de$ )( LEFT, RIGHT, UP, DOWN, New Directions in Signage and Wayfinding
LEFT, RIGHT, UP, DOWN, New Directions in Signage and Wayfinding
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Chapter #1 Treating Surface
Chapter #1 Treating Surface
WayďŹ nding is ďŹ nding the way: in a functional, targeted and efďŹ cient manner. Can you ďŹ nd your seat or not?! Can you ďŹ nd the exit or not?! Yes or no—and if it’s anything in between, you’re lost! This applies always and everywhere in public spaces, but in particular to theaters and stadiums. Whether quickly dispersing large crowds of people, or getting 92,000 spectators into a stadium before kick-off—and afterwards quickly and safely out again: every gate and every exit that can’t be found can become a problem.
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WayďŹ nding must be functional, and it can also look good! Functionality becomes form, form becomes content, and the sign communicates the message! Simple and contemporary graphic design instead of redundant or complex presentation of information—it is self-explanatory, self-evident. Design perceives a location as a brand, translating architecture and interpreting it. BĂśn Bannholzer New Identity Ltd.
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