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2_9_ScanMag_75_April_2015_Text_Q9_MADS_Scan Magazine 1 07/04/2015 21:43 Page 105

Scan Magazine | Business Profile | Cekura

And, for the people who might be worried that a privately owned company might be less reliable than a public service, Danielsen assures us that the contrary is the case: “Of course our ambition is to prove that fulfilling a need in society can lead to a successful business, but it also entails a great responsibility. Our business offers a very serious product, and when we talk about our clients, we talk about people with great needs and that means that we have to have a 100 per cent success rate. The fact that we are a commercial company just means that the standards are even higher; we cannot make mistakes or not answer a call – and our ratings show that we don’t.”

One of the products Cekura offers is a ‘Safemate’, a small, splash-proof device that clients can clip onto their clothes and take everywhere, even in the shower. With one touch, the device, which has an inbuilt GPS and SIM card, will put its wearer in contact with Cekura’s help centre where health professionals will be ready to help with anything from calling assistance, giving directions, or offering reassurance and comfort. The Sekura Safemate subscription (P40 per month) covers a 24/7 service and includes all services – meaning that clients will never experience any unpleasant surprises in the shape of extra bills etc.

the right help at the right time, and we stay with them until the situation is resolved. But we also help with more everyday tasks such as getting out of bed or arranging an appointment with their doctor. In that way we can make sure that situations do not escalate,” explains Danielsen, who is also a member of the charity Make-A-Wish’s Advisory Board.

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Easing the burden That the need for a system like Cekura’s already exists is evident from the rapidly growing number of private clients signing up for the company’s services. But Cekura is also working with the public sector to explore how its system can help lessen the burden within public health and elderly care sectors. In the municipality of Odense, Denmark, the company is working to see how its products can make people less dependent on the public sector. “People might call in because they had a fall and cannot get help or they might be worried that they did not take the right medication. We make sure that they get

Issue 75 | April 2015 | 105

Profile for Scan Group

Scan Magazine | Issue 75 | April 2015  

Promoting Brand Scandinavia. Featuring interview with moviemaking legend Lasse Hallström.

Scan Magazine | Issue 75 | April 2015  

Promoting Brand Scandinavia. Featuring interview with moviemaking legend Lasse Hallström.