September 2021 Chamber Newsletter

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Chamber Membership Decals Feature Local Artist

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TESSA HOPE HASTY

e are pleased to announce our Chamber Decal Artist — Tessa Hope Hasty — for the 20212022 Deal, featuring her Acrylic Gouache on Canvas painting “Tiger Lillies in the Forest” and the future 2022-2023 Chamber decal, which will feature “California Flow,” Acrylic painting on Wood Panel. When a business joins the Chamber a window decal is presented, and the decals are updated each year as the business renews its membership. Members promote their community involvement by displaying a Chamber of Commerce decal. The Chamber encourages its members to do business with each other. The membership window decal makes it easier to identify and support fellow Chamber members and for them to identify you. It certifies your business is one of the Scotts Valley leading business organizations. You will benefit from the added credibility and

recognition that comes from your membership the Chamber. You can see Tessa at the upcoming in The Bonny Doon Art Wine and Brew Fest on October 2. Tessa is an Open Studio Artist, and you can visit her wonderful farmhouse and art studio both weekends during the Arts Council Santa Cruz County Open Studios Tour in North County on October 9-10 and All County weekend on Oct 16-17, 2021. ••• About Tessa Hope Hasty essa is an ocean and mountain artist whose roots go back three generations in Santa Cruz and Yosemite. She enjoys landscape painting, screenprinting, and woodworking. She is the co-founder and designer at Feral Lux, a lifestyle company. Her elemental paintings interpret her experiences in nature as a surfer, hiker, and

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backpacker. Tessa lives and creates on a lavender farm in Bonny Doon, California. Tessa began using her hands as a small child, in a creative home made by artistic parents. She has continually dedicated her time and energy to personal adventures and the creative process. Her training includes an eclectic combination of oneon-one apprenticeships with numerous prolific artists. In addition to direct mentorship, global travels, and artist in residencies, she received her bachelor’s degree in Pictorial Studies, with a double minor in Business and Art History, from San Jose State University. Tessa has completed commissions for individuals, families, businesses, and nonprofit organizations regionally. More information can be found at tessahopehasty.com

Top: Tessa Hope Hasty Holding one of the new Decals Above: Tessa in her studio.

School is Back — Stay Safe: Mask Up!

Call the Chamber Today or Visit www.scottsvalleychamber.com

www.tpgonlinedaily.com Scotts Valley Times / September 2021 / 11


Scotts Valley Chamber News

Red Ribbon Grand-Opening Ceremony for Found Art Collective

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new Handmade Goods Gift Shop opens in Scotts Valley! The Found Art Collective was formerly located at Pleasure Point, the business has emerged from shelter-in-place with a new location, this time with a location close to home in Scotts Valley, where creators Elaine Sherer and daughter Jennifer Janisch both reside. The shop’s business hours for Fall are 12pm to 5pm, Wednesday through Saturday. When one steps into the shop, it’s not clear if you’ve stepped into the past or stepped into the future. A mash up of modern, contemporary aesthetic with farmhouse, rustic sets the stage for fine ceramics both new and vintage. You’ll find

Thursday, September 16th, 5:30-7 p.m.

local artists’ wares as well as handcrafted goods from other parts of the United States. Jennifer works in the tech industry but is a creative at heart. She provides the backof-house support. Found Art Collective is a small, woman-owned business that grew out of a love for pottery and a distaste for the mass production of disposable goods. Elaine started collecting pottery in the Midwest in the 1970s, bartering with goods from the family’s woodworking business, trading with other artists on the art show circuit. Now semi-retired, Elaine enjoys sourcing well-executed ceramics and other handmade goods. First introduced in Soquel in the Spring of 2018, the shop features pottery as well as other handmade goods, including textiles, stationery, jewelry, as well as natural bath and body products, many from local artists. The products are earth-friendly, and the artists use sustainable processes in their work. For more information on Found Art Collective, visit www.foundartcollective. com, call 831-221-0280, or visit @foundartcollective on Instagram or Facebook.

Walk to End Alzheimer’s — Sept. 18 at Seascape Resort

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anta Cruz’s Walk to End Alzheimer ’s is happening in person this year at Seascape Park and Resort in Aptos on Sept. 18. The health and safety of walk participants, volunteers and staff remains one of the Alzheimer ’s Association’s top priorities. The Walk will follow all current public safety guidelines from state and local officials. The Alzheimer ’s Association will also continue to offer options to participate in the Walk to End Alzheimer ’s online for those who wish not to participate in person. “We greatly appreciate the continued support from all participants, sponsors, and volunteers in our community,” said Gabrielle DiMariano,

Walk Manager. “With your dedication and commitment, we plan to move forward with another successful walk event providing awareness and funds dedicated to support, education, and research for those affected by Alzheimer ’s and other dementia.” The Alzheimer ’s Association Walk to End Alzheimer ’s® is the world’s largest event to raise awareness and funds for Alzheimer ’s care, support, education, and research. 1 in 3 American seniors die from Alzheimer ’s or another dementia. More than six million Americans are living with Alzheimer ’s. Over eleven million Americans provide unpaid care for people with Alzheimer ’s or other dementias.

12 / September 2021 / Scotts Valley Times www.tpgonlinedaily.com

Emcee, Veronica Macias, KION 5/46 news anchor: “I feel so fortunate to be able to host this community event that gives a platform for families experiencing Alzheimer ’s and dementia. People are my passion and I believe we can all learn from each other ’s experiences and that it’s important we share our stories.” In Santa Cruz County, there are an estimated 5,000 people living with the disease and over 9,000 caregivers. The Alzheimer ’s Association offers no-cost services to all Santa Cruz County residents at our local office and other locations throughout the county. To register for this year ’s Walk to End Alzheimer ’s, visit: act.alz.org/ santacruz


Scotts Valley Chamber News

Free Community-Wide Music Concert Moves to Siltanen for One-Day Festival On Sept. 26 M usic at Skypark has become a beloved community event, perfect for everyone – especially after a tough year of viruses, fires, and economic turmoil. The all-volunteer Kiwanis Club of Scotts Valley will once again put on the concert and dedicate all profits to the music programs at local public schools (concert profits over the years now top $140,000). A key to this success has been the many supportive sponsors over the years. The FREE community-wide “Music at Skypark” concert series returns for its 12th season with a new format and a new location — Siltanen Park in Scotts Valley. “Music at Skypark” becomes “Music at Siltanen Park” this year! While Skypark undergoes repairs, the three-concert series morphs into a one-day festival on Sunday, September 26, at Siltanen Park, featuring three headliner bands, all with huge local followings:

at Siltanen Park! These classic Santa Cruz rockers deliver music of the 70’s with humor and style that guarantees to bring the audience along. Footstomping is back (even if you can’t remember the 70’s)! • 5 pm — The Joint Chiefs headlining for their 12th year at this concert series! Santa Cruz County’s most beloved bands, The Joint Chiefs, with their

totally danceable fusion of funk, acid jazz and classic R&B. This band alone is worth the price of admission – oh wait, it’s free! It just wouldn’t be Music at Skypark (or Music at Siltanen) without The Joint Chiefs. Come and enjoy the very best music this area has to offer! Scotts Valley Kiwanis and local

businesses will offer a range of food, wine, beer, and other concessions for sale. Volunteer opportunities and sponsorships are still available. Visit www. svkiwanis.org for details or contact Mike Stewart at (831) 334-8899 or Jim Melehan at jimbofx@msn.com. “Music at Skypark continues to be the main source of funding for our District’s music program,” remarked Beth Hollenbeck, the former music director of Scotts Valley Unified School District. “On behalf of our students, staff and administration please know how deeply grateful we are for your support of this growing program. It’s no wonder the NAMM Foundation repeatedly awards Scotts Valley the ‘Best Community for Music Education’!”

• 1 pm — Alex Lucero and Live Again leads the festival off with their huge range of high-energy soul, funk, jazz, jazz fusion, Afro Cuban, reggae, and Americana to the stage at Siltanen. What a repertoire! What creativity! Trust us, it’s always a memorable treat to experience this band – just ask all their loyal followers! • 3 pm — The Billy Martini Show (70’s Musical Tribute) totally excites every audience who sees them perform, so we grabbed them for our stage

Valley Churches United Missions offers CZU Fire Support

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alley Churches United is one of the local nonprofit organizations that can provide support for fire survivors, depending on the unmet needs. We are part of the Long-Term Recovery Group that formed to provide resources and support for those eligible. Do you need assistance in recovering from the CZU fire? Email CZUFireHelp@ gmail.com or call 831-920-4764 to connect with a disaster case manager. Valley Churches is working with the CZU fire case managers to provide a variety of support for fire survivors. You can contact Valley Churches United by email at lrobinson@vcum.org or call 831336-8258 x229.

Make your financial future a priority.

Valley Churches United

MKT-5894J-A-A1

www.tpgonlinedaily.com Scotts Valley Times / September 2021 / 13


Scotts Valley Chamber News

Scotts Valley Art Wine & Beer Festival: Dog Day Sunday Turned Fun Day

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he Scotts Valley Art, Wine and Beer Festival’s second day turned out to be bright, sunny, and full of adorable furry friends and family vying for ribbons in seven different contests. Dog Day organizers, Susan O’Connor Fraser and Regan Eymann, added four new contests along with the usual favorites Best Tricks, Best Costumes, and Best Look-Alike. Among the new events were Largest and Smallest Dog, and crowd-pleasers Best Pooch Smooch and Fastest Fetchers, which was the final category fielding over 17 canine contestants along with their dog (or frisbee) throwing pet parent. Winners that day included: Lee & Gemma Roach and their dog Tutti for Best Costume; Jacqueline Linford and Beau for Best Look-Alike; Arwen Reber and Murphy returning winner of Best Tricks; Phil Irvine and Deliah for Best Pooch Smooch; Leilana Argentieri’s Nico for Smallest Dog; James Towner’s Plum for Largest Dog; and Sean Newcome and Luna for Fastest Fetcher. City Councilwoman, Donna Lind, led the judging team, which included Robert Aldana, Realtor and Founder of My Scotts Valley; Bobbie Ward, Owner and Teacher at Performance Vocal; and Lori Katz, Owner and Trainer at Kindred Spirits Dog Training, Phil Gomez was the MC and kept the day moving along and the crowds entertained. Leading up to the event, organizers held two Facebook contests for Cutest Canine—won by Melissa Boose’s Sandy—and Funniest Dog—won by Kim Sanford-Gidding’s Micky. Pictures of all the first through third-place winners were on display during the event. Dog Day Exhibitors greeted interested attendees to show off their wares or to explain how their organization was supporting our canine community. They included Birch Bark Foundation, Peace of Mind Dog Rescue, PAWkit, Kayco Dog Shades, Oh My Dog Treats, and Coast Veterinary Clinic who sponsored the ever-so-popular photo booth. Other sponsors included Tam Communications and Bruno’s Bar and Grill who supplied prizes to the first-place winners.

From Top, left-to-right: Carole & Finley • Gabriella Rivero & Chili Dog • James Tanner & Plum • Janice Rose & Trixie Bear/Molly Bear • Joe Jean & Kody • Kevin Operman & Loki • Kimberly Perez & Lobo • Lee, Gemma & Tutti • Leilana Argentieri & Nico • Malia & Sandy • Newcome Family & Luna • Tutti • Paul, Irvine & Delilah • Mary Bellizzi & Teddy Bear

Celebrating 40 Years of Managing & Selling Homes throughout Santa Cruz County — 1981 - 2021

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COMING SOON

3BR/2BA 2-STORY NEWER TAHOE-STYLE HOME in 2BR/2BR 2-STORY CONDO in Hidden Oaks in Scotts Boulder Creek on Monan Way. Vaulted ceilings. River rock Valley. Patio. 1-car garage. No pets. gas FP. W/D. Loft. Deck. Pet okay. AVAIL LATE SEPTEMBER AVAIL EARLY SEPTEMBER 1BR/1BA APARTMENT attached to Home off Graham Hill in Santa Cruz AVAIL EARLY SEPTEMBER

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1BR/1BA ENCHANTED FOREST HIDEAWAY in Felton. STUDIO overlooking San Lorenzo River in Ben Lomond Full KI. BA w/shower. W/D. Deck. No pets. Lg KI. W/D. Decks. Garden w/pond. Pet okay. AVAIL MID SEPTEMBER AVAIL NOW

PROPOSITION 218 NOTICE The Scotts Valley Water District is proposing a rate increase and changes to the rate structure. The rate increase is being considered so that the District can pay for ongoing operations and replace aging infrastructure. The District has fixed costs that need to be met regardless of customer water demand, including maintenance and upgrades, customer service, and staffing. Planned infrastructure upgrades include replacement of Well 3B and improvements to District water mains and storage tanks. The Scotts Valley Water District Board of Directors will hold a Public Hearing on Thursday, Oct. 14, 2021 during the regular Board meeting. The Board of Directors will consider adoption of the proposed water rates and changes to the water rate structure affecting all water customers. Interested persons are encouraged to attend and comment on the issues being discussed. The meeting will be held in a hybrid format, online and in the Santa Margarita Community Room located downstairs at 2 Civic Center Drive, Scotts Valley, CA. If adopted, the proposed new rates would take effect January 1, 2022, with annual increases each January 1, up to and including January 1, 2026. Learn more at www.svwd.org/ratestudy.

Advertise in the Scotts Valley Chamber Newsletter

14 / September 2021 / Scotts Valley Times www.tpgonlinedaily.com

CALL FOR SPECIAL RATES 831.688.7549

Scotts Valley Chamber of Commerce 360 King’s Village Road Scotts Valley, CA 95066


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