SE-LF: Professional Trade Brochure (ex Prices)

Page 1


The Plastics Problem

The Reuse Solution

Massage Oils

Clay Muds

Dry Salts

Body Scrubs

Essential Oils

Facial Serums

Experience Box Sets

- Reusable Face Mask Set

- Unwind Bath & Shower Set

- Self or Couples Massage Set

- Detoxifying Recovery Set

Founder’s Letter

THE PLASTICS PROBLEM

- Staggeringly, ⅓ of all landfill comes from beauty & personal care products 1

- Of this, an estimated 250,000 professional-size jerrycans, tubs and bottles are used every year by the UK spa industry 2

- Furthermore, only 9% of plastic beauty waste is actually recycled 3

Once these plastics have reached the end of their life, they end up in landfill and contribute the microplastics crisis, contaminating our oceans and environment for generations to come.

It’s a challenge the industry needs to address

THE SOLUTION

Think of traditional glass milk-bottles or steel beer barrels and how this packaging is continually reused without plastic waste.

We’ve taken this concept and provide spa-quality products in metal & glass reusable containers, which we collect for free and reuse again and again

Circular Reuse

...it’s

a little bit old school

How it works:

Step 1: Orders dispatched from SE-LF within 2-3 working days

Step 2: Upon delivery, remove your products and package your used empty containers back into the same box

Step 3: Scan the pre-printed label provided and arrange a Royal Mail collection at a convenient time for you.

SE-LF then reuses these containers, ensuring they are managed and cleaned to the highest professional cosmetic standards.

CARBON NEUTRAL

Whilst reusing our main packaging is a great way to reduce our environmental impact, we also continuously work to ensure any non-reusable items, such as boxes and labels are recyclable and sustainably sourced where possible.

We also partner with Carbon Neutral Britain, supporting UN standard tree planting schemes to offset any carbon we do generate as a business.

In 2023 alone, we planted 750 trees (equivalent to 3 acres) and we can proudly declare ourselves Carbon Neutral Certified

MASSAGE OILS

We ensure the highest quality of professional blended massage oils, formulated to have a rich, luxurious texture as well as beautiful and balanced aromas. All designed to leave your clients skin feeling soft and supple to the touch.

All produced in the UK, our massage oils are both Vegan and Naturally Derived.

Our innovative reusable containers help to massively reduce the environmental impact the spa-industry has on the planet. However, we also go one stage further by ensuring our business is also Carbon Neutral Certified.

Our 3 fragranced oils are all individually blended featuring Soya Bean, Wheatgerm and Jojoba extracts alongside an array of natural essential oils.

- FRANKINCENSE & PATCHOULI

- BERGAMONT & NEROLI

- ORANGE, JASMINE & CEDARWOOD

We also have a FRAGRANCE-FREE & WATER DISPERSIBLE option featuring Sunflower Seed Extract, Sweet Almond Oil and Coconut Oil, alongside Natural Vitamin E and a Sugar-Derived Emulsifier. This has the added benefit of being incredibly easy to rinse from towels and clothing.

Why not?

Combine our massage oils with our Trio Salt Blend (See Page 13) to create your own handmade body scrubs or body buffs.

CLAY MUDS

Clay muds are known to offer powerful detoxification, drawing out impurities from the body whilst stimulating blood and lymphatic circulation, removing dead skin cells, as well as toning and strengthening connective tissues to leave skin smooth and radiant.

We ensure all these products are Carbon Neutral Certified, Naturally Derived and Vegan Friendly.

FRENCH CLAY MUDS contain varying natural blends of Montmorillonite, Illite & Kaolin which are rich in minerals such as potassium, magnesium & iron; so perfect for detoxification.

Montmorillonite is a great absorber, making ideal for areas of oily skin.

Illite is a particle which doesn’t swell and therefore is ideal for areas of dry skin, where we want the body to retain moisture. Kaolin is an incredibly fine particle, meaning it is amazing for areas of sensitive skin.

We offer 3 variants of our French Clay Mud:

- PINK contains a mixture of Montmorillonite & Illite - Great for oily skin

- GREEN contains all three - Great All-rounder

- YELLOW contains a mixture of Illite & Kaolin - Great for dry skin

- BRITISH WHITE KAOLIN is purely what it says and contains the finest particles within our range, ideal for the most sensitive skin on the body and face.

This product is only available in 500g or 5kg dry powder and is mixed 1 part water with 2 parts powder

Note: The darker the clay, the more natural pigment. This means it may stain grouting or towels if not cleaned adequately.

CLAY MUDS

Treatments

Rasul

This can be performed by a therapist or the guest themselves. The skin should be cleansed to remove any excess sweat, SPF or product build up. We recommend at this stage using our body scrub treatment (see next page) to help thoroughly clean the skin whilst also removing any dead skin cells, allowing the minerals within the clay mud to penetrate more effectively. Then, apply a liberal layer of the desired pre-mixed clay mud to the body (see our suggestions on the previous page). We recommend leaving the mud to steam in the Rasul chamber for up to 20minutes before rinsing off with cold water thoroughly.

Facial Mask

Our British White Kaolin is perfect to use within facial treatments, poolside or within relaxation zones as a facial mask. Simply apply a liberal layer to the face (avoiding the eyes) and leave for 10-20minutes before rinsing with water.

Foot Exfoliation

Mix a small scoop of our Trio Salt Blend (Epsom, Himalayan & Dead Sea), with our French Green clay muds to create an exfoliating foot treatment. Apply to the feet and massage in, focusing particularly on areas of dry skin. Leave the mud to set for 10-20minutes and then rinse with cold water.

Body Wrap

The high % of Montmorillonite within our French Pink Clay Mud makes it perfect for detoxifying body wrap treatments. Follow the same process as the Rasul above, but instead of using a chamber, simply wrap the body in either biodegradable wrap or linen sheets for up 20 minutes.

TRIO SALT BLEND

One of our most versatile products, this dry blend of Epsom, Dead Sea and Himalayan salts, each having it’s own different chemical composition and bringing with it different minerals to help support your body and skin’s natural health. The three salts also have different shapes and structures, meaning this mixed blend helps to exfoliate the skin much more effectively than a single salt alone.

This product can be used for the following:

Body Scrub & Body Buffing:

Using this product as a body scrub is the perfect way to remove our SE-LF Clay Muds as part of your Rasul or Body Wrap Treatment. Simply mix 100g of salt with 20g of your chosen SE-LF Massage Oil. Apply to the skin and exfoliate thoroughly. Alternatively, mix with just 10g of oil for a drier buffing experience.

Bath or Foot Soak:

For a relaxing bath or foot soak, pour 100g-250g of salt into warm water (37-39C) and soak for at least 20minutes. For a muscle soothing bath experience, use 500g of salt.

Foot Exfoliation Treatment:

This can be a stand alone treatment or as a follow-up to the foot soak above. Mix a small scoop of our Trio Salt Blend (Epsom, Himalayan & Dead Sea), with our SE-LF Moroccan Dark or French Green clay muds to create an exfoliating foot treatment. Apply to the feet and massage in, focusing particularly on areas of dry skin. Leave the mud to set for 10-20minutes and then rinse with cold water.

Why not?

Combine any of the treatments above with our SE-LF Essential Oil Blends to add an aroma to the experience. (See page 15)

BODY SCRUBS

This is our pre-mixed version of the Body Scrub treatment on the last page. We combine our incredible Massage Oil blends with the Dry Trio Salt to create this beautiful product.

The three different salts create an exfoliation like no other, and the natural minerals and oils feed the skin along the way. Skin feels refreshed, bright and soft to the touch.

Available in the same 4 different fragrances as our Massage Oils:

- FRANKINCENSE & PATCHOULI

- BERGAMONT & NEROLI

- ORANGE, JASMINE & CEDARWOOD

- FRAGRANCE-FREE & WATER DISPERSIBLE

ESSENTIAL OILS

Our Essential Oils are carefully crafted in the UK with a blend of at least five 100% pure natural essential oils; perfect for a variety of athome and professional uses:

Rasul & Body Wrap Treatments:

Mix 4-6 drops of Essential Oil with every 100g of SE-LF Clay Mud

Bath Salts or Foot-bath:

Mix 6-8 drops of Essential Oil with at least 100g of SE-LF Trio Salt Blend and stir into warm water until dissolved

Vaporiser or Oil Burner:

Add 6 drops of Essential Oil

Facial Compress:

Add 4-5 drops to a bowl of warm or cold water, soak a clean cloth and apply as desired

Inhalation:

Add 4 drops of Essential Oil to a bowl of just-boiled water. With a towel over the head, lean over the bowl, or place underneath a client who is laying face down on a massage table. Breathe in normally for up to 10 minutes.

We currently offer 3 different aromas which compliment our Massage Oil line-up:

- ORANGE, JASMINE & CEDARWOOD

Create a sense of calm with this beautifully blended fusion of Orange, Jasmine & Cedarwood paired with subtle Lavender and Ylang Ylang

- FRANKINCENSE & PATCHOULI

Evoking a sense of warmth and comfort, the rich aroma of Frankincense is balanced with the florality of Patchouli and Ylang Ylang, the fragrance of Thyme and Sage and the sweetness of Orange.

- BERGAMONT & NEROLI

A vibrant, uplifting yet harmonious aroma featuring the signature notes of Bergamont and Neroli, alongside Sage, Lavender, Grapefruit and Chamomile.

FACIAL SERUMS

Unlock our secret to radiant, rejuvenated skin with our collection of UK-Made and Vegan-Friendly Serums – the perfect compliment to our Reusable Face Mask (See Page 22).

Serums serve as the backbone of any facial, delivering a concentrated dose of active ingredients that work wonders for your skins health. Designed to penetrate deeply, our lightweight formulations ensure that the skin absorbs these hero ingredients more effectively than traditional moisturisers or tonics, unleashing their full transformative results.

- ANTIOXIDANT FACIAL SERUM

Crafted to deliver instant hydration and protection, catering to all skin types. This serum boasts a 100% natural blend of extracts that keeps your skin nourished and shielded from the elements. Featuring Jojoba, Raspberry, Grape, Kiwi and Watermelon Seed Oils

- HYALURONIC ACID FACIAL SERUM

Infused with the hydrating power of hyaluronic acid, alongside the nurturing benefits of vitamin B5 and an array of fruit extracts including, Cranberry, Grapefruit & Raspberry. This serum is a gamechanger.

- VITAMIN C FACIAL SERUM

Enter a world of luminosity with our Vitamin C Serum – an illuminating blend designed to revive and energise the skin. This serum boasts a potent fusion of ingredients, featuring Aloe Vera and Witch Hazel, alongside Bilberry, Grapefruit and Cranberry fruit extracts; with of course, the powerhouse Vitamin C

Not only do these serums work perfectly as follow-up retail for guests purchasing a SE-LF Reusable Face Mask, they also stand alone as steps within existing facial treatments.

Spas and guests can also return the packaging free of charge; allowing us to reuse the glass and ensure the pipette and label are recycled correctly.

RETAIL EXPERIENCE BOXES

In addition to our professional products, we offer a range of award winning self-care experience boxes, which are great for retail but also as a way for guests to have experiences without a therapist or outside of the spa within their accommodation.

All our sets feature a selection of skin-care products in our reusable packaging; alongside a guided magazine and audio. These not only leads the guest through the products and how to use them, but also introduces them to mindfulness and relaxation techniques.

Our boxes are now stocked in a range of luxury hotels and spas across the country, allowing guests to enhance their stay whilst driving additional revenue with no therapist time taken.

We even offer co-branding on the labels, allowing your guests to take a little piece of their spa visit away with them.

We even extend our circular packaging system out to your guests, allowing them to request a free collection of a box from their home, at a time convenient to them.

REUSABLE FACE MASK SET

Over 1 MILLION single-use sheet masks are thrown away every day! Our innovative reusable silicone mask comes with 3 different serums, not only allowing your guest up to 20 uses in each box, but it also means they can tailor their mask to their specific face needs. These sets are perfect for retail and offer an experience which can be used poolside or in relaxation areas, and then taken home after.

The contains the following:

Reusable & 100% Recyclable Face Mask: This face mask redefines sustainability, offering a greener alternative to traditional single-use masks

Antioxidant Facial Serum (10g): A 100% natural blend of extracts that nourishes and protects your skin.

Hyaluronic Acid Facial Serum (10g): Crafted to rejuvenate your skin and give you a velvety-smooth complexion

Vitamin C Facial Serum (10g): An illuminating elixir crafted to revive, energise and brighten your skin

Black Obsidian Facial Roller: Formed from ancient lava flows, this sustainable Facial Roller boasts remarkable spiritual and skincare benefits

Metal Storage Tin: Perfect for keeping all the items together. It also allows the guest to store the set in the fridge at home for an additional sensory experience.

Experience Guide: All our experience boxes come with a detailed magazine that not only walks the guest through the products and how to use them, but also introduces them to relaxation and mindfulness techniques.

UNWIND BATH OR SHOWER

Give your guests the opportunity to relax and unwind, either at home or in their overnight accommodation.

This set offers a multi-sensory experience and goes far beyond the typical “sleep” set. All the products have been carefully crafted to take the guest on a soothing journey through different aromas, textures and sensations; helping them decompress, both physically and mentally.

The contains the following:

And Relax... Room & Pillow Mist: Transform your space with the calming aroma of our Room Mist, creating the perfect ambience for your relaxation ritual.

Lavender & Black Pepper Bath Salts: Indulge in the soothing combination of lavender and black pepper, turning your bath into a luxurious retreat.

Rest Your Head Foaming Oil: Unwind with our Foaming Oil, designed to ease tension and promote relaxation as you cleanse and rejuvenate your skin.

Lemongrass & Ginger Body Wash: Refresh and invigorate your senses with our Body Wash, a delightful blend of lemongrass and ginger.

Sleep Tight Body Butter: Nourish your skin and promote a restful sleep with our Body Butter, leaving your skin feeling soft and replenished.

Experience Guide: All our experience boxes come with a detailed magazine that not only walks the guest through the products and how to use them, but also introduces them to relaxation and mindfulness techniques.

MASSAGE SELF OR COUPLES

Offer your guests the opportunity to connect with themselves or as a couple with our guided massage set. Perfect for guest to take home after a visit, or for them to use during their stay in overnight accommodation.

Our magazine and audio guide carefully walk the guests through basic body brushing and massage techniques. It’s also perfect for guests who feel uncomfortable having hands-on treatments in spa.

The contains the following:

And Relax... Room & Pillow Mist: Envelop yourself in the soothing aroma of our Room Mist, setting the perfect ambience for your massage experience.

Lemongrass & Ginger Body Wash: Begin your journey with a refreshing Body Wash, cleansing both body and mind for a truly immersive experience.

Natural Boar Hair Dry Brush: Discover the benefits of dry brushing, promoting circulation and rejuvenating your skin. Embrace a natural and mindful approach to skincare.

Time to Connect Massage Oil: Our natural Massage Oil is crafted to enhance the connection with your body or your partner’s. Unwind and indulge in the therapeutic properties of carefully selected ingredients.

Himalayan Salt Ball: Harness the power of Himalayan salt for a deeply relaxing experience. This salt ball adds deep-tissue relaxation to your self-care routine.

Experience Guide: All our experience boxes come with a detailed magazine that not only walks the guest through the products and how to use them, but also introduces them to relaxation and mindfulness techniques.

DETOX HANGOVER RECOVERY

Provide your guests with the opportunity to detoxify and rejuvenate their bodies from the effect of the night before.

This guided set walks them through a journey of cleansing their body and mind, inside and out.

It’s perfect for guests who are visiting as part of celebration, such as a wedding, hen do and corporate event; allowing them the time to recover either at home or in their overnight accommodation.

The contains the following:

Detox Tea by Tea People: Begin the journey with a soothing cup of Detox Tea, specially curated to ease the internal effects of the night before, featuring Dried Apple, Moringa, Cinnamon, Turmeric, Green Tea & Tulsi

Lemongrass & Ginger Body Wash: Refresh and invigorate the senses and the skin with our energising Body Wash

Eucalyptus & Peppermint Bath Salts: Immerse in a detoxifying bath with the decongesting blend of Eucalyptus and Peppermint

Detoxing Green Clay Face Mask: Revitalise the skin with our Detoxing Green Clay Face Mask, designed to draw toxins from the skin, leaving it refreshed and renewed.

Himalayan Salt Massage Ball: Indulge in a guided therapeutic facial massage, that provides natural relief from headaches and helps sooth the mind. Especially if kept cool in a fridge or freezer.

Experience Guide: All our experience boxes come with a detailed magazine that not only walks the guest through the products and how to use them, but also introduces them to relaxation and mindfulness techniques.

Founder’s Letter

I am thrilled to welcome you to SE-LF; a business that is passionate about creating high-quality skincare that is good for the body, mind and the planet.

Unlocking the Mental Health & Environmental Potential of Skincare

To say that SE-LF is a passion project of mine would be huge understatement. This business is a reflection of who I am, the experiences I have had and the values I hold.

I truly believe that skincare has the ability to not only transform your body, but it can have huge benefits to your mind and wellbeing too. Skincare is sensory and ritualistic in it’s nature. It has aromas, textures, routines and experiences; and these are all fundamental aspects of all wellbeing practises. Nowhere is this more true than in a spa.

But the spa industry, and the beauty industry as a whole has a dirty little secret. It’s a major

contributer to plastic waste and simply using recyclable materials, that mostly don’t actually get recycled, isn’t good enough.

That’s why SE-LF takes on the cost and the effort to collect your empty packaging; then clean and reuse it where possible, and ensure everything else is recycled correctly.

It’s also why we invest in our tree planting partnership with Carbon Neutral Britain to offset our CO2 impact.

If you’re interested in joining our “reuse revolution” or you would like a FREE sample of our products.

Please email: info@se-lf.co.uk

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