A Fundraising Challenge for the Children of the Fallen
The Challenge: A physically demanding fundraising challenge aimed at regular fitness enthusiasts, the CrossFit community and our Armed Forces personnel. Participants sign up online to take part and post their finishing times which are then displayed on a live leader board, encouraging a competitive element to the challenge. Participants are encouraged to fundraise for Scotty’s Little Soldiers, the charity for bereaved British Forces children and all entry fees go to the charity. The SCOTTY challenge will use a targeted promotional campaign which will provide access for our brand partners to a very specific group of fitness enthusiasts around the UK. The Challenge will run from the 1st May until the end of August.
Why Partner with Us?: • Targeted access to the UK CrossFit community, British Armed Forces personnel and committed fitness enthusiasts. • Association with high profile individual Ant Middleton – our event ambassador. • Developing your CSR programme by supporting the Armed Forces Children’s charity, Scotty’s Little Soldiers.
Delivery • Media launch organised by PR specialists Wolfstar; • Launch event with Ant Middleton and invited members of the press. • Engagement with fitness industry, military and general media outlets. • Web Site; • Central to the challenge and hosts the live leader boards • Promotional Support; • Direct mail & Poster campaign to all 514 CrossFit box owners in the UK. • Paid for social media campaign targeting UK CrossFit community. • Fundraising Toolkit – profile/cover images, sponsor forms, posters, online sharing. • Participant Emails - including 1x brand promotion email sent from the charity. • Participant T-Shirts.
Your logo featured extensively on all this
Scotty’s Network • As an Armed Forces charity Scotty’s has a significant following within the Armed Forces community with direct comms to many regiments, units, bases reaching a high percentage of our 197k personnel. • A paid for social media campaign is forecast to reach over 100,000 UK based CrossFit followers. • The charity has a strong relationship with SSVC (owners of Forces TV & BFBS) and features regularly in publications such as Soldier Magazine, Veteran’s World and the magazines of the Army, Navy and RAF Families Federations. • Scotty’s was an official charity of The Sun newspaper in December 2016 and enjoys favourable coverage from this and other national publications. • Scotty’s has an extensive social media following with extremely high levels of engagement – 64k Facebook, 6k Twitter, 1.5k Instagram, 5k Newsletter Subscribers. @ScottysLittleSoldiers
@CorporalScotty
@ScottysLittleSoldiers
The Charity SCOTTY’S LITTLE SOLDIERS is a charity dedicated to supporting children & young people who have lost a parent whilst serving in the British Armed Forces. Inspired by the experience of Army widow Nikki Scott following the death of her husband Cpl. Lee Scott, the charity is currently providing assistance to hundreds of bereaved Forces children around the UK. For more information about the charity please visit www.scottyslittlesoldiers.co.uk
Registered Charity No 1136854. Proud Members of COBEO.
Next Steps • We are looking for 2 brand partners to support THE SCOTTY CHALLENGE and work with us to maximise both the charity’s fundraising and your brand awareness. • A contribution of £2,000 to become a brand partner for the 2017 Challenge. • Talk to us to find out more: • Stuart Robinson: stuart@scottyslittlesoldiers.co.uk / 08000 928571