Scan Magazine, Issue 144, July 2022

Page 18

Scan Magazine





Scandinavian Lifestyle Beer cans for quality, design and sustainability Have you noticed an increase in canned beer on the shelves? Trendy cans are loved by consumers, and increasingly, both craft breweries and bigger players are switching to cans exclusively. There are three main reasons for this growth, as explained by the Society of Independent Brewers (SIBA) in the UK. Let’s unpack them. Starting with the outside, the 360-degree canvas offers greater opportunities for bold designs that make the cans stand out on a shelf. The iconic London brewery Beavertown is known for its psychedelic illustrations of skeletons and skulls, transforming cans into works of art. In Scandinavia, breweries such as To Øl and Lervig have a similar approach, with colourful and creative designs that are bound to catch your eye. Now, let’s look at what’s on the inside. Cans naturally preserve the quality of the beer. Two massive killers of beer flavour

and aroma are exposure to oxygen and sunlight, and cans are tightly-sealed containers that keep the beer fresh for longer. There’s no contest with bottles: clear and green bottles are the worst, brown bottles are a little better, but only cans totally prevent sunlight and oxygen from compromising the beer. And finally, cans are more environmentally friendly. They are light and compact – great for shipping and storing, and to bring along to summer parties and hiking trips, for instance. Cans also stay in the recycling loop as they are infinitely recyclable with no loss of quality. This might be all news to you, and I bet you have never heard of Beer Can Appreciation Day either. It’s celebrated on 24 January in remembrance of the day when beer was first sold in cans. But you don’t have to wait that long to rejoice; grab a (nice-looking) can from

the shelf and enjoy the quality, design and environmental-friendly experience. Cheers! Malin Norman is a certified beer sommelier, beer judge and member of the British Guild of Beer Writers. She writes about beer for Scan Magazine, beer magazines and beer suppliers.

Conscious travel in a post-pandemic world I might not have been the biggest traveller, but when I learnt more about climate change, I became even more mindful. I sure love visiting beautiful places that are new to me, reading a book and drinking tea in a new bed with bed linen with a different scent, finding picturesque streets to snap some photos of, sipping cold drinks at the beach – or just the feeling of knowing that nobody knows where I am at this exact moment. One good habit some of us picked up during the pandemic was to explore new places, closer to home. On Swedish social media, one could follow people’s at-home-vacations under the hashtag #hemester. But I’m afraid we might go back to our less-mindful travelling habits this summer, as the pandemic is no longer stopping us. While I’m not a fan of shaming per se, I do think it’s wise to make informed decisions. The truth is, we need to stay conscious of our actions during our vacations. 18 |

Issue 144


July 2022

The climate crisis isn’t on holiday when we are. This summer, I will take the opportunity to live as a true tourist in Copenhagen. I might even wear socks and sandals and a backpack for the true tourist feel – or, more likely, will I explore Amager Strand beach, find picturesque streets in Østerbro to post on my Instagram, sip wine at a new restaurant every weekend, and probably take the train over to Sweden to go somewhere I’ve never been before. And you know what? I’m really excited! Alejandra Cerda Ojensa is a Swedish sustainability blogger based in Copenhagen. She loves sustainable fashion, plant-based food, natural wines and music, and writes a column for Scan Magazine about sustainable lifestyle. Instagram:

By Malin Norman

By Alejandra Cerda Ojensa

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