December 2013 Shop Local Gatefold

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shoP local / think local

Part of what makes our neighbourhoods special are the businesses that thrive within them. As Saanich Peninsula entrepreneurs we strive to meet the needs of and give back to our diverse community. We ask that you please take a minute to think about the large potential of your consumer dollar. You are investing in your community by supporting its unique businesses. Appreciate what makes our neighbourhoods different. Our one-of-a-kind businesses are an inherent part of the distinctive character of our neighbourhoods; that is what brought us here and will keep us here. Shop local and stay connected to the merchants in your community.

you hav ea choice where to sPend your mo ney

ur Put yo ere y wh mone s ouse i h r u yo When you shop local, three times the revenue remains in your community, supporting parks, schools and more! For every $100 spent at a locally owned business, $45 goes back into the community and our tax base. For every $100 spent at a chain store, only $14 comes back.

live local / give local Community involvement works both ways. Many retailers believe in being involved: giving back to their communities is the right thing to do and they cheerfully donate to a variety of local causes, charities, fund raisers and sports teams. When businesses “give back,” communities appreciate the support and reciprocate.

helP the environment Independent businesses make purchases requiring less transportation and are usually located in the heart of small communities rather than “on the fringe,” meaning less impact on the environment.

If you have a favourite business in your community, please continue to support it all year round. This will ensure we are all here for the long haul!

get better service Local businesses often hire people who have a better understanding of the products they’re selling and take more time to get to know their customers.

our future is n


By supporting in dependent businesses today, you are investing in a unique and sustainable future for the Saanich Pe ninsula commun ity. Small business ow ners live locally and are therefore more invested in the future of our neig hbourhoods. Loca l entrepreneurs ar e also the largest employer nationa lly and they prov ide the most jobs to new residents.

Shopping Sidney Sidney Waterfront

Bevan Avenue Bevan Avenue

Oakville Avenue

Oakville Avenue Oakville Avenue

3. Buddies Toys

12. Lolly Gobble Sweet Shop

15. Smashin Fashin

5. Curves Sidney

16. Sparling Real Estate

6. Dig This

17. Sweet Talk & Lace

7. Exist Hairworx

18. Tanner’s Books

8. Flush Bathroom Essentials

19. The Dancing Orchid

9. Home Hardware

20. The Denture Clinic

10. Hypersport Activewear

21. Waterlily Shoes, Bags and Accessories

Sidney Waterfront

1st Street

2nd Street

Orchardat Avenue 13. Pebbles Mineral World Orchard Avenue Orchard Avenue 14. Shaw Ocean Discovery Centre

4. Christine Laurent

11. Island Blue Print Co. Ltd.

2nd Street

2nd Street

3rd Street

3rd Street

2nd Street

4th Street

4th Street

3rd Street

4th Street

2. Brown’s The Florist

5th Street

5th Street

#17 Pat Bay HWY #17 Pat Bay HWY

1. Beacon Cat Hospital


21 8


Sidney Waterfront Seaport Place

Seaport Place 1st Street

Bevan Avenue 5

2nd Street

3rd Street

2nd Street

4th Street


3rd Street

Bevan Avenue Bevan Avenue

3rd Street




3 18 Beacon Avenue 2 10 Beacon 16Avenue

4th Street

Beacon Avenue

4th Street

Resthaven Drive

Resthaven Drive

19 15 17 4

5th Street

Bevan Avenue



5th Street

Mary Winspear

Mary Winspear

7th Street

7 Beacon Avenue Beacon Avenue

Beacon Avenue


1st Sidney Street Waterfront Seaport Place

Sidney Waterfront Sidney Waterfront Sidney Avenue Sidney Avenue

James White Blvd James White Blvd 7th Street

Resthaven Drive

7th Street


Pat Bay Highway

Professional Services Fashion & Beauty Free Parking

Sidney Avenue

ames White Blvd

5th Street

Specialty shops & services Arts, Media & Entertainment Home & Garden Restaurants & Cafés

5th Street

Hostess Gift?

BROWN’S Since 1912

Open & Delivering Every Day! BATHROOM ESSENTIALS

photo by Courtney Hawkins

Have a Cranberry Christmas

Sidney: 2499 Beacon Avenue 250.656.3313 Downtown: 757 Fort Street 250.388.5545 NEW! Westshore: 2972 Jacklin Rd 778-433-5399

playful by nature! Sidney Store

2494 Beacon Ave, Sidney 250.655.7171

Oak Bay Store

2533 Estevan Ave, Victoria 250.595.6501

17 Great Reasons to Shop Local This Holiday Season! The merchants of Sidney encourage you to come and enjoy this year’s holiday shopping experience. Find that something special for her, for him, for the children and to make your home “holiday ready” right here along the streets of lovely Sidney-by-the-Sea. You’ll find that our diverse range of unique small businesses offer personalized service to take the best care of you – our valued customer. Warm wishes for a happy and healthy holiday season, Mineral World SST Ad October 2013 from the merchants and staff of the shops of Sidney. Size: 3.75” (w) x 4.925” (h) • Rev 2 • Oct 03/13

New Christmas Stock Arriving Daily! Shop Early for Best Selection

Lingerie …



Beacon Cat Hospital Dr. Ellen Guttormson

The only strictly feline hospital serving the Saanich Peninsula

Bras, Panties, Slips Nightwear, Robes Pantyhose, Camis Slippers, Garter Belts, Silk Pajamas, Forever New … professional bra fittings

We carry off beat and affordable gifts for EVERYONE 2424 Beacon Ave, Sidney 250.656.1002

Shop on-line at 250-655-4367 • 9808 Seaport Place •

Purrrrrfect Care 9711 A - 5th Street, Sidney 250-656-5568 •

New Christmas Stock Arriving! Shop Early for the Best Selection

Over 1,000 calendars to choose from!




Jewellery & Giftware




Diamonds, Gold, Sterling Silver, Earrings, Bracelets, Pendants, Crystal, Jewel Cases, Giftware


Christine Laurent

Beacon & Fourth in Sidney Open 7 Days a Week! 250.656.2345



2432 Beacon Ave, Sidney 250.656.7141

Why a Christmas Tree? by Lynn Fanelli

While viewing the Winspear Festival of Trees over the holiday season, it made me think: why do we decorate a tree in celebration of Christmas? According to the Encyclopedia Britannica, “The use of evergreen trees, wreaths, and garlands to symbolize eternal life was a custom of the ancient Egyptians, Chinese, and Hebrews. Tree worship was common among the pagan Europeans and survived their conversion to Christianity in the Scandinavian customs of decorating the house and barn with evergreens

at the New Year to scare away the devil and of setting up a tree for the birds during Christmas time.” The tradition of utilizing a coniferous tree as a decoration started in Germany around the 16th century. Devout Christians brought trees into their houses. The Christmas tree was traditionally decorated with items such as fruit and nuts. In the 18th century, trees began to be illuminated with candles, which over time were replaced with Christmas lights. An angel or star was placed on top of the tree to represent the host of angels or the Star of Bethlehem. Decorating Christmas trees became popular outside of Germany in

Ultimate in Comfort

Bet You Can’t Tell These wax candles have such an incredibly realistic flame, we bet you can’t tell they’re not real. Plus, a smart-timer lets you set the candle to run for a certain amount of time and automatically shut off – over and over again.

Smashin Fashin 2420 Beacon Ave, Sidney 250.655.9558

Smarter Candles for Garden Lovers

9813 Third St, Sidney • 778.426.1998

Skechers: Go Walk - Go Run since 1999

running • walking • yoga • fitness • swimming

Across from Tanner’s Books: 2443 Beacon Ave., Sidney 250-656-6161

Don’t Let Your Christmas Shopping Snowball Out of Control

Pamper Your Favourite Person: • Gift Certificates • Moroccan Oil Body Line • Miracurl Come See Our Artist Wall artists contact us for details!

Tues - Sat 9-6 Late Night Tuesdays!

101-2537 Beacon Avenue (in the Cannery building) Sidney 250.656.5606

250.656.2321 #3 - 2310 Beacon Ave, Sidney

the second half of the 19th century. Wikipedia states: “The tradition was introduced to Canada in the winter of 1781 by Brunswick soldiers stationed in the Province of Quebec to garrison the colony against American attack. General Friedrich Adolf Riedesel and his wife, the Baroness von Riedesel, held a Christmas party at Sorel, delighting their guests with a fir tree decorated with candles and fruits.” More recent, the cartoon A Charlie Brown Christmas, released in 1965, created a pop culture around the Christmas tree. The show epitomized the commercialization of Christmas and a “Charlie Brown Christmas Tree” became a symbol of the real meaning of Christmas. The Christmas tree is no longer just for royalty and a show of wealth, but for all to enjoy. Speaking of sharing … when you visit the Winspear Festival of Trees, please don’t forget to bring a donation of food for the Sidney Lions

Food Bank. This Christmas Season enjoy numerous activities in and around our community. The Festival of Trees is on until January 2nd. A loonie buys you a vote for your favourite tree. Funds raised support the Mary Winspear Centre Capital Improvement Plan, an initiative of the SANSCHA Foundation, the registered charity which fundraises for the Centre. Start the Christmas season with a visit to the Winspear Festival of Trees and enjoy the sounds of Peninsula Singers starting December 6th. Have a laugh or two at the Peninsula Players’ pantomime, King Arthur & The Knights of the Round-ish Table, starting December 20th, and finish the year off dancing to the music of the Timebenders at the Mary Winspear Centre on New Year’s Eve. And don’t forget … the Sidney Lions Club undertakes Christmas tree shredding early in the New Year.

this is more than A gift of heAlth. strength, laughter, happiness & confidence are also included.

The healthier you are, the more unstoppable you feel. I have learned that through Curves, and I would love for you to experience the same gift of health they have given me.

Happy Holidays!

The Dancing Orchid 2416 Beacon Avenue 250.656.1318


2425C Bevan Avenue, Sidney

Seaside ad 2013 Xmas 1.pdf

Canadians Helping Canadians by Kenny Podmore

On November 1st, I arrived

in Lac-Mégantic, Quebec. The population of this little town is approximately 6,000 and it's s a two-anda-half hour journey from Quebec. On July 16th, the town suffered devastation when a tanker train exploded. Forty-seven people perished and two more were never found. The purpose of my visit was to deliver a check for $3,027 that was raised from a fundraiser I organized early in September. Travelling with me was my stepdaughter-in-law, Lucie, who is French Canadian and lives in Quebec; she was with me to translate as very few people in Lac-Mégantic speak English. As we approached the little town we stopped for directions to the recreation centre. When I got out of the car, there was still the smell of burning in the air. This was some 18 weeks after the event. As we drove down the main street, we came across a beautiful church which was very prominent in the TV coverage of the disaster. I remember seeing it, along with people running and shouting and in the background the flames from the burning liquid rising high in the sky. The downtown area is completely cordoned off and new construction is taking place. All around were large mounds of black soil and on the corner was a lone rail tanker which was serving as a memorial. It had French words sprayed all over it; I was told that the words were a mix of grief and anger. We made our way to the recreation centre where I was to meet with the Mayor. However, when we arrived we were met by the Deputy Mayor who told us that Mayor Collette had been called away but sent her sincere regrets. In other areas of Quebec it was election time, but in LacMégantic it was decreed that they would not have an election for another two years because of the disaster. We were taken to the meeting area where I presented the check and a gift of framed Sidney prints, from our town to theirs. I explained how the people of Sidney had raised the money; for a few moments we all stood silent with tears in our eyes. An additional gift was a video clip that contained greetings from our townsfolk and the Sidney Volunteer Fire Department. Chris Creighton-Kelly and his wife France provided the translation and The Sidney Meet Up group made the video possible. The Deputy Mayor went on to say that everybody was still in shock and that it would take a long time to recover; in fact they may never recover. I was honoured to make this journey, but could not have done it without an anonymous donor providing me with a return air ticket, and for this I am eternally grateful. I personally covered the other costs as I went as a resident of Sidney and not as a Councillor and therefore there were no costs to our taxpayers. This journey will remain with me forever but I did it for the people of Sidney who came forward and supported the fundraiser, all of which made me proud to call Sidney my home. This was truly "Canadians Helping Canadians."


9:41:34 PM


Sidney Art Store

Creative Gifts










Creative People

2411 Beacon Avenue Island Blue Print Co. Ltd. Downtown: 905 Fort St., Victoria, BC Tel: 250.385.9786 Sidney: 2411 Beacon Ave., Sidney, BC Tel: 250.656.1233 Toll Free: 1.800.661.3332

Dread Shopping for Holiday Gifts? Think About Doing Your Christmas Shopping At Your Local Hardware Store!

More Than Just Hardware: • gardening supplies • patio & BBQ gifts • sports accessories • tools • toys • culinary and kitchen supplies … and more

Delight everyone on your list!

2356 Beacon Avenue, Sidney 250.656.2712

Saanichton Community Christmas The idea of coming together with friends and family during the holiday season creates a warm feeling inside most of us. Gathering to share a coffee, a cup of tea and a warm laugh is what this time of year is all about. The Village of Saanichton takes the gathering experience and goes one step further, by bringing the entire community together with their annual “Community Christmas Event.” This year it takes place on Saturday, December 14th from 9 a.m. to 1 p.m. The Saanichton Village slows down just a little on that day so children can enjoy a pancake breakfast with Santa at St. Mary’s Church starting at 9 a.m. (courtesy of the Central Saanich Lions), have a photo with Santa himself (by donation to the food bank), walk the Tree Trail with the family through the Village, take a ride in a horse-drawn carriage, decorate a gingerbread man, listen to some live local music, but most of all …become more familiar with the people in the community. This will be the ninth annual event, with all proceeds going to the Sidney Lions Food Bank, a worthy cause all year round. There are over 12 trees on the Christmas Tree Trail, which starts at 9:30 a.m. and is a wonderful tradition, with most of the businesses in the local area putting up a splendid tree for kids (big and small) to enjoy. Families are given a map to follow and the children get a stamp at each location, and sometimes a little cup of hot chocolate or treat! The event is presented by The Saanichton Village Association,

december events

Seaside Magazine and Saanichton’s businesses community. For the second year, there will be a “Christmas Craft Fair & Market” in the parking lot behind Fresh Cup Café, which is where Christmas Headquarters is located at 1931 Mt. Newton X Rd. These local crafters and artisans, bakers and food producers will have seasonal items to buy for those enjoy higher quality, locally made products. For many, this event has become a cornerstone of their seasonal Christmas Traditions, and there are a number of guest appearances with elves, Rudolph, and Santa in attendance. Be sure to visit Christmas Headquarters at Fresh Cup Café, 1931 Mt. Newton X Road, to drop off your donation to the food bank, get a free coffee and Christmas cookie, Tree Trail Map, and spend some quality family with a casual stroll, or ride around the village with the horses … because everyone LOVES horses and Santa!

Until December 31 (daily 10 - 4)

Teddy Bears at Play


Hundreds of teddy bears take over Sidney Museum as they gather in groups to play their favourite games and sports. Come join the fun! Closed December 24th and 25th; admission by donation.

December 14 (2:30 PM)

Until January 2

Proceeds support the Times Colonist Christmas Fund. The Pinnacle Brass ensemble, based in Victoria, is one of the most prominent in the local musical scene, ranging from the Victoria and Vancouver Island Symphonies to the Naden Band.

Festival of Trees


Bring a Food Bank donation and vote for your favourite tree!

December 6 & 7 (7:30 PM, 2 PM)

Peninsula Singers Present Christmas Time is Here MARY WINSPEAR CENTRE

Mancini, John Williams and Canadian Robert Farnon. Hits of the 1950's include Sleigh Ride, Peanut Polka and Moon River.

"A Charlie Brown Christmas" theme song, "Christmas Time Is Here'" will feature the Singers' wide range of holiday music. Young pianist Keaton Ollech will be showcased – "Focus On a Young Artist." Proceeds to Saanich Peninsula Hospital Foundation’s Music Therapy Program.

December 7, 14, 21 (10 AM - 2 PM)

Photos with Santa & Gift Wrapping SIDNEY PIER HOTEL & SPA

Bring your own camera for a photo with Santa. Stop by our gift wrapping station and let us do the work for you! Donations for the food bank gratefully accepted.

December 10 (2:30 PM)

Palm Court: A Boston Pops Tribute MARY WINSPEAR CENTRE

Celebrate Arthur Fiedler and the Boston Pops including the music of Leroy Anderson, Henry JOB # S567-15175 CLIENT: SIDNEY BIA PUBLICATION: SEASIDE TIMES

The Pinnacle Brass Quintet Christmas Concert MARY WINSPEAR CENTRE

December 14 & 15

Last Chance Christmas Craft Fair MARY WINSPEAR CENTRE

An exceptional Christmas shopping experience of unique West Coast hand crafted items. Friday 10 a.m. to 5 p.m; Saturday 10 a.m. to 4 p.m.

December 25 (11 AM - 2 PM)

Community Christmas Dinner MARY WINSPEAR CENTRE

14th anniversary of the annual Christmas Day Dinner. Reservations for 11 a.m. or 12:30 p.m. sitting. Call 250-656-7678 to reserve your spot by December 20th.

December 31 (Doors 7:30/Show 8:30)

New Year's Eve with The Timebenders MARY WINSPEAR CENTRE

Tickets $38 + tax. All drinks $5; bottles of champagne; party favours. Call 250-656-0275 for tickets.

January 1 (12 PM)


Join the Peninsula Celebrations Society for the annual polar bear swim at the beach on Lochside Drive!