Photo: Patric Johansson
Making the world a little bit softer Kavli’s beloved products don’t just taste good, they actually do good. Every year, for more than 60 years, the company has been allocating its surplus profits to charitable causes. So, when you choose a Kavli product, you help make the world a little bit softer. By Malin Norman
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Photos: Kavli Sweden
Kavli has a broad portfolio of much-loved brands and high-quality products, such as spreadable cheese, mayonnaise, dressings, sauces and yoghurts. The classic spreadable cheese with prawns, based on Olav Kavli’s innovation from the early 1900s, is still the bestseller, and is a staple on breakfast tables and in packed lunches. Other tasty flavours include smoked ham, chorizo, Brie and blue cheese, and the latest spreadable cheese, made with Cheddar, is a luscious treat. Another popular brand is Johnny’s, which was originally founded by a charismatic salesman from Söderhamn. 46
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Issue 163
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February 2024
Johnny’s has become Sweden’s bestloved mustard with some 40 per cent of the market, and it continues to grow. As part of Kavli’s continuous innovation, a new range of barbeque products will be launched this year under the brand Johnny’s. Other brands include Eriks, Bärry, Bollnäsfil, Druvan, Perstorp, Graveleijs, Hultbergs and Västervik. And under the name Kavli Foodservice, the company also develops unique recipes in collaboration with clients such as Max and IKEA, to ensure tasty sauces and dressings in their restaurants.
Surplus profits to charitable causes Kavli’s business model is driven by a humanitarian spirit. Every year, any profit not devoted to the company’s operations and continued development goes directly to the Kavli Trust, which carefully selects and distributes the profits to good causes in two main areas: child and adolescent mental health, and responsible consumption and production. “Our priority is to develop tasty products of great quality, produced in a sustainable way,” says Jonny Mattsson, CEO of Kavli Sweden. “Rather than just maximising output, we have a long-term perspective of creating value and reinvesting in our people and local communities.” Regardless of which Kavli product you purchase, the surplus goes to charitable causes such as Mind and Stadsmissionen Matcentralen. A certain proportion of