Chamber’s 2020-21 Member Decal Features Artist Sandy Shaw Painting titled ‘Into the Light’ T he Chamber selected this beautiful The resiliency of the Scotts Valley and colorful painting to be featured community during the pandemic has on this year’s decal as a symbol of been remarkable and we have all had to hope and strength. pull within our inner strength to pivot in both business and in our personal lives. This painting in one is a series called the “Into the Light Series” where she describes her work as “an exploration and celebration of inner strength. The flowers seem delicate and frail, yet they are powerful and strong. They weather the elements of nature and undeterred, they boldly move from the darkness of the shadows of Earth and bravely grow tall into the light.” The “Into the Light Series” of paintings are created on canvas, layered with Japanese rice paper, ink
and hundreds of translucent layers of acrylic paint to give the paintings a luminescent glow of life. California based artist, Sandra Takashima Shaw’s work is inspired and informed by nature and our social/ political world. Her paintings reflect a deep inquiry into life and our place in it. Infused with a sense of optimism, Shaw’s paintings invite the viewer to consider that a kinder, more compassionate world is possible if we strive to live in harmony with nature and one another. Shaw’s art has been commissioned by Google for their San Francisco office, featured in museum exhibitions, and exhibited internationally. You can view her exquisite work at SandyShawArt.com
Free Webinar: Marketing your Business During a Recession
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arketing is always important and for many small businesses it’s sometimes an afterthought, taking a backseat to operating the business. Now, with the pandemic (and the fires) exacting a heavy toll on so many, it may be the last thing on your mind, but it should be the first. If you had a budget for marketing, it may seem like an easy cut. Instead, this is a great time to reassess what you’re doing, reexamine your target customers and perhaps their new buying habits, and explore new ways of engaging them. This FREE webinar will introduce you to five local experts who will share their thoughts on how you can maximize your
marketing dollars (and your time) to show your existing as well as potential new customers that your brand is strong and that you’re ready to serve them. Thursday, October 8 at 9am via Zoom — No reservation required get zoom link from scottsvalleychamber.com or SV Chamber Facebook Event. Hosted by Scotts Valley Economic Recovery Task Force ••• Speaker Panel
Susan O’Connor Fraser
Video and Social Susan O’Connor Fraser is co-founder of Tam Communications. Since 1979, Susan has written and produced literally thousands of programs for broadcast and cable,
and for Northern California leading organizations. In commercial production, Susan has been the Executive Producer/ Creative Director/ Writer for spots for the Santa Cruz Beach Susan O’Connor Fraser Boardwalk, West Marine, and Graniterock. In the non-broadcast world, she has earned a reputation for crafting customized media solutions to drive sales, build image, motivate employees, or communicate corporate or product messaging through video and other digital media.
Happy Fall Y’all – Get Your Flu Shot
Toby Corey
Get Virtual — Website, On-Line Shopping, On-Line Marketing Toby Cory, Founder, GetVirtual.org is a non-profit that gives local small businesses affected by COVID-19 the tools to adapt to the virtual landscape, extend their businesses online, and thrive in a new tomorrow. GetVirtual pairs Toby Corey local businesses seeking help with college students seeking experience. “Marketing” page 12
Call the Chamber Today or Visit www.scottsvalleychamber.com
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Scotts Valley Chamber News
CineLux Theatre Opens!
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by Paul Gunsky, CineLux Theatres
ocally owned CineLux Theatres announces the re-opening of its CineLux Scotts Valley and CineLux Capitola locations. CineLux re-opened its theaters on September 11, operating under state and local reopening guidance, to 25% capacity. Paul Gunsky, owner of CineLux, is excited to welcome back its guests after six months of closure. Similarly, Landlord Benjamin Ow of Ow Family Properties says, “I’m really happy to see our Scotts Valley and Capitola parking lots more full of cars from movie theatre patrons and I’m confident that under Paul Gunsky’s leadership, CineLux Theatres will offer the best possible moviegoing experience to customers while meeting and/or exceeding all applicable health and safety protocols”.
“Marketing” from page 11 Students get college credit. Businesses get volunteer interns. Toby is also a Stanford University Lecturer and teaches “The Spirit of Entrepreneurship
Danny Reber
Chamber Membership, Benefits and Services Danny Reber currently serves as the Executive Director for the Scotts Valley Chamber and is a lifelong resident of Scotts Valley. He is a Past President of Scotts Valley Rotary and he also holds public office on the Scotts Valley Water Board. Danny Reber
The past six months have been challenging for all movie theaters, but especially challenging for a small, independently owned company. We have been working on crafting the safest possible cinema experience. Our goal is simple — we want
you and our staff to feel safe, and we want to exceed the comfort, atmosphere, and enjoyment of what you have experienced in other indoor businesses. Here’s what we have been up to over the past months. With a small crew comprised of myself, and few dedicated staff members, we offered a “take home the movie experience” where we would open the concession counter and provide take home concessions to the community. Those events were wonderful. I absolutely loved firing up the popper, filling the lobby with the aroma of fresh popcorn, and engaging with our community. We also launched a pop-up drive-in at our theater in Gilroy. This has been quite a rewarding experience to see families with young children experience the magic of the drive-in. We were set to launch a drive-in at Kings Village in Scotts Valley, however we decided to postpone this plan once we received the approval to reopen our theaters. Nothing is more important than the safety and comfort of our guests and
employees. With that in mind, our guests at Scotts Valley and Capitola will notice a few changes on their next visit. We have established protocols that meet and exceed local, state and the standards established by CinemaSafe (CinemaSafe.org). CinemaSafe is a program promoting protocols and guidelines developed and supported by leading epidemiologists to support a safe return to movie theaters. This program, commissioned by the National Association of Theatre Owners, puts the health and safety of our guests and employees at the center of movie theater operations. Movie theaters have very challenging months ahead. Studios have rescheduled many highly anticipated films. We certainly need our community’s continued support more than ever, whether it’s seeing a film, renting an auditorium for a private screening or stopping by to take home your favorite movie treat. It’s been wonderful to meet our returning guests over the past few weeks. We look forward to seeing you soon … at the movies.
Danny and participates on four community organizations as a Board of Director for Valley Churches United Mission, Leadership Santa Cruz County, the Scotts Valley Historical Society, and the Silicon Valley Chamber Coalition. He is also the host of the Think Local First Radio Show once a month on KSCO.
March 2017 and as the Advertising Director and has been the G.M. for the past two years. Cherie is also an active Scotts Valley Chamber Ambassador, and Cherie Anderson was Ambassador President from 2016-2018, and Ambassador of the year in 2017 along with her husband Kevin.
umentaries for NBC, ABC, Australian Broadcast Commission, and KQED Public Television; authored MetroFarm, a PMA Ben Franklin B o o k - o f - t h e - Ye a r award winner, and Michael Olson Tales From a Tin Can, a World War II oral history; and produces and hosts Food Chain Radio, a nationally-syndicated talk show. As a business person, he is coowner of the MO MultiMedia Group and General Manager of locally-owned KSCO & KOMY radio stations, where he proudly helps locally-owned businesses go up against national chains and win!
Cherie Anderson
Community Newspaper for PR and Advertising Cherie’s career has been heavily focused around high-tech advertising sales beginning in publishing in the OEM market, then moving to the Mac market where she spent 10 years as a top performer at Macworld Magazine. Cherie came to the Press Banner in
12 / October 2020 / Scotts Valley Times www.tpgonlinedaily.com
Michael Olson
Radio & Think Local First Santa Cruz As a journalist, he wrote and photographed feature stories for the San Francisco Chronicle and Examiner newspapers; produced and filmed doc-
Scotts Valley Chamber News
Senior Life Online Series Every Monday
Hosted by the Scotts Valley Senior Life Association
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o support the health and welfare of senior citizens in Scotts Valley, Scotts Valley Senior Life Association (SVSLA) is hosting a weekly “Senior Life Online” virtual Zoom session every Monday at 4 pm since they can no longer present their live workshops. For the last 11 years, SVSLA’s focus is to enhance healthy living for our local senior citizens. Loneliness, isolation, depression, all can affect those stuck for months at home, often alone. That’s not good for either their mental or physical health. Senior Life Online sessions provide a forum in which local seniors can remain at home but still talk with other seniors and engage with interesting speakers adding to our knowledge. Questions and answers are an important part of these sessions. Recent guest speakers included County Clerk/Registrar of Voters Gail Pellerin, retired emergency medicine physician Terry Hollenbeck, MD; 5th District County Supervisor Bruce McPherson; local historian Ross Eric Gibson; Chamber of Commerce Executive Director Danny Reber, Coastal Watershed Council Director Greg Pepping. More information is available at the SVSLA website at http://scottsvalleyseniorlife.org/current-activities/.
Dave Hodgin (left), President of SVSLA, stands with Bruce McPherson, 5th District Supervisor. It is easy to participate in the Senior help or have questions about Zoom or Life Online sessions. Just use your suggestions, please call George at (831) cellphone, tablet or computer to pre- 334-7763. register before your first meeting at: Please invite the senior citizens with https://tinyurl.com/SVSLA-Mondays. whom you come in contact to these weekly You will receive a personal invitation Senior Life Online sessions. containing a link to use to join the Scotts Valley Senior Life Association is Senior Life Online meetings. If you need a public, non-profit 501(3)(c) organization
whose mission is to enhance healthy living for seniors in the Scotts Valley area. ••• Scotts Valley Senior Life Association PO Box 66438, Scotts Valley, CA 950676438, (831) 438-1000 EIN/Tax ID # 26-4549259 a 501(c)(3) non-profit organization
FAP-1942M-A-AD
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Scotts Valley Chamber News
Red Ribbon Ceremony: Kalani Day Spa
Friday, October 30 at Noon • 245 Mount Hermon Road, Suite D
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oin us as we celebrate outdoors with a toast to the newly named Kalani Day Spa (Formerly Exhale.) .... Kalani Day Spa in Hawaiian means heaven. That’s how you will feel the moment you enter their sanctuary. Let Kalani Day Spa be your little slice of heaven in the heart of Scotts Valley. We all need a place we can go to Owner Kim Pursley find that inner peace, even if just for a moment. Kalani Day Spa is for women and men of all ages. A place where you can enjoy high-quality spa services including many types of massage, skin care services, and mind and body balancing services. You deserve to feel relaxed, revived and renewed! We look forward to seeing you at Kalani Day Spa — located in Scotts
Village Shopping Center 245 Mount Hermon Road, Suite D T: 831.600.7116
Return the Favor: Community Giving
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ecently, the Santa Cruz Community Credit Union (SCCCU) Board of Directors approved the allocation of approximately $40,000 to donate to local non-profit organizations. “We’re thrilled to be able to give back to organizations in our community who continue to provide essential services to so many in need,” stated Beth Carr, CEO/President of SCCCU. “It was difficult to determine where to distribute the funds because we have so many wonderful organizations in our community.” The Credit Union donated funds to the following community non-profit organizations: Pajaro Valley Shelter Services, Valley Churches United Missions, DigitalNEST, Santa Cruz Volunteer Center, Community Action Board, Community Bridges, Diversity Center, CASA, Homeless Garden Project, and Second Harvest Food Bank. “We are now in a 2020 environment that seems beyond belief. But what our community is known for best is rising up in the face of diversity and helping others in need,” said Carr. “We’d like to encourage everyone to join us in donating your time or money to your favorite local nonprofit organization — even if you
don’t see it listed on our website. We want to RETURN THE FAVOR so these organizations can continue to thrive and provide much-needed support to our community.” You can easily donate to a community non-profit organization by visiting the Credit Union’s website at www.scccu.org/support-it/return-thefavor. You may write a check or use the DONATE button to give online to the organization of your choice. Just remember to write RETURN THE FAVOR on your check or in the notes for your online donation. “If you’re unable to donate money right now, you can RETURN THE FAVOR in other ways. We’d love for you to use our social media channels to share ways you and your family are giving back to our community,” stated Carr. To find ways to serve in our community, visit the Santa Cruz Volunteer Center website at www.scvolunteercenter.org. And then SHARE what you’re doing with through one of the Credit Union’s social media sites — Facebook, Instagram, or Twitter. “It’s time for us to stand together and help one another,” stated Carr. “Let’s reach out and unite to help those who need help so desperately right now.”
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Advertise in the Scotts Valley Chamber Newsletter
14 / October 2020 / Scotts Valley Times www.tpgonlinedaily.com
SCOTTS VALLEY WATER DISTRICT PREPARES FOR PUBLIC SAFETY POWER SHUTOFFS
CALL FOR SPECIAL RATES 831.688.7549
During the 2020 wildfire season, PG&E may turn off electricity in designated areas where extreme fire danger is forecasted, a precaution called Public Safety Power Shutoffs (PSPS). The Scotts Valley Water District has an action plan should we lose power, including stationing portable generators at critical facilities and managing vegetation around our facilities to reduce fire risk. Learn more about what the District is doing and what customers can do to prepare at svwd.org/psps
Scotts Valley Chamber of Commerce 360 King’s Village Road Scotts Valley, CA 95066