Scan Magazine, Issue 87, April 2016

Page 44

Photo: Foto Norden

An oasis of inspiration On one of the buzzing streets of Grunerløkka, among vintage shops and local coffee bars, you will find Mitt lille hjem (My little home), a shop with a special, welcoming atmosphere where you will always be greeted as a friend. By Vilde Røssland | Photos: Gitte Boge

The shop has been a phenomenal success ever since owner and founder Julie Ann Seglem opened its doors in 2010. Her secret? “Hard work and the ability to always keep evolving,” she says. She is constantly on the lookout for new trends within both interior and fashion design, and her love for redecorating the shop makes for a more interesting experience. “I’m thrilled to go to work every day, knowing that my customers appreciate all the hard work we put into the shop,” Seglem says. The shop offers a perfect mix of exciting brands, almost exclusively Scandinavian, of fashion, leather bags and accessories, including Hogst, a brand developed 44 | Issue 87 | April 2016

by Seglem herself along with her father Arnold Seglem.

Hogst: raw, simple elegance Shortly after opening the shop, as another surge of creativity came over her, Seglem sat down with her father and started working on a new idea. Combining the creatives’ love of Norwegian nature and its purity with the desire to create something beautiful out of what was already on the doorstep of young Seglem’s childhood home in Lyngdal, the Hogst brand was born. After her father cuts the trees down and dries them for seven or eight months, the producers behind the brand can get started with the most exciting part of the job: the actual design.

As early as 2010, the pair decided to start selling a selection of handmade products in the shop, and shortly after Seglem knew that the demand was great and her customers loved the raw and simple elegance of Hogst. Yet it was not until 2015 that the father and daughter developed it into a fully-fledged brand with a complete collection and a strong focus on lamps. What started out as a couple of lamps with naked bulbs and a few magazine holders soon grew to become a full collection with a variety of lamps, dish drying mats, tea light holders and other bits and bobs. The collection is 100 per cent Norwegian, boasting unique products handmade by a family with a sincere love for what they do, welcoming you with open arms into your little home. For more information, please visit:

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