Scan Magazine | Issue 59 | December 2013

DECEMBER 2013 ISSUE 59 PROMOTING BRAND SCANDINAVIA

MARGARET BERGER – THE NORDIC SILVER FAIRY ROCKET SCIENCE ON A SHOESTRING CHRISTMAS IN COPENHAGEN AFTER AALTO – FINLAND’S FINEST

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Scan Magazine | Contents

Contents COVER FEATURE

8 20

8

46

Margaret Berger Pretty Scary Silver Fairy was the title of her second album, but the Norwegian electro-pop star who disappeared for seven years only to make a comeback through the most unexpected of mediums, the Eurovision Song Contest, is far from scary. As Karl Batterbee finds out, she is refreshingly honest and ready to take on the world.

51

Business women doing good There are as many reasons to start a business as there are entrepreneurs, but this month’s featured business owners have something in common: an urge to do good. While children’s clothes shop owner Linn Brynildsen is keen to help parents on the rollercoaster that is having children, jewellery designer Mai Manniche of JEWLSCPH wants to inspire women and, simply, save the world.

78

To the moon and back Call it democracy gone mad, but Copenhagen Suborbitals is the Danish rocket science start-up that wants to make going to space affordable. Needless to say, we had to talk to them. Then we opted for a Danish amusement park that doubles up as a jungle zoo and flower park, and a Norwegian estate agent that helps you buy property abroad – just for good measure.

SPECIAL THEMES 20

We may be biased, but we would like to suggest that if you have not experienced Christmas in Scandinavia, you have not experienced it at all. This month’s Christmas in Copenhagen theme may or may not convince you, but either way, it is certain to put you in the mood for a cup of mulled wine or two and make you turn those carols up to eleven.

40 64

Christmas in Copenhagen

30

A taste of Sweden Five years ago, Sweden’s Minister for Rural Affairs, Eskil Erlandsson, launched his vision for Sweden as the new culinary country. This month, he introduces Scan Magazine’s special theme about all the gorgeous tastes of Sweden, and it brings you everything from vendace roe and filter coffee to whisky and cider cocktails.

Danish Industrial, Graphic & Product Design From a lithographic stone printer dating back to 1890 to an advertising campaign bold enough to raise more than one eyebrow, these design companies offer services both ground-breaking and traditional, visually pleasing and culturally significant. But as rector of Kolding School of Design, Elsebeth Gerner Nielsen, says, Danish design is about more than products; in fact, it may well provide an explanation for why Danes are among the happiest people in the world.

SPECIAL FEATURES 16

Made in Norway As Monica Mæland, Norway’s Minister for Trade and Industry, says, Norway is a little, big country of innovation: little in that no real business growth worth celebrating will ever take place without expansion beyond the country’s borders, but big in the sense that said borders encompass such a breadth of nature and huge amount of space. 23 Norwegian businesses told Scan Magazine why business is booming.

DESIGN 13

Finnish Design Think Finnish design is all about Alvar Aalto and Marimekko? Think again. One in four jobs in Helsinki is design-related, so the country’s design history is still being written. Scan Magazine met with today’s Finnish designers to find out what is new.

BUSINESS 94

Bringing Porvoo to your phone and Sweden to London In addition to our regular keynote and guest column, this month’s business section provides tourists in Finland with an invaluable mobile tool and London-based music fans with the perfect way to kickstart Christmas.

For annual Christmas lunches and Lucia processions, go straight to the business calendar.

CULTURE 106 Saying Ja Ja Ja to festivals Having spoken to the organisers of the Tromsø International Film Festival to get a sense of what is to come, Scan Magazine headed to the Roundhouse in London’s Camden Town for two days of full-on Nordic festival fun, talking to the headliners, tasting the food, and getting lost in the music…

REGULARS & COLUMNS 12

We Love This | 14 Fashion Diary | 86 Hotels of the Month | 91 Restaurants of the Month | 98 Humour

99

News | 100 Attractions of the Month

Issue 59 | December 2013 | 3

Scan Magazine | Editor’s Note

Dear Reader, I don’t know about you, but I am going all in: I am a helpless Christmas fanatic, and I had stocked up on glögg, ginger biscuits and saffron long before we even started working on this issue. At this point, there is no denying it: Christmas is here.

I am looking forward to returning to Sweden for Christmas after spending two consecutive festive seasons in London, and I am very excited about showing my son for the first time what a real Scandinavian Christmas is all about, but if you have yet to experience it, head straight to our special Christmas in Copenhagen theme for inspiration. Expect the smell of hot mulled wine, the glow of amusement parks covered in fairy lights, and plenty of museums and exhibitions to convince you that, indeed, ’tis the season to be jolly.

It is also, naturally, the season to consume copious amounts of delicious ham, pickled herring, Julebryg, and snaps, so we decided to tease our tastebuds with a whole heap of features about the lovely tastes of Sweden: think Sweden’s only gin distillery, vendace roe and salmon from the very north, and of course sweets and some good old filter coffee for afters.

Finally, the festive season offers jingle bells, old number-ones and the odd traditional hymn, and we have covered all angles.

London-based Scandinavians, find out in the business section about Christmas From Sweden, a musical celebration in Cadogan Hall on 23 December, also known as Little Christmas Eve (we Scandinavians are all about the eve thing, you know), and then rush to get your ticket. Luckily for those of you too far from London to make it, our cover songstress, Margaret Berger, is back making music – and it is oh so sweet, as our dear Scandinavian music expert, Karl Batterbee, reveals.

Speaking of which, did you know that Nina Persson from The Cardigans and A Camp is about to release her first solo album?

I didn’t until I read Mr. Batterbee aka Scandipop’s latest column.

Now there is an unbeatable Christmas present if I ever saw one.

Ladies and gentlemen, 2014 is going to be a very good year indeed.

Linnea Dunne Editor

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Scan Magazine | Contributors

Regular Contributors Linnea Dunne (editor) has been working as a freelance writer for almost fifteen years, contributing to Scan Magazine since 2010. A fan of coffee, politics and folk music, she is Swedish born and bred but now lives in north London.

Mette Lisby is Denmark’s leading female comedian. She invites you to laugh along with her monthly humour columns. Since her stand-up debut in 1992, Mette has hosted the Danish versions of “Have I Got News For You” and “Room 101”.

Swedish Sara Schedin is a freelance writer with a degree in journalism from City University London. She moved here in 2006 and is currently covering Scandinavian culture in the UK.

Kjersti Westeng moved from Norway to London to study journalism. She now finds it impossible to leave, despite having finished university two years ago. From 9 to 5 she works in PR, but in the evenings she writes her blog and plans her next holiday.

Julie Lindén is half Swedish and half Norwegian, and came to London two years ago to pursue a degree in journalism and creative writing at Kingston University. When she’s not busy studying, she is travelling the globe, learning new languages and planning novels to be written.

Hannah Gillow Kloster is a Norwegian freelance writer who came to London to study English literature on its home turf. With a BA from Royal Holloway under her belt, she is currently pursuing an MA in Digital Humanities in Chicago, combining her two favourite things: literature and the internet.

6 | Issue 59 | December 2013

Maria Smedstad moved to the UK from Sweden in 1994. She received a degree in Illustration in 2001, before settling in the capital as a freelance cartoonist, creating the autobiographical cartoon Em. She writes a column on the trials and tribulations of life as a Swede in the UK.

Magnus Nygren Syversen is a Norwegian freelance journalist, who graduated from Middlesex University with a BA in Journalism & Communication in 2010.

Having left London and relocated to the other side of the world, he is currently doing his MA at Deakin University in Melbourne, Australia.

Karl Batterbee is devoted to Scandinavian music and knows exactly what is coming up in the UK. Apart from writing a monthly music update for Scan Magazine Karl has also started the Scandipop Club Night and its corresponding website: www.scandipop.co.uk.

Rikke Oberlin Flarup is a Danish freelance writer and publisher with a passion for thick novels and DIY zines. Still a newcomer to London, she spends her free time exploring the city's hidden gems.

Inna Allen is a freelance writer, translator and photographer whose passions lie in all things art and design. She moved to the UK from her native Finland in 2001 and has since developed a chronic yearning for sauna.

Julie Guldbrandsen is Scan Magazine’s fashion and design expert; she has worked in the fashion industry for more than 10 years. Besides, Julie has a BA in business and philosophy and has lived in Copenhagen, Singapore and Beijing before settling down in London.

Having travelled much of the world, Signe Hansen, MA graduate in Journalism and previous editor at Scan Magazine, is now back freelancing in London, where she writes on everything Scandinavian and her main passions: culture, travel and health.

Julie Bauer Larsen is a 29-yearold journalist specializing in corporate communication. In her current day job she combines her professional skills with years of experience as a volunteer on numerous projects for the Red Cross and other organisations.

She’s passionate about incredible India, fantastic food and new novels.

Ingvild Larsen Vetrhus is a Norwegian freelance journalist and media researcher who moved to London in 2007 to study journalism and international relations.

She is still based in the UK, where she has written for local newspapers, specialist magazines and African affairs publications.

Cecilia Varricchio is a Swedish freelance writer and translator who moved to London in 2009.

Before moving to London, she spent more than nine years in different countries outside Sweden, including five ears in Italy.

She has a strong passion for writing since her childhood years.

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Back by popular demand!

Christmas From Sweden 23 December, 2013, 7 pm Cadogan Hall, 5 Sloane Terrace, London, SW1X 9DQ Proverbial Nordic cool makes way for traditional Nordic warmth as Sweden welcomes London to a concert for lillejulafton, ‘Little Christmas Eve’ Performers include: Hanna Husàhr, soprano; Carl Ackerfeldt, baritone; Henrik Måwe, piano; Linnea Ericsson, dancer/choreograpy; Mats Lidström, cello; Sofia Nyblom, presenter; with musical guests and a secret guest star More details about all the artists and the musical programme can be found on www.christmasfromsweden.com TICKETS: £28, £24, £18 and £12. Children under 16 years old, £12 BOX OFFICE: 020 7730 4500 or online via www.cadoganhall.com

”Recommended” – Time Out Photo: Lola Akinmade Åkerström/imagebank.sweden.se

The Christmas From Sweden concert is presented by From Sweden Productions in close collaboration with Anglo-Swedish partners and sponsors including the Embassy of Sweden in London, Vinterfest, Santaworld, Anglo-Swedish Society and TotallySwedish.

Scan Magazine | Cover Feature | Margaret Berger

8 | Issue 59 | December 2013

Scan Magazine | Cover Feature | Margaret Berger

Margaret Berger Silver fairy Margaret Berger is the rising Norwegian electro-pop star who seemingly inexplicably vanished, before returning, after a sevenyear hiatus, with a bang at this year’s Eurovision Song Contest. Scan Magazine caught up with the frankly not so scary silver fairy to find out what has been brewing.

By Karl Batterbee | Photos: Pål Laukli

In the middle of the last decade, with Sweden’s Robyn yet to stage her glittering comeback prompting a hundred imitators, and with Denmark’s Medina still privately honing her craft before the impending explosion of her music, we were all looking to Norway to provide us with our muchneeded fix of Scandinavian produced electro-pop – a.k.a. the finest brand of electropop there is. There was Röyksopp of course, the leaders in their field; and also Annie, another one who crossed over to UK chart success and critical acclaim. And then there was a young newcomer in the game: Margaret Berger from Trondheim, who released her debut album Chameleon in 2004, but who really got people listening – and perhaps even more importantly, talking about what they had heard – with her second album Pretty Scary Silver Fairy in 2006. With astonishingly well-produced electronic pop gems such as Samantha, Robot Song, and Will You Remember Me, it earned her wide acclaim and cemented her native Nordic region’s reputation as being at the forefront of feeding pop fans this kind of music – pre-empting Robyn’s own stratospheric return, and all that has happened since.

Then she disappeared for seven years with no explanation, before launching her own comeback this year via the most unexpected of mediums. Scan Magazine caught up with the elusive singer to get some answers, and to ensure that she will not disappear for another seven years.

was already well-known to many of the pop fans who invest in the music of the Eurovision Song Contest beyond one night per year. Besides, I Feed You My Love, which she competed with, was very much a Margaret Berger song – not a song written specifically for Eurovision.

Nothing to lose

Still, did she have any trepidation about entering a competition like the Eurovision? Even a successful result there can finish a career at worst, and at the very least close quite a few doors for an artist.

“You know, I actually didn't feel like I had anything to lose,” says the singer. “Sticking your head out is a risky game anyway, but I would rather regret something I did, than something I didn't.” Margaret is refreshingly honest in her feelings about just where her career was at before the Eurovision journey came along: “I went from being not-so-popular to having my inbox, phone and Facebook just packed with different offers from all over Europe,” she says, frankly. And when asked what her highlight of 2013 was, she echoes that sentiment. “I think it has to be the performance in Florø during Melodi Grand Prix (the Norwegian national final for Eu-

Margaret Berger has thus far book-ended her career by participating in two highprofile music competitions, both with a certain level of unfavourable stigma attached to them. She shot to fame competing in the second series of Norwegian Idol in 2004, finishing second. And this year, she was given her widest international exposure to date when representing her country at the Eurovision Song Contest, finishing fourth and giving Norway its best result since they won the contest in 2009.

Yet she is lucky enough, and certainly unique enough, to be an artist who can escape the often negative connotations of either of the shows. She had lost the Idol tag in Norway within the two years that took her up to the release of her second album, and thanks to the international cult following earned through that album, she

Issue 59 | December 2013 | 9

And now comes the music. I Feed You My Love has just been signed for a release in the US on the back of its reception in Europe. And on this continent we recently got Human Race as its follow-up single, which was equally well-received by music critics and pop fans alike. Both songs belong to the same electro-pop genre that won Margaret Berger her fan base the first time around, although these new tracks are a little grittier, at least in terms of production.

Berger’s third album, New Religion, is due for release in early 2014. Are I Feed You My Love and Human Race indicative of what it will sound like? “Those two songs are a bit darker than the rest of the album.

There is a lot of humour and playfulness throughout, that maybe isn't represented very well by the singles. It's my previous album’s older, dirtier, and more mature big sister.” And after a successful rejuvenation in 2013, her only wish for 2014 is to take her music global. “I would love to play some more shows outside of Norway and release my album in the UK, the US and throughout Europe – hopefully all over the world.”

Exotic when it comes to melodies

rovision). That made me realise that your life can change in three minutes. If you make it happen.”

You have to earn being an artist Finding her music career at the nothingto-lose stage arguably came about as a result of what from the outside looks like an extended period of inactivity. With seven years passing between Pretty Scary Silver Fairy and I Feed You My Love, one wonders what took her so long. “I have actually worked really hard, taking more control over my own career, and writing more and more of everything, the melodies and lyrics myself. But getting good at that also takes time, so even though I had a lot of music, releasing it proved a bit difficult, because I couldn't find partners who believed in me.” Ad-

10 | Issue 59 | December 2013

mirably though, she holds no resentment towards the lack of record label support that she encountered: “It's not a human right to be an artist, you have to earn it. So I am thankful for my journey as it has taught me to be humble, grateful, and to work hard.” In fact, it turns out that those seven years of apparent downtime were all filled with creative endeavours elsewhere in the music industry. “I worked as music selector at NRK P3 (Norway’s biggest radio station), and as a regular DJ with the popular club concept Cloudbusting. Plus I worked with developing a good base for songwriters in Trondheim, for the organisation Trondheim Calling Song: Expo. The camp we have there is actually the biggest songwriting camp in the world. And then of course I’ve been writing music for myself and others.”

Luckily for Margaret, she has got herself a good head start on having her music heard across the world. Even just based on where she comes from, a large global audience will automatically be receptive to what she has to offer, such is the current legacy that Scandinavian songwriting talent has earned for any artist coming out of Norway, Sweden, and Denmark. “I think it is a matter of seeing what others can do, and inspiring each other to be better,” says Berger about the Scandinavian pop sensitivity. “Competition and drive in a healthy way is a good thing. We also have a sense of melancholia here in the Nordics. We’re exotic when it comes to melodies. Just listen to ABBA and a-ha – extremely melancholic.”

With seven years worth of exotic melodies on there, indeed we are all ready to convert to New Religion.

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Scan Magazine | Design | We Love This

We love this... …and we are making the most of this magical season by decorating our homes in a true Scandi-Christmas spirit.

Create an elegant and cozy Scandinavian yuletide atmosphere with soft colours, copper, natural materials and an abundance of candles.

By Julie Guldbrandsen

Give your Christmas tree a chic update by placing it in one of

Create wintry still lifes with candles and

these vintage style metal

branches. Use a copper tray like this lovely

planters by Bloomingville. £65.

piece by House Doctor. App. £93.

designvintage.co.uk

en.housedoctor.dk

Marble-coloured paper star with wooden

This grey felt cushion with deer embroidery

Add a little edge to your Christmas décor

pearl. App. £6. Paper garland. App. £8.50.

will add a soft touch of yuletide warmth to

with this light chain by House Doctor.

www.fermliving.com

the couch. £29.50. www.nordicbliss.co.uk

App. £69. en.housedoctor.dk

12 | Issue 59 | December 2013

Scan Magazine | Design | JEWLSCPH

A true gem of a role model Mai Manniche is a woman of many hats. She has studied economics and media science and worked as a communications consultant as well as internationally as a model – but there was never any doubt in her mind what her true passion was: designing jewellery.

By Linnea Dunne | Photos: JEWLSCPH

“I’ve always been fascinated by jewellery and gem stones,” says the Danish designer. “No matter what else I’ve done, this has always been what I’ve loved the most – so after selling jewellery to friends for a few years, I decided to go for it and set up my own business.”

der, but far from putting her off a career in business it only spurred her on. “Nothing or no one should have the right to oppress women. I am adamant to fight to encourage other women to follow their dreams too,” she says.

JEWLSCPH was founded in 2005 and has since grown to be adored throughout Denmark and beyond. An ambitions mind that moves fast in combination with a willingness to listen to the expertise of others is behind the rapid growth of the business, as is the close collaboration with brother and co-owner David Manniche. But as much as JEWLSCPH is a family venture, it is crystal clear that Mai is the driving force, the hardworking business woman without whom this business simply would not exist.

Manniche recalls being belittled and patronised in the past because of her gen-

From January, JEWLSCPH’s brand new UNITED necklace will be available in shops, made in support of Nanhi Chhaan, an Indian organisation empowering girls and women and fighting femicide. “Hopefully, it makes a difference,” urges the entrepreneur.

Win a JEWLSCPH ring!

For your chance to win a big, beautiful statement ring made with 1.45 carat single-cut diamonds, a big citrine and a small ruby stone in 14-carat gold and oxidised silver, just answer the following question: since what year has Mai Manniche been collaborating with the Danish Heart Foundation?

Business woman doing good “I speak very openly about being a business woman to encourage other women to set up their own thing,” says Manniche, who is now somewhat of a role model in the Danish business world. “I even created a special POWER sign, combining the symbols for woman, heart and peace, which I use in a lot of my designs.”

But Manniche’s urge to do good does not end there. JEWLSCPH has supported many a charitable organisation in its day, among them the Danish Heart Foundation. “This is very important to me,” she insists. “Both my parents are doctors, my father in cardiology. In working with the Danish Heart Foundation, I can help spread the word about the importance of staying fit and healthy.”

To submit your answer, please go to www.scanmagazine.co.uk/2013/11/winaring before 1 January 2014.

JEWLSCPH founder Mai Manniche works with the Danish Heart Foundation and other charities to give something back.

Photo: Signe Mørkeberg Sjøstrøm Make-up: bareMinerals / Karina Bredahl Hair: Zenz Organic Haircare

For more information, please visit: www.jewlscph.com Blog: maimanniche.dk

Issue 59 | December 2013 | 13

Scan Magazine | Design | Fashion Diary

Fashion Diary...

The festive season is in full swing! Celebrate in style with our pick of Scandi-cool party wear. As always, a little shine and sparkle will take your entrance a long way.

By Julie Guldbrandsen

Leopard print is high on our wish list and this statement jacket by Designers Remix

Find the epitome of Scandinavian chic

must be the ultimate leo buy. App. £1,130

functionality in this comfy sweater with sparkly sequins. Team with leather shorts and high stilettos. £90 www.secondfemale.com

Instead of a mini skirt, opt for a pair of leather shorts for an edgier look, like these from Designers Remix. App. £167

The perfect party dress by & Other Stories.

The architectural design and the gorgeous Beautiful midnight blue leather clutch by

glittering brocade fabric make it a real

Seduce in this pyjama style shirt by FWSS.

Decadent. App. £213

show-stopper. £95

We love the rich tone of red. App. £180

decadentcopenhagen.com

www.stories.com

fallwinterspringsummer.com

14 | Issue 59 | December 2013

Scan Magazine | Design | Mayamin

merino – and then put on a fleece before finishing off with a wind- and water-proof layer. This is temperature-regulating, moist-free Scandinavian style at its best!”

Tips like these and many more can also be found in the Mayamin community, which provides fascinating facts and scientific child development information to help you through the whirlwind that is life as a parent. “I want to help make things a little easier by providing quality clothing and parenting information all in one place,” says Brynildsen. Mittens, pretty dresses, pyjamas and breakdown-preventing advice – whatever the parent needs, the parent finds at Mayamin.

Passionate parenting the Scandinavian way Passionate about everything Scandinavian, Mayamin is an online shop full to the brim with beautiful, cool and chic Scandinavian children’s wear, also doubling up as an online community with practical tips on child development and parenting.

By Linnea Dunne | Photos: Mayamin

The name ‘Maya’ means dream and, in Norwegian, ‘min’ means my, and indeed, Mayamin was the dream for Norwegianborn Linn Brynildsen, a psychologist and fashion lover who, upon becoming a mother for the first time, realised that she could turn her two passions into a business venture. “I believe that happiness and development in children can be supported through positive psychology and great clothing,” she says. “Mayamin was created to provide both: informative and engaging parenting information as well as quality clothing.”

The brands hand-picked for Mayamin.co.uk all have one thing in common: they put children first. “Children should have freedom of movement, and style should go hand in hand with practicality and comfort,” says the founder. This, according to Brynildsen, sets Scandinavian clothes apart from the rest; out of respect for a lifestyle in tune

with nature, clothes are designed to be practical, durable, to really work – whatever adventure you may be on.

“Yes, of course I’m biased,” Brynildsen admits, laughing. “But there’s no denying that brands of the north have got it right.

During autumn and winter, you get unbeatable style combined with snugness, and when frost turns to spring, the kids can enjoy practical, gorgeous clothes for crawling, climbing and skipping.” Amongst the ingenious fashion features in the Mayamin collection are back or side zips, avoiding discomfort of zips by the chin; fun Dundelina dresses, full of surprises; and nightwear made of bamboo, sensitive to both skin and the environment.

Another Scandinavian top tip is layering up. “Less is more,” reveals Brynildson.

“The secret is to always wear wool next to the skin – not itchy wool, but soft wool like

Parenting Passion – Children’s Fashion Share your own experiences and be inspired to add to your parenting repertoire. Wrap your child in the comfort and beauty of Scandinavian clothing.

For more information, please visit: www.mayamin.co.uk

Issue 59 | December 2013 | 15

Scan Magazine | Feature | Rocket Scandi

Rocket science on a shoestring As Sir Richard Branson prepares to launch the world's first commercial spaceship, two Danish rocketeers test homemade spacecraft that could one day challenge Virgin Galactic.

By Ian Morales | Photos: Bo Tornvig

Only 500 people have ever been in space.

The next 500 will include future celebronauts like Justin Bieber, Ashton Kutcher, Brad Pitt and Angelina Jolie. Multimillionaires such as the Danish adventurer Per Wimmer have also signed up, but at £125,000 per seat, Virgin Galactic is unlikely to become a space enthusiast’s Ryanair.

Peter Madsen aim to send a person into space on a shoestring budget, possibly for about half the price of a Virgin Galactic ticket. “When you get down to business, rocket science is not rocket science,” says Madsen. “It’s about constructing a lot of parts from steel and aluminium, putting it together and flying it.”

So will the rest of us ever get further than cloud-gazing in the stratosphere? The ‘poor man’s’ dream of extraterrestrial travel will only be realised when the teething space tourism industry finds a way to slash development costs and banish its reputation as a financial black hole.

Scandinavian low-cost spaceflight One company that is demonstrating the possibilities of low-cost spaceflight is the Danish start-up Copenhagen Suborbitals.

Its founders Kristian von Bengtson and

16 | Issue 59 | December 2013

Kristian von Bengtson and Peter Madsen at the launch of their first successful test flight in 2011.

This bare-bones approach to developing spacecrafts using simple mechanical solutions is essentially amateur rocket construction, but at the highest level. The initiative is a non-profit endeavour crowdfunded solely by private and corporate donations from over 700 Copenhagen Suborbitals Supporters (CSS) across the globe. With a miniscule annual budget of about £62,000, the success of a launch relies heavily on an army of volunteers tinkering at its garage workshop in an abandoned shipyard.

“We know how we want our rocket built.

It’s the implementation that is the big job,” says Madsen. “To implement the design we need certified welders, electricians, painters, shipbuilders, people who can operate cranes, sailors, radio amateurs, and more.” Nuclear physicists, on the other hand, are not required. “Albert Einstein

Photo: Thomas Pedersen

was not a very good ship builder, nor did he know how to rivet or use a sewing machine. We need kilometres of sewing for parachutes.”

Aerospace science meets DIY submarine design Copenhagen Suborbitals was founded in 2008 with the mission of launching the two founders into space. Madsen had just built his third submarine, UC3 Nautilus, the world’s largest amateur-built submarine at the time, and von Bengtson, armed with a master's degree in aerospace science from the International Space University (ISU) in Strasbourg, had no idea what to do with his qualification.

“We met because Peter read about my idea of DIY-manned spaceflight in the newspaper,” says Madsen. “And so we started collaborating. The first plans were made onboard the submarine Nautilus.

Designing a DIY spacecraft inside a DIY diesel electric submarine felt good.” The two joined forces, with Madsen in charge of rocket engines and von Bengtson as lead spacecraft designer and flight director.

After building the 31-foot tall rocket HEAT 1X Tycho Brahe and a floating launch pad

called Sputnik, and tugging the platform into the choppy waters of the Baltic Sea in 2010, the first-attempt lift-off was thwarted by a component malfunction – a £9 hair dryer from the supermarket Føtex installed to heat a frozen liquid oxygen value lost power.

per, and perchorates and polymer resin replaced the black powder,” he says. In 1994, he upgraded from solids to liquid propellants. “That was a breakthrough in scale, power and efficiency. Unlike solids, liquid propellant rockets do not require special permits or present a legal problem.”

A 2.8-kilometre victory Undeterred by the hair dryer incident, Madsen and von Bengtson returned to the Baltic Sea the following summer to launch their first successful test flight on 3 June 2011. The upgraded HEAT 1X and its passenger, crash test dummy ‘Rescue Randy’, reached an altitude of 2.8 kilometres. Although lower than the 15-kilometre target, it was an impressive start. In 2012, the duo conducted a launch escape system test for the Tycho Brahe capsule, followed by the launch of their first guided rocket Sapphire achieving apogee of 8.5 kilometres in August 2013.

Madsen has come a long way from his childhood dreams, which inspired him to draw Saturn moon rockets at age 8. By 14, he started to experiment with rocket propellants. “My first rockets were propelled by black powder and made from paper. Later, aluminium replaced the pa-

Copenhagen Suborbitals may not have the support of billionaire backers like Sir Richard Branson and Paul Allen, or Virgin Galactic’s $400 million budget, but the technology acquired through its open source policy does not leave them that far behind. HEAT 2X, a larger liquid propellant rocket, is scheduled for testing next June, although HEAT 4X, the proposed maiden manned flight, is still several years away.

“A bigger budget would be nice,” says Madsen. “But we’re not seeking a big sponsor or a big investor. We love the project being funded by thousands of individuals all over the world. We are not for sale, and we do not want to make money. We want to go to space.”

For more information, please visit: www.copenhagensuborbitals.com

Issue 59 | December 2013 | 17

Clockwise from top left: Properties in Norway; Menorca; England.

Making property purchasing safer in Norway, England, Minorca and Majorca Are you planning on buying a property in Norway, England or the Balearic Islands? As a property finder, Hana Estate Agents can guide you through a safer buying process, offering legal assistance and advice about property purchase in the area of your choice.

By Ingvild Vetrhus | Photos: Hana Estate Agents

Ten years ago, the Norwegian estate agent and law firm, Olav Hana, started promoting properties in Cornwall in the south of England. “Most people were wondering how they would go about looking for a property or how to get a mortgage.

There were countless questions,” says Olav Hana, solicitor at Hana Estate Agents. “We then realised that there was a demand for someone to guide the buyers through the process of purchasing properties in England. And we wanted to do it properly,” Hana explains.

The firm expanded its services to Minorca, Majorca and England, and began to oper-

18 | Issue 59 | December 2013

ate in areas such as Greater London and Cornwall, representing the buyer rather than the seller. “There are many solicitors who can assist with certain aspects of buying a property, but they often don’t help you with the search nor continue to assist you after you have purchased the property,” says Hana. “We ensure that the property is in safe hands after the purchase, and we have extended our service to assist with maintenance and supervision of the property.”

Hana Estate Agents also provides legal and practical guidance for people wanting to purchase property in Norway. Unfortu-

nately, it is not unheard of that people lose money during the process of buying property. Meanwhile, smallholdings and farming in Norway are becoming increasingly popular amongst British people.

Hana Estate Agents provides the necessary assistance to avoid any unnecessary spending and advises on existing rules and regulations.

“What differentiates us from our competitors is that we help the buyer through the A-to-Z process of purchasing a property,” says Hana. “We will assist our clients in choosing the perfect property and guide them through the different choices of solicitors and estate agents.”

For more information, please visit: www.hana-estate.com www.gardsbruket.no

Scan Magazine | Feature | Jesperhus

with lots of funny slides, and much more.

“We are much more than a flower park now – we have become one of Denmark’s largest and most visited holiday centres.

What has made us popular, we are regularly told by our guests, is the fact that we can offer so much in one place. We have everything you need to have a good holiday right here,” explains marketing manager Lisbeth Thrysøe. One of the most recent additions to the centre is the 3,000square-kilometre large hall, merged last year into one big jungle with myriads of pretty animals and birds. The animals all live freely alongside each other and no cages or fences separate them from their visitors.

Jesperhus holiday centre is one of Denmark’s largest campsites with 700 camping lots, 143 cottages, 90 permanent family tents and 10 holiday houses.

All-in-one family fun An amusement park, a jungle zoo and northern Europe’s largest flower park all gathered in one; it is no wonder that Jesperhus is among Denmark’s favourite family destinations. The holiday centre, which is beautifully located in northern Jutland, includes a large four-star campsite elected as Denmark's best camping in 2012.

Jesperhus holiday centre also includes one of Denmark’s largest campsites, with 700 camping lots, 143 cottages, 90 permanent family tents and 10 holiday houses. Campsite guests have free access to almost all of the centre’s activities, including golfing, angling, fun rides, carousels, sports and play centres, tennis and football. On top of this, the centre offers a wide range of shows and entertainment for the entire family. “If the kids are bored, Jesperhus is the perfect place to go; loads of activities and our regular guest Jungle Jack (Jungledyret Hugo) are waiting for them here,” says Thrysøe.

To get a 500DKKR discount, book online.

By Signe Hansen | Photos: Jesperhus

Founded by Niels and Edith Overgaard in 1966, Jesperhus is today run by the couple’s three children. Together with their parents, they have turned what was then a small motel and flower park on the is-

land of Mors into a multifaceted attraction. Now, the park boasts not only an amazing two million flowers, but also an amusement park, a jungle zoo, a 4D cinema, indoor and outdoor water complexes

Among the many attractions at Jesperhus are indoor and outdoor water complexes with lots of funny slides and pools.

Jungle Jack, a regular visitor at Jesperhus, is hugely popular with the centre’s younger guests.

For opening hours and more information, please visit: www.jesperhus.dk

Issue 59 | December 2013 | 19

: N ME HAGE E H N L T PE

CIA IN CO E SP AS

M IST R CH

In the heart of Copenhagen at Christmas time. Photo: Ty Stange

Have a hyggelig Christmas in Copenhagen Dark winter days, cold weather, twinkling lights, hot mulled wine, pancake balls, gift shopping and the sound of sweet music – everything in Copenhagen from early November until late December speaks of Christmas.

By Wonderful Copenhagen

Danes simply love Christmas. Perhaps because it is the time of year when the concept of hygge reaches its climax.

Hygge or hyggelig is a Danish word that does not easily translate into any other language, but describes a sense of intimacy and social nirvana, very often encouraged by dimmed lights, candles, eating and drinking as well as being with family. The dark winter months in Copenhagen thus provide the perfect setting for hygge.

Christmas in Copenhagen unofficially begins with the release of the Tuborg Christmas brew on J-Day, the first Friday of No-

20 | Issue 59 | December 2013

Royal Copenhagen's Christmas tables exhibition. Photo: Royal Copenhagen

Scan Magazine | Special Theme | Christmas in Copenhagen

Above: Christmas tree at Radhuspladsen. Photo: Christian Alsing. Below right: Nytorv in December. Photo: Ty Stange

vember. J stands for Julebryg. It is not necessarily the best beer around, but do try it. Another drink you should try while in the Danish capital around Christmas is the hot mulled wine known as glögg, often accompanied by æbleskiver, a sort of pancake ball.

A key ingredient in most Copenhageners’ Christmases is also a visit to the centrally-located amusement park, Tivoli Gardens. The park is a wonderland of Christmas atmosphere with food and gift stalls, amusement rides, entire Christmas landscapes, illuminations and

restaurants serving Danish Christmas lunch or dinner. No one walks out of Tivoli without feeling jolly.

If, against all odds, you should still not be in the Christmas spirit, then a visit to Royal Copenhagen’s flagship store on Copenhagen’s largest pedestrian shopping street, Strøget, will cure you. Here, in a haven of royal china, an old Christmas tradition plays out: the free exhibition of Royal Copenhagen’s Christmas tables, set by different Danish artists every year. Just magical.

For Christmas markets, shows, concerts and more, please visit: www.visitcopenhagen.com/christmas

Above left: Kids having fun at the merry-go-round at Tivoli. Photo: Morten Jerichau. Middle and right: Christmas at Tivoli. Photos: Ty Strange

Issue 59 | December 2013 | 21

Christmas Show 2012. Photo: Bjarne B Hermansen

Copenhagen’s new concert hall welcomes businesses, music lovers and everyone in-between Koncerthuset in Copenhagen is not just an award-winning concert hall. It is also the home of an array of innovative, cultural and professional events including the Danish Broadcasting Corporation’s Christmas Show, The World Music Expo (WOMEX), and a string of international conferences and conventions.

By Signe Hansen

Since its opening in DR Byen (Danish Broadcasting City) in January 2009, Koncerthuset has been showered with awards and praise for its unique architectural and acoustic features. The building, which is located ten minutes from Copenhagen city centre, was created in cooperation between the award-winning French architect Jean Nouvel and Japanese acoustician Yasuhisa Toyota. Between them, they created a building that combined the extraordinary aesthetic and acoustic qualities that resulted in not only a great

22 | Issue 59 | December 2013

concert hall but also an excellent venue for conferences and events.

Recently, Gramophone, one of the most recognised British magazines on classical music, placed Koncerthuset among the ten best concert halls in the world. Besides, the concert hall was the only Scandinavian building to be among the 100 buildings elected by FIDIC (The International Federation of Consulting Engineers) as the greatest constructions of the last century. “Koncerthuset’s architecture has

become renowned all over the world, and it is, today, one of the world’s most awarded constructions. It was not built as a conference or events centre and because of that we can provide a unique experience in a unique building,” director of

Scan Magazine | Special Theme | Christmas in Copenhagen

Koncerthuset, Leif Lønsmann, explains.

Among regular guests at Koncerthuset are some of the largest Denmark-based national and international businesses.

World-class setting for conventions Koncerthuset consists of four halls, the biggest of which is the Concert Hall, seating up to 1,800 people in warm red chairs arranged in bulky, split-level wooden terraces circling the stage. “Everybody loses their breath when they step into the hall.

It is like being enclosed in a warm meteor, which has just come roaring down through the atmosphere,” says Lønsmann. On top of the four halls, Koncerthuset comprises a flexible foyer often used for informal events. But while the aesthetic dimension might be Koncerthuset’s most obvious quality, the building’s function in DR brings other distinct benefits to its guests. The Danish Broadcasting Corporation (DR) employs the country’s leading professionals within lighting, scenography, video, sound and entertainment. “There are a lot of extra benefits to hosting a conference here; one of them is the acoustics. Everybody knows what it’s like to try to host a meeting or give a speech in a room with bad acoustics, but our concert hall has worldclass acoustics both with and without amplifiers,” says Lønsmann and adds: “But we don’t just have world-class architecture and acoustics, but also world-class electronics. The electronic mishaps with speakers, microphones and so on, which veteran conference goers will have experienced in other places, just will not happen here. Besides, we are the only conference facility with 250 artists among our permanent staff as well as our own chamber orchestra, choirs and symphony orchestra.” Among the many possibilities created by Koncerthuset’s vast human resources are musical intermezzos, fullscale concerts and professional hosting by well-known TV personalities.

On top of these extraordinary features, Koncerthuset offers exactly what every other quality-conscious conferencing facility offers: tailor-made in-house catering and restaurant services, highly-skilled and experienced planning teams, and

Koncerthuset in Copenhagen. Photo: Asbjørn Haslov

easy transport to and from the city centre and airport.

A cultural chameleon In the few years since its opening, Koncerthuset has set the scene for a colourful array of events ranging from traditional celebrations such as the Danish queen’s 40th anniversary to experimental set-ups including political debates and international boxing matches. Recently, the concert hall housed Denmark’s first major official Eid al-Adha celebration – a Muslim celebration at the end of Ramadan. “We have so many hugely different shows and events throughout the year that we have gotten used to running everything with military precision,” says Lønsmann.

One of the most popular events, however, is DR’s upcoming annual Christmas show, which is broadcast to all the Scandinavian countries and a focal point of national identity. December will also see the initiation of Koncerthuset’s cooperation with Red Bull Music Academy, which will com-

mence with a concert by the Danish soulduo Quadron on 6 December.

AT A GLANCE: Koncerthuset is located in DR Byen, four metro stops from Copenhagen city centre and 15 minutes from the airport.

Concerts take place at Koncerthuset almost every day.

December will see an extensive programme of Christmas concerts such as Händel’s Messiah; Merry Christmas, Baby – a swinging Christmas party with the DR Big Band; The Real Group; and, finally, the New Year’s Gala with the Danish National Symphony Orchestra.

Koncerthuset caters for conferences of up to 1,200 people.

For the full programme, more information and to buy tickets, please visit: www.dr.dk/koncerthuset or call +45 3520 6262 to talk to one of Koncerthuset’s information officers.

Issue 59 | December 2013 | 23

Scan Magazine | Special Theme | Christmas in Copenhagen

Above: Bumperz. Photo: FunBallz

Top: Body Flight. Photo: Copenhagen Air Experience Below: The Rie. Photo: WaterTours

A celebration beyond your imagination Bumperz, body flight, and stuntman sessions. The Danish website Polterabend.dk offers the latest trends for the pre-wedding celebration. But the activities have also become widely popular for teambuilding, birthday parties, and other social gatherings.

By Sanne Wass | Photos: Polterabend.dk

Stag do, hen night, bachelorette or bachelor party. It goes by many names, the pre-wedding celebration. In Danish, the stag and hen party is known as the ‘polterabend’ – a festivity that friends arrange in honour of a future bride and groom to mark one of the last days of being single. In Denmark the day is an occasion to do something extraordinary and unusual. Paintball, pole dancing, motocross, wellness, climbing – when it comes to planning the polterabend, the only limit is your imagination.

Therefore, Ninna Holbek founded the website Polterabend.dk, a now 12-yearold well-established internet portal that offers a wide variety of activity ideas for both the classic and the unconventional party. According to Holbek, the purpose of

24 | Issue 59 | December 2013

the website is to make it easy for people to find the latest trends in polterabend concepts and themes. “Some people want to do wild and physical things, others prefer the day to be calm and relaxing. But what they have in common is the desire to do something new and different,” she says.

Thus, Polterabend.dk features 300 different ideas that indeed go beyond the imagination. “People find activities they didn’t even know existed. For example, do you know what bumperz is?” Holbek asks Scan Magazine, forcing us to admit our ignorance. Bumperz is, Holbek explains, the most popular activity on the website at the moment – a game where everyone has a transparent plastic bubble on the upper body. “You can play football or any other game, while bumping into your

friends, falling and rolling around on the ground, without getting injured. Bumperz is an amazing bonding event and it’s hilarious,” she says.

Though Polterabend.dk was originally designed to help plan the polterabend, it is now widely used by companies, teams, and clubs on the look-out for fun ideas.

“The website is always updated with new inspiration, so a lot of people find it useful for team-building days, birthdays and summer parties. Currently we have a lot of new water activities that are wonderful because of the clean water in Copenhagen,” Holbek ends.

Bollywood Dancing. Photo: SandipanChatterjee

For more information, please visit: polterabend.dk

Scan Magazine | Special Theme | Christmas in Copenhagen

A wonderfully wicked winter experience

By Sophia Stovall | Photos: The Police Museum

Originally built as a prison in 1884, the Police Museum offers a unique opportunity to explore society’s dark side. A visit to the museum in Copenhagen, celebrating the service of men and women throughout Danish history who fought criminality, corruption and cruelty, is a must this coming Christmas.

Displays start by taking the visitor through the history of the Danish police force from its foundation in 1682, covering a broad spectrum of crimes committed with particular focus on World War II. The first floor with its murder room invites visitors to investigate some of the most heinous crimes committed, before leading on to the prostitution and pornography exhibition.

Special Exhibitions

18 May 1993 - This date resonates throughout Danish society as the infa-

mous Nørrebro riot that followed the Danish European Union entry yes vote. It was a significant moment in Danish policing history: not since World War II had Denmark seen such violence, and the event subsequently resulted in the improved strategic and tactical handling of crowds and riots. Explore the political decisions and the very real results through this comprehensive exhibition.

Evil – This extensive exhibition explores the political and personal circumstances surrounding society’s most notorious criminal acts, revealing the evil deeds and individuals who committed them. In a season of forgiveness and celebration, explore the darker side and remind yourself of the importance of good will towards men. Without law and order much of what we celebrate this Christmas would not be possible – there would be ‘no peace on earth’, no ‘mercy mild’.

Returning home – after the Holocaust Text and photos by The Danish Jewish Museum

99 per cent of Danish Jews survived the Holocaust, and that story is worldfamous. However, the consequences that the round-up of the Danish Jews in October 1943 had after the war are far less well-known. The Danish Jewish Museum intends to rectify this with the special exhibition called HOME. When Denmark was occupied by the Germans on 9 April 1940, the Danish government chose to cooperate with the German occupation. In August 1943, however, the Danish government ceased the cooperation, and thus the special protection of Danish Jews also came to an end. On the night of 2 October 1943, the Nazis began a round-up of the Jews. 7,742 Danish Jews managed to flee to Sweden while

472 were deported to Theresienstadt concentration camp.

The exhibition HOME focuses on the lives of the Danish Jews after their return home following the liberation of Denmark on 4 May 1945. The experiences of the home-coming were varied: some had lost everything; others returned to an intact home. The return also marked a reunion for families that had been split, and families whose children had been hidden in Denmark. Returning home meant learning of the Nazi extermination camps and dealing with traumatic experiences. Even though others had suffered much more, it did not mean that life after the war was without great challenges for many Danish Jews. Could things ever be the way they had been before?

The Police Museum, Fælledvej 20 2200 Copenhagen N; Tel: 35 36 88 88 For more information, please visit: politimuseum.dk

The exhibition is built around three circles. The bright exteriors depict the worldfamous story of the rescue and survival of Danish Jews; the darker interior circles show the lesser-known repercussions that the actions taken against the Jews in October 1943 had for a great many people.

The special exhibition HOME runs until 30 November 2014.

Photo: Bitter + Bredt

Photo: Ole Akhøj

For more information, please visit: www.jewmus.dk

Issue 59 | December 2013 | 25

Scan Magazine | Special Theme | Christmas in Copenhagen

Photos from the exhibition: Left: Wegner valued the manual craft highly and always created prototypes of his furniture before they went into production. Here he is photographed with a selection of his models. Photo: Wegners Tegnestue. Right: Hans J. Wegner was one of history’s most prolific designers. In 1949 he created the Round Chair, in America simply called ‘The Chair’ – symbolising the view that it was the perfect chair. Photo: Pernille Klemp/Designmuseum Danmark

Designmuseum Danmark celebrates Wegner With its impressive collection of modern Danish design icons, Designmuseum Danmark in Copenhagen is a must-see for everyone interested in Scandinavian design.

Next year, the museum celebrates the 100th anniversary of the birth of one of the world’s most influential designers, Hans J. Wegner.

worked, and where they were originally presented,” stresses Olesen.

The exhibition will contain pieces from the museum’s permanent collection as well as private collectors and Wegner’s family.

Hans J. Wegner – Just One Good Chair opens 2 April 2014.

By Signe Hansen | Photo: Designmuseum Danmark

Designmuseum Danmark, Denmark’s largest museum for Danish and international design, was founded in 1890. For many years, Hans J. Wegner (1914-2007), who studied, taught and exhibited at the museum, contributed to the museum’s profile. Head of exhibitions and collections, Christian Holmsted Olesen, is in charge of the upcoming exhibition, Hans J. Wegner – Just One Good Chair, which will present an extensive collection of the designer’s original pieces, drawings and models. “The exhibition will tell the story of how Wegner worked and developed his designs but also of his position within the Danish design tradition and his relationship with other Danish designers. It also looks at the international context and why Wegner’s designs became such a huge success – if you look at it objectively, it was really the work of Wegner and Finn Juhl

26 | Issue 59 | December 2013

that created the international breakthrough of Danish design in the ‘50s,” says Olesen, who is currently working on the first book on Wegner to be published in English as well as Danish and German.

Over his long career, Wegner created some 500 chairs; among the most famous are the Round Chair and the Wishbone Chair.

Wegner’s work always stemmed from the manual craft, and he personally created many of the prototypes, which can be seen at the exhibition. “It seemed obvious to create the exhibition here at this museum to which Wegner had such a strong connection – he studied here, taught here and many of his later designs are based on historic models that are exhibited here at the museum. This gives us the unique opportunity to exhibit the designs alongside their inspiration, on the floors where Wegner

Current special exhibitions at Designmuseum Danmark include:

Kaj Franck – Teema With Variations (ends 30 December 2013) The Exhibition Lab – 3 Perspectives On Everyday Design (ends 2 March 2014) Cabinetmakers Autumn Exhibition 2013 – Storage (ends 30 March 2014) Designmuseum Danmark is located in Bredgade 68, 1260 København K.

For more information, please visit: www.designmuseum.dk

Scan Magazine | Special Theme | Christmas in Copenhagen

tions of whether the two artists shared artistic means and ends. However, though some of Jorn’s and Pollock’s works are almost indistinguishable in style, the exhibition is, according to curator Ander Kold, not about the two artists being identical – quite the contrary. “Jorn and Pollock offer different versions of the routes that the revolution in painting could take, and often what looks identical is really fundamentally different.”

Being able to showcase the extensive collection of Pollock’s works is, Kold explained during the exhibition’s opening, a once-ina-lifetime opportunity. The priceless works, many of which are extremely fragile, are very rarely allowed out of the US. Installation ARCTIC. Photo: Ty Stange / Louisiana Museum of Modern Art

Two modernist giants take over Louisiana this winter Louisiana, Northern Zealand’s extraordinarily beautifully located museum of modern art, is entering the new year with exhibitions that explore new territory and shed light on unanswered questions.

Louisiana’s other winter exhibition, ARCTIC, is inspired by the environmental, political and financial interest this fascinating region currently generates.

Exploring the region’s magical, cultural and artistic appeal, the exhibition incorporates classic Romantic images and contemporary art as well as expedition photos, scientific specimens and poetry and sounds.

By Signe Hansen

Founded in 1958, Louisiana today holds one of Scandinavia’s largest and mostvisited collections of modern art. Last year, more than 600,000 visitors enjoyed the museum’s beautiful 19th century villa, sculpture garden, spectacular views of Øresund and innovative special exhibitions.

This winter, fans of modern art are treated to two significant exhibitions: ARCTIC and

JORN & POLLOCK - Revolutionary Roads.

The latter provides a world-premiere confrontation between two giants of modern post-war painting, the American legend Jackson Pollock (1912-1956) and Danish Asger Jorn (1914-1973), who was among the period’s most important European artists. With a selection of 135 paintings, drawings and prints, the exhibition offers a take on the previously unresolved ques-

Louisiana is located 35 kilometres north of Copenhagen in Gl. Strandvej 13, 3050 Humlebæk.

From Tuesday to Friday Louisiana is open 11am - 10pm; Saturday and Sunday 11am - 6pm.

Current and future exhibitions at Louisiana include:

ARCTIC - 25 September 2013 - 2 February 2014 JORN & POLLOCK – Revolutionary Roads - 15 November 2013 - 23 February 2014 NOW BABYLON (architecture) - 1 January 2014 - 4 May 2014.

Asger Jorn Dead Drunk Danes: Asger Jorn Dead Drunk Danes, 1960, oil on canvas 130 x 200 cm. Donation: The Louisiana Foundation.

Jackson Pollock: Jackson Pollock, Ocean Greyness, 1953.

Oil on canvas, 146,7 x 229 cm. Solomon R. Guggenheim Museum, New York.

For exhibition dates and more information visit: www.louisiana.dk

Issue 59 | December 2013 | 27

Scan Magazine | Special Theme | Christmas in Copenhagen

Right: Visitors can meet Carlsberg’s big, friendly draft horses. The horses, who used to toil to bring out Carlsberg’s beer, today live a more relaxed life as Carlsberg ‘ambassadors’ at festivals and events.

Christmas calls for a visit to Carlsberg For centuries, Christmas and Carlsberg have gone hand in hand in Denmark. However, this holiday season will be the first time when Visit Carlsberg invites guests on a special Christmas tour of Carlsberg’s historic brewery in Copenhagen – complete with tastings of four of Carlsberg’s Christmas brews and a platter of traditional Danish Christmas foods.

By Signe Hansen | Photos: Carlsberg

As the creator of one of the most iconic beers in the world, Carlsberg has put its mark on brewing history not just in Scandinavia but across the whole world. Today, 166 years after its foundation, the brewery employs 41,000 people and produces more than 500 brands. Among them is the famous Tuborg Julebryg (the release of which is celebrated thoroughly in Denmark every November) as well as several other popular Christmas brews.

Visitors who take advantage of Visit Carlsberg’s special Christmas package will not only get a taste of four of the Christmas brews but also an introduction to the history of the brewery as well as a guided tour in English around the brewery with its spectacular architecture. “The idea for the

28 | Issue 59 | December 2013

tour originates from the fact that beer is, and has been, for many decades, the focal point of many Danish Christmas traditions, and as such we wanted to take that role upon us and create a new Christmas tradition here at Carlsberg,” explains

In the aroma room of Visit Carlsberg’s Experience Centre visitors can test their sense of smell on the many different aromas detectable in Carlsberg’s brews.

Carlsberg’s communications consultant, Camilla Kjær Pedersen.

A historic tour During the guided tour, guests will get the opportunity to see some of the brewery’s old buildings otherwise not accessible to the public, including the New Carlsberg Brewery. Guests are taken on an exclusive tour of New Carlsberg Brewery, which has been empty since 2008 but comprises some spectacular architectonic features. The many stunning features are the heritage of Carl Jacobsen, the son of Carlsberg’s founder, J.C. Jacobsen, who famously stated: “The living arts belong to the living people. It must not be the exclusive possession of the rich man, but should be equally accessible to the common people so that they too feel the power of beauty. Therefore, it should be located where people go about their business and see it daily. Let schools, hospitals, churches, all public buildings, gardens and plants have the art that is right for them. Let art ennoble our city, it will ennoble our lives.”

Carlsberg fans will recognise iconic features from Carlsberg’s beer labels, such as the elephants, which are part of the brewery’s original decorations and history.

Guests also get the chance to peek down through the glass ceilings into Carlsberg’s micro brewery, Jacobsen Brewery, which is, today, the only active brewery on the grounds. It is the place where many of Carlsberg’s micro brews come into the world, including the popular Jacobsen Golden Naked Christmas Ale which is brewed with prune juice and spiced with cinnamon and dried orange. The ticket also includes a visit to Visit Carlsberg’s popular visitor centre and the stables, the home of Carlsberg’s six beautiful draft horses.

A perfect match for Christmas At the end of their visit, guests are invited into Jacobsen Brewhouse & Bar, located on the first floor of the renovated Old Carlsberg warehouse, which dates back to 1878. Here they are treated to a platter of traditional Danish Christmas foods. Heading Jacobsen’s kitchen is chef Ronni Bilde. “Ronni Bilde’s cooking is firmly rooted in the traditions of the Danish kitchen, focusing on Nordic produce and food that goes well with beer,” explains Pedersen and stresses: “Beer really is a very integrated part of Danish food traditions; before we started drink-

In Jacobsen’s Brewhouse & Bar, guests enjoy two free samples of Carlsberg’s famous brew as well as a traditional Danish Christmas platter.

ing wine, we would always have beer with our food.”

Bilde not only works to create food that goes well with beer but also food that incorporates beer. For instance, sauces are typically based on beer instead of wine, and Dark Lager is the ‘secret ingredient’ in Visit Carlsberg’s special sausage. The recipe for the Dark Lager is one of Carlsberg’s oldest, dating back to 1854.

All dishes served at Jacobsen Bar are accompanied by recommendations as to which beer would match the dish best.

Morten Ibsen, brewer at Husbryggeriet Jacobsen, explains: “Beer is a perfect match for Nordic Christmas food. The beer’s content of alcohol and carbonation cleanses the palate for the fattiness of Christmas food. At the same time, the taste experience is enhanced if you choose a beer with the right strength, aroma, sweetness and bitterness.” It has to be said: Christmas most certainly calls for a Carlsberg.

Carlsberg’s Christmas tour costs 210DKK and includes: - A 45-minute guided tour in English of Carlsberg’s grounds and historic buildings - A tasting of Carlsberg’s four Christmas brews - Entrance to the visitor centre - A platter of traditional Danish Christmas foods - Two Carlsberg beers A regular visit to Carlsberg visitor centre is 70DKKR, including two Carlsberg beers.

Carlsberg brewery was founded outside Copenhagen in 1847, but is today, due to the city’s growth, located in the middle of Vesterbro, one of the city’s hippest boroughs. Today the majority of Carlsberg’s production takes place in Fredericia in Jutland.

Address: Gamle Carlsberg Vej 11 1799 Copenhagen V

For more information, please visit: www.visitcarlsberg.dk

Issue 59 | December 2013 | 29

: ME EN E TH ED L W A CI OF S E SP STE A AT

something special. The cheese producers often have their own cows, sheep or goats, where they curdle their cheese in a small dairy on the farm. These enthusiasts are true innovators who put their mark on everything they do; they cannot be found anywhere else in the world. Swedish chefs are aware of this when purchasing local produce, but also the Swedish food industry takes great responsibility in regards to safety, environmental aspects and animal protection throughout the entire production chain, offering consumers all over the world healthy and safe food with a taste of Sweden.

Across Sweden you can find plenty of local farm shops, cheese producers and bakeries. Photo: Conny Fridh/ imagebank.sweden.se

Welcome to the culinary country of Sweden Sweden – a country with red cottages, vast forests and far-reaching fells. For many years, people have been travelling to Sweden to enjoy its beautiful nature, the peace and quiet of the countryside, and the pulse of the city. But since a few years back, Swedish food, too, tempts visitors to the cities and far beyond.

By Eskil Erlandsson, Sweden’s Minister for Rural Affairs

Reindeer cheese from the Swedish mountains, Kalix bleak roe from the Gulf of Bothnia, and Västerbotten cheese have all been known as delicacies in Sweden for a long time – and the word is spreading. Five years ago, I launched a new vision for Sweden as the new culinary country. I knew that we in Sweden could compete with the famous culinary nations such as Italy and France, and I am prepared to take on these old European food countries.

Here in Sweden, we have something unique – something that you cannot get anywhere else. We have fantastic nature and long summer days when, in places, the sun never sets. Sweden is a large, long country covering 1,500 kilometres from north to south and numerous climate regions, from the Arctic Circle up

30 | Issue 59 | December 2013

By all means, do not miss the red cottages, the skiing, and the ABBA museum the next time you are in Sweden. But do not forget to really enjoy Swedish food as well. Take the opportunity to try my personal favourite: isterband sausage from Småland with dill creamed potatoes, and for dessert, baked cheesecake from Småland served with whipped cream and raspberry jam. There is so much to choose from; first-class restaurants, country cafés and independent farm dairies can be found around the corner from wherever in the country you may be.

Sweden is a world-class culinary country with an amazing number of gastronomic experiences on offer.

north to fertile agricultural plains down south. This makes us a country of great diversity, in terms of both flora and fauna, of course, but also in regards to traditions in different parts of the country. The long summer days and the cold climate give our produce a special, rich flavour, which Swedish chefs have learnt to accentuate in their innovative culinary creations.

This year, two Swedish restaurants made it onto the list of the world’s 50 best restaurants. One of the two, Restaurant Frantzén, is located in the heart of Stockholm, and the other, Fäviken, is in the countryside of Jämtland. This, too, says a lot about Swedish food.

Across the country, there are plenty of farm shops, independent cheese producers and bakeries, which all have that

Eskil Erlandsson, Sweden’s Minister for Rural Affairs. Photo: Johan Ödmann

Scan Magazine | Special Theme | A taste of Sweden

A cider for all seasons Swedish cider is different from British cider - that is probably news to no one. It is sweeter, light and refreshing – but what if we suggest that you heat it and drink it in the winter? Think apple infused with cinnamon and vanilla, and you will begin to understand how Rekorderlig Cider is giving mulled wine a run for its money.

By Linnea Dunne | Photos: Rekorderlig

When married couple Anders and Helén started making cider in southern Sweden in 1999, they found inspiration for the name from Helén’s grandmother who used to pull her pigtails and call her ‘a rekorderlig girl’. The Swedish word, pronounced rek-or-dee-lig, means genuine and trustworthy, and it set the cider brand off on the journey of modest authenticity that has won it countless fans and accolades across the globe.

While flavours such as Strawberry-Lime became instant hits with cider enthusiasts, with the limited edition Passionfruit flavour being such a success that it has been made permanent due to popular demand, the cider with the confidently understated design refuses to leave its fans high and dry when summer turns to autumn. As such, the Rekorderlig Winter Cider with its cinnamon- and vanilla-infused apple flavour can not only be served hot with a slice of orange; the brand’s ambassador, Joel Persson, has also created a special range of winter cocktails with a

Swedish twist, using the cider as the main ingredient.

How about a Rekordernogg to kickstart Christmas Eve, made up of dark rum, sweet sherry, sugar suryp and Winter Cider, whisked with an egg and heated in a pan, and topped off with a candy cane?

Or perhaps cure that autumnal chesty

cough with a Rekorderlig Hot Toddy, combining spiced rum, honey, lemon and Winter Cider, naturally served with a real cinnamon stick. Try all you like to insist that cider is a summer’s drink, but Rekorderlig is, well, rekorderlig enough to change your mind.

Almost 20 years since its inception, Rekorderlig Cider is today sold in all corners of the globe and has almost half a million facebook fans worldwide, yet every drop has been made from 100 per cent European pears and apples and the most accredited spring water sources in the sleepy village of Vimmerby in Sweden.

Backed by over 150 years of Åbro Brewery expertise, the cider has not only been awarded Silver in the International Cider category at the International Brewing Awards this year and the ALIA Award for Best Cider in Australia in 2012 – its Winter Cider is also one of the fastest selling cider products on the market.

“It is hard to say – but easy to remember,” said Anders of the name Rekorderlig when it was first coined. The cider’s semi-sweet flavours are certainly easy to remember, too, but the only thing that is hard about Rekorderlig is leaving it behind. Luckily, this winter you won’t have to.

For more information, please visit: www.rekorderlig.com

Issue 59 | December 2013 | 31

At Box Distillery, dubbed the world’s most exciting new distillery, the temperature variations of northern Sweden’s four seasons massively benefit the flavour development during the maturation phase.

New Swedish whisky to become world’s best In a very short space of time, Box Distillery from Ådalen has become a topic of conversation in whisky circles across the globe. With a rigorous quality mindset and world-class knowledge, this new Swedish distillery is writing whisky history.

By Linnea Dunne | Photos: Box Distillery

Box Distillery is the world’s most northerly whisky distillery, located at the Ångermanälven River right at the 63rd parallel north latitude in the hinterland of the district of Västernorrland. The idea to set up a whisky distillery in the old power plant was born in 2004, when brothers and fellow whisky enthusiasts Mats and Per de Wahl realised that the old plant building would make the ideal spot for whisky production.

The dream took hold, and years of preparation, planning and funding work took

32 | Issue 59 | December 2013

place before the first drops left the majestic copper boilers in December of 2010.

The whisky of the future To say that Box Distillery has taken the whisky world by storm would be an understatement: the leading British and American whisky magazines appointed it ‘the world’s most exciting new distillery’, and experts from all over the world have dubbed the small Ångermanland distillery ‘excellent’, ‘brilliant’ and ‘wonderful’.

“Box is the future of whisky,” Highland Park’s Martin Markvardsen wrote after tasting the merely half-finished distillate during the Oslo Whisky Festival last month.

So what is the secret behind all the praise?

“There are many reasons why Box Whisky is bound to develop into something truly outstanding,” says Hasse Nilsson, a wellknown whisky profile and head of marketing at the distillery. “Northern Sweden’s four seasons with their significant variations in temperature benefit the flavour development during the maturation phase; as the temperature changes, the exchange between the oak and the spirit intensifies.

All distilleries strive for great temperature variation, but nowhere in the world is it greater than in Norrland’s inland.”

Scan Magazine | Special Theme | A taste of Sweden

Nilsson also points to a number of other elements. The unlimited supply of ice cold cooling water from the Ångermanälven is one of them: the coldest cooling water in the world makes for more effective cooling and thereby a purer distillate. In other parts of the world, distilleries are forced to shut down due to cooling water that is at times too warm, but at Box the water temperature is, for the most part of the year, only a few degrees above zero, which is globally unique.

“There are no secrets whatsoever to our processes,” Nilsson insists. “It’s all about the climate, the cold water, and our knowledge. Thanks to the unison praise of Box from the entire whisky world, we’ve also managed to team up with those at the very forefront of whisky and distillery technique excellence. The team behind Box is described amongst leading international experts as ‘world-class’.”

Sweden – the whisky nation Sweden is the country in the world with the greatest interest in and knowledge of malt whisky. With more than 1,000 whisky clubs nationally, allowing enthusiasts to regularly meet, taste, discuss and learn about whisky, the country has reached a special position in the world of beverages. “A lot of people choose to benefit

Left: Hasse Nilsson, head of marketing at Box Distillery, is one of Sweden’s most well-regarded and widelypublished whisky writers.

from this special knowledge and learn more by attending the Box Whisky Academy, a week-long course combining theory and practice to teach participants about every step of whisky production,” says Nilsson.

Next June, the first edition will be available at Systembolaget throughout Sweden. But you might have to be prepared to join the queue, as the interest is predicted to be huge. Box also sells barrels to private customers and businesses that want their very own unique whisky, often in the form of the so-called Ankare, a barrel of whisky matured in Ådalen for three to five years, amounting to 70 bottles of whisky once bottled.

“Selling the barrells is a key part of our operations,” says Nilsson. “This is how we fund the costly production while we wait for the whisky in the maturation

warehouses to reach a point where it’s ready for the shops.”

So why the name Box? That is the name of the place – it is as simple as that.

At a glance: Box Distillery is the world’s most northerly whisky distillery.

At Box Whisky Academy, you can learn absolutely everything about the art of whisky making.

Box Distillery was founded by brothers Mats and Per de Wahl, and the first few drops of Box Whisky were made in December 2010.

Hasse Nilsson, head of marketing at Box Distillery, is one of Sweden’s most well-regarded and widely-published whisky writers.

For more information, please visit: boxwhisky.se

Left: Box Distillery, located at the Ångermanälven River, is the world’s most northerly whisky distillery. Right: Buy your own barrel! The popular Box Ankare barrel makes 70 bottles of your very own Box Whisky.

Issue 59 | December 2013 | 33

Scan Magazine | Special Theme | A taste of Sweden

The hand-cooked crisps from LantChips are a favourite among many Swedes. Organic alternatives, such as the popular Vegetable Chips, have always been an important part of the assortment.

A special snack with strong family history What would you do at a time of recession when all you want is more flexibility to better support your children? Start your own crisp brand? That is what Michael and Signhild Hansen did in 1991.

By Sara Mangsbo | Photos: Svenska LantChips

It was only a coincidence that the couple, parents of six, started their production of crisps in the early ’90s. Michael travelled through the US and fell in love with a delicate but simple snack that proved to agree with very small-scale production.

Back home in Sweden, people went through a financially difficult period, and with the birth of a disabled son, Michael and Signhild decided to start their own company, Svenska LantChips, in order to gain more flexibility.

Organic products for Europe

one of the most-loved crisp brands in Sweden today.

A family company with many solutions

In the beginning, Signhild’s brother Robert, today managing director, operated the fryers but realised quickly how he could build better machines himself. In that same spirit, the company has always aimed for improvement and has, without any sort of marketing, grown to become

34 | Issue 59 | December 2013

to create solutions for all our customers.

In contrast to some of our bigger competitors, we can even provide bespoke smaller quantities.” In addition to producing crisps for its own brand, Svenska LantChips supplies snacks to ICA and IKEA amongst others.

The fact that the business is still within the family permeates every decision made. Joseph Bautista, manager of sales and marketing, explains that as a small organisation they can stay focused on production and thereby accommodate requests of a vast diversity. “It is fun for us

From the start, organic alternatives have been an important part of the Svenska LantChips assortment, something they hope will spread around Europe. Today the brand is strong in the Nordic countries as well as Germany, Italy and France, with a hope that international markets can appreciate the Scandinavian way of eating crisps. “We want Svenska LantChips to be a snack you indulge in. We want to be included in special celebrations or when you serve a unique treat. We want to be in those moments,” says Bautista.

For more information, please visit: www.lantchips.com/en

Scan Magazine | Special Theme | A taste of Sweden

Exciting sweets with a natural twist For more than 20 years, Totte Gott has been delivering Swedish sweets to the craving masses, in Sweden and abroad. The secret of the company’s success lies in the word of mouth of satisfied customers.

“Flexibility is what we work for. We want to provide exactly what the customer wants; we cater for every individual need. We pride ourselves on providing excellent,

knowledgeable service and we use modern machinery to make high-quality products,” says Marie Millqvist, CEO at Totte Gott.

Emphasising the importance of being environmentally friendly, the company uses as many natural colourings as possible, due to public demand as well as food allergies. Indeed, this clever sweets manufacturer has a firm grasp of the public demand for new treats. “It is because we always talk to people. I am curious and I might approach someone eating or buying sweets to enquire why they like it. That’s how we get an understanding of what works, alongside customer feedback, of course,” says Millqvist with a giggle. “The sweets must look perfect and delicious – you eat with your eyes first!”

For more information, please visit: www.tottegott.se

More than 800 different Swedish products, groceries, deli, gifts, Swedish art and design

We provide Londoners & the UK with a range of fine Swedish products Online store www.totallyswedish.com Visit our London stores 32 Crawford Street, London W1H 1LS 66 Barnes High Street, London SW13 9LD Check our website for opening times!

Facebook / TotallySwedish1 @TotallySwedish1

By Ulrika Kuoppa | Photos: Totte Gott

It all started in 1989 in Skövde, situated between Sweden’s largest lakes Vättern and Vänern, where husband and wife Tord and Marie Millqvist made traditional lollipops before purchasing a sweet factory.

The new company quickly turned to export and today has an annual production of 3,000,000 kilos of pick-and-mix sweets of the highest standard. The Totte Gott sweets can be found at motorway services, cinemas, supermarkets and general stores and can also be purchased by simply placing an individual order, big or small, as this company never loses its customer focus:

Hernö Distillery in Ångermanland in Sweden is the only gin-only distillery in the country.

Small-scale craftsmanship in a gin bottle Sweden’s only gin distillery – surely that is not true? Well, that depends on how you put it, but Hernö Distillery is the only distillery in Sweden that is all about gin and nothing but gin. No wonder that its products took a grand slam at Gin Masters in London earlier this year.

By Linnea Dunne | Photos: Hernö Distillery

“Gin Masters is a blind tasting competition,” founder Jon Hillgren is keen to explain. “This is not about design or even the fact that we’re a tiny, independent distillery – it’s all about appealing flavours and smells. Perhaps we produce gin that stands out from the rest – but in a good way, evidently.”

Two of Hernö Distillery’s three products were celebrated at the event in London,

36 | Issue 59 | December 2013

with the original Hernö Swedish Excellence Gin being awarded gold in two categories and silver in another and Hernö Navy Strength Gin getting two master medals, making Hernö Gin the most awarded at Gin Masters 2013. “I always knew that we would be able to produce something really special, something with its own distinct flavour. I just didn’t think we would achieve it so quickly,” says Hillgren, whose love of gin grew so strong

that it eventually developed into a business idea.

Returning home Hillgren had been working in all the corners of the world, from Oslo and London to Saudi Arabia, when the urge to put his money where his mouth was made him pack up and move back to Ångermanland.

He founded Hernö Distillery in 2011, erected a brand new distillery on his farm in the village of Dala the year after, and launched the first ever Hernö Gin on 1 December 2012.

Now, only a year later, the company has just over 50 shareholders, all ambassadors for the brand who believe in it

GOLD

SUP ER

IUM - GIN EM M PR

RS TE AS

ILLERY - GIN ST M DI

S TER AS

strongly and are keen to go along on the journey. But the operations remain small: “I wouldn’t say I’m a one-man band – let’s say there are two of us. And then there are a handful of people who help out, some more than others, some on a voluntary basis just because they want to be involved,” Hillgren explains.

MIC RO

Scan Magazine | Special Theme | A taste of Sweden

SILVER

In addition to the two gins lauded in London, Hernö Gin also produces Hernö Juniper Cask Gin, the first gin in the world to be matured in, as the name suggests, juniper casks. The juniper-only casks have been created by the only master cooper in Sweden and cannot be found anywhere else in the world, and the distillate they produce is intense and enticing, offering a distinct scent of juniper and citrus, followed by a crisp juniper berry flavour rounded off with a hint of lemon.

Made with love, individually labelled At Hernö Distillery, a lot of effort goes into producing gin that does not need to be mixed with anything, and the Juniper Cask in particular is one that deserves to be tasted on its own, if you ask its master.

“Here in Sweden, a lot of people find the idea of drinking gin straight a bit odd,” he says. “And then 40 people come to a tasting here at the distillery, and all 40 leave thinking gin straight is the best thing ever.

Sometimes it’s just about what you know – it’s about daring to try something new.

But by all means, if you want to mix cocktails, our gin is perfect for that too.”

Hernö Distillery’s Gin Academy allows visitors to find out about the distillery process from start to finish and of course to experience a sensory gin tasting session. You can also get a sneak peek at Kierstin, the hand-beaten copper still that is, if you like, the mother of every single flavour of Hernö’s products. “I suppose you could describe the shape of the still as like that of a woman’s body, and there was a woman called Kierstin who lived here on the farm in the 1600s,” Hillgren explains. “She arrived on a Tuesday morning, on 29 May 2012. She’s the heart of the distillery and the name connects us with our heritage.”

London’s Gin Masters may put flavour before branding and charm, but there certainly is a lot to love about Hillgren and his distillery. There is Kierstin, there are the volunteers, and then of course the fact that each and every bottle is produced inhouse, including the bottling, labelling and signing of each individual bottle. Buy it for its distinct, award-winning flavour, or buy it for the small-scale production and charming craftsmanship. Either way, you will not be disappointed.

Below left: Jon Hillgren’s passion for gin brought him back to Ångermanland, where he founded Sweden’s only gin-only distillery.

A limited edition batch of Hernö Juniper Cask Gin was released to Systembolaget in Sweden in August this year, but it sold out quickly. Another 120 bottles are due to be released to Systembolaget’s exclusive range in February 2014.

In addition to Systembolaget in Sweden, you can buy Hernö Gin at Master of Malt in the UK, Speciality Drinks/The Whisky Exchange in the UK, Selfridges in Oxford Street, London, UK, and from various suppliers in Belgium, Holland and Portugal.

For more information, please visit: herno.se

Issue 59 | December 2013 | 37

Scan Magazine | Special Theme | A taste of Sweden

Above left: Kopparberg Cider is the most-sold pear cider in the world. Right: It has been almost 20 years since Peter Bronsman spent all the money he had on the brewery facing closure. Today, he is the CEO of a business with a turnover of more than 2 billion SEK and represented Sweden at the Ernst & Young Entrepreneur of the Year awards.

The world’s favourite pear cider It was a no-brainer for the Bronsman brothers when, in 1993, they read about the Kopparberg Brewery that was about to be closed down for good. Of course they would buy it. Almost 20 years later, Kopparberg is the most-sold pear cider in the world and Peter Bronsman represented Sweden at the Ernst & Young Entrepreneur of the Year Awards.

By Linnea Dunne | Photos: Kopparberg

They were importing beer at the time, Peter and Dan-Anders Bronsman, and the dream of a brewery of their own had been, well, brewing for some time. An article about an old brewery facing closure was all it took. Peter phoned the bank and told them about his intention to buy. “We risked everything we had,” says Peter Bronsman, now CEO of Kopparberg. “We

38 | Issue 59 | December 2013

didn’t think about money – we were young then! But we were never worried. We had that feeling that we could do something really good.”

And they did. Kopparberg Brewery, initially founded in 1882, slowly started coming to life again: new ideas were aired and a skilled master brewer, Wolfgang Voigt, was re-

cruited. Beer was brewed and orders came in, and a couple of years later the idea of creating a different type of cider was born.

“It should be said that the alcoholic cider that was consumed in Sweden at the time was of the British type,” says Sarah Bronsman, marketing developer at Kopparberg.

“The new, slightly sweeter cider became an instant success with the Swedes.”

Refreshingly fruity Fast-forward to today, and Kopparberg Cider is the most-sold, most-exported cider in the country. The secret, Sarah suggests, is in a combination of the purest of water and a product development strategy second to none. “You know that you’re

Scan Magazine | Special Theme | A taste of Sweden

drinking a Kopparberg Cider because of that refreshing, fruity flavour. Our quality is always consistently top-notch.”

And it seems the world agrees. Kopparberg has taken the world by storm, and the brand is now synonymous in over 30 countries across the globe with Swedish quality, refreshing sweetness, and having a good time. In fact, Kopparberg Cider is the mostsold pear cider in the world, something that is unlikely to change if the company’s expansion plans are anything to go by.

“It’s a very exciting time at the moment,” says Sarah. “We’ve just started a new partnership with one of the world’s leading brewers, SABMiller, which will help us reach a number of new markets. We will be their cider in all the countries they’re in, yet we’re still completely independent and fully in charge of our own operations and plans.” Amongst the countries that will soon get to familiarise with the Kopparberg experience are Australia, New Zealand and the Canary Islands.

Entrepreneurial success story It is a success story of the truly inspiring kind. In 1993, when the young Peter first bought the brewery, there were only six breweries in Sweden, and to say that the industry was looking bleak is to put it mildly. Now Kopparberg Brewery has close to 300 employees and a turnover of over 2 billion SEK. “Never give up!” said the Swedish Ernst & Young jury in its motivation for choosing Peter, the so-called cider king, as the Swedish winner. “Fires and monopolies never stopped Peter Bronsman from reaching the position as world-leader within his niche.”

At a glance Kopparberg Brewery was founded in 1882.

Two decades ago, the brewery in the little town of Kopparberg was about to be shut down. Today, business is booming – but the picturesque surroundings remain the same.

Current CEO Peter Bronsman purchased the then-failed brewery together with his brother in 1994.

Kopparberg Cider was first brought to market in 1996.

It is thanks to him that the world knows cider as something very different from the British, somewhat more bitter equivalent.

Whether you have a sweet tooth and aim for the original pear cider or prefer something with a twist, such as Elderflower & Lime or Strawberry & Lime, or like it dry and opt for the Naked Apple, you can be sure that Kopparberg Brewery caters to your thirsty tastebuds. Just as it has done since 1882 – thanks to a lot of enthusiasm and a very brave rescue plan.

Kopparberg Cider is now sold in 30-odd countries globally.

The brewery currently has close to 300 employees.

Kopparberg Cider is the most-bought and most-exported cider in Sweden, and the most-bought pear cider in the world.

For more information, please visit: kopparberg.com

Issue 59 | December 2013 | 39

Scan Magazine | Special Theme | A taste of Sweden

Photo: Andreas Wiklund

Jokkmokk – Food Capital of Sweden 2014 Thanks to a combination of tradition and innovative thinking, coupled with an extremely wide range of locally-sourced products of the highest quality, Jokkmokk won the prestigious title of Food Capital of Sweden 2014 – and it is easy to understand why.

Jokkmokk is where a unique geographical position meets fascinating contrasts and the Sami culture, making this region, and Jokkmokk in particular, truly special.

By Cecilia Varricchio | Press Photos

Sweden’s Food Capital project started in 2011 with the objective to create jobs and stimulate growth by showing the potential and opportunities that might arise from food in Sweden. The jury's verdict stated that Jokkmokk is a great image for Sweden internationally and that its peculiar raw materials, forest and mountain landscape made it an obvious choice. Scan Magazine wanted to know more about this hidden gem and decided to talk to Annika Almqvist, CEO at Strukturum, which co-

40 | Issue 59 | December 2013

ordinates business development for the region and nominated Jokkmokk to participate in the competition.

Locally-sourced food for generations During the last few decades, we have become spoiled. Due to globalisation, people in the western world are used to having access to food from any part of the world in any season. But importing food brings with it a big problem: that consumers do not know where exactly it comes from and

under what conditions it has been produced. Unfortunately, this has been a fairly unknown-about issue until recently, when consumers started to understand the importance of the food they eat and give to children, and how the animals are treated during the rearing process.

In Jokkmokk, this has always been different. Here, there is a long tradition of locally producing food that is healthy and ethical. Thanks to the varied natural resources, there is an array of different products to choose from.

Almqvist is noticeably passionate about the food produced in the region. Her enthusiasm rubs off, and she speaks of the food and the culinary heritage in a way that makes the listener crave the Sami

Scan Magazine | Special Theme | A taste of Sweden

delicacies described, such as reindeer meat, wild game meat, fish and, of course, berries and herbs. But one of her major concerns is the fact that more than 50 per cent of the food consumed in Sweden is imported. “This is a safety issue,” she says. “What if the food is destroyed in shipment or if there is a natural disaster?

We need to safeguard our food supply, and we have nice, good food here in Sweden. As such, it is massively important to reward Swedish-produced food.”

Photos: Therese Rydstrom

Entrepreneurs with great knowledge Almqvist talks about the countless independent companies producing delicacies in the region, such as Skabram Gårdsmejeri, a renowned and celebrated cheese dairy farm. “The famous TV chef Tareq Taylor was over the moon with excitement when he visited the dairy, and said that it was the most delicious cheese he had ever eaten,” says Almqvist. Then there is Jokkmokks Korv & Rökeri, which has won the charcuterie category at Chark SM, the Swedish Cured Meat Championships, for four consecutive years. Another successful business is the berry company, Jokkmokks Bär, which won the Swedish Championships in Food Craft for its homemade Messaureglögg (a Swedish

version of mulled wine). It stands out with its special ingredients such as raspberries and crowberry. “And these are just a few of all the fantastic producers that we have in the region,” says Almqvist.

Love of food and attention to quality and the products used all play an important part in the local culture and have central roles in all the different types of catering in the region. For example, the food served in local schools and hospitals is made onsite rather than in commercial kitchens.

This is important for several reasons: the gratifying nature of the food, the smells and the tastes, and obviously the reduction of transportation costs. One of

Jokkmokk’s key goals is for 30 per cent of the products procured in the municipality to be organic by 2015. “Because food and traditions are so important to us, we have a special focus on education. The Sami school teaches children about the Sami culinary heritage to keep the traditions alive and provide them with the knowledge of their land and a healthy interest,” Almqvist enthuses. There have long been thousands of reasons to visit the Jokkmokk region. Here is one more: the amazing, celebrated food.

For more information, please visit: www.strukturum.se

Left: Annika Almqvist, CEO at Strukturum, who nominated Jokkmokk as Food Capital of Sweden 2014

Photo: Anna Arvidsson

Photo: CJ Utsi

Photo: Therese Rydstrom

Issue 59 | December 2013 | 41

Scan Magazine | Special Theme | A taste of Sweden

Left: Make your own Snow Smoothie: let some oats swell in apple juice; mix with chopped apple, Oatly Natural Oatgurt and cinnamon. Top right: The perfect Christmas treats get healthier with Oatly’s products. Bottom right: 18 million litres of oat drinks are produced every year at the Oatly factory in Landskrona, Sweden.

Oats make it easier to eat healthily The negative global impact of the production behind some of our most common foods is engaging more and more people. That is why a brand like Oatly has become a popular and vital addition to our grocery stores.

By Sara Mangsbo | Photos: Oatly

“Oatly is the milk of the future,” declares Carina Tollmar, PR manager at Oatly. And even though she explains that she is actually not allowed to call her product milk, because the term is protected, it is indeed the perfect explanation. Oatly is a drink made out of oats, with the right balance of carbohydrates, protein and fat to suit the modern human being. The product is a natural choice for people who want to eat more healthily while fighting for a better environment. “The production of cow’s milk contributes to three times more greenhouse gases than our oat drink does,” says Tollmar.

“Cow’s milk is the norm” The company was founded in 1994 as a result of committed research at Lund’s University in Sweden. A contradiction, perhaps, given that the country is amongst the

42 | Issue 59 | December 2013

world’s largest milk producers per capita – and indeed, the first years proved to be tough. The local market had no interest at the time, and the first products were sold as exports to the UK. But a few years later, the Swedes began to realise the health benefits of oat drinks, and the company has over the past ten years attracted investors who have enabled profitable expansion. But according to Tollmar, the company still operates in a difficult market. “Cow’s milk is the norm in Sweden. We don’t want to oppose cow’s milk, but rather illuminate an interesting option. In a world where obesity is becoming a serious health issue, we must consider if we really should be drinking something that is meant for calves.”

Backed up by research The search for a milk substitute has been ongoing ever since Arne Dahlkvist discov-

ered lactose intolerance in the early ’60s.

After negative results from soya and leguminous plants, researchers at Lund’s University in Sweden found that oats have the perfect combination of nutrients and also proved to work well as a liquid food.

The researchers at Oatly are exploring the benefits of oats on a continuous basis.

World-leading experts contribute with their knowledge through an international network at Lund’s University, making sure that Oatly holds a top position in the field.

For more information, please visit: www.oatly.co.uk

Scan Magazine | Special Theme | A taste of Sweden

Long family tradition of the best smoked salmon Salmon is one of the most famous and appreciated Scandinavian delicacies. Falkenbergs Lax has a long tradition and knowledge of preparing and smoking salmon of the highest quality, bringing to our tables the finest and tastiest salmon ever.

Falkenbergs Lax was founded by Per Arne Korshag, whose parents owned a seafood shop. Already at that time, Korshag was genuinely interested in seafood and its preparation, and this passion was the main reason why he decided to conduct a little experiment. He bought an old refrigerator, which he refurbished into a smokehouse. Initially, the experiment was not very successful – but he did not give up, and eventually he succeeded in producing delicious smoked salmon.

Korshag started to work with Stenbergs Rökeri, a smokehouse with traditions dating back to 1826. Having inherited his parents’ seafood shop, he bought Stenbergs Rökeri in order to fully concen-

trate on smoked fish. Fast-forward to the present day, and Korshag has left the operation and ownership of the business to his children, Niklas and Pernilla.

Only fresh fish from northern Norway As with all food, the raw materials used are crucial to achieving outstanding quality.

Sales manager Peter Hammarström tells Scan Magazine that Falkenbergs Lax only uses the freshest salmon, filleted within an hour of it being caught. The fish is smoked on alder wood purchased from a certified, local wood dealer. “We grind the wood ourselves, as wood is just like freshly-ground coffee: it gets better if you do the grinding yourself,” says Hammarström.

Falkenbergs Lax is distributed all over Sweden, but customers can also find it in Scandinavian Kitchen in London and at Ocado, UK.

By Cecilia Varricchio | Photo: Falkenbergs Lax

For more information, please visit: www.falkenbergslax.se

A better world – from coffee bean to hot steam Social and environmental responsibility and awareness have a constant presence when one of Scandinavia’s largest roasters serves us their coffee.

Not a lot of people know that coffee is the second largest commodity in the world.

“This gives us a huge opportunity to really make a difference locally, as well as globally,” says Kathrine Löfberg, director of communications at Löfbergs. The company, founded in 1906, still remains a familyowned business with a close connection to the original ideas and ideologies that have contributed to making it one of the largest players in the Nordic coffee industry.

Since its early days, Löfbergs has been working towards an environmentally and socially profitable trade and advocates fairness and better conditions for all involved in the coffee production. “Right now

the main focus is on the farmers,” says Kathrine Löfberg, explaining how the regular company trips ensure not only a lovely quality to the coffee but also acceptable living and working conditions for the farmers, workers and their families.

In 2001, Löfbergs set up the non-profit organisation International Coffee Part-

From the Löfbergs project in Honduras

ners together with four other familyowned coffee companies. In their projects around the world, they educate farmers and workers in improving their production and developing it towards a profit-making business. Helping the farmers become self-sufficient will eventually eliminate the third-party intermediaries and give a better, fairer coffee trade straight from the original source. A better coffee in every aspect.

By Astrid Eriksson | Photo: Löfbergs

For more information, please visit: www.lofbergslila.com/en

Issue 59 | December 2013 | 43

Scan Magazine | Special Theme | A taste of Sweden

Signature, an innovative collection of culinary stock, comes in a palette of 13 different flavours, such as roast chicken, mediterranean vegetables, and smoked pork to mention a few.

The essence of food Ever thought about who is behind the taste of the billion hot dogs sold at IKEA? Probably not, but you can be pretty certain that you have tasted many of the products produced by the Solina Group, without even knowing about it.

By Ulrika Löfdahl | Photos: Solina Group

For 25 years, the Solina Group has been developing and creating culinary, functional and nutritional solutions for the entire food processing industry. With an international research and development team composed of chefs, cooks, aromaticians, engineers, nutritionists and scientists, culinary art is being created. It is a complex business, but it all comes down to one thing: the essence of food.

“Our products not only enhance the texture and taste of all kinds of food but also improve the shelf life of products in a way that increases food safety,” says Daniel Molin, quality and environment manager at Solina Scandinavia.

One of Solina Group’s most successful products in Scandinavia is Signature, an innovative collection of culinary stock. The

44 | Issue 59 | December 2013

ingredients are 100 per cent natural and made according to traditional stock cooking methods, but as the extracts are much more concentrated, Signature’s qualities bring cooking to whole new levels. By adding Signature to your sauces, meat stuffings, soups, vegetables, fish or meat, the aromatic flavours and tastes are enhanced.

Signature comes in a palette of 13 different flavours, such as roast chicken, mediterranean vegetables, and smoked pork to mention a few. But the beauty of these extracts is that the flavours can be mixed, allowing for endless possibilities to create a distinctive taste – hence the name Signature. Many successful food producers have used their own creativelyblended Signature extracts to give their products that Signature touch.

“All food should not taste the same,” explains Molin, who also has a background as a chef. “We believe in maintaining local tastes; food is such a delicate matter and a culturally-sensitive product. For Solina, this means being in close proximity to our customers but also working closely together with them in developing new products and great recipes.”

“What is my favourite dish? Traditional Swedish meatballs with a hint of our bestselling Signature braised vegetables,” Molin concludes with a smile.

Below: Daniel Molin, quality and environment manager at Solina Scandinavia.

For more information, please visit: www.solina-group.com

Scan Magazine | Special Theme | A taste of Sweden

The northern treasure of the Gulf of Bothnia Kalix Löjrom’s characteristic taste and deep-reddish colour has made it a popular and often used element at Nobel Dinners. The word about the Swedish delicacy, the red gold of the Gulf of Bothnia, is spreading worldwide.

Kalix Löjrom is the first Swedish product to get the distinguished protected designation of origin status, joining brands such as Stilton, Parma ham and Parmesan, which have also been granted the status by the EU. To achieve the status, a product must be produced, processed and prepared within a specific geographical area using a method that is characteristic for that certain area, all in order to protect the product’s uniqueness.

By Elin Berta | Photos: BD Fisk

“The taste of our caviar, Kalix Löjrom, is inimitable,” says Per Forsberg, executive director for BD Fisk. “Due to the rivers of Swedish Lapland the water in the Gulf of Bothnia creates a habitat for the vendace that can’t be found anywhere else, which is the reason for the delicious taste. The fresh water also contains minerals that contribute to the fiery colour and mild taste, not found in any other roe.”

20 September is an important date for the professional fishermen in the area.

It is then, and for five weeks onwards, that they go trawling for vendace. After extracting and rinsing the roe, they deliver it to BD Fisk, where it goes through rigorous quality controls before it is packaged and sent out to customers worldwide.

day it is Sweden’s largest supplier of vendace roe.

“A lot of pride goes into our craft,” Forsberg continues. “No machines are used at any point, and the only thing that is added to the roe is four per cent salt.” Each female vendace contains around two teaspoons of roe, and every year, BD Fisk produces and sells several tonnes of it.

BD Fisk was founded in 1928 by the local fishermen who still own the company. To-

Today, BD Fisk delivers not only to countries in Europe, but also to Singapore and Japan. ”We had a visit from a gentleman living in Japan, and he was so impressed that we now deliver to him on a regular basis,” Forsberg continues. “He sells the Kalix Löjrom in gift packages together with the famous Beluga Caviar.”

For more information, please visit: www.kalixlojrom.com

Issue 59 | December 2013 | 45

: ME E TH SIGN L E IA EC ISH D P S N FIN

Above left: Frenckell Square, Tampere. Lighting design by Valoa Design. Top right: NOA Pendants by Valoa by Aurora. Below: Tray illustrations by Sagalaga.

After Alvar Aalto About one in every four jobs in Helsinki is design related. The city lives and breathes design, and the rest of the country is not far behind. Between the Design Museum, the Alvar Aalto Museum, and the Museum of Finnish Architecture, the Finnish capital’s Design District offers visiting art junkies all the creative inspiration they could wish for – and more.

By Linnea Dunne

But Finnish design is more than the simple lines of Aalto’s glassware and the art glass and iconic candle holders from Iittala. Marimekko’s bold and colourful textile prints may have become household must-haves across Europe and beyond, and it is fair to say that there are more than a few collectors of Moomin mugs and fans of Koskinen’s Block Lamp out there – but the Finnish design values of simplicity, durability and style have spurred on many a gifted designer to make it way beyond the domestic market.

46 | Issue 59 | December 2013

Scan Magazine set out to explore what Finnish designers, up-and-coming as well as more established, have to offer consumers and home-makers today. Steeped in a design heritage that promotes sustainability and sneers at the throw-away trend, the creatives featured bring passion and problem-solving to everything from lighting to furniture and postcard design.

“There is too much rubbish in the world today,” says Jouko Järvisalo, professor of furniture design and head designer of furniture manufacturer Mobel. And indeed,

as the interviews with Finnish designers on the next few pages will show, this is a sentiment that is echoed across the Finnish design scene – whether you speak to the accessory designer whose one-ofa-kind wooden buttons caused a stir, or the designer of eco-friendly pendants who will not take darkness for an answer, the illustrator who loves a good fairy tale, or the lighting designer who creates solutions so in tune with nature that the stars still shine through.

One thing is certain: Alvar Aalto may be the hero of Finnish design, but he is in no way the country’s one and only star.

Whether you see it as a sign that his legacy is being respected and carried forward, or think that his position as legend is threatened – well, we will let you decide for yourself.

Scan Magazine | Special Theme | Finnish Design

A family affair: Finnish design stalwart Aarikka reaches a milestone In Finland, Aarikka has been a household name for generations. It stands for classic Finnish design the way Finns love it: pure, accessible, colourful and fun, with a place in everyday life and every home.

Aarikka was born in 1954 as the kind of grassroots success story that many only dream of: young textile design graduate Kaija Aarikka had made a dress as her graduate piece, only she lacked the wooden buttons she had envisioned for it.

When she could not find them, she made them herself. Those five buttons created a stir, leading to work requests and orders

and, finally, a company of her own that she formed together with her husband.

Since the button days, Aarikka has become synonymous with coloured birch and pine wood, silver jewellery and interior design items that all carry the unmistakable Aarikka look. With its pure, simple lines and Nordic materials, Aarikka was making sustainable handi-

craft long before the term became fashionable – and with a social conscience, too: a large share of the production employs home-makers, retirees and employees in sheltered workshops.

Run today by the three Aarikka sisters alongside their mother Kaija, who still designs, the company has a large export market in Asia, the United States and northern Europe. Turning 60 in 2014, the company is celebrating its milestone year with a new collection. Aarikka is going from strength to strength with a concept that is still winning: bold and timeless design, creating classics for every generation.

By Joanna Nylund | Photos: Aarikka

For more information, please visit: www.aarikka.com

A brand with characters Saga is a nickname that also means tale. Laga is a Swedish word that means to make.

Sagalaga is a company that makes furniture and cards with stories.

“The idea for Sagalaga was born out of the desire to establish a brand for which we could combine our expertise to make something by ourselves – to create stories,” says Satu Ketola, the designer and one of the owners of Sagalaga. Satu, as it happens, is also a Finnish name that means tale.

The fairy tale became true when Ketola, illustrator and graphic designer, and her partner, a commercial filmmaker, established Sagalaga around a year ago. In addition to creating the actual stories, the company also designs postcards, posters, trays and towels, for example.

What all items have in common is nature. Nature, to Sagalaga’s products, is about the Finnish forests as well as characters: the forest animals, foxes and owls, live in Sagalaga’s illustrations.

“They are both animals from Scandina-

vian mythology, and they both have special and multifaceted characters of their own,” explains Ketola.

The foxes and owls became famous thanks to Ketola’s art exhibition at Pori Jazz festival this summer. In fact, she designed the entire visual identity of the renowned international music festival, and now, the web shop sells 100 per cent Finnish products and tells the tales of the Finnish forests.

“The products have a purpose, but they also bring a little joy to your everyday life. We want people to smile and see the stories in the illustrations,” says Ketola.

Sagalaga’s simple, Scandinavian style suits many occasions and many homes.

Moreover, the foxes and owls are about to get company. “This spring, there are more animals to come, but I will not tell you which animals – not just yet,” Ketola smiles secretively.

By Karoliina Kantola | Photos: Sagalaga

For more information, please visit: www.sagalaga.com www.facebook.com/Sagalagadesign

Issue 59 | December 2013 | 47

Scan Magazine | Special Theme | Finnish Design

Illuminating Design: Lighting up spaces, lighting up lives Offering functional products, beautiful in their simplicity, Valoa by Aurora is lighting up Finnish design.

By Stephanie Lovell | Photos: Valoa by Aurora

“It’s always a special moment when you have a product you’ve been working on and you switch it on and see the light for the first time. It’s as if this added element suddenly appears,” enthuses Aurora Nieminen, a trained industrial designer and the founder of lighting company Valoa by Aurora.

Seeing the beauty in functionality With a name like Aurora, it was perhaps only inevitable that light was going to take on a particular significance in her life. It was after spending seven years in northern Finland, where inhabitants are engulfed in complete darkness at this time of year, that her passion for lighting really started to grow. She came to realise that in these conditions, pretty little mood lights were simply not going to do the trick. “When I’m designing, I always consider the light aspect,” she explains. “I’m

48 | Issue 59 | December 2013

not interested in making a lamp that looks nice but doesn’t give out enough light.”

With its clean design, the Valoa by Aurora collection has an undeniably Finnish feel.

Although Nieminen grew up in Canada, her Finnish mother filled their home with classic brands like Marimekko, Arabia and Iittala. “I think that seeing these products outside Finland allowed me to look at them in a way that made me really understand their beauty and functionality,” she says. “I realised that form and function are not separate from each other in Finland. So in my designs, I wanted to take the extras away, keep it beautiful, keep it simple.”

Timeless quality As well as Finnish design and culture, Nieminen is inspired by new materials,

new uses for existing materials, and new technology. The Noa pendant, the first product to be launched, uses eco-friendly LED technology and its lightweight felt shade is made from partly recycled materials. “Our pieces are more than just a fleeting trend,” says Nieminen. “We design products that will last a lifetime, lighting up spaces and lighting up lives.”

Over the past year Aurora’s products have received a lot of international attention and are being used in design and architecture projects across the world. With new lights to be added to the collection over the course of the next year, including a table lamp and another pendant, the future looks bright for Valoa by Aurora.

For more information, please visit: www.valoabyaurora.com

Scan Magazine | Special Theme | Finnish Design

Tomorrow’s classics are created today “Time shows what kind of design will live on and which products will turn out to be true classics,” says Jouko Järvisalo, professor of furniture design and artistic director and head designer of Mobel. “There is too much rubbish in the world today, too many objects no one needs. A designer must make sure that what he creates is actually useful.”

By Aija Salovaara | Photos: Mobel

Mobel is a furniture design company based in Helsinki. Founded in 1996, the company focuses on creating clean-cut and refined design that embodies the views of the designer, without compromises. Behind Mobel’s success, in addition to Järvisalo, is interior designer Pentti Hakala.

“At a time when thousands of products are constantly being produced, emphasis should be put on the work of the designer.

For us, it is important to lead the way for the world rather than following ways shown by others. Being distinctive brings you success,” insists the awardwinning designer and artistic director of the company.

So what makes a product distinctive? Fine design, of course. “Design has to be innovative. It should offer solutions and be forward-thinking. It should be functional. It should stand the test of time and be sustainable. The best design will not be thrown away,” says Järvisalo.

Mobel designs furniture manufactured using durable materials, such as steel and high-quality birch, according to the requirements of sustainable development. Efficient actions on behalf of the environment are required throughout the manufacturing process of Mobel’s products, and all the waste and packaging material created is either recycled or converted into energy.

Mobel’s products always represent the idea of the designer, his aesthetic vision.

And as the company’s philosophy articulates, a designer must be honest and uncompromising. He must stand behind his creation. “Innovations are born when a designer interprets the future. A designer can sense unseen information and transform it, through his work, into new ways of thinking. That leads to solutions that create a product,” Professor Järvisalo explains. “The best results are achieved by following one’s own path.”

For more information, please visit: www.mobel.fi

Issue 59 | December 2013 | 49

Scan Magazine | Special Theme | Finnish Design

Embracing the dark side Finnish architectural lighting company VALOA Design draws on the Nordic design tradition to bring beauty to the darkness and a sense of comfort into people’s everyday lives.

By Stephanie Lovell | Photos: VALOA Design

Light in the Nordic countries is slow. Think gradual sunsets, gentle movements and the steady glow of the aurora borealis. In the north, light is also sparse at this time of year. However, rather than despairing as the winter darkness sets in, VALOA Design sees an opportunity to create positive aesthetic experiences in everyday surroundings, reproducing the peaceful lights that occur in nature through artificial lighting.

Take, for example, the Deqing Riverside in China, where VALOA Design’s services were employed when the municipality government was looking to develop the city’s parks and open spaces. Here, the designers managed to achieve harmony with nature by ensuring that it is still possible to admire a starry sky, even when the lights are switched on.

“Good lighting means that the environment looks, feels and works well,” explains Roope Siiroinen, the company’s CEO. “Every project is designed for the end users, considering how they want to feel, what they want see and how lighting can make their life practically better.”

Over the past ten years, the company has gained extensive experience and expertise, lighting up a variety of exterior and interior spaces both at home in Finland and abroad. Wherever in the world its services are needed, VALOA Design always maintains a distinctly Nordic style, following the idea that less is more, simple is beautiful.

For more information, please visit: www.valoa.com

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SP MA ECIA DE L T H IN NO EME RW : AY

Norway: a little, big country of innovation As millions of visitors realise every year, Norway is a vast country in terms of size: a country with a breathtaking coastline and stunning scenery, from our smallest islands to our majestic mountains. You might not hear us admit it very often, but in many other ways, Norway is a small country.

By Ms Monica Mæland, Norway’s Minister of Trade and Industry

Norwegian companies know this. They also know that if they want to experience real growth, they have to introduce their products and ideas to customers around the world at an early stage. And by focusing on quality, flexibility and innovation, they manage to stay ahead of the game.

Today, we have companies that are worldleading in areas such as sub-sea technology, navigation systems, classification services, renewable energy and aqua culture, to mention a few.

As Norway’s new Minister of Trade and Industry, my job is to create a business environment that enables our companies to grow beyond our borders. The activities of Norwegian companies abroad convert into welfare and job creation at home.

My starting point could be worse: the Norwegian economy has continued to grow through the global economic hardships and the prospects for the future are still looking good. At the same time, there are challenges. Demand has decreased in our traditional export markets and our companies are experiencing increased competition from low-cost countries.

We will face these challenges by building stronger relationships with growth markets while remaining close friends with our partners in Europe and North America. We will improve conditions for growth in knowledge and innovation based industries. And we will make it easier to set up and run businesses in Norway.

In other words, we will do our part, but the companies have to take the first steps.

Without their ideas and ambitions we certainly would not have gotten as far as we have today.

Ms Monica Mæland, Norway’s Minister of Trade and Industry.

Photo: Hans Jørgen Brun

Issue 59 | December 2013 | 51

Flytoget, the airport express train to and from Oslo Airport. Photo: Oivind Haug.

50 years of great design A growing number of businesses are using design as an innovation tool to come up with competitive products and services. And, increasingly, we are finding them among the annual recipients of the Award for Design Excellence, according to Jan R. Stavik, managing director of the Norwegian Design Council, which this year celebrates its 50th anniversary.

tained that the budgets needed to be increased substantially. Since then, the budgets have grown fivefold, proving the willingness of the Norwegian authorities to provide backing for design.

Media coverage worth millions “We work with politicians, the authorities and the entire business sector, and we

By Henning Poulsen / Pressenytt

The experienced design director admits that while 100 per cent awareness of design potential is most probably utopian, efforts to convince the business sector of the profitability inherent in good design are progressing in the right direction. “We have registered a steady increase in companies that are working strategically with design,” explains Stavik. “And our surveys have shown that these companies are twice as innovative as other companies, which equates with similar surveys carried out in other countries. This is reassuring.”

When Stavik left the Orkla group to take over the management of the Norwegian Design Council in 1999, he quickly ascer-

52 | Issue 59 | December 2013

Helly Hansen Sailer Jacket

Luxo Lamp

Scan Magazine | Special Theme | Made in Norway

need sufficient resources to be able to reach everywhere,” says Stavik. “The most important way for us to achieve our goals is through visibility: by highlighting the good examples of design and presenting the Award for Design Excellence and other design awards on Design Day, by presenting good design stories on our website, via 100% Norway and professional events, and through the media.”

Today, the Norwegian Design Council is among the biggest design councils in Europe. We consider this proof that it has been successful in convincing politicians, and at all times the current Minister of Trade and Industry, of the importance of design to future Norwegian value creation.

Stavik has seen his organisation grow from being a small and insignificant player to being a key governmental innovation tool. Design has gained its rightful place in the first parliamentary report on innovation, and every year since 2009 the government has granted additional funds to the Norwegian Design Council for a Design-driven Innovation Programme (DIP) aimed at stimulating companies to invest more in the ideas stage of projects.

sign has contributed to improving everything from train compartments to polling stations and parks, and here our efforts have played an important role.”

The forerunner to the Norwegian Design Council, the Norwegian Design Centre, was founded on 29 November 1963. “In the beginning, design was associated with aesthetics and the appearance aspect of the products, and Norway was part of the so-called Scandinavian Design wave of the 1950s,” says Stavik. During the next ten years, design came into its own. It became more widespread, specialised and professionalised, and today, it is the user who is in the centre, while the designer’s task is to interpret and translate the users’ needs into new and innovative concepts.

The work of the Norwegian Design Council is aimed at opening new doors for Norwegian designers, including in the maritime sector and the offshore industry. “By putting engineers together with leading industrial and interaction designers, we achieve many interesting innovations that break with established thinking and norms,” says Stavik.

that can take on demanding and ambitious design projects from both public sector institutions and multinational companies.

“These are exciting times for everyone working with design,” he concludes.

SX20 Quick Set Cisco. Photo: Dag Dalvang

SX20 Quick Set Cisco. Photo: Dag Dalvang

Designing the future “As well as providing competitive advantage, design is also essential in promoting good Norwegian values such as openness, accessibility and equal opportunities for all,” says Stavik. “In recent years, de-

Håg Capisco Chair, designed by Peter Opsvik

In the future, service design will very much be the vogue, declares Stavik. With 80 per cent of workplaces in service provision, and a public sector that is under increasing pressure from the growing numbers of elderly, there is a heightened need to tackle old problems in new ways. “Improving efficiency in public sector services such as the health sector offers potentially huge social benefits. We have a very interesting DIP project under way at Oslo University Hospital, where the aim is to utilise service design to cut waiting time for patients with breast cancer by 75 per cent. This is a social benefit that we can all understand and be pleased with.”

To meet future needs, it will be important to develop strong and specialised Norwegian service design environments. At present there is not even a study course in service design. Stavik is also looking for consolidation in the design sector, with more big, interdisciplinary agencies and environments

Ulstein Bridge Vision, launched on 29 August 2012 in Stavanger

For more information, please visit: www.norskdesign.no

Norwegian Design Council facts and figures: NDC was founded on 29 November 1963.

NDC generated media coverage equivalent to almost NOK 50 million in advertising value last year.

Almost 500 companies from 90 sectors applied for a total of NOK 220 million from the DIP programme.

This year, Helly Hansen received the Award for Design Excellence for the 12th time.

Issue 59 | December 2013 | 53

Coffee maker Wilfa Svart Presisjon

Wilfa – bringing back the basics In a jungle of espresso drinks and coffee chains, Wilfa believes in the strong Scandinavian tradition of black, filtered coffee. That is why the company has spent years developing the best of tools to help you make a perfect cup at home. It really is that simple.

dinavia when comparing the culture with that of Southern Europe. Contrasting the two, his belief in the Nordic culture of coffee drinking has grown even stronger. “In Italy, you’ll walk into a coffee bar in the morning and have your espresso in one sweep, alone by the counter. It’s a vastly

By Julie Lindén | Photos: Wilfa

Any Scandinavian will be able to tell you that drinking a cup of coffee is never just that alone – it is a ritual, in every sense of the word. Whether included in an überSwedish ‘fika’ (meeting up for a chat over coffee and something sweet) or in a morning breakfast alongside a sandwich at a Norwegian kitchen table, each country has its variety of the almighty coffee cup.

“The cultural diversity was one of the reasons why we decided that travelling would play an essential role in our product de-

54 | Issue 59 | December 2013

velopment,” says product manager Arild Jørgensen. “We went from Sweden to Iceland to Finland and Denmark, and discovered that each Scandinavian country has a completely unique way of enjoying this popular drink.” The journey also resulted in a blog: Nordic Coffee Culture.

Here, readers can learn more about the special coffee culture of the Nordic region.

A social rite Jørgensen says he understood how much of a social rite coffee drinking is in Scan-

The design is minimalist and sleek.

Scan Magazine | Special Theme | Made in Norway

different way of drinking coffee to how we do it. We sit down and talk about good and bad, triumphs and tragedies. It was the social norm before social media.”

beans if you don’t want to, as long as you know the basic principles of brewing good coffee.”

Knowing your raw materials

Precision in coffee making Countries in Scandinavia are known to have the highest consumption of coffee per capita in the world, and the favoured cup is still that of filter coffee. It is this deeply embedded tradition that Wilfa aims to rejuvenate, in part through its new coffee maker Wilfa Svart Presisjon. As the name suggests, extra care has been taken to ensure precision in each step of the coffee brewing.

“The Presisjon maker is the result of a long period of research and careful consideration. We wanted to create a coffee maker that would give the user the utmost of their raw materials – the water and ground coffee beans – while keeping the process simple enough to use for every single cup,” Jørgensen says.

Wilfa Presisjon has only one button – to turn the maker on and off. Furthermore, it has an essentially simplified design inspired by the minimalist Scandinavian look, all there to break down the barriers between you and the process. “We want to communicate simplicity and quality,” Jørgensen says, adding: “You don’t have to buy the most expensive freshly ground

The separate water flask keeps the machinery clear of coffee residue.

What are these principles? According to Wilfa, one of the best indicators of how good a cup you will be able to make is no further away than in your kitchen faucet.

Scandinavian water is known to be of the cleanest standard in the world, a prerequisite for good brewing. Jørgensen says that a mistake made by many is filling the maker up by pouring water from a dirty pot, clogging up the machinery.

“To prevent this, we have equipped the Presisjon maker with a water flask separate from the rest of the machine, ensuring freshness and cleanliness. If the water is then heated to the optimal level of 92 to 96 degrees, you will have great coffee in no time. The clever precision flow control makes it possible to make just as much or little coffee as you like, without having to leave a full pot standing, like many do.”

Wilfa has managed to develop machines that work with the very same guidelines.

“The Wilfa Presisjon makes a cup of coffee just like your barista would make it. It uses only the right amount of clean water, warmed to the ideal temperature and mixed with the proportionally right amount of coffee,” says Jørgensen.

Wilfa Presisjon is so well tuned in with the requirements and standards set by the most competent of baristas that it was recently used at the Nordic Barista Cup. Jørgensen says that learning from the very best is a value that cannot be underestimated in the process of manufacturing coffee making appliances.

“My relationship to coffee has grown stronger and deeper as I have seen baristas like Wendelboe in action, and seen what small but significant factors affect the flavour and experience of each cup. My morning cup is the most important one, and in true Scandinavian and Wilfa spirit it’s always black!”

World-class baristas Wilfa products are developed in accordance and cooperation with some of the world’s best baristas, one of whom is the noted Tim Wendelboe. Studying how these baristas make coffee, many by using a ‘pour-over’ technique where water is literally poured over the coffee by hand,

For more information, please visit: www.wilfa.com, www.nordiccoffeeculture.com or www.facebook.com/nordiccoffeeculture

Tim Wendelboe, noted barista, has collaborated with Wilfa to improve your coffee experience.

Issue 59 | December 2013 | 55

Scan Magazine | Special Theme | Made in Norway

Hitting a nerve in the fashion industry When Hanne Synnøve Koløy created Mole – Little Norway, it was out of a passion for designing comfortable children’s wear. Since then, her brand has gone from strength to strength, and two years in she is ready to conquer the international market.

By Magnus Nygren Syversen | Photos: Mole – Little Norway

“It hasn’t been smooth sailing all the way, but I’ve been pretty fortunate so far,” admits founder, creator and designer Hanne Synnøve Koløy. “I seem to have hit a nerve in the market, the same way a few other internationally-acclaimed Norwegian brands have. Not too many children’s wear brands have managed to do that, so I’m very happy to have managed to do so,” says Koløy.

Since it was founded two years ago, Mole – Little Norway has expanded rapidly, and today Koløy’s children’s wear is being distributed through more than 60 retailers across Norway, as well as in coun-

56 | Issue 59 | December 2013

tries such as Germany, Italy, Finland, Ukraine, the Netherlands, Switzerland, France, England, Taiwan and the United States.

Having established a strong foothold in Norway, Koløy is now looking to make an ever bigger impact on the international market. In January next year she is taking her clothing brand to the Pitti Immagine Bimbo exhibition at the Fortezza da Bazzo in Florence, Italy, backed by Innovation Norway, a government-funded institution with the purpose of investing in innovative Norwegian companies such as Mole.

A child-friendly counterweight The children’s wear exhibition in Florence is far from Koløy’s first big splash on the international market, however. As mentioned, her brand is already being distributed across three continents, and as recently as mid-November Mole – Little Norway appeared on the runway during the Top Model of the Year and Fashion Parade 2013 in Atlanta, Georgia in the United States.

“Children’s fashion is something completely different in the United States compared to Norway, and I’m hoping that Mole can be a kind of counterweight to the

Scan Magazine | Special Theme | Made in Norway

The majority of Mole’s clothes are made from fine merino wool and lamb’s wool, imported from Italy and manufactured in Eastern Europe. The exception to the rule is a clothing line made from baby alpaca wool. “To keep the travel distance to a minimum, these clothes are manufactured in Peru, where the fleece is harvested, rather than being sent somewhere else,” says Koløy.

Choosing a more environmentallyfriendly manufacturing alternative means that Mole competes on a somewhat different level than the mass produced brands of children’s wear, something that suits Koløy perfectly fine.

“Internationalisation and a healthy environmental profile are the two most important elements to my business right now. Mole was never meant to be a mass produced brand, and heading into the international market I have experienced that Europeans and Americans appreciate that slightly more exclusive feel,” says Koløy.

American fashion culture,” says Koløy prior to travelling across the Atlantic Ocean. “Children are not supposed to look like miniature adults, something you see a lot of on the catwalk in the US,” she adds.

Letting children be allowed to be children has always been a strong motivation for Koløy when designing her clothes. Finding inspiration in her own children, and incorporating elements from traditional Norwegian design culture, she makes clothes that highlight childhood, and that can be passed down from sibling to sibling. “My clothes are supposed to feel nurturing and safe,” she says.

But despite her success, Mole – Little Norway is still a one-woman company.

“There’s a huge demand for the brand, and right now my only limitation is capacity. I guess that is a nice problem to have, but to be able to take on larger orders I will need to get a few more things up and running,” she admits. That is why, moving forward, Koløy is looking to invest in people. “I want to build a team and connect with even more distributors and agents to help my brand expand even further,” she says.

For more information, please visit: www.mole.no

One-woman company Hanne Synnøve Koløy has come a long way just in the last year. She has introduced a line of popular baby clothes, and a clothing line made from woven fabrics.

She now produces two collections a year: a summer collection and a winter collection.

Environmentally healthy Another thing that is important to Koløy is her company's strong environmental profile, emphasising an ethical and ecoconscious production. “What separates Mole from other brands is that almost all of our clothes are produced within the European Union, instead of being imported from Asia,” explains Koløy.

Issue 59 | December 2013 | 57

Scan Magazine | Special Theme | Made in Norway Naturally good: all Mogstad and Leraand’s products use natural ingredients that are safe for both children or grown-ups.

Starting small After years of exasperatedly shaking their heads at the labels on children’s skin care products, Kari Løvendahl Mogstad and Nils Ivar Leraand created their own. No parabens or scary stuff, just natural, organic ingredients safe for both children and grown-ups.

By Maya Acharya | Photos: Lykkelig Som Liten

Mogstad and Leraand are married. They are both doctors, parents of five and for the last seven years also business partners.

Lykkelig Som Liten (Happy Little Ones) is the name of their home-grown skin care company that started a couple of years after their daughter Selma was born.

“We couldn't believe how many potentially harmful products there were on the shelves, so we decided to take matters into our own hands, literally. We researched traditional methods, combining this with our own professional knowledge of children’s medicine to make something that was kind to the skin – and that worked,” explains Mogstad. With the help of state funding and a group of nuns that offered to help with production, Mogstad and Leraand managed to commercialise their first baby-salve and have since de-

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veloped a whole range of products that have worked for many others too.

“It’s really great to get positive feedback, not just from parents who tell me that their child has been able to sleep soundly for the first time in months, but from other professionals too,” says Mogstad. Still, she claims there is some way to go before

people are fully aware of the dangers of chemical-based products. “I think the Norwegian government is lagging behind when it comes to enforcing new health policies. Some people are sceptical and like to stick with what they’re used to.”

Even so, Mogstad feels confident that they are on the right track. “Our goal is to become Norway’s biggest and most important skin care brand for mothers and children in Norway,” she affirms.

With this ambition comes new challenges.

The entrepreneurial super couple is planning on expanding its network of distributors to find new markets and even want to launch a range for adults. As Mogstad says, it is no nine-to-five job, especially when you already have one of those, and kids on top of that – although they occasionally help with sticking labels onto the bottles.

“The biggest challenge is finding enough time,” admits Mogstad. “Tonight I'm actually planning to sit down and watch a TV programme with Nils – it’s not something we get to do very often!”

For more information, please visit: lykkeligsomliten.no

Photo: Kari and Nils

Scan Magazine | Special Theme | Made in Norway

The important thing, she stresses, is that a thought and purpose can be understood from the artistic expression of the piece.

“It’s one of those things that I’ve been inspired to do because people seem to like it right now, but it’s important that my design lasts. For many people a piece of jewellery is an investment, and I want my pieces to be investments of both emotional and material value.”

The emotional connection to her trade is especially apparent in Øvrebø’s strong ties to her home of Jølster. A rich cultural heritage and spectacular nature scenery form a natural foundation for the brand, offering a never-ending source of stimulation.

A gift of thoughtfulness Inspired by the stunning nature scenery of Jølster, Anne Lise Øvrebø creates timeless and personalised jewellery to last a lifetime. Celebrating ten years of decorative expression, Øvrebø Smykkeverkstad is the go-to brand for that one-of-a-kind gift.

By Julie Lindén | Photos: Dieter Schneider

“My motto is ‘jewellery made with thoughtfulness, given with thoughtfulness’, because it describes what I am all about. I don't believe the most important thing is to strictly follow current trends, but to make pieces people can treasure for years on end,” says founder and designer Øvrebø.

value in ignoring trends. Many of her pieces are embellished with quotes and thoughtful pieces of text, exemplifying a popular trend that will remain timeless.

“Sometimes I’ll open my window and see the design of my next pair of earrings,” Øvrebø says. “I love my home and I feel very fortunate to be able to work from here, not to mention the incredible support I feel from my local community.” She explains that the local community has provided a fantastic base for her brand, as customers keep returning to her shop in person as well as online to find that perfect gift. “In the near future, my focus will be on the web shop. I want to continue making jewellery to make people happy, and hopefully reach even further afield with my designs.”

The stunning Jølster nature. Photo: Bjørg Kjos / Wenjum Skei

Using natural, solid materials like silver and gold, Øvrebø makes bespoke jewellery for every occasion. From creating unique engagement rings to forming a necklace piece after your child’s drawing, the designer’s aim is to unite a personal touch with rich jewellery-making traditions. “My hope is always that the customer will love what I do and wear the piece every day. If I’ve achieved that, I’ve done my job,” says Øvrebø.

As much as the brand stands for classic creations, Øvrebø says that there is little

For more information, please visit: www.smykkeverkstad.no

Issue 59 | December 2013 | 59

An entrepreneurial fairy tale The northern lights have a magical effect on people, it is said - and perhaps also on fish? It would certainly appear so, given the almost magical properties of Arctic Light’s Nordic Light Fish and Krill Oil products.

By Hannah Gillow Kloster | Photos: Arctic Light Products

When former fishing boat captain Arild Karlsen decided to act on his desire to help people, he did so armed with a solid dose of entrepreneurial spirit, a passion for the healing properties of the Northern Lights, and a magic ingredient: krill oil.

Having personally experienced the incredible benefits that a combination of krill and fish oil can provide, Karlsen approached a doctor with a PhD in Omega 3 studies from the University of Tromsø for help. Refusing to use any but the purest sources and ingredients, in order to make sure that his product would provide the absolute maximum of health benefits, Karlsen and the Omega 3 specialist

60 | Issue 59 | December 2013

started to develop what was to become Nordic Light Fish and Krill Oil products.

After naturally achieving what Karlsen calls ‘the heart colour’, the bright red colour characteristic of the Nordic Light

Founder and CEO of Arctic Light Products, Arild Karlsen, with his wife Irene.

Scan Magazine | Special Theme | Made in Norway

Mission: improved quality of life “My entrepreneurial spirit comes out of a genuine wish to connect my product with people who need it, who need an improved quality of life,” explains Karlsen as one of the possible reasons behind Artcic Light Products’ unprecedented growth. This passion and unfailing belief in what his product can do for other people clearly shines through, as everyone from individuals to wholesale buyers from around the world have been utterly convinced. And with effects ranging from reducing depression to improving skin and hair, no wonder.

As Karlsen explains, it is the combination of quality and passion that has made the Nordic Light products such a success. In fact, this combination has taken his products as far as China, Dubai and South Africa. After the Nordic Light products were approved for sale in China, Karlsen received a visit from a Chinese wholesale representative. Having them declare upon arrival that ‘we have cancelled our accounts with all our other suppliers, because you have the best fish oil product in the world’ is something Karlsen can only describe as ‘a fairy tale’. products, the first batches of the remarkable capsules were ready for sale in 2009.

With the proportions of the recipe perfected for optimal health effects, as well as an entrepreneur incredibly passionate about the good effects his product could have on people, the Nordic Light products soon came to earn the spectacularly strong reputation they have today.

Expanding into markets as distant as China and South Africa has been equally surreal, he explains: “I had never dreamt that the recipe would be quite this effective.” The proportions developed in collaboration with the Tromsø doctor were 70 per cent concentrated fish oil and 30 per cent krill oil, from krill caught in the

cleanest, purest waters of the area around the Arctic Circle. By insisting on the absolutely highest quality of every component, Karlsen has ensured that the fish and krill oil capsules are as beneficial as they can possibly be.

Better than fish “It is medicine for me,” he states, “hearing about how my product has improved people’s quality of life.” Customers report beneficial effects on everything from brain activity to energy levels, from improved memory to success in battling ageing skin, and everything in between. Karlsen says he set out to make a product ‘better than fish’, and it would appear that he has succeeded.

It may or may not be the reputed magical properties of the northern lights that have made the Nordic Light products almost magically effective. There can be no doubt, though, that the man behind them is more passionate than most entrepreneurs are, and has a genuine wish to make lives better in the one way that he knows best: through the healing properties of Nordic Light fish and krill oil. It might sound like something out of a storybook, but perhaps that is because it is. Or, as Karlsen himself describes it: “A small, northern Norwegian fairy tale.”

Nordic Light Fish and Krill Oil products can be purchased online at: www.northernlightproducts.no

Northern lights at Ersfjordbotn.

Issue 59 | December 2013 | 61

The Norwegian star of cheeses Perhaps the scene from The Devil Wears Prada is known to you. An irritable Andy comes home from a strenuous first day at work only to turn down her boyfriend’s carefully composed grilled cheese sandwich. Perhaps you thought Anne Hathaway was the star of the scene? The true stardom belongs to Jarlsberg.

By Julie Lindén | Photos: Jarlsberg

Loved by families around the world for more than 50 years, it is more than safe to call Jarlsberg a national treasure – and a star. Sweet, nutty and perfectly dense, this cheese has earned a wide-reaching reputation for being as delicious as it is versatile. From that late-night grilled cheese to an Italian pesto, Jarlsberg never fails to impress. “The taste is mild and round, attributes that appeal to everyone. It truly does stand out in its own category, and furthermore the quality has gone undisputed for decades,” says Silje Lindborg, international marketing manager for Jarlsberg.

Though often compared to both Emmental and Gouda, Jarlsberg is unequalled in both flavour and appearance. The characteristic holes are formed by a special bacterial culture unique to the cheese, while the production process borrows techniques from various kinds of cheese

62 | Issue 59 | December 2013

making. All the above qualities are, naturally, sealed by a secret recipe – known only to a handful of people. “It’s true that the recipe is a well-guarded secret,” Lindborg says. “I think that adds something to the charm of Jarlsberg and its worldwide popularity.”

Since the 1960s, people outside of Norway have been able to get their hands on fresh wheels and wedges of Jarlsberg, gradu-

ally making the brand Norway’s largest food export. Lindborg explains how the international love for the Norwegian cheese has helped establish the brand’s seal of quality. “When you export such large amounts worldwide over a long period of time, you need to make sure the cheese remains a superior product that doesn’t wane just because it’s being sold at a great distance. Jarlsberg holds a very high position amongst cheeses on the world market, and that brings a certain level of responsibility.”

The international market will continue to be a key focus for Jarlsberg. Lindborg explains that the desire is to strengthen bonds with existing customers, while keeping up with trends and tastes of an increasing range of consumers. “Times have been tough, and we want to ensure that our loyal customers from all over the world know that we appreciate them. Still, the brand is growing and we want to see that development continue, and in order for that to happen we cannot rest on our laurels.”

For more information, please visit: www.jarlsberg.com

Silje Lindborg

Scan Magazine | Special Theme | Made in Norway

Clothes made with love When designer Dyveke Cappelen Beugnet became a mum, she was surprised to learn how difficult it was to find children’s clothes that both looked nice and were of good quality. Refusing to spend money on clothes that fell apart within a month, she decided to take matters into her own hands and designed her very own clothing line for kids: Lilli & Leopold.

Small kids having large and exclusive wardrobes has become far from unusual, despite them growing out of everything within a few months. Beugnet decided to take a step away from this materialistic development and work towards a more sustainable fashion industry. "Small kids don't need an excessive wardrobe – it's not necessary. Personally, I hate throwing away clothes, so my advice to parents is to invest in a few basic quality items for their kids,” Beugnet says.

Having studied clothing design at ESMOD Fashion School in Oslo, Beugnet started out small and designed a limited collection of organic underwear made from pure merino wool. It was an immediate success and Lilli & Leopold was of-

ficially established in 2010. Today, Beugnet designs wool underwear for kids aged 0-10, for both winter and summer wear. Her designs are clearly inspired by vintage clothing, made with love and attention to detail. "Everything I design is of excellent quality; it is made to last a long time. The merino wool is soft and delicate, even after years of machine washing," she explains.

Lilli & Leopold can be bought in a number of stores in Norway. "We have recently expanded across the borders, with a shop in Sweden selling my designs. I hope to continue expanding internationally," Beugnet finishes.

Above, left: This babygrow is Lilli & Leopold’s most popular item. Above, right: The soft merino wool feels nice against your child’s sensitive skin

For more information, please visit: www.lillileopold.com

By Kjersti Westeng | Photos: Tommy Normann

Exclusive and comfortable Norwegian SB SiriBrodersen offers practical, clean design and highly comfortable clothes that are all one of a kind.

SB SiriBrodersen clothing can make you feel as comfortable and natural as nature itself. You may be wearing cosy fabrics, but designer Siri Brodersen makes sure that you wear them with style. All of her ideas start in her home in Lyngør, a small, car-free island in southern Norway. Here

Above: Lilli & Leopold is popular among kids between the ages of 0 and 10.

she has time and inspiration to focus on her work, where the surrounding nature and spirit is reflected in her work. “What inspires me the most are my friends, but also living in such a beautiful place.”

Brodersen’s work has an unmistakably Scandinavian style, with soft, earthy

colours and natural fabrics like merino wool to keep you warm on a chilly day. “It all started when I couldn’t find the perfect bag, so I made one,” says the designer.

From then on, she has based her designs on the needs of her family, and two years in, she has 70 retailers in Norway, an online store, and now wishes to expand beyond her native country.

“I have the luxury of producing a small number of samples, all of which are tested and thoroughly made.” That way, when wearing a SiriBrodersen piece, you always know that it is exclusive and of top-quality. “A bag may only have five copies,” Brodersen explains.

Her newest products are shawls, and she recently started working on a summer collection with shirts and dresses in linen and cotton for those bright summer’s days.

By Anja Elen Eikenes | Photos: Siri Brodersen

For more information, please visit: www.siribrodersen.no

Issue 59 | December 2013 | 63

The family business behind Norway’s notorious sealskin boots The shoe-producing family business Topaz is the world’s largest producer of sealskin boots and slippers, and the ever-expanding company is preparing for the winter with several new top-quality models.

By Didrik Ottesen | Photos: Topaz

For over 20 years, Topaz has produced its high-standard boots and slippers, and considering the materials used and the inimitable design, it is easy to understand why the boots can be found in some of Norway’s finest and largest shops. “Sealskin has superior insulation, making it sustainable in extremely cold temperatures, and the design makes the boots uniquely Nordic,” says Helge Reigstad, managing director at Topaz Arctic Shoes.

“In fact, we have models that are used on polar expeditions – some of our boots have been to both the south and the north poles!”

64 | Issue 59 | December 2013

This is classic Norwegian design, and every boot is hand-made. The classic model, Article no 50, is still selling just as much today as it did in the 1960s. Topaz, launching new coloured models in felt this season, is continuously introducing new models, like last season’s slippers and one modern-looking boot: the Polar. “Polar is our latest modern model, and it is designed to go higher up on the legs. All of our boots are designed for winter and cold weather, but thanks to its design, the Polar can also be used in the autumn and spring time,” says Reigstad, who designs all the models himself.

Despite the seal industry being highly regulated, the company, based in Ulefoss in Norway, strives to make caring for the environment a vital priority. “The seals are mostly from Norway and certain areas around Greenland, and this is due to EU regulations. We strive to maintain our quality and tradition while also focusing on future growth.”

“The raw material we work with is carefully collected in a responsible way,” Reigstad explains. The ultimate quality and design of Topaz’ products are as obvious as the company’s ambition for its products to always have that something extra.

For more information, please visit: topaz.no

Special Theme | Made in Norway

gian. Arabica beans are bought directly from farmers abroad, and are only picked if they match the standard set by Crema experts, assuring that the coffee will be of a distinct character without defects.

“It’s a whole science of its own, similar to that of wine,” Serkland explains. “The type of bean matters greatly, as does the picking and reaping. You must have great control of the process so no time goes to waste, as that’s when beans lessen in aroma and taste. All of these factors affect how you experience the cup you brew for breakfast every morning.”

Traceable coffee is an important issue for Crema, who take thorough steps to ensure that the raw materials meet the standard of Fairtrade or similar certification.

Through its own Crema foundation, the company has also engaged farmers in social projects where schools, houses and childcare facilities have been built to better lives of people subject to great economic pressure from the global market.

The craft of quality coffee roasting Combining quality coffee beans with long-standing traditions of roasting, Crema remains true to the original craft of making a really great cup of coffee. Focusing on the environment and conscious choices at every step of the process, this is the little roastery with the big taste – bringing quality back to your home-made cup.

Serkland explains that the company’s foremost goal is that all its coffee should be certified by 2017. “This is constantly on our minds, and we are very much in tune with the world around us. Coffee is one of the biggest commodities in world trade as a whole, and therefore we want to make sure that we take our environmental and social responsibility seriously.”

For more information, please visit: www.crema.no

By Julie Lindén | Photos: Crema Kaffebrenneri

“We do see a clear trend in coffee drinking,” says assistant general manager of Crema Kaffebrenneri, Mette Nyegaard Serkland, adding: “People are getting tired of the latte culture and are trying to get back to that good old cup of black filter coffee with a strong and defined taste. More so than ever, we also want to be able to make that kind of cup at our own kitchen counters.”

Founded in 1978, Crema enjoys a vast base of experience and the knowledge to match it. Roasting commenced in 1986, bringing specialty coffee to many a thirsty Norwe-

Issue 59 | December 2013 | 65

Although Møller’s designs are known for their clean, Scandinavian simplicity and practicality, they are by no means stripped of character. Her newest designs are inspired by vintage nostalgia, femininity and subtle details. “What is important is that the clothes aren’t made to take over your personality, but rather to build around it,” she explains.

When asked what she is most proud of, Møller describes her optimal scenario: “When a customer comes back to the store and I can see that they are wearing a garment from, say, ten years ago, and I know that it’s been washed and used a lot, but it still looks good – that's when I’m proud, when I know that I’ve delivered a well-made product.” This may seem an odd notion of achievement for someone under the pressures of maintaining a business, but durability in an industry tainted by fads, fleeting trends and commercialism is at the heart of Møller’s ethos.

Clothes that last a lifetime: Mette Møller doesn't design clothes just for one season.

Making fashion last Norwegian fashion designer Mette Møller creates women's clothes that are simple, practical and, most importantly, that last. 43-year-old Møller grew up just outside Oslo and describes her journey into fashion as ‘a classic tale’.

By Maya Acharya | Photos: Mette Møller

“It started with my first childhood sewing machine, making clothes for my dolls, which led to making clothes for myself, and then for friends,” explains Møller,

whose steady accumulation of devotees eventually led to her first commercial collection in 1997, along with the creation of her own successful label: Mette Møller.

Even though Møller is environmentally and ethically aware when sourcing materials, she claims that the real focus should be on breaking out of a culture of constant consumption and waste. “It’s not something that gets talked about very often – that we throw clothes away too quickly.

There is an overwhelming pressure in fashion to constantly increase and accelerate sales. I want to move away from that. We have to think about who and what gets hurt along the way.”

Much like the clothes she makes, Møller’s ambition for her own career is simply to stand the test of time. “I'm happy to have been going for as long as I have, with more to give. All I really want is to continue doing what I’m doing, and just have fun making clothes.” With classic designs and a refreshing attitude towards the industry, it seems safe to say that Mette Møller will make a lasting impression.

Left: Clothing you can feel at home in, not just for a season but for a lifetime.

For more information, please visit: www.mettemoller.no

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Scan Magazine | Special Theme | Made in Norway

Unique quality jewellery for golf lovers What do you get if you combine two good friends who have a passion for golf with an eye for jewellery and big dreams? The answer is The Silver Tee, a brand specialising in golf-inspired jewellery developed by the Norwegian duo of hairdresser and ideas machine, Anne Martinsen, and one of Norway’s leading jewellers, Torill Isachsen.

As enthusiastic golf players, Martinsen and Isachsen wanted to design something that others who share the same love of the sport could wear proudly. Having discussed the idea, the women researched the market, only to find that this particular type of jewellery simply did not exist.

This was immediately seen as an opportunity for the pair to let their creative traits run wild and create an identity within a very narrow and untouched part of the jewellery industry. “I think our luck was in that no one had thought of this before us, making our products very unique,” says Martinsen. “When I wear one of our products, I have people approaching me on the street asking me what on earth I’m

wearing. It stands out, and people like that.”

The Silver Tee was founded last year and offers an exclusive selection of miniature golf pegs in different types of gold and platinum. The pegs come in various sizes and designs and can be used as necklaces, key rings or for decorating golf bags. One of the main goals for the entrepreneurs has been to design something wearable for everyone, no matter what gender or age. “We take our customers very seriously and work hard to make them happy,” says Martinsen. All the products can be viewed and ordered through the web shop.

For more information, please visit: www.thesilvertee.com

By Adelina Ibishi | Photos: The Silver Tee

The art of knitting

By Kjersti Westeng Photos: Anne Helene Gjelstad

Norwegian artist Marit Eken Kalager designs women's clothing. Generally speaking, the designs are created for the sole purpose of wearing, but Kalager's work also serves as stand-alone pieces of art, often found in Norway's most prestigious art galleries.

Kalager was interested in shapes, materials and proportions from a very early age.

Because she loved both drawing and knitting, pursuing a career within fashion design was a natural choice. She started her degree at The Norwegian National Academy of Craft and Art Industry at the age of 35, where she learnt to knit on a machine.

"I graduated in 1987, at a time when knitwear wasn’t in fashion. The ’80s were about leather and plastic, but I still chose to do my masters in knitting in 1997," Kalager says. She graduated with the very impressive grade 1, a result no one else on the course has achieved since.

Behind every single one of Kalager's designs lies a lot of hard work and detailed planning. She machine-knits all of her designs in her workshop at home, us-

ing pure merino wool bought from Hillesvåg in Norway. Using very few seams and initially making everything 50 per cent bigger than the desired end result, Kalager is able to shrink everything down to the perfect size and shape without having to cut the material.

Famous for the beautiful interaction between material, form and proportions, Kalager's designs are often found in museums and exhibitions across the country.

In 2006, she received the prestigious Grassi Prize after an exhibition at the Grassi Museum in Leipzig in Germany.

"My designs are often used as sculptures, which is why I always focus on their shape and silhouette. They are expressions of art in themselves," Kalager finishes.

Kalager's designs serve as stand-alone pieces of art.

Kalager avoids using bright colours as they take the focus off the shape and silhouette of her dresses. Every item of Kalager's designs is machine knitted using pure merino wool.

For more information, please visit: www.maritekenkalager.no

Issue 59 | December 2013 | 67

Bags of coffee beans are delivered to the roastery.

Each bean has a different taste and shape.

When only the best is good enough The South American Jacu bird is a very selective coffee drinker. In fact, it flies from coffee plantation to coffee plantation in search of the very finest coffee beans. Norwegian Jacu Coffee Roastery found this story so inspiring that it borrowed the famous bird's name and opened up a roastery using exclusive beans of the very finest quality.

short-term profits. We want the money to stay with the workers, which is why we use as few middlemen as possible. After all, it should pay off to deliver quality products," Hanken ends.

By Kjersti Westeng | Photos: Jacu Coffee Roastery

When Jacu Coffee Roastery first opened its doors in the heart of Ålesund in 2011, the location was far from a coincidence.

Firstly, the company wanted to continue the local tradition of the popular roasters from the early 1900s. Secondly, they wanted to be available to their customers, which is why they opened up a small café next to the roastery where locals and visitors are welcomed in for a chat and a cup of delicious, freshly roasted coffee. Three years in, Jacu Coffee Roastery is a wellestablished and strong brand, reflecting excellent quality and taste. Proud to have put Ålesund on the map as one of Europe's top-20 best locations for drinking coffee, Jacu Coffee Roastery will continue to establish itself as one of the primary Nordic coffee roasters.

According to CEO and co-founder Anne Birte Bjørdal Hanken, the success lies in each unique bean. "Just like the Jacu bird,

68 | Issue 59 | December 2013

our farmers are very thorough and selective, making sure every single bean is ripe and perfect," explains Hanken. As soon as the coffee beans arrive, the roasters start the complicated process of finding the right roasting profile. Determined to get the most out of each individual bean, they know full well that this process can be extremely time-consuming. "We spend a lot of time tasting the various results until we find one we are happy with. Tasting coffee is like tasting different types of beer and wine. Each bean has a unique taste and we want to bring those flavours out, not burn them off," Hanken explains.

Jacu Coffee Roastery is very serious about the ethical and environmental aspects of the trade. To ensure proper pay and good working conditions for their farmers, the roasters keep in regular contact and form close working relationships with them.

"Our focus is on sustainability rather than

Left: Jacu Coffee Roastery’s products are available to buy at a number of cafés and restaurants.

Below: Jacu Coffee Roastery is located in the centre of Ålesund. Visit the roastery for a cup of freshly roasted coffee.

For more information, please visit: www.jacu.no

Special Theme | Made in Norway

and cotton.” The goal is elegant but comfortable clothes with a good fit that can easily be combined with someone’s personal style.

A major source of inspiration for Aanesrud is her grandmother, the beautiful woman pictured on all the labels of the clothing line. “My grandmother kept almost all her dresses from her youth, and when I was young I spent a lot of time in her loft admiring them. Her style was elegant and classic and she has definitely been and still is one of my main sources of inspiration, along with my mother who has always designed and made clothes for the whole family.”

Inspiration By Grandmother’s grace and old dresses Inspiration By Laa is a clothing line created in 2008 by Lene Aanesrud and Lars Elstad.

It is run as a family business with Aanesrud in charge of the design and creative processes and Elstad looking after logistics and the financial side of things. Their vision was to make classic, elegant clothes at affordable prices, an idea that came to life on a trip to Hong Kong where Aanesrud met two women who shared her vision and were skilled in the art of sewing. The three of them got talking and the rest is history.

By Anette Fondevik | Photos: Inspiration By

Five years later, the clothing line consists of outerwear, blazers, skirts, blouses and dresses for everyday use as well as special occasions. “We wanted classic yet contemporary cuts at affordable prices

to reach a wider market,” says Aanesrud. “However, we still wanted to keep the expression of wearing a designed piece, so the garments are mainly made from quality fabrics such as wool, silk

Aanesrud describes her own style as feminine without being too romantic, and she uses a range of different accessories to dress up, toughen up or dress down an outfit. “I care about fashion and style, but I am not a ‘fashionista’ and I don’t follow trends,” she says. “I find more inspiration from vintage clothes, interior design, nature and travelling rather than the big designers.”

The clothes from Inspiration By Laa are sold through a network of 30-40 dealers in Norway, mainly independent interior and clothing boutiques. Through the management company Inspiration By, they also distribute the increasingly popular American shoe brand OTZshoes, sold in about 60 shops. Inspiration By is rapidly expanding and actively looking for new distributors for both clothes and shoes in other markets.

For more information, please visit: www.inspirationby.no

Issue 59 | December 2013 | 69

markable clothing gallery for what was to become her highly successful design company: Edel Design AS. Edel Design AS was originally set up to fund another venture: a wilderness-camp project for youngsters focusing on selfdevelopment, nature and the great outdoors. But thanks to Urstad's efforts, Edel Design soon took on a life of its own, and in the first six months of its existence, the staff multiplied from one and a half, including Urstad herself, to six full-time employees. The following years, orders, production and visitor numbers blossomed. Even Michelle Obama got in on the action, as the official owner of several of Urstad's designs. On top of all this, Urstad also established a ten-person network that now boasts thirty members, and has led her small community in the middle of the lake Mjøsa to become one of Norway's most visited destinations.

Urstad's track record is not short of extraordinary achievements. And as a result, nothing about Edel Design is ordinary either. As Urstad herself asserts: “We're unique because we provide clothes that bring the most out of those wearing them.

The clothes are produced locally, under the best conditions, using only pure, natural materials such as wool, silk, linen and hemp.”

Dream-weaver Designer and entrepreneur Edel Urstad may be the very definition of a go-getter, a self-starter, or generally speaking, a 'yes-person'.

By Maya Acharya | Photos: Edel Design AS

After studying in Singapore, completing an MA in developmental economics and food safety, and working with indigenous American youth in the Canadian wild,

70 | Issue 59 | December 2013

Urstad's journey led her to a small and charming community in the middle of lake Mjøsa in her native Norway. Here, she converted a traditional cow barn into a re-

Making quality clothes that are longlasting and survive short-lived fashion trends is certainly on Urstad's check-list, and so is making people feel good – about themselves as well as about where their clothes have come from. “The golden thread in all my designs is to create raw elegance with pure natural materials,” says Urstad. She implements this ethos by catering to all kinds of bodies and occasions. “There is no such thing as the wrong size,” she insists. “Our clothes are for all women, men and children, for short arms or long backs, for those who are tall and those who are small, for those as wide as a carport and those as tiny as a straw, for weddings, funerals and everyday wear. On whoever – for whatever occasion – Edel Design is meant to give a purified sense of well-being.”

Scan Magazine | Special Theme | Made in Norway

Despite Edel Design's booming success, Urstad insists that expansion is not the only solution for continued progress. “We don't want to conquer the world by having a shop in every country out there. What we do want is for the world to come to us,” she says with conviction. And it seems the world does. Customers from all continents visit the gallery in order to get a unique experience and attentive guidance in finding what looks best on them, and Urstad ensures that everyone who visits the gallery is given “an honest and true feeling of being seen and taken care of.”

“I do believe,” says Urstad, “that when each and every one of us feels good, we look good and then we also get nice compliments.

This makes us lighter at heart, and as a result we tend to pass it on to someone else.

This is a simple but effective way of making a small contribution to a better world.”

It is clear that Urstad's true vision remains consistent in all aspects of her doings. “What I really care about, and have always cared about, is empowering people. That's why we insist on having that close, personal contact with our guests. I want to inspire people who are carrying around a dream themselves, to dare to follow it and make it a reality.”

For more information, please visit: www.edeldesign.as www.midtimjosa.no www.mjosgardene.no

Issue 59 | December 2013 | 71

Managing illness with innovative design When Linus’s mother was struggling to find the right carrier system to fit the equipment for her son, who needs to be fed through a tube, she decided to take matters into her own hands.

By Oda Marie Eidissen | Photos: LinusCare

After a period of trial and error, she founded LinusCare, a brand offering comfortable clothes so that children such as Linus can maintain an active life.

Nina Berntsson realised that there was a lack of good carrier systems that fitted all the different types of equipment on the market. “Linus wanted to continue being active despite being ill,” Berntsson explains, “and the solutions we had tried out did not work quite as well as we would like.” The backpacks carrying the equipment for the tube feeding were heavy and impractical, making activities challenging and putting significant weight, not to mention the disturbance, on the child’s back. As there were few other options,

72 | Issue 59 | December 2013

she decided to create a carrier system herself, and the result was a more innovative and modern solution. The Linus Vest is a unique alternative to the backpacks, the equipment placed on the hip instead of the back, making it more stable and comfortable to wear. All of the products were developed through user experience and in collaboration with an experienced designer.

Tube feeding is a tool used to deliver nutrition to patients who have a range of medical conditions, such as cancer and conditions resulting from premature birth, limiting their ability to absorb nutrition. It requires maintenance and proper care, and children are dependent

on their carers, resulting in less privacy for the child. The carrier system from LinusCare enables the child to be more independent.

The smart design and proficiency of the products have had a great response from parents and children, and Berntsson says that there has been more interest than she expected – the vest even won a design award earlier this year. Berntsson stresses the importance of a child being able to remain spontaneous, regardless of their illness and, as the distinctive Norwegian seasons allow for a wide range of outdoor activities, the clothes, with their comfortable breathing materials and easy adjustments to suit the individual user, can be used in all sorts of weather. The outcome of Berntsson’s own attentive approach to her son’s illness has been an easier daily life for both of them, and as the brand is now expanding, more children throughout Europe will be able to enjoy a more active life.

For more information, please visit: www.linuscare.no

Special Theme | Made in Norway

Katarina Grasmo and Line Hvalbye Grønli, the designers behind the brand Tulip&Tatamo, pictured on the right, design clothes for confident and independent women.

Timeless fashion for confident women Norwegian dress brand Tulip&Tatamo is all about style and feeling beautiful and comfortable, and does not aim to follow the ever-changing trends.

By Camilla Brugrand | Photos: Øystein Thorvaldsen

Tulip&Tatamo promotes slow fashion, which means that it is not necessary to be concerned with current trends. Instead, the brand has created timeless dresses that women can wear years after they bought them and still feel fantastic. What makes the dresses special is the detail of the incisions, patterns and colours, as well as the fact that they are femalefriendly and comfortable. “The women who wear our clothes are independent and sure of themselves. We design clothes for women of all ages, but our core customers are confident women who make their own choices and enjoy caring for their appearance,” the two women behind the brand, Katarina Grasmo and Line Hvalbye Grønli, explain.

An important aspect of their brand is the creation of clothes for women of every

size, suitable for a cold climate. “Our main goal was to get women who basically lived in their jeans to move into dresses they could feel comfortable in. Scandinavian summers can be rather chilly, not to mention the rest of the year. That is why we have made our dresses using fabrics that will keep women warm all year round,” say the designers.

Tulip&Tatamo was created 13 years ago after the two designers discovered a gap in the market. They wanted to make dresses that women could wear on a daily basis while looking smart and stylish, with a few fine accessories transforming them into evening wear. Grasmo and Hvalbye Grønli felt there was a demand for something more exclusive and Nordic amongst women in the north. The brand’s motto is to enable women to go out into the world

with a big smile on their faces. “We have fun working and believe that some of that love rubs off on the clothes. In addition to ensuring that we have a female-friendly work environment on a local level, we have very high ethical standards when it comes to our international manufacturers. We have travelled to factories in Sri Lanka and Lithuania to make sure that their work conditions are up to these standards,” the designers assert.

Dresses can be bought at: www.tulipogtatamo.no and in the shop located at Pilestredet 41a, Oslo. You can contact the shop on: kunde@tulipogtatamo.no

Issue 59 | December 2013 | 73

Scan Magazine | Special Theme | Made in Norway

The feeling of coming home Is there a better place to spend your holidays, parties or business conferences than in a quiet and harmonic traditional Norwegian farm hotel? Sundbytunet has centuries worth of experience when it comes to delivering only the best within Norwegian traditions and always makes sure to offer its guests top-quality service.

Located only 15 minutes from Oslo airport, Sundbytunet offers beautiful nature and a peaceful environment for all occasions. “Naturally, we want our guests to find peace in a nice country environment.

We want to be a place where you get the whole package: good food, comfortable beds, great service, a nice atmposphere, and, most importantly, a feeling of coming home,” says booking manager Christina Bjerkaas.

Sundbytunet is a farm hotel based on traditions rooted in the 1850s. To make the stay as pleasant as possible for its guests, the family-run hotel was renovated and reopened by current manager, Kjersti Sundby, who was keen to announce that the renewal had not in any way changed

the values and traditions the farm hotel had been offering for years, and that the hotel’s main focus is still on offering topquality regional food from local farms alongside a peaceful environment to visitors.

Sundbytunet is a large area meant to evoke the nostalgic feeling of a small Norwegian town. It consists of six different houses, where you can find a restaurant, a bakery, a pub, a main livingroom, and 11 double bedrooms, as well as party and conference venues that can fit up to 120 people. The hotel has an idyllic and relaxing outside area, suitable for long walks and other outside activities.

By Adelina Ibishi | Photos: Sundbytunet

Oh yeah: bring on the innovative design solutions

By Stian Sangvig Photos and graphics: Oh Yeah Studio

Oh Yeah Studio started out as a hobby project with different self-initiated ventures back in 2008 and has had a natural development since then. Now, Oh Yeah Studio works with a number of different clients around the world.

The studio is run on a part-time basis by Hans Christian Øren, who works full-time at Dinamo as a senior designer. “It all started as a project inspired by the idea to create and experiment,” explains Øren. Øren’s hard work has paid off. Today, Oh

Fjords

Design vs music

74 | Issue 59 | December 2013

For more information, please visit: www.sundbytunet.no

Yeah Studio is an award-winning, international studio known for its own projects and donations to charity organisations.

“We don’t use a lot of colours, but opt for distinctive forms inspired by surrealism, abstract art and dreams,” continues Øren.

This year, Oh Yeah Studio was awarded gold at the Visuelt Awards for its collaboration with Toxic on the short video This Is Now. “We invited 15 of the world’s leading designers, illustrators This is now

and motion graphics artists for the This Is Now exhibition in Norway,” explains Øren.

The word about Oh Yeah Studio is spreading further afield, too. For example, Impose Magazine made an interesting comparison by suggesting that "Norway brought us Black Metal, hot chicks, and now, Oh Yeah Studio." Thus, the future is bright. “I will keep it a part-time enterprise, taking on self-iniated projects and working for charity organisations and other clients,” concludes Øren.

Hans Christian Oren

For more information, please visit: www.ohyeahstudio.no and webshop ohyeahstudio.bigcartel.com

Scan Magazine | Special Theme | Made in Norway

“Norwegians collect crockery; you get a cup for your christening, a bowl for your wedding, a plate here, a milk jug there,” says factory manager Stine Gjørtz.

History in the making Porsgrunds Porcelain Factory is Norway's oldest, having been going for over 125 years. After a revamp, the factory is now ready for a new era.

By Maya Acharya | Photos: Porsgrunds Porcelain Factory

“Porcelain basically lasts forever,” says Stine Gjørtz, manager of Porsgrunds Porcelain Factory. “It's made by burning clay. This makes it compact, giving it amazing durability. You can trace its use back several thousand years.” It seems apt that this material should reflect the timelessness of the factory in which it has played such an important role. Established in 1885, Porsgrunds Porcelain Factory makes products that echo over a century's worth of design history, played out by the many known Norwegian artists and designers that have been involved with the company’s work.

Nowadays, the biggest challenge is meeting the ever-changing needs of the modern market. “The company has a long and valued relationship with Norwegian cultural heritage and traditions, which is very im-

portant to us,” explains Gjørtz, “but at the same time we want to focus on continuous development and innovative design.”

One of the ways in which the company has achieved this is by welcoming new designers to its team, each with their unique contribution. It has reorganised its distribution and expanded its product range to include more home and interior products, along with gift items. The factory also launched a snazzy new porcelain knife that has gone down very well with customers. Even so, one of its most popular items is still Norwegian tableware. “It might seem odd to others that Norwegians collect crockery; you get a cup for your christening, a bowl for your wedding, a plate here, a milk jug there,” Gjørtz laughs. “But collectable crockery is an age-old Norwegian tradition.”

The combination of tradition and modernity, the old and the new, can be detected in many aspects of the factory's work. In fact, the production workers still use some of the same words that German workers used when they built the factory itself – words such as Hankesmiths: a small decorative line on a handle; or Peau: a little break.

But they can't use the latter very often, for it seems there is an incredible amount to do as the company is going full speed ahead to reach its goals. As Gjørtz affirms: “There's a very high tempo here, but we're excited to meet new challenges and see what the future will bring for Porgrunds Porcelain Factory!”

For more information, please visit: www.porsgrund.com

Issue 59 | December 2013 | 75

Fogg Gildeskål makes clothes for men who want to stay warm and stylish at the same time.

Cool products made of warm, pure materials Norwegian Fogg Gildeskål certainly stays true to the Scandinavian design heritage: simple silhouettes, quality material and classic products. Nevertheless, there is one thing that separates the brand from traditional Scandinavian designers: a multitude of strong, playful colours.

By Anja Elen Eikenes | Photos: Fogg Gildeskål

Sisters Frøydis and Gøril Pedersen come from the north of Norway and a town called Gildeskål, a place known for its harsh weather conditions. They design clothes for men who love to be men, and Pedersen says that she wants their customers to be able to trust the brand to give them what they need. “We want to make their favourite clothing, the one hat you just cannot leave your house without.”

It all started by chance when Gøril’s boyfriend went to a concert wearing a hat she had made, and he received several offers from people wanting to buy the hat. “Let’s make it a business,” she thought – and they did. Two years later, they have a collection of hats, scarves, cowls and tank tops, which they sell through their online shop and in different markets across Norway.

76 | Issue 59 | December 2013

Design was a mutual interest of theirs for a long time, as the girls have backgrounds in architecture and national costume (Bunad) making respectively. It might not come as a surprise that they describe themselves as ‘material geeks’. “We only use natural materials, like different sorts of wool. We like to bring different structures into our designs. The customers should be able to combine products that have different expressions.”

The business owners do everything themselves: from design to production and sales. This brings them closer to their customers, helping them see what people want. Their classic, genuine clothes go with several different styles, which may be one of the reasons why the number of admirers of their design is constantly increasing.

“We focus on what the customers want,

and we have noticed that men love the colours. Everyone should be able to find a colour and style that fits perfectly.”

Now that the demand for their products has grown so much that they can no longer meet it with their current in-house production set-up, they want to expand.

Additionally, they want add new products to their collection. But for now, simply prepare yourself for a warmer winter by stocking up on those high-quality wool products, all hand-made, while sitting back awaiting the arrival of the brand new collection.

For more information, please visit: www.fogg.no

Scan Magazine | Special Theme | Made in Norway

A fashion stamp of distinction With exciting collaborations involving some of Norway’s biggest music stars behind her, Camilla Bruerberg creates men’s fashion with attitude in every seam. As part of a promising Oslo concept store named F5, her brand C/Bruerberg is putting Norwegian fashion on the map – and on the country’s stamps.

“I guess I’ve always had that desire to create, but it may have been a twist of fate that I ended up in fashion. Clothing is something relevant to everyone, and I found that very exciting when I first started designing,” Bruerberg says. Graphic prints and clean lines offering contemporary fits exemplify the C/Bruerberg style.

Knitwear and wool materials are favourites, and pieces are often made in small quantities to ensure brand exclusivity. The designs may not only be viewed in the Oslo F5 store along with those of Arctander, Graa and Christina Ledang, but have also decorated postal stamps across Norway during 2013.

2

“I was very honoured to hear that they had picked my designs to be featured on our stamps,” Bruerberg says. “It’s a very special feeling, and it does make the brand more visible.” On being compared to colleagues in the Danish and Swedish fashion industries, Bruerberg says that

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she feels nothing but confident and hopeful to bring more of Norwegian clothing into the Scandinavian fashion spotlight.

“I see so much potential in the Norwegian fashion industry, and I think the appreciation we have for natural materials and quality clothing aligns very well with the future and being environmentally conscious.”

As for her own future, the designer is less inclined to make predictions. “I don’t want to manifest where I’ll be in ten years, because I want to be surprised. If you remain open to everything, things will go your way!” she laughs.

By Julie Lindén Photos: C/Bruerberg

For more information, please visit: www.camillabruerberg.com

: ME RK E TH MA L N A CI DE E N SP N I SIG DE

Pia Würtz’s award-winning kitchen designed in cooperation with Allmilmö. Photo: Pia Würtz

Top: B&O 2013. Andreas Aarrestad Wiik. Photo: DianaLovring Below: B&O 2013. Mariko Kurioka Rohde. Photo: DianaLovring

Touched by Danish design As Danes we are in a particularly fortunate position. We know, and large parts of the international community know, that we are considered to be the happiest people in the world. Though there may be a number of good reasons why we have managed to earn that position, I am sure that one of them is our design.

By Dorrit Bøilerehauge, PhD, CEO of Danish Designers

The Danish design heritage is long, strong and remarkable in many ways. We have conquered international centre stages with monumental architecture and interior decoration. And we had the privilege of designing the chairs seating John F. Kennedy and Richard Nixon in the firstever televised American political debate between two presidential candidates. So aiming high and succeeding big time is nothing new.

The challenge, then, may be to not only stay in this position but to excel anew. To remain vital and innovative. To keep recruiting new generations of designers who develop unique design products and competences continuously – design based on the quality and standards inherited, but which offers contemporary form, aes-

78 | Issue 59 | December 2013

strong platform for communication, dialogue and involvement. Involving everybody – every day.

Consequently, we are all touched by Danish design.

thetics, and foresight, and integrates newer dimensions such as sustainability and online visibility in order to also develop the future.

Danish designers do that with a sharp focus on the everyday lives of the users of design. Consequently, Danish design is big also in a small way. With the aim of improving the lives of all design users, which basically means the lives of everybody, a lot of effort and skill go into details and focus on people. Our design brings form, functionality and everyday pleasure into our everyday lives – into our experiences and services; on our tables, in our kitchens, on our bodies, mobiles, cars, tools, instruments and so on. So Danish designers also excel in designing best what we touch. Sensory design is a

Dorrit Bøilerehauge. Photo: Carsten Ingemann

For more information, please visit: danskedesignere.dk

Photo: ID ChristianHansen

Photo: Michael Frederiksen

Scan Magazine | Special Theme | Design in Denmark

Photo: Michael Frederiksen

DanishTM

such as the fact that we can no longer sustain the throw-away culture.

To travel is to live, H.C. Andersen writes. However, most of us have probably experienced the opposite: that our journey was filled with obstacles and aggravations. Personally, I often find myself getting lost in airports due to poor wayfinding. Likewise, I always fear the moment when I go to use the bathroom for the first time in a hotel, because sometimes they make flushing the toilet or turning on the hot water in the shower unreasonably complicated. The reason is poor design.

By Elsebeth Gerner Nielsen, Rector of Kolding School of Design

But my dear travellers, you can look forward to coming to Denmark and experiencing how Danish design and the happy life connect. In fact, excellent design might offer an explanation as to why Danes are among the happiest people on earth: because we live in a society where the Prime Minister uses the same kind of chair that you would find in a hospital waiting area, or in a school classroom. Danish design symbolises democracy; it is not reserved for people with money. When you walk through Copenhagen Airport, notice how beautiful, functional, light, and simple it is.

Or pay attention to how public transport is organised: everything from the metro to the free city bikes. Gehl Architects are now exporting this system to the rest of

the world, for example New York City. Perhaps think of LEGO, which still inspires children internationally to play, or Novo Nordisk and Coloplast, whose inclusive designs have changed the lives of millions of people with diabetes or stoma.

DanishTM is not merely the design of a product.

DanishTM is the design of meaningful living spaces that make being human and being with others simple and easy. Denmark is a society based on design, using design to address global challenges

Every year, the Kolding School of Design, of which I am the rector, invites students from all over the world to come and propose designs for a challenge that we ourselves do not know how to meet. What we do know is that we cannot hide in the Land of Happiness. If we are going to improve the lives of others, we need visitors to come and put the world and its problems into perspective. That is the ambition of Danish design – in my view.

Welcome to a journey in DanishTM: ddai.dk

Elsebeth Gerner Nielsen, Rector of Kolding School of Design

Issue 59 | December 2013 | 79

Scan Magazine | Special Theme | Design in Denmark

Traditional design in a new age Blum & Balle is a two-man Danish product design business located in Copenhagen.

The company combines design with quality, functionality with simplicity. The owners Rune Balle and Henrik Blum, both graduates from The Danish Design School, have been working with product design for 20 years, and in August 2000 they decided to go independent.

When the two designers first started out, they set out to design useful products for the world.

This is still very much the core of their business.

“We want to make the world a better and more comprehensible place to be in,” says Blum.

They entered the world of product design because of the opportunities it gives. “The world changes all the time. People change, and so do the products they use,” the founders explain.

The drawing office mainly designs furniture but also works on other products. It has great experience in designing aids for physiotherapeutic rehabilitation and works closely with a range of professionals to gain knowledge of the end user. The designs are simple, functional, and easy to understand and use.

Blum and Balle find inspiration in the traditional Danish school of design and in their every-

day lives. When they get a new project, they spend time to get to know their client and the market, but most important of all is the consumer for whom they design. “There must be a continuity all through the project,” they insist.

Despite technology such as 3D modeling having had a significant impact on product design, the basics of a good design are still very much the same. Good design entails an understanding of both the client and the consumer of the product. “Products must be selfexplanatory, simple, and functional,” Blum and Balle conclude.

By Maria Mandia | Photos: Blum & Balle

For more information, please visit: www.blum-balle.dk Rune Balle and Henrik Blum

Brahe Design: designed philosophy

By Sophia Stovall Photos: Brahe Design

Founded in 1993 by Jakob Brahe-Pedersen, Brahe Design is synonymous with engineering expertise and intelligent design industry insight. Throughout the past 20 years, Brahe Design has promoted the development of long-standing working relationships in a range of industries, as both design partner and consultant, creating innovative devices and developments that have global impact.

Jakob Brahe-Pedersen’s approach lies in the belief that design for design’s sake cannot change the world, but together with engineering and a collaborative approach, design has the ability to aid and support the development of pioneering creations. Brahe Design’s design process is based upon integrating dedicated people and en-

suring a structured project management and creative approach within an open dialogue.

Larsen & Brusgaard Brahe Design assisted Larsen & Brusgaard with the ideation and design proposal for the sport altimeter ALTITRACK™. ALTITRACK™ is

the only sport altimeter for skydivers with an analogue face and high-tech, durable digital components that surpass every other mechanical sport altimeter currently available. The groundbreaking ALTITRACK™ was among the innovations that made the jump of Felix Baumgartner, the first person to break the sound barrier in a free fall from space, possible.

Cabinplant International The co-creation of the robot trimming and packing line Cabinplant International is one of the many examples of Brahe Design’s ability to work closely with in-house development teams to bring about the creation of a product benefitting from cutting edge design and engineered excellence. Brahe Design has supported Cabinplant International for over a decade during the development of machinery such as its weighing equipment. The robot trimming and packing line was awarded the Danish Product Prize 2011.

For more information, please visit: www.brahe-design.dk info@brahe-design.dk, +45 3962 5719

Altimeter altitrack

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Robot trimming packing line. Food machinery - Cabinplant

Scan Magazine | Special Theme | Design in Denmark

Monokrom recently created the identity design above for the big 3GF conference in Copenhagen.

Monokrom for Copenhagen school: with a simple and stylish design, Monokrom catches the essence of a new watersidelocated school in Copenhagen.

Defining companies through narrative Nordic designs Nothing is more important and defining for an organisation than its logo; more often than not it is the first thing people notice and think of when encountering or recalling a brand. Whether working for ministries, schools or international companies, Danish design company Monokrom bases its logo designs on clients’ defining narratives and values.

By Signe Hansen | Photos: Monokrom

Founded by Lars Degnbol in 1999, Monokrom has a serious and focused approach to identity definition that helped quickly consolidate the company’s position on the market. “Identity is crucial for a company, and logos, colours and typographies are far too important to be drawn out of nothing; they must be rooted in a narrative that supports the client's values,” stresses Degnbol and adds: “In my opinion, what we're doing is a new kind of Nordic design: a narrative functionalism. Where in the old functionalism form follows function, we let the form follow both function and narrative. This also means that the logo becomes part of the company's shared mindset.”

During its decade in business, Monokrom has strengthened its competences through a string of highly varied assign-

ments for local, national and international institutions. Among one of the company’s recent projects is a simple but expressive logo for one of Copenhagen’s new schools located in the city’s south harbour. With a cluster of interconnected bubbles and blue colours, the logo stylishly reflects the school’s waterside location as well as its focus on natural science. “I think one of our strengths is that we work for many different types of clients. We have just created an identity design for the big 3GF conference, organised by the Ministry of Foreign Affairs. In a large organisation like that we have to implement our design to fit everything from outdoor banners to schedules and reports. But we have also made identity designs for a number of Danish schools where it’s all about uncovering what exactly distinguishes this school from others,” explains Degnbol.

Founder of Monokrom, Lars Degnbol, describes his designs as a new type of narrative and functional Nordic design.

Monkrom takes on assignments for both public and private institutions.

Monokrom’s client roster includes the Danish Parliament, the Danish Ministry of Foreign Affairs and the University of Copenhagen.

Monokrom is located in Vesterbrogade 176, Copenhagen V.

For more information, please visit: www.monokrom.dk

Issue 59 | December 2013 | 81

on!Ad is behind the visual identity of the popular Danish brand CULT and its many products.

Graphic design that evokes your emotions Provocative alcohol campaigns, charity children's books, and ‘cool shit’. The Danish graphic design agency on!Ad from Aarhus is not like the rest. At on!Ad, there is plenty of room for different, odd, and outside-the-box ideas.

By Sanne Wass | Photos: on!Ad

Breaking the norm

“Here we can say things you don’t hear anywhere else,” says Ole Sørensen, creative director at on!Ad. With an honest, informal and down-to-earth approach to work, on!Ad has since 1998 created unconventional and courageous graphic design. The agency’s simple and straightforward style provides a different and memorable expression.

According to Sørensen, the most important thing about any campaign is that it evokes emotions: “If people pass by without thinking about what they just saw,

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then it has very little effect. If they laugh, cry, get scared, curious or provoked, if they have an opinion and think about what they have seen, then it’s a successful campaign.”

on!Ad has indeed demonstrated its ability to arouse people’s feelings. In 2003 it designed the CULT Shaker poster, showing a nude woman with a shaker and the slogan ‘Shake it Baby’. The image provoked a huge public outcry, and opinions about the campaign were divided.

Ole Sørensen

Sørensen explains how on!Ad did something new and different from the norm, which was the reason the campaign ended up getting so much attention: “We dared put nudity and alcohol together in

Scan Magazine | Special Theme | Design in Denmark

advertising. Though many people got offended, the attention was tremendously valuable, making the CULT Shaker wellknown in a very short time.” Since then, the Shaker campaign has been textbook material at Danish marketing schools – in a good way.

But the small graphic design agency from Aarhus creates much more than troublemaking sexy ads. Today on!Ad serves around 200 companies in a variety of industries, including Puma, Triumph and TV2 Networks, creating designs for print, packaging, wallpaper and facades, and doing in-house production. Increasingly, on!Ad works with companies in Sweden, Norway, England and elsewhere in Europe.

Many people are not aware that CULT is a Danish brand. But in fact, Sørensen has personally worked with CULT since its inception in 1997, thus he and on!Ad are behind every part of CULT’s visual identity.

One of on!Ad’s most famous designs is the cider Mokaï – one of CULT’s many brands. For several years, the white bottle with the mysterious gold pattern has been one of the best-selling ciders on the Danish market. With its distinct look, the cider has even been exported to countries such as Australia, Ecuador, and South Africa.

Being remembered At on!Ad, it is all about creating design that is memorable and different. And if you wonder what that actually means, a

quick look at on!Ad’s website is helpful.

Here, a rather conspicuous service is featured: the so-called ‘cool shit’. “It is hard to put it into words. It’s the unconventional solution that makes you special – the unusual and distinct. It’s the thing that knocks people out and makes you memorable,” Sørensen says.

As an example, he mentions on!Ad’s own business cards that are 3 millimetres thick. “When I hand out my business card, people think it’s a mistake and that they got a whole stack. When they find out that it’s only one business card, it triggers a conversation. Suddenly, the card has caught attention and people remember it.” on!Ad’s next outside-the-box project will be launched in December, and indeed it has nothing to do with sex or alcohol. This time on!Ad is behind a charity children's book project called minbedstebog.dk – an innovative children's book where you personalise the story before you buy it, so your child is the main character. In addition, a portion of the profit will be donated to a children’s charity.

“Think of when you were a child – the book you will always remember is the one where the title has your name in it. Today many parents find it easier just to hand the child an iPad for entertainment. We want to focus on the power of books, and help families create memorable and special moments with their children when reading a bedtime story,” Sørensen says.

Informal and honest Where do all these ideas come from?

According to Sørensen, the mentality at on!Ad is honest and down-to-earth, and there is plenty of room for off-beat thoughts. And as a small agency with a team of only five people, personal service is valued highly. Thus clients return, not just because of the professional work and designs, but because they feel at home.

“For us it’s important that our clients feel welcome and comfortable. The atmosphere at the office is special when we have visitors – we are honest, humorous and informal. And even if the clients are based far away, they feel at home when they call us,” Sørensen smiles.

For more information, please visit: www.onad.dk

‘My best book’ is a new and innovative children's book that allows you to customise variables like name, age, hair colour and hometown, so your child is the main character of the story.

Issue 59 | December 2013 | 83

Michael Schäfer at work in his Copper Workshop

Schäfer explains: “After each print, each plate has to be inked again by hand before it is pressed onto moist paper to achieve as detailed a result as possible.” But he believes it is their uniqueness that has seen such works come back into fashion in today’s society of mass production.

Inside a small and intimate graphic printing workshop in central Copenhagen, young artists are discovering traditional methods for creating pictures dating back centuries.

But established international artists, such as David Shrigley, Tal R, and Per Kirkeby, also draw in customers from across the world.

After a long career, having worked at many renowned printing workshops, Schäfer has also build up a network of established artists who have their work printed here. “Not only Danish people, but also visitors from places like the United States, Australia and England, are finding us. It is established artists such as British David Shrigley, Danish Tal R and Michael Kvium who are proving to be magnets, along with mystery artist Husk Mit Navn (‘Remember my name’), a talked about artist with a new book just out.”

By Else Kvist | Photos: Schäfer Grafisk Værksted

Soon, a webshop is also being set up.

Copper plates and linocuts at a time of mass production

At Schäfer Grafisk Værksted (Schäfer Graphic Workshop), no modern computer techniques have been embraced. Instead, Michael Schäfer, who took over the workshop more than ten years ago, is seeing young artists, bored with the instantaneity of Photoshop, trying their hand at a more cumbersome art form.

A lithographic stone printer from 1890 stands at the workshop in Nansensgade where artists’ drawings and picture books are printed. Copper printer Schäfer says: “Many young people are attracted by the smells of ink and linseed oil. But sometimes you can end up covered in ink from top to toe and that also puts some of them off.”

Some of the main materials used are copper plates, linocuts, and woodcuts. Typi-

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cally, artists use a hard-pointed needle to incise their work directly onto a copper plate. “It takes a bit of nerve to get the details right as the tool can be hard to control, so it is not for everyone,” says Schäfer.

On average, Schäfer prints about 20 copies of each artist’s work. Depending on the colours needed and the size of each drawing, the printing process can take anything from five minutes to an hour.

Picture by renowned British artist David Shrigley

For more information, please visit: www.schaefergrafik.dk

Two of the lastest pictures by artist Tal R

Scan Magazine | Special Theme | Design in Denmark

Innovation and complexity sparks the drive René Wellejus might be a somewhat freshly minted Master of Science in Industrial Design, having graduated from Aalborg University in 2013, but already his resume boasts five years as a self-employed designer. In 2009, he qualified as a Graphic Design Technologist at the University College of Northern Jutland, and a good portion of his early portfolio is made up of web-based concepts and graphics.

The working process and research is a great part of the motivation for Wellejus’s work. “I like to dig deep to fully grasp every aspect of the problems that I am trying to solve,” he says. This philosophy is what powers his approach to user-oriented design. Usually the client has a wide range of wishes for a product or interface design, but with a thorough understanding of the user’s needs, Wellejus is able to convert these into simplistic but poignant designs for projects ranging from high-tech industrial products to web pages.

Usability is the key focus of René Wellejus’s ideas. The main concept of his work is therefore based on a high degree of understanding for the people that end up using the actual products. This approach has made it possible to produce innovative designs for a wide range

of industries. Wellejus’s portfolio includes everything from innovative furniture to complex control systems and even building toys for children, all ready for industrial production.

“Things must not just look neat; they must make a real difference to the user,” he explains.

This vision is especially true of his current and to date most ambitious project, which is also dear to him on a more personal level.

Wellejus is an avid diver, and when one of his close friends had a near-fatal accident when diving, he coined the idea of developing a cordless underwater communications and safety system that will make diving less hazardous.

He is currently working with divers and experts worldwide to gather the best expertise in the field. His concept has attracted so much

attention already, that the project receives EU funding. The innovator hopes to further his cooperation with divers, knowledgeable partners and investors, so that he can develop a fully working product within a year.

Wellejus sees pooling expertise from many different fields of natural and humanistic science as the future for his profession, and he believes that this is what will drive the future of industrial design.

By Marjorie de los Angeles Mendieta Photos: René Wellejus

René Wellejus

For more information, please visit: www.rbw.dk divehero.com

Prize-winning design with a functional twist Recently awarded the prestigious Red Dot Design Award, Pia Würtz has truly made a name for herself within the design industry and has transcended international borders with her timeless and delicate Scandinavian furniture and product design.

Founded in 2010 in Aalborg, the northern capital of Denmark, Pia Würtz design agency specialises in product and furniture design. While staying true to the simplicity and functionality traditionally characterising Scandinavian design, Pia Würtz adds an aesthetic or functional twist to her products, giving them a recognisable identity and character. “My goal is to pro-

vide value for both the client and the user through a design that makes sense,” she explains.

At the age of only 29, and with a recent MSc in Industrial Design Engineering from Aalborg University, Pia Würtz decided to fly solo and live out her long-time dream of being her own boss.

“I graduated at a time when the financial crisis

was at its peak, and jobs weren’t easy to come by,” she recalls. “I have always been intrigued by the idea of managing my own time, and I thought it was best to try it out before I became too used to a full-time salary.”

Three years in, her decision has proven to be worthwhile. In July 2013, Pia Würtz was awarded the prestigious Red Dot: Best of the Best design award for her kitchen cabinet line PIA, designed for German premium manufacturer Allmilmö. The Red Dot is an internationally recognised quality seal among designers and manufacturers, and has underlined Pia Würtz’s expanding position on both the Scandinavian and the global design map.

By Stine Gjevnoe Photos: Pia Würtz

The award-winning kitchens designed in cooperation with Allmilmö.

Pia Würtz

For more information, please visit: www.piawuertz.dk

Issue 59 | December 2013 | 85

Scan Magazine | Hotel of the Month | Finland

Above left: Johanna Stenros and her staff at boutique hotels Pariisin Ville and Hotel Onni. Photo: Oscar Lindell. Above right and opposite top: Pariisin Ville. Opposite bottom: Hotel Onni

Hotel of the Month, Finland

A relaxing stay in boutique hotel charm Porvoo is the second oldest town in Finland, located less than an hour away from Helsinki and half an hour from the airport. Intimate boutique hotels Pariisin Ville and Hotel Onni are both situated in the heart of picturesque Old Porvoo.

By Sanna Halmekoski | Photos: Pariisin Ville / Hotel Onni

In Old Porvoo you can sense both history and nature all around you, making it the perfect place to escape from the stresses of everyday life. It is an ideal destination for a romantic weekend getaway, especially in the winter when snow transforms it into a fairytale town. It can also be a good setting for a conference in inspiring surroundings.

Just a short distance from Porvoo’s medieval church, in the old neighbourhood of Finland’s national poet, J. L. Runeberg,

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are two charming hotels only five minutes apart: Pariisin Ville and its sister Hotel Onni. Both are privately-owned by Riku and Johanna Stenros.

Pariisin Ville draws its name from the long-time Paris residency of Porvoo sculptor Ville Vallgren. The hotel is a tribute to the artist’s hedonistic and eccentric way of life. The owners themselves live in the courtyard, where the artist spent his childhood; they wanted to bring back to life Vallgren’s spirit and humorous out-

look on life, and have transformed the space into a magical combination of old and new. Upon arrival, guests are treated with a warm welcome and personal attention, making them feel at home straight away.

Pariisin Ville has its own glamorous, Hollywood-inspired wine bar, featuring a selection of biodynamic and organic wines from small, traditional European vineyards, as well as antipasti. The hotel has ten individually-designed double rooms, each with a separate bedroom and living room. Rooms have been named after historical characters who lived in Old Porvoo, and there are three different types of rooms: standard rooms, superior rooms

Scan Magazine | Hotel of the Month | Finland

with a sauna, and a suite with a separate sauna and balcony.

Next door to the hotel, on the historic Porvoo river bend, is a 16th century granary warehouse, housing the hotel’s summer restaurant, Johans. The restaurant is open from May until September and serves traditional Finnish food with a modern twist.

Invigorating environment for meetings Hotel Onni, on the other hand, is situated in an old 18th century manor house with a comfortable, intimate atmosphere. The name Onni means happiness in Finnish, and besides aspiring to live up to its name, the hotel promises to deliver a memorable stay in harmonious surroundings.

Onni features four elegant hotel rooms, all of which respect the house’s original architecture. Each of the rooms has plenty of individual character, and the hotel also offers a romantic suite, which has a separate bedroom and dining room as well as an ensuite bathroom.

Onni provides the perfect setting for meetings, conferences and weddings, and has all the necessary equipment to complement its up-to-date facilities. Conference packages are available, as are tailor-made arrangements that cater to the unique needs of every customer. The owners believe that an inspiring environment and good-quality food facilitate the flow of new ideas and blue-sky thinking. Just getting out of the office into the historical setting of Old Porvoo helps to break out of the previous mode of doing things. Hotel Onni’s spacious function room seats up to 100 guests, and both hotels combined sleep up to 30 guests. Benjamin Frostrell, the head chef of the hotel’s own restaurant, SicaPelle, makes sure nobody goes hungry, and he uses fresh, locally-produced ingredients at all times.

the hotel’s signature dish is the longstewed organic barley porridge from the nearby Malmgård manor house. At Onni, the breakfast is more unquestionably French, featuring croissants and specialty coffees.

The owners hope that staying at their hotels will help visitors tap into that special feeling of their exquisite little town. Both Onni and Pariisin Ville manage to deliver

boutique-hotel charm and first-class dining under one roof.

Find out more about SicaPelle restaurant in our Finnish Restaurant of the Month feature.

For more information, please visit: www.hotelonni.fi www.pariisinville.fi

"We invest a lot of time and effort into making our breakfast an enjoyable way to start your day," Johanna says proudly. The same culinary philosophy is behind the breakfast, included in the room prices, at both hotels. At Pariisin Ville, the ingredients are sourced from local produce, and

Issue 59 | December 2013 | 87

A relaxed and informal atmosphere is the core of the concept at Liselund Ny Slot.

Hotel of the Month, Denmark

Ecology and sustainability in fairy tale surroundings Once upon a time, a husband gifted his beloved wife with a beautiful park as a symbol of his love. In this park, situated in the north east corner of the picturesque Danish island of Møn, lies Liselund Ny Slot, a castle that mixes tradition and history with a modern concept of ecology and sustainability.

By Stine Gjevnoe | Photos: Bo Bojesen and Morten Phil

Liselund Ny Slot is located within walking distance to the Cliffs of Møn, a striking landmark and popular tourist attraction on the beautiful island of Møn. Situated in the middle of Liselund Park, which was founded in 1792 by the prefect of Møn, Antoine de la Calmette, as a gift of love to his devoted wife Lisa, Liselund Ny Slot

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offers its guests a homely and historic experience in fairy tale surroundings.

Neither Antoine nor Lisa lived long, and the castle was passed on to their son, Charles.

But Charles lived beyond his means and left his young wife with a substantial debt, so in the 1820s the ownership of the castle

fell into the hands of the aristocratic Rosenkrantz family. In 1887, almost 100 years after the foundation of the park, Baroness Oluffa Krabbe and Baron Fritz Rosenkrantz decided to build a new castle in the western corner of the park, which came to be known as Liselund Ny Slot.

The family resided in the castle for more than four generations until it was sold to the Danish government in the beginning of the 1980s. In the late 1980s the government decided to outsource a number of castles and manor houses across Denmark, including Liselund Ny Slot, and

Scan Magazine | Hotel of the Month | Denmark

accepted an offer from the current owners, Krista and Steffen Steffensen. While not being the highest bidder, Krista’s ground-breaking organic concept and sustainable philosophy was applauded.

A sustainable concept After a complete renovation of the castle, Liselund Ny Slot opened its doors as a hotel and restaurant on 1 May 1990. At the time, Krista’s organic concept and philosophy was unprecedented, and it became an immediate success. More than 20 years on, the Lady of Liselund is still true to her concept and her trusted suppliers; everything is homemade and organic and all the raw materials are sourced locally. To Krista, it is crucial to leave a green footprint on the world and keep nature in balance, but a few things, such as meat, can be hard to keep organic. “But then I at least make sure the animals have lived a happy life,” she says.

There is no à la carte menu and no formal procedures at Liselund. The chef decides the menu, and the guests are welcomed by staff to whom a homely, informal feel and a warm smile are valued more than professional waiting practices. “Most of our guests really appreciate the informality, as it makes them feel welcome and gives them the feel of visiting a private home,” Krista says.

Krista Steffensen, pictured above, runs Liselund Ny Slot according to organic and sustainable principles.

merely one among many writers and poets who have visited the park over the years, adding to the fairy tale feel and enchanted environment. Liselund Ny Slot and the park have many a time provided the setting for weddings, anniversaries, and other events. Guests have the option of renting the entire castle, providing them with a private, intimate and informal event in ‘the world's most beautiful’ surroundings.

Private events in a relaxed atmosphere

The castle is also among the favourites on the island of Møn for corporate events or a weekend away. Guests can book a guided historic tour of the park, learn to cook authentic Danish food with a touch of the Mediterranean, or simply relax and soak in the history. You might even catch a glimpse of Baroness Oluffa Krabbe, who is said to still be watching over the castle, and who has often made an appearance in front of guests and staff.

Liselund Ny Slot consists of 17 rooms, all of which are named after H. C. Andersen’s fairy tales. The famous Danish writer is

The current Lady of Liselund, Krista Steffensen, has expanded her organic and

sustainable principles to encompass more than just the kitchen, making sure that the daily running of the castle has minimal impact on nature and ensuring a symbiotic relationship between past and present.

With its ideal location and immersive history, Liselund Ny Slot offers a variety of options for its guests to begin their own fairy tale. And now the story is yours!

For more information, please visit: www.liselundslot.dk

Issue 59 | December 2013 | 89

Scan Magazine | Hotel of the Month | Norway

Hotel of the Month, Norway

A royal getaway rooted in history Boosted by its strategic location and historical line of royal devotees, Kongsvinger Fortress has an impressive history to share. Fully refurbished over the past three years, this vital piece of the Scandinavian past now boasts all the modern hotel and conference facilities you and your business could wish for.

By Julie Lindén | Photos: Königs Winger

Kongsvinger Fortress earned its royal approval status in 1682 under the name of Königs Winger, the designation now gracing the newly opened hotel. An important part of royal decision-making for centuries, the fortress provides an unmatched atmosphere of inspiration agreeing with business conferences and private getaways alike. A mere 50 minutes away from Oslo Gardermoen airport and one hour from Oslo city, the location is ideal for a range of retreats.

From the one-day conference to a full weekend package deal, Königs Winger offers a relaxing atmosphere in a hub of true Norwegian beauty and elegance. The superior business rooms are fully equipped to the highest standard, and are

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truly welcoming in their historically authentic look. The hotel staff and facilities can accommodate a conference group spanning two to 90 people, ensuring you have everything you need to be productive and successful during your stay – from that indispensable cup of coffee to a fivecourse dinner when the day draws to a close.

The picturesque Commandanthuus (the house of the commandant) holds the hotel restaurant, offering a rounded culinary experience of the topmost standard. The hotel philosophy pinpoints knowledge of good cuisine as vital; one should know the components of each meal in order to properly indulge in all flavours. Having accommodated an extensive line of Scan-

dinavian kings throughout the centuries, there is little doubt your culinary experience at the Commandanthuus tables will be anything less than royal. Wish to add a silver lining to your meal? Visit the old ammunition rooms in the cellar and enjoy a few glasses of wine carefully selected by the restaurant sommelier.

On a sunny day, you may opt to dine in the commandant’s garden, overlooking the majestic old town of Kongsvinger. Views stretch all the way to the greater Oslo area and the Swedish border, a perfect way to indulge in the beauty of Norwegian nature while enjoying all the comforts of a high-class hotel.

Experience the uniqueness of a royal stay, and book your next conference with Königs Winger – where the king is a guest and the guest is a king.

For more information, please visit: www.konigswinger.no

Scan Magazine | Restaurant of the Month | Finland

Restaurant of the Month, Finland

Where fine dining is fun dining Prepare to tickle your tastebuds with a fresh culinary experience that will awaken your primal senses.

dogs, the chefs find mushrooms in forests, and pick berries from their own gardens.

By Sanna Halmekoski | Photos: SicaPelle

The innovative restaurant SicaPelle opened a year ago in the old town of Porvoo, less than an hour outside Helsinki, and offers Finland a new culinary experience. Its intimate atmosphere appeals to a wide variety of diners, from couples looking for a special romantic evening together to business travellers hoping to unravel after a busy week.

Old Porvoo, or ‘Lover’s Porvoo’ as it has come to be known, is full of history, little boutiques and year-round cultural events. Located in an old 18th century country house, the restaurant is named after sculptor Ville Vallgren’s pet pig, SikaPelle. The owners of the restaurant, Riku and Johanna Stenros, are proud to live in Vallgren’s childhood district, and wanted to bring back to life the artist’s spirit.

Interior designer Suvi-Maria Silvola has teased the historic building into a restaurant space that candidly marries old and new. When entering the restaurant, visitors are struck by how a bohemian environment unexpectedly unfolds before them, removing them from everyday concerns.

“Our philosophy is our food, and we use what we have. We keep it fresh and we keep it simple, as long as it is locally produced. We don’t want to confuse people with too many flavours,” says Andrew James Smith, French-trained sous chef.

Both he and the head chef, Benjamin Frostell, a Porvoo native, have years of experience of cooking around the world.

They draw upon their diverse backgrounds to create a truly special menu from ingredients so local that the chefs themselves often pick them. With the help of their

Every week they create a new menu for the restaurant, and during the weekends they offer a set menu. Four to five courses are served at dinner, and each comes paired with an organic wine, complementing the food, from a biodynamic variety from small European farms. Lunch is also served, along with brunch on Sundays.

SicaPelle serves up more than just food: it offers an unforgettable experience. As Riku puts it: “It is not just fine dining – it is also fun dining.” To extend this relaxing experience, guests can retreat to the nearby boutique hotels Onni or Pariisin Ville, also run by the couple and offering the same ambience. Find out more at our Hotel of the Month Finland feature.

For more information, please visit: www.sicapelle.fi

Issue 59 | December 2013 | 91

Scan Magazine | Restaurant of the Month | Denmark

Restaurant of the Month, Denmark

Authentic French charm in the heart of Aarhus It is no coincidence that Klassisk 65 in Aarhus has become a favourite among professional food critics as well as local and visiting Francophiles. With a well-selected menu of classic French food and wine plus an extraordinarily cheerful atmosphere, the bistro presents a buzzing cocoon of French charm.

By Signe Hansen | Photos: Klassisk 65 and Klassisk Fisk

Founded by the experienced sommelier and self-confessed Francophile Søren Andreasen ten years ago, Klassisk 65 has grown quite a bit since its humble beginnings. But the intimate and relaxed atmosphere, for which the restaurant became quickly renowned, has remained unchanged – and so has the owner’s love of French food. Head chef Johanne Ægidiussen explains: “We serve a menu of classic French bistro dishes such as steak tartar and foie gras made from scratch.

Søren travels to France several times a year and he is a true Francophile when it comes to food; it is all about intense, creamy and powerful sauces, rustic food

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and loads of good ingredients.” The food is accompanied by a suitable selection of French wines by bottle and glass, and the knowledgeable waiters gladly help out with the right match.

Renowned for his outgoing and forthcoming personality, Søren Andreasen has created a buzzing and cheerful atmosphere at Klassisk 65. A part of the individual and relaxed experience is the preparation of many dishes by the waiter at the table.

“Søren is very dedicated to the service profession and makes a great effort to create interaction between the guests and the waiters, who cut and serve the fish,

sauté the crepes and mix the tartar at the table,” Ægidiussen explains. The jovial approach is also reflected in the restaurant’s interior, which captures the essence of French charm with soft lighting, uncovered plank tables and enchanting smells from the open kitchen. The end result is what many guests describe as an extraordinary experience at Klassisk 65.

On top of Klassisk 65’s à la carte menu (main courses priced around 200DKKR), the bistro offers a weekly three-course ‘Peasant Menu’ at 280DKKR as well as a sumptuous Sunday brunch, which has been nominated as Aarhus’ best brunch numerous times.

Klassisk Bistro is located in Jægergårdsgade 65, central Aarhus, and is open every day for lunch and dinner. Booking ahead is recommended.

Scan Magazine | Restaurant of the Month | Denmark

The best fish in sea There might be more fish in the sea, but none as good as the one you will find on your plate at Klassisk Fisk at the heart of Aarhus. Nominated as Denmark’s best seafood restaurant, the French seafood and wine bar is quickly following in the footsteps of its popular sister, Klassisk 65, as one of the city’s most popular and praised restaurants.

Though Klassisk Fisk only opened a little over a year ago, the restaurant has already become the go-to place for seafood lovers in Aarhus. The restaurant, which was co-founded by the owner of Klassisk 65, Søren Andreasen, and Sasha Steenfath, was recently nominated as Denmark’s best seafood restaurant as well as Aarhus’ best gourmet restaurant. “We are very proud to be nominated by Den danske Spiseguide (the Danish food guide) as Denmark’s best seafood restaurant. I think it’s partly because of our relaxed way of approaching the seafood concept, which makes everyone feel at home. A lot of people think that seafood has to be something terribly fancy, but that’s not us,” stresses Steenfath. The broadminded approach is also reflected in the restaurant’s varied menu, which boasts dishes such as pan-fried plaice and pota-

toes as well as seafood platters at prices accessible to most (main courses around 200DKKR).

All Klassisk Fisk’s dishes are prepared in an open kitchen from where chefs communicate freely with guests. Waiters often sit down to talk to people and explain what kind of fish is being served and why. But though the atmosphere is relaxed and open, the room, an old pornography shop completely renovated by Steenfath and Andreasen, gives a spacious and elegant impression, attracting fine diners, families and foodies alike. “We have a very mixed clientele: everything from Americans here on business to local families and foodies from Copenhagen. We don’t have stiff white table cloths and silverware, but the room is very beautiful, and we do have a lot of visitors who dress up to come here

and enjoy a special night out – and all our guests leave happy,” Steenfath assures.

Klassisk Fisk is located in Nørregade 38 in central Aarhus and is open every day for lunch and dinner. Booking ahead is recommended.

For a short film introduction, go to youtube.com and search for klassisk bistro.

For more information, please visit: www.klassiskbistro.dk www.klassiskfisk.dk

Issue 59 | December 2013 | 93

Scan Magazine | Business | Key Note

Scan Business Key Note 94 | CityNomadi 95 | From Sweden Productions 95 | Mannaz Column 96 | Business Calendar 97

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Norway is teaming up

By Sidsel Ostad Halvorsen, General Manager at NBCC

The Norwegian Government launched Team Norway in August 2013 as an overarching project to provide more effective support to Norwegian companies abroad.

This will be achieved through enhanced coordination and closer cooperation between several organisations.

In the UK, Team Norway will include the Norwegian Embassy in London, Innovation Norway’s office in London, the newly established London office of the Norwegian Seafood Council, and the Norwegian British Chamber of Commerce (NBCC).

Norway is doing very well, and to make sure that it continues to do so, Norwegian companies need to grow internationally; this to make sure that Norway can continue to have an excellent welfare system and maintain a high rate of employment.

The UK is Norway’s biggest trade partner, and Norway has been trading with the UK for decades – but still there are challenges to overcome. One such challenge is often forgotten: the cultural difference between Norway and the UK. For most people in Norway, the UK is just an hour and a half away by plane. But the cultural difference is much greater – and within the UK, too, there are cultural differences: doing business in London and

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doing business in Aberdeen is not the same. Moreover, there are legal differences between England and Scotland, which one needs to seek advice on.

The Brits are very clever in communicating; they can make conversations out of nothing. Norwegians like to talk about themselves. Having English as the mother tongue is of course a big advantage as well, while the language, and especially some of the local dialects, can be a challenge for Norwegians.

I have witnessed Norwegians in sales discussions with Brits, thinking that they had secured a contract while the English party thought that they would never see the Norwegians again.

The Brits have a very indirect way of communicating, while the Norwegian way is much more to-the-point. This can lead to challenges, particularly at the beginning of negotiations, or even when making small talk during an evening meal.

The Brits are number one when it comes to networking. Networking is a must if you are doing business in the UK, and being up to date on politics, sports and soaps will help a lot with the small talk. The top tip? Have locals work for you – and find your client’s local watering hole.

NBCC has its headquarters in London

and a chapter in Aberdeen, and the Chamber consists of Norwegian and British companies and business people. The chamber’s mission is to promote trade and investment between Norway and the UK and to provide a platform for companies and business people who wish to become a part of the Norwegian-British trade community.

Hopefully, Team Norway will enable us to be more unified and make it easier to help Norwegian companies to succeed internationally.

Sidsel Ostad Halvorsen, General Manager, NBCC

Scan Magazine | Business | CityNomadi

A new app for tailor-made travelling After the introduction and wide diffusion of smartphones, most people use apps while travelling to avoid missing out on places and attractions of interest. For the city of Porvoo in the south of Finland, Citynomadi has now created an app that goes beyond what normal travel apps can offer and gives its users a completely tailor-made experience.

Porvoo is one of the most attractive travel destinations in Finland. Old Porvoo is well worth a visit, with its cobbled streets and river lined with old wooden warehouses.

River Porvoonjoki, which flows through the town, takes you out into the Gulf of Finland and its beautiful archipelago.

Merja Taipaleenmäki, CEO and founder of Citynomadi, explains that the company has launched an extraordinary app to help make the town more accessible to tourists and enable them to enjoy all the interesting experiences on offer.

The app offers a limitless amount of content and makes it possible for tourists to publish and update various travel diaries. “We also provide themed routes for all kinds of people, allowing users to discover the town from several different per-

Freedom to update information The app is very convenient and helps tourists save both time and money. Having downloaded the app onto a smartphone, customers can browse routes and save them with maps on their mobiles. The routes can also be found on the Visitporvoo and Citynomadi websites. This way, visitors can easily find remarkable and popular places of interest, cafes and restaurants. “This is not your regular travel app, but an app that provides customised features and is easy to update

this Christmas concert will set you aglow with Swedish warmth Exporting outstanding Swedish performances to the UK is From Sweden Productions’ forte. And now it is bringing the whole excitement and warmth of a genuine Swedish Christmas over!

Hanna Husàhr

Carl Ackerfeldt

and modify, fulfilling anyone’s needs,” Taipaleenmäki promises. Customers can download the Nomadi app on any smartphone or tablet with any operating system.

spectives and enjoy a wide range of experiences. Users can decide, for example, to explore the historical or the architectural aspect, walking through the town just like one of its inhabitants,” says Taipaleenmäki.

Forget Nordic cool:

The audience will be taken through all the emotions of true Christmas spirit at London’s Cadogan Hall on 23 December at 7pm, the traditional date for what is called ‘Little Christmas Eve’ in Scandinavia, filled with anticipation and enchantment. If they have managed to lay their hands on the much sought-after tickets to Christmas From Sweden, which sells out quickly, that is. The lucky spectators will feel the ex-

By Cecilia Varricchio Photos: Citynomadi

citement in the air during this magical night with the help of the seasonal music and classical repertoire, performed by rising stars soprano Hanna Husàhr, baritone Carl Ackerfeldt, Young Steinway artist/pianist Henrik Måwe and dancer/choreographer Linnea Ericsson, alongside renowned cellist Mats Lidström, musical guests and a secret guest star. Hosting Christmas From Sweden, in English, is music journalist and broadcaster Sofia Nyblom, also artistic advisor for the event. The organisers also promise plenty of surprises Henrik Måwe since this is, after

For more information, please visit: citynomadi.com

all, a night when anything can happen.

Sofie Haag, founder and managing director of From Sweden Productions, explains: “It is very exciting to satisfy public demand by presenting Christmas From Sweden for a third time. Like everything we do at From Sweden Productions, it is about sharing the best of Sweden’s performing arts with the UK and the rest of the world. We are passionate about promoting productions that move people’s hearts and really inspire!” And what better time to do that than at Christmas?

By Ulrika Kuoppa | Photos: From Sweden Productions

Christmas From Sweden is presented in partnership with the Embassy of Sweden in London, Vinterfest, Santaworld, the Anglo-Swedish Society and TotallySwedish.

Tickets: £12-£28, www.cadoganhall.com, 020 7730 4500

For more information, please visit: www.fromswedenproductions.com www.christmasfromsweden.com

Issue 59 | December 2013 | 95

Scan Magazine | Business | Column by Mannaz

Do you have the energy to realise your goals?

Mannaz is working with organisations that demand ever-higher performance from their workforces. We see leaders working longer hours than ever and filling those hours with more and more activity as they constantly react to their buzzing smartphones. But time is a finite resource, of course, and most senior managers are getting near to the limit of what their health and their relationships will stand. So does the choice essentially come down to bailing out or burning out? Is there a way to achieve ambitious business and personal goals whilst maintaining a healthy life?

By Paul Blackhurst, client director at Mannaz

Well, a Harvard Business Review article of 2007* points to another way and focuses on our use of energy rather than our use of time. In other words, how can you ensure that you are the best ‘you’ you can be to get the best return on the time that you do invest in your priority projects? According to Schwartz and McCarthy, simple rituals can help leaders and employees regularly replenish their energy and build physical, emotional, and mental resilience. Consider adopting some of these tips to help manage your energy levels.

Physical energy • Enhance your sleep by setting an earlier bedtime and reducing alcohol use.

• Reduce stress by engaging in cardiovascular activity at least three times a week.

• Eat small meals and light snacks every three hours.

• Learn to notice signs of imminent energy flagging, including restlessness, yawning and hunger.

• Take brief breaks, away from your desk, at 90- to 120-minute intervals throughout the day.

Emotional energy • Defuse negative emotions like irritability and anxiety through deep abdominal breathing.

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• Fuel positive emotions by appreciating others in detailed, specific terms.

• Look at upsetting situations through new lenses. Adopt a ‘reverse lens’ to ask: ‘How might the other person be right?’

Mental energy • Reduce interruptions by performing high-concentration tasks away from phones and e-mail.

• Respond to voicemails and e-mails at designated times during the day.

• Every night, identify the most important challenge for the next day.

Spiritual energy • Identify your ‘sweet spot’ activities — those that give you feelings of effectiveness, effortless absorption, and fulfilment. Find ways to do more of these.

• Allocate time and energy to what you consider most important. For example, spend the last 20 minutes of your evening commute relaxing, so you can connect with your family once you are home.

• Live your core values. For instance, if consideration is important to you but you are often late for meetings, practise intentionally showing up five minutes early for meetings.

By Paul Blackhurst, client director at Mannaz

For more information, please visit: www.mannaz.com or email pbl@mannaz.com *”Manage Your Energy, Not your time”, Harvard Business Review, Schwartz and McCarthy, 2007

Scan Magazine | Business | Scandinavian Business Calendar

Scandinavian Business Calendar – Highlights of Scandinavian business events

Christmas drinks at the Rembrandt Hotel Join the Norwegian-British Chamber of Commerce for a drink at the Rembrandt Hotel, a beautiful Edwardian building with timeless ornate architecture. Tickets include a welcome drink, canapés and an additional drink, and some of the ticket income will go to charity.

Date: 11 December

Annual Christmas lunch with the Danish Chamber It is all about Christmas this month, even in business circles. This year, the Danish Chamber puts on a spread of a hot and cold buffet, ris à la mande for dessert, and traditional Danish snaps. A raffle, entertainment and other surprises can also be expected.

Date: 13 December

Christmas lunch at the Finnish Ambassador’s residence Pop by the Finnish Ambassador’s place for a traditional Christmas lunch that promises to delight both tastebuds and ears, with some delicious Finnish food and a sing-along of wellknown Christmas carols. After a welcoming lunch in the beautiful setting of the Ambassador’s residence, guests will socialise at a nearby pub.

Date: 13 December

Scan Magazine seeks Freelance Journalists We are currently looking for qualified journalists on a freelance basis. We are looking for journalists with Danish, Swedish, Norwegian or Finnish background.

You need to be confident in English as well as at least one of the Nordic languages.

To apply, please email your CV to Linnea Dunne at linnea.dunne@scanmagazine.co.uk

DUCC

Lucia Concert in Birmingham Birmingham Swedes and other Saint Lucia fans, pay attention! The Swedish Chamber of Commerce is presenting a Lucia service at St Philip’s Cathedral in Birmingham on the Monday before the traditional Lucia day, organised by staff from the Swedish Church and the Cathedral respectively. Jeffrey Skidmore will direct the Ex Cathedra Chamber Choir, and visitors can be sure to leave humming a traditional Swedish Christmas tune or two.

Date: 9 December

Lucia procession at Scandinavian Kitchen What could be more Swedish than celebrating an Italian saint? The Swedish Chamber of Commerce welcomes you to Scandinavian Kitchen in central London for a traditional Lucia procession and, of course, some lussebullar and glögg. Pre-booking is required for this members-only event.

Date: 13 December

Scan Magazine | Column | Humour

IS IT JUST ME...

By Mette Lisby

Or is it getting harder and harder to get into the Christmas spirit and also coming up with a good wish list?

Don’t get me wrong, I haven’t spent many moments speculating if I have been naughty or nice and or even contemplating sending my wish list to Santa – but it seems like every year it gets harder and harder to come up with a valid list. Forget about a good wish list, let alone a creative one.

Nowadays, if I take a peek at my list, it sadly has headlines like towels and socks… Even I go: What?! Are you 90 years old, Mette???

Whatever happened to the days of stalking the mailman for Christmas toy catalogues? Or later dreaming of exotic perfumes or daring lingerie? Are we just too spoilt (by ourselves), since we have no wishes as we grow older? Are we really all turning into our mums and dads, who never wanted anything for Christmas either, proclaiming: ‘I have everything I need!!!’

My excitement over ‘a brand new Christmas single’ is also non-existent –

not since Wham!’s Last Christmas have I really been put in the Yuletide mode by a new Christmas song. All you One Direction fans, stop crying – those boys have absolutely nothing on George Michael and Andrew Ridgeley of 1984. So even my singalong side of Christmas is getting old and stuck on repeat, just like my wish list for socks.

My younger sister did a very sweet, touching and funny thing when she was five years old. She took things from my mum that she knew my mum really liked.

She then wrapped them up and gave them to my mum at Christmas. This way, my sister figured that she gave my mother things she really wanted. Okay, my sister was not really aware of the fact that gifts were meant to be new things you buy and give away, but maybe she was on to something – just like the Christmas songs.

Fire and Snaps

Last year was the first time I spent Christmas back in Sweden in over 15 years. My boyfriend also flew over, the day before Christmas Eve. Just before his plane was about to land, a snowstorm swept in over the country. I panicked. Snow – according

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Maybe we should just wish for the same things year in and year out. Instead of wondering and spending time and energy on thinking of what to wish for, maybe we should spend more time appreciating what we have already got – even though it’s Wham! from almost 30 years ago.

Merry Christmas!

Mette Lisby is Denmark’s leading female comedian. She invites you to laugh along with her monthly humour columns. Since her stand-up debut in 1992, Mette has hosted the Danish versions of “Have I Got News For You” and “Room 101”.

By Maria Smedstad

to my by now Englified brain – equals the instant shut-down of society as we know it. I literally expected the plane to drop out of the sky. And how on earth would we even get to the airport? There was snow!

On the roads! My sister just tutted and coolly maneuvered her car through the blizzard with one hand on the steering wheel and a bored look on her face. We safely reached the airport where my boyfriend was waiting. 'We FLEW through SNOW!' he shouted, clearly shocked. Back at my parents' house, it was time to reintroduce ourselves to Swedish culinary Christmas customs. During the first few days of the holiday, I had marvelled at a seemingly new tradition – that of having a fire burning in an iron basket in the garden in the early evenings. During Christmas lunch a possible reason behind this new practice became apparent. Yes, I am used to sinking a bit of sherry with my turkey.

But no, I wasn't prepared for this being re-

placed with Swedish snaps. Just how are you supposed to keep yourself conscious until the evening after consuming this stuff? Dad had the answer. He directed us all outside to the fire basket. And as I slowly sobered up by standing ankle deep in snow and setting things on fire, I started to feel intensely at home. You can take the Swede out of Sweden, but apparently you can't ever quite take the heathen out of the Swede.

Maria Smedstad moved to the UK from Sweden in 1994. She received a degree in Illustration in 2001, before settling in the capital as a freelance cartoonist, creating the autobiographical cartoon Em. Maria writes a column on the trials and tribulations of life as a Swede in the UK.

Scan Magazine | News | A Royal Business Boost

A royal business boost Crown Princess Victoria and Prince Daniel of Sweden chatted with apprentices and business leaders alike during a visit to boost business links with Britain. It was the royal couple’s first official trip together since their wedding in 2010 and the birth of their daughter, Princess Estelle, in February 2012.

The couple was joined by Sweden’s Minister for Trade, Ewa Björling, during their two-day trip last month, focusing on the creative and digital industries.

The first stop was Hackney Community College in East London, where the royal couple heard how the school has worked with businesses to create an apprentice scheme. They were also shown around a kitchen used by cookery students, as the school works with celebrity chef Jamie Oliver, whose nearby restaurant Fifteen trains chefs from disadvantaged backgrounds.

Leaning across the counter, Crown Princess Victoria enquired about the day’s menu and smiled as she asked what was for dessert. But there was no time to

linger as the couple were whisked off to Tech City just a stone’s throw away, an area on the edge of the City and East London where technology companies have set up offices. Here, they met CEO for Tech City Joanna Shields and visited the Google Campus.

The royal couple’s journey continued to the Canary Wharf business district where they visited Level 39, which provides office space for start-up companies.

During their visit, they also met London’s Mayor Boris Johnson and had tea with Queen Elizabeth at Buckingham Palace.

The second day of their visit was spent in Cambridge.

By Else Kvist | Photos: Matt Writtle

Midsomer Murders meets The Killing They may seem worlds apart. But a quintessential British detective drama swapped its sleepy English village setting for a taste of Nordic Noir.

Midsomer Murders, known in Denmark simply as Barnaby after its lead character, has teamed up with DR (the Danish Broadcasting Corporation) and the producers of The Killing and Borgen for a special anniversary episode. The deal proved a scoop for DR, who put an undisclosed sum into the project.

The collaborative show sees Barnaby, played by Neil Dudgeon, travel to Copenhagen with his assistant to follow a murder lead for the 100th episode of the series. He teams up with his Danish counterpart, played by Ann Eleonora Jørgensen, the grieving mother in The Killing, and her police assistant, played by Birgitte

Hjort Sørensen, the political journalist in Borgen. The shooting took place around Copenhagen and Nivå in North Zealand.

Midsomer Murders is Denmark’s most successful TV import with a 40 per cent audience share. The popularity of TV series such as The Killing, Borgen and The Bridge also fuelled UK interest, and the deal came about after DR’s acquisitions executive Kaare Schmidt was contacted by English producers considering several countries.

“I caught on straight away as it would be something of a coup to get our most popular detective to town,” says Schmidt.

DR went in as investors rather than producers and paid extra to ensure the filming took place in Denmark. “So among others, the Swedes are really jealous,” Schmidt added.

The Copenhagen Film Fund also helped fund the episode, which will be shown on DR in April.

By Else Kvist | Photos: DR

Issue 59 | December 2013 | 99

Attraction of the Month, Denmark

Fairy tale Christmas Market honouring H. C. Andersen Arguably the most well-known Dane outside Denmark, Hans Christian Andersen is the most translated writer of poetry second only to King David, his fairy tales and other works having been translated into more than 160 languages. Famous is the life story of the ugly duckling writer himself, born to a poor shoemaker’s family, who would eventually dine with the nobility and whose heart-gripping fairy tales would go from strength to strength across the globe.

By Marjorie de los Angeles Mendieta | Photos: H.C. Andersen Julemarkedet

This year, the writer’s native city of Odense, Denmark, will host the ten-year anniversary Christmas market in his honour. From Friday 6 until Sunday 15 December, the old pedestrian-zone town centre of the bustling city will be turned into a fairy tale universe worthy of the great writer. The narrow, dimly-lit cobblestone streets and the tree-lined squares featuring buildings contemporary with Andersen will serve as an authentic backdrop for around 60 stalls offering an array

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of products, from Christmas presents to treats and sweets, while musicians, actors and magicians will provide entertainment in the form of shows, concerts and events.

The Christmas market has grown in size each year, attracting still larger crowds from all over Europe and even Japan.

H. C. Andersen’s childhood Christmas Only a few of Andersen’s fairy tales, such as The Little Match Girl and The Fir Tree, revolve around the theme of Christmas,

but his diaries show that he treasured the festive season. Touching and no doubt poignantly striking is the small versified recollection of his childhood Christmases written in the year of his death:

A sitting room, a tiny kitchen However all looked good and grand.

Christmas Eves spent there, Never surpassed those of any castle in any land.

The rice pudding and the goose – the Christmas games – played with zest!

Our Earth is blessed – it feels, In our childhood home the best!

Andersen was popular with children, and his mind had certain child-like sides to it.

Perhaps that is why most of his fairy tales are regarded as children’s stories, although they touch on universal themes,

Scan Magazine | Attraction of the Month | Denmark

making them appeal to people of all ages.

The Christmas market boasts plenty of activities for children. A fun fair offers carousel and thrill rides, and a troupe of around 30 children dressed as protagonists from Andersen’s stories will perform throughout the market square. A lesser-known fact about Andersen is that despite his big hands he was particularly adept at papercutting and produced many delicate cuts now on display at the Andersen Museum. As a special attraction, the Christmas market presents a stall in which professionals teach this delicate art. Furthermore, the market offers pony rides and organised treasure hunts as entertainment for the little ones.

and even Belarusian iconography, likely to provide the purchase for quite a few Christmas presents. Each year the Danish woodturner and carver Rasmus Petersen creates a special wooden figure from one of Andersen’s fairy tales to be displayed at the Christmas market.

Excellent food and fine craftsmanship Take a walk from Andersen’s childhood home through the old streets to the market square. Grab a tasty Christmas treat on the way. Around 20 stalls offer food, beverage and candy capable of tickling even the pickiest taste buds. The delectables range from sausages, cheese and homemade beer to traditional Christmas treats such as candied apples and rice porridge with cinnamon. Potters, braziers, painters, jewellers, sempstresses and many other artisans display their craftsmanship and rarities ranging from local Funen earthenware and glass to Portuguese pottery

Why not listen to a concert in the hall of mirrors in the centre of the market square? This year, the Christmas market presents several Danish and international choirs performing Christmas oratorios.

Various folk bands and the Odense Symphony Orchestra will also take to the stage. Alternatively, stop to watch the magicians, street performers or the puppeteers for a while. There is enough to see and experience in the dark winter evenings that might not be so dark if the prevailing temperatures choose to turn any eventual precipitation white.

There is even the possibility of crowning a romantic trip with an ‘I do’. As a special event during the Christmas market, the municipality of Odense offers an outdoor registry-office wedding in a torch-lit procession to the beautiful setting in the park of Lotze’s Garden – an offer the municipality was taken up on by six couples last year. All in all, everything holds the promise of an unforgettable, special Christmas experience in Odense.

For more information, please visit: Danish: odense.dk/hcajulemarkedet English: www.visitodense.com/ln-int search for HC Andersen

Issue 59 | December 2013 | 101

Scan Magazine | Attraction of the Month | Norway

The theatre's set-up of A Clockwork Orange. Photo: John A. Aasen

Attraction of the Month, Norway

Famous plays with a northern touch Who said that you have to go to cities like London, Paris or New York to get an unforgettable theatre experience, when in fact you can see a famous play in northern Norway? Nordland Teater in northern Norway’s long, stunningly scenic Nordland County aims to offer spectators moments memorable for life, with a uniquely northern touch. Moreover, it provides the perfect opportunity to experience the magical combination of enriching culture and beautiful nature.

By Stian Sangvig | Photos: Courtesy of Nordland Teater

“Nordland Teater was originally formed back in 1979,” says artistic director Birgitte Strid. Having worked as a freelance director for a number of years, Strid joined Nordland Teater as recently as January 2013. The theatre is housed in a relatively new building, situated on a street called Raadhusalleen right at the heart of the town Mo i Rana, which is located pretty much bang on the Arctic Circle. “The building was completed in 2005 and consists of the main stage with 224 seats and the black box with some 120

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seats,” explains Strid, adding: “Teatercafeen, or the Theatre Café, is frequently used for concerts and plays, and we can fit up to 100 seats there too.” In addition to its stages, Nordland Teater also houses a workshop, dressing rooms, a make-up room and storage facilities.

While the theatre is based in Mo i Rana, plays and shows are performed in other towns and villages of the county too. “As the name Nordland Teater suggests, we are representing the whole county by tour-

ing and performing in local theatres, community halls and sports halls in each of the county’s 44 boroughs,” Strid elaborates. Each year, Nordland Teater employs more than 60 staff, 23 of whom are permanent full-time employees. “Five of these are actors, and we frequently have to hire actors from elsewhere on a temporary basis for different plays and shows,” says the artistic director.

Celebrating the return of daylight Every year in February, the theatre hosts its own festival, Vinterlysfestivalen (the Winter Lights Festival). “This theatre festival is the largest of its kind in Norway, and the aim of Vinterlysfestivalen is to celebrate the return of daylight after several weeks of mid-winter darkness without the sun rising above the horizon, by putting on shows and plays for the whole family,” explains Strid. In the daytime, the different

Scan Magazine | Attraction of the Month | Norway

festival stages are packed with shows, plays and concerts representing a number of different genres. “Families with children are especially well looked after, as workshops for children are provided with the aim of entertaining as well as educating in a fun manner,” says Strid.

This year’s festival attracted nearly 8,000 visitors. “While most of the spectators are from Mo i Rana and nearby towns and villages, people also come from all over Norway and even abroad,” says Strid, adding: “During the festival, the whole town is buzzing with life, and people are advised to book flights and hotels as soon as possible in order to enjoy that very special northern Norwegian experience they perhaps did not even know existed.” Preparations for the next festival are well under way, with more than 60 people dedicated to and passionate about the festival and what it does for the town and the local community. “The preparation is quite demanding, but it also gives the theatre so much in return in the form of a new and much-improved festival year on year,” says Strid.

“We are passionate and we enjoy working on this, because we want to contribute to a more colourful and inspiring everyday life for people. For many visitors, Vinterlysfestivalen is also a point of entry to Nordland Teater and what it has to offer, which in turn may lead to future visits.”

At the isles of Lofoten in the beautiful county of Nordland, home to Nordland Teater. Photo: Maiken Johansen

Left: General manager Birgitte Strid in front of Anthony Gormley’s Havmannen sculpture in Mo i Rana. Photo: Maijen Johansen. Right: From the family play The Jungle Book. Photo: Bjoern Leirvik

Magical moments Nordland Teater is busy during the rest of the year, too. The theatre puts on a broad and varied repertoire including famous classics and new writing, musical theatre and innovative physical expressionistic drama. The venue puts a strong emphasis on theatre for young people, and its vision is to create ‘magical moments that you carry with you for the rest of your life.’

The musical Svarta Bjoern (Black Bear). Photo Ola Roee

With direct flights from most of Europe and parts of North America and Asia to Norway’s capital Oslo, Mo i Rana is easily accessible by air following a quick stop-over in Trondheim or the northern town of Bodo.

For more information on the memorable experiences offered by Nordland Teater, including next year’s Vinterlysfestivalen, please visit: www.nordlandteater.no

Photo: Bjoern Leirvik

Vinterlysfestivalen. Photo Bjoern Leirvik

Issue 59 | December 2013 | 103

Scan Magazine | Attraction of the Month | Sweden

Attraction of the Month, Sweden

Nordic dreams Find yourself lost in a dream world full of inspiration, only a short train ride from central Stockholm, at the largest meeting point for interior design in Scandinavia. In January the trade fair Formex brings together Nordic interior design with a dreamy, poetic touch and opens its doors under the theme Day Dream.

By Elin Berta | Photos: Formex

“When it comes to design, there is a need for a professional meeting point where traders can meet in person,” says Kajsa Falck-Torlegård, project manager for Formex. “It is essential that you can see the colours with your own eyes and feel the shapes and textures with your own hands. Formex is a fair where all parties in this field can come together to exchange experiences and do business.”

Formex was held for the first time in 1960 with the purpose of creating a meeting place for the design industry. Today it is the largest trade fair with focus on Nordic interior design in Scandinavia. After more than 50 years, and being held twice a year, it is now about to celebrate its 100th anniversary. Every Formex is held under a

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specific theme, and for the spring season in 2014 the theme is Day Dream.

Find inspiration and make contacts “With soft pastels interacting with more neutral colours, we want to create a feelgood vibe at the fair,” Falck-Torlegård continues. By building up different landscapes in the exhibit hall, the organisers have created a world where visitors can loose themselves and at the same time find inspiration for the new season. By creating a welcoming work space the goal is to give trade professionals an inspiring place for networking and exchanging experiences.

Today Formex is an established meeting place for the gift, home accessories and

textiles industries. With 25,000 visitors from Sweden and beyond twice a year, the convention is ever so popular for making, and keeping, business contacts. With plenty of media coverage, the fair has also become essential for kickstarting trends and is no longer only a place for commerce. In addition to the nearly 900 companies presenting their products, a wider programme has been added, offering lectures on topics such as current trends, branding and sales to mention a few.

“In addition to business opportunities, we want visitors to find inspiration and gain knowledge from their visit,” FalckTorlegård says.

Formex is held at Stockholmsmässan 1518 January 2014 and is open for trade professionals only.

For more information, please visit: www.formex.se

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Scan Magazine | Culture | Tromsø International Film Festival

As the polar night falls, Tromsø comes out to play The sun will not rise as the 24th Tromsø International Film Festival gets underway this January, but that should not harm ticket sales. Quite the opposite, for this small Arctic city is fiercely proud of its winter film festival, the highlight of a series of events that has firmly established Tromsø as the cultural heart of northern Norway.

By David Nikel | Photos: Tromsø International Film Festival

“It’s easy to think people go into hibernation in the winter time, but in Tromsø people go out,” says festival director Marthe Otte. “In January people come out almost as a reaction to Christmas time when it’s all about staying indoors with the family.

People are ready to get out of the house and be stimulated.”

And stimulated you will be, judging by last year’s programme that featured a seminar and screenings from legendary Nordic filmmakers Jan Troell and Peter von Bagh, and the premiere of Before Snowfall, an untraditional roadmovie about family, love, dignity and honour. The lineup for 2014 is yet to be revealed at the time of writing, but this is an event just as

106 | Issue 59 | December 2013

much about the unique atmosphere as the individual films. Helping create that atmosphere is the 98-year-old Verdensteatret, the oldest purpose-built municipal cinema in Norway. The acoustics in the building are so good, the local chamber orchestra performs there.

Even children are catered for at this charming festival, wrapping up warm to watch short films on the unexpected outdoor stage. Inside the somewhat warmer theatres, films from across the globe are shown to a dedicated audience, one-third of whom travel from outside northern Norway. As to be expected for an international festival, films from the main programme are broadcast or subtitled in English.

Another unique draw is Films from the North, a programme seeking out the best new filmmakers from the Arctic cap of the world – the northern Nordics, northwest Russia, Canada, and Alaska. “The regional programme is one of the most important parts of our work,” says Otte.

“Film-making happens in places where there’s hardly any people living, so we have launched initiatives to bring those passionate, creative people to the festival to meet other filmmakers. It’s very unusual, all over the world, for such a short niche programme to be of this high-profile calibre.”

Tromsø International Film Festival runs 13-19 January 2014.

For more information, please visit: www.tiff.no

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Scan Magazine | Culture | Ja Ja Ja Festival

Above left and below: Icelandic band múm played in front of a packed room. Above right: Jonas Bjerre from the main stage headliners, danish alternative rock band MEW.

London says ‘Ja Ja Ja’ to Nordic talent Dating back to 1846, the beautiful Camden venue of the Roundhouse has seen some of the world’s most groundbreaking artists perform. This November, the atmospheric venue opened its doors to the brightest shining stars of Scandinavia – ready to put their mark on the international music scene.

By Julie Lindén and Nicolai Winther | Photos: Lillian and Monica Santos Herberg

The inaugural JA JA JA Festival, a London music fest dedicated to celebrating the best of Nordic music pulse, saw an impressive line-up of both well-known and up-and-coming artists gather in Camden.

The festival, which has evolved from a monthly club night by the same name, aimed to explore Nordic culture on the whole, serving the audience creative tastes of the north during performances.

Amongst the nibbles were toothbrushes with cream cheese and caviar, not to mention spray bottles of soy sauce – all to challenge taste buds and offer a new way of experiencing culture.

Kicking off the main stage party on the Friday night was Icelandic band múm, who opened in front of a room packed full of blonder-than-average music fans by

108 | Issue 59 | December 2013

layering vocal harmonies and electronic beats, building slowly to fill the air with a softly magical hue of alternative electro.

Another Friday highlight was Postiljonen, the ambient pop trio from Stockholm who performed on the Ja Ja Ja stage in the basement, but the majority of visitors had undoubtedly come for main stage headliners MEW, a Danish alternative rock band well-acquainted with worldwide crowds. “I applaud the initiative to bring Nordic music to the attention of the UK scene,” said lead singer Jonas Bjerre, adding: “My impression of the whole thing was extremely positive, and I hope to participate next year as well – in any capacity!"

The second day of the festival welcomed Swedish alternative band NONONO, re-

cently back from the United States and an acclaimed performance of their hit single Pumping Blood at the Jimmy Kimmel Show, hammering home the message that the Swedish music industry has more to offer than ever before. So did the night’s headliners, who came to the rescue after The Raveonettes pulled out at the last minute. Stockholm five-piece Shout Out Louds put on a killer set, making the crowds beg for more and pray that the festival organisers say ja ja ja to the idea of a return in 2014.

Scan Magazine | Culture | Scandinavian Music

Scandinavian Music

A big comeback, an exciting newcomer, and an understated but seasoned pro.

Three very different ladies provide three big songs for the final month of the year.

Nina Persson of The Cardigans aka A Camp is finally set to release her debut solo album in January. It’s called Animal Heart and already the lead single of the same name is out in Sweden. The unmistakable vocal is back, and she’s taking it down the indie-pop route with a quick detour along the neon road signs towards electro-pop. With Animal Heart, it’s not

too difficult to imagine that this is the debut solo outing of The Cardigans’ front woman. Not just because of that aforementioned familiar vocal, but also because she’s not strayed too far away from the music that she loved making with that band: a warm and twinkling synth production coupled with a comfortingly repetitive melody that doesn’t take very long to wedge itself within the listener’s head.

This is pretty much precisely what we expected from Nina Persson’s debut – both in terms of sound and in the top-notch level of quality. And it feels pretty good to be hearing her voice on the radio again.

Danish dance singer Ida Corr has slowly gone from being the infamous vocalist on Fedde Le Grande’s classic Let Me Think About It, to one of the most intriguing and inventive dance artists that the country has produced in recent years.

She’s got a permanently busy release schedule, peppered with genuinely brilliant tracks here and there. And her latest one may just be her best one yet. It’s I Found Her. The big star of the whole thing is the production. A chugging electro length. The understated melody allows the music to take centre stage, and then, somehow, on further listens, that music

By Karl Batterbee

manages to elevate the melody into something a bit more overstated. I don’t quite understand how that’s possible, but then music is amazing sometimes. This is one of those moments.

Your new favourite Swedish pop song by your new favourite Swedish pop singer (for this month anyway) is the debut single Animal from Ulrika. It’s a balls-out and inyour-face number, bogged down with attitude and then lifted up again with an epic pop chorus. This is something to strut to, with intent. And it also manages to sound a little bit like turn-of-thecentury pop music – in other words the golden era of pop (if you’re in your midtwenties to late thirties, that is).

Finally, it’s Christmas. One brand new Christmas tune you need to check out is the moody and gloomy Christmas Fool by Swedish singer Amanda Jenssen. At the very least it’s perfect if you need an antidote to all the ‘tis the season to be jolly’ lark. And at most, it’s just a really good song that deserves a listen.

www.scandipop.co.uk scandipop@googlemail.com

Scandinavian Culture Calendar – Where to go, what to see? It’s all happening here!

St Lucia (13 Dec) Join the Swedes for some traditional Sankta Lucia celebrations, which include a candlelit procession and Swedish carols, preferably followed by a ‘fika’ in the form of glögg (Swedish mulled wine), lussebullar (saffron buns) and pepparkakor (ginger biscuits). The Swedish church Ulrika Eleonora, St Paul’s Cathedral and Southwark Cathedral will all host Lucia concerts in December. Visit the Swedish Church’s website for more information and tickets: www.svenskakyrkan.se/london

Marking Language (Until 14 Dec) For their first collaborative project, Drawing Room, London, and The Drawing Center, New York, will present parallel exhibitions that explore the relationship between linguistic communication and drawing in recent art. The selected artists take language and the written word as the subject of the work itself, rather than to influence interpretation of an accompanying image. Featuring Swedish artist Karl Holmqvist. Tue-Fri 11am-6pm, Sat 12 noon-6pm. On the last Friday of every

By Sara Schedin

month they are open until 8pm. Drawing Room, London, SE1. drawingroom.org.uk Reflections from Damaged Life. An exhibition on psychedelia (Until 15 Dec) This exhibition, which features Danish artist Henriette Heise and Swedish artists Sture Johannesson and Öyvind Fahlström, sets out to question what psychedelic art might be, and reassess the artistic problems it poses. Rather than framing it in counterculture and the hippie scene, it focuses on how specific artistic practices in-

Issue 59 | December 2013 | 109

Scan Magazine | Culture | Culture Calendar

flected the drug culture and its concepts of transformation and non-human perception. Wed-Sun 11am-6pm. Raven Row, London, E1. www.ravenrow.org

Oyvind Fahlstrom, The Little General (Pinball Machine), 1967–68 Collection Sharon Avery-Fahlstrom.

On long-term loan to Museu d'Art Contemporani de Barcelona (MACBA) Photo: Marcus J. Leith.

Let the Right One In (Until 21 Dec) Let the Right One In is an enchanting, brutal vampire myth and coming-of-age love story staged by award-winning director John Tiffany and based on the novel and screenplay by Swedish author John Ajvide Lindqvist. Royal Court Theatre, London, SW1W. www.royalcourttheatre.com

Christmas From Sweden at Cadogan Hall (23 Dec) The annual Christmas concert curated by From Sweden Productions is back by popular demand, this year in Cadogan Hall in West London. Lillejulafton, or Little Christmas Eve, will be celebrated through a glowing musical performance with musical rising stars soprano Hanna Husàhr, baritone Carl Ackerfeldt and pianist Henrik Måwe, alongside celebrated cellist Mats Lidström. Christmas spirit, musical bliss and Scandinavian warmth are all included in the ticket price. Cadogan Hall, 5 Sloan Terrace, London, SW1X 9DQ. Sakari Oramo and the BBC Symphony Orchestra (8 Jan) Finnish conductor Sakari Oramo offers an evening of Beethoven’s Eroica Symphony, Schumann’s Konzertstück, and Colin Matthews’ Traces Remain, which takes its name and and inspiration from a book of essays by Charles Nicholl: ‘the sudden presence, the glimpse behind the curtain, the episode measured in minutes and preserved across the centuries.’ The Barbican Centre, London, EC2Y. www.barbican.org.uk Portrait of an Artist in Helsinki (Until 3 Feb) A few hundred artist self-portraits from the last century are shown as part of the exhibition ‘Portrait of an Artist’. The artists featured include: William Lönnberg, Jalmari Ruokokoski, Sigrid Schauman, Sulho Sipilä, Rabbe Enckell, Henrika Lax and Pauliina Turakka-Purhonen. Mon, Thu & Fri 10am–6pm, Wed 10am–8pm, Sat–Sun 11am–5pm. Amos Andersson’s Gallery, Georgsgatan 27, Helsinki. www.amosanderson.fi Only Our Own (11 Jan - 1 Feb) Swedish playwright Ann Henning Jocelyn’s new play tells the story of three generations of a dispossessed Anglo-Irish family. It explores their struggle to adjust to a society where a new class takes over as custodians of their heritage. Directed

by Lars Gathe. For more information, please visit: artstheatrewestend.co.uk

Photos: Manuel Harlan

110 | Issue 59 | December 2013

Hans Gedda & Masters of Darkness in Stockholm (5 Dec - 30 Mar) Close to 140 works will be on show in this exhibition of the life and work of photographer Hans Gedda, covering the period from the 1950s to the present day. Gedda’s celebrated portraits of Angela Davis, Andy Warhol and Nelson Mandela will appear alongside famous Swedes such as Olof Palme, Birgit Nilsson and Jonas Gardell.

Mon, Wed, Fri-Sun 10am-6pm, Tue & Thu 10am-8pm. Nationalmuseum, Konstakademien, Fredgatan 12, Stockholm. www.nationalmuseum.se

Noble & Webster, Double Double Vision Vision, 2013.

Photo: Anders Sune Berg

Love Me Gender in Copenhagen (Ongoing) Arken’s on-going Frida Kahlo exhibition inspired the gallery to present works from its collection that show artists playing around with gender and its codes, putting self-representation, the gaze of others, beauty ideals and challenges to gender conventions into play. The exhibition also includes three works on loan that relate to Kahlo’s staged self-portraits. The artists featured include: Finnish Elina Brotherus, Danish Julie Nord and Norwegian Vibeke Tandberg, to mention a few. Wed 10am9pm, Tue-Sun 10am-5pm. Arken Museum of Modern Art, Skovvej 100, Ishøj. www.arken.dk

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