Scotts Valley Art Wine & Beer Festival
Saturday, August 16 | Sunday, August 17 • Skypark
The Scotts Valley Chamber of Commerce is pleased to announce the return of the signature summer event, The Scotts Valley Art, Wine & Beer Festival.
It will take place in the beautiful park setting of Skypark in Scotts Valley. The premier summer festival in the Santa Cruz Mountains has something fun for everyone!
The festival is a free two-day event held annually on the third weekend in August. The 2025 dates are: Saturday, August 16 from 10 am to 6 pm and Sunday, August 17 from 10 am to 5 pm.
Tasting Kits are on sale now! Festival goers can purchase their tasting kits early to receive significant savings. Pre-sale tasting kits can be picked up at the festival at will-call. Go to svartfestival.com to order your 2025 glass & drink ticket kits today!
There will be over 130 fabulous artists. The area’s most prestigious wineries, breweries, and cideries will be there pouring their best. There will be culinary creations from 17 different food vendors. The Kids Fun Zone will be back with a jump house, a rock-climbing wall, and more!
The festival also includes the Cops ‘N Rodders Car Show on Saturday — benefitting the Scotts Valley Police Department, as well as the popular Dog Day Sunday with contests in the following categories: Best Costume, Best Trick, Best Look-A-Like, Best Pooch Smooch, Smallest Dog, Largest Dog, Best Voice — Sing-Talk-Bark, and Fastest Fetcher. Well-behaved dogs on leashes are welcome on both festival days.
This year’s live music entertainment schedule is as follows:
Saturday
10:00 - 10:30: Ukuladies
10:30 - 11:00: KPIG’s Ralph Anybody and Michael Gaither
11:45 - 1:15: Sharon Allen and The Dusty Boots
2:00 - FISHHOOK
4:15 - James Durbin & The Lost Boys of Santa Cruz Sunday
10:00 - 10:30: The Queen Remains (Scotts Valley Middle School Band)
11:15 - 12:15: Kicking Rocks (Scotts Valley High School Band) 1:00 - 2:30: The Shady Rest Band 3:15 - 5:00: The Joint Chiefs
Cops ‘N Rodders Classic Car Show – August 16th
Sold Out Due to Skypark Layout Changes
The classic car show, Cops ‘N Rodders, will still bring its magic to Skypark, at the Scotts Valley Art, Wine & Beer Festival’s opening day, Saturday, August 16th.
The event begins at the Santa Cruz Boardwalk, and the SVPD will escort the parade of classic cars cruising from the Santa Cruz Beach Boardwalk, through the Capitola Esplanade, and up to beautiful Skypark in Scotts Valley.
Over 70 classic cars driven by their proud owners will be on display. The acclaimed Police Chief’s Choice Award is presented annually by the Scotts Valley Chief of Police to the owner of the most spectacular classic car.
Each year, the winning car is displayed on the following year’s Cops ‘N Rodders T-shirt! The 2024 Best in Show Winner is Chris Smiths’ 1965 Buick Riviera.
Drink Tickets & Glasses
Scotts Valley Chamber News
Danny Reber Stepping Down From Chamber
Long Time Director Taking Over as the New Executive Director for Valley Churches United
After over ten years as Executive Director of the Scotts Valley Chamber of Commerce and an additional seven years before serving on the Board of Directors, Danny Reber has announced that he will be stepping down from his position this Fall to take over as the new Executive Director for Valley Churches United.
Some of Danny’s accomplishments in the last decade include rebranding and transforming the Scotts Valley Art Wine & Beer Festival from a dwindling event into one of the largest, most successful events in the County. During his tenure, Danny has fostered and maintained relations with the business community and the community at large, the City, County, and volunteers. In addition, he has grown and maintained Chamber memberships and overseen all the Chamber’s committees and subcommittees. He also rebuilt the Chamber Ambassador program which is now 20 members strong. During the Covid Pandemic, Danny formed the Scotts Valley Economic Recovery Task Force, which was a collaboration between the Chamber, the City, and Business Leaders. During this time, Danny insisted that the Chamber assist ALL Scotts Valley Businesses, whether they were Chamber members or not. Some of the task force’s accomplishments included maintaining an official “essential business” list to let the community know which businesses were open, and providing “reopening kits”, which included masks, hand sanitizer, and
Valley Churches United Executive Director Lynn Robinson Announces Retirement
After a decade of service as the Executive Director of Valley Churches United, Lynn Robinson has announced that she will be retiring from that position this fall.
During her tenure at the nonprofit yearround food pantry, Lynn valued the very important work of providing support to underserved community members throughout San Lorenzo Valley, Scotts Valley and Bonny Doon.
Following the vision of Valley Churches United’s founder, Annette Marcum, Lynn focused on keeping Valley Churches United prosperous year after year. Thus, enabling the organization to be able to meet the needs of local residents.
Lynn prioritized the financial strength of Valley Churches United to ensure that the organization had the ability to respond to community needs, which have been very challenging this past decade. Without any direct government support, she guided the strong financial position that Valley Churches has maintained through engaging donors throughout the year. Under Lynn’s leadership
signage. In addition, the Chamber provided daily updates on closures, reopenings, and restrictions related to the pandemic. Danny also provided ongoing support to businesses to help secure available funds such as PPP, grants, and loans. Under Danny’s leadership, the Chamber held multiple online events and webinars including an online Community Awards Gala. In 2021, the Economic Recovery Task for was recognized as Organization of the year by the community.
Danny’s community service goes well beyond the Scotts Valley Chamber of
there was never a closure of services during the Covid pandemic or the devastating CZU fires, which directly impacted hundreds of clients immensely.
Even during the evacuation weeks of the fire, Valley Churches United relocated in order to keep providing the desperately needed support for clients. Several severe storms occurred in 2023 and 2024, and Valley Churches remained open and responded to many local residents needing disaster assistance. Since
Commerce. Danny is a Past President of Scotts Valley Rotary, where he served from 2002-2022. He has served on boards for Valley Churches United, Leadership Santa Cruz County, the Scotts Valley Historical Society, and the Silicon Valley Chamber Coalition. In addition, he has also held public office on the Scotts Valley Water Board since 2012. Danny is a Freemason and member of Paideia Lodge no. 852.
Danny received a Mayor’s Proclamation in 2020 for providing vital information and resources during the CZU Fires. Some of his
March of 2020, Lynn has overseen more than $1,002,000 in CZU fire and storm disaster aid support for clients.
In keeping with Valley Churches United’s goal of bridging the gap in times of crisis by providing assistance to local residents, thus promoting stability, self-sufficiency and hope, Lynn has helped provide $420,000 in emergency housing assistance throughout her decade of reviewing client assistance cases.
“I often mention that I have this wonderful job of gratitude because I get to experience the full circle of gratitude each and every day at work”, says Lynn. “From our financial donors that are grateful for the many ways we help our clients, to our incredible volunteers that show their gratitude by all the service they give, and then the gratitude we experience directly from our clients when they need a ‘hand up’ during a challenging time, Valley Churches has an amazing legacy thanks to all the incredible support of the community and I have been so fortunate this past decade to be a part of this full circle of gratitude!”
other accolades include receiving Rotary’s “Lead the way” Presidential Citation, Rotary International’s Significant Achievement Award, the Association of Fundraising Professionals’ Outstanding Service Organization award, as well as a Paul Harris Fellow Award. Danny was also named Scotts Valley Man of the Year in 2006.
Danny is looking forward to his new role as Executive Director of Valley Churches United, where he has been involved for over twenty years and has served on its Board of Directors since 2017.
Celebrating 44 Years of Managing & Selling Homes throughout Santa Cruz County — 1981 – 2025
$5500/mo 3+BR/2.5BA Large 2700sq ft 2-story Home with sweeping views in Scotts Valley. Located at 192 Twin Pines Dr., this home includes a patio, wrap-around decking and a 2-car garage. Family room. Living room. All electric kitchen. Multi-purpose room. Office. Laundry room. No Co-signers. Pet(s) negotiable.
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$1800/mo Studio with private bathroom and separate entrance in a home at 864 Pinecone in Scotts Valley. Private patio & garden. Shared laundry and kitchen. Co-signers ok. No pets. AVAIL NOW
$4500/mo Charming 3BR/2BA Vintage 2-story Home in Brookdale with modern upgrades. Located at 11260 Hwy 9. Large bonus loft on top level. Addt’l bonus office/gym. FP in living room. W/D incl. Fenced yard. Pet negotiable. AVAIL NOW
$3300/mo 3BR/1BA Single-Level Home at 14650 Two Bar Rd #7 in Boulder Creek. Updated kitchen. Laundry hook-ups. Creekside deck. Parking for 2 vehicles max. 1 cat OK. AVAIL NOW
$2000/mo Serene 1BA/1BA Duplex downstairs unit plus office in SC Mountains: 50 Old Orchard Road in Los Gatos. Large kitchen. W/D hookups in large laundry room. Garden. Patio. Great commute location. AVAIL NOW
$1575/mo Large Studio Apartment at 14650 Two Bar Rd #3 in Boulder Creek. New interior paint. New luxury vinyl plank flooring. Walk-in closet. No laundry onsite. 1 cat OK. AVAIL NOW
$1425/mo Peaceful end-unit Studio Apartment at 14650 Two Bar Road #6 in Boulder Creek. Good lighting. 1 cat OK. No laundry. Small Creekside patio. AVAIL NOW
Danny Reber
Lynn Robinson
SV Rotary Club’s Fund Raiser for
The Kid’s Zone at The Scotts Valley Chamber’s
Sponsorships: this event attracts a high number of attendees every year. If you would like to consider sponsoring this event, please consider that your sponsorship will be promoted at our booth.
Sponsorship levels are $250 = Silver; $500 = Gold; & $1,000 = Platinum. Please mail Checks to the Rotary Club of Scotts Valley at P.O. Box 66781, Scotts Valley, California 95066
Kid Prices: The Kid’s Zone will have a Jump House ($20 to climb all day), A Rockclimbing wall ($10 per climb with 2 tries to get to the top), and air jumpers which is a trampoline with bungee cords on each side ($15 per 5 minutes). (A discounted price is available for rock wall climbing & air jumpers of $20)
Community Programs supported:
• The Club contributes to all four schools in the Scotts Valley School District & provides scholarships to graduating Scotts Valley seniors. In recent years, this support has been $10,000 annually.
• The Club contributes to the support of the Santa Cruz RotaCare Clinic which serves uninsured and underinsured patients.
• The Club sends high school students to the Rotary Youth Leadership Awards program, the Area Speech Contest and the Interact Club’s President’s Winter Retreat (Interact is Rotary in High School & Middle School)
• The Club recently helped Scotts Valley High School apply for grants from the NOAA Ocean Guardian School Program supporting hands-on stewardship projects
Looking forward to seeing you all there!
Marc Winquist, President
Bill Holl, Fundraising Chair
Ron Sekkel, Event Chair Rotary Club of Scotts Valley
Scotts Valley Chamber News
Call for Art, Wine & Beer Festival Volunteers! A Variety
Volunteer shifts will begin early on Friday, August 15th. Help will be needed with event set up. Specifically, checking in the festival artists, wineries, breweries, cideries and assisting them on to the field, setting up tents, placing signage, etc.
We also need a team of volunteers to help on Saturday, August 16th and Sunday, August 17th during the main event, as well as breakdown after the festival has ended. This is also a great opportunity for teenagers to earn community service hours!
Volunteers Shifts include the following areas:
of Shifts Available August 15, 16 & 17
• Festival set up (Friday)
• Meet and greet festival goers, hand out programs
• Check ID’s and & Distribute Drink Bracelets
• Artist Assistants
• Parking Lot Assistance
• Kid Zone
• Cops N’ Rodder’s Car Show (Saturday only)
• Dog Day Sunday (Sunday only)
• Tear Down (Sunday afternoon)
All volunteers will receive:
• Festival T-Shirt
• Food and Drinks during your shift
• Volunteers over 21 will receive a festival glass and a drink ticket
• Invitation to Volunteer Appreciation Party!
Let us know if you’d like to be a part of this year’s Festival by registering at svartfestival.com/volunteer/.
2024 Art Wine & Beer Festival