Scan Magazine | Wellness Profile | Raunsborg ApS
Skin products for modern witches and wizards Picking the right skin care product can sometimes seem like a daunting task, especially when you are faced with thousands of products all claiming to rejuvenate, revitalise and repair your skin. Raunsborg has chosen to simplify skin care with a few excellent products that go back to basics. By Josefine Older Steffensen | Photos: Raunsborg ApS
“I worked in the fashion industry for 20 years, and getting someone ready for a shoot was always such a hassle with all the lotions and creams. The process was unnecessarily complicated and I wanted to do something about it,” says Jim Lyngvild, founder and co-owner of Raunsborg. 28 | Issue 95 | December 2016
A book from 1648 and technology The first thing Lyngvild did was buy Flora Danica, a book written in 1648. Flora Danica is an encyclopaedia of Danish flora and fauna, describing their healing and medicinal powers. “I always bring my Nordic cultural heritage to any project I
do, and this book provided the perfect foundation for the products,” he says. “The book is fantastic and is based on the knowledge that so-called witches had of their natural environment. It even mentions that you shouldn’t inhale the smoke from the tobacco plants. I wanted to use this ‘witchcraft’ in my products and go back to basics.” To create the products, Lyngvild entered into a partnership with Plum A/S, a company with over 45 years’ experience of creating skin care products. Lyngvild and
Promoting Brand Scandinavia. Featuring interview with Swedish skiing ace Charlotte Kalla.