SCLC Magazine - Spring 2025 Issue

Spring 2025 Issue

8:23

National Magazine

#HashtagsForChange

Nationalsclc

#truthmatters

#justiceinthefeed

#LikeShareResist

#HistoryMeetsHashtags

#ActivismOnline

#TruthVsMisinformation

#TheMovementContinues

#VerifiedNotVilified

#FilterTheFacts #LikeShareResist #JusticeInTheFeed

#truthovertrends

#truthmatters

#TruthVsLies #ScrollWithPurpose

#OurVoicesOnline

Liked by 257k

#FromProtestsToPosts #FactsOverFear

#NoMoreFakeNews

#TruthVsLies

#SocialJusticeNow

#NoMoreFakeNews #TruthVsLies

#FromProtestsToPosts #LikeShareResist

#MisinformationKills #truthmatters #DisruptDisinformation

#truthovertrends SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 1

3/26/25 11:15 AM

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 2

3/26/25 11:15 AM

We’re all

unique.

At Lowe’s, we believe in making homes better for all, without exceptions. Each person has different perspectives, experiences and dreams. It’s through inclusion that we learn, grow and create a better world around us.

©2025 Lowe’s. Lowe’s and the gable mansard design are registered trademarks of LF, LLC.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 3

3

3/26/25 11:15 AM

Table of Contents 6 DeMark Liggins, Sr. President’s Corner 10 Dr. Bernard LaFayette, Jr. Chairman’s Corner 14 The Promising Peril of Social Justice in a Digital Age 19 Legacy, Leadership, and Love: The SCLC National Convention 2025 23 A New Way Forward: Introducing Qualified Merit-Based Councils (QMCs) 27 The Digital Divide in Texas: A Barrier to Civil Rights and Social Justice ByAnna Clinkscale 31 JEFFERSON COUNTY SCLC FREEDOM FIGHTERS HONORS GALA

By Cynthia Wells 33 Unlocking Child Mental Well Being

By Pamela Warner 36 THE POWER OF DESIGN: HOW GRAPHIC DESIGN FUELS MOVEMENTS AND MARCHES

40 AI and Christian Faith: Navigating the Ethical and Spiritual Implications

By Adwoa Rey

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 4

3/26/25 11:15 AM

NATION AL EX ECUTIVE OF F I C E R S

DeMark Liggins, Sr President & CEO

Martin Luther King Jr. Founding President

Dr. Bernard LaFayette, Jr Chairman

Ralph D. Abernathy President 1968 - 1977

Fred L. Shuttlesworth President 2004

Joseph E. Lowery President 1977 - 1997

Dr. Charles Steele, Jr. President Emeritus

Martin Luther King III President 1998 - 2003

Howard Creecy Jr. President 2011

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 5

5

3/26/25 11:15 AM

PRESIDEN T’S CORN ER

More Than Blood: SCLC & Selma By: DeMark Liggins, SCLC National President & CEO The story of Selma is more than the tragic events of Bloody Sunday; it is the story of relentless struggle, strategy, and sacrifice that continues to this day. The Southern Christian Leadership Conference (SCLC) played a pivotal role in the events leading up to the Selma to Montgomery March and the ongoing fight for voting rights and racial justice.

Before the world witnessed the brutality of Bloody Sunday on March 7, 1965, the groundwork had been laid through years of grassroots activism. One of the key moments occurred when SCLC organizer James Orange was unjustly arrested in Perry County, Alabama. Fearing he would be lynched, local activists, including SCLC members, planned a nighttime vigil outside the jail. Tragically, it was during this tense period that Jimmy Lee Jackson was murdered by an Alabama state trooper while trying to protect his family.

His death became the catalyst that galvanized the Selma campaign.

While the images of marchers being beaten on the Edmund Pettus Bridge became seared into the nation’s consciousness, the movement was much broader. SCLC led voter registration drives in Selma and across the South, recognizing that true freedom required not just demonstrations, but active civic participation. The Summer Community Organization and Political Education (SCOPE) project trained young activists to register Black voters, further expanding the movement beyond symbolic marches.

It is also important to remember that the Selma to Montgomery March was not just one event.

Several attempts were made before the final successful 54-mile trek. Bloody Sunday was a turning point, but it was preceded and followed by other efforts, including Turnaround Tuesday, where Dr. Martin Luther King Jr. led marchers back across the bridge in a tactical decision that avoided more bloodshed while keeping national attention focused on the cause.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 6

3/26/25 11:15 AM

SCLC’s work did not end in 1965, and its commitment to Selma remains unwavering. In 2025, SCLC President/CEO DeMark Liggins led efforts at the annual Selma commemoration, ensuring that today’s activists understand the lessons of history.

Participating in panels and workshops, President Liggins reminded attendees that, “One thing Selma teaches us is that sometimes looking back is the best way to see forward. We will lean on the lessons learned and executed by Rev. C.T. Vivian, Hosea Williams, James Orange, Dr. Bernard LaFayette, Jr., and so many more.”

This year, SCLC was also proud to lead the full 54-mile Selma to Montgomery March, with Field Coordinator Jeremy Ponds and Co-Coordinator Erica Washington ensuring that logistics and mobilization reflected the same strategic planning that made the original march possible. People from all over the country traveled to Alabama to take part in the five-day journey, retracing the historic steps taken in 1965. From college students to faith leaders, from civil rights veterans to new-generation activists, the marchers represented a broad coalition committed to preserving and continuing the fight for justice. The energy and dedication of the participants reflected the spirit of the original movement, demonstrating that Selma remains a rallying point for those who believe in democracy and equality.

Reflecting on the significance of this year’s march, Jeremy Ponds stated, “This year is special being so close to the passing of one of my mentors, Mr. Fred Taylor. Between him, Ralph Worrell, Fred Moore, and others, I am honored to keep my promise to them that the march will continue!”

We were also excited to be joined by Senator Hank Sanders and Faya Rose Toure, who have been instrumental in keeping the Selma to Montgomery commemoration activities alive. Their steadfast commitment to honoring the past while pushing for meaningful change in the present continues to inspire all those who gather in Selma year after year. Their presence, along with President Liggins’ leadership, reinforced the importance of intergenerational dialogue and strategy in the ongoing fight for justice.

The legacy of Selma is not confined to the past. It is a living testament to what can be achieved through organization, perseverance, and a deep commitment to justice. The work continues, and SCLC remains at the forefront, ensuring that the sacrifices made on Bloody Sunday—and every day since—are not in vain. At this year’s convention in Atlanta, SCLC will also be hosting a session on the history of Selma. This programming will be part of our theme of uplifting Legacy during the convention, ensuring that new generations understand the importance of Selma and the ongoing struggle for justice.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 7

7

3/26/25 11:15 AM

Still Marching: Honoring the Legacy of Selma

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 8

3/26/25 11:15 AM

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 9

9

3/26/25 11:16 AM

Ch air man’s Cor ner

A Force More Powerful Written By: Dr. Bernard Lafayette, Chairman of the Board As we speed into this Trump administration, it is so important to remember, and learn from, our past. My story started in Tampa, Florida, and ever since I was a teenager I have had an interest in civil rights. My “active involvement” in the movement began when I was a student at the American Baptist Theological Seminary in Nashville, Tennessee. As you may know, my roommate, John Robert Lewis from Troy, Alabama, talked me into attending some nonviolence workshops conducted by Rev. James Lawson.

While I was busy with my studies and jobs on campus, the first meeting I attended convinced me that working toward nonviolence and peace would become one of my life’s missions. I was fascinated by the connection between our biblical and theological studies and the social change movement. Learning about Gandhi’s “powerful non-violent movements that he led actually changed my life.

I began to see that Gandhi’s movement in a country on the other side of the world and our movement of social change right here in the United States were connected on many levels. The most important aspect was that it had “immediate practical application” as opposed to just intellectual curiosity. Ideas of civil disobedience, universal nonviolence, learning to discipline my emotions, and most of all, the personal challenge to bring out the best of myself, and so much more gave me the courage and faith to believe that my actions at any moment could change my future forever.

After actively participating in the Nashville, Tennessee Sit-in Movement, the Freedom Rides and other campaigns, I found myself in Selma, Alabama in the Fall of 1962. The following excerpt from my book, “In Peace and Freedom: My Journey in Selma” which was written with Kathryn Lee Johnson, highlights an incident that has many lessons for us to utilize today as we take a stance against the take-over of our Democracy.

“Benny Tucker, a student at Selma University, became actively involved in the Selma campaign. I often let him use my car, fondly called the “movement car.” He was out running office errands one day and had a wreck.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 10

3/26/25 11:16 AM

He ran smack into the back of a car at a traffic light, unquestionably his fault. The other driver turned out to be a white schoolteacher who lived in the county. Her husband was a farmer. The very fact that my car had rear-ended this woman could be fuel for a fire that no amount of water could extinguish. I was on pins and needles waiting for the police to come and arrest me. I was afraid that the woman might have had whiplash and that they could take everything I had and run me out of town. After a few days I got a phone call from a deputy sheriff about the accident. I braced myself for the worst, praying the woman was not hurt.

The deputy told me, “I know the husband of the woman who was driving the car. I talked to him and the man said he doesn’t want to cause any trouble. All he wants is for his car to be repaired. The farmer’s going to get an estimate of how much it will cost and get back in touch with me.” He told me not to discuss this with anyone else, that it was a private conversation between the two of us. He also said that the farmer was an older man with a hearing problem and his wife was a younger woman.

A few days later the deputy called to let me know that the cost of repairs was going to be $150. The next thing he said was, “Tomorrow, meet me and the farmer at 4:30 in the morning outside of town on a rural road to pay the money in cash. Come alone and don’t tell anyone about this meeting—no one.” I wanted to get this situation resolved. I hadn’t been able to eat or sleep for days. This request seemed odd, and I didn’t know what was going to happen. Even though the deputy told me not to tell anyone, I told Mrs. Boynton, and she advised me not to go, fearing for my life.

Only a fine line exists between courage and foolishness. I reasoned back and forth. Should I go, should I not? What would happen if I went? What would happen if I didn’t go? What was their real plan? I knew I had to pay the money I owed the farmer for the car, that much was certain. Maybe this deputy was honest, but I didn’t know. I figured that he was being secretive either because he didn’t want Jim Clark to find out that he was helping me or because he was planning to sabotage me. Finaly, after much deliberation, I decided to trust the deputy sheriff and to believe in the farmer. I took a high risk and whispered a few prayers throughout a scepless night. At 4:15 A.M. I climbed into my car and drove out of town to the designated meeting place, alone. The night was a dark, eerie gray with a half moon edging in and out of clouds. In the distance I saw two lone vehicles pulled off the side of the road. I parked behind the farmer’s pickup truck and the deputy’s car. My mind flooded with concerns. Would they accept the money and then it would all be over? Would they set me up, claiming I had money to buy drugs? Would they plant a gun in my hand, alleging that they had to shoot me in self-defense? I was ready to die, at the worst. But really, the worst would have been being put in prison for a trumped-up charge or beaten up and crippled for life. It was in their hands.

I knew how difficult it was to win justice in the courts of Selma. I put my trust in God and prayed a silent prayer.

Taking a few deep breaths, I waited in my car a few minutes, looking around to see who else might show up. My car door moaned as I pushed it open and climbed out into darkness. I pulled the money out of my pocket, fifteen worn ten-dollar bills. Looking him directly in the eye, I handed the cash to the deputy. No words were spoken. In silence the deputy passed the money to the farmer sitting in the shadows of his truck cab. I turned around, expecting them to shoot me in the back of the head, walked steadfastly to my car, got in, and drove away. All the way home my heart pounded, and I anticipated that police cars might swarm me and set me up on false charges. I waited every day to see how this incident was going to unfold. Nothing happened.

The only thing I can surmise is that the deputies who were assignedas surveillance at the mass meetings were leaning slightly toward empathy for our cause. They would sit in the back and convey what was going on by walkie-

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 11

11

3/26/25 11:16 AM

talkie to Sheriff Jim Clark, who would be outside in his car. Some people hung tin foil from the lights in the ceiling to interfere with the walkie-talkie signals.

I told them to take the foil down. I said, “These officers have to do their jobs. Anybody could go tell Jim Clark what was going on, including some black folks who do that anyway. Let the deputy sheriffs do what they are here to do.” I always tried to give them a boost in the meetings because one goal is to win the opponents over, not alienate people. I often said, “These deputy sheriffs have to work overtime here at the mass meeting and we know they’re not getting paid overtime. When we get the right to vote, we’re going to make sure that they get paid for the jobs they The USW represents 1.2 million active and retired members across North America employed in many industries that include metals, rubber, chemicals, paper, oil refining, do, equal justice for all. They need their the service and public sectors and higher education. money to buy food for their families, shoes for their children.” I think the deputies liked what they heard and DAVID McCALL MYLES SULLIVAN International President International Secretary-Treasurer began to appreciate me as a human being, no longer viewing me as just an EMIL RAMIREZ KEVIN MAPP MARTY WARREN agitator. That deputy sheriff might not International Vice President International Vice President National Director for Canada (Administration) (Human Affairs) have been in favor of what we were doing, and I don’t think he was. But out of respect, he took a risk to help me, and he could have lost his job over the incident. Winning people over once again paid off, as it often does many times over, and furthered our cause.

The USW supports

the SCLc in its mission to build strong communities and promote social, economic and political justice

I can’t know for sure, but I was told that five deputies had resigned from the sheriff ’s department during my time in Selma. Although I don’t know their reasons, I wonder whether they might have resigned because they could no longer carry out Sheriff Clark’s orders to attack innocent people who simply wanted basic human rights.

The above can be found in Chapter 4, “Central Alabama Heats Up,” of my book. As we move through the weeks ahead, never lose sight of the teachings of Gandhi, Martin Luther King, Jr. and many others who have demonstrated that non nonviolence is, indeed, A Force More Powerful.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 12

3/26/25 11:16 AM

Remembering Dr. Martin Luther King Jr. January 15, 1929- April 4, 1968

I have a dream...

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 13

13

3/26/25 11:16 AM

The Promising Peril of Social Justice in a Digital Age By the Staff of the Southern Christian Leadership Conference In the fight for justice, the tools we use to advance the cause matter as much as the cause itself. From the pulpit to the picket line, the Southern Christian Leadership Conference (SCLC) has always leveraged the most effective platforms to challenge injustice and mobilize people toward meaningful change. Today, in an era where social media and digital platforms dominate communication, the tools of activism have shifted—but the mission remains the same.

As SCLC President and CEO DeMark Liggins, Sr. notes, “Social media and digital platforms represent both a promise and a peril for social justice. They provide a way to connect, inform, and mobilize at unprecedented speeds, but they also create challenges that demand a thoughtful and strategic approach.”

This issue of Southern Christian Leadership magazine explores that dynamic—the power of digital activism, its role in modern movements, and the risks that come with it.

The promise is vast, but so is the peril. The question before us is not whether we should engage, but how we do so wisely.

The Promise: A Digital Age for Change At its best, social media has democratized activism, removing traditional barriers to organizing and amplifying voices that mainstream media often neglect. No longer must activists rely solely on large media networks to broadcast their messages. Today, a single post can mobilize thousands, even millions, to action.

Breaking Down Barriers In the past, gaining media attention for a movement required appealing to major television networks, newspapers, and radio stations. Now, digital platforms allow individuals and organizations to tell their own stories, shaping narratives without editorial gatekeeping. This has been a game-changer for grassroots activism.

Rapid Mobilization Consider the widespread protests following the murder of George Floyd. Within hours of the video’s release, social media users across the globe shared it, discussed it, and organized protests.

Activists used Twitter, Instagram, Facebook, and TikTok to coordinate demonstrations, provide legal resources, and highlight police brutality in real time. The speed at which social justice messages spread today is unparalleled.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 14

3/26/25 11:16 AM

Cross-Generational Connection While older generations might recall reading civil rights newsletters or attending in-person meetings, younger generations are growing up in an era where information is exchanged instantly.

Digital platforms have created a space where elders in the movement can engage with younger activists, passing down knowledge and experience in real time. Movements like Black Lives Matter have successfully blended traditional organizing strategies with modern digital communication to create lasting change.

Building Virtual Villages Historically, the Black church served as the center of organizing, a hub where communities could come together, plan, and mobilize. Social media now offers an additional way to build “digital villages”—online communities where activists, organizers, and everyday citizens can discuss critical issues such as voter suppression, economic inequality, and criminal justice reform. These digital spaces, when used strategically, extend the reach of the movement beyond physical gatherings.

Owning the Narrative One of the most powerful aspects of digital platforms is the ability to control the message. No longer must we rely on mainstream media to tell our stories accurately. By utilizing social media, SCLC and other organizations can directly engage with supporters, provide real-time updates, and ensure that history is documented through our own lens.

The Peril: A Double-Edged Sword While social media has undoubtedly strengthened the social justice movement, it also presents significant challenges.

As President Liggins warns, “The very tools that empower us can also undermine us if we’re not careful.”

The Race to Be First, Not Right In the digital age, speed often trumps accuracy. The desire to “go viral” can lead to misinformation spreading rapidly before the truth is even established. Injustice deserves a strong and immediate response, but activists must balance urgency with strategic thinking. Posting without verification or careful planning can harm the credibility of movements and make it easier for opponents to discredit them.

Algorithmic Influence and Echo Chambers Many people assume their social media feeds reflect an unbiased, organic collection of posts from the people they follow. However, platforms use complex algorithms that determine what content users see, shaping their perceptions in ways they may not realize.

Social media companies prioritize engagement—meaning they often push sensational or emotionally charged content that keeps users scrolling. This can create “echo chambers,” where individuals only see perspectives that reinforce their existing beliefs. For the social justice movement, this means activists may be less exposed to diverse viewpoints, limiting opportunities for constructive dialogue and coalition-building.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 15

15

3/26/25 11:16 AM

Performative Activism The rise of digital activism has also given way to performative activism—where individuals and companies post support for social justice causes without taking meaningful action. Hashtags and profile picture changes are not enough. Without real-world engagement, social media activism risks becoming a substitute for actual organizing rather than a tool to enhance it.

Digital Backlash and Surveillance Activists using social media are also more vulnerable to digital backlash, including doxxing (publishing private information), harassment, and targeted misinformation campaigns. Additionally, law enforcement and government agencies monitor social platforms, which can lead to activists being unjustly targeted for their online advocacy.

A Call for Digital Strategy Given both the promise and peril of social media, how should movements like SCLC engage in the digital age? The answer lies in embracing these platforms while being fully aware of their limitations and risks.

Intentionality Over Virality Social media should be a tool for strategic engagement, not just a race to go viral. Every post, hashtag, and video should align with a broader plan for action. Digital activism must be coupled with on-the-ground efforts, policy advocacy, and community organizing.

Media Literacy and Algorithm Awareness Movements must educate their followers on how digital algorithms shape the content they see.

Understanding how social media platforms operate will allow activists to better navigate them and avoid being manipulated by disinformation or digital echo chambers.

Building Digital Infrastructure SCLC is actively exploring ways to strengthen its digital presence—not just to broadcast messages but to create interactive spaces where people can learn, connect, and organize. By leveraging its own platforms and developing digital literacy initiatives, SCLC aims to ensure its followers are equipped to use social media as an effective tool for justice.

Balancing Online and Offline Action Digital activism cannot replace traditional organizing—it must complement it. Social media should be used to drive people to in-person events, voter registration drives, and community meetings. The civil rights movement was successful because it mobilized people beyond words into action. The digital era should be no different.

We join the SCLC in honoring the memory of Dr. Martin Luther King, Jr.

Conclusion: Moving Forward with Wisdom and Purpose The power of social media and digital

We fully support equal opportunity for all, regardless ofplatforms in the fight for justice is race, creed, sex, age, sexual orientation, disability, or ethnic undeniable. They have transformed background.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 16

3/26/25 11:16 AM

activism, allowing for rapid mobilization, cross-generational engagement, and independent narrative control. But with that power comes responsibility.

SCLC will continue to embrace digital activism while also ensuring that it is used wisely. By educating our communities, remaining strategic in our approach, and never losing sight of the core mission of justice, we can maximize the promise of social media while mitigating its peril.

As President Liggins reminds us, “Social media is here to stay. If we are to build the Beloved Community in this digital age, we must use it thoughtfully, strategically, and with full awareness of its strengths and weaknesses.”

Let us go forth—not just as social media users, but as digital freedom fighters, using every tool at our disposal to bring about the change we seek.

“

“

The time is always right to do what is right.

Dr. Martin Luther King, Jr.

Dr. Martin Luther King Jr.’s words remind us that the time to do what is right is always present, especially when faced with uncertainty. In times when our values are tested, it is our responsibility to take action and lead with justice and fairness.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 17

17

3/26/25 11:16 AM

We believe in equal opportunity for all regardless of race, creed, sex, age, disability, or ethnic background.

Eastern Fish Company Kent City School District Robert Byrd Attorney at Law

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 18

3/26/25 11:16 AM

Legacy, Leadership, and Love: The SCLC National Convention 2025 The Southern Christian Leadership Conference (SCLC) is preparing for an electrifying moment in history—our 2025 National Convention. This is not just another gathering; it is an opportunity to ignite change, celebrate our history, and build a powerful future.

As we convene in Atlanta at the Renaissance Hotel, we invite every chapter, every member, and every supporter to stand with us as we renew our commitment to the fight for justice.

This year’s convention theme—Legacy, Leadership, and Love—is more than just words.

These pillars shape our movement and will be at the heart of every moment we share together. From honoring the sacrifices of those who paved the way to empowering the next generation of activists, to strengthening the bonds that unite us in this struggle, the SCLC National Convention 2025 will be the launchpad for a renewed movement of impact, strategy, and action.

Mark your calendars. Get registered at SCLCconvention.com. Be part of history.

Legacy: Honoring Our Roots, Building Our Future Legacy is more than history—it is responsibility. We stand on the shoulders of those who fought before us, and at this convention, we will pay tribute to their work while ensuring we continue it in bold, strategic ways.

One of the most powerful ways we will honor our legacy is through a historical exhibit showcasing SCLC’s role in the Civil Rights Movement and how that legacy continues to guide our present-day mission. This will be more than a look back—it will be a roadmap forward, highlighting key moments like the Selma to Montgomery March and examining how today’s struggles for voting rights, police accountability, and economic equity connect to the past.

A special segment of the convention will focus on "More Than Blood: SCLC & Selma," exploring the Selma Movement, the sacrifices made on Bloody Sunday, and how those lessons remain relevant today. We will discuss how the courage displayed in Selma must inspire our continued fight for justice.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 19

19

3/26/25 11:16 AM

Legacy is also about remembering the unsung heroes of the movement.

During this convention, we will take a deep dive into the Nashville Student Movement, an extraordinary example of young people organizing, training in nonviolent resistance, and leading the way in the fight for integration. Their sit-ins, their arrests, and their unwavering commitment to justice serve as a blueprint for how we must train and equip the next generation of leaders.

Our legacy is not just about remembering the past—it is about ensuring the future. And that future is built through leadership.

Leadership: Strategizing for Impact Leadership is the backbone of our movement, and this convention will be a powerful space to cultivate bold, strategic, and visionary leadership. We are gathering to equip our chapters, empower our leaders, and refine our strategies so that SCLC continues to be a transformative force in communities across America.

One of the convention’s highlights will be a reception honoring our Board of Directors, recognizing them as the stewards of our mission and vision. This will be a moment of appreciation but also a call to action—for our leadership to push forward, innovate, and remain steadfast in the fight for justice.

This year, chapter development will be a major focus. We are raising the bar for how SCLC chapters operate, collaborate, and impact their communities. Chapter training sessions will focus on best practices for community organizing, ways to align local programming with national initiatives, and resources available from the national office.

In 2025, SCLC chapters should expect a higher level of intentionality and accountability.

Our movement is strongest when we are strategically aligned, consistently engaged, and powerfully mobilized.

We will also introduce SCLC Votes, a national voter education and mobilization campaign.

With attacks on voting rights escalating across the country, it is more critical than ever that SCLC leads the charge to empower voters, defend democracy, and ensure every voice is heard.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 20

3/26/25 11:16 AM

Another key leadership initiative will be the Five Bricks Program, an international initiative that connects Black entrepreneurs with opportunities in the African diaspora. We will launch this program with a partnership in Burundi, leveraging the coffee trade to empower young Black business leaders and create sustainable economic opportunities.

Leadership is about action. And at this convention, we will prepare, strategize, and activate for the work ahead.

Love: The Heart of Our Movement Love is the most radical force for change. It fuels our work, sustains our commitment, and unites us in a movement that is bigger than any one individual. At this convention, love will be at the core of every discussion, every session, and every initiative we launch. Love is about equity, justice, and the unwavering belief that all people deserve dignity and freedom.

We will engage in powerful discussions about faith, social justice, and moral leadership, exploring how love compels us to action. Our Love and Light programming will highlight the intersection of community service and advocacy, ensuring that we not only speak about justice but actively work to create it.

A major highlight of the convention will be Love in Action, a special initiative showcasing the service projects and community efforts led by SCLC chapters across the country. Chapters will have the opportunity to share their work, from feeding the hungry to mentoring youth to engaging in local policy advocacy. This is love in motion—not just what we say, but what we do.

Join Us: Be Part of History The SCLC National Convention 2025 will be an unparalleled moment of inspiration, strategy, and mobilization. We are not just meeting—we are launching the next phase of the movement.

This is your opportunity to engage with the most passionate minds in civil rights and social justice, equip yourself with the tools to make a difference, and leave ready to lead, build, and fight for change.

We want YOU there. We need YOU there. Register now at SCLCconvention.com and join us at the Renaissance Hotel in Atlanta for this defining moment.

The work continues. The mission is clear. The time is NOW. See you in Atlanta!

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 21

21

3/26/25 11:16 AM

National Convention Legacy Leadership Love Atlanta | August 14-17, 2025 Renaissance Concourse Atlanta Airport Hotel One Hartsseld Centre Parkway | Atlanta, GA 30354 Purchase Tickets Here:

www.sclcconvention.com

@nationalsclc

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 22

3/26/25 11:16 AM

A New Way Forward: Introducing Qualified Merit-Based Councils (QMCs)

By DeMark Liggins, President & CEO, Southern Christian Leadership Conference (SCLC) The national conversation around Diversity, Equity, and Inclusion (DEI) has grown increasingly divisive, sparking passionate debates across political, corporate, and academic spaces. At the Southern Christian Leadership Conference (SCLC), we recognize the legitimacy of both perspectives. On one hand, marginalized communities, particularly the Black community, have fought for decades to ensure fair access to opportunity, only to see that access repeatedly obstructed.

On the other hand, corporations and institutions seek clarity in how they approach these initiatives, wary of political backlash while still wanting to uphold fairness and excellence in hiring and promotion.

We believe that rather than allowing these debates to stall progress, there is a way forward that moves beyond rhetoric and centers on action. That is why we are introducing Qualified Merit-Based Councils (QMCs), a framework designed to uphold the essential goals of DEI without getting caught in the political quagmire that too often derails these conversations. QMCs are not an alternative to DEI, nor are they meant to replace conversations about inclusion. Instead, they are a mechanism for ensuring that discussions about qualifications, merit, and opportunity remain focused on substance rather than ideology.

Moving Beyond the Debate: Focusing on Opportunity For far too long, the national dialogue around DEI has been mischaracterized and misunderstood.

The Black community, along with other historically marginalized groups, has never demanded quotas. We have never asked for special treatment. What we have asked for, and continue to demand, is a fair shot. Our frustration is not rooted in a belief that our community lacks talent or ability.

Quite the contrary. The problem is that despite our vast pool of highly qualified individuals, too many are overlooked because the mechanisms for consideration favor insular networks that have historically excluded us.

Ingles Market

P.O Box 6676 Asheville, North Carolina

At SCLC, we are acutely aware of the realities of hiring, promotion, and leadership selection. Human nature leans toward familiarity.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 23

23

3/26/25 11:16 AM

People tend to hire within their existing networks, drawing talent from circles that often reflect their own backgrounds.

We congratulate While this may not always be intentional, the impact is clear. the SCLC’s efforts Underrepresented communities to improve world remain underrepresented, not because of a lack of peace and qualifications but because the path to leadership is often equality for all. inaccessible to those outside the dominant network. www.fnf.com QMCs seek to address this issue by establishing clear, meritbased frameworks that ensure companies, universities, and institutions are actively identifying the most qualified individuals, regardless of background. The goal is not to mandate outcomes but to ensure fair and transparent processes. In short, QMCs create structured pathways to opportunity, ensuring that high-caliber candidates are not only welcomed but actively sought.

Expanding the Lens: Scrutiny at Every Level One of the biggest misconceptions about discussions around merit and qualifications is that they are applied selectively. Often, when conversations about fair hiring practices arise, the emphasis is placed on scrutinizing minority candidates to ensure they meet the highest standard. But where is this same scrutiny when it comes to executive hires?

If companies are going to emphasize merit-based hiring and promotion, that standard must apply across the board, from entry-level positions to the C-suite. QMCs are not just about ensuring that diverse candidates are being fairly considered. They are also about ensuring that every hire, including management and executive roles, is held to the same rigorous standard.

It is a well-documented fact that corporate America has long rewarded mediocrity among certain groups while demanding nothing short of perfection from others. It is not uncommon to see underqualified executives elevated to leadership roles based on relationships rather than demonstrated ability. Meanwhile, highly qualified Black and other minority professionals must repeatedly prove themselves, often having to exceed expectations just to be considered.

QMCs provide an opportunity to correct this imbalance. If a company claims to value merit, then that principle must be applied universally, not just to those who have historically been excluded but to those who have historically been included as well. This approach benefits everyone because it ensures that leadership and talent pipelines are filled with the most capable individuals rather than those who merely fit within established networks.

A Collaborative Approach: Working With, Not Against, Corporate America The introduction of QMCs is not about creating division or pushing corporations into an ideological battle. In fact, it is quite the opposite. QMCs offer companies a way to sidestep the politicized pitfalls that have made DEI a flashpoint of controversy while still achieving the fundamental goal of ensuring that the best talent rises to the top.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 24

3/26/25 11:16 AM

Rather than mandating diversity as a numerical target, QMCs function as a mechanism for organizations to clearly define the qualifications they seek and ensure that their search processes are equitable and transparent. This benefits businesses, institutions, and job seekers alike. It provides clarity, accountability, and a structured framework that keeps the focus where it belongs, on identifying and elevating the best talent.

At SCLC, we are eager to work with corporate partners to implement QMCs in ways that align with their existing hiring and promotional practices. Our role is not to dictate policies but to provide guidance, support, and a framework that enhances their ability to identify and nurture top talent from all backgrounds.

The Main Thing Is Bigger Than the Terminology Too often, progress gets bogged down in debates over terminology rather than focusing on the real objective. People get caught up in whether to use the term diversity, equity, or inclusion, and in the meantime, opportunities continue to be lost. The main thing is much more important than the phrasing. The real question is, are we ensuring that people of the highest quality, from all backgrounds, are getting a fair shot?

If the answer is yes, then the words we use are secondary. If the answer is no, then we have work to do, regardless of what we call it. That is why QMCs matter. They shift the focus away from ideological battles and toward real solutions that ensure talent, qualifications, and opportunities are aligned in a way that benefits everyone.

A Call to Action: Building a Future of True Opportunity QMCs are not just a theoretical framework. They are a call to action. They challenge companies, universities, and institutions to go beyond rhetoric and commit to real, measurable change. They provide a blueprint for ensuring that hiring, promotions, and leadership selections are driven by merit, not by bias, whether implicit or explicit.

At SCLC, we believe this is the way forward. We stand ready to work with corporate partners, policymakers, and community leaders to implement this framework in ways that advance fairness, transparency, and opportunity for all.

This is not about replacing DEI. It is about ensuring that the principles behind DEI—fairness, access, and opportunity—are applied in a way that avoids controversy and focuses on results. It is about making sure that when companies say they are looking for the most qualified candidates, they mean it, and that their search is truly open to all.

At the end of the day, talent knows no race, no gender, no background. But opportunity often does. It is time to change that. Through QMCs, we have a chance to create a system that truly values merit, where the best and brightest from all communities are recognized, celebrated, and given the opportunities they deserve.

The path forward is clear. Let’s walk it together.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 25

25

3/26/25 11:16 AM

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 26

3/26/25 11:16 AM

The Digital Divide in Texas: A Barrier to Civil Rights and Social Justice By: Anna Clinkscale, Licensed Paralegal and Social Justice Advocate in Texas Texas is a state known for its vast landscapes, diverse populations, and booming economy, yet there is a pressing issue that many Texans face that threatens their ability to fully engage in society: the digital divide. The gap in access to technology and reliable internet service across the state is clear and continues to exacerbate existing inequalities in education, healthcare, job opportunities, and civil rights.

While Texas is home to some of the nation's most advanced tech hubs, the digital divide impacts millions, particularly in rural and low-income communities. This divide goes beyond simply being an inconvenience. It is a matter of civil rights, affecting Texans’ ability to access critical resources, including social media, voting information, healthcare services, and employment opportunities. In addition, educational research resources, the unlimited potential of artificial intelligence (AI) and emergency and disaster response services, including natural disasters, Floods, Tornadoes and loss of power. As a social justice advocate, I am deeply concerned about how this technological gap is widening systemic inequalities and perpetuating social injustices.

The Digital Divide in Texas: A Growing Gap In Texas, access to broadband internet is far from universal. According to the Federal Communications Commission (FCC), as of 2021, more than 1.5 million Texans, primarily in rural areas, lack access to broadband internet. This means that over 1.5 million people, living mostly in small, rural towns such as those in West Texas, East Texas, and the Texas Hill Country, do not have reliable internet access, making it difficult to stay connected with critical services and information.

Recent natural disasters impacted many people’s access to food, transportation, electricity, or natural gas. Most low in come residence of these areas do not typically have back powerpacks cell phones or household generators. [Source: FCC, 2021 Broadband Deployment Report] (https://www. fcc.gov/reports research/reports/broadband-progress-reports) Rural areas such as “Brewster County” in West Texas, for instance, experience some of the worst internet connectivity in the state. Brewster, with a population of about 9,000 people, has one of the lowest broadband access rates in the country. In many cases, residents rely on slow, dial-up services or lack internet access entirely. This problem is echoed across the state, from the “Rio Grande Valley” to parts of “East Texas”, where high-speed internet access is still not a reality for many residents.

[Source: Texas Tribune, 2021] (https://www.texastribune.org/2021/09/16/texas-broadband-access/)

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 27

27

3/26/25 11:16 AM

Additionally, the “Pew Research Center” reports that in “lowincome households”, broadband adoption rates drop significantly.

Only 63% of households earning $30,000 or less have access to broadband, compared to nearly 90% of households earning $75,000 or more. This economic disparity exacerbates the issue, as those with lower incomes are less likely to afford reliable internet service, even in urban areas.

[Source: Pew Research Center, 2021] (https://www.pewresearch. org/fact-tank/2021/07/22/ americans-who-dont-havehome-broadband-digitaldivide/)

Social Justice: A Barrier to Civil Rights The digital divide is not just a technological problem, it’s a civil rights issue. A lack of internet access severely limits the ability of marginalized groups to exercise their rights, especially in rural and lowincome areas. One of the most significant areas affected is voting.

In recent years, Texas has faced numerous challenges to voting rights, including voter ID laws, restrictions on mail-in ballots, and the closure of polling places in marginalized communities. The digital divide compounds these barriers. In an era when much of the voter registration process and information is online, Texans without reliable internet access are at a severe disadvantage. They are less likely to receive timely information about voter registration deadlines, polling locations, and candidate platforms. Furthermore, the COVID-19 pandemic underscored the need for digital access to engage with civic duties such as online voting registration and absentee ballots. In 2020, many Texans in rural areas were left behind when the state’s digital voting infrastructure was unable to accommodate all citizens equally.

[Source: Texas Civil Rights Project, 2020] (https://texascivilrightsproject.org) Healthcare is another critical area impacted by the digital divide. Access to telemedicine has become increasingly important in a post-pandemic world, and in Texas, where healthcare infrastructure is concentrated in urban centers, many rural communities are at a significant disadvantage. In “Rusk County”, for example, only about 70% of the population has reliable access to broadband, making telehealth services difficult to access for residents in need. This disproportionately affects lowincome communities and people of color who already face barriers to in-person healthcare. [Source: “The Texas Tribune”, 2021] (https://www.texastribune.org/2021/03/09/texas-rural-healthcaretelemedicine/)

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 28

3/26/25 11:16 AM

Job opportunities are similarly hindered by the lack of access to the internet. Today’s job market is increasingly digital, and many job applications, training programs, and interview processes take place online. Those without internet access are excluded from job opportunities that require digital tools. This issue disproportionately affects Black, Latino, and rural populations in Texas, further perpetuating economic inequalities. A recent “Texas Workforce Commission” report shows that rural counties have some of the highest unemployment rates in the state, partly due to a lack of digital access to job listings and online application systems.

[Source: Texas Workforce Commission, 2020] (https://www.twc.texas.gov) Efforts to Bridge the Divide: Local Solutions Several organizations in Texas are actively working to bridge the digital divide and ensure that all residents, regardless of their location or income level, have access to the resources they need to thrive.

One example is “Connected Nation Texas”, a nonprofit organization working to expand broadband access across the state. Their efforts have been instrumental in advocating for federal and state funding to improve internet infrastructure in underserved areas, including rural communities. Through partnerships with local governments and telecom providers, they are helping to bring high-speed internet to areas like “Pecos”, “Crockett”, and other rural towns.

[Source: Connected Nation Texas, 2021] (https:// connectednation.org/texas/) Another notable initiative is the “Texas Rural Funders”, a coalition of philanthropic organizations dedicated to improving the quality of life in rural Texas. They have launched initiatives that include providing grants to rural schools to purchase technology and to local libraries to offer internet access to residents. Through their efforts, rural schools are receiving the support they need to equip students with devices and reliable internet access. [Source: Texas Rural Funders, 2021] (https://texasruralfunders.org) Additionally, local community centers, like those in “San Juan” in the Rio Grande Valley are offering free Wi-Fi services to low-income residents. These centers also provide digital literacy workshops, helping people in these communities become proficient in using the internet for work, healthcare, and civic engagement.

[Source: “San Juan Economic Development Corporation”, 2021] (http://sanjuanedc.org)

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 29

29

3/26/25 11:16 AM

The Road Ahead: Advocacy and Policy Change While these local initiatives are commendable, more needs to be done on a statewide level and this is why “Southern Christian Leadership Conference” (SCLC) is preparing to expand its historic civil rights and social justice initiatives, national resources, and latest programs to Houston, Texas.

SCLC has plans to bring the SCLC V.O.T.E.S. program—Voting Organizing Training Empowerment Sessions—a nationwide initiative designed to educate, mobilize, and empower voters. This program is an essential part of our ongoing commitment to ensuring that every eligible American is not only able to exercise their right to vote but is also informed and engaged in the electoral process. The SCLC Poverty Tour, whose mission is to bring national attention to the systemic issues that keep millions of Americans trapped in poverty. Lead by National President/CEO DeMark Liggins, Sr. The tour is not just about finding problems; it’s about fostering solutions that can uplift communities and create pathways to economic opportunities and social justice. In addition, to these well-established initiatives SCLC would like to introduce a vocational training program, for teens ages 16-19, targeted to alleviate poverty. This program focuses on teens in foster care who would like to take the Armed Services Vocational Aptitude Battery (ASVAB) test and the ACT admissions test, as well as a military deferment program for lower-level crimes. Lastly, a SCLC Food Insecurity Program that focuses on the search for minority farmers to boost their visibility and economic growth. [Source: “SCLC: The National Southern Christian Leadership Conference. National SCLC”,. 2025] (https://nationalsclc. org) In conclusion, the digital divide in Texas is not just an issue of access to social media and technology; it is a matter of civil rights. It prevents millions of Texans from fully participating in civic life, accessing healthcare, securing jobs, and engaging with society in the 21st century. As we continue to confront this challenge, it is essential that we, as a state and nation, ensure that all Texans, regardless of their zip code or income, have the tools and resources to thrive in the digital age. Furthermore, as a social justice advocate, I urge Texas policymakers to prioritize the digital inclusion of all citizens, particularly communities of color and rural populations. The state must implement digital equity strategies that ensure access to technology and the internet as fundamental rights. This includes expanding access to digital literacy programs and offering community-driven solutions that meet the unique needs of rural and low-income Texans.

The time to act is now. Let us bridge the divide, expand access, and fight for a more equitable and just Texas for all.

Anna Clinkscale is an experienced independent paralegal, legal consultant and children’s book author based in Texas, with seven years of dedicated work in the legal field. Anna has earned a reputation for her expertise and unwavering commitment to upholding legal standards. Anna is particularly knowledgeable across various legal disciplines including Business Law, Family Law, and Civil and Political Rights.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 30

3/26/25 11:16 AM

JEFFERSON COUNTY SCLC FREEDOM FIGHTERS HONORS GALA Cynthia Wells , Secretary, Jefferson Ga Chapter S.C.L.C.

The Jefferson County Georgia Chapter S.C.L.C. held its first honors gala dedicated to the service and sacrifices made by the JEFFERSON COUNTY SCLC FREEDOM FIGHTERS. The honor gala which was sponsored by the local SCLC chapter of Jefferson County and another local organization in the same county, was held on November 16, 2024, at the Double Tree by Hilton Hotel in Augusta, Georgia with 200 guests in attendance to pay tribute to the unsung heroes known as the JEFFERSON COUNTY SCLC FREEDOM FIGHTERS. The men and women who were honored were foot soldiers who rose up, stood up and spoke Gala Honorees up during the post-Civil Rights Movement era in the early 1970s, when the ideal of an integrated country was still not being accepted by many Whites in the deep South.

The Freedom Fighters were led and organized by the current president of the Jefferson County Georgia Chapter, Mr. Bobby Adams, along with a few others from the small rural town of Louisville, Georgia, after the hanging death of a Black man in the county’s jail in 1970.

The group would later become members of the S.C.L.C. The late, honorable Hosea Williams was sent during this time to train and assist the newly formed chapter with a protest campaign in response to the unjust death, which was ruled as a suicide of the Black man. During the protests, many of the Freedom Fighters were beaten, jailed, openly threatened by law officers and deputies, exiled from Jefferson County, subjects of hired death hits and subjected to many more intimidating tactics to try to get them to cease from protesting and focusing on helping the Black citizens of Jefferson County.

Through it all, the Freedom Fighters consciously made the decisions to keep fighting for their Black brothers and sisters, not only for their equal rights, but also for their rights to live safely in the county. The protests would eventually be the cause effect of having the case of the jail hanging to reach

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 31

31

3/26/25 11:16 AM

the Georgia State Capitol and reviewed by then Governor Jimmy Carter. Unfortunately, and sadly enough, the death remained and remains stating cause of death as suicide, which to this day is still refuted by the older citizens of Jefferson County.

The Freedom Fighters remained grounded, vocal and steadfast throughout the years and would later go on to organize and set off a massive county-wide boycott which eventually led to slow, but positive changes in the county.

Doors were opened and opportunities were given to Black people in Jefferson County because the Freedom Fighters stood in the gap. Many were forced to move out of Jefferson County due to the threats made to their families if they remained, but they found ways to always check on the people in the county until they were finally able to return home after many decades.

Today, Mr. Adams, as president of the Jefferson County chapter, continues to stand in the gap in Jefferson County Bobby Adams: President of the Jefferson with a watchful eye and boots on the ground presence to County SCLC make sure all people are given fair and equal opportunities, treated with dignity and respect, and is committed to the fight justice for all. Mr. Adams has been and continues to be a loyal and faithful member of the SCLC since 1970. His love for people and the SCLC is unwavering and unchanged.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 32

3/26/25 11:16 AM

Unlocking Child Mental Well Being Pamela Warner, Licensed Healthcare Agent When life throws curveballs, students and families need access to immediate and confidential support. After all, all things good and bad, start in the mind. There are internal storms going on within the minds of our children. Some turmoil or life circumstances need immediate attention by caring, certified and confidential mediators.

Recent statistics reveal a critical state of student mental health and underscore the importance and urgent need for accessible and effective mental health support for our youth. We are living In different times. Our ancestors dealt with the pressures of life in a different way. They lived through very perilous times and endured much daily strife. Fortunately, it built up a huge stamina that allowed them to endure.

Here are some shocking facts regarding youth mental health.

Thirty nine percent of our children experience persistent sadness or hopelessness.

Fifty percent of our children begin to experience signs of mental illness at the age of 14. In many cases, it becomes a lifetime of mental health issues. Unfortunately, this is the exact age that my son initially showed signs. These signs cannot be ignored or just mistaken for puberty or rebellion.

Twenty percent of our children admit they have seriously considered suicide and nine percent have actually attempted suicide.

Our children need us desperately. There are programs available through our K-12 public schools that can be a great blessing to our children and their families. These programs are designed to increase student engagement with mental health support.

School districts across the country are experiencing a new standard in mental wellness for students.

There are programs backed by comprehensive support. These programs provide On-demand support/instantaneous support for students in a crisis. Over 29,000 mental health professionals throughout the country have committed to this program. This means 24/7/365 support that collaborates with the schools and school counselors. These programs are not meant to replace any existing mental health program, but be integrated with current programs. In addition to that, these programs meet the children where they are. This means by text therapy, phone, in person, email, video conferencing, live chat, and etc. These services are available to the student and family at no cost to the family, school, or district.

Since the children are our future, it’s our responsibility to get them the help that they so desperately need. We hear about preventive care in healthcare. Mental health is healthcare. Preventive care with mental health is equally as important. I believe with strategic and well thought out treatment, our children have a bright future.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 33

33

3/26/25 11:16 AM

On February 14, 1957 a group of pastors and leaders, gathered under the leadership of Dr. Martin Luther King, Jr. to form an organization to bring nonviolent direct action to empower and bring freedom to Black Americans under the umbrella of the Southern Christian Leadership Conference.

April 4, 1968, a tragic day, when an assassin’s bullet took the life of Dr. King.

But it did not take the life out his movement, instead it provided the spark that brought light to his life’s work on nonviolent direct action and change.

The Love and Light Campaign supports the history, the work and the future of the SCLC. As you join, you help us continue to fulfill our mission of “Redeeming the Soul of America!”

Please head to http://nationalsclc.org/lal for more information

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 34

3/26/25 11:16 AM

Southern Christian Leadership Conference Celebrates

African American Music Month

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 35

35

3/26/25 11:16 AM

THE POWER OF DESIGN: HOW GRAPHIC DESIGN FUELS MOVEMENTS AND MARCHES

By Shalice Sherald, Graphic Designer, Southern Christian Leadership Conference (SCLC) From protest signs to social media campaigns, design has always played a pivotal role in shaping movements for change. Today, in a world where activism spans both the streets and the digital space, thoughtful design continues to mobilize communities, amplify voices, and achieve strategic goals. Whether it’s selecting bold colors for protest signage, planning effective march routes, or creating viral visuals on social media, design helps movements capture attention and drive action.

COLOR THEORY & TYPOGRAPHY: THE VISUAL LANGUAGE OF MOVEMENTS Every color tells a story. Protest movements throughout history have used color to symbolize emotion, urgency, and solidarity: Red: Passion, urgency, and revolution.

Black: Mourning, resilience, and unity. This was powerfully seen during the Black Lives Matter movement when millions posted Black squares on Instagram to show support.

Yellow: Hope and optimism, often used in calls for positive change.

Typography matters, too. Bold, sans-serif fonts demand attention and ensure visibility in large crowds and on small screens. During the Civil Rights Movement, messages like “I Am a Man” relied on strong fonts to convey strength and urgency, principles that still guide movement design today.

DESIGNING FOR DIGITAL ACTIVISM: HOW VISUALS MOBILIZE MOVEMENTS In the digital age, activism has extended from the streets to social media feeds. Visual design plays a key role in ensuring that movements remain visible and impactful in a crowded digital space.

Viral Visuals: The Black squares of June 2020 became a symbolic digital protest during the Black Lives Matter movement, reminding millions of the ongoing fight for racial justice.

Flags of Solidarity: Social media users have also used national flags, Pride flags, and other symbols to visually express support for marginalized communities.

Consistent branding and design in social media activism reinforces a movement’s identity and helps build trust, ensuring that important messages reach and resonate with diverse audiences.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 36

3/26/25 11:16 AM

STRATEGIC DESIGN IN MARCHES: PLANNING ROUTES, DISTANCE & TIMING Marches and protests are more than just gatherings, they are meticulously designed experiences. Strategic design decisions regarding route, distance, and timing ensure that marches achieve maximum impact.

Route Planning: Marches often pass through historically significant landmarks or end at government buildings, adding symbolic weight to the movement. For instance, the Selma to Montgomery March was strategically designed to confront injustice at the heart of power.

Distance & Timing: Longer routes often symbolize endurance and resilience, while shorter, high-impact protests draw in larger, more diverse crowds. The timing of marches, whether aligned with legislative sessions or anniversaries, adds another strategic layer.

DESIGNING THE EXPERIENCE: RALLIES, AGENDAS & SPEAKERS Rallies and protests are carefully orchestrated experiences where design plays a pivotal role in audience engagement.

• • •

Agenda Design: Crafting an effective agenda ensures that key voices are heard at the right moments. Opening with impactful speakers captures attention, while closing with a call to action leaves a lasting impression.

Stage & Venue Placement: Choosing symbolic spaces for rallies—like city centers or courthouses—elevates the movement’s message. The stage design, including banners and backdrops, reinforces the visual narrative.

Sound & Visual Flow: Effective design ensures that messages are seen, heard, and felt by all attendees, regardless of crowd size.

PROTEST DESIGN: CHOOSING EFFECTIVE TACTICS Different forms of protest require different design strategies to maximize their effectiveness.

• • •

Sit-ins & Die-ins: These actions rely heavily on spatial design and strategic placement to capture attention and disrupt the status quo.

Marches & Demonstrations: Visual consistency—through coordinated colors, flags, and banners—creates a striking and memorable presence.

Digital Campaigns: Online activism requires cohesive branding and shareable graphics that resonate across platforms, spreading the movement’s message rapidly.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 37

37

3/26/25 11:16 AM

DESIGN AS A TOOL FOR ACHIEVING GOALS At its core, design transforms ideas into action. Whether it’s mapping out a march, designing impactful visuals, or coordinating speakers, every design choice influences how a movement is perceived—and ultimately, how effective it becomes.

As Dr. Martin Luther King Jr. famously said: “The arc of the moral universe is long, but it bends toward justice.”

Today, design helps shape that arc guiding movements toward their goals with strategy, symbolism, and solidarity.

KEY TAKEAWAYS: WHY DESIGN MATTERS IN ORGANIZING • Color & Typography: Set the emotional tone and ensure clarity.

• Social Media Design: Builds momentum and encourages digital solidarity.

• Route & Agenda Planning: Maximizes impact through strategic design.

• Protest Tactics: Visual and spatial design influence effectiveness.

In the fight for justice, design is more than aesthetics—it’s a strategy that drives change.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 38

3/26/25 11:16 AM

By putting lives first, we’ve created a legacy that lasts!

For over 130 years, we have tackled some of the world’s biggest health challenges and provided hope in the fight against disease. At Merck, our mission to save and improve lives expands beyond inventing medicines and vaccines. We value diversity and inclusion in all its manifestations and strive to reduce disparities and advance racial, health, social and economic equity for our people, patients and communities.

Copyright © 2024 Merck Sharp & Dohme Corp., a subsidiary of Merck & Co., Inc. All rights reserved.

Saluting the power of a dream and the courage of a voice.

Snack Foods

Dr. Martin Luther King, Jr. 1929-1968 The Herr’s name and logo are registered trademarks of Herr Holdings Inc. and are used under license. ©2011 Herr Holdings Inc. All rights reserved.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 39

39

3/26/25 11:16 AM

AI and Christian Faith: Navigating the Ethical and Spiritual Implications By: Rev. Adwoa Rey, Founder and CEO, FairMind AI One of the most revolutionary advancements in technology is artificial intelligence (AI). AI has woven itself into almost every part of our daily lives—from self-driving cars and smartphones to online shopping platforms and streaming services—and is evolving at an astonishing rate. This progress prompts an important question: How does AI intersect with faith? For those of us rooted in spiritual traditions, how can we reconcile the rise of intelligent machines with our moral values?

The Southern Christian Leadership Conference (SCLC) has always been at the forefront of addressing issues where faith, justice, and technology converge. As we reflect on AI's implications, it's crucial to consider its technological facets and ethical and spiritual dimensions. AI is a powerful tool that requires moral reflection and discernment. AI is inherently neutral—its potential for good or harm depends entirely on how we use it. AI's ability to help doctors diagnose diseases more accurately and speed up the development of medications and vaccines is transforming the field. AI provides personalized learning experiences that adapt to each student's needs, ensuring no one is left behind. AI can identify poverty areas, allocate resources more effectively, and streamline aid delivery. Furthermore, AI is vital in addressing climate change by optimizing energy use, enhancing renewable energy sources, and tracking environmental changes to reduce carbon emissions.

However, AI's potential for harm is also significant. The automation of jobs can disrupt economies, especially in low-skill industries, deepening inequality. AI's reliance on data presents another challenge: Algorithms can perpetuate existing biases, leading to unfair outcomes in areas like hiring, housing, and policing. Privacy concerns are also paramount, as surveillance technologies can infringe on civil liberties. Finally, the replicability problem in AI—where the same model does not consistently produce reliable results—makes it challenging to trust AI's fairness and ethics. These issues—bias, privacy, and replicability—must be addressed to ensure AI serves humanity justly and transparently.

For people of faith, the fundamental question is not whether AI is good or bad but how we use it.

How can AI promote justice and uphold human dignity? The Bible reminds us that humanity is made in God's image and entrusted with the stewardship of creation (Genesis 1:26-28). As stewards, God calls us to ensure that technological advancements, including AI, are used responsibly to promote equity and protect the most vulnerable.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 40

3/26/25 11:16 AM

Gallagher is a trusted insurance, risk management and

Christian ethics provide a strong consulting partner committed to driving an inclusive framework for engaging with AI. workplace and a more diverse industry for the benefit Love, justice, and wisdom are central of our clients, employees and communities. to approaching these technologies.

In Matthew 22:39, Jesus' command to "love your neighbor as yourself" AJG.com | The Gallagher Way. Since 1927. compels us to ensure that AI uplifts, not exploits, those who are marginalized or at risk of being left behind. The Bible also teaches us to pursue justice, especially for the © 2025 Arthur J. Gallagher & Co. | CRPUS103798 oppressed (Proverbs 31:8-9, Isaiah 1:17), which means AI systems must be transparent, fair, and free from bias.

Additionally, wisdom (Proverbs 3:13-18) is key in guiding AI development, ensuring that technological advancements do not outpace our ethical considerations.

As AI advances, Christians have a unique opportunity to integrate technology with faith in ways that promote the common good. For instance, AI can help churches reach new audiences, enhance outreach programs, and streamline administrative tasks, allowing leaders to focus on pastoral care.

However, Christians must balance the pursuit of technological innovation with life's relational and spiritual aspects. Technology should serve humanity, not replace the human connection at the heart of faith.

A critical question within the AI community is whether AI can truly possess the qualities that define humanity, such as conscience and free will. Machine learning trains AI to mimic human behavior and decision-making, but it lacks the soul and moral framework central to what makes us human in the Christian tradition. This reality calls us to approach AI with humility and discernment, consistently placing human dignity at the forefront.

As we move further into the age of AI, we must advocate for these technologies' ethical and responsible development. Policymakers must ensure that AI benefits all communities, particularly those most at risk from job displacement, privacy violations, and bias. Legislation should enforce transparency, fairness, and accountability while also providing for the reskilling and upskilling of workers affected by AI advancements.

The SCLC's commitment to justice, equality, and human rights offers a solid foundation for addressing the ethical challenges posed by AI. By remaining steadfast in these principles, we can ensure that AI serves the common good, advances human flourishing, and aligns with Christian values.

AI is not just a tool for innovation—it is an opportunity to live out our values in new and meaningful ways. As we navigate this technological frontier, let us remember Micah 6:8: "He has shown you, O mortal, what is good. And what does the Lord require of you? To act justly and to love mercy and to walk humbly with your God." Our approach to AI should reflect these values—justice, love, and wisdom—ensuring that technology enhances humanity without overshadowing the relational and spiritual aspects central to our faith.

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 41

41

3/26/25 11:16 AM

National Co

Legacy Leade

Atlanta | Augus

Renaissance Concourse Atl One Hartsseld Centre Parkwa

www.sclcconvention SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 42

3/26/25 11:16 AM

Convention

dership Love

gust 14-17, 2025

urse Atlanta Airport Hotel Parkway | Atlanta, GA 30354 Purchase Tickets Here:

tion.com

@nationalsclc SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 43

43

3/26/25 11:16 AM

SCLC National Magazine/Spring 2025 Issue

Spring 2025.indd 44

3/26/25 11:16 AM