2_1_ScanMag_79_August_2015_Text.qxp_Scan Magazine 1 06/08/2015 15:41 Page 34
Scan Magazine | Special Theme | Made in Sweden
A proud legacy for happy feet With 70 years in the shoemaking industry, Kavat sure knows how to make fantastically stylish and comfortable footwear. Eco-friendly, conscious and on point, there is no stopping this Swedish company which in recent years has expanded their business and production enormously in order to provide shoes that young and old alike can be proud to walk around in; whenever, wherever. By Astrid Eriksson | Photos: Kavat
Quality and sustainability are two words that run through the very core and essence of Swedish shoemaker Kavat. Love and respect for nature and the craftsmanship of creating beautiful and enduring leather footwear is in the company’s DNA. Preserving, not only the environment and planet, Kavat is also maintaining a 70-year old legacy that has, from the first Kavat shoe in 1945, been a champion of Swedish design and taste: simple, innovative and functional. No wonder so many children have taken their first steps in a pair of Kavat, and are continuing to wear the brand through all walks of life, as Kavat has also successfully launched updated versions of the original designs for women and men from the 1960's and 1970's eras. Knowing very well that the Earth’s re-
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sources are on loan from generations to come, Kavat (who produces roughly 300,000 pairs of shoes annually), will tolerate no shortcuts when it comes to nature and what it so gracefully provides. A large part of Kavat’s shoes are today certified with the EU Ecolabel, which guarantees the highest environmental and performance standards seen from a product life cycle perspective. Kavat’s heritage of shoemaking stretches over four generations. From its founder Ragnar Karlsson, to the modernised company we see today, focus has always lied on impeccable craftsmanship and sustainable fashion that can be worn for years. Wear and tear has no place here. The concept of quality leather and construction and the products’ ability to withstand the test of time is what has made Kavat a success in
the past and is what continues to motivate both customers and creators. A pair of Kavat shoes is not only feet fashion at its aesthetically finest; it is a product that has been produced with utmost care and respect for every aspect in the production, from the cow providing the leather, to consumers trying on a pair for the first time. Everything is accounted for, everything is traceable and everything is made with the greatest touch and afterthought in the business. Not only your feet will be grateful for a pair of Kavat’s; nature will thank you too.
Kavat is distributed in stores and online in more than 20 countries.
For more information, please visit: www.kavat.se
Promoting Brand Scandinavia. Featuring interview with danish actress Sidse Babett Knudsen.