SWOT

STRENGTHS

• Strong foundation of core supporters • Strong foundation of core volunteers • Durable and lasting products • Founder has a strong presence in community • Ranked in high regards as a great organization among other non-profits • Supported by some national retail and commercial corporations • Founder has received numerous awards for his work from this organization

OPPORTUNITIES

• Expand services into other communities • Market to companies by creating “Cause Marketing” effect (eHow, 2012) • Add additional home improvement services • To increase donations by opening up the website to accept payments • Align with other non-profits

WEAKNESSES

• No brand or name recognition within the community and schools • Can only build wheelchair ramps and fences seasonally • Lack of marketing budget • Not enough funds to help all the families that are in need for a particular year • Volunteers are sparse on some projects • Founder covers organizations expenses out of his own pocket

THREATS

• Competition for donations • New start-ups of new non-profits • Bad Economy • Other fundraisers being held the same time Logan’s Golf Outing is held • Lack of the community wanting to get involved • Perception of impropriety