Supporter Pack

Page 1


A MESSAGE FROM NIKKI

Hi, I’m Nikki and I set up Scotty’s Little Soldiers in memory of my husband Corporal Lee Scott who was killed whilst on tour in Afghanistan in 2009. At that time our son Kai was 5yrs and our daughter Brooke was just 7 months old. Having to tell Kai that his Daddy wouldn’t be coming home, is by far the hardest thing I have ever had to do. Nine months after Lee died, my cousin convinced me to go on a family holiday, I looked at Kai in the swimming pool and he was laughing and smiling – it was the first time I had seen him smile since his Dad died. I realised there must be so many more children who had experienced the death of a parent in the Forces that hadn’t had the opportunity to smile again and that’s why in 2010 I set up Scotty’s Little Soldiers.

“I looked at Kai in the swimming pool and he was laughing and smiling – it was the first time I had seen him smile since his Dad died.”

Scotty’s supports hundreds of children across the UK, in 2021 we supported over 500 children and young people, by 2030 we want to be supporting 1000+ annually. This means increasing our resource and doubling our income to ensure we achieve the goal. Your support means so much to us and allows us to continue helping all our brave Scotty members. I hope this information pack will answer any questions you might have and help with your fundraising, but if you need any further assistance, please get in touch with the team. Thank you and good luck with your fundraising!

Nikki Scott Founder


WHAT HAPPENS NEXT? You’re registered! Keep your unique ESLS No. for future reference, this will be in your registration email.

Read this pack for helpful information and to access downloadable resources to support you in your fundraising.

If you haven’t already, create your online JustGiving page. If you’ve set up a page on another provider such as Go Fund Me, Give Penny or Facebook we’d love to receive your webpage link. CREATE JUSTGIVING PAGE

Get Sharing! Don’t forget to tag us in your social media posts.

We’ll be in touch You’ll hear from us approximately four weeks before your event.

How did it go? We’ll also be in touch to see how the event went. OUR PROMISE TO YOU • • •

We will be at the other end of the phone or an email to answer any questions. We will help you understand the difference your support will make to our members. We won’t bombard you with requests to support us.


EXCLUSIVE

VELCRO

Raise a minimum of £50 to receive an exclusive ‘In support of Scotty’s Little Soldiers’ morale patch.

PATCH

MORALE

FUNDRAISER REWARDS

The charity for bereaved British Forces children

RUNNING VEST

T-SHIRT

Raise a minimum of £100 and receive a morale patch and an exclusive fundraising top!


OUR MISSION #HelpTheirChildrenSmile To provide relief from the effects of bereavement to young people who have experienced the death of a parent who served with the Armed Forces of the Crown.

Our Promises We want every bereaved Forces child to have:

01.

Access to the very best emotional health and well-being support

02.

Outstanding development opportunities

03.

The chance to smile again

OUR CORE VALUES

#1

#2

#3

#4

FAMILIES COME FIRST

EVERYONE A SUPPORTER, EVERY SUPPORTER A V.I.P

LOVE WHAT YOU DO

REMEMBER EVERYDAY

Our beneficiaries are the sole reason we are here. For every decision we make and every action we take, we ask ourselves how this takes us closer to completing our Mission.

Everyone who walks through our doors has the potential to support the charity. Without that support we can’t achieve our Mission. Everyone is a potential supporter & every supporter should be treated like a V.I.P.

When you truly love what you do it shouldn’t feel like work, and when it doesn’t feel like work you can achieve great things. We work as a team towards one goal, our Mission.

For our beneficiaries Remembrance isn’t just one day of the year, it’s everyday of the year. We remember the sacrifices made by these families, everyday.


WALKING IN MEMORY OF MY BROTHER Bereaved brother completes the Welsh Three Peaks Challenge in honour of his Armed Forces sibling who died just six months prior


C

ivil servant James Selway (24) completed the Welsh Three Peaks Challenge on the 19th September 2021, all in memory of his late sibling, Colour Sergeant Gavin Hillier, and to raise money for a charity that has been a pillar of support to his nephews over the last six months. Colour Sergeant Hillier died on 4th March 2021. He was just 35 when he was fatally wounded during a military training exercise, leaving behind his wife, Karyn and teenage sons Declan and Connor who are 15 and 13. Since his death, Gavin’s children have been supported by Scotty’s Little Soldiers. James, who was very close to his older brother, has been amazed by the support Scotty’s has provided his nephews in such a short space of time, and wanted to do something to raise money so the charity can continue to support Declan and Connor, as well as other bereaved Forces children and young people like them. “It’s hard to express the pain caused by the death of a military family member,” said James. “Gavin was an incredible son, brother, husband, father and soldier, and will be forever remembered for the positive impact he made in his work, and to our family.

C A S E S T U DY Iraq and Kosovo, and in 2019 he was awarded the Long Service and Good Conduct medal by Prince Charles, colonel of the regiment.” With his brother firmly at the front of his mind, James completed the gruelling hike, which took in the peaks of Snowdon, Cadair Idris and Pen Y Fan alongside his partner Mia, raising £1,500 for Scotty’s Little Soldiers in the process. Discussing his challenge, James said: “We began our challenge at five in the morning on Sunday, ready to tackle Snowdon. It was pitch black and wet, but knowing we were raising money for such a good cause helped spur us on.” “In total the challenge took us 14 hours to complete which we were incredibly pleased with, and we were even joined by my nephews Declan and Conner, on the final climb of Pen Y Fan.” “Completing the walk was emotional as it’s only a few months since Gavin’s death. However, knowing that we were raising funds for Scotty’s, who have been such a great support to the boys, helped us keep motivated and put one foot in front of the other, even when we couldn’t see clearly through thick fog.”

“Seeing photos from Scotty’s events are so inspiring, the “He loved being a soldier and smiles on the children’s dedicated his life to the Army. faces make every moment Over the years he’d been of fundraising worthwhile. deployed to Afghanistan, No child should ever have to

suffer the death of an Armed Forces parent alone, and Scotty’s stay by the child’s side every step of the way.”

“We began our challenge at five in the morning on Sunday, ready to tackle Snowdon. It was pitch black and wet, but knowing we were raising money for such a good cause helped spur us on.”


FUNDRAISING TARGETS Here is just a small selection of the ways your fundraising could help the children of our heroes

£4000

2 x Support for Scotty members for one year

£2000

2 x Higher Education Grants

£1000

2 x families, all expenses paid trip to attend our magical Christmas party

£600

4 x Scotty Allowance for educational and development opportunities

£200

2 x Scotty Driving Grants

£100

5 x Remembrance Day Meal Vouchers

£50

2 x Birthday Gifts

£30

1 x Online Bereavement Support Session

£20

1 x Anniversary of Death Voucher

To see all the ways we help support bereaved Service families please visit www.scottyslittlesoldiers.co.uk/how-we-help


THINGS TO SUPPORT YOUR

FUNDRAISING Information Flyer

An A5 Information Flyer with a brief introduction to Scotty’s.

scotty’s LITTLE soldiers

Whatever you choose to do

Help their children smile!

Fundraising Events Poster

#HelpTheirChildrenSmile

A blank poster template for you to fill in and promote your fundraiser!

CONTACT NAME

EVENT NAME EVENT ADDRESS

CONTACT NUMBER

CONTACT EMAIL

scottyslittlesoldiers.co.uk

fundraise@scottyslittlesoldiers.co.uk

FORM FUNDRAISING SPONSORSHIP I’m fundraising for

forces children. , the charity for bereaved british smile. can so we can help their children Please sponsor me whatever you ID: ESLS

name: activity date: activity:

name (title, first, last)

postcode

address (house no/name, street)

AMOUNT

GIFT AID

Fundraising Sponsorship Form £1 claim an extra 25p for every a UK tax payer, Scotty’s can What is Gift Aid? If you are All we need is your first initial, It does not cost you a penny. you donate from the HMRC. order to make the claim. address and postcode in surname, first line of your SCOTTY’S LITTLE SOLDIERS,

UNIT 21 BERGEN WAY, KING’S

A sponsorship form ready and waiting to be filled up with sponsors.

total raised:

LYNN, NORFOLK PE30 2JG

ERS.CO.UK

WWW.SCOTTYSLITTLESOLDI

Registered Charity No. 1136854

Scotty’s Event Bunting Make your fundraiser stand out with our make your own Scotty’s bunting! Scotty’s Press Release Template

the important that you don’t amend this template as required. It’s Please edit the green parts of Soldiers. information about Scotty’s Little ARE BRIEF DETAIL OF WHAT YOU HOME TOWN] IS [INSERT VERY [INSERT IF THERE IS A SPECIAL [INSERT NAME] FROM [INSERT BEREAVED ARMED FORCES CHILDREN DOING] TO RAISE FUNDS FOR THIS, E.G. IN MEMORY OF SOMEONE] REASON WHY YOU ARE DOING DETAIL OF WHAT YOU ARE E.G. SWINDON], will be [INSERT heart [INSERT NAME, AGE AND LOCATION Soldiers – a charity close to their Little Scotty’s for money raise DOING AND WHAT DATE] to who served in the British Armed experienced the death of a parent that supports children who have Forces. is a national charity which provides Scott, Scotty’s Little Soldiers the death of a parent who Founded by war widow Nikki across the UK who have experienced and support to hundreds of children in memory of Nikki’s husband The charity was set up in 2010 served in the British Armed Forces. in Afghanistan in 2009. Lee Scott, after he was killed father to her two children. Corporal said “(Use this quote as an means to them, [INSERT NAME] Talking about what the charity have a personal connection to have chosen Scotty’s. If you don’t to opportunity to explain why you Scotty’s and why you now want about when you first heard about Scotty’s, maybe you could talk support the charity).“ what you are doing to an opportunity to talk about as quote this “(Use [INSERT NAME] continues: it a success).“ you are doing in order to make raise funds for Scotty’s and what

Press Release Template Is your local paper writing about your fundraiser? This template will make sure you get the message across perfeclty!

the including providing access to of things to support its members, development opportunities Scotty’s Little Soldiers does lots wellbeing support, offering outstanding grants, respite breaks and very best emotional health and and educational direct bereavement support the anniversary of their through a range of activities, Christmas presents and remembering bereaved posting members birthday and for the kids and events where arranges special experiences parent’s death. Scotty’s also have a great time and form friendships the country come together to Forces children form all over with kids in the same situation.

to make EVENT/CHALLENGE NAME]and NAME]’s [INSERT RELEVANT To find out more about [INSERT PAGE LINK] page: [INSERT FUNDRAISING a donation, visit their fundraising visit: scottyslittlesoldiers.co.uk could help Scotty’s Little Soldiers To learn more about how you END Contact details: [INSERT CONTACT Pictures: [INSERT DETAILS OF pictures

DETAILS: EMAIL ADDRESS AND

WHO IS IN THE PICTURE] or if

TELEPHONE NUMBER]

you are inviting a photographer

to take

NOTE TO EDITORS

WATCH & SHARE

About Scotty’s Little Soldiers

HOW ONE SOLDIER’S STORY INSPIRED A MOVEMENT

If you have trouble accessing any of these documents, please get in touch.



Using our logo It might sound a little fussy but we must insist that you use our ‘In Support Of’ logos when promoting your fundraising. This not only helps distinguish your activity from our own but also prevents any accidental copyright infringements. We have a number of commercial agreements in place to help generate additional funds for the charity and using our other assets without approval could lead to an intellectual property infringement. A link to our ‘In Support Of’ logos can be found at the bottom of this page, on our website or by contacting fundraise@scottyslittlesoldiers.co.uk. If you have any specific requirements please contact the team and they will do their best to assist you.

‘In Support Of Scotty’s’: Code of Conduct Whilst fundraising in support of Scotty’s Little Soldiers you are representing the charity and your actions will impact on the charity’s reputation. We expect all fundraisers supporting Scotty’s to follow this code of conduct at all times.

Be Legal: Your fundraising must be legal and honest at all times. Be Friendly: Be polite at all times. Do not criticise other organisations. Do not pressurise anyone who is uninterested in supporting the charity.

Be Clear: Do not mislead anyone and ensure that your fundraising materials are clear and honest. Do not attempt to provide financial advice or comment on any financial data not provided to you by the charity. Be Trustworthy: Do not exploit the trust, lack of knowledge or vulnerability of any members

of the public.

DOWNLOAD LOGO HERE


FUNDRAISING TIPS Wondering how to spread the news about your fundraising? Here are our top tips: & Make use of your social media accounts, it’s one of the quickest and easiest ways to reach a lot of people. Make sure you include a link to your fundraising page and don’t forget to tag us so we can interact with your post.

Going ‘live’ on social media and telling people what you are doing is a great way to engage with people you are connected to. We have found that if people post a video whilst their fundraiser is happening, it helps to boost donations.

& Tell people why you are fundraising for Scotty’s, you may inspire people to donate, and you will definitely help raise awareness of our charity which we are always grateful for.

Not a user of social media? Make use of the promotional download files available in this pack. Let your friends, family and colleagues know what you are doing and why.

Tell people why you are supporting Scotty’s, perhaps you have a close connection to the British Armed Forces, maybe you know a family supported by us or it might be a cause that resonates with you. Whatever your reason, it’s always worth explaining to encourage others to share your passion and support your fundraising.


SCOTTY MERCHANDISE We have a range of Scotty’s branded clothing and accessories that supporters sometimes like to purchase and wear at their event.

VISIT OUR WEBSHOP

FEAR NAUGHT BASEBALL TEE - WHITE/CHARCOAL

FEAR NAUGHT LADIES ‘RACER BACK’ VEST TOP

FEAR NAUGHT HOODED TOP - NAVY

£25.00

£20.00

£30.00

FEAR NAUGHT ‘T-SHIRT ONE’ - BLACK HEATHER

FEAR NAUGHT ZIPPED HOODED TOP

FEAR NAUGHT SWEATSHIRT - GREY MARL

£20.00

£35.00

£30.00

Did you know - 100% of profits from our clothing range is donated to Scotty’s Little Soldiers


HOW TO PAY IN YOUR

FUNDRAISING It’s really simple to pay in your fundraising, we have a few options including:

Bank Transfer

Over the phone

Online

By cheque

CLICK TO PAY IN YOUR FUNDRAISING

WE STRONGLY DISCOURAGE INDIVIDUALS FROM SENDING CASH IN THE POST


KEEP IT LEGAL We’re honoured that you have chosen to fundraise in support of Scotty’s Little Soldiers (SLS). We hope you have a lot of fun whilst fundraising, but you’ll also need to make sure you keep your activity legal. Please take some time to read through these notes and also refer to the Fundraising Regulator website if you are unsure about anything.

Representing Scotty’s Little Soldiers

they won’t be able to help you raise sponsorship, secure venues, source auction prizes or promote your event for you. All activities and participation are at the organisers and participants own risk and the charity does not accept any responsibility or liability for your fundraising activity. Please note that the charity’s insurance policies will not cover third party activities even if your In Support Of Fundraising is registered with us. Approval of your activity on our registration system is not an acceptance of responsibility.

It’s very important that you MUST make it clear that your fundraising is ‘In Support Of’ Scotty’s Little Soldiers in order to distinguish the activity Insurance from any events run directly by us here at Scotty HQ. The charity’s insurance only covers events and activities Whenever you’re fundraising organised by our team here In Support Of Scotty’s you at Scotty HQ. Please check are representing the charity if your activity requires you and your actions will impact as the organiser to have on the public’s impression of insurance in place. You may the charity. Please read our wish to consider public fundraisers code of conduct liability cover, damage to and the other information property own, hired or within this pack so you can borrowed, event cancellation speak confidently about the insurance, travel insurance charity and its work. and cover to meet any contractual conditions.

Responsibility for your Fundraising

Competitions

You will be responsible for organising all aspects of your fundraising and SLS will not accept any liability related to your activity. Our team are on hand to support you with your fundraising by offering advice and guidance, but

If you are planning to organise a raffle, tombolo or sweepstake you will need to check you carry these activities out within the law. We recommend checking the Gambling Commission website for guidance.

Charity Collections We never authorise anyone to conduct door to door collections on behalf of Scotty’s. You are welcome to conduct public collections in support of the charity but please ensure you have the relevant permissions in place beforehand – our team can advise but won’t be able to do this for you. If you’re collecting in a public place you may need to source a license from your local authority. If you are collecting on private property, for example at your local supermarket, you may not need a license but will need permission from the landowner.

Safeguarding of Children As a charity created to help children smile the safeguarding of all children and young people is paramount to us. There are legal restrictions for children under the age of 16 fundraising. No child under 16 should be unaccompanied when fundraising and they should not have sole responsibility for handling any funds raised. Please also refer to the charity’s safeguarding policies which can be found via a link on the footer on our website homepage.


100 % OF P R OF I T S HE L P S UP P OR T BE R E AV E D MIL I TA RY FA MIL IE S

SHOP ONLINE AT WWW.FEARNAUGHTAPPAREL.CO.UK FEAR NAUGHT APPAREL IS 100% OWNED & OPERATED BY

SCOTTY’S

LITTLE SOLDIERS

The charity for bereaved British Forces children


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