October 2020 Newsletter

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Chamber’s 2020-21 Member Decal Features Artist Sandy Shaw Painting titled ‘Into the Light’ T he Chamber selected this beautiful The resiliency of the Scotts Valley and colorful painting to be featured community during the pandemic has on this year’s decal as a symbol of been remarkable and we have all had to hope and strength. pull within our inner strength to pivot in both business and in our personal lives. This painting in one is a series called the “Into the Light Series” where she describes her work as “an exploration and celebration of inner strength. The flowers seem delicate and frail, yet they are powerful and strong. They weather the elements of nature and undeterred, they boldly move from the darkness of the shadows of Earth and bravely grow tall into the light.” The “Into the Light Series” of paintings are created on canvas, layered with Japanese rice paper, ink

and hundreds of translucent layers of acrylic paint to give the paintings a luminescent glow of life. California based artist, Sandra Takashima Shaw’s work is inspired and informed by nature and our social/ political world. Her paintings reflect a deep inquiry into life and our place in it. Infused with a sense of optimism, Shaw’s paintings invite the viewer to consider that a kinder, more compassionate world is possible if we strive to live in harmony with nature and one another. Shaw’s art has been commissioned by Google for their San Francisco office, featured in museum exhibitions, and exhibited internationally. You can view her exquisite work at SandyShawArt.com

Free Webinar: Marketing your Business During a Recession

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arketing is always important and for many small businesses it’s sometimes an afterthought, taking a backseat to operating the business. Now, with the pandemic (and the fires) exacting a heavy toll on so many, it may be the last thing on your mind, but it should be the first. If you had a budget for marketing, it may seem like an easy cut. Instead, this is a great time to reassess what you’re doing, reexamine your target customers and perhaps their new buying habits, and explore new ways of engaging them. This FREE webinar will introduce you to five local experts who will share their thoughts on how you can maximize your

marketing dollars (and your time) to show your existing as well as potential new customers that your brand is strong and that you’re ready to serve them. Thursday, October 8 at 9am via Zoom — No reservation required get zoom link from scottsvalleychamber.com or SV Chamber Facebook Event. Hosted by Scotts Valley Economic Recovery Task Force ••• Speaker Panel

Susan O’Connor Fraser

Video and Social Susan O’Connor Fraser is co-founder of Tam Communications. Since 1979, Susan has written and produced literally thousands of programs for broadcast and cable,

and for Northern California leading organizations. In commercial production, Susan has been the Executive Producer/ Creative Director/ Writer for spots for the Santa Cruz Beach Susan O’Connor Fraser Boardwalk, West Marine, and Graniterock. In the non-broadcast world, she has earned a reputation for crafting customized media solutions to drive sales, build image, motivate employees, or communicate corporate or product messaging through video and other digital media.

Happy Fall Y’all – Get Your Flu Shot

Toby Corey

Get Virtual — Website, On-Line Shopping, On-Line Marketing Toby Cory, Founder, GetVirtual.org is a non-profit that gives local small businesses affected by COVID-19 the tools to adapt to the virtual landscape, extend their businesses online, and thrive in a new tomorrow. GetVirtual pairs Toby Corey local businesses seeking help with college students seeking experience. “Marketing” page 12

Call the Chamber Today or Visit www.scottsvalleychamber.com

www.tpgonlinedaily.com Scotts Valley Times / October 2020 / 11


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