1 minute read
Competitive Audit
Next Article
Competitive Company #1: Geo’s Garden
Website Geo’s Garden is a local nonprofit organization that provides a respite care facility, therapy, client advocacy, and social work/support services for families in the Dane County Area of Wisconsin. Competition Because: • Vying for local donations. • Competing for corporate and individual sponsors for fundraising events. (Examples: golf outings, silent auctions, and etc.) • Solicit within the same locations to attract volunteers to help with organization.
Positioning
Geo’s Garden is relatively new in the area, having only been an organization for the past 4 years but has been a force to be reckoned with because of all the publicity it has received for their fundraising efforts. It has a lot of TV airtime because the founder is also a local newscaster. When compared to Logan’s, Geo’s is a young organization but has more recognition within the community.
Competitive Company #2: United Cerebral Palsy
Website United Cerebral Palsy (UCP) is a national organization that provides support and services to people with spectrum disabilities beyond just cerebral palsy (autism, epilepsy, down syndrome, traumatic brain injury, and delays in slurred speech, mobility and development) (UCP) Competition Because: • Vying for local and national donations. • Competing for corporate and individual sponsors for fundraising events. (Examples: golf outings, silent auctions, and etc.) • Soliciting within the same locations to attract volunteers to help with organization.
Positioning
Having been an organization since1959, UCP’s positioning in the Dane County market is strong because if you ask someone if they have heard of UCP most likely they will say yes. UCP also has a strong list of supports and volunteers that give year after year. UCP marketplace is both locally and nationally whereas Logan’s marketplace is locally and is relatively small.
