Southwest Car Wash Association

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Publication Car
of the Southwest
Wash Association Third Quarter 2022 ADVANTAGE BOISE, IDAHO CAR WASH TOUR HIGHLIGHTS #ExploreGrowth Because today you’re expected to be an expert at eCommerce, employee scheduling, training, technology and data analytics all while running a car wash. More than a POS, Patheon is DRB®’s powerful, scalable technology platform designed to continuously evolve and integrate with the changing needs of end consumers and car wash operators. Built with hybrid-cloud technology, Patheon delivers omni-channel, intuitive experiences for customers, employees and wash operators. • Process transactions and manage unlimited plans with ease • Transform data into insights • Deliver a smooth, seamless user experience • Integrate with applications that save you time and matter the most • Respond quickly to competitive pressures Explore new paths to growth with Patheon. Call 800.336.6338 to schedule a free demo.



As I write this President’s Message we have just concluded the SCWA Boise Car Wash Tour. It was a great time! Be sure to check out the pictures of the tour in this edition of the ADVANTAGE. SCWA is very thankful to the car wash owners who opened their locations for us to visit and also to all the great companies who sponsored the event. The SCWA Tour certainly brought out the best in the car wash industry in many ways.

As I was watching all the great operators and vendors networking together during the tour – I began to think about what truly makes a person “successful”. Many people confuse high achievement with wealth: they assume that a person’s triumph can be determined by the cost of a watch, a car, a house, or a good business. But what I saw in Boise and remembering many other SCWA eventsI have realized true success is much more and maybe is not defined in just one way. Success has many faces.

These are the real reasons I am proud to be a part of SCWA.

During our tour I saw many people enjoying being together; smiling; sharing; excited about being a part of the great car wash industry and ready to take back great ideas to their operations; bottom line happy about the experience of learning together.

I think success should be synonymous with a person’s character rather than affluence. It’s when you find satisfaction and are excited with what you’re doing; when you don’t dread facing each new day that you are truly successful. When you see that you make a difference in other people’s lives or a business; when you feel true gratitude, not only from others, but from your inner-self; when you walk with the self-assured attitude, that’s when you are a real winner.

I believe this is true in organizations also. High performance associations are not defined just by the number of members or the amount of dollars in the bank. While this is important, I think truly successful organizations and associations are defined by the relevance of the programs; the excitement of the events; the happiness everyone shares in being together; the relationships and life - long relationships built. This is when you know “that association has exceeded it’s mission and purpose”. This is what I see each time I am at an SCWA event.

These are the real reasons I am proud to be a part of SCWA and enjoy the relationship I have built and see the results of

all our efforts.

Speaking about SCWA events – the SCWA Wade Welch Memorial Golf Classic is right around the corner, October 12. Be sure to register and join us in San Antonio at the very popular J.W. Marriott. It will be a great time to be with friends and enjoy the great TPC professional golf course.

Of course the FIRST BIG Car Wash EXPO in 2023 is hosted by SCWA, February 22-24, 2023 at the Fort Worth Convention Center. The EXPO floor will be the largest ever for SCWA and include all the top car wash, lube and detail companies. Attendee Registration will open soon – so mark your calendars and join us. The room blocks for the SCWA Convention hotels are open on our website. So be sure to reserve the rooms of your choice today.

Speaking of success - The theme of the 2023 SCWA Convention & EXPO is very appropriate - “Game On” –Winning Together!

Boise Tour Sponsors Diamond Amplify Car Wash Advisors Lunch Suds Creative Bus Qual Chem LEAD - Manager Training Reception Assured Partners National Carwash Solutions Sonny’s the Car Wash Factory Turtle Wax
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Periodically SCWA members are featured in national publications. SCWA is proud to highlight Iona Kearney who has recently been selected by Professional Car Washing & Detailing magazine as the 2022 Most Valuable Car Washer. Congratulations to Iona for this very distinguished and well deserved recognition.

When the editors of this publication set out every year to choose the Most Valuable Carwasher (MVC) by sifting through the numerous thoughtful and inspiring nominations for the award, there are a couple key characteristics that stick out from one nomination to another. First and foremost, the MVC typically is a frontline worker. One of the workers getting his or her hands dirty every day, and/or the worker who has unparalleled customer service skills.

Beyond the nature of the position within the carwash, the MVC is someone who has made a positive impact on the business, community and teammates. Finally, the MVC is a member of the carwashing community who, through years of dedication, is an experienced washer with a proven track record.

While the Professional Carwashing & Detailing (PC&D) team received many glowing submissions about obviously valuable carwashers in our vast field, there was one nomination that stood out from the rest for doing exactly what is described above.

Iona Kearney, the operations manager with Speedy Sparkle Car Wash based in Loveland, Colorado, is the 2022 Most Valuable Carwasher — an honor that will come as no surprise to her team. Iona’s nominations (in fact, she was nominated twice by different admirers) submitted by various members of her Speedy Sparkle family, were a glowing admiration of her work ethic, employee and customer relationship skills and, most of all, dedication to and love for carwashing.

Without further ado, let’s meet Iona Kearney. Wunderkind

Kearney began her carwashing journey at the age of 14 at the same business she works at today, Speedy Sparkle

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Car Wash. As a cashier, interior cleaner and any other job management tasked her with, Kearney says she loved her high school years carwashing, even describing it as more of a hobby than a job. While many 14-year-olds make extra cash by completing odd jobs like babysitting, mowing lawns and cleaning pools, Kearney knew her first job was going to be in carwashing — it was in her blood. Her father had actually acquired and operated a carwash when she was a child, so she was familiar with the industry and knew it would be a great environment to work in on the weekends.

Even when Kearney moved on to college and learned about other career opportunities, she still felt called back to the carwash industry. She returned to Speedy Sparkle quickly after her college years. “I originally came back to the industry because I missed the customer interaction,” she reflects. However, the customers aren’t the only people Kearney missed during the short period of time she wasn’t working at Speedy Sparkle. She explains, “I have stayed in the industry and chosen to make it my career because of the employees.”

Putting employees first

When speaking to Iona to gain insights about her role at Speedy Sparkle and what exactly makes her MVC material, it was obvious that the care she has for her employees makes her an extraordinary teammate, boss and mentor. Barely a sentence goes by without Iona mentioning her fellow employees and teammates, and it is obviously a very important part of the job for her. According to Sean Rutledge, assistant manager of Speedy Sparkle Car Wash and one of Iona’s MVC nominators, “She wants to make everyone the best version of themselves.”

Kearney strives to achieve this desire in many different ways. On the macro level, employees at Speedy Sparkle Car Wash feel valued by management, and Kearney in particular, by participating in team building activities, like making dog toys out of old uniforms to donate to their local animal shelters, or by holding all staff dinners for every manager’s birthday. A company’s culture, however, is often made up of the micro details that are seen day in and day out on the frontlines of the business. Iona has established a phenomenal culture at Speedy Sparkle, according to her team, by focusing on the employees and their role within the business every day.

As the operations manager with Speedy Sparkle Car Wash, Kearney splits her time between both the Loveland and Louisville, Colorado, carwash locations, and interacts with the many employees at both locations every day. While her role primarily focuses on providing guidance and support for each location’s general managers, Kearney makes it

a priority to know each and every employee by name and takes the time to get to know them. She also involves employees — from the cashiers to supervisors and every position in between — in the interviewing and training processes for new hires.

These small management choices make the Speedy Sparkle employees feel seen, valued and empowered. Kearney expands, “Every day, at least one staff member will come up to me with a new idea they want to try and I just love it because that tells me they care about their job and are engaged in finding ways to improve.”

While these are just a few examples of how Kearney leads her team with compassion and care, the numbers truly speak for themselves. Specifically, the turnover rate at Speedy Sparkle Car Wash is impressively low, which Rutledge attributes to the company culture created by Kearney. According to the assistant manager, throughout the COVID-19 related staffing issues, which is notoriously being referred to as “The Great Resignation,” Speedy Sparkle saw its lowest turnover rate ever.

In fact, Rutledge revealed that the company sees roughly only one employee leave every eight months. This turnover rate of approximately 12.5% contrasts national averages dramatically. According to the U.S. Bureau of Labor Statistics, the private sector as a whole saw an average turnover rate of 36.6% in 2021 and the hospitality industry saw an average of 66.8%.

Of course, many factors go into employee turnover, such as pay, benefits and the nature of the work, but it is indisputable that Kearney has impacted this employee retention feat. One Speedy Sparkle Car Wash employee, Josh, shared with us, “Iona is a boss that goes beyond her duties of just being a boss. She truly cares for you and your happiness, she makes work stress free and easy, and is always accommodating to our requests. I moved from New York three years ago hoping to get into another industry, but I have found myself moving up in this company instead because she has created such a great work environment.”

Day to day

In recent years, Kearney has served in two critical positions at Speedy Sparkle: general manager (GM) and operations manager. As the GM at the Louisville, Colorado, location, Kearney had a myriad of responsibilities. From training employees, which if it isn’t obvious yet is one of her favorite aspects of the position, membership sales and actually working on the vehicles. Of all her GM responsibilities, the most impressive may be her ability to actually repair equipment. Kearney’s willingness to jump in and fix malfunctioning parts of the tunnel is a perfect example of


getting her hands dirty, and it’s proven beneficial to the company. Rutledge reported, “Since she became GM, she helped us cut our equipment repair costs in half while only increasing maintenance costs by a couple hundred dollars per year.”

Recently, Kearney has transitioned to her current position as operations manager. In this role, she no longer works solely at the Louisville location, but splits her time evenly between both Speedy Sparkle locations. After creating an esteemed culture with her Louisville team as operations manager, Kearney offers support to the current GMs to build great work environments for the teams at each location. She achieves this by guiding the managers with any employee, customer or site issues they may be having. Kearney reports that her position has changed over the years, but she still enjoys the task of washing cars. “I still try hard to have my head in at least one car a day, because that’s the core of what we do,” she says.


The PC&D team is honored to award Kearney with the 32nd annual Most Valuable Carwasher recognition, but we are far from the first organization to see her invaluable contributions to the carwashing industry. Besides tributes from Speedy Sparkle teammates that can be seen on the sidebar on page 25, Kearney also was awarded the 2022 Emerging Leaders Scholarship from International Carwash

Association. This scholarship recognizes up-and-coming leaders in carwashing under the age of 45.

Additionally, as a key member of the Colorado carwashing community, Kearney is involved with the Southwest Car Wash Association (SCWA). Not only does Iona regularly attend the SCWA Convention & EXPO, she also led two “EXPO Quick Talk” sessions. Kearney discussed how women leaders are changing the carwash landscape in one presentation and employee evaluations in another. Kearney also spoke on employee evaluations at the 2022 Women in Carwash conference.

From her years of dedication to the industry, carefully executed company culture and readiness to step up to whatever task — no matter how wet, dirty or unpleasant it may be — and industry recognition, it is obvious to us at PC&D why Kearney is so admired by her team. Kearney has a bright future in carwashing ahead of her and we will be cheering her on from the sidelines, along with all her employees, past, present and future.

She concludes, “This doesn’t feel like a job to me; this is just my life, and I am so incredibly happy and fulfilled in this industry and in this role.”

Congratulations to our 2022 Most Valuable Carwasher, Iona Kearney.

- Camille Renner, associate editor of Professional Carwashing & Detailing.


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SCWA is continuing to identify resources that will help members and the greater car wash community rebound stronger than ever. We believe there are opportunities to be found even in times like now. This effort will lead into the 2021 Convention & EXPO and beyond. SCWA is developing plans to expand many of these efforts in a broader and expanded role over the next several years. The SCWA website provides resources and links as we all continue to navigate this unprecedented time –



Periodically SCWA members are featured in national publications. Recently SCWA member The Wash Tub’s employee was highlighted in Professional Carwashing & Detailing.

Here are just a few of the actions SCWA undertook:

o you ever find yourself sitting in bed trying to fall asleep and start to worry about your employees, chemical spills, or cyber security? Okay, maybe it’s just me since I live in the world of risk and insurance. We are often asked questions like:

• Worked with Texas Governor Abbott to have car washing confirmed as “essential businesses” in Texas.

• What if one of our employees files a lawsuit against me for an economic injury?

30 and Under Rising Stars: Austin Mitchan

• What if injuries/damages are caused by pollutants released from my car wash?

• What if there is a data breach at my location?

• Worked with SCWA members in many other states, such as: Colorado, New Mexico, Hawaii, Kansas, Maryland and Ohio; by providing information as to the essential business nature of car washing.

Well, here is a little bit about how to deal with each one of those situations and how you can utilize risk transfer (Insurance) to help you feel a little more comfortable and fall asleep a little faster.

Pollution Liability Insurance

Pollution Liability Insurance provides coverage for third party property damage and bodily injury in addition to cleanup costs and legal defense costs if pollutants are produced or exacerbated from your car wash. Certain

• Worked with many city and county officials to give car washes the option to open as essential businesses in local communities such as Dallas; Fort Worth; Greenville; Houston; Albuquerque. According to President Jeff Blansit, “I have been very proud of the role SCWA has played in trying to keep the car wash community working as an “essential business”. We stand ready to continue our efforts on behalf of our members and the car wash community”.

types of chemicals, waxes, and detergents involved in car wash water could escape the premises if not property disposed of, potentially contaminating nearby water sources, soils, other businesses and neighboring residential areas. Even operators of selfservice locations could be at risk if they don’t take proper steps, such as posting signs or having cameras and motion detection onsite, to mitigate customers dumping unwanted waste or hazardous material into their drains.

We are proud to recognize today's rising young star player, Austin Mitchan. Austin Mitchan works as a manager for The Wash Tub in San Antonio. According to his nominator, Area Director Mike Mireles, Mitchan is making an impact at a young age. Thank you, Austin, for making our industry better. Name: Austin Mitchan Age: 24 Title: Manager

Employment Practices Liability Insurance

Employment Practices Liability Insurance (EPLI) provides coverage for defense costs and damages for various employment related claims, such as harassment, discrimination, and wrongful termination. Even small family-owned car washes are vulnerable to employment

Workplace: The Wash Tub, S.E. Military location, San Antonio Impact: Austin Mitchan has been with The Wash Tub for almost two years and has greatly impacted the business in that short amount of time. Mitchan is from the San Antonio community and graduated from Highlands High School. Following high school, he was accepted to the Mays School of Business at Texas A&M University, where he graduated with his bachelor’s degree in business.

Kirikian Industries is in the forefront of foam washing material technology. With first hand knowledge and expertise as car wash operators, we have developed the Neoglide Technology specifically for the needs and demands of the industry. We are committed to customer service because we know and understand that customer service is the most important aspect for a car wash operator.

For more information, visit or call us at 609.586.8818

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practice claims given the nature of work. A business with just one employee can still be liable under employment laws. EPLI is one of the most important coverages that car wash owners need and is often overlooked or presumed to be automatically covered elsewhere.

Cyber Liability Insurance

Cyber Liability covers the business’ liability for any data breaches where a customers’ personal information is stolen or exposed by computer hackers and criminals. Customer credit card and vehicle information would fall into this category. Most car washes are dependent on computers to run their daily operations and are at risk for this situation. Even self-serve, automatic, and unmanned tunnel washes are susceptible if they use a credit card machine.

If you have already purchased EPLI, Pollution, or Cyber Insurance, or believe it is included in your Businessowners Policy, please check the limits! They could be insufficient for your needs. The cost for higher coverage limits and/ or a separate policy is typically inexpensive depending on your exact situation. Also, not all policy forms are created equal. Talk to your agent and find out if your current limits meet your needs or if the policy form matches up to your concerns. Should you ever need to file a claim, you will be glad you did.

-Michael McCann, Commercial Risk Advisor for AssuredPartners Car Wash Division
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from, when it should arrive and what to do if it doesn't arrive. Example: If you have a rental property, your tenants or property management company might send you paper checks each month.

from, when it should arrive and what to do if it doesn't arrive. Example: If you have a rental property, your tenants or property management company might send you paper checks each month.

Recurring payments— including mortgage/rent, utilities, taxes (estimated income taxes and property taxes), insurance premiums… payments made to personal or household assistance providers… and other bills that recur on a regular basis. Search your checking account and credit card transactions histories to make sure you haven't missed any of these. For each listing, provide your account number, password/PIN and the company's contact phone number or website as well as a brief description of when and how it is paid. Indicate where you wire a check or have set up automatic payments from an account.

Recurring payments— including mortgage/rent, utilities, taxes (estimated income taxes and property taxes), insurance premiums… payments made to personal or household assistance providers… and other bills that recur on a regular basis. Search your checking account and credit card transactions histories to make sure you haven't missed any of these. For each listing, provide your account number, password/PIN and the company's contact phone number or website as well as a brief description of when and how it is paid. Indicate where you wire a check or have set up automatic payments from an account.


such as a friend or family member, to be notified if the policy is behind in payments.

Bank, investment and credit card accounts. Include each institutions's name and contact phone number, account number and passwords/PINs.

mployers have an affirmative duty to maintain a harassment-free workplace, which includes taking prompt and effective remedial action once becoming aware of such misconduct. Employers who fail to do so in a timely manner increase the chance of discrimination claims or lawsuits brought against the organization.

If an employee does not report the harassment to a Manager or Human Resources, does this remove the employer’s liability?

Just because an employee who is being harassed does not make a formal complaint, it does not mean that harassment is not occurring. Under federal employment laws, an employer can be held liable if they knew the harassment was occurring or if they should have known about the workplace harassment and failed to act. Potential damages for employers include but are not limited to lawsuits, agency claims, fines, increased turnover, decreased productivity, and poor publicity,

Any payments made annually or semiannually deserve special attention—the less often a recurring bill is paid, the greater the odds that your financial agent will overlook it when reviewing your finances. The is common with longterm-care insurance, home/auto insurance and property taxes. Highlight the dates these are due, and add a warning that this date is important. Example: A woman was in a rehab facility when her long-term-care policy's bill arrived. The deadline passed before she or her loved ones realized anything was amiss. The insurer fused to reinstate the policy.

Financial professionals you work with. This could include a tax preparer, estate attorney, financial planner, investment adviser and/or trust officer. Provide phone numbers and e-mail addresses. These pros might be able to help the agent answer questions about your finances— though likely only questions related to their specialties. In addition to keeping this list with your plan, give it to loves ones so if all else fails, these people can piece together


Financial professionals you work with. This could include a tax preparer, estate attorney, financial planner, investment adviser and/or trust officer. Provide phone numbers and e-mail addresses. These pros might be able to help the agent answer questions about your finances— though likely only questions related to their specialties. addition to keeping this list with your plan, give it to loves ones so if all else fails, these people can piece together

Provide your full name, mailing address, email address and phone number(s), date of birth, Social Security number and mother's maiden name. If you were widowed within the past five years, clude your late spouse's personal info, too. Photocopy your driver's license and health insurance/Medicare card

Provide your full name, mailing address, email address and phone number(s), date of birth, Social Security number and mother's maiden name. If you were widowed within the past five years, clude your late spouse's personal info, too. Photocopy your driver's license and health insurance/Medicare card

Any payments made annually or semiannually deserve special attention—the less often a recurring bill is paid, the greater the odds that your financial agent will overlook it when reviewing your finances. The is common with longterm-care insurance, home/auto insurance and property taxes. Highlight the dates these are due, and add a warning that this date is important. Example: A woman was in a rehab facility when her long-term-care policy's bill arrived. The deadline passed before she or her loved ones realized anything was amiss. The insurer fused to reinstate the policy. such as a friend or family member, to be notified if the policy is behind in payments. Bank, investment and credit card accounts. Include each institutions's name and contact phone number, account number and passwords/PINs.

Confirm that your financial guide is understood and properly stored. When you hand your guide to your financial agent, ask him to read it in your presence 214.904.1800 800.880.0499 214.904.1800 800.880.0499

Confirm that your financial guide is understood and properly stored. When you hand your guide to your financial agent, ask him to read it in your presence so

ultimately affecting the organization’s bottom line. Thus, employers who suspect harassment is occurring, should investigate and swiftly address the issue.

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Hear Something, See Something, Say Something.

When harassment occurs at work, it is not uncommon for the harassed employee to confide in their co-workers before bringing a complaint forward. In addition, an employee who witnesses the offensive conduct may hold off on reporting if they are uncertain in whether the behavior constitutes harassment. These types of issues can create a substantial delay in reporting. However, employers who find out about the harassment early on are in a better position to correct it. This can help minimize an employer’s risk of liability in potential discrimination claims and future lawsuits.

To overcome reporting obstacles, employers should create a well-defined reporting policy and foster a workplace culture that encourages employees of all levels to say something if they hear or see something. Having an open-door policy in reporting and emphasizing that all reports of harassment are handled in a confidential manner will help employees feel more comfortable in bringing these issues to the employer. Furthermore, employers should communicate that adverse action will not be taken against those who report harassment. Remember, reporting harassment is a protected activity recognized by federal law.

A “hear something, see something, say something” message should be communicated to employees upon hire and reiterated to the workforce throughout employment. As a best practice, employers should hold harassment prevention trainings for supervisors/management as well as training for employees in how to report incidents of harassment.

Clear communication about the organization’s reporting expectations is especially important for workforces with cultural and language differences. The U.S. Equal Employment Opportunity Commission (“EEOC”) found that employees with different cultural backgrounds are less likely to be aware of normal workplace procedures. Furthermore, the EEOC found that non-English speaking employees are less likely to know their rights at work. To help alleviate the cultural and language barriers in understanding the organization’s policy and practices, employers should consider using translation resources. For employers who have personnel who can translate for them, they should communicate their policies and conduct trainings in the employee’s primary language. By doing this, employers will help bridge the disconnect with employees who were previously unfamiliar with the harassment reporting protocols.

- Erica Long, Monty & Ramirez, LLP





Mister Car Wash

1701 Caldwell Blvd - Nampa

Mister Car Wash in Nampa, Idaho is one of six Mister locations throughout the greater Boise/Treasure Valley region. Mister acquired this site along with two other Metro Car Wash locations in 2013. Since 2013, Mister has added an additional express exterior location and currently has one site under development.

As a company, we truly believe that a great customer experience, whether it’s at the car wash or anywhere else, starts and ends with people. We continually invest in our team members through development programs and training, giving them the tools to grow their careers. Our team in Idaho is a perfect example of one that thinks customer first and works tirelessly to deliver memorable experiences. We hope that when you leave our site you feel the energy and passion that comes from our team and how much they love to wash cars.

Metro Express Car Wash

1725 Overland Road - Meridian

3673 North Eagle Road - Meridian

Metro Express operates in Idaho, Washington and Montana with 9 sites open and 4 others in various stages of development. Our core business model is express exterior. However, the Meridian location is unique in that it is the only location where we have an interior cleaning option.

This site was originally developed in 2011 under the name Fast Eddys along with the lube shop, and c-store. Metro Express acquired the car wash and the lube center in 2018 and have since rebranded and upgraded the facility. We have continued to operate and grow, offering flex serve model with free vacuums to our customers. Our core focus in daily operations at Metro is to deliver a product and an experience that exceeds our customers’ expectations.

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12345 W. Fairview - Meridian

Rocket Express Car Wash in Boise, ID is an industry leading express tunnel serving the greater Boise metro market. Rocket Express uses a proprietary tunnel wash system with the industry’s longest most durable conveyors to turn out a sparkling clean shiny dry vehicle in under 4 minutes.

Rocket Express Highlights:

• 200 foot express tunnel

• 36 vacuum stalls

• 6 mat washers

• 4 pay lanes and dedicated member-only lane

• DRB POS pay stations and POS system

The signature wave goodbye from the Rocket team, unlimited club members only lanes and a focused approach to excellence have earned the Boise location the Idaho Statemen’s Best of Treasure Valley Award.

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nline theft is on the rise. Here’s what to do to counter

Connected cameras track a vehicle from the pay station to the tunnel, ensuring that the equipment will provide the purchased services to the correct vehicle, Davy explains. Controllers also provide safety for the consumer by controlling the conveyor and other equipment, automatically pausing the tunnel when there is a problem.



With the ramped-up speeds and maximum loading efficiency needed, it is easy to see the importance of proper control in the world of express tunnel washing. Integrated and cooperative monitoring systems have proven to be a profit protector for many bustling car care operations. How do modern controllers enable these monitoring systems to prevent both loading issues and damage complaints in carwash tunnels?

Between 2008 and 2021, the FBI recorded a 207% increase in cybercrime reports, with losses hitting almost $7 billion last year. This is being driven by a highly professionalized cyber-threat supply chain that is enabling threat actors with little know-how and limited resources to imperil personal, economic, and national security.

The bad news is that cybercrime innovation hasn’t stopped. According to a new report from HP Wolf Security in the future we could see emerging technologies like AI and quantum computing be abused to line the pockets of criminal groups and further nation-state goals. The key to resistance will be mastering security basics, planning for the worst, and encouraging collaboration across industries.

The story so far

This tight control can allow for customers to receive a custom “light show” in the tunnel as well, Davy states. This feature can create a unique experience for each customer based on what was selected and purchased. Modern controllers can even activate unique signage or special lighting for any visiting unlimited wash club members.

Criminals have used the Internet since the early days. The 1990s saw hobbyists use Internet Relay Chat to connect like-minded individuals online over topics such as hacking and exploit development. By the late 2000s, the high barrier to entry for hackers was lowered by commoditized malware kits, and financially motivated groups began to coalesce around banking fraud. More recently, threat actors shifted to data denial and destructive attacks, leveraging “as a service” models, and embracing ransomware as their monetization method of choice.


Another advantage controllers enable is to-the-inch application of chemicals. This precise application means operators can effectively control their washes’ chemical costs. When set up correctly, equipment only sprays the vehicle, not the gap between vehicles, Davy notes. This to-the-inch application continues through the entire tunnel and applies to such services as ceramic coatings, wax applications and other necessary chemistry. This universal control not only saves on chemistry costs, but it also provides customers a better wash experience.

Energy efficiency can be another advantage. “Your tunnel controller also helps you save electricity by driving each piece of machinery in the tunnel, activating your vehicle frequency-driven devices and controlling signage and lighting around your facility,” Davy continues. “Additionally, your tunnel controller can help conserve energy by leaving your dryers on when multiple cars are in the tunnel, avoiding costly start-ups of the dryer system. Without wasting chemical or electricity, you are better able to control your per-car costs and make each service more profitable.”

Today’s cybercrime economy is characterized by complex supply chains comprised of individuals with highly specialized skills. Network access, control and persistence is prized above all else, whether via credentials or exploiting vulnerabilities. The supply for both has exploded, lowering prices and barriers to entry. After undertaking a threemonth analysis of underground markets and forums, the report found that compromised RDP credentials are selling on average for just $5 each, and that over three-quarters of malware advertisements listed are under $10, and nearly all (91%) adverts relating to exploits are under $10.

Bath points to efficient look-ahead features in a carwash tunnel that can include the controller keeping the blowers running for the following vehicle. Again, this step saves energy and creates cost savings. “There are many features that can help operators save power, water, etc. When you understand all these modern-day features, your process will benefit as well as your cost savings,” Bath says.

Value-added services rolled out by malware sellers make launching attacks even easier for those with few technical skills. They tout one-to-one mentoring, exemplary customer support and discounted malware hosting through bulletproof hosting providers. The report concludes that just 2-3% of sellers are actually coders, reducing cybercrime

to a series of reproducible, procedural steps that threat actors can follow again and again to make money. In this new world, trust and reputation are everything. Vendor feedback scores are ubiquitous, of course, and most sites offer dispute resolutions and escrow payments. But we also observed that 77% of criminal marketplaces now require a “vendor bond” or license to sell, which can cost threat actors thousands. When so much is at stake, and the lifespan of Tor-based sites is so short, it’s perhaps unsurprising that cyber-criminals have also devised ways to transfer their hard-won reputation between marketplaces. Scanning the horizon

Here, camera systems can provide on-site tracking and help avoid delays caused by a loader, which prevents slowed productivity and missed rollers. Inside the tunnel, cameras can even stop the conveyor when the vehicle is not where it is supposed to be, Davy states. Stopping the tunnel can prevent costly accidents and the downtime they create. These anti-collision systems allow a carwash to run vehicles closer together, further increasing valuable throughput and revenue on busy days.

Vehicle proximity devices, such as sonar, help identify features on vehicles so a wash can provide a better clean, Davy notes. For example, these devices can detect the windshield location, allowing for special windshield wash services or side mirror rinses. It is also possible to identify truck beds, allowing a wash to automatically turn off devices. This can prevent too much soap from being dumped into the truck bed or turn off blowers so they will not blow debris out of the bed onto other vehicles.

We’re likely to see a continuation of the collaboration, specialization and professionalization witnessed to date. Hackers will continue to exploit the expansion of corporate attack surfaces, perhaps upping the ante with extortion attacks timed to create the most disruption. In doing so, we’ll see more of them use the tools and techniques once the preserve of a limited few APT groups. In fact, the lines

Understanding these dynamics is the first step on the road to building greater resilience against a formidable adversary
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between cybercrime and nation state actors will continue to blur, either with hostile states sheltering criminal gangs or investing directly in cybercrime as a revenue stream to evade sanctions.

operators can appreciate the simplicity and convenience of credit card payments. While some operators may object to transaction fees or monthly maintenance charges by banks or processors, these fees are outweighed by the increased revenue. Adding a credit card system to a bay will more than pay for the investment in the short term.

As always, they will be first to use emerging technologies. Quantum computing could be deployed to supercharge decryption efforts. The Web3 vision of a decentralized, blockchain-based internet could also open up new opportunities to create reputation systems that support the cybercrime economy, which may be harder for the authorities to take down. AI could also be used to automate the selection of targets from a victim’s address book and build highly convincing spear-phishing attacks based on previous communications, helping to improve ROI.

Customers will spend more time washing their vehicles after this upgrade, as most credit card systems utilize a “count up” versus a “count down” charging method. Walter states that with standard cash payment equipment, the self-serve bay timer will start counting down once the minimum payment is met. Typically, there is a “last minute” alert horn that goes off as time is running down.

Resilience, best practices and collaboration

We all need to do more to fight this growing cybercrime machine. For individuals, this means become more cyber aware. For organizations, there is a need to focus on mastering the basics, planning for resilience, and collaborating to reduce risk.

Basic mastery includes things like following best practices like multi-factor authentication, IT asset discovery and management, vulnerability management and controls to restrict what can be installed on machines. But it also includes prioritizing self-healing hardware to boost resilience in the event of a breach. In addition, organizations must shut off common attack routes, such as those delivered via email and the web, which could be

With a credit card payment, the system starts counting up once the transaction has been authorized. Once the wash is completed, the customer is instructed to push a stop button to end the transaction and determine the final charge. “This method keeps the customer from rushing to finish,” Walter says. “There is no ‘alert’ horn to instinctively hurry them up. Some operators have seen average wash tickets increase by 50% versus using cash.”

McCarty notes that years ago self-serve carwashes were called “quarter carwashes” simply because that was the only payment option available. At first, self-serve sites would have a bill changer, and eventually many operators began adding tokens. These token dispensers could process credit cards, so it provided an economical way to accept credit card payments at a self-serve carwash.

neutralized through techniques such as threat containment and isolation.

Washworld’s best selling Razor® has earned the reputation of a proven system for its quality, dependability and longevity. Stainless steel throughout, Razor is built to last. Razor combines all of the great features for which Washworld is known.

Profile and Razor were both designed with emphasis on durability, simplicity of use and reduced maintenance.

Next comes resilience--achievable by putting in place the people, processes, and technology to detect, prevent and recover from any attack before it gets serious. This means planning for the worst-case scenario, putting the processes in place to limit supply chain and insider risk, and practicing incident response repeatedly.

Eventually, bill acceptors were added to the meter bay door and then credit card readers. Since some of the first credit card readers were “a little pricey,” some operators would opt for only one or two bays to accept credit cards, McCarty explains. Operators would monitor the performance and hold down associated costs. With new, affordable credit card acceptance systems, operators can economically add credit card acceptance to their self-serve bays, vending machines, vacuums, etc.

Finally, remember security is a team sport. Collaborate with peers, invest in third-party security assessments and penetration testing, and gather and share threat intelligence with industry peers--to see what’s happening now and what might be around the corner.


The most popular add-on service equipment for selfserve locations is tire shiners and air dryers, according to McCarty. Tire shiner equipment can be added in a bay or on a vacuum station. One reason tire shine is a popular add-on service is because the results are immediately visible. There is nothing like rubbing the pad on the tires and seeing that rich, dark finish; it truly accents a clean vehicle. Air dryers in the bay are increasing in popularity because they finally give self-serve customers the opportunity to air dry a vehicle. Dryers have proven hugely popular in areas with a lot of motorcycles.

Today’s cybercrime underground is not dissimilar to the workings of a factory. It features a high degree of specialization, with criminal labor sub-divided into niche roles, while other tasks have been distilled into repeatable, almost automated workflows. It is also undeniably industrial in scale and impact. Understanding these dynamics is the first step on the road to building greater resilience against a formidable adversary. The bad guys may be first to take advantage of new technologies. But with better insight, defenders can build effective strategies to mitigate the impact of cybercrime head on.

With the advancement in credit card technology, gift cards and loyalty programs are new options available for bay washes, Walter says. The credit card systems that utilize loyalty or gift card options offer customers payment flexibility. They can use these loyalty or gift cards in many different ways and on multiple pieces of equipment at the

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Amplify Car Wash Advisors Expands Firm

Amplify Car Wash Advisors announced the expansion of its team with the addition of five new members.

Jeff Fazio, a fourth-generation car washer, joined as vice president of mergers and acquisitions, southeast region.

His grandfather, Sonny Fazio, founded Sonny’s Enterprises. Jeff Fazio was with Sonny’s for 12 years

He participated in over 200 carwash projects during that time.

Chris Niro also joined Amplify Car Wash Advisors as vice president of business and legal affairs, bringing a strong background in complex commercial transactions, corporate formation and governance, and brand development experience to the team.

Niro is also a seasoned litigator appearing in federal and state courts around the country in commercial and intellectual property matters.

Kellie Martin joined as director of client relations where

she will spearhead new client outreach through strategic marketing campaigns as well as focus on the full spectrum client experience.

Prior to joining Amplify Car Wash Advisors, Martin co-founded a communications firm providing its clients nationwide with expertise in political campaign outreach.

Additionally, Brandon Reuter joined the firm as a business analyst. Reuter worked as an IT expert at Microsoft Corporation with experience in business systems and analytics.

Reuter was also a corporate trainer for Landry’s luxury restaurant concept, Mastro’s Ocean Club, where he helped create company standards and curriculum focusing on business efficiency and customer service.

Former Amplify intern, Stanley Cai, joined the team full time as a mergers and acquisitions analyst.


Car Wash Advisory Partners With Eric Harrison

Car Wash Advisory (CWA) announced in a press release that Eric Harrison has joined the team as CFO.

can attest to the exponential increase of technology inside facilities since the dawn of professional carwashing. From automated pay stations to modern wash media to effective drying systems, the pace of technical advancement has been astounding.

Harrison has built, owned and operated four successful carwashes.

This continued development has created across-theboard change in the car care industry. Speed is king, and wash cycle speeds have surged as daily vehicle counts have climbed. But, this process of acceleration also ushered in the expectation of new services and improved wash results. Now, both tight timing and effective operation have become important for every wash cycle performed.

In addition, he’s achieved successful exits and sales to both Mister Car Wash and White Water Express, which gives him the hands-on experience to give proper financial advice to clients.

Harrison’s valuable experience will help the Car Wash Advisory team continue to provide people with real investment advice that will help those looking to buy or acquire a carwash.

Harrison is a huge asset to the CWA team and brings years of experience.

The Car Wash Advisory team benefits greatly by having Harrison on the team with his years of expertise.

To maintain pace in this hyper-competitive market, every owner must stay current on the capabilities of today’s carwash control systems. Often called the “brain” of the modern carwash, these carwash controllers connect the different phases of automated operation. Wash equipment, business systems, HR functions and more communicate and share information. Only by learning about this technology and implementing industry best practices can a carwash owner hope to ensure dependable and profitable operation.


Summer Nunn Appointed As Magnolia Wash Holdings’ Chief Marketing Officer

Brian Bath with Innovative Control Systems notes that the newest carwash controllers allow vehicles to be processed faster than ever before. High-volume express

Magnolia Wash Holdings has named Summer Nunn as

washes depend on functional speed and accuracy, and these important factors are generated by the best integrated controller and management systems.

the company’s chief marketing officer, according to a press release.

In this new role, Nunn will lead all sales and marketing initiatives for Magnolia that support the company’s efforts in driving brand recognition and revenue across target markets for expansion and help Magnolia gain a competitive edge in the express carwash industry.

The list of ways a controller keeps a carwash moving is impressive. Model controllers across the industry have very efficient abilities that allow bumper-to-bumper washing while providing precise results. Bath points out that new controllers do this by allowing different types of automation, like raising the roller, to maintain a regular flow of vehicles.

Nunn is a passionate marketing leader with a proven track record.

Today, car-per-hour conveyor speeds currently vary in the industry — speeds of 150 cars per hour up to even 220 cars per hour are common across the express world, Bath reveals. The large tunnel properties where operators have 20-plus vacuum spaces have really pushed up speeds and profits across the board.

Prior to joining Magnolia Wash Holdings. Nunn was a key player in the growth of large global corporations while at Red Ventures where she worked closely with the executive team prospecting companies and industries for potential partnerships as well as leading digital marketing strategies.

Over the years, Nunn has successfully tackled challenges across a variety of industries by being a creative leader and implementing modern solutions rooted in consumer research and data to position brands to win.

Overall, carwash tunnel controllers help operators dial in their profits and provide a clean, dry and shiny vehicle, according to Todd Davy, senior vice president of sales for DRB Systems. Other advances that modern technology allows are integration of a controller and a point-of-sale (POS) system. To this end, the controller communicates with the POS system to make sure every customer receives the wash services for which he or she paid.

Time-wasting and costly rewashes can become a problem if a vehicle receives the wrong services. Modern controllers work with other systems to address this issue.

Most recently, Nunn built a marketing strategy for Payzer as chief marketing officer and led the marketing departments for several North American automotive brands, including an up-and-coming quick lube brand and a franchised repair and maintenance company.

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wash site. If designed properly, operators can put the gift card swipes in the bays, on vacuums, vending machines, air machines, mat cleaners and other compatible equipment. This gives customers the flexibility to use any piece of equipment on the property with a single card.

otholes cost us a lot! Americans pay about $3 billion annually to repair vehicle damage caused by potholes - with tires taking the brunt but also cracking wheels, damaging suspension, bodywork and exhaust systems. Cost to fix a pothole: $300.

“If a customer has to choose between a site with swipes only in the bay versus a site with them on all pieces of equipment, I think we all know where they are going,” Walter says. “Keep in mind, customers choose a wash for many reasons, but two of the top reasons are speed and convenience. Both of these are achieved with the abovementioned flexible payment options.”


Alexa will see you now. Amazon has partnered with the telemedicine company Teladoc Health and plans to offer a 24/7 service that will allow users of Amazon’s Alexaenabled devices to call a doctor for non emergency health issues.

To push profitability on a self-serve site, Walter suggests that operators find ways to keep customers happy and in the bay longer. Self-serve owners should remember that they are in the business of selling time.

Walter shares some questions operators should consider:

• Are the bays clean and well-lit?

• Does the gun or wand leak all over the customer?

Pupil size is related to intelligence. Researchers calculated the average size of study participants’ pupils and then put the participants through a series of tests measuring mental abilities such as reasoning, memory and ability to control attention. They found that a larger pupil size correlated with better scores on all these tests.

• Do you have good pressure, soap, wax and presoak in the bay?

• How do the chemicals smell and look on the vehicle?

• As an operator, how would you rate the experience in the bay?

• Does the wash have doors on the bay, and are they closed on cold days?

Once a customer is relatively comfortable in the bay, other additional profit opportunities can be evaluated, Walter notes. Outside of the basic meter box functions, offering carnauba-based waxes, air dryers or ceramicinfused products can help keep customers in the bay longer. As previously mentioned, offering multiple forms of payment can increase revenue and maximize profitability.

ide valuables so burglars won’t find them. Inside a box of a carved-out a dummy section of PVC your toilet-paper the pockets of clothes in your closet...buried in cat litter inside a a tissue box...inside the tubular legs of your ironing board... in a fake sprinkler (great for hiding a key)... in the fridge (inside an empty mayonnaise jar, painted white) a drop ceiling... zipped into a pillow.

McCarty explains that there are several ways for operators to push a site’s profitability. Wash appearance is the first consideration, and operators should:

• Make sure carwash bays are clean

• Make sure trash cans are emptied

• Make sure no weeds are growing around or in the wash.

“You never get a second chance to make a first impression, so make sure the carwash facility is nice, clean and inviting,” McCarty says.

Car color that holds its value best - yellow. Yellow vehicles depreciate only 4.5% over three years. As one of the leastpopular car colors, people who do want yellow cars are willing to pay well for them in the used-car market place. The second and third-least common car colors - and colors for which people who want those colors are willing to pay more are orange, which depreciates 10.7% in three years... and purple, which depreciates 13.9%. Average three-year depreciation of car colors is 15%, with colors that are more common losing value faster - white/ gold/16.7%. YOU KNOW... BRIEFS

Inside the bay, operators should make certain that the functions are working as they should and that the equipment is delivering plenty of chemical for each, McCarty recommends. This ensures a wash is giving customers their money’s worth. Next, ask the chemical provider for products with vibrant colors and great smells. Customers will spend more time in the bay spraying on chemical products that look like they are “painting the

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More deer are getting hit by cars. Based on insurance claims, vehicle collisions with animals rose 7.1% in 2021 compared with the previous year and 66% of those collisions involved hitting deer.

If you have multiple checking or savings accounts, consider consolidating to one of each, preferably at the same bank-more accounts mean higher odds of overdrafts. Especially troublesome are accounts with automated withdrawals or payments-easily overdrawn if no one is paying close attention. If there are lots of CDs, savings accounts and/ or moneymarket accounts at different institutions, some could be easily overlooked.

Social Security may rise 10.5% next year-the highest increase since 1981-based on 2022 inflation data. The costof-living adjustment (COLA) is to help recipients keep pace with inflation. But because Medicare costs also rise and Social Security benefits are up to 85% taxable, even a large percentage increase may not offset rising prices or cover added tax costs.

Stick with paper statements. It's perfectly fine for you to access your accounts online, but it's easy for someone else to overlook or be shut out of your online only accounts, which may be difficult to access. Bills and statements that arrive in the mail provide a wonderful fail-safe. That's true even if the financial agent doesn't live near you-your mail can be forwarded to that person by the post office or a trusted neighbor.


Create a concise guide to your finances. Having all of your financial information in one place will save your designated agent a lot of time and greatly reduce the odds that something will be missed. Handwrite this list, or type and print it. But don't save it on your computer or send it via e-mail-that would increase the risk that this sensitive info could be stolen. Among the details to include...

Income sources. Note how each of your income streams arrives-pensions and Social Security payments often are direct-deposited into bank accounts, for example. If you

Stay safe in a flash flood. Plan before the storm: Know how you’ll communicate with loved ones and evacuate if necessary...have a bag packed with essentials you might need, such as food, water, a change of clothes, medications, a phone charger, cash, pet needs and a flashlight with extra batteries. During the storm: Listen to local weather alerts (use a battery operated radio if you’ve lost power). Evacuating: Avoid all floodwaters if possible - just six inches of fast-moving water can knock you off your feet. Driving: Never ignore barriers or try to drive through flooded areas. 4600 Spicewood Road, 103 Austin, Texas 78759 440-0644 (512) 343-9023

Did You Know continued...
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Mike Corey ZIPS CarWash Plano TX

Gerald James

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Myrick Morris Stinger Chemical Katy TX

Matthew Romero

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Gil Castro ZIPS CarWash Prosper TX

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Christopher Zona Auto Wash Technologies Norwell MA

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NEW MEMBERS The SCWA members listed below have joined SCWA since our last issue. We Appreciate Your Support!

President: Ryan Darby Tucson, AZ (806) 535-7275

Treasurer: Don Witt Dallas, TX (214) 358-2575

Lanese Barnett Dallas, TX (972) 390-0230

Clayton Clark Houston, TX (281) 304-2517

Ed Emerson Abilene, TX (325) 201-8011

President-Elect: Mel Ulrich Weatherford, TX (940) 456-1082

Past President: Jeff Blansit Austin, TX (214) 912-1729


Paul Kalscheur Appleton, WI (920) 636-8463

Derrick Merchant Lubbock, TX (806) 368-7843

JT Thomson Gilbert, Arizona (801) 898-7600

Vice President: Frank Nuchereno Dallas, Texas (214) 683-9450

Vendor Vice President: Robert Anre Tamarac, FL (800) 327-8723

Chad West Dallas, TX (214) 406-7861

Ted Yamin, Jr. Imlay, MI (810) 721-7255

Executive Director: Chuck Space 4600 Spicewood Springs Rd., Ste. 103 Austin, Texas, 78759 • (512) 343-9023

But this problem is not the real problem.

tem, then technology becomes a true and valuable tool, and not a dis traction. or 800-966-WETT (9388)

43 w ith one another.
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THE ADVANTAGE is the official publication of the Southwest Car Wash Association. It is published four times each calendar year by SCWA, 4600 Spicewood Springs Rd., #103, Austin, Texas 78759. The officers, directors and members of the Southwest Car Wash Association, as well as The Advantage editors, in accepting advertising for this publication, make no independent investigation concerning the services or products advertised and neither endorse nor recommend or make any claims as to the accuracy and therefore assume no liability thereof. The opinions expressed in the articles are not necessarily the opinions of SCWA and its publisher and therefore makes no warranties and assumes no responsibility for accuracy or completeness of the information herein. (512) 343-9023. ADVANTAGE 41

Quietly Better Clean.

Operators want to offer something “different” to their customers—something that their competitors can’t match. SpinRite offers you a better chance to transform first-time customers into loyal clients with an entirely new approach to tunnel car washing—in terms of both cleaning performance and quieter trips through the tunnel.

Call us today to learn more about SpinRite’s proven wash results and the car wash experience your customers will look forward to with each return trip to your wash.

See us in BOOTH #1623 at The Car Wash Show

DRIVE CLEAN 1001 Doheny Dr., Northville, MI 48167 | (248) 349-7010 |
SOUTHWEST CAR WASH ASSOCIATION 4600 Spicewood Springs Road Suite 103 Austin, Texas 78759 PRESORTED STANDARD U.S. POSTAGE P A I D AUSTIN, TX PERMIT NO. 1142 Any wash. Anywhere. 303-438-0120 “It Just Keeps On Working!”
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