Red Dot and IF Award-winning joysticks for ROTOTILT AB.
Intelligent problem-solving from Sweden Design that works. As simple as that may sound, the reality is that there are numerous factors that play into the determination of a certain design as ‘successful’. That’s something the award-winning team behind Struktur Design is acutely aware of when crafting solutions for the business needs of their clients and the benefit of their end users. By Emma Rodin
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Photos: Struktur Design
With over 30 years of experience in sectors ranging from forestry and mining to MedTech, the Struktur Design team is a tightly-knit group of industrial designers (and problem-solvers). Whether they’re faced with big or small challenges, the team always consider functionality, longevity and quality to create the best solution possible. Even when clients don’t quite know what the solution should look like. “Sometimes we’re brought on board to meet more obvious client needs, like designing an ergonomic and functional joystick for a construction machine, or a smart, sleek-looking conference phone for a boardroom,” explains founder and 64
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Issue 161
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December 2023
CEO Johan Gustafsson. “However, at other times, the issue may be more abstract than that. And in those cases, we must first identify what the real problem is, which is something we do in tandem with clients”.
Covering the basics In any project, the start-up phase is crucial. This is something the team prides itself on – spending time getting to know the core values of the client and user habits. By taking this approach, the Struktur Design team can see the bigger picture and use their specialist skills to define the task at hand. After all, it’s about the product as much as the market. “Before we start creating, we tend to study how a product is generally used as this can give us helpful insights and reveal unexpected hurdles”, tells Nikita Golovlev who is a partner at Struktur Design. “This is where our expertise shines bright, shadowing users to see for ourselves how things work. It’s where the real design process begins.” “We also look at our clients’ vision for the future and use that to frame a solution around the experience of a potential product. Essentially, we create with two