Color Palette

PMS 2945U RGB: 60 88 137 CMYK: 92 69 20 5 #3C5889 BLUE

PMS 4975C RGB: 60 36 36 CMYK: 49 77 69 67 #3C2424 Brown

A color scheme for this branding campaign is to use of a dark blue, brown, light yellow, and rusted orange. Blue is to be used because it symbolizes peace and increases productivity (Color). Logan’s provides a building solution to families that need home modifications. By using brown it will bring a natural color that evokes a sense of strength and reliability to the campaign. Plus it is the color of wood. Using rusted orange in the mix will bring energy to the color scheme by bringing feelings of excitement, enthusiasm and warmth and adding a lighter side of yellow that will bring warm and lighter feel to the much stronger colors of green, brown and the rustic orange (Color).

PMS 718C RGB: 169 78 0 CMYK: 18 81 100 7 #A94E00 Rustic Orange

PMS 7401C RGB: 241 223 165 CMYK: 2 10 41 0 #F1DFAS Light Yellow