2_9_ScanMag_75_April_2015_Text_Q9_MADS_Scan Magazine 1 07/04/2015 21:40 Page 51
Scan Magazine | Special Theme | Children’s Universe
ABOVE: In Kurtis, customers have found a stylish way to keep sun and disturbances away from the pram. TOP MIDDLE: Stellan Larsson and Anna Johanna Blom
The Swedish innovation: ‘Pram Curtain’ Kurtis ''Baby Peace'' pram curtain is the perfect tool for parents to help their baby settle and fall asleep anywhere. In a busy street, on the bus, when shopping, on countryside walks – simply in any situation you can imagine. By Astrid Eriksson | Photos: Kurtis
with an edge and not to see our customers as simply ‘parents’ but also individuals. We use the surface of the curtain for great graphic design and prints made by talented artists.”
Anna Johanna Blom and Stellan Larsson had their first child in 2007 which became the start of not only a new life as parents but also the idea of making a practical and fashionable alternative to the “putting-a-blanket-over-the-pram-hood” solution most parents use to block out sun or disturbances. Together they founded the company Kurtis, named after their son Kurt. After launching their first pram curtains in Sweden in 2008 they now sell them in over 20 countries worldwide. ''We are proof that if you have a good idea and you’re willing to work hard, it's possible to reach out and make a living out of it,” Larsson says.
Kurtis launch new collections every spring and are always working towards improving the functionality of their products. Their latest development is that the curtain now can be used as a sun canopy. “Our customers in south Europe in particular have been asking about this as it efficiently improves ventilation on hot days when the product is used as a sunshade,” Larsson says.
''Customers love our combination of practicality and fashion. It’s important for us to give our products a contemporary design
“Our curtains hang loose and provide a gap which allows good air circulation for the baby. The ring attachment enables
parents to slide the curtain sideways to easily adjust its position to get the coverage they need for their child. The curtain provides peace for the baby, who can, without disturbance, fall asleep in any given situation and environment.” Being a family business and maintaining the focus on quality and the love of the product has made Kurtis “Baby Peace” a must-have for modern parents, and their international presence is rapidly growing. “The quality is what gives us happy and loyal customers,” Larsson adds. Their European production uses 100 per cent GOTS certified organic cotton and both Anna Johanna and Stellan are proud to be independent actors in the market, providing a, to say the least, high-end product.
For more information, please visit: www.kurtisbaby.se
Issue 75 | April 2015 | 51
Promoting Brand Scandinavia. Featuring interview with moviemaking legend Lasse Hallström.