The future in home appliance design is in digitalisation and smart products, according to Electrolux.
Swedish home appliance designer, creating remarkable consumer experiences It started with vacuum cleaners. Today, Electrolux is the multinational home appliance manufacturer that is leading the way for a more enjoyable, sustainable future. By Linnea Dunne | Photos: Electrolux
“The future is in digitalisation and smart products,” says Thomas Johansson, design director at Electrolux. “Things like remotely controlled kitchen appliances, downloadable cook books that interact with your oven, refrigerators that order milk from the local shop, washing machines that can check what you’ve loaded it with and let you know that a 40 | Issue 90 | July 2016
red sock slipped in with the whites – that kind of thing.” It sounds crazily futuristic, but if anyone would know what the future of home appliances has to bring, it would likely be a design director of the Swedish multinational that is consistently ranked the world’s second-largest home
appliance manufacturer. Perhaps your favourite brand is AEG, Zanussi, Volta, Elektro Helios, or Frigidaire; the list goes on, but the parent brand is the same: Electrolux.
Putting user experience first The company, headquartered in the Swedish capital, was originally born out of a merger of Lux AB and Svenska Elektron AB, the vacuum cleaner being the common denominator. As the organisation approaches its 100th anniversary, it runs with annual revenues of more than 120 billion SEK
