Scan Magazine | Special Theme | Nordic Cuisine Special
An exclusive and authentic experience Do you want to drink quality wines from small, foreign wineries while enjoying local tapas specialties at affordable prices? Lundgren V.I.P. makes the impossible possible with a unique concept where you only pay for what you drink. By Nicolai Lisberg | Photos: Lundgren V.I.P.
With around 250 different bottles of quality wines, there is literally something for everyone. Since the opening of the first store in Vesterbro, Copenhagen, in 1999, Lundgren V.I.P. has made it their ambition to offer their guests an extraordinary experience where they can taste several different quality wines without having to worry about the price, because all wines are sold at retail prices. “The idea is that you only pay for what you drink. Often, if you are a group of four people, there might be one who only likes 30 | Issue 91 | August 2016
by Jacob Christensen. Together with Kenneth Lundgren, they also import and sell all the wines you can taste in the restaurants online.
The taste of authenticity to drink white wine. Usually, you’ll then have to pay for an entire bottle, but our concept is that you can try all the wines you want, which means you can have a Chardonnay, Riesling, Sauvignon and a Moscato and still only pay for what you have been drinking. So if you drink a fifth of a bottle that costs 250 Danish kroner, you only pay 50 Danish kroner,” explains Kenneth Lundgren, who is the manager at the Lundgren V.I.P store on Bagerstræde in Vesterbro, Copenhagen. There is also a branch in Gothersgade in central Copenhagen, which is run
Lundgren and Christensen carefully select all the wines and they find most of them through travelling and visiting wineries themselves. “We started travelling to Tuscany and Verona, where we found small wineries the size of a handball court. Some of them only produce 3,000 to 6,000 wines a year and we only buy their best-quality wines. You won’t be able to find the wines we serve cheaper online, so this way we can assure our guests that they get an exclusive experience that they otherwise would only be able to get by visiting the wineries themselves,” says