Scan Magazine | Design Profile | Porsgrund Bad
We spend more time than we think in the bathroom. Porsgrund aims to make those everyday moments as good as possible.
A bathroom with brains Everyone makes mistakes, but doing so while renovating your bathroom can turn out to be very costly. By choosing Porsgrund’s trusted bathroom solutions, which combine tradition with intelligent innovation, your important investment in home and hygiene will be in safe hands. By Eirik Elvevold | Photos: Geberit
Countless Norwegians have grown up with an iconic anchor logo on their toilet or sink. If you spotted the small anchor, it only meant one thing: the porcelain had been produced in the factory Porsgrunds Porselænsfabrik in Porsgrund. Because the factory was established way back in 1948, the well-known logo often gave immediate associations to quality and tradition.
ing strong – now with a logo made from two drops of the essential elements water and earth. The company’s insights into Norwegian bathroom preferences nowadays results in state-of-the-art porcelain and shower solutions for modern homes, while the reputation of trust and tradition has remained among consumers and plumbers alike.
Today, porcelain production has been moved abroad, but Porsgrund is still go-
“Porsgrund is constantly inventing new solutions, but people know what they get
20 | Issue 96 | January 2017
Innovation with a solid foundation
in terms of quality. Safe technology and readily available spare parts are paramount in the bathroom business, because water leakage, for instance, is so expensive. That’s why plumbers, who are used to thinking of the future, often recommend our products,” says Porsgrund’s market coordinator Anne Ersnes. Porsgrund’s recent inclusion in the multinational Geberit Group – a European leader in the field of sanitary products – has given them a new headquarters and an even stronger regional presence in the Norwegian market. Working within the global Geberit structure has also led to strengthened cooperation among the Nordic countries. “Us Nordics have so much in common, but the Finnish taste in design and colour stands out the most.
Promoting Brand Scandinavia. Featuring interview with Linnea Larsdotter.