COMPETITIVE AUDIT Competitive Company #1: Geo’s Garden
Geo’s Garden is a local nonprofit organization that provides a respite care facility, therapy, client advocacy, and social work/support services for families in the Dane County Area of Wisconsin. Competition Because: •
Vying for local donations.
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Competing for corporate and individual sponsors for fundraising events. (Examples: golf outings, silent auctions, and etc.)
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Solicit within the same locations to attract volunteers to help with organization.
Positioning Geo’s Garden is relatively new in the area, having only been an organization for the past 4 years but has been a force to be reckoned with because of all the publicity it has received for their fundraising efforts. It has a lot of TV airtime because the founder is also a local newscaster. When compared to Logan’s, Geo’s is a young organization but has more recognition within the community.
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