Scan Magazine, Issue 79, August 2015

Page 54

2_1_ScanMag_79_August_2015_Text.qxp_Scan Magazine 1 06/08/2015 16:24 Page 54

Scan Magazine | Special Theme | Made in Finland

Guilt free delights from the North Do you recognise that nagging feeling when the hours from lunch until dinner are simply too many and your tummy is yearning for a little snack? Rather than giving into the guilty pleasures of chocolates and biscuits, indulge in FINN CRISP’s healthy and tasty and completely guilt-free rye crispbreads. By Helene Toftner | Photos: FINN CRISP

For most Nordic children, FINN CRISP’s crunchy rye breads have been part of their daily ordeal. Little did we know that the healthy snack would become one of the hippest things ever a few years down the line. While providing an added extra to a healthy diet, it is also a much loved snacking option with its rich taste. With only 22 calories in each crispbread, they can be enjoyed without any hint of a bad conscience. FINN CRISP’s recipes are based on Finnish traditions dating back centuries. The brand was launched during the 1952

54 | Issue 79 | August 2015

Summer Olympics in Helsinki, and has since taken the world by storm. Sold in more than 40 countries worldwide, the UK being one of them, they will likely conquer the supermarket further in years to come. “We have been growing in many countries during the last years,” says Azaliya Sungatullina, brand manager at FINN CRISP. “More and more people are discovering our product.” While nutritionists around the world are alarmed by the obesity and unhealthy habits of current generation, there is an almost equally big focus on healthy and

clean foods in the western world. “I think more and more people pay attention to the healthiness of what they eat. FINN CRISP has many really healthy product attributes, and it also tastes really good,” says Sungatullina. An avid FINN CRISP eater herself, she knows what she is talking about. “I always have them on my desk in the office, and I don’t feel guilty eating them.”

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