More heat for the money Quality, innovation and efficiency. These are some of the keywords behind Solamagic Scandinavia’s offering of the best heater systems on the market, explaining how the company has been able to grow so rapidly over the last few years. By Nicolai Lisberg | Photos: Solamagic Scandinavia
Since Solamagic Scandinavia became a member of the Solamagic Group back in 2013, it has been the utterly clear philosophy of the company to deliver the most high-quality and innovative heaters on the market. That is one of the reasons why every single product is tested before
82 | Issue 87 | April 2016
it leaves the factory. It is also why the company is the only one of its kind with quality approval from TüV, the highest recognition you can achieve. “The first step to success is to create a product that’s outstanding in every possible way. Nothing is left to chance when we construct the Solamagic heaters,” explains Peter van A. Bjerke, CEO of Solamagic Scandinavia. “All the components we use are carefully selected to make sure that the heaters are not only functional, but also look good. We want our customers to have a product they can and want to use for many, many years to come.”
Last year Solamagic produced in the region of 60,000 to 70,000 units and experienced a 50 per cent increase in their Scandinavian turnover – an achievement they expect to repeat in 2016. Financially friendly In order to secure the quality, all of Solamagic’s products are produced in Germany. If you are not satisfied with the heater – contrary to the expectation – you can exchange it for free within the first 30 days in any store in Scandinavia. “That’s how much we believe in our products,” says Van A. Bjerke. Besides offering state-of-the-art design and functionality, the Solamagic heaters are more financially friendly than most of the competitors on the market. For instance, they start omitting heat immediately after you flick the switch, so there is no annoying warm-up phase and no