One Color Logo Development

The logo to the right was designed based on the mood board volunteerism. It emphases a strong bold san serif type font (Berthold Imago) with an overlay of the & on the Logan’s that would unify the Logan’s and the Heart /Smile below. This was eventually chosen for Logan’s Logo.

The logos to the left use the basic design from above but with the addition of a heart with a smile through it. It was created to see how the logo would look with another graphic element added to it.

To the right the logos where created with a wood block with Logan’s type sitting on the top, a nail to the right, and Heart & Smiles engraved on the board.

The logos to the left reflect a heart and smile icon. These logos where done to test out what it would look like to have a icon of a heart and a smile as the primary focal point.

The two logos to the right where taken from the sketched drawings by using a diamond shaped box to depict a construction/ road sign. Taking a bit further with stylizing the lines to pop the Logan’s Heart & Smiles in the middle.