FUNDRAISING PACK

Registered Charity No. 1136854

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WELCOME AND THANK YOU Thanks so much for choosing to fundraise for Scotty’s Little Soldiers. Without you we wouldn’t be able to offer much needed support to the children and young people of our heroes. I know from personal experience that bereaved British Forces children and young adults need to know people around them understand what they are going through, they need the opportunity to make new memories and to smile again, they need to feel their parent won’t be forgotten and they need to know there’s always someone to turn to at difficult times. My husband, Corporal Lee Scott, was killed in action in Afghanistan in 2009. Telling my son Kai, who was five at the time, that his daddy wouldn’t be coming home, is by far the hardest thing I have ever had to do. We also had a sevenmonth-old daughter, Brooke. Nine months after Lee died, my cousin convinced me to go on a family holiday. I looked at Kai in the swimming pool and he was laughing and smiling – it was the first time I had seen him smile since losing his dad.

This is why bereaved children and young people need us, not just immediately after their parent’s death but for the difficult years that follow. Scotty’s supports hundreds of children across the UK, all who have lost a parent who served in the British Armed Forces. In 2019 alone we supported 410 kids. They all needed our support in different ways and I’m so glad we were, and continue to be, there for them. Your support means so much to us and allows us to continue helping all our brave Scotty members. I hope this information pack will answer any questions you might have and help with your fundraising, but if you need any further assistance, please get in touch with the team Once again, thank you and good luck with your fundraising!

Nikki Founder

I realised there must be so many more children who had lost a parent in the Forces that hadn’t had the opportunity to smile again, and that’s why in 2010 I set up the charity Scotty’s Little Soldiers. Grief affects everyone in different ways and at different times throughout their lives. The way Kai, who is now 15, copes with missing his dad, is very different to the way Brooke, who is now 11, deals with it. I naively thought Brooke wouldn’t find it as hard because she was so young when Lee died, but for her having no memories of her dad is really tough and she feels a strong sense of loss.

CONTACT For any fundraising queries contact the fundraising team at fundraise@scottyslittlesoldiers.co.uk

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CONTENTS 01

WHAT HAPPENS NEXT

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HOW SCOTTY’S HELPS

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Family Case Studies

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FUNDRAISING TARGETS

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FUNDRAISING Tips

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Fundraising Case Studies

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Keep it legal

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MERCHANDISE

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PAYMENT & THANKS

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SPONSORSHIP FORM

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FUNDRAISING ASSETS

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04

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SCOTTY CHALLENGES

Take on a challenge in support of The charity for bereaved British Forces children

To find out more visit: www.scottychallenges.co.uk

Registered Charity No. 1136854

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WHAT HAPPENS NEXT

you’re registered! keep your unique esls no. for future reference

FREE MORALE PATCH!

read this pack for tips & advice the best assistant for getting your event noticed

Raise a minimum of £50 to receive an exclusive ‘In Support of Scotty’s’ morale patch.

create your online giving page www.justgiving.com/scottyslittlesoldiers

get sharing! let everyone know what you’re doing!

FOUR

we’ll be in touch approximately four weeks before your event

HOW DID IT

GO?

WEEKS BEFORE

how did it go? we’ll give you a call to see how your event went

FREE Fundraising top! Raise a minimum of £100 online to receive one of three exclusive ‘Fundraising T-Shirts’. We will give you a call once you have raised £100 to ask which t-shirt you would like and what size you need!

T-SHIRT

CYCLING SHIRT VEST

EXCLUSIVE TO FUNDRAISERS! 01

HOW SCOTTY’S HELPs Scotty’s Little Soldiers supports children and young people who have lost a parent who served in the British Armed Forces. In 2019 the charity provided direct support to 410 bereaved Service children across the UK and even internationally. Scotty’s will provide help and assistance to children and young people aged 0-25 who have suffered the loss of a parent who served with the British Armed Forces of the Crown. This includes families from the British Army, the Royal Air Force, Royal Navy and Royal Marines, and both regular and reserve forces.

SUPPORT, STRIDES and SPRINGBOARD. The SMILES Programme does what it says on the tin, it’s a range of fun based activities which help our members feel part of a community, let them know the British public hasn’t forgotten their sacrifice and gives them the chance to smile again.

Click the YouTube play button to watch our introduction video!

education and development needs. STRIDES includes a range of small grants and will SUPPORT offers help with in future provide assistance to our beneficiaries’ health and those nearing the end of their well-being including access education, the 14-18 year to professional bereavement old cohort. SPRINGBOARD counselling and our own builds on the foundations of internal support team who STRIDES and offers a range can provide instant and direct of activities for young people guidance to families remotely. aged 19-25 focused on career development. Our STRIDES and

Our help to bereaved Service SPRINGBOARD Programmes families is delivered through 4 are both focused on Family Programmes; SMILES,

SPRINGBOARD

SUPPORT

PROGRAMME

PROGRAMME

SMILES

PROGRAMME 02

STRIDES PROGRAMME

Our Mission To provide relief from the effects of bereavement to young people who have suffered the loss of a parent who served with the Armed Forces of the Crown.

Our Promise We want every bereaved Forces child to have:

1. Access to the very best health and well-being support 2. Outstanding development opportunities 3. The chance to smile again

Our Core Values

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Families come First

EVERYONE A SUPPORTER, EVERY SUPPORTER A V.I.P

Love what you do

Remember, everyday

Our beneficiaries are the sole reason we are here. For every decision we make and every action we take, we ask ourselves how this takes us closer to completing our Mission.

Everyone who walks through our doors has the potential to support the charity. Without that support we can’t achieve our Mission. Everyone is a potential supporter & every supporter should be treated like a V.I.P.

When you truly love what you do it shouldn’t feel like work, and when it doesn’t feel like work you can achieve great things. We work as a team towards one goal, our Mission.

For our beneficiaries Remembrance isn’t just one day of the year, it’s everyday of the year. We remember the sacrifices made by these families, everyday.

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FAMILY CASE STUDY Matthew Davies, who is now 12 years old, was just 18 months old when his daddy, Royal Marine Damian Davies, was killed in action.

Royal Marine Davies died on 12th December 2008. He was on his first tour of Afghanistan when, along with three other Royal Marines, he was killed following a suicide bomb attack. For Matthew’s mum, Jo, that day is one she will never forget. For them both, life was never going to be the same again. At just 18 months old, Matthew had lost his dad, his hero, and at such a young age was going to grow up with no memories of his father. Not being able to recall just his dad’s face has been the hardest thing for Matthew as he’s grown up. He’s constantly told by friends and family that he reminds them so much of his dad, but for Matthew he doesn’t know what that means as he never got the opportunity to get to know him. To keep his memory alive, Jo frequently talks to Matthew about his dad. They talk about what Damian would think in situations and what he used to get up to. Matthew also hears stories from his dad’s friends and comrades about the things he used to get up to on tour.

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Jo said: “Because Matthew was so young when Damian was killed, I don’t want him to forget about him, so making sure we talk about him is really important to me as Matthew gets older.” At the time of Damian’s death, there was no support network available that was dedicated purely to the children of the fallen. For Jo, it was an incredibly tough period, looking after Matthew while also grieving for her husband. With Matthew being so young he didn’t really understand, and it was hard to explain to him that daddy wasn’t coming home. Jo will never forget trying to explain to him that daddy had gone to heaven. It was three years later, in 2011, that Matthew joined Scotty’s Little Soldiers. For both Matthew and Jo, Scotty’s has offered a lifeline of support, particularly in helping Matthew deal with the impact of his dad’s death as he’s grown up. When he was younger, Matthew found it incredibly hard to come to terms with having no memories of his dad. He used to get angry trying to remember. However, over the years and since joining Scotty’s Little Soldiers, Matthew has discovered that he’s not the only child that feels this way and

has built himself a network of friends he can call on when he’s feeling low. Matthew and Jo have also benefitted from Scotty’s in a number of ways, including going on Scotty breaks - his favourite is the Devon Cliffs Haven resort. He has also received a number of grants to help pay for swimming lessons and for a residential trip with school. On top on this, Matthew has also received vouchers on poignant days of the year, including Remembrance Day and the anniversary of his dad’s death and Christmas gifts. The charity events, such as the annual Christmas party, have also helped Matthew make friends with children in a similar situation to him. Over the years, he’s enjoyed being part of the Scotty’s community and spending time with other children who know what he’s going through. And it’s not just Matthew who has benefited from the Scotty’s network, Jo has also made friends with other mums in a similar position, knowing she can call on them if she needs them. “Scotty’s mean the world to us” said Jo, “Matthew’s face when he gets something from Scotty’s is hard to explain!”.

410

= Army

BEREAVED BRITISH FORCES CHILDREN & YOUNG PEOPLE supported in 2019 BY

= RAF

= NAVY

= Royal Marines

Fundraising Targets Here is just a small selection of the ways your fundraising could help the children of our heroes

£5000

4 x Bereaved children given a full year of access to our SMILES Programme activities

£2500

6 x Families, all expenses paid, to attend our magical Christmas event

£1500

1 x Residental therapeutic weekend

£1000

1 x Higher education grant

£540

1 x Scotty Lodge respite break

£150

1 x ‘Scotty Allowance’ for educational and development opportunities

£100

5 x Remembrance Day meal voucher

£50

2 x Birthday gifts

£20

1 x Hour of remote support

To see all the ways we help support bereaved Service families please visit www.scottyslittlesoldiers.co.uk/how-we-help

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COULD YOU RUN, WALK OR JOG THE DISTANCE OF A MARATHON OVER THE MONTH OF MAY?

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MILES THE CHOICE

IS YOURS

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FUNDRAISING TIPS

Where do you start? Once you’ve decided on your fundraising event or activity, the next step is to shout about it. You’re doing it to raise funds, so you’ll need to make sure as many people as possible know about it. The more people that are aware of what you are doing, the more chance they’ll get behind you and help you reach your fundraising target.

But how do you share your news? And more importantly, how can you encourage people to actually donate? Social media is a powerful tool. Share your news on Facebook, Twitter, Instagram, LinkedIn and encourage your friends to share your posts. It helps if you explain why you have chosen your particular event or activity and it’s important that people understand why you want to raise funds for Scotty’s Little Soldiers. Maybe you are a serviceman or servicewoman and feel comforted knowing that should the worst happen there is a charity that would support your children, or perhaps you know a family that receives support from Scotty’s. It could be that it’s simply a charity that resonates with you and you want to ensure it can continue this vital support to bereaved British Forces children. Whatever your reason, it’s always worth explaining to encourage others to share your passion and make a donation.

Remember… Even though you know all about Scotty’s Little Soldiers, not everyone will be aware of the charity’s work, so remember to give a little detail, e.g, Scotty’s Little Soldiers is a charity that supports bereaved British Forces children. If you have a Just Giving page you can put all of this key information on there, but it’s still a good idea to also summarise on the post itself and direct people to your Just Giving page. You need to give people a reason to click on your link.

It’s advisable to post about your activity or event numerous times. If you are training for an activity or event you might want to share your progress along the way with video or picture updates. As you get closer to the date you can remind people that it’s almost here.

SOCIAL MEDIA POST EXAMPLES JOE Bloggs This April I’m doing a sky dive! I’m terrified but my motivation is to raise money for Scotty’s Little Soldiers – a charity that’s very close to my heart. Scotty’s Little Soldiers supports bereaved British Forces children and I’ve seen first-hand the difference this wonderful charity makes to my friend’s kids who lost their father three years ago. Read my story by clicking on my Just Giving page www.justgiving. com/scottyslittlesoldiers #JumpForScottys #ScottysLittleSoldiers #HelpTheirChildrenSmile Like

Comment

Share

JANE DOE This year, 10% of every bridal gown I sell from my boutique Glowing Brides will be donated to Scotty’s Little Soldiers – the charity for bereaved British Forces children. What better way to honour our fallen heroes than to look after the children they left behind? #GlowingBrides #ScottysLittleSoldiers #HelpTheirChildrenSmile Like

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BUT HOW DO I SHARE MY NEWS WITH PEOPLE THAT AREN’T FRIENDS AND FAMILY? A news story in your local newspaper is another good way to share your news and to reach people beyond your own friends and family. See the following pages for tips on how to work with your local press and guidance on writing a press release.

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HOW TO WORK WITH YOUR LOCAL PRESS Things to consider before contacting your local press: • What do you want to achieve from your publicity? Is it to sell tickets, raise money or raise awareness? Think about what you want to get across.

Tips when writing a press release: • Make sure you include key facts – Who? Why? What? Where? When? How? • Be as clear and concise as possible and try to sum up the key points in the first two paragraphs.

• Make sure you contact the right person. It’s a good idea to call the newspaper or radio station’s switchboard (you’ll be able to find the number online) and ask for the news desk. Explain to them over the phone what you want to promote and then take their email address and follow up with a press release.

• Try to make it as interesting as possible. If there is a reason why you personally want to support Scotty’s, explain it. Equally, if there is a reason why you have chosen the activity or event, or something that makes it unique, special or challenging, outline that too.

• When contacting a newspaper, it’s advisable to contact them about a week before you want the story to appear.

• Your press release should be no longer than two pages long.

• Local papers are exactly that – local! Make sure there is a local angle for them. Is the event taking place in their area? Or maybe the person fundraising is local.

SPREAD

THE WORD

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• Write in the third person. • Include a quote from someone involved with the event or activity. • What picture will be used to accompany the article? If the fundraising event has already taken place, send them a high quality image. If it hasn’t, think about what will illustrate the piece (e.g. If you are running a marathon, maybe a picture of you training). If the story will run after the event, and if it’s local, you might want to invite them to send a photographer. • If sending pictures, don’t send too many attachments at once as the email may not get through. We Transfer links are useful. • Remember to include contact details so the journalist can get in touch for more information. • It’s usually best to send out a press release before your event / activity, but in some instances you might prefer to send the release to your local press afterwards. For example, if you do a skydive you might prefer to wait until you have pictures of your jump to show them. It’s worth contacting them in advance as well though, as they may run a story in the lead up, and then do a follow up story with how you got on and your pictures from the day itself.

Press Release Template KATE SMITH FROM SWINDON IS CLIMBING SNOWDON TO RAISE FUNDS FOR BEREAVED ARMED FORCES CHILDREN IN HONOUR OF HER BROTHER Kate Smith, 37, from Swindon, will be climbing Mount Snowdon in Wales on 14th April to raise money for Scotty’s Little Soldiers – a charity close to her heart that supports children who have lost a parent who served in the British Armed Forces. For Kate, who broke her leg last year whilst skiing, this is a tough challenge, but it’s one she’s determined to take on as Scotty’s Little Soldiers is a charity that means a great deal to her family. Kate’s brother, Corporal Michael Smith, was killed in action in Afghanistan in 2016 and Scotty’s is a constant support to the two sons Michael left behind. Founded by war widow Nikki Scott, Scotty’s Little Soldiers is a national charity which provides support to hundreds of children across the UK who have lost a parent who served in the British Armed Forces. The charity was set up in 2010 in memory of Nikki’s husband and father to her two children, Corporal Lee Scott, after he was killed in Afghanistan in 2009. Talking about what the charity means to her, Kate said: “Losing my brother Michael is the hardest thing we’ve ever had to deal with and seeing his children suffer has been utterly heartbreaking. I’m so grateful to Scotty’s for being a constant support to my nephews and I wanted to give something back.” (Use this quote as an opportunity to explain why you have chosen Scotty’s. If you don’t have a personal connection to Scotty’s, maybe you could talk about when you first heard about Scotty’s and why you now want to support the charity) Kate continued: “I broke my leg last year so people will think I’m mad to attempt to climb Snowdon, but it’s something I’ve always wanted to do and I’m really looking forward to taking on the challenge. It’s motivating me to go out for long walks and rebuild my fitness.” (Use this quote as an opportunity to talk about what the challenge or activity you have chosen means to you and what you are doing in order to make it a success) Scotty’s Little Soldiers does lots of things to support its members, including providing access to the very best health and wellbeing care, offering outstanding development opportunities through a range of activity and educational grants, and Scotty’s helps put smiles back on those brave faces by providing respite breaks, posting them birthday and Christmas presents and remembering the anniversary of their parent’s death. Scotty’s also arranges special experiences for the kids and events where bereaved Forces children from all over the country come together to have a great time and form friendships with kids in the same situation. To find out more about Kate’s Snowdon climb and to make a donation, visit her Just Giving page: www.justgiving.com/katesmith To learn more about how you could help Scotty’s Little Soldiers visit: www.scottyslittlesoldiers. co.uk.

END OF PRESS RELEASE KEY TEXT THAT NEEDS TO BE changed Suggestions & Advice TEXT THAT NEEDS TO be INCLUDED & STAY Unchanged 11

Important information that needs to be included at

the end of your press release Contacts: Insert your email address and telephone number. Pictures: If you have pictures, explain here how they can be accessed. For example, please find pictures attached / pictures are available to download from this We Transfer link (remember to add the link). Or if you are inviting a photographer to take pictures, include here details of where and when.

Note to editors: About Scotty’s Little Soldiers Scotty’s Little Soldiers supports children and young people who have lost a parent who served in the British Armed Forces. Founder, Nikki Scott, set up the charity after her husband, Corporal Lee Scott, was killed in action in Afghanistan in 2009, leaving behind two young children - Kai was 5 and Brooke was just 7 months. Nikki witnessed first hand the effect the loss of a parent can have on a child. It was on a family holiday some 9 months after Lee’s death that Nikki saw her 5-year-old son Kai laugh and smile for the first time since his dad’s death. Nikki realised there must be so many more children who had also lost a parent who served in the British Armed Forces but hadn’t had that opportunity to smile again. She decided to set up the charity Scotty’s Little Soldiers to do just that, to help their children smile. That was back in 2010 and since then Scotty’s has continued to grow and the support available to the children has developed. In 2019 alone, Scotty’s supported over 400 children across the UK. Scotty’s Little Soldiers does lots of things to support its members, including providing access to the very best health and wellbeing care, offering outstanding development opportunities through a range of activity and educational grants, and Scotty’s helps put smiles back on those brave faces by providing respite breaks, posting them birthday and Christmas presents and remembering the anniversary of their parent’s death. Scotty’s also arranges special experiences for the kids and events where bereaved Forces children from all over the country come together to have a great time and form friendships with kids in the same situation.

CONTACT If you need any help or support with your press release, you can contact Scotty’s Little Soldiers’ PR Manager, Sarah Woonton – sarah@scottyslittlesoldiers.co.uk / 0800 092 8571 12

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FUNDRAISING “We wanted to fly the flag f CASE STUDY Soldiers and in doing so rais Not all fundraising activity has a personal connection, but for many, doing something that is sentimental to raise money for a cause close to their heart is the main driver for success. For Scotty’s fundraisers David Mason and sister, Sue Wood, it was the loss of their father that pushed them to complete the Staffordshire Millennium Way, and in doing so raised £1,550 for Scotty’s Little Soldiers. As a former soldier, David felt an immediate connection to Scotty’s and wanted to follow in his father’s footsteps by continuing the family fundraising efforts and completing the 65km challenge. We chat to David about his walk and how flying the flag for Scotty’s helped achieve their fundraising target.

David, tell us a little bit about the Millennium Way walk. The Staffordshire Millennium Way is a 69km route that spans the width of the county, from Newport in Shropshire, to Burton upon Trent Staffordshire, finishing at the Marston’s Brewery. Sue and I, in our earlier years, grew up in Leek in Staffordshire and I particularly have fond memories of the area. Having also lived in Derbyshire and Yorkshire in later years (before joining the Army), walking across hill and dale is very much in the blood. 14

What did you have to do to make your event happen? I’d say that one of the key elements to making it happen was getting the support of everyone around us. Fundraising events like this can be difficult to organise all on your own. Getting support from your friends and family means it’s not all on you to make it happen. And it’s not a hard sell, explaining to our friends, work colleagues and family why we wanted to do it meant that so many were keen to help. In just talking about the charity, Sue and I were overcome with offers of support. We found social media a fantastic tool in helping to spread the word about what we were doing. We set up a Just Giving page so we could easily share with friends and family far and wide what we were doing and why we were doing it. I also contacted Marston’s Brewery, as this was where we were due to finish the walk and they were very happy to support.

How much did you raise and how did you achieve this? In total so far, we’ve raised £1,553 and found social media one of the best ways to get people to donate. Using platforms like Facebook and Instagram we shared

information about the charity, including the Scotty’s video with friends and family which allowed them to understand the human aspect to the charity and see for themselves the fantastic work the charity does.

What was the biggest challenge that you came up against whilst fundraising and how did you overcome it? There were no big challenges to overcome but my advice to anyone who is preparing for a fundraising event such as this is that you have to be prepared to spend time on doing it right and in organising the different elements of your activity. For us it was the logistics like accommodation and route planning. Commitment is key, but don’t shoulder all the responsibility yourself. Don’t be shy to ask for help, but do be prepared to lead.

What would be your advice to someone else who is trying to raise funds? Do it with a cheeky smile! No seriously, there’s no harm in being a little bit cheeky but it’s also with passion and absolute commitment. Make sure you understand what you want to achieve and don’t be afraid to move the goal posts if necessary. If something isn’t

for Scotty’s Little sed over £1,500” quite going as you planned, don’t panic and move on to your plan B.

How and why did you choose to walk the Staffordshire Millennium Way? Having both grown up in Leek and having not long lost our father, the Millennium Way was a sentimental walk for both of us. It seemed fitting to do something that we knew dad would have enjoyed. The walk takes two days and you predominantly walk along canal paths, which was very fitting, as dad loved his Kayaking and outdoor pursuits.

How did the event go and how did you feel afterwards? It certainly wasn’t a walk in the park, and it’s also important to know that not everything will go as expected. Although I’m an experienced walker, we did encounter a few challenges along the way including diverting to plan B when we couldn’t access one of the fields on route. However, overall the walk was amazing, it was a great feeling when we finished. Marston’s Brewery kindly organised pints of beer for us all and we were greeted by friends and family, so we finished on a real high.

What made you decide to raise funds for Scotty’s Little Soldiers? A former soldier in the Parachute Regiment, our father was a keen supporter of Scotty’s before he died, and I decided to make it my mission to continue his fundraising efforts along with my sister Sue, who had been fundraising over the last few years previously. Sue and I have since been to the Scotty’s office and have met the team who are all fantastic, which makes us want to fly the flag for this amazing charity even more.

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FUNDRAISING

CASE STUDY

“Pushing my £

If you’re looking for a fundraising event that will really push you out of your comfort zone then, like Scott Allan, the Spartan races and a 200-mile volcanic cross country might be for you. Scott is a keen runner who helped as an instructor with the Air Training Corps before starting his own company in Edinburgh. Having lost friends serving in the Armed Forces, Scott wanted to really push himself to raise money to support the children they left behind. We would say completing a staggering 18 Spartan races in addition to a gruelling 200-mile Norse run certainly counts as pushing himself!

Scott, tell us a bit about your fundraising event. Over the year I have run 18 Spartan races in the UK and Europe – including the Sparta Trifecta World Championships in Greece. I started at the beginning of the year with just the UK races and then qualified for the others across Europe as the year progressed. I also completed the Great Norse Run; a 200-mile race coast to coast across Iceland.

What made you decide to raise funds for Scotty’s Little Soldiers? I had heard of Scotty’s Little Soldiers through friends who served in the military. I lost a few friends in Afghanistan who left children behind so Scotty’s is a charity that is close to my heart. Scotty’s is an amazing charity and when I bumped into them at my first race of the year, I decided that I would support the charity with my events in 2019.

yself to the limit helped me raise over £3,000 for a charity close to my heart” What did you have to do make your event happen? It was all pretty easy for me really. I run my own company and set my own schedule so having the time to complete all the races wasn’t that challenging. The Spartan schedule comes out early in the year so I was able to plan and then as I qualified for further races, I fitted them in around other commitments where I could. My girlfriend came along and raced a lot of the time which was a great support and I would book flights and accommodation with other runners from time to time to make it more efficient. I think this was a great way to do it, as I was able to make friends along the way.

How much did you raise and how did you achieve this? I raised around £2400 on my Just Giving page and a few hundred more in the collection buckets, so the grand total is somewhere around

£3000. I have more events planned for so this amount will go up. I used social media a bit but for us it was having buckets at events the business was running and the staff speaking to people in the company show room about what I was doing that made the biggest impact. While I was in Iceland, I filmed a daily vblog which helped raise a lot while I was out there when posted on social media.

What would be your advice to someone else who is trying to raise funds? Don’t always go for the obvious choice – think outside the box. I think raising money face-to-face works better than social media and doing an event where you can give someone an experience also works really well – even if it’s just a coffee morning, making them a part of it helps to generate a feeling of community and that their contributions are helping to make a difference.

What was the biggest challenge that you came up against whilst How did the event go and how did you feel afterwards? fundraising and how did you I didn’t really know what to overcome it? expect when we were in Iceland. I think for anyone trying to raise money now, the biggest challenge is how to stand out from the crowd. Everyone is raising money for something. I made the decision to push myself as far as I could to raise awareness of what I was doing and for Scotty’s, and I think the thing that really helped in the end was the 200-miles in Iceland.

I was a bit concerned about spending so much time with a group of people who didn’t know each other, but the sense of working together seemed to get everyone through. The only real problem for me was that I miscalculated how much food I would need.

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I was burning between 5,000 and 6,000 calories a day and only taking in around 2,000-2,500 so I lost about 4 kilos of weight during the 10 days it took. Afterwards, I was obviously very tired and I got shin splints with around 10k to go, but at the end I had a huge sense of achievement, not just for myself but for the other runners some of whom had never done more than a 10k. It was incredibly uplifting to see everyone finish. And I can’t have felt that bad as I went on to do another Spartan in Buckinghamshire the following week.

“I’m not stopping there either. Next, I will be running across

the Sahara…”

SHOW YOUR SUPPORT FOR SCOTTY’S

Get your merchandise at www.scottyslittlesoldiers.co.uk/webshop 18

WOULD YOU MAKE THE SWITCH? TRADE IN YOUR TRADITIONAL COLLECTION POT FOR A DIGITAL DONATION BOARD Our digital donation boards have clear instructions on how to donate quickly and easily, directly to Scotty’s Little Soldiers.

IN SUPPORT OF

SCOTTY’S

LITTLE

SOLDIERS

www.scottyslittlesoldiers.co.uk

KEEP IT LEGAL We’re honoured that you have chosen to fundraise in support of Scotty’s Little Soldiers. We hope you have a lot of fun whilst fundraising, but you’ll also need to make sure you keep your activity legal. Please take some time to read through these notes and also refer to the Fundraising Regulator website if you are unsure about anything.

Representing Scotty’s Little Soldiers It’s very important that you MUST make it clear that your fundraising is ‘In Support Of’ Scotty’s Little Soldiers in order to distinguish the activity from any events run directly by us here at Scotty HQ. Whenever you’re fundraising In Support Of Scotty’s you are representing the charity and your actions will impact on the public’s impression of the charity. Please read our fundraisers code of conduct and the other information within this pack so you can speak confidently about the charity and its work.

Responsibility for your Fundraising You will be responsible for organising all aspects of your fundraising and SLS will not accept any liability related to your activity. Our team are 20

on hand to support you with your fundraising by offering advice and guidance, but they won’t be able to help you raise sponsorship, secure venues, source auction prizes or promote your event for you. All activities and participation are at the organisers and participants own risk and the charity does not accept any responsibility or liability for your fundraising activity. Please note that the charity’s insurance policies will not cover third party activities even if your In Support Of Fundraising is registered with us. Approval of your activity on our registration system is not an acceptance of responsibility.

Insurance The charity’s insurance only covers events and activities organised by our team here at Scotty HQ. Please check if your activity requires you as the organiser to have insurance in place. You may wish to consider public liability cover, damage to property own, hired or borrowed, event cancellation insurance, travel insurance and cover to meet any contractual conditions.

Competitions If you are planning to organise a raffle, tombolo or sweepstake you will need to check you carry these activities out within the

law. We recommend checking the Gambling Commission website for guidance.

Charity Collections We never authorise anyone to conduct door to door collections on behalf of Scotty’s. You are welcome to conduct public collections in support of the charity but please ensure you have the relevant permissions in place beforehand – our team can advise but won’t be able to do this for you. If you’re collecting in a public place you may need to source a license from your local authority. If you are collecting on private property, for example at your local supermarket, you may not need a license but will need permission from the landowner.

Safeguarding of Children As a charity created to help children smile the safeguarding of all children and young people is paramount to us. There are legal restrictions for children under the age of 16 fundraising. No child under 16 should be unaccompanied when fundraising and they should not have sole responsibility for handling any funds raised. Please also refer to the charity’s safeguarding policies which can be found via a link on the footer on our website homepage.

Using our logo It might sound a little fussy but we must insist that you use our ‘In Support Of’ logos when promoting your fundraising. This not only helps distinguish your activity from our own but also prevents any accidental copyright infringements. We have a number of commercial agreements in place to help generate additional funds for the charity and using our other assets without approval could lead to an intellectual property infringement. Links to our ‘In Support Of’ logos can be found in this pack, on our website and by contacting fundraise@scottyslittlesoldiers.co.uk. If you have any specific requirements please contact the team and they will do their best to assist you.

‘In Support Of Scotty’s’: Code of Conduct Whilst fundraising in support of Scotty’s Little Soldiers you are representing the charity and your actions will impact on the charity’s reputation. We expect all fundraisers supporting Scotty’s to follow this code of conduct at all times.

Be Legal: Your fundraising must be legal and honest at all times. Be Friendly: Be polite at all times. Do not criticise other organisations. Do not pressurise anyone who is uninterested in supporting the charity.

Be Clear: Do not mislead anyone and ensure that your fundraising materials are clear and honest.

Do not attempt to provide financial advice or comment on any financial data not provided to you by the charity.

Be Trustworthy: Do not exploit the trust, lack of knowledge or vulnerability of any members of the public.

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scotty’s LITTLE soldiers

Whatever you choose to do

Help their children smile! #HelpTheirChildrenSmile

DOWNLOAD ME HERE!

EVENT NAME EVENT ADDRESS

CONTACT NAME

CONTACT EMAIL

fundraise@scottyslittlesoldiers.co.uk 22

CONTACT NUMBER

scottyslittlesoldiers.co.uk

MERCHANDISE check out the full range at: www.scottyslittlesoldiers.co.uk/webshop

Scotty’s Performance Running Vest

Scotty’s Performance T-Shirt

Scotty’s Performance Hooded Top

£20.00

£25.00

£40.00

BUY NOW

BUY NOW

BUY NOW

ONLY AVAILBLE BY FUNDRAISING 23

the SCOTTY challenge is the ultimate fitness challenge. in memory of our fallen heroes. in support of the children they leave behind.

THE CHALLENGE 400m Run with Bergen on back Squat hold with Bergen on back - 50 seconds Push ups with Bergen on back - 50 reps Plank with Bergen on back - 50 seconds Burpees NO BERGEN - 50 Reps Overhead Bergen hold - 50 seconds Bear crawl with Bergen on back - 50 metres Thrusters with Bergen as weight - 50 reps 400m Run with Bergen on back

SUGGESTED BERGEN WEIGHT 35 lbs for men /25 lbs for women loaded and unloaded challenge available loaded - with bergen unloaded - without bergen

take the challenge. own the challenge. every november. to sign up for free visit www.thescottychallenge.com

Registered Charity No. 1136854

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Payment & Thanks Please complete the fundraising submission form and return it to us as it helps us massively with our accounting Paying in your fundraising If for any reason you need to make more than one payment please fill in a second fundraising submission form You can send it via post To pay in via post you can send us a cheque made payable to Scotty’s Little Soldiers. If you are posting your fundraising submission form why not send them together?

Our address is: Unit 21 Bergen Way, King’s Lynn, Norfolk PE30 2JG

You can send it via the Bank You can deposit funds directly into our bank account. Please use your ESLS No. as the reference. It would also be amazing if you could post or email a picture of the paying in receipt.

Our account details are: Name: Scotty’s Little Soldiers Bank: HSBC Account: 62055007 Sort Code: 40/40/14 Reference: (YOUR ESLS NO. GOES HERE) YOU can send it via our website Visit our website and hit the donate button to pay your fundraising in using a credit or debit card.

By Phone Prefer to pay by card over the phone? Just give us a call on 0800 0928571, Monday - Friday from 9:00am until 5:00pm.

Online Giving Sites Have you got a JustGiving page? Just sit back, relax and send us your fundraising submission form. They do the rest by automatically transferring your fundraising over to us.

to download the fundraising submission form, click the button below

DOWNLOAD

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FUNDRAISING SPONSORSHIP FORM I’m fundraising for

, the charity for bereaved british forces children. Please sponsor me whatever you can so we can help their children smile.

name:

activity:

name (title, first, last)

ID: ESLS

activity date:

address (house no/name, street)

postcode

AMOUNT

GIFT AID

DOWNLOAD ME HERE!

What is Gift Aid? If you are a UK tax payer, Scotty’s can claim an extra 25p for every £1 you donate from the HMRC. It does not cost you a penny. All we need is your first initial, surname, first line of your address and postcode in order to make the claim.

total raised:

SCOTTY’S LITTLE SOLDIERS, UNIT 21 BERGEN WAY, KING’S LYNN, NORFOLK PE30 2JG

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Registered Charity No. 1136854

WWW.SCOTTYSLITTLESOLDIERS.CO.UK

FUNDRAISING ASSETS

IN SUPPORT OF SCOTTY’S LOGO

DOWNLOAD

Scotty’s event bunting

DOWNLOAD

Scotty Selfie props

DOWNLOAD

Other IN Support of Scotty’s Logos

DOWNLOAD

Scotty’s fundraising Activity Poster

DOWNLOAD

CUT ME OUT

Cut out Scotty’s helmet and smile and pose for a selfie! You can use a stick and attach both pieces to it using sticky tape to add support and to make taking the selfie easier.

scotty’s LITTLE soldiers

Whatever you choose to do

Help their children smile! #HelpTheirChildrenSmile

EVENT NAME EVENT ADDRESS

CONTACT NAME

CONTACT EMAIL

fundraise@scottyslittlesoldiers.co.uk

CONTACT NUMBER

scottyslittlesoldiers.co.uk

for additional assets contact fundraise@scottyslittlesoldiers.co.uk

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100% O F PR O FIT S H EL P SUP P O R T BE R E AV E D M I L I TAR Y F AM I L I E S

SHOP ONLINE AT WWW.FEARNAUGHTAPPAREL.CO.UK FEAR NAUGHT APPAREL IS 100% OWNED & OPERATED BY

The charity for bereaved British Forces children

Registered Charity No. 1136854

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