2_1_ScanMag_80_Sep-Oct_2015_Q9_Scan Magazine 1 15/09/2015 19:40 Page 114
Scan Magazine | Conference of the Month | Iceland
Conference of the Month, Iceland
The power of nature to unleash your full business potential With its solid infrastructure and nature at every turn to inspire creativity and innovation, Reykjavík is a premier meeting destination for business travellers. By employing the resources and know-how of Meet in Reykjavík Convention Bureau, your next conference, meeting or event is guaranteed to be an unforgettable experience.
reau is ready to help you discover everything the northernmost capital has to offer.
proach, and business travellers may find they could learn something from the local mindset. “We Icelanders have a real can-do attitude,” enthuses Laxdal. “We live by the motto ‘þetta reddast’, or ‘it will all work out okay’, meaning we embrace a challenge and, thanks to relatively little red tape and our professionalism, are able to accomplish many difficult tasks.”
Solid infrastructure you can depend on
Innovate while indulging your soul
“Not many people realise just how modern Reykjavík is,” says Brynja Laxdal, director of marketing at Meet in Reykjavík. “We have everything you’d expect from a capital city – shopping, restaurants, buzzing nightlife – but on a smaller, easier-to-navigate scale. The city centre is safe, clean and hasslefree.”
These days, businesses are increasingly looking for ways to incorporate the notion of wellness into their conferences, meetings and incentive programmes. “Research has shown how much of an influence our surroundings have on our wellbeing,” explains Laxdal. “Nature has the power to invigorate us and increase our ability to pay attention during meeting sessions. Through exposure to nature, the mind is able to rest, relax and revive.”
By Stephanie Lovell | Photos: Harpa & Nature
Ash spewing from unpronounceable volcanoes and scorching geothermal water shooting out of the ground are just some of the images that come to many peoples’ minds when they think of Iceland. Yet, what they may not realise is that there is a vibrant and cosmopolitan urban centre nestled in the midst of all these natural wonders. Reykjavík boasts a variety of modern meeting facilities and lies midway between Europe and North America, making it the ideal venue for a successful international business event. Serving as your connection to a wide range of Icelandic planners and suppliers, Meet in Reykjavík Convention Bu-
114 | Issue 80 | September 2015
The friendly locals, most of whom speak fluent English, are incredibly easy to ap-