A Reflection on The Spartanburg County Foundation Brand One of the defining characteristics of The Spartanburg County Foundation is innovative leadership. It stems from the Foundation’s rich history of innovation – from its creation in 1943 as the state's first community foundation, through decades of countless investments in technology and philanthropic innovations. ORIGINS OF THE LOGO
Brand Evolution
A Reservoir of Giving Ì Learn more about our history at www.spcf.org
The Spartanburg County Foundation | 2020 Annual Report
“Let’s rejoice that we live in a community that places such a high premium on giving.”
Jim Barrett President of The Spartanburg County Foundation, 1985 - 1997
During the 1950s, The Spartanburg County Foundation adopted a "reservoir" to illustrate the functions of a community foundation. Founder Walter Montgomery drew upon the engineering innovations of the day by stating, "As truly representing the functions of a foundation… as the great dams and power plants that cover our land, and the impounded waters flow through the turbines… so the impounded contributions, small and large, in the reservoir of benevolent funds flow into the channels of county needs through the gates of education, health, recreation, and welfare." The Foundation's logo was inspired by this metaphor, using a fountain to symbolize the "flow of benevolent funds" into the Spartanburg community. While this historical reference continues to serve as an important reminder to the Foundation, its origins have become less known to the community at large.
LEGACY LOGO
EVOLVED LOGO & VARIATIONS
2021 will see the introduction of a new brand system for the Foundation, designed to be more flexible with today's myriad of communication methods.
EVOLVING THE BRAND In this spirit of heritage and innovation, 2021 will see the introduction of a new brand system for the Foundation. This collection of brand elements and materials will help establish more cohesive and flexible communications from the Foundation as we continue to innovate and evolve. The most prominent feature of the new brand system is an evolution to the Foundation logo. This refreshed logo has been thoughtfully designed to retain an unmistakable connection to the Foundation's heritage while providing more clarity and flexibility for today's wide variety of outreach. More importantly, its many variations will prepare us for unknown uses that are yet to come in the future. For over 75 years, The Spartanburg County Foundation has evolved, innovated, and adapted to the community's needs. Despite those many changes and challenges, the Foundation has – and always will – remain focused on being a philanthropy catalyst that serves our community as both a fiduciary and community leader. We believe this new brand system will provide a meaningful reflection of those efforts for years to come.
Brand Evolution
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