to make sure your child is safe and that every need is met. Every day has its challenges with worry on how to come up with the money to pay for the day to day needs of the family, you worry if the insurance will cover the many medications and procedures that are needed, and in the mean time you wonder if you can afford and have the time to modify your home to accommodate a growing special needs child. Next imagine that every time you need to take your child to the doctor you need to carry the child out of the home, disassemble the wheelchair, carry the wheelchair out of the home, assemble the wheelchair back together, place the child back into the wheelchair and wheel the child into the ADA equipped vehicle. In picturing all this can you imagine how it would be to care for a special needs child? Well Logan’s Heart and Smiles does because Logan’s helps such families with home modifications so that these families can focus more of the time on the loved one and not time worrying about how to build a wheel chair ramp, fencing, or other home modifications. With new campaign materials Logan’s can attract donations, volunteers and get the increased community awareness it needs to continue giving construction services to the families of special needs children and young adults such as the one described above.
“There is no exercise better for the heart than reaching down and lifting people up.” - John Holmes
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Logan’s brand has been positioned the same for years without any movement of growth. In order to remedy that a new-refreshed campaign needs to be created to attract more community awareness, donations, and volunteers that are the core to the success of giving much needed help to families of special needs children and young adults.
