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2_9_ScanMag_75_April_2015_Text_Q9_MADS_Scan Magazine 1 07/04/2015 21:40 Page 46

Scan Magazine | Special Theme | Children’s Universe

Parents: you are not alone “Without my kids, the house would be clean and my wallet full, but my heart would be empty.” When we have children, our lives change: we step right into the children’s world and they step into ours. Nothing will ever be the same again – and how lucky! By Susanne Ståhl, editor of | Photos:

Anyone with children in their life knows that they sweep in like a whirlwind of love and chaos. Days get a different rhythm, priorities change, and new discoveries are made. And as the children grow, from that very first smile, the very first step, the first trip on the bike and the first night away from mum and dad, we adults grow. But it is not without growing pains. Suddenly you stand there, bewildered and uncertain, wondering what to do. How do other parents get their children to sleep at night? Are all families this stressed in the mornings? And what is that rash that has suddenly appeared? Today, luckily, you no longer need to stand alone with your concerns. For many parents, social media and the internet are like an extended arm and muchneeded support. The web is where we go for quick answers and to find out what

46 | Issue 75 | April 2015

others have done. And we share – both the good moments and the not-so-good. This interaction means an awful lot to many people, as we at have become aware. For the last ten years, is Sweden’s largest meeting place for parents and those expecting, and no issue is too large or too small to be aired here. The heart of the site is the forum, where visitors can find others in the same situation as themselves or ask one of the site’s experts a question. Nothing is deemed insignificant, silly or embarrassing – there is always someone who has experienced the same thing.

town. They stay in touch all the way to the big day, exchanging thoughts and experiences on our forum, and as their eagerlyawaited baby arrives, it continues. Some become friends for life and stay in touch for many years, as one mother wrote to another: “Enjoy the time the baby wants to be in your arms all the time and sleep on top of you, because it doesn’t last long. Since I had my son, I feel like the happiest person in the world – no one can make me laugh the way he does!”

A part of Modern Women Media. Modern Women Media is the owner of some of Sweden’s leading websites for women between 16-40 years old. We build bridges between brands and women through our various digital platforms, which combined reach out to approximately two million

Thousands of posts are shared on the Familjeliv forum every day. Many visitors find the site when they have just had a positive pregnancy test and find other expectant couples who are due around the same time, sometimes even in the same

unique visitors each week.

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Scan Magazine | Issue 75 | April 2015  

Promoting Brand Scandinavia. Featuring interview with moviemaking legend Lasse Hallström.

Scan Magazine | Issue 75 | April 2015  

Promoting Brand Scandinavia. Featuring interview with moviemaking legend Lasse Hallström.