APRESIDENT’S MESSAGE
s a longtime car wash operator and member of SCWA – I have enjoyed the many benefits and resources our association has brought to my business.
Connected cameras track a vehicle from the pay station to the tunnel, ensuring that the equipment will provide the purchased services to the correct vehicle, Davy explains. Controllers also provide safety for the consumer by controlling the conveyor and other equipment, automatically pausing the tunnel when there is a problem.
This tight control can allow for customers to receive a custom “light show” in the tunnel as well, Davy states. This feature can create a unique experience for each customer based on what was selected and purchased. Modern controllers can even activate unique signage or special lighting for any visiting unlimited wash club members.
MONITORING SYSTEMS
JEFF
Having just returned from the SCWA Seattle Car Wash Tour I am reminded of one of the best benefits of SCWA - bringing the car wash world together. The Seattle Tour brought together over 100 car washers from many different states. The opportunity to talk with car wash owners from other areas of the country gave me a much broader perspective on the car wash industry and new ideas to implement in my operation. As one member said to me, “SCWA is truly the car wash world connection!”
EFFICIENT PROFITABILITY
Another advantage controllers enable is to-the-inch application of chemicals. This precise application means operators can effectively control their washes’ chemical costs. When set up correctly, equipment only sprays the vehicle, not the gap between vehicles, Davy notes. This to-the-inch application continues through the entire tunnel and applies to such services as ceramic coatings, wax applications and other necessary chemistry. This universal control not only saves on chemistry costs, but it also provides customers a better wash experience.
As business owners when we get to know one another; find ways to share resources; unite on important issues; develop new tools for securing profitability and support our communities - we create a growing business and an environment that encourages customers.
We often say “No one has all the answers and no one has the “secret” to a successful car wash operation”. But as we bring together successful car wash operators and learn “together” we all benefit and find better solutions and answers. Whether it is through our SCWA Mentors Connection; the Advocacy Outreach; the interaction with local government officials; the Car Wash Tours or the SCWA Convention & EXPO (to mention a few efforts) – our mission is to provide the relevant resources to help everyone be more successful. This is what enables SCWA to continue to make a difference in the car wash industry.
Energy efficiency can be another advantage. “Your tunnel controller also helps you save electricity by driving each piece of machinery in the tunnel, activating your vehicle frequency-driven devices and controlling signage and lighting around your facility,” Davy continues. “Additionally, your tunnel controller can help conserve energy by leaving your dryers on when multiple cars are in the tunnel, avoiding costly start-ups of the dryer system. Without wasting chemical or electricity, you are better able to control your per-car costs and make each service more profitable.”
Bath points to efficient look-ahead features in a carwash tunnel that can include the controller keeping the blowers running for the following vehicle. Again, this step saves energy and creates cost savings. “There are many features that can help operators save power, water, etc. When you understand all these modern-day features, your process will benefit as well as your cost savings,” Bath says.
The SCWA events are designed to provide our members with opportunities to network and share information and resources. While members that belong and participate in our association are sometimes competitors, I continue to be impressed with the cooperative spirit and professionalism our industry displays. I am a firm believer in the adage “all ships benefit from a rising tide”. I have seen this as a reality so many times in SCWA. The more we promote the car wash industry and help everyone be better operators – we all benefit and the car wash industry as a whole benefits. The result of participating in a SCWA and enjoying our events is an improvement in the overall industry’s business climate. As business owners when we get to know one another; find ways to share resources; unite on important issues; develop new tools for securing profitability and
With the ramped-up speeds and maximum loading efficiency needed, it is easy to see the importance of proper control in the world of express tunnel washing. Integrated and cooperative monitoring systems have proven to be a profit protector for many bustling car care operations. How do modern controllers enable these monitoring systems to prevent both loading issues and damage complaints in carwash tunnels?
BLANSIT,
SCWA PRESIDENT
support our communities - we create a growing business and an environment that encourages customers. The goal of SCWA is to provide effective leadership and programs making it easier for members to be more profitable and also enjoy the process along the way.
With this in mind, please mark your calendars now for the FIRST BIG CAR WASH EXPO of 2026, the SCWA Convention & EXPO - February 25-27, 2026.
Here, camera systems can provide on-site tracking and help avoid delays caused by a loader, which prevents slowed productivity and missed rollers. Inside the tunnel, cameras can even stop the conveyor when the vehicle is not where it is supposed to be, Davy states. Stopping the tunnel can prevent costly accidents and the downtime they create. These anti-collision systems allow a carwash to run vehicles closer together, further increasing valuable throughput and revenue on busy days.
The 2026 SCWA Convention & EXPO is your front row seat to everything new in 2026.
For more information on the Convention & EXPO visit the SCWA website www.swcarwash.org.
Remember you can only benefit if you participate – this is your chance to be a part of the Ultimate EXPERIENCE in 2026!
Vehicle proximity devices, such as sonar, help identify features on vehicles so a wash can provide a better clean, Davy notes. For example, these devices can detect the windshield location, allowing for special windshield wash services or side mirror rinses. It is also possible to identify truck beds, allowing a wash to automatically turn off devices. This can prevent too much soap from being dumped into the truck bed or turn off blowers so they will not blow debris out of the bed onto other vehicles.
EMPLOYERS AND EMPLOYEES WILL FEEL
THE IMPACT OF THE BIG BEAUTIFUL BILL LABOR
he Big Beautiful Bill was signed into law on July 4, 2025. Employers must now prepare for labor shortages, missing employees, and heightened I-9 scrutiny. The Bill pours an additional $170.7 billion into immigration and boarder enforcement-related activities. The agencies which receive this influx of revenue have a lot of discretion and no oversight.
$45 billion will go directly to building new immigration detention centers. On September 5, 2025, the Board of Immigration Appeals (“BIA”) issued a decision declaring that immigration judges do not have the authority to conduct bond hearings. This means that undocumented persons detained by ICE will no longer have the right to go before a judge to determine their eligibility for bond. The ripple effect of mandatory detention will impact employers who will suffer labor shortages.
Employers must prepare for the reality that their workforce,
acting out of desperation, will agree to deportation rather than waiting one to two years in detention facilities for their day in court. On top of that, with increased interagency collaboration, such as the 287 (g) program which allows local law enforcement to have the same authority as ICE agents,’ employers will notice that a lot of employees are no longer showing up to work.
Employees pulled over during routine traffic stops now face detention and deportation.
Adding to the threat of labor shortages is the reality that DHS can deport detained persons to any country that is willing to accept them. On June 23, 2025, the United States Supreme Court lifted the nation-wide injunction
and above par for wash results to reach maximum efficiency. Monitoring the equipment with daily and weekly checks are a must to prevent potential mishaps or out-of-control usage — water, chemistry, etc.
“Speaking from the standpoint of our systems only, if completely biodegradable chemicals are always used and routine maintenance followed, quarterly nutrients need to be added to the system, and an annual filter change is required,” Gibney says.
FINAL RESULTS
If maintained correctly, the final results provided by closed-loop carwashing should rival conventional wash quality, the NWI team states. The path to achieve this quality is not without some increased maintenance requirements and equipment costs. But, these factors should be weighed against the savings of reduced water and sewer costs to determine the feasibility and profitability of closed-loop operation.
Ideally, a closed-loop wash is using completely biodegradable chemicals, operating a true restoration system that removes chemicals from the water and following the manufacturer’s required maintenance, Gibney concludes. If so, customers will not be able to tell any difference in wash quality compared to the use of fresh water.
By freelance contributor, Jonathan Abrams, Professional Carwashing & Detailing .
FINANCIAL
Prepare Your Finances for an Emergency Handoff
Could someone step in and successfully manage your financial affairs if you are unable to do so yourself? Of course, you could execute a "financial power of attorney'' designating someone as a "financial agent" to act on your behalf in financial matters if you're incapacitated. But just drafting that document with an attorney, which you should do, doesn't guarantee that this relative, friend or adviser will know what to do. The issue isn't so much whether he/ she lacks financial savvy-it's that figuring out someone else's finances on the fly is a massive challenge. Having a financial plan in place for health emergencies is especially on many people's minds now because of the coronavirus pandemic, but an incapacitating emergency could come up at any time. Here's how to prepare finances for an emergency handoff…
SIMPLIFY IN ADVANCE
Consolidate credit cards and bank accounts. Missed credit card payments are among the most common missteps when someone takes over your finances. The more cards you use, the greater the odds that there will be a problem. Cut back to only two, if possible.
preventing the government from deporting undocumented persons to countries that they are not from nor have any existing ties with.
If you have multiple checking or savings accounts, consider consolidating to one of each, preferably at the same bank-more accounts mean higher odds of overdrafts. Especially troublesome are accounts with automated withdrawals or payments-easily overdrawn if no one is paying close attention. If there are lots of CDs, savings accounts and/ or moneymarket accounts at different institutions, some could be easily overlooked.
Stick with paper statements. It's perfectly fine for you to access your accounts online, but it's easy for someone else to overlook or be shut out of your online only accounts, which may be difficult to access. Bills and statements that arrive in the mail provide a wonderful fail-safe. That's true even if the financial agent doesn't live near you-your mail can be forwarded to that person by the post office or a trusted neighbor.
Along with the looming threat of labor shortages is the reality that I-9 audits will continue to multiple. With the infusion of cash DHS is preparing to employ more ICE agents. A top priority for the Trump Administration is workplace compliance. To get employers to comply with federal immigration law DHS issues large monetary fines for technical and substantive violations. ICE has the authority to fine individual stores. For example, from 2018 to 2021 ICE agents audited 20 Walmart stores resulting in Notices of Intent to Fine each individual store. In all, Walmart accumulated $24.2 million dollars in ICE fines for their failure to use the proper electronic I-9 software.
DRAFT A ROAD MAP
To prepare for business interruptions and costly penalties employers must ensure that they are filing out Form I-9s correctly, conduct internal audits, and educate their employees of the changing immigration climate. For assistance, please reach out to Monty & Ramirez LLP a fullservice law firm that specializes in immigration and labor and employment issues.
Create a concise guide to your finances. Having all of your financial information in one place will save your designated agent a lot of time and greatly reduce the odds that something will be missed. Handwrite this list, or type and print it. But don't save it on your computer or send it via e-mail-that would increase the risk that this sensitive info could be stolen. Among the details to include...
- Jacob M. Monty, Nallely I. Rodrguez, Monty & Ramirez LLP; SCWA Legal Firm
Income sources. Note how each of your income streams arrives-pensions and Social Security payments often are direct-deposited into bank accounts, for example. If you
Grit Trap Disposal Testing
• Waste testing that meets any landfill or disposal site requirements.
• Soil, water, waste and air testing.
Chris Ewert • (512) 891-7777 cewert@austin.rr.com 8127 Mesa Drive, #C-305 • Austin, TX 78759 www.integritytestingaustin.com
DIGITAL FOOTPRINT FOR CAR WASHES EXPLAINED: WHY DO YOU NEED ONE? MARKETING
n the fairy tale of Hansel and Gretel, two children are abandoned in the forest and have to find their way home. It’s not exactly a lighthearted bedtime story, but it does give us a little lesson about resourcefulness. The first time Hansel and Gretel are sent into the woods, Hansel drops small white pebbles along the path and the pebbles glimmer in the moonlight, creating a clear trail they can follow safely back home. The second time their terrible parents try to abandon them in the forest, Hansel can’t gather enough pebbles so he drops breadcrumbs instead. The children aren’t able to find their way home because the birds eat the breadcrumbs and the trail disappears. A digital footprint works the same way - it’s the scattering of traces your business leaves across the internet that allows customers to find you, follow you, and decide if they trust you.
Just like Hansel dropped white pebbles to guide the way home, your digital footprint is made up of the things you leave behind online, both intentional and unintentional. Some of these markers you place on purpose: posting on social media, publishing blogs, filling out your Google Business Profile, running promotions, or replying to reviews. These are the shining stones you choose to lay down, creating a clear path for customers to follow.
A strong digital footprint—your trail of pebbles—matters because it does more than just make you visible. It increases brand recognition by ensuring customers can actually find you when they’re searching. It gives you a competitive edge in a crowded market, where the easiest-to-find option is often the one that wins. And most importantly, it builds trust and credibility, with reviews, accurate details, and helpful content that give customers confidence in choosing your wash over the competition.
But not every part of your footprint is under your control. Sometimes the trail is formed by what you leave behind without thinking about it: cookies installed when someone visits your site, online mentions you didn’t request, outdated logos that no longer match your brand, or data collected through search and location tracking. You may not set these pebbles down yourself, but they still shape the trail that leads people to (or away from) your business. Which is why it’s so important to focus on the pebbles, not the breadcrumbs. Your website and its SEO, your Google Business Profile, your reviews, and your social media presence are solid markers that last. Scattered or inconsistent
branding, outdated information, and neglected profiles, on the other hand, are more like breadcrumbs. They make your car washer get lost and they won’t reliably lead customers to your wash bay.
Car wash operators already understand the value of trails because they measure them every day. Traffic counts are essentially breadcrumbs on the road: the number of cars passing by a location. From there, operators look at the signage, the capture rate, and the percentage of those cars that actually turn in and wash. They analyze demographics and competition to decide what steps to take to make people follow their trail to the carwash and then use point-of-sale data to monitor actual wash counts, evaluate efficiency, and spot usage patterns. That data tells the story of how many people followed the trail and how strong it is.
Your digital footprint works the same way. We want to duplicate the data efforts we use to analyze a carwash site to analyze our digital presence too. Every review, every post, every photo is another pebble glimmering in the moonlight, pointing customers toward your wash. The clearer and more consistent your trail, the more people follow your trail to your wash. Because when someone searches “car wash near me,” the business with the strongest and most trustworthy path is the one they’ll follow.
In the end, the lesson is simple: breadcrumbs don’t last. They scatter, get eaten, and disappear before anyone can follow them. White pebbles, on the other hand, shine in the moonlight and leave a reliable trail home. For your business, those pebbles are the deliberate actions you take— updating your website, polishing your Google Business Profile, encouraging reviews, posting consistently on social media, and making sure your branding matches across every channel.
It’s not magic. It’s not an algorithm secretly pulling strings behind the scenes. And it’s not a one-time ad spend that makes your car wash visible. It’s the people behind the business—your team—taking intentional steps, over and over again, that create a trail customers can follow. Every action you take online is another pebble placed on the path, another marker leading someone closer to your wash bay.
When you think about it, car washes already understand this principle. You measure traffic counts, capture rates, and point-of-sale data every day to see what’s working. The digital side is no different: it’s the steady work of placing pebbles, not crumbs, that shapes the path to your business.
So, lay down those solid, shining markers. Be consistent, be clear, and keep building a trail that customers can trust. Because the businesses that put in the effort to leave a dependable digital footprint are the ones that capture more cars, earn more loyalty, and shine the brightest—even in the most crowded market.
How Car Washes Can Strengthen Their Digital Footprint:
Polish your website.
Your website is the biggest stone in your trail—it’s often where customers end up online. A clean design builds trust, and the best sites balance good looks with clear information. Make sure it’s professional, mobile-friendly, fast-loading, and complete with hours, pricing, services, and a “Get Directions” button linked to a maps app. Label everything clearly and follow Google’s white-hat SEO rules so both customers and search engines can easily find you.
Claim and optimize your Google Business Profile. For many customers, this will be your first impression. Keep your hours current, add fresh photos, and post promotions or events. Treat your profile like another social channel—
post to it as often as you would to Instagram or Facebook.
Encourage and respond to reviews.
Five-star reviews build trust quickly, but even a bad review can help if you respond in a way that shows you care about your wash. Ask customers for reviews regularly, and reply to both positive and negative feedback.
Be consistent on social media.
Choose one or two platforms where your audience spends time and post regularly. Consistency shows people you’re active and open. At the same time, claim your free listings across all major platforms and local directories. If a resource is free, use it.
Share your wash expertise.
Blogs, videos, FAQs, and newsletters are pebbles that expand your footprint and give search engines more reasons to feature you. With today’s shift toward AI-driven search, fresh content is worth more than ever. Publish consistently and repurpose content across multiple channels to extend your reach.
Monitor and protect your trail.
Every pebble reflects your brand. Keep your information updated, safeguard customer data, and stay compliant with laws like Texas SB140 if you use text messaging.
- Mel Ohlinger, Ohm Co & SCWA Member
•Car Wash Development Since 1984
•Ground-up and remodels
•Car Wash Equipment Sales, Service, Installation and Parts
•Installation and Service on All Manufacturers
•Consulting
•CAD Drawings and Design Services
•Training (Operational and Maintenance)
•Site Selection and Evaluation
•Sell, Supply and Service Chemicals
•Chemical Evaluations and Cost Controls
•Marketing and Market Research
•Ongoing Preventative Maintenance
•Texas and Surrounding States
•24 Hour Service, 7 Days a Week
•Large Inventory of Parts, Supplies and Chemicals
• Fleet GPS Monitored for Fast, Efficient Response Times
Email: o ce@protechsc.com •
WELCOME TO BROWN BEAR CAR WASH
SCWA ON THE ROAD
Brown Bear was an excellent host for the recent SCWA Car Wash Tour. We appreciate all the efforts from Lance and the Brown Bear family to make the tour very successful.
Brown Bear is a family owned car wash business and has been in the Washington market for more than 65 years
Victor Odermat opened the first Brown Bear Car Wash on 15th Avenue West in Seattle’s Interbay neighborhood in 1957, and that location is still in operation today.
When Brown Bear opened in 1957
• A car wash cost thirty-three cents.
• Soda was ten cents.
• Dwight D. Eisenhower was President.
• And “All Shook Up” by Elvis Presley was the top hit on the radio.
Today, Brown Bear still strives to offer the same eco-friendly, customer driven service that we have for over 65 years including over 55 current - convenient locations.
Brown Bear is well known for our Community Commitment. Over the years, Brown Bear has become intertwined with the Northwest environment and community. We strive to make this region a better place by getting involved and continuously improving the way we operate. Find Brown Bear around the Northwest keeping cars clean and striving
Victor Odermat Chairman
Mr. Odermat, a former Marine Corps Officer, founded the company in 1957. His vision, hard work, and persistence in “taking care of the customer” has led this company for more than 60 years.
to make a difference. Some of the organizations we support include: Puget Sound Honor Flight; Woodland Park Zoo; Puget Sound Soundkeeper; USO; Fred Hutch Cures Start Here and Mountains to Sound Greenway.
The Brown Bear Charity Car Wash Program, based on the same criteria as the SCWA Charity Car Wash Alliance, offers an effective car wash fundraiser alternative for qualifying no-profit organizations. Non-profit groups can sell car wash tickets for the tunnel car wash locations to raise funds for their groups.
Lance Odermat President and General Counsel SCWA member
BROWN BEAR CAR WASH – KINGSGATE
Kingsgate Car Wash location was purchased in early 2023. It is a conveyor tunnel and is a converted bank building. This location is one of our newer free vacuum sites even though it is a market that does not need them.
BROWN BEAR CAR WASH – LYNNWOOD
The Lynwood location was built about 7 years ago. It is a conveyor tunnel only and directly competes with Quick Qwack. We converted to Free Vacuums to test the market and compete with the car wash market in the area.
BROWN BEAR CAR WASH – GILMAN, ISSAQUAH
Gilman Blvd Car Wash was purchased in 2016. The wash is a tunnel model only. It was an abandoned Shell gas station and highly contaminated. Securing even the demo permit took several years. The construction permit took several more. We finally were able to open the site last year. Issaquah is a very difficult city to obtain permits. The storm water vault and infrastructure requirements ran around $1.0 million alone. This facility includes paid vacuums.
BROWN BEAR CAR WASH – ISSAQUAH
Issaquah Car Wash was built in 1990-1991. This location includes a conveyor tunnel; self serve, and fuel options. Three self serve bays were sacrificed for pay stations around 6-8 years ago. We purchased the land in the late 1980s when it was rural and there was not much infrastructure surrounding the property.
Some thought my dad was crazy for doing it. Costco’s World Headquarters is a block away. Costco tried to build a car wash nearby but were denied the permitting by the City of Issaquah.
Needless to say, this is the site that peaked Costco’s interest in entering the industry. This location includes paid vacuums.
SEATTLE CAR WASH TOUR
JULY 22, 2025
CONNECTING CAR WASH WORLD
FEBRUARY 25 - 27, 2026
THE NAKED TRUTH: SELLING OVER 10,000 CARWASH MEMBERSHIPS SALES
et me be brutally honest. Hitting 10,000-plus memberships sold in a single year at one location was not magic. It was not luck. It was a relentless, systems-driven obsession with value, conversion and retention. Forget fluffy theories. This is the gritty, real-world blueprint of how we did it.
It all starts at the pay station
The pay station is your frontline, and your frontline team is either your biggest asset or your biggest bottleneck. If you are serious about membership growth, you cannot just staff it. You must sell it.
I started by standing out there myself. Talking to customers. Testing pitches. Tracking reactions. Then I hired a dedicated sales specialist. Not just an attendant, but someone who saw every customer as a conversation, not a transaction.
From there, I built a team around that role. And here is where we got strategic. We hired student athletes. Why? They are coachable. Competitive. Disciplined. They respond to goals, they handle pressure and they want to win.
unlimited access. And once they experienced the difference, we found that over 65% converted to a full membership.
Tactic: Saturate your site with the offer. Banners, windmasters, sta pitches, etc. Use digital ads targeted within a 5-mile radius. And most importantly, train your team to pitch it like it is the best deal in town because it is.
Structure your plans to be easy and valuable
We kept the plans simple. Three tiers:
Basic: $10 per wash/$20 per month
Premium: $15 per wash/$30 per month
Ultimate: $20 per wash/$40 per month
Other great hires came from:
Gyms: Personal trainers and fitness sales staff are membership pros.
Roofing salespeople: Used to working outdoors, driven by performance and trained to close.
Cellphone sales reps: Comfortable with plans, pricing tiers and face-to-face selling.
These are not carwash people by default; they are performance people. That is what matters.
The offer: irresistible, no brainer, risk-free
We launched a $1 trial. Thirty days unlimited washes for just a buck. Cancel anytime. No fine print.
It worked because it crushed objections. Customers did not need to think. For $1, they could try the convenience of
The pricing was designed to be a no-brainer based on just two washes a month. That is all it took for customers to see savings, and we made sure they saw it.
Tactic: Display the math. Print it on receipts. Include it in the pitch. “You are paying $18 today. For just $6 more, you could have unlimited washes all month.” Customers understand value when you show it to them.
On-site conversions drive the majority of growth
We did not sit back and wait for customers to figure it out. We converted in the moment, right after they experienced a great wash.
We incentivized our team with $10/$15/$20 bonuses per paid signup. We role-played daily. We used tablets to show personalized savings based on customer visit history. And we kept the sign-up process under 90 seconds.
Tactic: Make conversion part of your site’s rhythm. It is not about being pushy. It is about catching customers in the moment of satisfaction, when they are most likely to say yes.
Fleet opportunities: see it, act on it
Every company vehicle that rolls through your wash is an opportunity. When I saw branded trucks or vans come through, I did not just watch them leave. I made the first move.
can attest to the exponential increase of technology inside facilities since the dawn of professional carwashing. From automated pay stations to modern wash media to effective drying systems, the pace of technical advancement has been astounding.
SCWA APPRECIATES
THE SUPPORT OF OUR CORPORATE AND PLATINUM MEMBERS
washes depend on functional speed and accuracy, and these important factors are generated by the best integrated controller and management systems.
SCWA CORPORATE MEMBERS
This continued development has created across-theboard change in the car care industry. Speed is king, and wash cycle speeds have surged as daily vehicle counts have climbed. But, this process of acceleration also ushered in the expectation of new services and improved wash results. Now, both tight timing and effective operation have become important for every wash cycle performed.
Breeze Thru Carwash
Brown Bear Car Washes
Champion Xpress Carwash
Mammoth Holdings
Metro Express Car Washes
Mister Car Wash
Sonny’s The CarWash Factory
The Wash Shop
To maintain pace in this hyper-competitive market, every owner must stay current on the capabilities of today’s carwash control systems. Often called the “brain” of the modern carwash, these carwash controllers connect the different phases of automated operation. Wash equipment, business systems, HR functions and more communicate and share information. Only by learning about this technology and implementing industry best practices can a carwash owner hope to ensure dependable and profitable operation.
WhiteWater Express Car Wash
PLATINUM OPERATOR MEMBERS
Benny’s Car Wash
Carisma Wash
CarWash808 Express
CLEAN
Cruise Car Wash
KEEP IT MOVING
Glide Xpress Car Wash
Living H2O
Soft Suds
Brian Bath with Innovative Control Systems notes that the newest carwash controllers allow vehicles to be processed faster than ever before. High-volume express
The list of ways a controller keeps a carwash moving is impressive. Model controllers across the industry have very efficient abilities that allow bumper-to-bumper washing while providing precise results. Bath points out that new controllers do this by allowing different types of automation, like raising the roller, to maintain a regular flow of vehicles.
PLATINUM VENDOR MEMBERS
Brink Results
Coleman Hanna Carwash Systems
DRB
Erling Sales & Service
Gallop Brush
Innovative Control Systems
Today, car-per-hour conveyor speeds currently vary in the industry — speeds of 150 cars per hour up to even 220 cars per hour are common across the express world, Bath reveals. The large tunnel properties where operators have 20-plus vacuum spaces have really pushed up speeds and profits across the board.
Kleen Rite
Micrologic Associates
Momentum Car Wash Specialists
Motor City Wash Works
National Carwash Solutions
Overall, carwash tunnel controllers help operators dial in their profits and provide a clean, dry and shiny vehicle, according to Todd Davy, senior vice president of sales for DRB Systems. Other advances that modern technology allows are integration of a controller and a point-of-sale (POS) system. To this end, the controller communicates with the POS system to make sure every customer receives the wash services for which he or she paid.
Pro-Tech Service Company
Qual Chem
Quest Car Care Products
Riggs & Associates Group
Rinsed - Carwash CRM
Simple Wash Solutions
Texas Wash Works
Ver-Tech Labs
Windtrax
Time-wasting and costly rewashes can become a problem if a vehicle receives the wrong services. Modern controllers work with other systems to address this issue.
Unmatched Performance.
I reached out to those businesses directly and offered a customized fleet membership deal. I did not wait for them to come to us. I went to them with a solution that saved them time, cut down on employee expense claims and kept their vehicles looking professional.
Tactic: Keep a log of company vehicles using your site. Assign a team member to track and follow up. Build a simple fleet offer, either tiered or unlimited, and present it in person or by phone. Show up with a plan. You will close more than you think.
Referrals: the most cost-effective channel you will ever use We built a member get member program with strong, clear rewards:
• Members received one free month for each referral
• Referrals got 50% off their first paid month
• Unique codes and links made sharing easy through the app, email and text.
Tactic: Use your app or POS to automate referral tracking and promotion. If it is easy to share, customers will do the legwork for you.
Retention is where the real money lives
Churn kills momentum. So, we did not wait for members to cancel. We engaged before they disengaged.
Missed a week? They got a reminder text: “Your washes are waiting.”
Birthday? They got a bonus upgrade.
Canceled? They received a personal follow up with a 50% off win back offer.
We also added just enough friction to cancellation to have a conversation. Often, that conversation led to retention, a pause option or a fix to a solvable problem.
Tactic: Do not treat membership like a gym contract. Treat it like a customer relationship. Listen, respond and win them back personally.
Final thoughts
Selling 10,000-plus memberships in one year was not about one trick. It was about relentless focus on people, process and performance. We did not just sell carwashes. We sold time saved, pride in your ride and the freedom to stop thinking about when you will clean your car next. And we built a team and a system that backed that promise every single day.
If you want to grow your membership base, start at the pay station, hire the right people, give them the right offer, follow every lead and never stop training.
That is the naked truth.
- Mike Bates, Momentum Carwash Specialists & SCWA Member
POPULAR CAR WASH CONVENTION & EXPO
So much more than just the SOUTHWEST! Your window to what is current plus what is coming in the car wash world. All in one place at the Fort Worth Convention Center.
POWERFUL INDUSTRY ADVOCACY
SCWA is known and respected as the advocacy voice of the car wash industry. SCWA continues to serve as the legislative & regulatory connection on behalf of the industry.
SCWA WATER CONSERVATION ALLIANCE
The Alliance plays a pivotal role in providing real water use data to public officials. Targeted information bridges the gap between professional car wash operations and public officials decision making –protecting the owners ability to operate.
SCWA MENTORS CONNECTION
Don’t go it alone – tap into the power of our experienced car wash mentors. Connect. Learn. Grow. Whether just starting out or aiming higher - this is real world wisdom only a conversation away.
STAY INFORMED
Information delivered directly to you weekly. Current industry trends - new business tactics - ideaslegislative updates - the latest regulatory issues –SCWA has you covered.
BIG SAVINGS
Membership offers the opportunity of big discounts on business needs including liability insurance and credit card processing. Plus consultation with the SCWA nationally recognized attorney specializing in business and labor law.
INDUSTRY UPDATES BRIEFS
OhmCo wins BEAR ’25 grand prize
The Chippewa Economic Development Corporation (CEDC) awarded OhmCo Carwash Marketing the Grand Prize at the BEAR ’25 Pitch Competition. OhmCo Carwash Marketing wins BEAR competition recognition as a Wisconsin-based leader in carwash marketing and technology solutions. The “Shark Tank” for growth-stage businesses drew together investors, mentors and entrepreneurs from across the state.
Founded in Neenah, Wisconsin, OhmCo quickly became a recognized name in the national carwash industry. The company provides marketing, web development and technology platforms to carwash operators across the U.S. The company’s win at BEAR ’25 underscores the increasing recognition of the carwash industry’s economic contribution to Wisconsin and beyond.
The grand prize secures OhmCo with guaranteed pitch opportunities with major investor groups. This reflects significant interest in the company’s growth trajectory. With more than seven years in business, OhmCo has a successful track record in the carwash industry. OhmCo’s leadership team sees this recognition as a launchpad toward expanding services and staff in Wisconsin.
“We’re a Wisconsin-based business, but the vast majority of our clientele is spread throughout the U.S. and the world,” said Mel Ohlinger, founder and CEO of OhmCo. “Getting to participate in events like this, connecting with other small business owners around us and building a business with strong investor interest out of Neenah, Wisconsin, is extremely exciting and validating. Wisconsin has a rich history in the carwashing world, and we’re happy to contribute to it.”
BEAR ’25 featured several standout Wisconsin businesses, including A to B Mobile Repair, which earned the Audience Choice Award. While competition was strong, OhmCo’s unique positioning in the growing carwash market captured the judges’ attention. This win solidified OhmCo’s role as a regional leader with national reach.
joining Duravant, Malinas served as president of the industrial process segment at ITT. He also held senior executive roles at Thermo Fisher Scientific and Danaher Corporation.
OPW names David Malinas as new president OPW announced that the company appointed David Malinas as the OPW new president, effective immediately. Malinas brings more than 20 years of operational leadership experience to his new role. He most recently served as chief operating officer of Duravant, a global automation equipment company headquartered in Chicago. Before
Malinas returns to Dover with extensive company knowledge. He first joined in 2019 as senior vice president of operations and held the role for nearly four years. During that time, he led Dover’s manufacturing strategy development and execution. He focused on footprint optimization, continuous improvement, supply chain efficiency and quality enhancement. He drove profitable growth across Dover’s operating companies.
“OPW has always represented innovation, quality and a commitment to operational excellence,” said Malinas. “I’m thrilled to rejoin the Dover organization and work alongside our talented OPW team, building on this strong foundation to accelerate growth, drive performance and deliver longterm value for our customers.”
Malinas earned a Bachelor of Science in chemical engineering and a Master of Science in manufacturing engineering from Case Western Reserve University. He also earned a Master of Business Administration from Harvard Business School.
Malinas succeeds Kevin Long, who spent 11 years with Dover and served as president of OPW since 2017.
J.E. Adams expands with Proto-Vest carwash dryer systems
J.E. Adams Industries Ltd, an employee owned company in Cedar Rapids, Iowa, proudly announces it acquired ProtoVest carwash dryer systems. This acquisition expands the J.E. Adams portfolio by adding a top-tier dryer system to its existing vacuum systems.
Proto-Vest began in 1969 and built a reputation for innovation and customer satisfaction. Its systems deliver superior vehicle drying. They also reduce energy consumption and operate with lower noise levels, setting industry benchmarks.
J.E. Adams looks forward to adding Proto-Vest products to its growing portfolio. The transition enables J.E. Adams to re-engineer product lines. The company will deliver greater drying efficiency and improved build quality. It will also apply its proven best practices to the entire portfolio.
The Wash Tub donation aids Kerrville flood relief
The Wash Tub donation of $50,000 to the Kerr County Relief Fund is a gift responding to the devastating floods that struck the Kerrville region in July. The carwash’s team, loyal customers and the Kerrville community all contributed to the donation. In hardship, standing together defines community spirit. The Wash Tub feels honored to serve as part of that support system.
The Wash Tub presented the donation during a ceremony at its Kerrville location on Friday, Aug. 8. The Kerr County Relief Fund will use the money to directly support local residents and businesses affected by the flood. The organization provides essential aid to those most in need.
“We’ve been a part of the Kerrville community for many years,” Giovanni Vizza, operating partner, added. “Our hearts go out to everyone impacted by the flooding. We’re incredibly grateful for the support of our customers and our team, and we hope this contribution brings comfort and meaningful assistance to those facing difficult days ahead.”
Whitney Wilson joins Qual Chem operations team
Qual Chem continues to grow its family with the announcement of Whitney Wilson as account coordinator. She will serve on the operations team in Akron, Ohio. Wilson brings experience in customer service, organization and leadership to her new role.
She also has hands-on expertise in the carwash industry. Wilson feels passionate about building strong relationships. She works to ensure a smooth, positive experience for customers and teammates.
Outside of work, Wilson’s energy and enthusiasm shine through her many interests. She loves cooking, playing rugby, gardening, and spending time with her two dogs, Jym and Moses. Her dogs keep her life full of fun and surprises. Her caring nature and willingness to help wherever needed make her a perfect fit for the Qual Chem family.
Sharon Taylor, director of operations, shares, “We’d like to introduce Whitney to the Qual Chem team as an account coordinator. Whitney’s willingness to help wherever she is needed and caring nature are both great additions to our team. We are excited to have her on the Qual Chem team.”
Autobell awards $150,000 scholarships to 158 team members
Autobell Car Wash is awarding scholarships to 158 team members across North Carolina, South Carolina, Virginia, Maryland and Delaware for the 2025–2026 academic year. This year’s gifts total $150,000.
The company created the program to recognize notable achievements of team members. The program also encourages continued education. The Autobell Car Wash Scholarship Program has provided more than $2.4 million in funds. The program has helped over 2,200 recipients since its launch in 2000.
“We’re continually inspired by the drive, dedication and community spirit of our young team members. Supporting their academic goals is a privilege, and we’re committed to providing a culture that values learning and personal development,” said Katie Sens, Autobell director of human resources. “Our flexible scheduling makes Autobell a top choice for high school and college students, enabling them to focus on their education and extracurricular pursuits.”
The scholarship selection process for the Autobell Car Wash Scholarship Program reviews students’ academic diligence, extracurricular activity, civic engagement and leadership potential. The company gathers letters of recommendation from teachers, coaches and community leaders. Applicants also submit an essay exploring an educational or creative aspect of their Autobell employment experience.
Sonny’s WashMetrix acquisition expands Quivio platform
Sonny’s Enterprises announced the acquisition of WashMetrix. The platform is a premier business insight and performance management solution. The move accelerates Sonny’s Quivio ecosystem and strengthens its leadership in complete business management. Sonny’s now offers WashMetrix as part of its Quivio integrated suite, delivering unmatched visibility for carwash owners and operators. The platform provides a true P&L view, benchmarks KPIs by location, and integrates POS, HRIS, and accounting systems. WashMetrix goes beyond reporting to transform data into actionable intelligence.
The Sonny’s WashMetrix acquisition strengthens Sonny’s ability to execute its technology roadmap while maintaining its vision and go-to-market strategy. Sonny’s accelerates delivery of planned capabilities, such as HR and accounting, and expands operational insights for customers. “This acquisition is an accelerant to our strategy,” said Curt Hutchins, CEO of Sonny’s. “WashMetrix enhances Quivio with advanced business intelligence and operational analytics, giving our customers the most complete and accurate view of their performance. It allows us to bring these capabilities to market faster and with even greater impact.”
With WashMetrix, Quivio customers gain a new level of clarity in operations. By consolidating data across multiple systems, operators can compare performance instantly,
uncover trends and close the books faster. Sonny’s positions itself as the single source for technology, equipment and expertise. It simplifies vendor relationships and delivers an end-to-end carwash business management solution.
“WashMetrix was built to give carwash operators unmatched visibility and control over their entire business — far beyond just POS data,” said Rex Womble, CEO and co-founder of WashMetrix. “This acquisition marks a massive leap forward. By joining forces with Sonny’s, we’re embedding the power of WashMetrix into the industry’s most comprehensive carwash ecosystem. Together, we’re not just streamlining operations — we’re redefining how data drives smarter, faster and more profitable decision-making for operators of all sizes.”
Several Sonny’s customers already use WashMetrix. Sonny’s will soon integrate the platform into Quivio. The integration gives operators faster access to insights needed to run smarter and more profitably. Learn more about Sonny’s technology roadmap at Quivio.com. For more information on WashMetrix visit WashMetrix.com.
Express
Wash Concepts Donates $28K
Express Wash Concepts (EWC), parent company of Clean Express Auto Wash, donated $28,450 to Cleveland Guardians Charities as part of its fourth annual CLE Inspires Week. The donation was raised August 22–24, when Clean Express offered a special “Guardians Shine + Ceramic” wash for $15. For every wash purchased, $10 was donated directly to Cleveland Guardians Charities, and customers were entered to win exclusive prizes from both Clean Express and the Cleveland Guardians.
“From the beginning, we’ve believed our responsibility goes far beyond clean cars,” said John Roush, founder and CEO of Express Wash Concepts. “Through our EWC Cares program, we’re committed to strengthening the communities where we live and work. Partnering with organizations like Cleveland Guardians Charities allows us to give back in meaningful ways— whether that’s supporting programs for underserved youth, strengthening families, or enhancing local neighborhoods. We’re proud to invest in the people and causes that make our communities stronger.”
Through the EWC Cares program, EWC donates hundreds of thousands of dollars annually to local nonprofits and community initiatives across the regions it serves. From seasonal fundraising efforts and towel exchange programs to grand opening donation drives, EWC empowers employees and customers to make a meaningful impact.
Clean Express Auto Wash operates 48 express car wash locations throughout Cleveland, Detroit, Toledo, and Pittsburgh. Express Wash Concepts plans to open or break ground on 25 additional sites in 2025, including seven across the Clean Express portfolio.
Driven Brands Names COO
Driven Brands Holdings’ board of directors has appointed Mo Khalid as executive vice president and chief operating officer of Driven Brands. Khalid currently serves as executive vice president and president of Take 5. Tim Austin, chief operating officer of Take 5, will succeed Khalid as the president of Take 5.
“Mo is an exceptional leader with a proven track record of success,” said Danny Rivera, president and CEO of Driven Brands. “As President of Take 5, he helped grow the business to more than 1,200 locations as of June 28, 2025, and systemwide sales exceeding $1.5 billion on a trailing 12-month basis. He strengthened operations, built a highly capable team, and delivered results through analytical rigor and a disciplined focus on execution. In his new role, Mo will help drive that same operational rigor across all of Driven Brands.”
Khalid re-joined Driven Brands in 2023 as group president of the maintenance segment, which at the time included Take 5 Oil Change and Meineke. He previously served as chief operating officer of Meineke from 2016 to 2017. From 2017 to 2023, he held senior operating roles at Great Wolf Resorts, ultimately serving as SVP of field operations. Earlier in his career, he held leadership positions at Starwood Hotels & Resorts, Burger King, Deutsche Bank, and J.P. Morgan Chase. He holds a B.S. in finance from Rutgers Business School and an MBA from Columbia Business School.
“I am honored to be appointed COO of Driven Brands,” said Mo Khalid. “I look forward to working with our employees and franchisees to enhance data-driven decisions, operate methodically, and expand margins across all of our brands, while continuing to support Tim and the Take 5 team in delivering exceptional growth and execution.”
Austin joined Driven Brands in 2024 as president of Take 5 Car Wash. Following the sale of the U.S. Car Wash business in April 2025, he transitioned to COO of Take 5. Before joining Driven Brands, he served as president and COO of Lucid Hearing and held leadership roles at Sears Holdings and Walmart.
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SCWA ANNOUNCES PROGRAM RECOGNIZING NEW CAR WASH LEADERS NEWS
CWA announces new program to recognize and celebrate the next generation of leaders in the car wash industry.
The SCWA NextGen 30 Under 30 will identify and honor raising car wash industry leaders who have demonstrated outstanding skills in their position and have made a significant contribution to the success of their company. The criteria the Committee and Board will consider include:
• Innovative Leadership
• Commitment to Sustainability or Social Impact
• Social Impact ad Community Engagement
• Operational Excellence To qualify the nominee must be 29 year old or younger by
December 31, 2025 and be nominated. The extended criteria and the nomination form are found on the SCWA website: www.swcarwash.org.
According to the SCWA President Jeff Blansit, “we are excited to be recognizing our first class of 30 Under 30 nominees during the 2026 SCWA Convention & EXPO this February. We encourage anyone who has an employee or knows of someone car wash industry that has made a difference for their company or in the industry to check out the criteria and submit a nomination form on their behalf”.
For more information on this great program visit www. swcarwash.org or call SCWA Headquarters.
WELCOME NEW MEMBERS
The SCWA members listed below have joined SCWA since our last issue. We Appreciate Your Support!
Adam Alfia Real Time Feedback Dallas TX
Nicholas Gorant Complete Car Wash Solutions Holly Springs NC
Jon Kolquist J-KO Company Royal Palm Beach FL
Nam Pham Wash Brothers Car Wash Grapevine TX
Ray Stimmer Carwash Superstore Mansfield OH
John Brink W & B Investments Tacoma WA
Donnie Holstein Dultmeier Sales Omaha NE
Graham Mitchell Triadex Services, Inc. Union Township NJ
Corey Campbell Classy Chassis Car Washes Lakewood WA
Stan Jones Jet Shine San Antonio TX
Mike Opitz The Wave Carwash Lacey WA
Emily Porter Northstar Environmental Group Gallatin TN
Judy Vorndran TaxOps, LLC Lakewood CO
Leila Dines American Changer Fort Lauderdale FL
Jonathan Kierman Welcomemat Services Peoria AZ
Dominick Palanza Lone Star SupplyLD Distr. Euless TX
Jeremy Quade CopperValley Car Wash Mesa AZ
Blake Zaal Big Wheels Wash, LLC Allen TX
Matt D’Souza FlexWash Temecula CA
Jim Kolkhorst Squeaky Clean Xpress Wash Brenham TX
Roy Perkins Reunion Car Wash Parker CO
Jason Rose Mid-West Equipment Sales Erie CO
Chris Zuchegno Dencar Technology Akron OH
CV-A
Features
■ Fragramatics 1600 hr Turbo Motor
■ Poly or aluminum dome
■ Computer controlled timer
■ UV protected graphics
■ Filters – Four-bag system uses high performance, synthetic filtration media with 15 sq. ft. filtration area. Two easy-access service doors on rear
■ 1-1/2” dia. vac hose – high-flex, vinyl, crushable, 15 ft. long. Includes cuff and polyethylene hand tool
■ ¼” x 25’ Wire braid or coil hose with inline gauge
Specifications
■ 1.25 HP ‘Big Dog’ high output compressor
■ Brushed Stainless Steel Tank and Main Cabinet
■ Coin acceptor – mechanical
■ Electrical - 120 V ac, 25 amps
■ Mounting - One internal and two external lugs with security collars. Uses 3/8” bolts for secure installation.
■ Tank Dimensions - 18.5”dia. x 42”h
■ Unit Weight - Net 145 lbs. Ship weight 185 lbs.
■ Ships in carton/pallet: 67”h x 32”w x 31”d
■ Multi-coin acceptor
■ Lighted dome
■ Debris catcher
Options
■ Dome colors: red, orange, yellow, green, blue, white
■ Hose colors: red, orange, yellow, green, blue, white, gray, black Now available with our new air detail tool
DID YOU KNOW...
I
t takes more than a month to nail down good habits. A common belief is that a good-for-you habit takes a month to become part of your routine. Recent study: Actually, it took 59 to 66 days -and sometimes much longer- for healthful habits, such as eating better or exercising more, to take hold. For many, 335 days was needed to incorporate improved lifestyle habits. Helpful: Incorporating the desired habit in your morning routine increases the speed of adoption. A habit that you enjoy -such as a pleasurable form of exercise rather than one that is stressful or unpleasant- also has a better chance of sticking.
Less sleep, higher hypertension risk. Recent finding:
Compared with people who slept seven to eight hours per night, those who slept six to seven hours were 4% more likely to develop hypertension...and those who slept less than six hours were 17% more likely. The risk for hypertension associated with shorter sleep time was greater among women and people under age 60 than in other groups.
President: Jeff Blansit Austin, TX
Treasurer: Don Witt Dallas, TX
Robert Andre Tamarac, FL
Robert Greene Darien, GA
Derek Martin Garden City, ID
I NEWS BRIEFS
nsuring an electric vehicle is costly, warns auto researcher Michael DeLong. Despite fewer moving parts, EVs generally cost more to insure than traditional cars. That’s because they are more expensive, fewer shops can work on them, and the average repair takes three hours versus two for an internal-combustion car. As more EVs take to the roads and mechanics gain experience, insurance costs should come down. Meanwhile, shop for the best deal-which may or may not include the insurance offered by the EV’s manufacturer.
Newer diabetes drugs’ heart protection vs. age. Recent finding: SGLT2-inhibitors (canagliflozin, dapagliflozin, empagliflozin) were associated with greater reductions in major cardiovascular events in older patients...even though there is a smaller reduction in A1c, a measure of blood-sugar control, compared with GLP-1 agonists. On the other hand, GLP-1 agonists (dulaglutide, liraglutide, semaglutide) were associated with greater A1c reductions with increasing age... but are more cardioprotective in younger people.
BOARD OF DIRECTORS EXECUTIVE COMMITTEE
President-Elect: Tim Jones Joelton, TN
Vendor Vice President: Ted Yamin, Jr. Imlay City, MI
DIRECTORS
Veronica Attlee Dallas, TX
Carl Howard Charlotte, NC
Vice President: Drew Congleton Montgomery, TX
Past President Representative: Ryan Darby Tucson, AZ
Tyler Furney New Braunfels, TX
Iona Kearney Berthoud, CO
Did You Know continued...
Should you leave outside lights on overnight? Pros: A well-lit exterior helps discourage would-be thieves as well as deters wild critters from approaching your home. Exterior lights make it easier and safer for late deliveries of packages and for guests or members of the household to navigate walkways without stumbling. Cons: An outside light may illuminate only an easy-entry point, not all the places where wild creatures or would-be thieves can get into your house. Lights at night also have a harmful impact on biorhythms of nocturnal creatures, especially migrating birds. Good solution: Motionactivated lights that cover your property-not just your door.
Long-term-care insurance providers are hiking rates, says consultant Glenn S. Daily. Faced with steep increases, policyholders must choose between paying up or reducing benefits to have lower premium rates. State regulators are taking action, and newer policies typically have been spared. If you’re faced with an increase you can’t afford, try a combination of a lower daily benefit and a shorter benefit period, but keep your inflation benefits. Note: Older policies provide an attractive benefit/cost ratio, so if you can afford the increase, that still may be your best option.
Broken-heart syndrome is deadlier for men. Medically known as takotsubo cardiomyopathy (TC), broken-heart syndrome is a weakening of the heart muscle caused by physical or emotional stress. Both men and women with TC often have serious complications-35.9% suffer congestive heart failure...20.7%, atrial fibrillation...6.6%, cardiogenic shock, a form of inadequate blood flow to the body’s organs...5.3%, stroke...and 3.4%, cardiac arrest. Recent finding: While TC is more common in women, deaths are more than twice as likely in men-11.2% of men with TC die.... compared with 5.5% of women, TC caused by physical stress is more common in men, which may explain the higher death rate, and hormones also may be a factor.
Discount medical insurance scams: Consumers are losing millions of dollars each year by responding to unsolicited texts and phone calls promising reduced rates on medical insurance. Victims often are pressured to act quickly and to cancel their old policies, leaving them uninsured. Selfdefense: Verify through your state insurance commissioner that any policy offer comes from a reputable source licensed in your state. Make sure your providers accept the plan you’re considering. Never pay upfront. Ask for policy documents... if these aren’t forthcoming, it is probably a scam. And as always, if it seems too good to be true, it probably is.
More Throughput
Faster Line Speeds
We have taken specific measures in designing our equipment to perform exceptional at line speeds in excess of 160 cars per hour. Simply said, we clean at
Reliable
More Uptime
Designed to run... and stay running longer than the competition. We select premium components to ensure our customers are as successful as they can be.
Superior Quality
Reduce Your Re-wash %
Designed to clean... Better than any other! It is amazing to see how well we clean. See for yourself, take some time to visit several washes and compare. Experience the
CUSTOM FIT
This direct core and brush replacement is designed for compatibility with equipment from most manufacturers. Contact us for more details.
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ASSEMBLY
designed for rapid assembly – means less time to get up and running
